The aim of this paper is to evaluate the management and motivation of people and employees as part of the corporate culture in aselected company in a retail chain. The selected company has been operating in Slovakia since 2000, when it opened its first branch. Today, this chain of stores operates almost all over Slovakia and is still expanding. Primary and secondary data, methods of analysis, synthesis, deduction, comparison and statistical methods (Chi square test) are used to prepare the paper. The first part contains theoretical starting points and knowledge of the investigated issue from Slovak and foreign sources. The methodology contains a precise definition of the main goal, subgoals of the work, material and work procedure. The following is an analysis of the actual state of the selected entity. We use the questionnaire method to obtain information to evaluate leadership and motivation. The questionnaire is composed of 14 questions, 5 of which are identification questions, and the others are focused on the preferred style of leadership and satisfaction, on building a corporate culture, on current benefits and satisfaction with them, on potential benefits and on demotivation factories. The survey was completed by 57 respondents who were employees of one of the branches. Three hypotheses are formulated as part of this survey. Among the main analysis results, we can include satisfaction with the leadership style and the perception of corporate culture in the sense of “Everything for people” (for customers and employees) but also negative things such as insufficient current benefits and demotivation in the form of employee overload, bad working relations or insufficient environmental responsibility. All 3 hypotheses were rejected. Satisfaction with the leadership style does not depend on years of service, satisfaction with benefits received does not affect the age of the employees, and building a corporate culture does not depend on the leadership style of people. Subsequently, proposals and recommendations for practice are formulated based on the analysis. Among the most important proposals are support for the health of employees in the form of vitamin packages and wellness, sick days, financial rewards and team building. The conclusion of the paper also includes the limitations of the research and its possible extensions.
{"title":"Leadership and Motivation as the Part of Corporate Culture in Selected Company","authors":"Iveta Ubreziova, Maria Vrablikova, Anna Diacikova","doi":"10.21272/mmi.2023.3-09","DOIUrl":"https://doi.org/10.21272/mmi.2023.3-09","url":null,"abstract":"The aim of this paper is to evaluate the management and motivation of people and employees as part of the corporate culture in aselected company in a retail chain. The selected company has been operating in Slovakia since 2000, when it opened its first branch. Today, this chain of stores operates almost all over Slovakia and is still expanding. Primary and secondary data, methods of analysis, synthesis, deduction, comparison and statistical methods (Chi square test) are used to prepare the paper. The first part contains theoretical starting points and knowledge of the investigated issue from Slovak and foreign sources. The methodology contains a precise definition of the main goal, subgoals of the work, material and work procedure. The following is an analysis of the actual state of the selected entity. We use the questionnaire method to obtain information to evaluate leadership and motivation. The questionnaire is composed of 14 questions, 5 of which are identification questions, and the others are focused on the preferred style of leadership and satisfaction, on building a corporate culture, on current benefits and satisfaction with them, on potential benefits and on demotivation factories. The survey was completed by 57 respondents who were employees of one of the branches. Three hypotheses are formulated as part of this survey. Among the main analysis results, we can include satisfaction with the leadership style and the perception of corporate culture in the sense of “Everything for people” (for customers and employees) but also negative things such as insufficient current benefits and demotivation in the form of employee overload, bad working relations or insufficient environmental responsibility. All 3 hypotheses were rejected. Satisfaction with the leadership style does not depend on years of service, satisfaction with benefits received does not affect the age of the employees, and building a corporate culture does not depend on the leadership style of people. Subsequently, proposals and recommendations for practice are formulated based on the analysis. Among the most important proposals are support for the health of employees in the form of vitamin packages and wellness, sick days, financial rewards and team building. The conclusion of the paper also includes the limitations of the research and its possible extensions.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135839207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Understanding social responsibility importance pushes businesses to assume not only the behaviour of law-abidingness but also to carry the voluntary participation in the implementation of corporate contribution to the development of the community and the territory and establishing social partnership relations with the state. However, it should be noted that no aspects of social responsibility have been analysed appropriately. In particular, some authors pointed out that it is necessary to increase the number of studies related to the social responsibility perception of small and medium enterprises because these companies often lack a clear understanding and conscious recognition of socially responsible importance. Such a situation has motivated the authors to do research in this area. The food service sector was chosen for an investigation in Ukraine, Portugal, and Slovakia. The purpose of the paper is to find out the most important factors that influence the socially responsible perception of small and medium-sized enterprises among food service enterprises in Ukraine, Portugal, and Slovakia from the viewpoint of the economic pillar. Primary data were collected by conducting a questionnaire survey of Ukraine, Portuguese, and Slovak small and medium-sized enterprises working in the food sector. The research was conducted in selected cities of each country (Portugal: Lisbon, Porto, Faro; Slovakia: Bratislava, Nitra, Košice, and Ukraine: Kyiv, Lviv, Odesa). The city selection could be explained by the fact that the before-mentioned cities are the most visited ones in the selected countries. The study received 107 answers from Ukraine, 102 from Portugal, and 101 from Slovakia. Statistical analysis was performed by using IBM SPSS software and MS Excel. It could be concluded that the research describes that the company's financial situation has the most significant influence on its performance. In addition, enterprises with a short-term existence display better social responsibility performance. The results have several practical implications for organisations' policymakers. Results showed that adopting the socially responsible concept greatly depends on the company's financial situation. However, several socially responsible activities are neutral concerning the costs. The companies could focus on collaboration with other small and medium-sized enterprises, getting involved in community service activities and collaboration with nonprofit organisations, charity camps organisation, team building activities, organisation of masterclasses for children, resources donation, and reuse activities.
{"title":"The Innovative Approach to the Evaluation of the Social Responsible Small and Medium Sized Enterprises","authors":"I. Ubrežiová, Oksana Sokil, D. Lančarič","doi":"10.21272/mmi.2022.2-09","DOIUrl":"https://doi.org/10.21272/mmi.2022.2-09","url":null,"abstract":"Understanding social responsibility importance pushes businesses to assume not only the behaviour of law-abidingness but also to carry the voluntary participation in the implementation of corporate contribution to the development of the community and the territory and establishing social partnership relations with the state. However, it should be noted that no aspects of social responsibility have been analysed appropriately. In particular, some authors pointed out that it is necessary to increase the number of studies related to the social responsibility perception of small and medium enterprises because these companies often lack a clear understanding and conscious recognition of socially responsible importance. Such a situation has motivated the authors to do research in this area. The food service sector was chosen for an investigation in Ukraine, Portugal, and Slovakia. The purpose of the paper is to find out the most important factors that influence the socially responsible perception of small and medium-sized enterprises among food service enterprises in Ukraine, Portugal, and Slovakia from the viewpoint of the economic pillar. Primary data were collected by conducting a questionnaire survey of Ukraine, Portuguese, and Slovak small and medium-sized enterprises working in the food sector. The research was conducted in selected cities of each country (Portugal: Lisbon, Porto, Faro; Slovakia: Bratislava, Nitra, Košice, and Ukraine: Kyiv, Lviv, Odesa). The city selection could be explained by the fact that the before-mentioned cities are the most visited ones in the selected countries. The study received 107 answers from Ukraine, 102 from Portugal, and 101 from Slovakia. Statistical analysis was performed by using IBM SPSS software and MS Excel. It could be concluded that the research describes that the company's financial situation has the most significant influence on its performance. In addition, enterprises with a short-term existence display better social responsibility performance. The results have several practical implications for organisations' policymakers. Results showed that adopting the socially responsible concept greatly depends on the company's financial situation. However, several socially responsible activities are neutral concerning the costs. The companies could focus on collaboration with other small and medium-sized enterprises, getting involved in community service activities and collaboration with nonprofit organisations, charity camps organisation, team building activities, organisation of masterclasses for children, resources donation, and reuse activities.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67643191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Competitiveness and innovation are critical elements for enhancing and developing successful and mutually beneficial foreign trade. This paper deals with the concept of competitiveness at the sectoral level, narrowing it down to agriculture and food production. It focuses on the apple market and compares the competitiveness in this sector from 2004 to 2020. Specifically, the research concentrates on the case of apple trading between Czechia and Slovakia just after both countries joined the EU in 2004. It becomes clear that the ability to compete in international and domestic markets depends on comparative advantages. Therefore, the business data is used to better understand comparative advantages by using business-based measures of competitiveness for the agri-food sector in Slovakia. The data used in this article originate from the Statistical Office of the European Communities (Eurostat). This research aims to identify changes in the foreign trade of apples (080810) in Slovakia and Czechia for the last sixteen years. The agricultural trade development after the accession of Slovakia and Czechia to the EU could show positive and negative trends. Both for Slovakia and Czechia, the production of apples does not cover consumption. Therefore, importing this commodity to both countries is necessary, and the benefits from foreign trade are desirable. The study findings showed that both countries do not achieve a comparative advantage in the apple trade. Therefore, more innovations might be required to enhance competitiveness and saturate both countries' markets with apples. Relevant stakeholders and policy-makers should take the required steps to improve the situation and enhance competitiveness in this market to increase the outcomes and benefits for both countries.
{"title":"Competitiveness and Innovations in Foreign Trade: a Case of Apples from Slovakia to Czechia","authors":"Rebecca Brodňanová, P. Rovný, S. Moroz","doi":"10.21272/mmi.2022.2-04","DOIUrl":"https://doi.org/10.21272/mmi.2022.2-04","url":null,"abstract":"Competitiveness and innovation are critical elements for enhancing and developing successful and mutually beneficial foreign trade. This paper deals with the concept of competitiveness at the sectoral level, narrowing it down to agriculture and food production. It focuses on the apple market and compares the competitiveness in this sector from 2004 to 2020. Specifically, the research concentrates on the case of apple trading between Czechia and Slovakia just after both countries joined the EU in 2004. It becomes clear that the ability to compete in international and domestic markets depends on comparative advantages. Therefore, the business data is used to better understand comparative advantages by using business-based measures of competitiveness for the agri-food sector in Slovakia. The data used in this article originate from the Statistical Office of the European Communities (Eurostat). This research aims to identify changes in the foreign trade of apples (080810) in Slovakia and Czechia for the last sixteen years. The agricultural trade development after the accession of Slovakia and Czechia to the EU could show positive and negative trends. Both for Slovakia and Czechia, the production of apples does not cover consumption. Therefore, importing this commodity to both countries is necessary, and the benefits from foreign trade are desirable. The study findings showed that both countries do not achieve a comparative advantage in the apple trade. Therefore, more innovations might be required to enhance competitiveness and saturate both countries' markets with apples. Relevant stakeholders and policy-makers should take the required steps to improve the situation and enhance competitiveness in this market to increase the outcomes and benefits for both countries.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67643238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Competition between marketing strategies of enterprises shifts to the use of artificial intelligence and begins to be considered in the context of competition between Data Science projects. Therefore, the issue of developing methodology and building a model in a particular area is relevant, which will make the project quite effective and ensure the achievement of goals for the company. The banking services market has a certain specificity of consumer behaviour, so forming marketing strategies is a somewhat complex process. Thus, banks face the task of maintaining the loyalty of their existing customers and attracting new ones. This article aims to build a marketing strategy to attract new customers in the banking sector using Data Science tools. The result of the study is the construction of two econometric models of the different bank's credit products: cash loans and credit cards, which determine the influence of various factors on this process and helps to distribute the advertising budget between different types of advertising. Using the built model, it was determined that advertising campaigns directly affect the increase in the number of new customers in the bank and the overall growth of brand knowledge about the banking institution in society. In addition, the determined weights of each influencing factor helped form an advertising budget, which increased customer inflows by 12%, with an average ROI of 3.18. Taking all into account, the model had shown its effectiveness in organising the bank's advertising campaign when decisions were made using Data Science technologies. The results obtained based on the models give a fairly clear understanding of the factors influencing the inflow of new customers in the bank, which will model the distribution of the budget for advertising campaigns in future periods and predict their effectiveness. Competition in the country's financial sector is forcing banking institutions to use data science in their marketing activities.
{"title":"Marketing Strategies in the Banking Services Sector With the Help of Data Science","authors":"T. Zatonatska, Maryna Hubska, V. Shpyrko","doi":"10.21272/mmi.2022.2-11","DOIUrl":"https://doi.org/10.21272/mmi.2022.2-11","url":null,"abstract":"Competition between marketing strategies of enterprises shifts to the use of artificial intelligence and begins to be considered in the context of competition between Data Science projects. Therefore, the issue of developing methodology and building a model in a particular area is relevant, which will make the project quite effective and ensure the achievement of goals for the company. The banking services market has a certain specificity of consumer behaviour, so forming marketing strategies is a somewhat complex process. Thus, banks face the task of maintaining the loyalty of their existing customers and attracting new ones. This article aims to build a marketing strategy to attract new customers in the banking sector using Data Science tools. The result of the study is the construction of two econometric models of the different bank's credit products: cash loans and credit cards, which determine the influence of various factors on this process and helps to distribute the advertising budget between different types of advertising. Using the built model, it was determined that advertising campaigns directly affect the increase in the number of new customers in the bank and the overall growth of brand knowledge about the banking institution in society. In addition, the determined weights of each influencing factor helped form an advertising budget, which increased customer inflows by 12%, with an average ROI of 3.18. Taking all into account, the model had shown its effectiveness in organising the bank's advertising campaign when decisions were made using Data Science technologies. The results obtained based on the models give a fairly clear understanding of the factors influencing the inflow of new customers in the bank, which will model the distribution of the budget for advertising campaigns in future periods and predict their effectiveness. Competition in the country's financial sector is forcing banking institutions to use data science in their marketing activities.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67643330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ludovic Nastisin, Anton Jura, Richard Fedorko, Ivan Kopor
The paper assessed the issue of gender differences in the perception of individual types of COBRAs (Consumers' Online Brand Related Activities) and the associated motivations (information, entertainment, social interaction, and remuneration) for these activities on the social network Instagram. The paper analyzed data gathered from questionnaires (a sample of 401 respondents) that had been spread online via computer-assisted web interviewing. Gender differences were analyzed using the Mann-Whitney U test. Seven research hypotheses were formulated concerning the literature review and the current state of research in this area. Based on the results, it could be stated that four of them are statistically significant. Specifically, the study observed gender differences in the perception of three of the four analyzed motivations as latent variables. The study verified gender differences in the perception of the issue in the case of information motives, motives of entertainment, and motives of social interaction. Still, the motive of remuneration did not show sufficient statistical significance. In the case of the three analyzed consumers' online brand-related activities as latent variables, the authors observed only one case of statistical significance of the gender difference in the case of consumption activity, while neither contributing nor creating as activities showed statistical significance. At the level of manifest variables, the paper observed two cases of statistical significance of the factors related to the contributing activity. However, that was insufficient to confirm this activity's significance as a latent variable. A significance level of 0.05 was proposed. The findings were presented in the context of existing research with a pointed future direction of the research in this area, which lies mainly in extending the analysis to other social networking platforms, other markets, and a narrower demographic perspective in the sample for a deeper understanding of the phenomena studied.
{"title":"Gender Differences in the Perception of Motivations for Consumer’s Online Brand-Related Activities and Their Impacts on Instagram","authors":"Ludovic Nastisin, Anton Jura, Richard Fedorko, Ivan Kopor","doi":"10.21272/mmi.2022.2-08","DOIUrl":"https://doi.org/10.21272/mmi.2022.2-08","url":null,"abstract":"The paper assessed the issue of gender differences in the perception of individual types of COBRAs (Consumers' Online Brand Related Activities) and the associated motivations (information, entertainment, social interaction, and remuneration) for these activities on the social network Instagram. The paper analyzed data gathered from questionnaires (a sample of 401 respondents) that had been spread online via computer-assisted web interviewing. Gender differences were analyzed using the Mann-Whitney U test. Seven research hypotheses were formulated concerning the literature review and the current state of research in this area. Based on the results, it could be stated that four of them are statistically significant. Specifically, the study observed gender differences in the perception of three of the four analyzed motivations as latent variables. The study verified gender differences in the perception of the issue in the case of information motives, motives of entertainment, and motives of social interaction. Still, the motive of remuneration did not show sufficient statistical significance. In the case of the three analyzed consumers' online brand-related activities as latent variables, the authors observed only one case of statistical significance of the gender difference in the case of consumption activity, while neither contributing nor creating as activities showed statistical significance. At the level of manifest variables, the paper observed two cases of statistical significance of the factors related to the contributing activity. However, that was insufficient to confirm this activity's significance as a latent variable. A significance level of 0.05 was proposed. The findings were presented in the context of existing research with a pointed future direction of the research in this area, which lies mainly in extending the analysis to other social networking platforms, other markets, and a narrower demographic perspective in the sample for a deeper understanding of the phenomena studied.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67643430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
At the time of digitization, the requirements of consumers are constantly increasing. Systematization of scientific sources and approaches and implemented surveys prove that new requirements impact the development of electronic innovations, which have also appeared in the banking sector. The digitization of provided banking services also represents innovations focusing on creating environmentally friendly innovations. Moreover, electronic banking has been used by clients of commercial banks for several years, as it represents easy access to finance, their overview, and other e-banking advantages. The opportunity to use the home environment is irreplaceable for many people. Wasting paper while providing banking operations in a brick-and-mortar branch or spending valuable time standing in a crowd of the bank’s clients is an unacceptable idea for many people, especially in the situation caused by the COVID-19 pandemic. This paper compares the electronic banking services of the three largest Slovak banks using the Kano model. The Kano model, through 5 categories of perceived quality by customers, expresses the relationship between their degree of satisfaction and quality attributes. These categories include one-dimensional, attractive, mandatory, reverse, and indifferent attributes of products creating quality. The individual categories of perceived quality change in accordance with the life cycle. They pass from indifferent through attractive, one-dimensional to the category of mandatory quality attributes. This paper focuses on selected types of provided services and innovations in electronic banking, drawing attention to the perception of risk by Slovak bank clients. The authors pointed out the differences among the services offered in individual banks provided within the portfolio of their services and the identification of customer requirements. The findings showed that the customers have not largely mastered the innovations, but they are nevertheless very important from the future perspective. The results of the research could be useful for bank managers to find the best way how to approach clients who approach innovations in banking with distrust and reluctance to adopt them.
{"title":"Comparison of Innovation in the Electronic Banking Services of the Largest Slovak Banks","authors":"E. Loučanová, Miriam Olšiaková","doi":"10.21272/mmi.2022.4-01","DOIUrl":"https://doi.org/10.21272/mmi.2022.4-01","url":null,"abstract":"At the time of digitization, the requirements of consumers are constantly increasing. Systematization of scientific sources and approaches and implemented surveys prove that new requirements impact the development of electronic innovations, which have also appeared in the banking sector. The digitization of provided banking services also represents innovations focusing on creating environmentally friendly innovations. Moreover, electronic banking has been used by clients of commercial banks for several years, as it represents easy access to finance, their overview, and other e-banking advantages. The opportunity to use the home environment is irreplaceable for many people. Wasting paper while providing banking operations in a brick-and-mortar branch or spending valuable time standing in a crowd of the bank’s clients is an unacceptable idea for many people, especially in the situation caused by the COVID-19 pandemic. This paper compares the electronic banking services of the three largest Slovak banks using the Kano model. The Kano model, through 5 categories of perceived quality by customers, expresses the relationship between their degree of satisfaction and quality attributes. These categories include one-dimensional, attractive, mandatory, reverse, and indifferent attributes of products creating quality. The individual categories of perceived quality change in accordance with the life cycle. They pass from indifferent through attractive, one-dimensional to the category of mandatory quality attributes. This paper focuses on selected types of provided services and innovations in electronic banking, drawing attention to the perception of risk by Slovak bank clients. The authors pointed out the differences among the services offered in individual banks provided within the portfolio of their services and the identification of customer requirements. The findings showed that the customers have not largely mastered the innovations, but they are nevertheless very important from the future perspective. The results of the research could be useful for bank managers to find the best way how to approach clients who approach innovations in banking with distrust and reluctance to adopt them.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67643762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ganimat Safarov, Sabina Sadiqova, Milyanat Urazayeva, N. Abbasova
This article summarizes the arguments and counterarguments within the scientific debate on the identification of the main theoretical and practical principles of the functioning of innovative-industrial clusters in different countries, as well as the formalization of the impact of digitalization on their activities. The article summarizes scientific approaches to determining the main characteristics and features of the functioning of innovation-industrial clusters. In order to substantiate the theoretical background of the relationship between innovation-industrial clusters’ performance and digitalization processes, a bibliometric analysis of the main Scopus publications in this direction is carried out using the VOSviewer toolkit. That made it possible to identify the main essential and contextual clusters of scientific research on relevant topics to characterize the evolutionary patterns of their changes during the analysis period. In order to determine the empirical causality of the impact of digitalization on innovative and industrial development, an integral indicator of innovative and industrial development is developed. The Index considers the measurement parameters and regional features of industrial, entrepreneurial, and innovative development. Indicators were integrated using the principal components analysis and additive convolution. The study modelled the influence proxies of the digital economy on the integrated indicator of innovative and industrial development using panel data regression modelling in the Stata 14.2/SE software. In the paper, it is also identified those determinants of the digital development of the state that depends to the greatest extent on the volatility of the innovative and industrial development of the country using one-factor regression models. The study is conducted for the country sample with 10 countries, including Azerbaijan, Estonia, Georgia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Poland, Romania, and Ukraine. The time horizon of the study covers the period 2009-2021 (or the latest available period). The research results can be useful to scientists, state authorities, and local governments.
{"title":"Theoretical and Methodological Aspects of Innovative-Industrial Cluster Development in the Era of Digitalization","authors":"Ganimat Safarov, Sabina Sadiqova, Milyanat Urazayeva, N. Abbasova","doi":"10.21272/mmi.2022.4-17","DOIUrl":"https://doi.org/10.21272/mmi.2022.4-17","url":null,"abstract":"This article summarizes the arguments and counterarguments within the scientific debate on the identification of the main theoretical and practical principles of the functioning of innovative-industrial clusters in different countries, as well as the formalization of the impact of digitalization on their activities. The article summarizes scientific approaches to determining the main characteristics and features of the functioning of innovation-industrial clusters. In order to substantiate the theoretical background of the relationship between innovation-industrial clusters’ performance and digitalization processes, a bibliometric analysis of the main Scopus publications in this direction is carried out using the VOSviewer toolkit. That made it possible to identify the main essential and contextual clusters of scientific research on relevant topics to characterize the evolutionary patterns of their changes during the analysis period. In order to determine the empirical causality of the impact of digitalization on innovative and industrial development, an integral indicator of innovative and industrial development is developed. The Index considers the measurement parameters and regional features of industrial, entrepreneurial, and innovative development. Indicators were integrated using the principal components analysis and additive convolution. The study modelled the influence proxies of the digital economy on the integrated indicator of innovative and industrial development using panel data regression modelling in the Stata 14.2/SE software. In the paper, it is also identified those determinants of the digital development of the state that depends to the greatest extent on the volatility of the innovative and industrial development of the country using one-factor regression models. The study is conducted for the country sample with 10 countries, including Azerbaijan, Estonia, Georgia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Poland, Romania, and Ukraine. The time horizon of the study covers the period 2009-2021 (or the latest available period). The research results can be useful to scientists, state authorities, and local governments.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67644359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Innovation, a concept that has been researched in the organizational behaviour literature for almost 30 years, is extremely important for the sustainable success of organizations. In today’s dynamic world along with economic, social and political changes, customer needs and expectations are also changing. The formulas that lead a company to success yesterday mean nothing today. Therefore, for companies to continue their existence in an increasingly changing and complex environment, they need to be able to adapt to the speed of this change and even give direction when necessary. Changes occurring in the world require the restructuring of organizations, the way they do business and the quality of the workforce they need to adapt to this change. Undoubtedly, it is the human resource of the organization that will initiate and maintain this change. At this point, human resources is a strategic power for organization that is as important as the economic and technological power. Having employees with high innovative thinking and behaving skills creates a competitive advantage for companies. There may be many organizational, individual and environmental predictors of innovative behaviours. On the other hand, employees who have enough belief and courage that they can succeed in a job are known to initiate innovations. In other words, the employee's perception of self-efficacy is necessary for innovative behaviours. In this study, the concept of self-efficacy, which is assumed to be a predictor of innovative behaviours, will be discussed. The concept of self-efficacy, which expresses the effort to set new goals for oneself and to reach these goals with courage, determination and relentlessly, is an extremely important determinant for innovative behaviours. Self-efficacy perception has a very important place in an individual's job selection, career success and professional progress. Therefore, it is extremely important to know the factors that affect the perception of self-efficacy. In this study, the following question was asked by considering the perception of self-efficacy in the context of personality traits: Is the concept of self-efficacy affected by the personality trait of openness to innovation? This study was carried out in order to answer this question. In this context, the sample of the research consists of 503 people working in various institutions in the public and private sectors. Qualitative research method was used for this study. Perception of general self-efficacy and openness to innovation have been measured with scales whose validity and reliability have been tested in many studies before. The obtained data were analysed by referring to the relevant quantitative analyses (descriptive statistics, reliability, factor and correlation). As a result of the analyses, significant findings were obtained. The findings were evaluated in the context of the relevant literature in the discussion section. Possible research suggestions for future stud
{"title":"Employee’s innovative personality and self-efficacy","authors":"Fazilet Nohut, Ozlem Balaban","doi":"10.21272/mmi.2022.1-04","DOIUrl":"https://doi.org/10.21272/mmi.2022.1-04","url":null,"abstract":"Innovation, a concept that has been researched in the organizational behaviour literature for almost 30 years, is extremely important for the sustainable success of organizations. In today’s dynamic world along with economic, social and political changes, customer needs and expectations are also changing. The formulas that lead a company to success yesterday mean nothing today. Therefore, for companies to continue their existence in an increasingly changing and complex environment, they need to be able to adapt to the speed of this change and even give direction when necessary. Changes occurring in the world require the restructuring of organizations, the way they do business and the quality of the workforce they need to adapt to this change. Undoubtedly, it is the human resource of the organization that will initiate and maintain this change. At this point, human resources is a strategic power for organization that is as important as the economic and technological power. Having employees with high innovative thinking and behaving skills creates a competitive advantage for companies. There may be many organizational, individual and environmental predictors of innovative behaviours. On the other hand, employees who have enough belief and courage that they can succeed in a job are known to initiate innovations. In other words, the employee's perception of self-efficacy is necessary for innovative behaviours. In this study, the concept of self-efficacy, which is assumed to be a predictor of innovative behaviours, will be discussed. The concept of self-efficacy, which expresses the effort to set new goals for oneself and to reach these goals with courage, determination and relentlessly, is an extremely important determinant for innovative behaviours. Self-efficacy perception has a very important place in an individual's job selection, career success and professional progress. Therefore, it is extremely important to know the factors that affect the perception of self-efficacy. In this study, the following question was asked by considering the perception of self-efficacy in the context of personality traits: Is the concept of self-efficacy affected by the personality trait of openness to innovation? This study was carried out in order to answer this question. In this context, the sample of the research consists of 503 people working in various institutions in the public and private sectors. Qualitative research method was used for this study. Perception of general self-efficacy and openness to innovation have been measured with scales whose validity and reliability have been tested in many studies before. The obtained data were analysed by referring to the relevant quantitative analyses (descriptive statistics, reliability, factor and correlation). As a result of the analyses, significant findings were obtained. The findings were evaluated in the context of the relevant literature in the discussion section. Possible research suggestions for future stud","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67642169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Supervisory behaviour has influenced a better working climate, which has led to the employees' desire to achieve a favourable outcome for the business involved. If the leaders do not contribute constructive behaviour, the staff may desire a poor outcome. Banks were chosen because they participate in a high-quality endeavour to build leader-member exchange relationships among workers. By examining employees' citizenship behaviour, the findings of this study could be used to improve the quality of leader-member exchange and the work environment. An effective organizational climate must incorporate the leader-member exchange strategy to improve employees' working environments, leaders-followers relationships, and employees' citizenship behaviour. The importance of this study is to determine that organizational climate is a visible value that has been in existent within the employee's behaviour and action. This study aims to assess the mediating role of the organizational climate on the relationship between leader-member exchanges on organizational citizenship behaviour. Reviewing underpinning theories based on underlying concepts, theoretical background, current definitions, and various types of collaborative writing gathered from the educational setting resulted in a theoretical framework. The quantitative and purposive sampling methods have been used to achieve the research questions and hypothesis. Samples were taken that amounted to 384 respondents in the commercial banks, Kuala Lumpur, Malaysia. Descriptive statistics analysed the variables, correlation and Structural Equation Modelling (SEM) using IBM Statistical Package for Social Sciences (SPSS) and SMART PLS 3. Findings of this study reveal that organizational climate has a positive relationship with significant levels on the leader-member exchange and organizational citizenship behaviour. This study suggests that it be pursued further in the Asian and Western contexts due to the development of organizational citizenship behaviour. Because it is fundamental for many organizations to develop their company profile to achieve good changes so that human resource management is strategized in the hiring and retaining system for highly committed employees to organizations.
{"title":"Developing organizational citizenship behaviour: organizational climate and leader-member exchange effects","authors":"H. Vasudevan, I. Aslan","doi":"10.21272/mmi.2022.1-07","DOIUrl":"https://doi.org/10.21272/mmi.2022.1-07","url":null,"abstract":"Supervisory behaviour has influenced a better working climate, which has led to the employees' desire to achieve a favourable outcome for the business involved. If the leaders do not contribute constructive behaviour, the staff may desire a poor outcome. Banks were chosen because they participate in a high-quality endeavour to build leader-member exchange relationships among workers. By examining employees' citizenship behaviour, the findings of this study could be used to improve the quality of leader-member exchange and the work environment. An effective organizational climate must incorporate the leader-member exchange strategy to improve employees' working environments, leaders-followers relationships, and employees' citizenship behaviour. The importance of this study is to determine that organizational climate is a visible value that has been in existent within the employee's behaviour and action. This study aims to assess the mediating role of the organizational climate on the relationship between leader-member exchanges on organizational citizenship behaviour. Reviewing underpinning theories based on underlying concepts, theoretical background, current definitions, and various types of collaborative writing gathered from the educational setting resulted in a theoretical framework. The quantitative and purposive sampling methods have been used to achieve the research questions and hypothesis. Samples were taken that amounted to 384 respondents in the commercial banks, Kuala Lumpur, Malaysia. Descriptive statistics analysed the variables, correlation and Structural Equation Modelling (SEM) using IBM Statistical Package for Social Sciences (SPSS) and SMART PLS 3. Findings of this study reveal that organizational climate has a positive relationship with significant levels on the leader-member exchange and organizational citizenship behaviour. This study suggests that it be pursued further in the Asian and Western contexts due to the development of organizational citizenship behaviour. Because it is fundamental for many organizations to develop their company profile to achieve good changes so that human resource management is strategized in the hiring and retaining system for highly committed employees to organizations.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67642674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Currently, the Ukrainian economy is beginning to implement the concept of «green» finance at the legislative level. But the minimum legal framework is already present to protect the environment of Ukrainians. The management of eco-innovation is essential, as most countries that negatively contribute to the sustainable environment are primarily countries with significant financial shortfalls. The article aims to determine the basic theoretical and practical principles of financial engineering of green finance as an element of environmental innovation management. European countries were selected to study the possibilities of financial engineering of green finance as an element of environmental innovation management. The study period is 2000-2020. The article analyzes and studies the main indicators of energy production and usage, adjusted savings, rent for using natural energy sources, Environmental Performance Index 2020, environmental health indicator, and other indicators for the studied countries. Regarding the possibilities of green financing in Ukraine, the existing normative legal acts are considered. For developing areas for improving the management of environmental innovations, this study was conducted in the following logical sequence: built a multifactor linear regression model net inflows of foreign direct investment; the influence of factors on the performance indicator is determined; the most influential factors for determining the directions of future improvement have been identified. The authors confirmed thAT the financial engineering of green finance is a tool that combines the world of finance, innovation, and business with environmental behavior. It is an activity area for many participants, including individual and business consumers, manufacturers, investors, and financial lenders. Unlike traditional financial activities, green finance focuses on environmental friendliness and pays more attention to the environment. Thus, investing in climate change and clean energy knowledge could better assess risk and return. Two important strategies in global sustainable development are energy efficiency and the development of renewable energy sources. As for the development of renewable energy industries, the main factor hindering the development of industrialization is the lack of capital and an effective financing mechanism.
{"title":"Financial Engineering of Green Finance as an Element of Environmental Innovation Management","authors":"S. Khalatur, O. Dubovych","doi":"10.21272/mmi.2022.1-17","DOIUrl":"https://doi.org/10.21272/mmi.2022.1-17","url":null,"abstract":"Currently, the Ukrainian economy is beginning to implement the concept of «green» finance at the legislative level. But the minimum legal framework is already present to protect the environment of Ukrainians. The management of eco-innovation is essential, as most countries that negatively contribute to the sustainable environment are primarily countries with significant financial shortfalls. The article aims to determine the basic theoretical and practical principles of financial engineering of green finance as an element of environmental innovation management. European countries were selected to study the possibilities of financial engineering of green finance as an element of environmental innovation management. The study period is 2000-2020. The article analyzes and studies the main indicators of energy production and usage, adjusted savings, rent for using natural energy sources, Environmental Performance Index 2020, environmental health indicator, and other indicators for the studied countries. Regarding the possibilities of green financing in Ukraine, the existing normative legal acts are considered. For developing areas for improving the management of environmental innovations, this study was conducted in the following logical sequence: built a multifactor linear regression model net inflows of foreign direct investment; the influence of factors on the performance indicator is determined; the most influential factors for determining the directions of future improvement have been identified. The authors confirmed thAT the financial engineering of green finance is a tool that combines the world of finance, innovation, and business with environmental behavior. It is an activity area for many participants, including individual and business consumers, manufacturers, investors, and financial lenders. Unlike traditional financial activities, green finance focuses on environmental friendliness and pays more attention to the environment. Thus, investing in climate change and clean energy knowledge could better assess risk and return. Two important strategies in global sustainable development are energy efficiency and the development of renewable energy sources. As for the development of renewable energy industries, the main factor hindering the development of industrialization is the lack of capital and an effective financing mechanism.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67642893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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