Current demographic developments and population projections indicate that the search for approaches that lead to employees remaining in employment even after reaching retirement age will gain importance. Job satisfaction is one of the most important approaches to prolonging working life. The job satisfaction of older workers is in the scope of researchers as older age groups are growing workforce in the labor market of national economies and the European Union. Researchers are mainly focused on the relationship between job satisfaction and various factors like older age, gender, disability, skills, or salary. The scientific study aims to specify the influence of «Satisfied with job» and the factors «Work allowed development of skills», «Work had adequate salary», and «Work atmosphere» for the group of workers aged 50 and over. SHARE, the Survey of Health, Aging, and Retirement in Europe, which has a transnational dimension, is used to detect the specification of the relationship. The Chi-square test is used to detect dependence. The tightness of the dependence is detected by using Cramér’s V. Where the relationship is expressed, it is detected using adjusted standardized residuals. The strongest tightness of dependence is expressed in the case of random variables «Satisfied with job» and «Work allowed development of skills». This fact points to the importance of developing work skills among workers. At the same time, the scientific study results show that the respondents answered the same statistically significantly more than what would correspond to the assumed independence of both random variables in all three cases. It follows that if employers are trying to make their employees significantly «Satisfied with job», then in addition to adequate remuneration, they must choose procedures that lead to them also being significantly satisfied with the «Work atmosphere» and the possibilities of developing employees` skills. The significance of the conclusions obtained while fulfilling the objective is broad. Results provide employers and decision-makers with important findings about the factors influencing job satisfaction. Appropriately used management methods and interventions based on such knowledge are able to positively influence the quality of work, and work performance and fully utilize work potential.
{"title":"Job Satisfaction as Important Factor of Work Quality and the Influence of Selected Factors","authors":"E. Grmanová, Jozef Bartek","doi":"10.21272/mmi.2023.1-04","DOIUrl":"https://doi.org/10.21272/mmi.2023.1-04","url":null,"abstract":"Current demographic developments and population projections indicate that the search for approaches that lead to employees remaining in employment even after reaching retirement age will gain importance. Job satisfaction is one of the most important approaches to prolonging working life. The job satisfaction of older workers is in the scope of researchers as older age groups are growing workforce in the labor market of national economies and the European Union. Researchers are mainly focused on the relationship between job satisfaction and various factors like older age, gender, disability, skills, or salary. The scientific study aims to specify the influence of «Satisfied with job» and the factors «Work allowed development of skills», «Work had adequate salary», and «Work atmosphere» for the group of workers aged 50 and over. SHARE, the Survey of Health, Aging, and Retirement in Europe, which has a transnational dimension, is used to detect the specification of the relationship. The Chi-square test is used to detect dependence. The tightness of the dependence is detected by using Cramér’s V. Where the relationship is expressed, it is detected using adjusted standardized residuals. The strongest tightness of dependence is expressed in the case of random variables «Satisfied with job» and «Work allowed development of skills». This fact points to the importance of developing work skills among workers. At the same time, the scientific study results show that the respondents answered the same statistically significantly more than what would correspond to the assumed independence of both random variables in all three cases. It follows that if employers are trying to make their employees significantly «Satisfied with job», then in addition to adequate remuneration, they must choose procedures that lead to them also being significantly satisfied with the «Work atmosphere» and the possibilities of developing employees` skills. The significance of the conclusions obtained while fulfilling the objective is broad. Results provide employers and decision-makers with important findings about the factors influencing job satisfaction. Appropriately used management methods and interventions based on such knowledge are able to positively influence the quality of work, and work performance and fully utilize work potential.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67644144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Y. Arslan, Aykut Yilmaz, Omer Sezai Aykac, Emrah Ozsoy
Individuals have the desire to differentiate themselves, at least to some extent, from those in their immediate surroundings. This need to stand out from others is often satisfied through the adoption of unique hobbies or by consuming distinct products etc. The concept of “Consumer need for uniqueness” in marketing literature is concerned with the latter form of differentiation, specifically the motivation to consume products that set the individual apart from their peers. In the literature, the concept is measured through scales of varying lengths and types. It is important to examine the validity and reliability of this scales across different cultures, as cultural differences are likely to impact the underlying structure of the concept. In consideration of the benefits of shorter scales, we sought to adapt the short version of the consumer need for uniqueness scale (CNFU-s), developed by Ruvio et al. (2008), to the Turkish context, and to assess its validity and reliability. To that end, we tested the factor structure (via confirmatory factor analysis), construct validity (through relationships with other constructs), and reliability (internal consistency) of the Turkish CNFU-s. Additionally, to examine the relationship between the CNFU-s and other constructs, we investigated the relationship between market mavenism and status consumption, which according to the literature, were expected to have a positive correlation with the CNFU-s (N = 742). The results of the study showed that the factor structure of the Turkish CNFU-s was compatible with the long-original version and the values of fit indices were within acceptable levels. The internal consistency of the CNFU-s was calculated as .89, indicating that the reliability of the scale was at a satisfactory level. As expected, the CNFU-s was positively associated with market mavenism (r = 0.17) and status consumption (r = 0.23). In conclusion, the Turkish version of the CNFU-s is a measurement tool with evidence to support its psychometric properties and can be utilized in future research studies with Turkish samples.
{"title":"Reliability and Validity of the Turkish Version of Short fom Consumer Need for Uniqueness Scale","authors":"Y. Arslan, Aykut Yilmaz, Omer Sezai Aykac, Emrah Ozsoy","doi":"10.21272/mmi.2023.2-04","DOIUrl":"https://doi.org/10.21272/mmi.2023.2-04","url":null,"abstract":"Individuals have the desire to differentiate themselves, at least to some extent, from those in their immediate surroundings. This need to stand out from others is often satisfied through the adoption of unique hobbies or by consuming distinct products etc. The concept of “Consumer need for uniqueness” in marketing literature is concerned with the latter form of differentiation, specifically the motivation to consume products that set the individual apart from their peers. In the literature, the concept is measured through scales of varying lengths and types. It is important to examine the validity and reliability of this scales across different cultures, as cultural differences are likely to impact the underlying structure of the concept. In consideration of the benefits of shorter scales, we sought to adapt the short version of the consumer need for uniqueness scale (CNFU-s), developed by Ruvio et al. (2008), to the Turkish context, and to assess its validity and reliability. To that end, we tested the factor structure (via confirmatory factor analysis), construct validity (through relationships with other constructs), and reliability (internal consistency) of the Turkish CNFU-s. Additionally, to examine the relationship between the CNFU-s and other constructs, we investigated the relationship between market mavenism and status consumption, which according to the literature, were expected to have a positive correlation with the CNFU-s (N = 742). The results of the study showed that the factor structure of the Turkish CNFU-s was compatible with the long-original version and the values of fit indices were within acceptable levels. The internal consistency of the CNFU-s was calculated as .89, indicating that the reliability of the scale was at a satisfactory level. As expected, the CNFU-s was positively associated with market mavenism (r = 0.17) and status consumption (r = 0.23). In conclusion, the Turkish version of the CNFU-s is a measurement tool with evidence to support its psychometric properties and can be utilized in future research studies with Turkish samples.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67644274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Advertising has always been and remains an important part of companies’ operations. With the development of technology, its implementation and forms are constantly changing, allowing marketers to find new ways to influence consumers and promote products. One of these new forms, namely advertising created with the assistance of artificial intelligence, will be analyzed in the research. The research aims to assess the impact of technology on the development of marketing communications. The study applies ANNOVA techniques to achieve the paper’s aims. A general review of the possibilities of using artificial intelligence to improve the marketing campaign and modern developments in artificial intelligence technologies that can (or will) be implemented in the marketing industry was conducted. Many options for realizing all the benefits provided by the technology, aside from the possibility of increasing the efficiency of advertising and collecting user data, were highlighted. The results of the ANOVA modeling allowed confirming the hypothesis about the existence of a statistically significant difference in the perception of the advertising video created by artificial intelligence, as opposed to videos created exclusively by humans. Additionally, there was a statistically significant difference in the perception of the video created by artificial intelligence with regards to the gender factor. The authors briefly reviewed real-life cases of artificial intelligence technologies used by some large companies and showed their efficiency indicators. The authors also surveyed a group of people about their impressions of several commercials, one of which was written by artificial intelligence and the others not. The research brings new knowledge to modern marketing theory and allows for a fresh look at the current principles of advertising campaigns and further development of technologies in this area.
{"title":"The impact of AI development on the development of marketing communications","authors":"V. Nesterenko, O. Olefirenko","doi":"10.21272/mmi.2023.1-15","DOIUrl":"https://doi.org/10.21272/mmi.2023.1-15","url":null,"abstract":"Advertising has always been and remains an important part of companies’ operations. With the development of technology, its implementation and forms are constantly changing, allowing marketers to find new ways to influence consumers and promote products. One of these new forms, namely advertising created with the assistance of artificial intelligence, will be analyzed in the research. The research aims to assess the impact of technology on the development of marketing communications. The study applies ANNOVA techniques to achieve the paper’s aims. A general review of the possibilities of using artificial intelligence to improve the marketing campaign and modern developments in artificial intelligence technologies that can (or will) be implemented in the marketing industry was conducted. Many options for realizing all the benefits provided by the technology, aside from the possibility of increasing the efficiency of advertising and collecting user data, were highlighted. The results of the ANOVA modeling allowed confirming the hypothesis about the existence of a statistically significant difference in the perception of the advertising video created by artificial intelligence, as opposed to videos created exclusively by humans. Additionally, there was a statistically significant difference in the perception of the video created by artificial intelligence with regards to the gender factor. The authors briefly reviewed real-life cases of artificial intelligence technologies used by some large companies and showed their efficiency indicators. The authors also surveyed a group of people about their impressions of several commercials, one of which was written by artificial intelligence and the others not. The research brings new knowledge to modern marketing theory and allows for a fresh look at the current principles of advertising campaigns and further development of technologies in this area.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67644519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
S. Lehenchuk, Emin Zeytinoglu, I. Hrabchuk, I. Zhalinska, Z. Oleksich
The paper aims to measure, using the VAIC model, the impact of intellectual capital and its elements on the financial performance and sustainable growth of Turkish ICT companies listed on the Istanbul Stock Exchange (ISE). Panel data regression was used to analyse 31 Turkish ICT companies’ activity for 2019-2022. To measure the relationships between financial performance, sustainable growth and its determinants, sixteen functional models were developed, the formation of which was based on the following types of used dependent variables – Return on Assets, Return on Equity, Return on Sales, Sustainable Growth Rate. Ten independent variables were used, such as VAIC, Modified VAIC, Capital Employed Efficiency, Human Capital Efficiency, Structural Capital Efficiency, Research and Development Capital Efficiency, Relational Capital Efficiency, Leverage, Size, and Dummy Variable for Subbranch. The findings expand the understanding of the importance of intellectual capital management in generating enterprise value and providing sustainable advantages by high-tech companies in the context of forming a knowledge-based economy. The regression analysis of the impact of VAIC and its structural components on Turkish ICT companies’ financial performance and sustainable growth showed rather contradictory results. The most significant effects on the financial performance of Turkish ICT companies and sustainable development are Return on Assets – VAIC, Modified VAIC, Human Capital Efficiency, Research and Development Capital Efficiency, Leverage, Dummy Variable for Subbranch; Return on Equity – Human Capital Efficiency, Leverage; Return on Sales – Human Capital Efficiency, Leverage, Structural Capital Efficiency, Size; and Sustainable Growth Rate – Research and Development Capital Efficiency, Capital Employed Efficiency, Leverage. The expediency of increasing investments in the development of experience and professional skills of employees of Turkish ICT companies, as well as strengthening their innovative activities, which will ensure the growth of their profitability in the short term, have been substantiated.
{"title":"Nexus Between Intellectual Capital, Financial Performance and Sustainable Growth: Evidence from the Turkish ICT Industry","authors":"S. Lehenchuk, Emin Zeytinoglu, I. Hrabchuk, I. Zhalinska, Z. Oleksich","doi":"10.21272/mmi.2023.2-14","DOIUrl":"https://doi.org/10.21272/mmi.2023.2-14","url":null,"abstract":"The paper aims to measure, using the VAIC model, the impact of intellectual capital and its elements on the financial performance and sustainable growth of Turkish ICT companies listed on the Istanbul Stock Exchange (ISE). Panel data regression was used to analyse 31 Turkish ICT companies’ activity for 2019-2022. To measure the relationships between financial performance, sustainable growth and its determinants, sixteen functional models were developed, the formation of which was based on the following types of used dependent variables – Return on Assets, Return on Equity, Return on Sales, Sustainable Growth Rate. Ten independent variables were used, such as VAIC, Modified VAIC, Capital Employed Efficiency, Human Capital Efficiency, Structural Capital Efficiency, Research and Development Capital Efficiency, Relational Capital Efficiency, Leverage, Size, and Dummy Variable for Subbranch. The findings expand the understanding of the importance of intellectual capital management in generating enterprise value and providing sustainable advantages by high-tech companies in the context of forming a knowledge-based economy. The regression analysis of the impact of VAIC and its structural components on Turkish ICT companies’ financial performance and sustainable growth showed rather contradictory results. The most significant effects on the financial performance of Turkish ICT companies and sustainable development are Return on Assets – VAIC, Modified VAIC, Human Capital Efficiency, Research and Development Capital Efficiency, Leverage, Dummy Variable for Subbranch; Return on Equity – Human Capital Efficiency, Leverage; Return on Sales – Human Capital Efficiency, Leverage, Structural Capital Efficiency, Size; and Sustainable Growth Rate – Research and Development Capital Efficiency, Capital Employed Efficiency, Leverage. The expediency of increasing investments in the development of experience and professional skills of employees of Turkish ICT companies, as well as strengthening their innovative activities, which will ensure the growth of their profitability in the short term, have been substantiated.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67644661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The paper aims to examine the travel habits of Generation Y and Generation Z representatives after the coronavirus pandemic among Slovak and Hungarian respondents. To this end, primary data was collected using a questionnaire survey in the first half of 2022. Five hypotheses were formulated and tested with the Chi-square test in the IBM SPSS Statistics 25 software during the research. According to the results, generation Y spends, on average, a higher amount per trip than Generation Z. Both generations like to travel domestically and abroad. For Generation Y, one-week trips are the most typical; for Generation Z, shorter trips of 2-3 days. The two generations are similar in that they often find out about their chosen destination online before travelling. The most important sources of information about destinations for both generations are previous personal experiences, the opinions of friends and acquaintances, and reviews written on travel websites. Generation Y and Z also showed similarities in which factors are most important when choosing a trip. These are the price, the time spent there, the attractions and the accommodation. The length of travel time and available services are more important to Generation Y, and the choice of programs to Generation Z. It is more characteristic of Generation Y that they consider travelling a good opportunity to spend time with the family and that they consider it important to be able to reach the host online. On the other hand, Generation Z considers it more important that travel be cheap. In the case of the two generations, there was no difference in whether they recommended the destinations to their friends or whether they returned to the same place. The study supports the results of certain previous research conducted among travellers from Slovakia and Hungary but also identifies similarities and differences in the travel habits of travellers from the two countries from a generational point of view. The results help travel agencies, specialists, and websites promote destinations in what aspects they should consider if they want to sell travel to Generation Y or Z. In the case of the two generations, there were more similarities than differences in travel habits. Professionals, marketing agencies and tourist destinations should be aware of these similarities and differences when determining their marketing communication target group.
{"title":"Examination of the Tourism Market after the COVID-19 – Travel Habits of Generation Y and Z in Slovakia and Hungary","authors":"K. Baša, R. Machová, Aranka Boros","doi":"10.21272/mmi.2023.2-10","DOIUrl":"https://doi.org/10.21272/mmi.2023.2-10","url":null,"abstract":"The paper aims to examine the travel habits of Generation Y and Generation Z representatives after the coronavirus pandemic among Slovak and Hungarian respondents. To this end, primary data was collected using a questionnaire survey in the first half of 2022. Five hypotheses were formulated and tested with the Chi-square test in the IBM SPSS Statistics 25 software during the research. According to the results, generation Y spends, on average, a higher amount per trip than Generation Z. Both generations like to travel domestically and abroad. For Generation Y, one-week trips are the most typical; for Generation Z, shorter trips of 2-3 days. The two generations are similar in that they often find out about their chosen destination online before travelling. The most important sources of information about destinations for both generations are previous personal experiences, the opinions of friends and acquaintances, and reviews written on travel websites. Generation Y and Z also showed similarities in which factors are most important when choosing a trip. These are the price, the time spent there, the attractions and the accommodation. The length of travel time and available services are more important to Generation Y, and the choice of programs to Generation Z. It is more characteristic of Generation Y that they consider travelling a good opportunity to spend time with the family and that they consider it important to be able to reach the host online. On the other hand, Generation Z considers it more important that travel be cheap. In the case of the two generations, there was no difference in whether they recommended the destinations to their friends or whether they returned to the same place. The study supports the results of certain previous research conducted among travellers from Slovakia and Hungary but also identifies similarities and differences in the travel habits of travellers from the two countries from a generational point of view. The results help travel agencies, specialists, and websites promote destinations in what aspects they should consider if they want to sell travel to Generation Y or Z. In the case of the two generations, there were more similarities than differences in travel habits. Professionals, marketing agencies and tourist destinations should be aware of these similarities and differences when determining their marketing communication target group.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67644783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to investigate the factors that mitigate pandemic threat among employees during pandemic crises. The research framework outlined factors such as human resource practices, work self-efficacy and organizational self-esteem, interpersonal harmony and goal congruence to investigate pandemic threat. In addition, the moderating effect of employee well-being is tested between the relationship of pandemic threat and employee engagement in the workplace during crises such as the COVID-19 pandemic. The research model of this study is based on empirical investigation. Data were collected from employees working in Saudi logistics organizations who had been confronted by the pandemic crisis. For data collection, a purposive sampling approach is adopted. Overall, 223 respondents participated in the research survey. The findings of this study indicate that HR practices, work-related self-efficacy, organizational self-esteem, interpersonal harmony, and goal congruence collectively explain substantial variance (R2 49%) in mitigating pandemic threat among employees. Therefore, prediction power analysis revealed a sizable predictive power Q2 of 31% to predict mitigating pandemic threat among employees. Concerning f2 analysis, it is found that interpersonal harmony has a substantial effect size on mitigating pandemic threat among employees. Theoretically, this research has established a crisis-induced integrated model that enriches the human resource literature. Practically, this research has suggested that HR practices could play an important role in mitigating pandemic threat. Similarly, this study has established that work self-efficacy motivates employees to continue work during crisis and hence needs managerial attention. Moving further, organizational self-esteem brings confidence among employees to deal with unpredictable situations. Therefore, policy makers should pay attention to developing crisis-induced HR practices and enhancing employee self-efficacy, organizational self-esteem, interpersonal harmony and goal congruence, which in turn reduce threat among employees during pandemic crises. This research is valuable because it provides a universal view to policy makers in designing and developing crisis-induced policies that are not only limited to pandemic crises but will also help during natural disasters such as floods, earthquicks and tsunamis.
{"title":"Unlocking the Power of HR Practices, Work Self-Efficacy, Organizational Self-Esteem, Interpersonal Harmony and Goal Congruence to Mitigate Pandemic Threat","authors":"Mohamed Jaouadi","doi":"10.21272/mmi.2023.3-06","DOIUrl":"https://doi.org/10.21272/mmi.2023.3-06","url":null,"abstract":"This study aims to investigate the factors that mitigate pandemic threat among employees during pandemic crises. The research framework outlined factors such as human resource practices, work self-efficacy and organizational self-esteem, interpersonal harmony and goal congruence to investigate pandemic threat. In addition, the moderating effect of employee well-being is tested between the relationship of pandemic threat and employee engagement in the workplace during crises such as the COVID-19 pandemic. The research model of this study is based on empirical investigation. Data were collected from employees working in Saudi logistics organizations who had been confronted by the pandemic crisis. For data collection, a purposive sampling approach is adopted. Overall, 223 respondents participated in the research survey. The findings of this study indicate that HR practices, work-related self-efficacy, organizational self-esteem, interpersonal harmony, and goal congruence collectively explain substantial variance (R2 49%) in mitigating pandemic threat among employees. Therefore, prediction power analysis revealed a sizable predictive power Q2 of 31% to predict mitigating pandemic threat among employees. Concerning f2 analysis, it is found that interpersonal harmony has a substantial effect size on mitigating pandemic threat among employees. Theoretically, this research has established a crisis-induced integrated model that enriches the human resource literature. Practically, this research has suggested that HR practices could play an important role in mitigating pandemic threat. Similarly, this study has established that work self-efficacy motivates employees to continue work during crisis and hence needs managerial attention. Moving further, organizational self-esteem brings confidence among employees to deal with unpredictable situations. Therefore, policy makers should pay attention to developing crisis-induced HR practices and enhancing employee self-efficacy, organizational self-esteem, interpersonal harmony and goal congruence, which in turn reduce threat among employees during pandemic crises. This research is valuable because it provides a universal view to policy makers in designing and developing crisis-induced policies that are not only limited to pandemic crises but will also help during natural disasters such as floods, earthquicks and tsunamis.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135839195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The main purpose of this study is to examine whether there is a relationship between impulse purchasing behaviour and lifestyle. It is necessary to understand the lifestyle types of consumers, who are heavily influenced by the sales and communication activities implemented by businesses and are inclined to engage in impulse purchasing behaviour. Impulse purchasing is encouraged in consideration of the tough competition between businesses. The population of the research is Duzce, which is one of the provinces that best represents Turkey due to its cosmopolitan structure and developed industry. More than 500 individuals were reached by employing the purposeful sampling method, and brief information about the research was given to them. Finally, 394 of them who had full knowledge of the subject were selected for the study. Frequency distribution, factor, correlation, regression, t test and ANOVA tests were applied to the obtained data. According to the frequency distribution results, the participants generally had prepared a list of needs (63%), purchased products that were not needed (80%), and defined themselves mostly as organizers, citizens and innovators. Based on the results of factor analysis, seven factors related to lifestyle emerged. These are the experiencers, strives, makers, believers, innovators, achievers, and survivors. A single factor has emerged in the impulse purchasing behaviour. According to the results of the correlation analysis, significant and positive relationships emerged between all subdimensions of lifestyle and impulse purchasing behaviour. The highest correlation was found between survivors and insurgent to impulse purchasing behaviour. Regarding the results of the regression analysis, it was concluded that the survivors, experiencers, and insurgent individuals under the lifestyle subdimensions had a significant and positive effect on impulse purchasing behaviour. According to the difference analysis, it has been revealed that lifestyle-oriented females have a more positive perception than males, singles than married, those who prepare a list of needs than those who do not, those with high incomes than those with low incomes, and middle-age groups than other groups. It has also been revealed that private sector employees had a more positive perception than those who were self-employed, unemployed, students and other professional groups. In the dimension of impulse purchasing behaviour, it was concluded that secondary school graduates had a more positive perception than the others and those who prepare need lists compared to those who do not prepare need lists. When the results are evaluated, it can be concluded that the lifestyle types that have the most impact on impulse purchasing behaviour are those who are strives, survivors, and experiencers.
{"title":"Determination of the Relationship Between Lifestyle and Impulsive Purchasing Behaviour","authors":"Yusuf Ocel, Hakan Tahiri Mutlu, Murat Bayat","doi":"10.21272/mmi.2023.3-05","DOIUrl":"https://doi.org/10.21272/mmi.2023.3-05","url":null,"abstract":"The main purpose of this study is to examine whether there is a relationship between impulse purchasing behaviour and lifestyle. It is necessary to understand the lifestyle types of consumers, who are heavily influenced by the sales and communication activities implemented by businesses and are inclined to engage in impulse purchasing behaviour. Impulse purchasing is encouraged in consideration of the tough competition between businesses. The population of the research is Duzce, which is one of the provinces that best represents Turkey due to its cosmopolitan structure and developed industry. More than 500 individuals were reached by employing the purposeful sampling method, and brief information about the research was given to them. Finally, 394 of them who had full knowledge of the subject were selected for the study. Frequency distribution, factor, correlation, regression, t test and ANOVA tests were applied to the obtained data. According to the frequency distribution results, the participants generally had prepared a list of needs (63%), purchased products that were not needed (80%), and defined themselves mostly as organizers, citizens and innovators. Based on the results of factor analysis, seven factors related to lifestyle emerged. These are the experiencers, strives, makers, believers, innovators, achievers, and survivors. A single factor has emerged in the impulse purchasing behaviour. According to the results of the correlation analysis, significant and positive relationships emerged between all subdimensions of lifestyle and impulse purchasing behaviour. The highest correlation was found between survivors and insurgent to impulse purchasing behaviour. Regarding the results of the regression analysis, it was concluded that the survivors, experiencers, and insurgent individuals under the lifestyle subdimensions had a significant and positive effect on impulse purchasing behaviour. According to the difference analysis, it has been revealed that lifestyle-oriented females have a more positive perception than males, singles than married, those who prepare a list of needs than those who do not, those with high incomes than those with low incomes, and middle-age groups than other groups. It has also been revealed that private sector employees had a more positive perception than those who were self-employed, unemployed, students and other professional groups. In the dimension of impulse purchasing behaviour, it was concluded that secondary school graduates had a more positive perception than the others and those who prepare need lists compared to those who do not prepare need lists. When the results are evaluated, it can be concluded that the lifestyle types that have the most impact on impulse purchasing behaviour are those who are strives, survivors, and experiencers.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135839420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The rapid spread of digitalization affects the development of countries and humanity, the fate of a particular person. The modern digital divide, which is researched in the article, strengthens the social stratification of the world economy and makes it difficult to achieve the Sustainable Development Goals 2030. Inequality (social and technological) limits access to technologies, the possibilities of their use, and obtaining utility for the average person, it inhibits socio-economic development and deepens the digital divide for humanity. On the other hand, the latest digital technologies create fundamentally new opportunities for progressive development. Addressing the root causes of the digital divide expands the benefits of digital technologies, which requires the implementation of digital measures in the relevant policies of sustainable recovery, coordinated joint actions of all actors in the digital ecosystem, involvement in international partnerships, application of international aid, etc. Accordingly, in modern conditions of the generation, distribution and influence of the digital technologies a difficult dilemma arises – on the one hand, to minimize the threats of digital inequality, and on the other hand, to prevent the limitation and inhibition of innovative development in order to maximize the use of the advantages of digital technologies. The article provides a comprehensive assessment of the digital development asymmetry in the regions of the world using integral indicators since the level of inequality differs significantly when compared according to various single indicators of digital development. The main aims of the study are the systematization of digital development indicators, their analysis in terms of patterns of change, irregularity and differentiation, the calculation of integral indices of digital development of regions and their ranking, and the calculation of general assessments of irregularity and divide. According to the integrated level of digital development, the European region remains the leader among other regions of the world with the highest level of digital development (82%), the Asia-Pacific region is ahead of the American region with 74.56% and 67.67%, respectively. The average world index of digital development is 64.21%. The digital divide remains very high (370.3 times) since the countries in the African region are still behind in access and use of digital technologies.
{"title":"Digital Development and Technological Innovations: Inequality and Asymmetry","authors":"Mykola Trofymenko, Olena Bulatova, Anastasiia Trofymenko, Oleksandr Vyshniakov","doi":"10.21272/mmi.2023.3-19","DOIUrl":"https://doi.org/10.21272/mmi.2023.3-19","url":null,"abstract":"The rapid spread of digitalization affects the development of countries and humanity, the fate of a particular person. The modern digital divide, which is researched in the article, strengthens the social stratification of the world economy and makes it difficult to achieve the Sustainable Development Goals 2030. Inequality (social and technological) limits access to technologies, the possibilities of their use, and obtaining utility for the average person, it inhibits socio-economic development and deepens the digital divide for humanity. On the other hand, the latest digital technologies create fundamentally new opportunities for progressive development. Addressing the root causes of the digital divide expands the benefits of digital technologies, which requires the implementation of digital measures in the relevant policies of sustainable recovery, coordinated joint actions of all actors in the digital ecosystem, involvement in international partnerships, application of international aid, etc. Accordingly, in modern conditions of the generation, distribution and influence of the digital technologies a difficult dilemma arises – on the one hand, to minimize the threats of digital inequality, and on the other hand, to prevent the limitation and inhibition of innovative development in order to maximize the use of the advantages of digital technologies. The article provides a comprehensive assessment of the digital development asymmetry in the regions of the world using integral indicators since the level of inequality differs significantly when compared according to various single indicators of digital development. The main aims of the study are the systematization of digital development indicators, their analysis in terms of patterns of change, irregularity and differentiation, the calculation of integral indices of digital development of regions and their ranking, and the calculation of general assessments of irregularity and divide. According to the integrated level of digital development, the European region remains the leader among other regions of the world with the highest level of digital development (82%), the Asia-Pacific region is ahead of the American region with 74.56% and 67.67%, respectively. The average world index of digital development is 64.21%. The digital divide remains very high (370.3 times) since the countries in the African region are still behind in access and use of digital technologies.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135841005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Varad Nerurkar, Prashant Barge, V. Bhatt, Shailesh Rastogi, Bhakti Agarwal
This study is conducted to understand consumers’ preferences with different demographic variables on their car purchase decision based on features the car offers and the cost consciousness variables considered mainly by consumers, as suggested by previous studies on this topic. The judgmental survey method was used for this research using a structured & non-disguised questionnaire to collect the responses. The pilot survey was used to understand the instrument’s reliability and validity total of 200 respondents were contacted, but 143 responses were received. The response rate was almost 72% of the reached respondents. But, only 103 usable responses were considered for analysis as there were 40 responses found not to be a worthwhile while. 13 were inconsistent with their answers, 22 had missing values with essential questions, and the remaining 5 were outliers in their response. The shortlisted sample size (with almost 50% responses) is adequate for this type of research. Factor analysis with PCA is performed to group the variables and define the dependent variables for this study. The two dependent variables were defined from this. They are described as features of the cars and cost consciousness. Then ANOVA is used to get p-values for the regression scores of the independent demographic variables to understand the impact. The findings of this study show that none of the essential demographic variables of consumers (here gender, education, occupation and age) has shown a significant impact with features and cost consciousness as dependent variables in car purchase decisions. These findings contradict the studies done in the past. It is find from this study, that the consumers are more fashion-conscious and environmentally conscious than cost-conscious. This result may be because of the characteristics of the sample, which shows that there is no significant impact of any of the demographic variables on the car purchase decision based on the feature of the car as well as cost-consciousness factors like resale value, maintenance and fuel. The results of this study may change if the sample contains equal percentages of the consumers for all the demographic factors. The results may vary if the sample has more part-time employees and other types such as students, retired and unemployed.
{"title":"Factors Influencing Consumer Decision to Purchase a Car","authors":"Varad Nerurkar, Prashant Barge, V. Bhatt, Shailesh Rastogi, Bhakti Agarwal","doi":"10.21272/mmi.2023.1-03","DOIUrl":"https://doi.org/10.21272/mmi.2023.1-03","url":null,"abstract":"This study is conducted to understand consumers’ preferences with different demographic variables on their car purchase decision based on features the car offers and the cost consciousness variables considered mainly by consumers, as suggested by previous studies on this topic. The judgmental survey method was used for this research using a structured & non-disguised questionnaire to collect the responses. The pilot survey was used to understand the instrument’s reliability and validity total of 200 respondents were contacted, but 143 responses were received. The response rate was almost 72% of the reached respondents. But, only 103 usable responses were considered for analysis as there were 40 responses found not to be a worthwhile while. 13 were inconsistent with their answers, 22 had missing values with essential questions, and the remaining 5 were outliers in their response. The shortlisted sample size (with almost 50% responses) is adequate for this type of research. Factor analysis with PCA is performed to group the variables and define the dependent variables for this study. The two dependent variables were defined from this. They are described as features of the cars and cost consciousness. Then ANOVA is used to get p-values for the regression scores of the independent demographic variables to understand the impact. The findings of this study show that none of the essential demographic variables of consumers (here gender, education, occupation and age) has shown a significant impact with features and cost consciousness as dependent variables in car purchase decisions. These findings contradict the studies done in the past. It is find from this study, that the consumers are more fashion-conscious and environmentally conscious than cost-conscious. This result may be because of the characteristics of the sample, which shows that there is no significant impact of any of the demographic variables on the car purchase decision based on the feature of the car as well as cost-consciousness factors like resale value, maintenance and fuel. The results of this study may change if the sample contains equal percentages of the consumers for all the demographic factors. The results may vary if the sample has more part-time employees and other types such as students, retired and unemployed.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67644109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study aims to identify the impact of human resources maintenance on enhancing organizational agility. The research was built based on a set of studies and previous theoretical frameworks related to the research subject. The research data was collected at the application agency (the Municipality of the Northern Borders Region) through a survey list distributed to 384 employees in the application area. Statistical Package for Social Sciences (SPSS) was used to analyze the data and verify the validity of the research hypotheses. There are no statistically significant differences between the opinions of the study sample due to the variable of gender, level of education, and experience concerning the level of human resources maintenance programs in the Municipality of the Northern Borders Region and the existence of a relationship between the maintenance of human resources in its various dimensions and organizational agility, as well as a strong positive impact of human resources maintenance on organizational agility. The study recommended the need to pay attention to human resources maintenance programs while working to raise awareness of the importance of enhancing organizational agility and increasing adequate financial support for the application of the philosophy of human resources maintenance and that the policies and procedures of human resources maintenance programs focus on taking into account supporting the agility of the organizational structure and organizational procedures at the level of the institution.
{"title":"The Impact of Human Resources Maintenance on Enhancing Organizational Agility: An Applied Study on Secretariat of Northern Borders Region","authors":"M. Saad, Samer Ahmed Al-Naggar","doi":"10.21272/mmi.2023.1-07","DOIUrl":"https://doi.org/10.21272/mmi.2023.1-07","url":null,"abstract":"The study aims to identify the impact of human resources maintenance on enhancing organizational agility. The research was built based on a set of studies and previous theoretical frameworks related to the research subject. The research data was collected at the application agency (the Municipality of the Northern Borders Region) through a survey list distributed to 384 employees in the application area. Statistical Package for Social Sciences (SPSS) was used to analyze the data and verify the validity of the research hypotheses. There are no statistically significant differences between the opinions of the study sample due to the variable of gender, level of education, and experience concerning the level of human resources maintenance programs in the Municipality of the Northern Borders Region and the existence of a relationship between the maintenance of human resources in its various dimensions and organizational agility, as well as a strong positive impact of human resources maintenance on organizational agility. The study recommended the need to pay attention to human resources maintenance programs while working to raise awareness of the importance of enhancing organizational agility and increasing adequate financial support for the application of the philosophy of human resources maintenance and that the policies and procedures of human resources maintenance programs focus on taking into account supporting the agility of the organizational structure and organizational procedures at the level of the institution.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67644208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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