Today, brand equity is acknowledged as a key component of a company’s business strategy, a tactical issue for achieving a competitive edge, a key component of brand building, and a tool for gauging the long-term effects of actions in marketing. Research of brand equity on purchase intentions for goods like food, smartphones, and green products is frequently available empirically, whereas instant coffee studies are less prevalent. Thus, to close this gap in the literature, the aim’s research is to empirically evaluate the impact of brand equity on consumers’ intent to use instant coffee. The conceptual model of brand equity components is built on Aaker’s model. Using a Google form and a convenience sampling technique, this study examined a sample of 296 consumers who bought instant coffee. A 5-point Likert scale was used in the measurement. The research model was suggested based on earlier investigations. Data from 296 clients was obtained, and SmartPLS software was utilized to evaluate it. Analyze the scales’ validity and reliability concerning the measurement model. The reliability of the scales was assessed using composite reliability and Cronbach’s alpha. Discriminant validity was also assessed using the Fornell-Larcker index. Structural equation modeling was used to analyze the effects of the research’s hypotheses. The results demonstrated that brand equity dimensions favorably influence consumers’ purchasing intentions for instant coffee. Specifically, brand awareness has a favorable correlation with consumers’ purchasing intent. Perceived quality and purchase intention are related positively. Additionally, brand associations and buyers’ purchase intentions have been positively impacted. Brand loyalty has also positively impacted consumers’ intentions to buy. Brand awareness is the most crucial factor that impacts the intention to buy instant coffee. The empirical research on the impact of brand equity components on the intention to purchase instant coffee is a gap in the literature that this study is aimed to fill. Moreover, the managers of instant coffee will also benefit from knowing how brand equity dimensions affect consumers’ intentions to buy instant coffee as they develop marketing strategies to increase those intentions.
{"title":"Impact of Brand Equity on Intention to Use Instant Coffee","authors":"D. T. Cuong","doi":"10.21272/mmi.2023.1-10","DOIUrl":"https://doi.org/10.21272/mmi.2023.1-10","url":null,"abstract":"Today, brand equity is acknowledged as a key component of a company’s business strategy, a tactical issue for achieving a competitive edge, a key component of brand building, and a tool for gauging the long-term effects of actions in marketing. Research of brand equity on purchase intentions for goods like food, smartphones, and green products is frequently available empirically, whereas instant coffee studies are less prevalent. Thus, to close this gap in the literature, the aim’s research is to empirically evaluate the impact of brand equity on consumers’ intent to use instant coffee. The conceptual model of brand equity components is built on Aaker’s model. Using a Google form and a convenience sampling technique, this study examined a sample of 296 consumers who bought instant coffee. A 5-point Likert scale was used in the measurement. The research model was suggested based on earlier investigations. Data from 296 clients was obtained, and SmartPLS software was utilized to evaluate it. Analyze the scales’ validity and reliability concerning the measurement model. The reliability of the scales was assessed using composite reliability and Cronbach’s alpha. Discriminant validity was also assessed using the Fornell-Larcker index. Structural equation modeling was used to analyze the effects of the research’s hypotheses. The results demonstrated that brand equity dimensions favorably influence consumers’ purchasing intentions for instant coffee. Specifically, brand awareness has a favorable correlation with consumers’ purchasing intent. Perceived quality and purchase intention are related positively. Additionally, brand associations and buyers’ purchase intentions have been positively impacted. Brand loyalty has also positively impacted consumers’ intentions to buy. Brand awareness is the most crucial factor that impacts the intention to buy instant coffee. The empirical research on the impact of brand equity components on the intention to purchase instant coffee is a gap in the literature that this study is aimed to fill. Moreover, the managers of instant coffee will also benefit from knowing how brand equity dimensions affect consumers’ intentions to buy instant coffee as they develop marketing strategies to increase those intentions.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67644329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The promotion of innovation and entrepreneurship is a crucial element in advancing economic development, and achieving gender equality within this sphere can significantly contribute to this progress. Despite this, women continue to face numerous challenges in starting and expanding their businesses, including limited access to markets, technology, networks, and financing. Moreover, gender bias and inequality play a significant role in shaping entrepreneurial ecosystems, restricting the opportunities available to women and impeding their capacity for innovation and value creation. This research aims to explore the significance of gender equality in promoting creativity and entrepreneurship, ultimately supporting economic growth. Employing an analysis of earlier studies, the authors examine how entrepreneurship and creativity can be stimulated by gender equality. A key component of this research is the inclusion of interviews with female entrepreneurs to understand the main challenges they face and to gather their suggestions on how these challenges can be addressed. Through these interviews, the study identifies the barriers that women encounter when starting and expanding their businesses. These obstacles not only involve limited access to resources but also encompass deeply entrenched societal norms and biases that disproportionately affect women. Furthermore, the research sheds light on the policies and programs that can help women overcome these challenges and thrive in the entrepreneurial world. The analysis highlights the need for a comprehensive approach that addresses both the supply and demand sides of the issue in order to promote gender equality in entrepreneurship and innovation. This entails combating prejudice and gender bias in the entrepreneurial ecosystem, implementing measures to increase women’s access to markets, technology, and funding, and nurturing an environment that supports women’s growth and development as entrepreneurs. Additionally, the study emphasizes the importance of fostering networks and mentorship opportunities for female entrepreneurs. By connecting women with experienced business professionals and peers, these networks can help them navigate the complex world of entrepreneurship, learn from the experiences of others, and build crucial relationships that can contribute to their business success.
{"title":"The Importance of Gender Equality in Promoting Entrepreneurship and Innovation","authors":"Regina Veckalne, T. Tambovceva","doi":"10.21272/mmi.2023.1-14","DOIUrl":"https://doi.org/10.21272/mmi.2023.1-14","url":null,"abstract":"The promotion of innovation and entrepreneurship is a crucial element in advancing economic development, and achieving gender equality within this sphere can significantly contribute to this progress. Despite this, women continue to face numerous challenges in starting and expanding their businesses, including limited access to markets, technology, networks, and financing. Moreover, gender bias and inequality play a significant role in shaping entrepreneurial ecosystems, restricting the opportunities available to women and impeding their capacity for innovation and value creation. This research aims to explore the significance of gender equality in promoting creativity and entrepreneurship, ultimately supporting economic growth. Employing an analysis of earlier studies, the authors examine how entrepreneurship and creativity can be stimulated by gender equality. A key component of this research is the inclusion of interviews with female entrepreneurs to understand the main challenges they face and to gather their suggestions on how these challenges can be addressed. Through these interviews, the study identifies the barriers that women encounter when starting and expanding their businesses. These obstacles not only involve limited access to resources but also encompass deeply entrenched societal norms and biases that disproportionately affect women. Furthermore, the research sheds light on the policies and programs that can help women overcome these challenges and thrive in the entrepreneurial world. The analysis highlights the need for a comprehensive approach that addresses both the supply and demand sides of the issue in order to promote gender equality in entrepreneurship and innovation. This entails combating prejudice and gender bias in the entrepreneurial ecosystem, implementing measures to increase women’s access to markets, technology, and funding, and nurturing an environment that supports women’s growth and development as entrepreneurs. Additionally, the study emphasizes the importance of fostering networks and mentorship opportunities for female entrepreneurs. By connecting women with experienced business professionals and peers, these networks can help them navigate the complex world of entrepreneurship, learn from the experiences of others, and build crucial relationships that can contribute to their business success.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67644477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examines luxury goods purchasing behaviour among Chinese Generation Y consumers in the omni-channel retail context. Traditionally, in-store purchases were favoured for luxury items due to the tactile experience and quality assessment during decision-making. However, the unprecedented impact of COVID-19 has transformed consumer behaviour. People now navigate complex decisions, embracing various channels, including online platforms. With a dataset of 354 survey responses, this study employs quantitative analysis and structural equation modelling to uncover the factors influencing Chinese Generation Y consumers’ purchasing choices. The findings reveal that Generation Y luxury shoppers prioritise convenience and channel benefits. They also emphasise information sharing and community engagement, fostering shared experiences on retail platforms. Interestingly, this contradicts previous findings favouring offline channels such as webrooming. Ultimately, this study uncovers a behavioural trend where tech-savvy young consumers exhibit characteristics indicative of an interconnected marketplace. They prioritise convenience and mutual support through shared information in the luxury goods community, regardless of the item’s price tag. These insights provide valuable resources for marketers and researchers navigating luxury goods promotion. As online purchasing behaviours continue to evolve, these findings facilitate impactful discussions and informed strategies within the dynamic luxury market.
{"title":"Smart Luxury Shoppers’ Behaviour in China: Omni-Channel Perspectives of Gen Y Consumers","authors":"Hiroko Oe, Yasuyuki Yamaoka","doi":"10.21272/mmi.2023.3-16","DOIUrl":"https://doi.org/10.21272/mmi.2023.3-16","url":null,"abstract":"This study examines luxury goods purchasing behaviour among Chinese Generation Y consumers in the omni-channel retail context. Traditionally, in-store purchases were favoured for luxury items due to the tactile experience and quality assessment during decision-making. However, the unprecedented impact of COVID-19 has transformed consumer behaviour. People now navigate complex decisions, embracing various channels, including online platforms. With a dataset of 354 survey responses, this study employs quantitative analysis and structural equation modelling to uncover the factors influencing Chinese Generation Y consumers’ purchasing choices. The findings reveal that Generation Y luxury shoppers prioritise convenience and channel benefits. They also emphasise information sharing and community engagement, fostering shared experiences on retail platforms. Interestingly, this contradicts previous findings favouring offline channels such as webrooming. Ultimately, this study uncovers a behavioural trend where tech-savvy young consumers exhibit characteristics indicative of an interconnected marketplace. They prioritise convenience and mutual support through shared information in the luxury goods community, regardless of the item’s price tag. These insights provide valuable resources for marketers and researchers navigating luxury goods promotion. As online purchasing behaviours continue to evolve, these findings facilitate impactful discussions and informed strategies within the dynamic luxury market.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135841475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The activities of companies in the foreign market that offer their products and services face several unique challenges, domestic and international, global competition, and additional requirements at several levels. Therefore, developing best practices and considering the evolution of trading processes, strategies, regulations, and technological innovations are mandatory for continuity and prosperity in the international market. The article carries out a bibliometric analysis of publications by keywords «international trade» and «innovations» in the system of international commodity-monetary relations in the conditions of innovative processes and prospects of international exchange of scientific and technical knowledge and technologies. The article aims to investigate the functional link between international trade and the level of the country’s innovative development and confirm the hypothesis about the significance of this link. The following methodological tools were used in the article: Canonical Correlation Analysis and Multivariate Panel Data Regression Model. Forty-four European and Asian countries are investigated. The period of the investigation is from 2006 to 2021. The array of input variables includes a set of indicators, six of which characterize the innovative development of the studied countries; five indicators represent international trade; and three indicators control and describe the socio-economic development of nations. The revealed correlation-regression dependences generally provide a basis for confirming the hypothesis of a direct relationship between the country’s innovative development level and its positioning in the field of international trade. The obtained results proved the presence of a direct statistically significant relationship between High technology exports, Import and Current account balance; Innovation index and External balance on goods and services. An inverse functional dependence was found between the indicator Patent applications by residents and the Current account balance. In the future, it is necessary to adapt the proposed methodology to develop a functional basis for the analysis of the impact of innovations on the ecosystem of specific enterprises; to consider the national aspects of conducting business, and the state policy implication of supporting the digitization of crucial stages of production.
{"title":"Management of International Trade in the Context of Ensuring Innovative Development","authors":"Lamiya Huseynova, A.S. Huseynov","doi":"10.21272/mmi.2023.1-08","DOIUrl":"https://doi.org/10.21272/mmi.2023.1-08","url":null,"abstract":"The activities of companies in the foreign market that offer their products and services face several unique challenges, domestic and international, global competition, and additional requirements at several levels. Therefore, developing best practices and considering the evolution of trading processes, strategies, regulations, and technological innovations are mandatory for continuity and prosperity in the international market. The article carries out a bibliometric analysis of publications by keywords «international trade» and «innovations» in the system of international commodity-monetary relations in the conditions of innovative processes and prospects of international exchange of scientific and technical knowledge and technologies. The article aims to investigate the functional link between international trade and the level of the country’s innovative development and confirm the hypothesis about the significance of this link. The following methodological tools were used in the article: Canonical Correlation Analysis and Multivariate Panel Data Regression Model. Forty-four European and Asian countries are investigated. The period of the investigation is from 2006 to 2021. The array of input variables includes a set of indicators, six of which characterize the innovative development of the studied countries; five indicators represent international trade; and three indicators control and describe the socio-economic development of nations. The revealed correlation-regression dependences generally provide a basis for confirming the hypothesis of a direct relationship between the country’s innovative development level and its positioning in the field of international trade. The obtained results proved the presence of a direct statistically significant relationship between High technology exports, Import and Current account balance; Innovation index and External balance on goods and services. An inverse functional dependence was found between the indicator Patent applications by residents and the Current account balance. In the future, it is necessary to adapt the proposed methodology to develop a functional basis for the analysis of the impact of innovations on the ecosystem of specific enterprises; to consider the national aspects of conducting business, and the state policy implication of supporting the digitization of crucial stages of production.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67644240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The social features of leadership and its influence on the development of organizations have long been an important and relevant research topic by scientists in effective management. This trend is related to the provision of research on practical tools managers use to achieve high economic results in a managed system. The humanization of processes in the organization and the manager’s focus on employee development contribute to the formation of the organization’s competitiveness and financial stability. The bibliometric analyses helped investigate the bibliographic characteristics of scientific works that reveal the content of the networking process and the practicality of its use in the social phenomenon of leadership. The bibliometric analyses proposed in the article show the quantitative indicators of the document flow in management to establish logical patterns between the broad management concept of «leadership» and the social features of the idea of «network leadership». The proposed study contributes to forming an informational scientific flow in the field of studying the development of various topical areas of leadership to increase organizations’ financial results by targeting the manager to improve the conditions for the social resource in the managed system. Studying the development of network leadership allows you to consider all the positive aspects and correct certain shortcomings in this modern leadership direction. The proposed work highlights and analyses general concepts that connect the Networking category with the phenomenon of Network Leadership in organizations where managers focus on the social component of the managed organizational system – Social capital. The identified general definitions are the basis for effective manager activity. The study is helpful for managers who strive to achieve high results in management activities through the development of each organization member. The development of the professional potential of employees is an indicator of an effective manager and the basis for achieving the organization’s goals.
{"title":"Network Leadership is a Promising Direction in Management Science","authors":"I. Balahurovska","doi":"10.21272/mmi.2023.1-12","DOIUrl":"https://doi.org/10.21272/mmi.2023.1-12","url":null,"abstract":"The social features of leadership and its influence on the development of organizations have long been an important and relevant research topic by scientists in effective management. This trend is related to the provision of research on practical tools managers use to achieve high economic results in a managed system. The humanization of processes in the organization and the manager’s focus on employee development contribute to the formation of the organization’s competitiveness and financial stability. The bibliometric analyses helped investigate the bibliographic characteristics of scientific works that reveal the content of the networking process and the practicality of its use in the social phenomenon of leadership. The bibliometric analyses proposed in the article show the quantitative indicators of the document flow in management to establish logical patterns between the broad management concept of «leadership» and the social features of the idea of «network leadership». The proposed study contributes to forming an informational scientific flow in the field of studying the development of various topical areas of leadership to increase organizations’ financial results by targeting the manager to improve the conditions for the social resource in the managed system. Studying the development of network leadership allows you to consider all the positive aspects and correct certain shortcomings in this modern leadership direction. The proposed work highlights and analyses general concepts that connect the Networking category with the phenomenon of Network Leadership in organizations where managers focus on the social component of the managed organizational system – Social capital. The identified general definitions are the basis for effective manager activity. The study is helpful for managers who strive to achieve high results in management activities through the development of each organization member. The development of the professional potential of employees is an indicator of an effective manager and the basis for achieving the organization’s goals.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67644404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mbarek Rahmoune, Mohamed Alsagaf, A. M. Abdeltawab, Abdullah Azhari, Mahrane Hofaidhllaoui
This paper aims to determine the influence of benevolence and credibility on cooperative negotiation in the B2B markets between manufacturers and distributors using the dyadic methodology. The Principal Component Analysis (PCA) emphasizes the bi-dimensionality of trust, credibility, and benevolence by surveying 253 manufacturers and 53 distributors. Analyzing the perceptions of Producers and Retailers revealed the existence of a “perceptual convergence” between them. Moreover, the results from the dyadic analysis of the representative sample of the study showed a significant and positive impact of credibility on integrative and cooperative negotiation behavior. However, it also revealed an insignificant relation between cause and effect between benevolence and integrative and cooperative negotiation behavior. After using regression, benevolence as a dimension of trust positively impacts the integrative and cooperative negotiation behavior estimates reject. This research created a retailer and manufacturer integrative and cooperative negotiation behavior model for the B2B markets, adding to the greater knowledge of Marketing and Management. The proposed model shall aid manufacturers and retailers in effective integrative business negotiation. Retailers, who are more powerful than producers, benefit more from utilizing negotiation as a tool to exercise a better influence over producers/suppliers and, thus, reach better results. Nevertheless, the findings revealed that Trust impacts positively and directly integrative negotiation. Hence, it suggests building integrative and cooperative negotiations between producers and retailers depending on the degree of trust between them. Finally, the findings can be considered an evident aid for managers to accomplish effective negotiations better. It is worth mentioning that the results of the PCA of producers’ and retailers’ perceptions designate the insignificant relationship between benevolence and integrative negotiation.
{"title":"Influence of Benevolence and Credibility on Conduct of Integrative Negotiation Behaviours","authors":"Mbarek Rahmoune, Mohamed Alsagaf, A. M. Abdeltawab, Abdullah Azhari, Mahrane Hofaidhllaoui","doi":"10.21272/mmi.2023.1-18","DOIUrl":"https://doi.org/10.21272/mmi.2023.1-18","url":null,"abstract":"This paper aims to determine the influence of benevolence and credibility on cooperative negotiation in the B2B markets between manufacturers and distributors using the dyadic methodology. The Principal Component Analysis (PCA) emphasizes the bi-dimensionality of trust, credibility, and benevolence by surveying 253 manufacturers and 53 distributors. Analyzing the perceptions of Producers and Retailers revealed the existence of a “perceptual convergence” between them. Moreover, the results from the dyadic analysis of the representative sample of the study showed a significant and positive impact of credibility on integrative and cooperative negotiation behavior. However, it also revealed an insignificant relation between cause and effect between benevolence and integrative and cooperative negotiation behavior. After using regression, benevolence as a dimension of trust positively impacts the integrative and cooperative negotiation behavior estimates reject. This research created a retailer and manufacturer integrative and cooperative negotiation behavior model for the B2B markets, adding to the greater knowledge of Marketing and Management. The proposed model shall aid manufacturers and retailers in effective integrative business negotiation. Retailers, who are more powerful than producers, benefit more from utilizing negotiation as a tool to exercise a better influence over producers/suppliers and, thus, reach better results. Nevertheless, the findings revealed that Trust impacts positively and directly integrative negotiation. Hence, it suggests building integrative and cooperative negotiations between producers and retailers depending on the degree of trust between them. Finally, the findings can be considered an evident aid for managers to accomplish effective negotiations better. It is worth mentioning that the results of the PCA of producers’ and retailers’ perceptions designate the insignificant relationship between benevolence and integrative negotiation.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67644585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper investigates the impact of local investments in education on the economic growth of different regions in China. It examines both the direct and indirect effects of financial investments in education. It analyzes the role of human capital and intellectual capital as mediators in the relationship between education and economic growth. The study utilizes a panel data model and a model of mediating effects to conduct an empirical analysis using data from China between 2000 and 2018. The findings indicate that local financial investment in education significantly impacts economic growth, although the magnitude of this effect varies across regions. Investing in education directly stimulates economic growth and indirectly promotes it by accumulating human and intellectual capital. Therefore, increasing investment in education and nurturing innovative, high-level talent are crucial steps towards achieving high-quality economic development in China. The literature review reveals that investment in education has been extensively studied concerning economic growth, with scholars emphasizing the role of human capital in the production process and the positive effects of education on worker productivity and income equality. However, educational investment’s impact on economic growth has shown variations in different countries and regions. Some studies suggest that excessive development of higher education may hinder local economic development, while others highlight the positive impact of educational inputs on human capital quality and technological innovation. To examine the causal mechanism explicitly, this paper proposes a causal inference model based on mediating effects, considering both human capital and intellectual capital as mediating variables. The research methodology includes a baseline regression model and a model of mediating products, employing panel data techniques and instrumental variable estimation to address endogeneity issues. The results of the baseline regression analysis support the positive relationship between local financial investment in education and economic growth, controlling for other factors such as capital stock, labour force, urbanization rate, trade dependence, and population growth. Furthermore, the mediating effects model suggests that education investment indirectly influences economic growth by enhancing human capital and promoting technological innovation. These findings contribute to a better understanding of how education affects regional economies in China. In conclusion, this study highlights the significance of education in driving high-quality economic development in China. It emphasizes the importance of increasing investment in education and fostering the development of innovative and highly skilled individuals. The findings provide valuable insights for policymakers and stakeholders seeking to promote sustainable and inclusive economic growth through education reform and targeted investments in hum
{"title":"Examining the Role of Education Spending on China’s Regional Economy from the Standpoints of Human and Intellectual Capital","authors":"Yang Yu, Tingting Yin, Li Ruoxi, Xinxin Wang","doi":"10.21272/mmi.2023.2-12","DOIUrl":"https://doi.org/10.21272/mmi.2023.2-12","url":null,"abstract":"This paper investigates the impact of local investments in education on the economic growth of different regions in China. It examines both the direct and indirect effects of financial investments in education. It analyzes the role of human capital and intellectual capital as mediators in the relationship between education and economic growth. The study utilizes a panel data model and a model of mediating effects to conduct an empirical analysis using data from China between 2000 and 2018. The findings indicate that local financial investment in education significantly impacts economic growth, although the magnitude of this effect varies across regions. Investing in education directly stimulates economic growth and indirectly promotes it by accumulating human and intellectual capital. Therefore, increasing investment in education and nurturing innovative, high-level talent are crucial steps towards achieving high-quality economic development in China. The literature review reveals that investment in education has been extensively studied concerning economic growth, with scholars emphasizing the role of human capital in the production process and the positive effects of education on worker productivity and income equality. However, educational investment’s impact on economic growth has shown variations in different countries and regions. Some studies suggest that excessive development of higher education may hinder local economic development, while others highlight the positive impact of educational inputs on human capital quality and technological innovation. To examine the causal mechanism explicitly, this paper proposes a causal inference model based on mediating effects, considering both human capital and intellectual capital as mediating variables. The research methodology includes a baseline regression model and a model of mediating products, employing panel data techniques and instrumental variable estimation to address endogeneity issues. The results of the baseline regression analysis support the positive relationship between local financial investment in education and economic growth, controlling for other factors such as capital stock, labour force, urbanization rate, trade dependence, and population growth. Furthermore, the mediating effects model suggests that education investment indirectly influences economic growth by enhancing human capital and promoting technological innovation. These findings contribute to a better understanding of how education affects regional economies in China. In conclusion, this study highlights the significance of education in driving high-quality economic development in China. It emphasizes the importance of increasing investment in education and fostering the development of innovative and highly skilled individuals. The findings provide valuable insights for policymakers and stakeholders seeking to promote sustainable and inclusive economic growth through education reform and targeted investments in hum","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67644960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jaroslava Gburova, Beata Gavurova, Radovan Bacik, Maria Tomasova
In this day and age, where we are constantly exposed to advertising messages and information, it is not surprising that advertising also plays a significant role in the political sphere. The impact of advertising on changing voter behaviour in the Slovak Republic is a matter that deserves attention as political campaigns increasingly use advertising techniques and media to achieve their objectives. Advertising in elections is nothing new, but its form and scope have changed significantly with the advent of the digital era. Candidates and political parties are investing heavily in advertising campaigns, which range from traditional media such as television, radio and print to new online platforms and social media. The aim of the paper is to summarize the issue of advertising, as well as to analyse the impact of advertising i on the change in voting behaviour and decision-making of Slovak consumers (voters). The primary information was obtained by actual collection. The sample consisted of 362 respondents. The subjects of the research were consumers living in the region of eastern Slovakia. The obtained primary data were then processed in the statistical program, and Pearson’s chi-squared test and Cramer’s V were used to confirm or reject the established hypotheses. The second hypothesis examined has also been confirmed and shows us that there is a significant relationship between the means of advertising and the gender of respondents. The results of our research can be of benefit to various stakeholders. Political actors and parties will gain valuable information on how to use advertising effectively during campaigns. The media will have a better understanding of the impact of political advertisements and how to improve their services. The public will have a better understanding of the impact of political ads on voter decisions, and the academic community will have new insights to study and research. Overall, these results contribute to the transparency, information and quality of the political process in the Slovak Republic.
{"title":"Analysis of the Impact of Advertising on the Change of Voter Behavior of Consumers (Voters) in The Slovak Republic","authors":"Jaroslava Gburova, Beata Gavurova, Radovan Bacik, Maria Tomasova","doi":"10.21272/mmi.2023.3-12","DOIUrl":"https://doi.org/10.21272/mmi.2023.3-12","url":null,"abstract":"In this day and age, where we are constantly exposed to advertising messages and information, it is not surprising that advertising also plays a significant role in the political sphere. The impact of advertising on changing voter behaviour in the Slovak Republic is a matter that deserves attention as political campaigns increasingly use advertising techniques and media to achieve their objectives. Advertising in elections is nothing new, but its form and scope have changed significantly with the advent of the digital era. Candidates and political parties are investing heavily in advertising campaigns, which range from traditional media such as television, radio and print to new online platforms and social media. The aim of the paper is to summarize the issue of advertising, as well as to analyse the impact of advertising i on the change in voting behaviour and decision-making of Slovak consumers (voters). The primary information was obtained by actual collection. The sample consisted of 362 respondents. The subjects of the research were consumers living in the region of eastern Slovakia. The obtained primary data were then processed in the statistical program, and Pearson’s chi-squared test and Cramer’s V were used to confirm or reject the established hypotheses. The second hypothesis examined has also been confirmed and shows us that there is a significant relationship between the means of advertising and the gender of respondents. The results of our research can be of benefit to various stakeholders. Political actors and parties will gain valuable information on how to use advertising effectively during campaigns. The media will have a better understanding of the impact of political advertisements and how to improve their services. The public will have a better understanding of the impact of political ads on voter decisions, and the academic community will have new insights to study and research. Overall, these results contribute to the transparency, information and quality of the political process in the Slovak Republic.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135800254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The main purpose of this study is to determine how cultural intelligence and interpersonal trust impact innovative work behaviour and intellectual capital development in organizations. Research conducted by various authors shows that managers with higher levels of cultural intelligence have higher levels of interpersonal trust. As a result, they are more flexible in the adoption and creation of new ideas and solutions. Most of them are not afraid to share their knowledge and experience by accepting different opinions and creating an appropriate organizational culture. It enables an opportunity to strengthen all elements of intellectual capital and facilitates the competitiveness of the organization. Cultural intelligence and interpersonal trust create opportunities for innovative behaviour in organizations by developing intellectual capital. The scientific literature presents various studies about cultural intelligence and its impact on organizational performance. Most of the studies focused on the integration of migrants into the organizations’ work. Currently, the working environment is cross-cultural, especially after the COVID-19 pandemic and considering globalization and digitalization issues. Despite the various benefits of working in a multicultural environment, there are some significant challenges organizations face, such as interpersonal trust development and cultural intelligence. The current study focused on local employees at organizations: 93 managers of higher education institutions from Latvia were interviewed. The author used qualitative and quantitative research methods for data collection and analysis. Semistructured interviews were used for data collection. The research tool was developed on the basis of scientific literature using different statements about interpersonal trust, work engagement and level of cultural intelligence. One of the significant results found during research is that managers with international experience (working or studying abroad) are more critical of working in international teams and building interpersonal trust within cross-cultural teams. This fact could be the research object in future research. The research results can be used for future research exploring factors influencing cultural intelligence development in cross-cultural organizations and its role in innovation development and intellectual capital management.
{"title":"Cultural Intelligence and Interpersonal Trust as Drivers for Innovative Work and Intellectual Capital Development at Organizations","authors":"Oksana Lentjushenkova","doi":"10.21272/mmi.2023.3-14","DOIUrl":"https://doi.org/10.21272/mmi.2023.3-14","url":null,"abstract":"The main purpose of this study is to determine how cultural intelligence and interpersonal trust impact innovative work behaviour and intellectual capital development in organizations. Research conducted by various authors shows that managers with higher levels of cultural intelligence have higher levels of interpersonal trust. As a result, they are more flexible in the adoption and creation of new ideas and solutions. Most of them are not afraid to share their knowledge and experience by accepting different opinions and creating an appropriate organizational culture. It enables an opportunity to strengthen all elements of intellectual capital and facilitates the competitiveness of the organization. Cultural intelligence and interpersonal trust create opportunities for innovative behaviour in organizations by developing intellectual capital. The scientific literature presents various studies about cultural intelligence and its impact on organizational performance. Most of the studies focused on the integration of migrants into the organizations’ work. Currently, the working environment is cross-cultural, especially after the COVID-19 pandemic and considering globalization and digitalization issues. Despite the various benefits of working in a multicultural environment, there are some significant challenges organizations face, such as interpersonal trust development and cultural intelligence. The current study focused on local employees at organizations: 93 managers of higher education institutions from Latvia were interviewed. The author used qualitative and quantitative research methods for data collection and analysis. Semistructured interviews were used for data collection. The research tool was developed on the basis of scientific literature using different statements about interpersonal trust, work engagement and level of cultural intelligence. One of the significant results found during research is that managers with international experience (working or studying abroad) are more critical of working in international teams and building interpersonal trust within cross-cultural teams. This fact could be the research object in future research. The research results can be used for future research exploring factors influencing cultural intelligence development in cross-cultural organizations and its role in innovation development and intellectual capital management.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135840772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
S. Heidari, M. Zarei, Alireza Daneshfar, Saeid Dokhanian
This study examined the impact of social media marketing on online purchase intention, with brand attachment, brand trust, and brand equity acting as mediating factors. The problem addressed in this research is the lack of understanding regarding the reasons for low adoption of online shopping in Iran despite the increasing popularity of the internet, and the originality lies in exploring the factors and proposing and testing a conceptual model that influence Iranian customers’ decision to buy online. To conduct an empirical case study, we selected Digikala, the largest online two-sided marketplace platform in Iran. To gather data from a representative sample of Digikala customers, a simple random sampling method was utilized. An online survey questionnaire was administered to 363 participants, ensuring a diverse range of respondents were included in the study. A partial least squares method was used to analyze the data using the structural equation modelling (SEM) method by SmartPLS software. The results of the research study demonstrated that social media marketing creates positive changes in brand equity, customer attachment to the brand, brand trust, and online purchase intent over time. Online purchase intention, brand trust, and customer brand attachment were positively influenced by brand equity. The level of customer brand attachment affected brand trust and online purchase intent in a positive way. An increase in brand trust led to a significant increase in online purchase intentions. An online purchase intention, customer brand attachment, and brand trust of a brand were influenced positively by brand equity during social media marketing. Social media marketing impacted online purchase intentions positively and significantly through customer brand attachment. Social media marketing improved online purchase intentions when brand trust is positive and significant. Several factors contributed to the effect of social media marketing on online purchase intentions, including brand trust. This leads us to conclude that social media marketing enhances online purchase intent through the creation of brand attachments, brand trust, and brand equity among customers.
{"title":"Increasing Sales Through Social Media Marketing: The Role of Customer Brand Attachment, Brand Trust, and Brand Equity","authors":"S. Heidari, M. Zarei, Alireza Daneshfar, Saeid Dokhanian","doi":"10.21272/mmi.2023.1-19","DOIUrl":"https://doi.org/10.21272/mmi.2023.1-19","url":null,"abstract":"This study examined the impact of social media marketing on online purchase intention, with brand attachment, brand trust, and brand equity acting as mediating factors. The problem addressed in this research is the lack of understanding regarding the reasons for low adoption of online shopping in Iran despite the increasing popularity of the internet, and the originality lies in exploring the factors and proposing and testing a conceptual model that influence Iranian customers’ decision to buy online. To conduct an empirical case study, we selected Digikala, the largest online two-sided marketplace platform in Iran. To gather data from a representative sample of Digikala customers, a simple random sampling method was utilized. An online survey questionnaire was administered to 363 participants, ensuring a diverse range of respondents were included in the study. A partial least squares method was used to analyze the data using the structural equation modelling (SEM) method by SmartPLS software. The results of the research study demonstrated that social media marketing creates positive changes in brand equity, customer attachment to the brand, brand trust, and online purchase intent over time. Online purchase intention, brand trust, and customer brand attachment were positively influenced by brand equity. The level of customer brand attachment affected brand trust and online purchase intent in a positive way. An increase in brand trust led to a significant increase in online purchase intentions. An online purchase intention, customer brand attachment, and brand trust of a brand were influenced positively by brand equity during social media marketing. Social media marketing impacted online purchase intentions positively and significantly through customer brand attachment. Social media marketing improved online purchase intentions when brand trust is positive and significant. Several factors contributed to the effect of social media marketing on online purchase intentions, including brand trust. This leads us to conclude that social media marketing enhances online purchase intent through the creation of brand attachments, brand trust, and brand equity among customers.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67644122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：