Although companies in Slovakia achieve value in the use of design at the level of the European Union average, the lack of knowledge and information about the possibilities and potential benefits of design hinders the effective use of design as a key factor in successful innovation. Good design does not just happen by chance. It is usually the result of a well-managed process. Design management is becoming necessary because it allows the company to reflect the market's needs better and adapt to customers. When design management is part of a company's management processes, the design would significantly impact the company's economic performance and help ensure a competitive advantage in the market. Lack of design management skills is a major obstacle to the wider deployment and integration of design into companies. The paper aims to verify the impact of the achieved level of design management skills on the use of design in product innovation. Through a survey of Slovak companies in selected industries, the authors identified the attitude of companies to the use of design in product innovation. The authors used statistical methods to analyse the level of skills achieved in individual areas of design management. They identified the impact of the level of skills on the design use rate in innovation. This study includes factor and regression analysis methods. The design management skills assessment survey confirms the relationship and correlation between the level of design management skills and the intensity of the use of design in product innovation. The ability to engage others has emerged as the weakest in the design management skills assessment survey. Involving customers and suppliers and creating interdisciplinary teams could bring the company effective use of design in product innovation and thus achieve a significant and sustainable competitive advantage. According to the confirmed results, companies' training to gain the necessary skills in individual areas of design management should increase the level of mastery of these skills and consequently support the use of design in product innovations.
{"title":"Application of Design Management Skills to Support the Use of Design in Product Innovation","authors":"Renáta Ševčíková, Ľubica Knošková","doi":"10.21272/mmi.2022.2-06","DOIUrl":"https://doi.org/10.21272/mmi.2022.2-06","url":null,"abstract":"Although companies in Slovakia achieve value in the use of design at the level of the European Union average, the lack of knowledge and information about the possibilities and potential benefits of design hinders the effective use of design as a key factor in successful innovation. Good design does not just happen by chance. It is usually the result of a well-managed process. Design management is becoming necessary because it allows the company to reflect the market's needs better and adapt to customers. When design management is part of a company's management processes, the design would significantly impact the company's economic performance and help ensure a competitive advantage in the market. Lack of design management skills is a major obstacle to the wider deployment and integration of design into companies. The paper aims to verify the impact of the achieved level of design management skills on the use of design in product innovation. Through a survey of Slovak companies in selected industries, the authors identified the attitude of companies to the use of design in product innovation. The authors used statistical methods to analyse the level of skills achieved in individual areas of design management. They identified the impact of the level of skills on the design use rate in innovation. This study includes factor and regression analysis methods. The design management skills assessment survey confirms the relationship and correlation between the level of design management skills and the intensity of the use of design in product innovation. The ability to engage others has emerged as the weakest in the design management skills assessment survey. Involving customers and suppliers and creating interdisciplinary teams could bring the company effective use of design in product innovation and thus achieve a significant and sustainable competitive advantage. According to the confirmed results, companies' training to gain the necessary skills in individual areas of design management should increase the level of mastery of these skills and consequently support the use of design in product innovations.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67643367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In many destinations, crises such as hurricanes, floods, wildfires, earthquakes, terrorist attacks, and outbreaks negatively impact the tourism industry. Such crises stress out both management levels and employees, declining productivity. In an environment where the crisis is intense, tourism enterprises need to take the necessary precautions to continue their activities and ensure sustainability. This study focuses on the implications of organisational resilience on employees, which refers to the ability to continue its activities in the face of crises. This study, handled in the context of Social Exchange Theory, has two purposes. The first purpose of the study is to determine the effect of organisational resilience on organisational support and work engagement. The second purpose of this study is to determine the mediating role of organisational support in the relationship between organisational resilience and work engagement. The study is cross-sectional and employs a quantitative method. The study used convenience sampling because it was conducted during the COVID-19 pandemic and the relevant restrictions dictated certain precautions. Another reason behind convenience sampling is the limited cost and timeline for the study. Data were collected with questionnaires from 506 employees working at four and five-star hotels. The suitability of the measurement model was tested with confirmatory factor analysis. The mediation analysis was carried out with process macro, based on the bootstrap method. Consequent to the analyses conducted in line with the purposes of this study, organisational resilience was found to positively impact perceived organisational support and work engagement. Furthermore, perceived organisational support has a full mediation role in the relationship between organisational resilience and work engagement. The findings of this study theoretically provide a framework regarding how organisational resilience improves employees' attitudes towards their jobs. In addition, the results obtained in the study help efficiently manage crises and unexpected events and develop the right policies for employees.
{"title":"Innovations in Management of Hotel Employees: the Relationship Between Organizational Resilience and Work Engagement","authors":"Engin Unguren, Yaşar Yiğit Kaçmaz","doi":"10.21272/mmi.2022.2-13","DOIUrl":"https://doi.org/10.21272/mmi.2022.2-13","url":null,"abstract":"In many destinations, crises such as hurricanes, floods, wildfires, earthquakes, terrorist attacks, and outbreaks negatively impact the tourism industry. Such crises stress out both management levels and employees, declining productivity. In an environment where the crisis is intense, tourism enterprises need to take the necessary precautions to continue their activities and ensure sustainability. This study focuses on the implications of organisational resilience on employees, which refers to the ability to continue its activities in the face of crises. This study, handled in the context of Social Exchange Theory, has two purposes. The first purpose of the study is to determine the effect of organisational resilience on organisational support and work engagement. The second purpose of this study is to determine the mediating role of organisational support in the relationship between organisational resilience and work engagement. The study is cross-sectional and employs a quantitative method. The study used convenience sampling because it was conducted during the COVID-19 pandemic and the relevant restrictions dictated certain precautions. Another reason behind convenience sampling is the limited cost and timeline for the study. Data were collected with questionnaires from 506 employees working at four and five-star hotels. The suitability of the measurement model was tested with confirmatory factor analysis. The mediation analysis was carried out with process macro, based on the bootstrap method. Consequent to the analyses conducted in line with the purposes of this study, organisational resilience was found to positively impact perceived organisational support and work engagement. Furthermore, perceived organisational support has a full mediation role in the relationship between organisational resilience and work engagement. The findings of this study theoretically provide a framework regarding how organisational resilience improves employees' attitudes towards their jobs. In addition, the results obtained in the study help efficiently manage crises and unexpected events and develop the right policies for employees.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67643448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
It is becoming a topic of increasing significance on a global scale to encourage students in educational institutions of higher learning to behave in an entrepreneurial manner. It is especially true in the countries that make up the Middle East/North Africa (MENA) region, where there is a greater pressing need to cultivate and develop college students into business owners who can financially support themselves through their own businesses. Since only several studies considered the impact of education on aspiring business owners in fast-developing countries like Saudi Arabia, this study helps fill a gap in the existing body of academic research. The primary objective of this research is to evaluate the impact that participation in educational programs about entrepreneurship has on the possibility that college students will be engaged in entrepreneurial activities in the future. It is significant to give education’s central role in cultivating and encouraging entrepreneurship. This investigation utilized the theory of planned behaviour as its primary framework. A convenience sample was used to collect responses to a questionnaire that was administered online. The recruitment process resulted in the participation of a total of 250 individuals who had previously attended institutions in Saudi Arabia and engaged in entrepreneurship education. The findings indicated that an individual’s attitude toward entrepreneurship and their assessment of their level of behavioural control (perceived entrepreneurship abilities) significantly impact an individual’s intention to participate in entrepreneurial activity. On the other hand, subjective norms do not significantly impact the intention to engage in entrepreneurial activity. The most noteworthy finding is that the extent to which students aspire to launch their own businesses is significantly influenced by entrepreneurship education. An explanation of the study’s limitations and some suggestions for more research were presented and discussed further. The study is limited to participation in entrepreneurship education. However, additional research investigating both the quality and quantity of education is also advised.
{"title":"Knowledge management to foster the entrepreneurship activity: case for Saudi Arabia","authors":"Sharefa Ali, Samaher Hasan, Ghada Talat Alhothali","doi":"10.21272/mmi.2022.3-04","DOIUrl":"https://doi.org/10.21272/mmi.2022.3-04","url":null,"abstract":"It is becoming a topic of increasing significance on a global scale to encourage students in educational institutions of higher learning to behave in an entrepreneurial manner. It is especially true in the countries that make up the Middle East/North Africa (MENA) region, where there is a greater pressing need to cultivate and develop college students into business owners who can financially support themselves through their own businesses. Since only several studies considered the impact of education on aspiring business owners in fast-developing countries like Saudi Arabia, this study helps fill a gap in the existing body of academic research. The primary objective of this research is to evaluate the impact that participation in educational programs about entrepreneurship has on the possibility that college students will be engaged in entrepreneurial activities in the future. It is significant to give education’s central role in cultivating and encouraging entrepreneurship. This investigation utilized the theory of planned behaviour as its primary framework. A convenience sample was used to collect responses to a questionnaire that was administered online. The recruitment process resulted in the participation of a total of 250 individuals who had previously attended institutions in Saudi Arabia and engaged in entrepreneurship education. The findings indicated that an individual’s attitude toward entrepreneurship and their assessment of their level of behavioural control (perceived entrepreneurship abilities) significantly impact an individual’s intention to participate in entrepreneurial activity. On the other hand, subjective norms do not significantly impact the intention to engage in entrepreneurial activity. The most noteworthy finding is that the extent to which students aspire to launch their own businesses is significantly influenced by entrepreneurship education. An explanation of the study’s limitations and some suggestions for more research were presented and discussed further. The study is limited to participation in entrepreneurship education. However, additional research investigating both the quality and quantity of education is also advised.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67643741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The growing air, water, and plastic pollution, wastage of food, deforestation, and chemical manufactured products have given rise to the concept of green marketing. Nowadays, consumers are more aware of their environment and health, and they look for eco-friendly products that are free of toxic materials. Many brands have looked into these issues. Keeping in mind the consumer’s desire, they have started manufacturing eco-friendly, free of toxic and recyclable products. This study aims to determine the antecedents that will affect the purchase decisions of Generations Y and Z consumers purchasing green products from the beauty and personal care industry, which can finally lead them to become brand loyal. An explanatory research design was carried out to develop an empirical result for the study. A self-administered questionnaire was elaborated. The responses were measured through a 5-point Likert scale. The questionnaires were distributed through online mode to the respondents. The sample for the study was selected through self-selection sampling. A total of 250 responses were analyzed. The data was analyzed through structural equation modeling with the help of the statistical tool Smart-PLS version 3.3.9. The study’s findings showed that green marketing mix, brand knowledge, and culture positively affect green purchase intention and finally lead to brand loyalty. The results also depicted that the reference group moderates between green purchase intention and brand loyalty. The overall understanding of green marketing and its impacts on the consumer’s purchase decisions, which leads to brand loyalty, would help the brands establish different marketing strategies for attracting and engaging the consumer with higher consumer retention. It would help the brands to create brand image, consumer satisfaction, and trust among the consumer towards the brand.
日益严重的空气、水和塑料污染、食物浪费、森林砍伐和化学制造产品引发了绿色营销的概念。如今，消费者对环境和健康的意识越来越强，他们寻找不含有毒物质的环保产品。许多品牌都在研究这些问题。考虑到消费者的需求，他们开始生产环保、无毒、可回收的产品。本研究旨在确定影响Y世代和Z世代消费者购买美容和个人护理行业绿色产品决策的前因，并最终导致他们成为品牌忠诚者。本研究采用解释性研究设计，为本研究提供实证结果。编写了一份自行填写的调查表。这些反应是通过李克特5分量表来测量的。问卷通过网络方式发放给受访者。本研究的样本采用自选抽样的方式选取。总共分析了250份回复。使用统计工具Smart-PLS version 3.3.9，通过结构方程建模对数据进行分析。研究发现，绿色营销组合、品牌知识和文化正向影响绿色购买意愿，最终导致品牌忠诚。研究结果还显示，参照组在绿色购买意愿与品牌忠诚度之间具有调节作用。全面了解绿色营销及其对消费者购买决策的影响，从而产生品牌忠诚度，将有助于品牌制定不同的营销策略，以吸引和吸引消费者，提高消费者留存率。这将有助于品牌塑造品牌形象，消费者满意度和消费者对品牌的信任。
{"title":"Constituents Affecting Brand Loyalty of Sustainable Beauty and Personal Care Products","authors":"Deboshree Barman Seal, Sudin Bag","doi":"10.21272/mmi.2022.3-06","DOIUrl":"https://doi.org/10.21272/mmi.2022.3-06","url":null,"abstract":"The growing air, water, and plastic pollution, wastage of food, deforestation, and chemical manufactured products have given rise to the concept of green marketing. Nowadays, consumers are more aware of their environment and health, and they look for eco-friendly products that are free of toxic materials. Many brands have looked into these issues. Keeping in mind the consumer’s desire, they have started manufacturing eco-friendly, free of toxic and recyclable products. This study aims to determine the antecedents that will affect the purchase decisions of Generations Y and Z consumers purchasing green products from the beauty and personal care industry, which can finally lead them to become brand loyal. An explanatory research design was carried out to develop an empirical result for the study. A self-administered questionnaire was elaborated. The responses were measured through a 5-point Likert scale. The questionnaires were distributed through online mode to the respondents. The sample for the study was selected through self-selection sampling. A total of 250 responses were analyzed. The data was analyzed through structural equation modeling with the help of the statistical tool Smart-PLS version 3.3.9. The study’s findings showed that green marketing mix, brand knowledge, and culture positively affect green purchase intention and finally lead to brand loyalty. The results also depicted that the reference group moderates between green purchase intention and brand loyalty. The overall understanding of green marketing and its impacts on the consumer’s purchase decisions, which leads to brand loyalty, would help the brands establish different marketing strategies for attracting and engaging the consumer with higher consumer retention. It would help the brands to create brand image, consumer satisfaction, and trust among the consumer towards the brand.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67643827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study aims to explore the effect of marketing 5.0 on marketing performance. Marketing 5.0 was conceptualized using three dimensions: predictive marketing, contextual marketing, and augmented reality marketing. This study uses a questionnaire to collect data from a sample of employees working in marketing departments in 25 furniture stores. Eight employees were selected based on their managers’ recommendations regarding employee knowledge of digital marketing. The total number of the sample is 200 participants. Data were collected using a questionnaire designed as a five-point Likert scale. A total of 190 questionnaires were returned valid for data analysis. The results revealed that both contextual and augmented marketing significantly affect marketing performance. In contrast, predictive marketing exerts no significant effect on marketing performance. The above results concluded that enhancing marketing performance requires advanced human-oriented technologies. These technologies transform customers from traditional marketing environments into real-world environments by collecting and analyzing real-time customer data during the shopping process at sale points to affect customer behavioral intention and purchasing decisions. Theoretically, this study enriches the literature on marketing 5.0 by investigating the effects of three related kinds of marketing (predictive marketing, contextual marketing, and augmented marketing) on marketing performance. It provides researchers with a theory based upon which they could develop new models to examine the effects of marketing 5.0 on marketing outcomes. Empirically, the study shows that augmented marketing in the marketing 5.0 era is the most significant. It could be used to enhance the customer shopping ex
{"title":"Marketing 5.0: An Empirical Investigation of Its Perceived Effect on Marketing Performance","authors":"T. Alanazi","doi":"10.21272/mmi.2022.4-06","DOIUrl":"https://doi.org/10.21272/mmi.2022.4-06","url":null,"abstract":"The study aims to explore the effect of marketing 5.0 on marketing performance. Marketing 5.0 was conceptualized using three dimensions: predictive marketing, contextual marketing, and augmented reality marketing. This study uses a questionnaire to collect data from a sample of employees working in marketing departments in 25 furniture stores. Eight employees were selected based on their managers’ recommendations regarding employee knowledge of digital marketing. The total number of the sample is 200 participants. Data were collected using a questionnaire designed as a five-point Likert scale. A total of 190 questionnaires were returned valid for data analysis. The results revealed that both contextual and augmented marketing significantly affect marketing performance. In contrast, predictive marketing exerts no significant effect on marketing performance. The above results concluded that enhancing marketing performance requires advanced human-oriented technologies. These technologies transform customers from traditional marketing environments into real-world environments by collecting and analyzing real-time customer data during the shopping process at sale points to affect customer behavioral intention and purchasing decisions. Theoretically, this study enriches the literature on marketing 5.0 by investigating the effects of three related kinds of marketing (predictive marketing, contextual marketing, and augmented marketing) on marketing performance. It provides researchers with a theory based upon which they could develop new models to examine the effects of marketing 5.0 on marketing outcomes. Empirically, the study shows that augmented marketing in the marketing 5.0 era is the most significant. It could be used to enhance the customer shopping ex","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67644093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
During the pandemic, the tourism and hospitality sector was one of the worst-hit sectors in Seychelles. Due to the uncertainties in the 'new normal' environment, businesses had to devise strategies and tactics to survive and emerge from the turmoil. This event or the new normal was unexpected, and there is a lack of studies on this phenomenon in Seychelles. This qualitative study aimed to ascertain the impact of the pandemic and, subsequently, the tactics and strategies to survive and sustain the growth of SMEs in Seychelles. This research was a qualitative study in which semi-structured open-ended interviews were conducted. The objective was to collect in-depth data from the target population who were owners or operators of SMEs engaged in the tourism sector in Seychelles. Judgemental sampling was utilized. The researcher's professional judgment was used to select the participants who could enable the researcher to address the research questions. A total of six business owners were interviewed. The thematic analysis identified the themes that emerged from collected through interviews and transcribed data. The key impact of the pandemic uncovered in this study encompass increased uncertainty, a drop in sales leading to cash flow shortage, changes in customers, and an increase in operating costs. The main strategies to deal with the effect of the pandemic include cost-cutting, managing cash on hand, CSR involvement, flexible pricing, and implementing intensive growth strategies. The results are expected to provide policymakers in Seychelles with additional information that could be useful in forming policies that would help ease the struggles that businesses are encountering. The study also suggested that SMEs be more innovative and search for new opportunities to sustain and grow. To the researcher's knowledge, this is among the first studies exploring the impact of the COVID-19 on SMEs in the tourism sector in Seychelles.
{"title":"Innovative Activity in SMEs: Critical Success Factors to Achieve Sustainable Business Growth","authors":"Hillary Louise Pillay, J. Singh, B. Fah","doi":"10.21272/mmi.2022.2-03","DOIUrl":"https://doi.org/10.21272/mmi.2022.2-03","url":null,"abstract":"During the pandemic, the tourism and hospitality sector was one of the worst-hit sectors in Seychelles. Due to the uncertainties in the 'new normal' environment, businesses had to devise strategies and tactics to survive and emerge from the turmoil. This event or the new normal was unexpected, and there is a lack of studies on this phenomenon in Seychelles. This qualitative study aimed to ascertain the impact of the pandemic and, subsequently, the tactics and strategies to survive and sustain the growth of SMEs in Seychelles. This research was a qualitative study in which semi-structured open-ended interviews were conducted. The objective was to collect in-depth data from the target population who were owners or operators of SMEs engaged in the tourism sector in Seychelles. Judgemental sampling was utilized. The researcher's professional judgment was used to select the participants who could enable the researcher to address the research questions. A total of six business owners were interviewed. The thematic analysis identified the themes that emerged from collected through interviews and transcribed data. The key impact of the pandemic uncovered in this study encompass increased uncertainty, a drop in sales leading to cash flow shortage, changes in customers, and an increase in operating costs. The main strategies to deal with the effect of the pandemic include cost-cutting, managing cash on hand, CSR involvement, flexible pricing, and implementing intensive growth strategies. The results are expected to provide policymakers in Seychelles with additional information that could be useful in forming policies that would help ease the struggles that businesses are encountering. The study also suggested that SMEs be more innovative and search for new opportunities to sustain and grow. To the researcher's knowledge, this is among the first studies exploring the impact of the COVID-19 on SMEs in the tourism sector in Seychelles.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67642670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Anastasiia Samoilikova, O. Zhylinska, Zsolt Pál, Dániel Kuttor
Today «business-education-science» coopetition is an innovative approach to achieving sustainable development goals on different levels of economy and in various spheres of human life. In particular, there is great potential in the context of the fourth, eighth, and ninth sustainable development goals. That is why the article aims to analyze key trends and empirically prove and formalize the impact of «business-education-science» coopetition on sustainable development. The key directions of multidisciplinary study on «business-education-science» coopetition for sustainable development are determined by bibliometric analysis of 6035 documents for 38 years using the Scopus database tools and VOSviewer software. The obtained results allowed to form 7 clusters of multidisciplinary studies on this issue. A comparative analysis of Ukraine and the top 10 countries' levels of sustainable development, innovation development, and business-education competition were conducted. Besides a dynamic analysis of sustainable and innovation development in Ukraine, a dynamic analysis of business and education coopetition in Ukraine, Finland, Denmark, and Sweden was made for 2012-2021. The sample from the top 10 countries in the Sustainable Development Rating in 2021 (Finland, Denmark, Sweden, Norway, Austria, Germany, France, Switzerland, Ireland, and Estonia) are formed for 10 past years (2012-2021) to investigate the relationship between the level of «business – education – science» coopetition and the level of sustainable development, in particular the scores of University-Industry Collaboration Indicator and Sustainable Development Index. The Shapiro-Wilk test for normal data and Pearson / Spearman correlation analysis was used at the first stage of empirical confirmation of the hypothesis about the impact of «business – education – science» coopetition on sustainable development. In the second stage, the regression model of system dynamic panel-data estimation (The Arellano–Bover / Blundell–Bond model) is built to formalize and determine this impact. Then Arellano-Bond test for zero autocorrelation in first-differenced errors is made to show that there is no present evidence that the model is misspecified. It is proved that if the level of «business – education – science» coopetition (on the example of the score of the University-Industry Collaboration Indicator) increases by 1%, the level of sustainable development (in particular, the score of the Sustainable Development Index) will increase on 0,04% too. The obtained results could be useful for business, education, science institutions, and governance for further research and strengthening sustainable and innovation development levels.
{"title":"«Business-Education-Science» Coopetition and Innovation Transfer for Sustainable Developmen","authors":"Anastasiia Samoilikova, O. Zhylinska, Zsolt Pál, Dániel Kuttor","doi":"10.21272/mmi.2022.2-20","DOIUrl":"https://doi.org/10.21272/mmi.2022.2-20","url":null,"abstract":"Today «business-education-science» coopetition is an innovative approach to achieving sustainable development goals on different levels of economy and in various spheres of human life. In particular, there is great potential in the context of the fourth, eighth, and ninth sustainable development goals. That is why the article aims to analyze key trends and empirically prove and formalize the impact of «business-education-science» coopetition on sustainable development. The key directions of multidisciplinary study on «business-education-science» coopetition for sustainable development are determined by bibliometric analysis of 6035 documents for 38 years using the Scopus database tools and VOSviewer software. The obtained results allowed to form 7 clusters of multidisciplinary studies on this issue. A comparative analysis of Ukraine and the top 10 countries' levels of sustainable development, innovation development, and business-education competition were conducted. Besides a dynamic analysis of sustainable and innovation development in Ukraine, a dynamic analysis of business and education coopetition in Ukraine, Finland, Denmark, and Sweden was made for 2012-2021. The sample from the top 10 countries in the Sustainable Development Rating in 2021 (Finland, Denmark, Sweden, Norway, Austria, Germany, France, Switzerland, Ireland, and Estonia) are formed for 10 past years (2012-2021) to investigate the relationship between the level of «business – education – science» coopetition and the level of sustainable development, in particular the scores of University-Industry Collaboration Indicator and Sustainable Development Index. The Shapiro-Wilk test for normal data and Pearson / Spearman correlation analysis was used at the first stage of empirical confirmation of the hypothesis about the impact of «business – education – science» coopetition on sustainable development. In the second stage, the regression model of system dynamic panel-data estimation (The Arellano–Bover / Blundell–Bond model) is built to formalize and determine this impact. Then Arellano-Bond test for zero autocorrelation in first-differenced errors is made to show that there is no present evidence that the model is misspecified. It is proved that if the level of «business – education – science» coopetition (on the example of the score of the University-Industry Collaboration Indicator) increases by 1%, the level of sustainable development (in particular, the score of the Sustainable Development Index) will increase on 0,04% too. The obtained results could be useful for business, education, science institutions, and governance for further research and strengthening sustainable and innovation development levels.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67643211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Zohrab Ibrahimov, Sakina Hajiyeva, Vuqar Nazarov, A. Mazanov, Jalil Baghirov
At the present stage of global development there is a transition from understanding the financial statements of enterprises not only as a source of quantitative indicators of the company's development but also as a reputable tool for its reliability and readiness for transparent relations with counterparties. Investment decision-making has always been characterized by balancing profitability and reliability of capital investment. Accordingly, this requires increasing emphasis on the quality and complexity of companies' financial reporting, allowing you to maximize the amount of information provided to potential investors. The article aims to test the hypothesis about the impact of qualitative characteristics of financial reporting on the attractiveness of companies to investors. The study analyzes the evolution of financial reporting, the causes and consequences of innovative approaches to its preparation, and the dissemination of national and international standards. The second stage of the analysis involves modeling the impact of financial reporting and investment attractiveness of enterprises at the national level through economic and mathematical modeling (the specificity of the model is determined by testing the quantitative input data). According to the results of the study of financial reporting quality indicators, the general parameter is the strength of auditing and reporting standards, which the World Economic Forum assesses based on a survey of business leaders. Indicators of the country's investment attractiveness calculated by the World Bank's global statistical base were chosen as dependent variables. Calculations are performed on panel data for a sample of more than 20 countries (Azerbaijan, Belgium, Bulgaria, Canada, China, Czech Republic, Germany, Spain, Estonia, Georgia, Ghana, Greece, Hungary, India, Israel, Italy, Japan, Kazakhstan, Lithuania, Morocco, Mexico, Mongolia, New Zealand, Romania, Turkey, United States) over ten years. The obtained results of calculations are the basis for finding ways to improve further the quality of financial and nonfinancial disclosure of companies to increase their competitiveness in the investment market.
{"title":"Quality and Innovations in the Financial Reporting as a Way to Increase Attractiveness for Institutional Investors","authors":"Zohrab Ibrahimov, Sakina Hajiyeva, Vuqar Nazarov, A. Mazanov, Jalil Baghirov","doi":"10.21272/mmi.2022.2-22","DOIUrl":"https://doi.org/10.21272/mmi.2022.2-22","url":null,"abstract":"At the present stage of global development there is a transition from understanding the financial statements of enterprises not only as a source of quantitative indicators of the company's development but also as a reputable tool for its reliability and readiness for transparent relations with counterparties. Investment decision-making has always been characterized by balancing profitability and reliability of capital investment. Accordingly, this requires increasing emphasis on the quality and complexity of companies' financial reporting, allowing you to maximize the amount of information provided to potential investors. The article aims to test the hypothesis about the impact of qualitative characteristics of financial reporting on the attractiveness of companies to investors. The study analyzes the evolution of financial reporting, the causes and consequences of innovative approaches to its preparation, and the dissemination of national and international standards. The second stage of the analysis involves modeling the impact of financial reporting and investment attractiveness of enterprises at the national level through economic and mathematical modeling (the specificity of the model is determined by testing the quantitative input data). According to the results of the study of financial reporting quality indicators, the general parameter is the strength of auditing and reporting standards, which the World Economic Forum assesses based on a survey of business leaders. Indicators of the country's investment attractiveness calculated by the World Bank's global statistical base were chosen as dependent variables. Calculations are performed on panel data for a sample of more than 20 countries (Azerbaijan, Belgium, Bulgaria, Canada, China, Czech Republic, Germany, Spain, Estonia, Georgia, Ghana, Greece, Hungary, India, Israel, Italy, Japan, Kazakhstan, Lithuania, Morocco, Mexico, Mongolia, New Zealand, Romania, Turkey, United States) over ten years. The obtained results of calculations are the basis for finding ways to improve further the quality of financial and nonfinancial disclosure of companies to increase their competitiveness in the investment market.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67643283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article summarizes the arguments and counter-arguments in the scientific discussion on identifying the essential characteristics of human capital and key quantitative indicators of its evaluation. The article determined the evolutionary patterns of changing approaches to interpreting the essence of human capital. The study's main purpose is to form an integrated indicator of human capital assessment and identify the most relevant innovative drivers and inhibitors of its development. Systematization of literature sources and approaches to solving the human capital evaluation problem has shown a significant variation in both national approaches to solving the problem and their supranational counterparts. Given the lack of a unified approach to evaluating human capital, the article proposes an author's approach to solving the problem using the Fishburne formula and additive convolution. The relevance of the selection of normalized partial indicators to the integrated indicator is confirmed based on the Cronbach's alpha test. The composite human capital evaluation indicator includes several social, economic, and institutional indicators. Given the transformation of all components of the business environment and the national economy due to the formation of Industry 4.0, it is necessary to determine the most relevant innovative factors of human capital development. A sample of potential drivers and inhibitors of impact on the composite indicator of human capital evaluation, which have an innovative nature, is formed to achieve this goal. The panel data regression model was built. All calculations were performed using Stata 12/SE software product. Modeling results showed that most determinants of innovation development do not have a statistically significant impact on Human Capital Index and vice versa. Human Capital Index is positively influenced by information and communication technology exports but negatively influenced by the imports of computers, communications and services, and high-tech exports. At the same time, the growth of the Human Capital Index has a negative impact on the growth of the share of exports of computers, communications, and services in the structure of commercial imports and high-tech exports. The study results could be useful to scientists, public authorities, local governments, businesses, and entrepreneurs.
{"title":"Methodological Approach to Identification of Innovative Determinants of Human Capital Management","authors":"Qenimet Safarov, Sabina Sadiqova, Milyanat Urazayeva","doi":"10.21272/mmi.2022.2-23","DOIUrl":"https://doi.org/10.21272/mmi.2022.2-23","url":null,"abstract":"This article summarizes the arguments and counter-arguments in the scientific discussion on identifying the essential characteristics of human capital and key quantitative indicators of its evaluation. The article determined the evolutionary patterns of changing approaches to interpreting the essence of human capital. The study's main purpose is to form an integrated indicator of human capital assessment and identify the most relevant innovative drivers and inhibitors of its development. Systematization of literature sources and approaches to solving the human capital evaluation problem has shown a significant variation in both national approaches to solving the problem and their supranational counterparts. Given the lack of a unified approach to evaluating human capital, the article proposes an author's approach to solving the problem using the Fishburne formula and additive convolution. The relevance of the selection of normalized partial indicators to the integrated indicator is confirmed based on the Cronbach's alpha test. The composite human capital evaluation indicator includes several social, economic, and institutional indicators. Given the transformation of all components of the business environment and the national economy due to the formation of Industry 4.0, it is necessary to determine the most relevant innovative factors of human capital development. A sample of potential drivers and inhibitors of impact on the composite indicator of human capital evaluation, which have an innovative nature, is formed to achieve this goal. The panel data regression model was built. All calculations were performed using Stata 12/SE software product. Modeling results showed that most determinants of innovation development do not have a statistically significant impact on Human Capital Index and vice versa. Human Capital Index is positively influenced by information and communication technology exports but negatively influenced by the imports of computers, communications and services, and high-tech exports. At the same time, the growth of the Human Capital Index has a negative impact on the growth of the share of exports of computers, communications, and services in the structure of commercial imports and high-tech exports. The study results could be useful to scientists, public authorities, local governments, businesses, and entrepreneurs.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67643343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. G. Raišienė, Violeta Rapuano, Simonas Juozapas Raišys, Rita Lučinskaitė-Sadovskienė
The article deals with the problem of teleworking. Due to the constraints of the pandemic, the education sector has undergone a dramatic change, with teachers and students en masse moved to work from home. In the past, digital solutions have gradually penetrated the education sector, but the pandemic has turned the process into social innovation in the broad sense and performance innovation in the narrow sense. The latter aspect is addressed in this article. The paper aims to reveal the effect of the transition to teleworking on employees in the education sector. Based on the survey results, the study reports experiences of higher education and college professors, secondary schools and vocational schools' teachers and managerial staff in terms of personal well-being, management quality, and performance. The paper is novel in terms of the scope of the study: it analyses the teleworking issue in different educational institutions. In addition, the study compares the experiences of education staff and managers. There is a lack of such research in the scientific literature in the education sector. The research confirms that telecommuting managers experienced less shock and fatigue than professors and teachers. In addition, university professors proved to be the best prepared to work in innovative ways, but they also rated the performance of their managers' management work the worst among all educational institutions. Meanwhile, while teachers in secondary schools rated telework the most negatively, they rated the ability of their leaders to lead the team in extraordinary conditions the best. The research results can be useful for education leaders and policymakers as well as for researchers dealing with the topics of teleworking, teachers' job performance, employee fatigue, and leadership competencies.
{"title":"Teleworking Experience of Education Professionals vs. Management Staff: Challenges Following Job Innovation","authors":"A. G. Raišienė, Violeta Rapuano, Simonas Juozapas Raišys, Rita Lučinskaitė-Sadovskienė","doi":"10.21272/mmi.2022.2-16","DOIUrl":"https://doi.org/10.21272/mmi.2022.2-16","url":null,"abstract":"The article deals with the problem of teleworking. Due to the constraints of the pandemic, the education sector has undergone a dramatic change, with teachers and students en masse moved to work from home. In the past, digital solutions have gradually penetrated the education sector, but the pandemic has turned the process into social innovation in the broad sense and performance innovation in the narrow sense. The latter aspect is addressed in this article. The paper aims to reveal the effect of the transition to teleworking on employees in the education sector. Based on the survey results, the study reports experiences of higher education and college professors, secondary schools and vocational schools' teachers and managerial staff in terms of personal well-being, management quality, and performance. The paper is novel in terms of the scope of the study: it analyses the teleworking issue in different educational institutions. In addition, the study compares the experiences of education staff and managers. There is a lack of such research in the scientific literature in the education sector. The research confirms that telecommuting managers experienced less shock and fatigue than professors and teachers. In addition, university professors proved to be the best prepared to work in innovative ways, but they also rated the performance of their managers' management work the worst among all educational institutions. Meanwhile, while teachers in secondary schools rated telework the most negatively, they rated the ability of their leaders to lead the team in extraordinary conditions the best. The research results can be useful for education leaders and policymakers as well as for researchers dealing with the topics of teleworking, teachers' job performance, employee fatigue, and leadership competencies.","PeriodicalId":45989,"journal":{"name":"Marketing and Management of Innovations","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67643579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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