Pub Date : 2025-06-01Epub Date: 2025-03-10DOI: 10.1016/j.apmrv.2025.100356
I-Lin Wang , Ying-Ting Lin
The growth of e-commerce has led to surging customer demand for fast delivery, resulting in increased costs and emissions from logistics. Autonomous truck platooning seems a promising innovation to improve freight sustainability. It leverages vehicle connectivity to decrease aerodynamic drag and realize substantial fuel savings. However, determining optimal routes and schedules to maximize platooning across fleets presents complex challenges. The present study investigated an optimization model to address the platoon routing problem faced by autonomous trucks. A mixed integer quadratic programming model was designed to optimize vehicle routing and scheduling decisions with platoon coordination. The key innovations were: (1) An integrated optimization objective balancing fuel savings from platooning with route efficiency; (2) A novel time-space network representation for synchronization essential for coordinating platoons. Extensive computational analyses demonstrated that the proposed model scales efficiently and significantly outperforms a state-of-the-art method. The results highlighted that this model enabled sophisticated route optimization that unlocked the environmental and economic benefits of autonomous truck platooning. Together, these findings represent a significant advancement in leveraging vehicle connectivity and automation for sustainable freight transportation.
{"title":"Concurrent optimization of routing and platooning decisions for autonomous truck fleets","authors":"I-Lin Wang , Ying-Ting Lin","doi":"10.1016/j.apmrv.2025.100356","DOIUrl":"10.1016/j.apmrv.2025.100356","url":null,"abstract":"<div><div>The growth of e-commerce has led to surging customer demand for fast delivery, resulting in increased costs and emissions from logistics. Autonomous truck platooning seems a promising innovation to improve freight sustainability. It leverages vehicle connectivity to decrease aerodynamic drag and realize substantial fuel savings. However, determining optimal routes and schedules to maximize platooning across fleets presents complex challenges. The present study investigated an optimization model to address the platoon routing problem faced by autonomous trucks. A mixed integer quadratic programming model was designed to optimize vehicle routing and scheduling decisions with platoon coordination. The key innovations were: (1) An integrated optimization objective balancing fuel savings from platooning with route efficiency; (2) A novel time-space network representation for synchronization essential for coordinating platoons. Extensive computational analyses demonstrated that the proposed model scales efficiently and significantly outperforms a state-of-the-art method. The results highlighted that this model enabled sophisticated route optimization that unlocked the environmental and economic benefits of autonomous truck platooning. Together, these findings represent a significant advancement in leveraging vehicle connectivity and automation for sustainable freight transportation.</div></div>","PeriodicalId":46001,"journal":{"name":"Asia Pacific Management Review","volume":"30 2","pages":"Article 100356"},"PeriodicalIF":5.5,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143577794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-06-01Epub Date: 2025-01-07DOI: 10.1016/j.apmrv.2024.100353
Chiung-Hui Tseng , Ratanak Moneath Koy
The financial technology (i.e., fintech) industry in Southeast Asia has proliferated over the past two decades, attracting many firms from around the world to this business sector in the region. As such, it is crucial to investigate which entry mode (alliance or acquisition) is more appropriate for foreign firms to enter this industrial and geographical area. Surprisingly, although the alliance-versus-acquisition choice has been a popular research topic in international business literature, prior studies have shed little light on this research context. Drawing on the capability-based perspective, we identify a set of determinants critical to foreign firms’ choice of entry strategy into the Southeast Asian fintech industry and propose a holistic conceptual framework, tested on a sample of 132 overseas expansions into this industrial and geographical region by firms from 24 countries. Our empirical findings confirm that these firms preferred acquisitions over alliances when they practiced horizontal expansion, possessed institutional knowledge about local environments, and encountered smaller governance distance between the home and host countries, of which the impact of the last factor is not fully supported. Overall, this study has advanced international business research and Southeast Asia studies, and has also offered useful insights to managers in charge of foreign expansion for their firms.
{"title":"How to enter the fintech industry in Southeast Asia: The choice between alliance and acquisition","authors":"Chiung-Hui Tseng , Ratanak Moneath Koy","doi":"10.1016/j.apmrv.2024.100353","DOIUrl":"10.1016/j.apmrv.2024.100353","url":null,"abstract":"<div><div>The financial technology (i.e., fintech) industry in Southeast Asia has proliferated over the past two decades, attracting many firms from around the world to this business sector in the region. As such, it is crucial to investigate which entry mode (alliance or acquisition) is more appropriate for foreign firms to enter this industrial and geographical area. Surprisingly, although the alliance-versus-acquisition choice has been a popular research topic in international business literature, prior studies have shed little light on this research context. Drawing on the capability-based perspective, we identify a set of determinants critical to foreign firms’ choice of entry strategy into the Southeast Asian fintech industry and propose a holistic conceptual framework, tested on a sample of 132 overseas expansions into this industrial and geographical region by firms from 24 countries. Our empirical findings confirm that these firms preferred acquisitions over alliances when they practiced horizontal expansion, possessed institutional knowledge about local environments, and encountered smaller governance distance between the home and host countries, of which the impact of the last factor is not fully supported. Overall, this study has advanced international business research and Southeast Asia studies, and has also offered useful insights to managers in charge of foreign expansion for their firms.</div></div>","PeriodicalId":46001,"journal":{"name":"Asia Pacific Management Review","volume":"30 2","pages":"Article 100353"},"PeriodicalIF":5.5,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143611608","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study is based on the 2-year startup which has survived and continues to thrive in the competitive education-service market. The study aims to gain more understanding of the learning conditions that encourage the employees' intention to learn. The intention to learn, which is an integral part of workplace learning, is essential for the survival of startups. Theory of Planned Behavior has been applied to this study. One hundred employees completed the survey. The data analysis involved the use of SPSS and SMART PLS. The findings indicate that Subjective Norm and Perceived Behavior Control notably affect employees' intention to learn while Attitude is not statistically significant. These findings, with the follow-up discussion with the business owner and the senior supervisor, highlight useful implications when preparing the learning conditions for startups, such as the need to initially focus on outer issues (e.g., the recognition of peers' influence on individual workers). Finally, the study's limitations and future studies are discussed.
{"title":"Development of learning conditions for workplace learning: Case study in one education technology startup in Thailand","authors":"Naraphorn Paoprasert , Kongkiti Phusavat , Panuwat Rodchom , Rapee Kanchana , Jukka Majava","doi":"10.1016/j.apmrv.2024.100347","DOIUrl":"10.1016/j.apmrv.2024.100347","url":null,"abstract":"<div><div>The study is based on the 2-year startup which has survived and continues to thrive in the competitive education-service market. The study aims to gain more understanding of the learning conditions that encourage the employees' intention to learn. The intention to learn, which is an integral part of workplace learning, is essential for the survival of startups. Theory of Planned Behavior has been applied to this study. One hundred employees completed the survey. The data analysis involved the use of SPSS and SMART PLS. The findings indicate that Subjective Norm and Perceived Behavior Control notably affect employees' intention to learn while Attitude is not statistically significant. These findings, with the follow-up discussion with the business owner and the senior supervisor, highlight useful implications when preparing the learning conditions for startups, such as the need to initially focus on outer issues (e.g., the recognition of peers' influence on individual workers). Finally, the study's limitations and future studies are discussed.</div></div>","PeriodicalId":46001,"journal":{"name":"Asia Pacific Management Review","volume":"30 2","pages":"Article 100347"},"PeriodicalIF":5.5,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143611541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-06-01Epub Date: 2025-02-06DOI: 10.1016/j.apmrv.2024.100351
Ming-Lung Hsu , Hsiao Hsien Li , Sheng Tun Li
The semiconductor sector is a vital cornerstone of Taiwan's economy, pivotal in bolstering the nation's global technology prowess. Dynamic Random Access Memory (DRAM) stands out among its various outputs. However, the price of DRAM exhibits significant volatility, leading to substantial financial fluctuations for manufacturers in the semiconductor sector. This unpredictability poses a considerable challenge, placing undue strain on their financial stability.
Hence, this study aims to establish a quantitatively-based prediction model departing from conventional industry heuristics. Empirical findings reveal that DRAM spot prices exhibit non-stationary time series characteristics, prompting the development of an ARIMA model to capture their price dynamics. Furthermore, we enriched the original ARIMA model by incorporating four additional variables: Hynix DSI, Micron DSI, European PMI, and US PMI, resulting in a more robust ARIMAX model with enhanced explanatory power for predicting DRAM prices.
Our analysis demonstrates the ARIMAX model's effectiveness in explaining and predicting DRAM prices. When combined with the Rolling prediction method, the final predicted values closely align with actual outcomes. Our prediction model promises to inform future DRAM purchasing decisions within the company, potentially yielding cost savings and alleviating inventory pressures. In the subsequent scenario analysis, it was observed that implementing procurement strategies using this prediction model effectively reduced costs.
{"title":"ARIMA-driven memory market insights: Forecasting DRAM spot price","authors":"Ming-Lung Hsu , Hsiao Hsien Li , Sheng Tun Li","doi":"10.1016/j.apmrv.2024.100351","DOIUrl":"10.1016/j.apmrv.2024.100351","url":null,"abstract":"<div><div>The semiconductor sector is a vital cornerstone of Taiwan's economy, pivotal in bolstering the nation's global technology prowess. Dynamic Random Access Memory (DRAM) stands out among its various outputs. However, the price of DRAM exhibits significant volatility, leading to substantial financial fluctuations for manufacturers in the semiconductor sector. This unpredictability poses a considerable challenge, placing undue strain on their financial stability.</div><div>Hence, this study aims to establish a quantitatively-based prediction model departing from conventional industry heuristics. Empirical findings reveal that DRAM spot prices exhibit non-stationary time series characteristics, prompting the development of an ARIMA model to capture their price dynamics. Furthermore, we enriched the original ARIMA model by incorporating four additional variables: Hynix DSI, Micron DSI, European PMI, and US PMI, resulting in a more robust ARIMAX model with enhanced explanatory power for predicting DRAM prices.</div><div>Our analysis demonstrates the ARIMAX model's effectiveness in explaining and predicting DRAM prices. When combined with the Rolling prediction method, the final predicted values closely align with actual outcomes. Our prediction model promises to inform future DRAM purchasing decisions within the company, potentially yielding cost savings and alleviating inventory pressures. In the subsequent scenario analysis, it was observed that implementing procurement strategies using this prediction model effectively reduced costs.</div></div>","PeriodicalId":46001,"journal":{"name":"Asia Pacific Management Review","volume":"30 2","pages":"Article 100351"},"PeriodicalIF":5.5,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143611543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Infectious diseases pose a significant threat to the health and well-being of young children. Schools are often at risk of outbreaks owing to close interactions among students; therefore, they can implement measures such as enhancing hygiene practices or temporarily canceling classes to manage these infectious diseases during outbreaks. Meanwhile, parents face the difficult decisions of keeping their children at home, sending them to school unprotected or wearing masks, weighing the risks of exposure to potential disruptions in education and work. This study developed a stochastic game model to address this issue and analyzed the strategic interactions between schools and parents during outbreaks. The results highlight the significance of the estimated utilities and transition probabilities in shaping the decisions of schools and parents to manage school closures effectively, minimize disruption to education, and protect the health of students and communities.
{"title":"A stochastic game model for infectious disease management decisions in schools","authors":"Thassakorn Sawetsuthipan, Naraphorn Paoprasert, Papis Wongchaisuwat","doi":"10.1016/j.apmrv.2024.12.007","DOIUrl":"10.1016/j.apmrv.2024.12.007","url":null,"abstract":"<div><div>Infectious diseases pose a significant threat to the health and well-being of young children. Schools are often at risk of outbreaks owing to close interactions among students; therefore, they can implement measures such as enhancing hygiene practices or temporarily canceling classes to manage these infectious diseases during outbreaks. Meanwhile, parents face the difficult decisions of keeping their children at home, sending them to school unprotected or wearing masks, weighing the risks of exposure to potential disruptions in education and work. This study developed a stochastic game model to address this issue and analyzed the strategic interactions between schools and parents during outbreaks. The results highlight the significance of the estimated utilities and transition probabilities in shaping the decisions of schools and parents to manage school closures effectively, minimize disruption to education, and protect the health of students and communities.</div></div>","PeriodicalId":46001,"journal":{"name":"Asia Pacific Management Review","volume":"30 2","pages":"Article 100343"},"PeriodicalIF":5.5,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143611548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-06-01Epub Date: 2024-12-20DOI: 10.1016/j.apmrv.2024.12.006
Cheng-Han Wu , Pandu Dwi Luhur Pambudi
In light of the global adoption of digital transformation, the Fintech industry has witnessed a growing demand for information goods. This transformation has driven Fintech software vendors to enhance their offerings, encompassing both Fintech on-premise application and Software as a Service (SaaS). These vendors continually adapt their products to cater to diverse business models. They offer Fintech applications for one-time purchases, where users pay an initial fee for perpetual access, or subscription-based SaaS models with recurring fees, providing regular updates, scalability, and maintenance. Pricing strategies vary, with Fintech applications often adopting upfront or premium pricing, while SaaS models offer predictability and scalability. Fintech as a service market is poised for substantial growth. This study delves into the Fintech digital transformation, comparing application and SaaS models with a focus on security enhancement. The research aims to offer pricing insights into different market scenarios and competitive dynamics between original and new vendors. It unveils a dynamic, security-conscious landscape where a new vendor adapt pricing to attract demand, while the original vendor strategize to maintain competitiveness.
{"title":"Digital transformation in fintech: Choosing between application and Software as a Service (SaaS)","authors":"Cheng-Han Wu , Pandu Dwi Luhur Pambudi","doi":"10.1016/j.apmrv.2024.12.006","DOIUrl":"10.1016/j.apmrv.2024.12.006","url":null,"abstract":"<div><div>In light of the global adoption of digital transformation, the Fintech industry has witnessed a growing demand for information goods. This transformation has driven Fintech software vendors to enhance their offerings, encompassing both Fintech on-premise application and Software as a Service (SaaS). These vendors continually adapt their products to cater to diverse business models. They offer Fintech applications for one-time purchases, where users pay an initial fee for perpetual access, or subscription-based SaaS models with recurring fees, providing regular updates, scalability, and maintenance. Pricing strategies vary, with Fintech applications often adopting upfront or premium pricing, while SaaS models offer predictability and scalability. Fintech as a service market is poised for substantial growth. This study delves into the Fintech digital transformation, comparing application and SaaS models with a focus on security enhancement. The research aims to offer pricing insights into different market scenarios and competitive dynamics between original and new vendors. It unveils a dynamic, security-conscious landscape where a new vendor adapt pricing to attract demand, while the original vendor strategize to maintain competitiveness.</div></div>","PeriodicalId":46001,"journal":{"name":"Asia Pacific Management Review","volume":"30 2","pages":"Article 100342"},"PeriodicalIF":5.5,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143611546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-06-01Epub Date: 2025-03-06DOI: 10.1016/j.apmrv.2025.100359
Ya-Hui Kuo , Son Bao Hoang Le
With the rapid advancement of information technology, both virtual and human influencers have become integral to modern marketing strategies. Virtual influencers, powered by artificial intelligence, now engage audiences in ways that closely mimic human influencers, driving growing interest in their comparative endorsement effectiveness. However, existing research offers mixed and inconclusive results. This study explores the crucial role of physical attractiveness in shaping influencer effectiveness and examines how it moderates the impact of influencer type on product attitudes. Our findings show that parasocial interaction partially mediates the relationship between influencer type and product attitude, with both direct and indirect effects influenced by perceived attractiveness. Although human influencers excel at building authenticity and personal connections, these advantages diminish when attractiveness is considered. When influencers are perceived as highly attractive, the distinction between virtual and human influencers becomes negligible, with both types eliciting similarly positive product attitudes. These insights suggest that marketers using virtual influencers should ensure their appearance aligns with the audience's beauty standards. Additionally, they should emphasize the pressure on human influencers to uphold ideal appearances—an aspect that virtual influencers can easily optimize. This research offers valuable guidance for brands seeking to balance virtual and human influencers for maximum impact.
{"title":"Authenticity meets aesthetics: Physical attractiveness as the Equalizer for virtual and human influencers","authors":"Ya-Hui Kuo , Son Bao Hoang Le","doi":"10.1016/j.apmrv.2025.100359","DOIUrl":"10.1016/j.apmrv.2025.100359","url":null,"abstract":"<div><div>With the rapid advancement of information technology, both virtual and human influencers have become integral to modern marketing strategies. Virtual influencers, powered by artificial intelligence, now engage audiences in ways that closely mimic human influencers, driving growing interest in their comparative endorsement effectiveness. However, existing research offers mixed and inconclusive results. This study explores the crucial role of physical attractiveness in shaping influencer effectiveness and examines how it moderates the impact of influencer type on product attitudes. Our findings show that parasocial interaction partially mediates the relationship between influencer type and product attitude, with both direct and indirect effects influenced by perceived attractiveness. Although human influencers excel at building authenticity and personal connections, these advantages diminish when attractiveness is considered. When influencers are perceived as highly attractive, the distinction between virtual and human influencers becomes negligible, with both types eliciting similarly positive product attitudes. These insights suggest that marketers using virtual influencers should ensure their appearance aligns with the audience's beauty standards. Additionally, they should emphasize the pressure on human influencers to uphold ideal appearances—an aspect that virtual influencers can easily optimize. This research offers valuable guidance for brands seeking to balance virtual and human influencers for maximum impact.</div></div>","PeriodicalId":46001,"journal":{"name":"Asia Pacific Management Review","volume":"30 2","pages":"Article 100359"},"PeriodicalIF":5.5,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143550560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-06-01Epub Date: 2025-01-09DOI: 10.1016/j.apmrv.2024.12.004
Daniel Lukito , Melly Susanti , Yohanes Susanto , Loso Judijanto , Moh Ali , Hartono , Ardhana Januar Mahardhani
Family businesses play a crucial role in the Indonesian economy, yet few survive to achieve long-term sustainability. This study explores the factors influencing sustainable employee performance in family businesses in Indonesia, focusing on leadership style, motivation, compensation, job satisfaction, and work environment. It seeks to determine the major determinants of employee performance in family firms, as well as how these factors are interrelated in creating sustainable performance. The study employs a quantitative approach with a cross-sectional survey design. Data collection was done via Google Forms from 250 full-time family-firm employees. A structural equation modeling analysis was performed using Smart PLS 4 software. The results show that job satisfaction, transformational leadership style, motivation, work environment, and compensation substantially impact employee performance. Notably, the work environment serves as a moderator that enhances the connection between employee performance, job satisfaction, and leadership style. In addition, job satisfaction emerges as the most significant variable affecting employee performance. The study reveals that transformational leadership, motivation, and good compensation can improve family firm job satisfaction and employee performance. Additionally, a supportive work environment plays an important role in strengthening the influence of these variables on employee performance. To achieve sustainable performance, family firms should prioritize improving human resource policies and fostering a conducive work environment. This study adds to the body of knowledge regarding employee performance in family business and provides practical implications for managers in managing employees through appropriate leadership and compensation policies.
{"title":"Determinants of sustainable employee performance: A study of family businesses in Indonesia","authors":"Daniel Lukito , Melly Susanti , Yohanes Susanto , Loso Judijanto , Moh Ali , Hartono , Ardhana Januar Mahardhani","doi":"10.1016/j.apmrv.2024.12.004","DOIUrl":"10.1016/j.apmrv.2024.12.004","url":null,"abstract":"<div><div>Family businesses play a crucial role in the Indonesian economy, yet few survive to achieve long-term sustainability. This study explores the factors influencing sustainable employee performance in family businesses in Indonesia, focusing on leadership style, motivation, compensation, job satisfaction, and work environment. It seeks to determine the major determinants of employee performance in family firms, as well as how these factors are interrelated in creating sustainable performance. The study employs a quantitative approach with a cross-sectional survey design. Data collection was done via Google Forms from 250 full-time family-firm employees. A structural equation modeling analysis was performed using Smart PLS 4 software. The results show that job satisfaction, transformational leadership style, motivation, work environment, and compensation substantially impact employee performance. Notably, the work environment serves as a moderator that enhances the connection between employee performance, job satisfaction, and leadership style. In addition, job satisfaction emerges as the most significant variable affecting employee performance. The study reveals that transformational leadership, motivation, and good compensation can improve family firm job satisfaction and employee performance. Additionally, a supportive work environment plays an important role in strengthening the influence of these variables on employee performance. To achieve sustainable performance, family firms should prioritize improving human resource policies and fostering a conducive work environment. This study adds to the body of knowledge regarding employee performance in family business and provides practical implications for managers in managing employees through appropriate leadership and compensation policies.</div></div>","PeriodicalId":46001,"journal":{"name":"Asia Pacific Management Review","volume":"30 2","pages":"Article 100340"},"PeriodicalIF":5.5,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143611545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-06-01Epub Date: 2024-12-19DOI: 10.1016/j.apmrv.2024.12.008
Tien Wang , Chawarin Boonsiriroaj , Phumsiri Poolperm
This study explores how self-mockery in advertising influences consumer perceptions and consumption values, offering a humorous approach to mitigate negative evaluations of aesthetically flawed products. Drawing on incongruity theory and the consumption values framework, it examines the impact of self-mockery on purchase intentions. By evoking perceptions of surprise, novelty, and credibility, self-mockery serves as a unique advertising strategy to shape consumer value perception and decision-making. A total of 295 participants were randomly assigned to a scenario-based experimental study using a between-subjects factorial design with one factor (self-mockery: present vs. absent). The results demonstrate that self-mockery enhances the appeal of flawed products by increasing perceptions of surprise, novelty, and credibility, which positively affect functional, emotional, and epistemic consumption values. These shifts improve consumers’ purchase intentions for aesthetically flawed products. The study contributes to the literature on self-mockery in advertising by clarifying its role as a form of humor through the lens of consumption values and incongruity theory. It identifies the psychological mechanisms that drive consumer responses to unexpected situations. Additionally, the findings provide practical insights for marketers, demonstrating how self-mockery can be used to create impactful advertising that repositions aesthetically flawed products, enabling brands to deviate from traditional beauty standards while fostering greater consumer acceptance. Finally, the study offers valuable insights for consumers participating in re-commerce and second-hand markets, highlighting how these practices not only support individual transactions but also drive the overall growth of re-commerce, promote sustainability by extending product lifecycles, reduce waste, and ultimately benefit society as a whole.
{"title":"Turning flaws into favors: Exploring the impact of self-mockery on purchase intention for aesthetically flawed products","authors":"Tien Wang , Chawarin Boonsiriroaj , Phumsiri Poolperm","doi":"10.1016/j.apmrv.2024.12.008","DOIUrl":"10.1016/j.apmrv.2024.12.008","url":null,"abstract":"<div><div>This study explores how self-mockery in advertising influences consumer perceptions and consumption values, offering a humorous approach to mitigate negative evaluations of aesthetically flawed products. Drawing on incongruity theory and the consumption values framework, it examines the impact of self-mockery on purchase intentions. By evoking perceptions of surprise, novelty, and credibility, self-mockery serves as a unique advertising strategy to shape consumer value perception and decision-making. A total of 295 participants were randomly assigned to a scenario-based experimental study using a between-subjects factorial design with one factor (self-mockery: present vs. absent). The results demonstrate that self-mockery enhances the appeal of flawed products by increasing perceptions of surprise, novelty, and credibility, which positively affect functional, emotional, and epistemic consumption values. These shifts improve consumers’ purchase intentions for aesthetically flawed products. The study contributes to the literature on self-mockery in advertising by clarifying its role as a form of humor through the lens of consumption values and incongruity theory. It identifies the psychological mechanisms that drive consumer responses to unexpected situations. Additionally, the findings provide practical insights for marketers, demonstrating how self-mockery can be used to create impactful advertising that repositions aesthetically flawed products, enabling brands to deviate from traditional beauty standards while fostering greater consumer acceptance. Finally, the study offers valuable insights for consumers participating in re-commerce and second-hand markets, highlighting how these practices not only support individual transactions but also drive the overall growth of re-commerce, promote sustainability by extending product lifecycles, reduce waste, and ultimately benefit society as a whole.</div></div>","PeriodicalId":46001,"journal":{"name":"Asia Pacific Management Review","volume":"30 2","pages":"Article 100344"},"PeriodicalIF":5.5,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143611547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-03-01Epub Date: 2024-12-21DOI: 10.1016/j.apmrv.2024.100345
Jorge Alberto Esponda Perez , Sergio Mario Galindo , Mahnoor Farooq , Sarmad Ejaz , Sana Ahmed , Faisal Ejaz
Numerous studies have established a strong relationship between green human resource management (GHRM) and pro-environmental behaviour (PEB). This research explores how green innovation (GI) and environmental strategy (ESTR) can enhance the relationship between GHRM and PEB, specifically within the automobile sector of emerging economies. To check the impact of mediator GI and the moderation mechanism of ESTR in the suggested model, we gathered data from the Pakistan automobile sector using convenience sampling and analysed it through structural equation modelling. Our data collection process received 306 responses out of 344 employees, representing an impressive 88% response rate. The results indicate that GHRM plays a pivotal role in shaping PEB. GI also plays a mediating role in the relationship between GHRM and PEB. Moreover, ESTR moderates the relationship between GI and PEB. The present study's findings emphasise that the presence and effective implementation of GHRM practices are positively correlated with employees' PEB. When companies actively encourage their workforce to GI to improve the environment, employees are more likely to adopt green behaviours such as PEBs. Our research highlights the potential role of GI and ESTR in helping to promote PEB. When companies adopt GI and comprehensive ESTRs in response to GHRM practices, they signal a commitment to environmental sustainability, which can inspire employees to align their behaviours with these values. The limitations and future directions that need to be addressed are given.
{"title":"Examining pro-environmental behavior through green human resource management and green innovation moderating role of environmental strategy","authors":"Jorge Alberto Esponda Perez , Sergio Mario Galindo , Mahnoor Farooq , Sarmad Ejaz , Sana Ahmed , Faisal Ejaz","doi":"10.1016/j.apmrv.2024.100345","DOIUrl":"10.1016/j.apmrv.2024.100345","url":null,"abstract":"<div><div>Numerous studies have established a strong relationship between green human resource management (GHRM) and pro-environmental behaviour (PEB). This research explores how green innovation (GI) and environmental strategy (ESTR) can enhance the relationship between GHRM and PEB, specifically within the automobile sector of emerging economies. To check the impact of mediator GI and the moderation mechanism of ESTR in the suggested model, we gathered data from the Pakistan automobile sector using convenience sampling and analysed it through structural equation modelling. Our data collection process received 306 responses out of 344 employees, representing an impressive 88% response rate. The results indicate that GHRM plays a pivotal role in shaping PEB. GI also plays a mediating role in the relationship between GHRM and PEB. Moreover, ESTR moderates the relationship between GI and PEB. The present study's findings emphasise that the presence and effective implementation of GHRM practices are positively correlated with employees' PEB. When companies actively encourage their workforce to GI to improve the environment, employees are more likely to adopt green behaviours such as PEBs. Our research highlights the potential role of GI and ESTR in helping to promote PEB. When companies adopt GI and comprehensive ESTRs in response to GHRM practices, they signal a commitment to environmental sustainability, which can inspire employees to align their behaviours with these values. The limitations and future directions that need to be addressed are given.</div></div>","PeriodicalId":46001,"journal":{"name":"Asia Pacific Management Review","volume":"30 1","pages":"Article 100345"},"PeriodicalIF":5.5,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143679169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}