Asia Pacific Management Review最新文献_第4页

From traits to Intention: The mediating role of result demonstrability in remittance app adoption among Filipino migrant workers 从特质到意向：结果可证明性对菲律宾移民汇款应用采纳的中介作用

IF 5.5 Q1 MANAGEMENT

Asia Pacific Management Review

Pub Date : 2025-05-09 DOI: 10.1016/j.apmrv.2025.100368

Yu-Li Lin (Assistant Professor) , Hsiu-Wen Liu (Associate Professor)

Despite rapid fintech remittance growth, consumer-centric research on migrant workers’ psychological adoption barriers is lacking. Existing models (Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology) do not fully capture individual traits and psychological distance. We address these gaps by integrating the Technology Readiness Index (TRI) with the TAM, revealing result demonstrability as a mediator linking traits to perceptions. A partial least squares-structural equation modeling analysis of 278 Filipino migrant workers in Taiwan revealed that result demonstrability is positively affected by innovativeness and optimism and negatively affected by insecurity. Result demonstrability mediates the relationship between traits and perceived ease of use/usefulness, influencing adoption intention. Our contributions include extending the Technology Readiness (TR)-Acceptance Model with result demonstrability, using psychological distance to explain TR effects, and uncovering a nonlinear relationship between discomfort and result demonstrability. These findings suggest tailoring strategies to user needs for inclusive fintech services.

尽管金融科技汇款增长迅速，但缺乏以消费者为中心的关于农民工心理接纳障碍的研究。现有模型（技术接受模型（TAM）和技术接受与使用统一理论）没有完全捕捉个体特征和心理距离。我们通过整合技术准备指数（TRI）与TAM来解决这些差距，揭示了结果可证明性作为将特征与感知联系起来的中介。对278名台湾菲籍外劳的偏最小二乘-结构方程模型分析发现，结果可证明性受创新与乐观正向影响，受不安全感负向影响。结果可证明性在特质与感知易用性/有用性之间起中介作用，影响采用意向。我们的贡献包括扩展具有结果可论证性的技术准备(TR)-接受模型，使用心理距离来解释TR效应，以及揭示不适与结果可论证性之间的非线性关系。这些发现建议根据用户对包容性金融科技服务的需求制定定制策略。

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引用次数: 0

Concurrent optimization of routing and platooning decisions for autonomous truck fleets 自动驾驶卡车车队路线和队列决策的并行优化

IF 5.5 Q1 MANAGEMENT

Asia Pacific Management Review

Pub Date : 2025-03-10 DOI: 10.1016/j.apmrv.2025.100356

I-Lin Wang , Ying-Ting Lin

The growth of e-commerce has led to surging customer demand for fast delivery, resulting in increased costs and emissions from logistics. Autonomous truck platooning seems a promising innovation to improve freight sustainability. It leverages vehicle connectivity to decrease aerodynamic drag and realize substantial fuel savings. However, determining optimal routes and schedules to maximize platooning across fleets presents complex challenges. The present study investigated an optimization model to address the platoon routing problem faced by autonomous trucks. A mixed integer quadratic programming model was designed to optimize vehicle routing and scheduling decisions with platoon coordination. The key innovations were: (1) An integrated optimization objective balancing fuel savings from platooning with route efficiency; (2) A novel time-space network representation for synchronization essential for coordinating platoons. Extensive computational analyses demonstrated that the proposed model scales efficiently and significantly outperforms a state-of-the-art method. The results highlighted that this model enabled sophisticated route optimization that unlocked the environmental and economic benefits of autonomous truck platooning. Together, these findings represent a significant advancement in leveraging vehicle connectivity and automation for sustainable freight transportation.

电子商务的发展导致客户对快速配送的需求激增，导致物流成本和排放增加。自动卡车队列似乎是一项很有前途的创新，可以提高货运的可持续性。它利用车辆连接性来减少空气动力学阻力，并实现大幅节省燃料。然而，确定最佳路线和时间表以最大限度地实现车队之间的队列化是一项复杂的挑战。研究了一种解决自动驾驶卡车排路问题的优化模型。设计了一种混合整数二次规划模型，以优化车辆的路线和调度决策。关键创新点有：(1)综合优化目标，平衡队列行驶的燃油节约和路线效率；(2)一种新的时空网络表示，用于协调排的同步。广泛的计算分析表明，所提出的模型尺度有效，显著优于最先进的方法。结果表明，该模型能够实现复杂的路线优化，从而释放自动卡车队列的环境和经济效益。总之，这些发现代表了在利用车辆互联和自动化实现可持续货运方面取得的重大进展。

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引用次数: 0

Determinants influencing job-hopping behavior and turnover intention: An investigation among Gen Z in the marketing field 影响跳槽行为和离职意向的因素：对营销领域Z世代员工的调查

IF 5.5 Q1 MANAGEMENT

Asia Pacific Management Review

Pub Date : 2025-03-06 DOI: 10.1016/j.apmrv.2025.100358

Thanh-Tuyen Tran , Thai-Thanh Nguyen , Nhu-Ty Nguyen

Purpose

This research investigates external and internal factors (perceived organizational support, job satisfaction, job involvement, and emotional exhaustion) through the mediating effect of affective commitment, along with perceived alternative employment affecting the actual behavior of job-hopping and turnover intention and how these factors influence a societal context.

Design/methodology/approach

The valid response was collected both online and offline from 237 marketing-major Gen Z (from 18 to 26 years old) employees from different universities in three Vietnamese metropolises – Ho Chi Minh City, Hanoi, and Da Nang – and have previously experienced at least one job in marketing. The data utilized the quantitative method using Structural equation modeling (SEM) with the assistance of SMART PLS software to evaluate the theoretical framework.

Findings

The results highlight the considerable effect of affective commitment and turnover intention on job-hopping behavior, except for perceived alternative employment.

Practical implications

These findings include recommendations and limitations for further studies, contributing to developing appropriate human resource strategies and forecasting the change of marketing personnel in the marketing field.

目的本研究通过情感承诺的中介作用，考察外部和内部因素（感知组织支持、工作满意度、工作投入和情绪耗竭）以及感知替代就业对实际跳槽行为和离职意向的影响，以及这些因素如何影响社会情境。设计/方法/方法我们在线上和线下收集了237名市场营销专业的Z世代员工（年龄从18岁到26岁），这些员工来自越南三个大城市——胡志明市、河内和岘港的不同大学，他们之前至少有过一份市场营销工作。数据采用结构方程建模（SEM）的定量方法，借助SMART PLS软件对理论框架进行评价。研究结果表明，情感承诺和离职意向对跳槽行为有相当大的影响，但感知替代就业除外。实践意义这些发现包括了进一步研究的建议和限制，有助于制定适当的人力资源策略和预测营销领域的营销人员变化。

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引用次数: 0

Authenticity meets aesthetics: Physical attractiveness as the Equalizer for virtual and human influencers 真实性符合美学：身体吸引力作为虚拟和人类影响力的均衡器

IF 5.5 Q1 MANAGEMENT

Asia Pacific Management Review

Pub Date : 2025-03-06 DOI: 10.1016/j.apmrv.2025.100359

Ya-Hui Kuo , Son Bao Hoang Le

With the rapid advancement of information technology, both virtual and human influencers have become integral to modern marketing strategies. Virtual influencers, powered by artificial intelligence, now engage audiences in ways that closely mimic human influencers, driving growing interest in their comparative endorsement effectiveness. However, existing research offers mixed and inconclusive results. This study explores the crucial role of physical attractiveness in shaping influencer effectiveness and examines how it moderates the impact of influencer type on product attitudes. Our findings show that parasocial interaction partially mediates the relationship between influencer type and product attitude, with both direct and indirect effects influenced by perceived attractiveness. Although human influencers excel at building authenticity and personal connections, these advantages diminish when attractiveness is considered. When influencers are perceived as highly attractive, the distinction between virtual and human influencers becomes negligible, with both types eliciting similarly positive product attitudes. These insights suggest that marketers using virtual influencers should ensure their appearance aligns with the audience's beauty standards. Additionally, they should emphasize the pressure on human influencers to uphold ideal appearances—an aspect that virtual influencers can easily optimize. This research offers valuable guidance for brands seeking to balance virtual and human influencers for maximum impact.

随着信息技术的飞速发展，虚拟影响者和真人影响者已经成为现代营销策略不可或缺的一部分。在人工智能的推动下，虚拟影响者现在以模仿人类影响者的方式吸引观众，人们对他们的相对代言效果越来越感兴趣。然而，现有的研究提供了混合和不确定的结果。本研究探讨了身体吸引力在塑造网红有效性中的关键作用，并研究了它如何调节网红类型对产品态度的影响。研究结果表明，副社会互动在影响者类型与产品态度的关系中起部分中介作用，其中直接效应和间接效应均受感知吸引力的影响。尽管人类影响者擅长建立真实性和人际关系，但当考虑到吸引力时，这些优势就会减弱。当网红被认为非常有吸引力时，虚拟网红和真人网红之间的区别变得可以忽略不计，这两种类型都会引发类似的积极产品态度。这些见解表明，使用虚拟网红的营销人员应该确保他们的外表符合受众的审美标准。此外，他们应该强调人类影响者保持理想外表的压力——这是虚拟影响者可以轻松优化的方面。这项研究为寻求平衡虚拟和人类影响者以获得最大影响的品牌提供了有价值的指导。

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引用次数: 0

Examining pro-environmental behavior through green human resource management and green innovation moderating role of environmental strategy 通过绿色人力资源管理和绿色创新考察亲环境行为在环境战略中的调节作用

IF 5.5 Q1 MANAGEMENT

Asia Pacific Management Review

Pub Date : 2025-03-01 DOI: 10.1016/j.apmrv.2024.100345

Jorge Alberto Esponda Perez , Sergio Mario Galindo , Mahnoor Farooq , Sarmad Ejaz , Sana Ahmed , Faisal Ejaz

Numerous studies have established a strong relationship between green human resource management (GHRM) and pro-environmental behaviour (PEB). This research explores how green innovation (GI) and environmental strategy (ESTR) can enhance the relationship between GHRM and PEB, specifically within the automobile sector of emerging economies. To check the impact of mediator GI and the moderation mechanism of ESTR in the suggested model, we gathered data from the Pakistan automobile sector using convenience sampling and analysed it through structural equation modelling. Our data collection process received 306 responses out of 344 employees, representing an impressive 88% response rate. The results indicate that GHRM plays a pivotal role in shaping PEB. GI also plays a mediating role in the relationship between GHRM and PEB. Moreover, ESTR moderates the relationship between GI and PEB. The present study's findings emphasise that the presence and effective implementation of GHRM practices are positively correlated with employees' PEB. When companies actively encourage their workforce to GI to improve the environment, employees are more likely to adopt green behaviours such as PEBs. Our research highlights the potential role of GI and ESTR in helping to promote PEB. When companies adopt GI and comprehensive ESTRs in response to GHRM practices, they signal a commitment to environmental sustainability, which can inspire employees to align their behaviours with these values. The limitations and future directions that need to be addressed are given.

许多研究已经建立了绿色人力资源管理（GHRM）和亲环境行为（PEB）之间的密切关系。本研究探讨了绿色创新（GI）和环境战略（ESTR）如何增强GHRM和PEB之间的关系，特别是在新兴经济体的汽车行业。为了检验中介GI的影响和ESTR在建议模型中的调节机制，我们采用方便抽样的方法收集了巴基斯坦汽车行业的数据，并通过结构方程模型进行了分析。我们的数据收集过程收到了344名员工中的306份回复，回复率达到了令人印象深刻的88%。结果表明，GHRM在PEB的形成中起着关键作用。GI在GHRM与PEB的关系中也起中介作用。ESTR对GI和PEB之间的关系具有调节作用。本研究的结果强调GHRM实践的存在和有效实施与员工的PEB呈正相关。当公司积极鼓励员工以GI改善环境时，员工更有可能采取环保行为，如peb。我们的研究强调了GI和ESTR在帮助促进PEB中的潜在作用。当公司采用GI和全面的estr来应对GHRM实践时，它们表明了对环境可持续性的承诺，这可以激励员工将他们的行为与这些价值观保持一致。给出了需要解决的限制和未来的方向。

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引用次数: 0

Perceived multinational subsidiary autonomy and local commitment to corporate social responsibility in China 跨国公司在中国的子公司自主性和企业社会责任的本地承诺

IF 5.5 Q1 MANAGEMENT

Asia Pacific Management Review

Pub Date : 2025-03-01 DOI: 10.1016/j.apmrv.2024.100352

Tai Ming Wut, Helen Shun-mun Wong, Elaine Ah-heung Chan

Most multinational firms might follow the global direction of the home country and face local stakeholders’ pressure on their CSR commitment to the host country. Past research has suggested that perceived autonomy is an essential condition that promotes local commitment to CSR, however, the relationship is not conclusive. This study aims to test a theoretical framework for the association between perceived subsidiary autonomy and local CSR practices' commitment. A survey of senior managers was conducted on multinational subsidiaries in China in 2022 to test our proposed framework. Structural equation modeling was used to analyze the collected data.

It was found that there is an association between perceived commitment to local CSR practices and corporate performance. There is an association between perceived subsidiary autonomy and commitment to local CSR practices. Entrepreneurial orientation acts as a partial mediator in the relationship between perceived subsidiary autonomy and commitment to local CSR practices. Multinationals' products/brands could be more competitive in the Chinese market if their headquarters is more flexible on local CSR practices in the host country. This paper provides evidence of the association between perceived subsidiary autonomy and local CSR practices’ commitment.

大多数跨国公司可能会跟随母国的全球方向，并面临当地利益相关者对其对东道国的企业社会责任承诺的压力。过去的研究表明，感知自治是促进当地企业社会责任承诺的必要条件，然而，这种关系并不是决定性的。本研究旨在检验感知子公司自主性与地方企业社会责任实践承诺之间关系的理论框架。我们于2022年对在华跨国子公司的高级管理人员进行了调查，以检验我们提出的框架。采用结构方程模型对采集的数据进行分析。研究发现，对当地CSR实践的感知承诺与企业绩效之间存在关联。感知到的子公司自主权和对当地企业社会责任实践的承诺之间存在关联。企业家导向在感知子公司自主性与企业社会责任实践承诺之间的关系中起部分中介作用。如果跨国公司的总部能够更灵活地适应所在国的企业社会责任实践，那么跨国公司的产品/品牌在中国市场将更具竞争力。本文提供了感知子公司自主性与地方企业社会责任实践承诺之间关系的证据。

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引用次数: 0

Efficiency in real estate development: Is management or robotics the key? 房地产开发的效率：关键是管理还是机器人？

IF 5.5 Q1 MANAGEMENT

Asia Pacific Management Review

Pub Date : 2025-03-01 DOI: 10.1016/j.apmrv.2024.12.005

Yuming Liu , Aidi Hizami bin Alias , Nuzul Azam Haron , Nabilah Abu Bakar , Hao Wang

This study examines the impact of construction robotics (CR) and agile project management (APM) principles on operational efficiency in Chinese commercial residential projects (CRPs). By analyzing 107 CRPs across 21 provinces, including 30 using CR technology, we employ a novel methodology that combines superefficiency SBM-DEA, APM frameworks, and Tobit regression models. The results show that CR implementation improved work efficiency by 2.59% on average. Operational efficiency varied regionally, with the eastern area (mean 0.3963) outperforming the central (0.3651) and western (0.3790) areas. The provinces of Jiangsu and Shanghai demonstrated the highest efficiencies. APM factors significantly influence efficiency: top management commitment negatively (−0.9432) and product owner involvement positively (0.2266). CR implementation in the main structural phase showed the strongest positive correlation (0.0438). Three of the nine typical CR technologies on the project duration's critical path were the most popular among the contractors. The study identified potential improvements in interim payments and inventory balance efficiency. The findings extend APM theory to real estate development, refine technology adoption models in construction, and reveal tensions between contractor priorities and overall project efficiency. Practical implications include recommendations for targeted CR implementation, management restructuring, and policy support. Future research should explore longitudinal effects, broader geographic scopes, and potential mediating variables in CR and APM dynamics in real estate development.

本研究探讨了建筑机器人（CR）和敏捷项目管理（APM）原则对中国商业住宅项目（crp）运营效率的影响。通过对21个省份的107个crp进行分析，其中30个省份采用了CR技术，我们采用了一种结合超效率SBM-DEA、APM框架和Tobit回归模型的新方法。结果表明，CR的实施使工作效率平均提高了2.59%。作业效率因地区而异，东部（平均0.3963）优于中部（0.3651）和西部（0.3790）。江苏和上海的效率最高。APM因素显著影响效率：最高管理者承诺负向（- 0.9432），产品负责人参与正向（0.2266）。主要结构期CR实施正相关最强（0.0438）。在项目持续时间关键路径上的九种典型CR技术中，有三种在承包商中最受欢迎。这项研究确定了在中期付款和存货结余效率方面可能的改进。研究结果将APM理论扩展到房地产开发，完善了建筑中的技术采用模型，并揭示了承包商优先级与整体项目效率之间的紧张关系。实际影响包括对有针对性的企业社会责任实施、管理重组和政策支持的建议。未来的研究应探索房地产开发中CR和APM动态的纵向效应、更广泛的地理范围和潜在的中介变量。

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引用次数: 0

Relations among consumer boycotts, country affinity, and global brands: The moderating effect of subjective norms 消费者抵制、国家亲和力与全球品牌的关系：主观规范的调节作用

IF 5.5 Q1 MANAGEMENT

Asia Pacific Management Review

Pub Date : 2025-03-01 DOI: 10.1016/j.apmrv.2024.11.005

Changju Kim , Woo Bin Kim , Seong Ho Lee , Eunsoo Baek , Xiuyan Yan , Jiyeon Yeon , Yunjung Yoo , Sangmin Kang

This study examines the impact of consumer boycotts on global brand strength by investigating country affinity and subjective norms. We analyze longitudinal data from South Korea over three years and test the moderated mediation hypothesis using the PROCESS macro. We show that consumer boycotts negatively affect brand strength indirectly by reducing country affinity across all years. We observed a significant negative moderated mediation effect of subjective norms only in 2020, the initial year of South Korean boycotts of Japanese products. Unlike prior literature focusing on boycott motivations, this study provides insights into the effects of actual boycotts on global brands, emphasizing country affinity and subjective norms in a longitudinal context.

本研究通过调查国家亲和力和主观规范来检验消费者抵制对全球品牌实力的影响。我们分析了来自韩国超过三年的纵向数据，并使用PROCESS宏观检验了有调节的中介假设。我们表明，消费者抵制通过降低国家亲和力间接地对品牌实力产生负面影响。我们观察到主观规范仅在2020年（韩国抵制日本产品的第一年）存在显著的负向调节中介效应。与先前的文献关注抵制动机不同，本研究提供了对实际抵制对全球品牌的影响的见解，强调纵向背景下的国家亲和力和主观规范。

引用次数: 0

Integrating LARG measures to improve supply chain transparency performance 整合LARG措施以提高供应链透明度绩效

IF 5.5 Q1 MANAGEMENT

Asia Pacific Management Review

Pub Date : 2025-03-01 DOI: 10.1016/j.apmrv.2024.09.002

Sukanya Prakongwittaya, Jirapan Liangrokapart

In today's markets, customers demand accurate product information, while supply chain stakeholders seek transparency throughout organizational processes and supply chain operations. Supply chain transparency has emerged as a key element for achieving business excellence. However, measuring its level with current performance measures remains challenging. This research incorporates the Lean, Agile, Resilient, and Green (LARG) approach into performance measures to achieve supply chain transparency. The study aims to identify LARG-based performance measures to enhance supply chain transparency through a literature review and Q-sorting technique. We administered a questionnaire survey to 31 experts. The key findings highlight total supply chain visibility, information readiness, service reliability, business continuity plan readiness, and efficiency as essential measures for enhancing transparency. We also identified specific measures for each element of supply chain transparency, including visibility, traceability, knowledge integration, governance, and sustainability. Accordingly, we present detailed guidelines for improving supply chain transparency performance. Lastly, the article discusses theoretical and managerial implications and makes recommendations for future research.

在当今的市场中，客户需要准确的产品信息，而供应链利益相关者则在整个组织流程和供应链运营中寻求透明度。供应链透明度已成为实现卓越业务的关键因素。然而，用目前的绩效指标衡量其水平仍然具有挑战性。本研究将精益、敏捷、弹性和绿色（LARG）方法纳入绩效衡量，以实现供应链透明度。本研究旨在通过文献综述和q分类技术确定基于大容量的绩效指标，以提高供应链的透明度。我们对31位专家进行了问卷调查。主要调查结果强调了整个供应链的可见性、信息就绪度、服务可靠性、业务连续性计划就绪度和效率是提高透明度的基本措施。我们还确定了供应链透明度的每个元素的具体措施，包括可见性、可追溯性、知识集成、治理和可持续性。因此，我们提出了改善供应链透明度绩效的详细指导方针。最后，本文讨论了理论和管理意义，并对未来的研究提出了建议。

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引用次数: 0

Learning from sequential investments and their impact on subsidiary performance: The case of Japanese firms 从连续投资中学习及其对子公司绩效的影响：以日本公司为例

IF 5.5 Q1 MANAGEMENT

Asia Pacific Management Review

Pub Date : 2025-03-01 DOI: 10.1016/j.apmrv.2024.08.002

Flavio Jorge Freire D Andrade Battistuzzo , Mário Henrique Ogasavara

This study investigates the impact of Sequential Foreign Direct Investments (SFDI) on subsidiary performance, emphasizing the role of operational and length of learning. The research challenges conventional strategies for making initial investment decisions based on country-specific factors during internationalization. The study draws insights from a sample comprising subsidiaries of Japanese electronics firms. Utilizing multiple regression models, we analyze the impact of SFDI at three distinct location levels: local, regional, and international. Contrary to conventional wisdom, our findings challenge the notion of a direct correlation between the total number of SFDI at different levels and subsidiary performance. Instead, our results underscore the critical importance of learning through SFDI experiences over time. Our study identifies that accumulating the length of learning at regional and international levels enhances subsidiary performance. This length of learning effect at the regional level manifests prominently in larger economies. Although operational learning negatively affects performance, it impacts subsidiaries in countries with higher Gross Domestic Product (GDP). We recommend further exploration, including incorporating additional control variables, consideration of diverse learning modalities, and continued investigation into the complex relationship between SFDI and subsidiary performance.

本研究探讨了连续外商直接投资（SFDI）对子公司绩效的影响，强调了操作性和学习时间的作用。该研究挑战了在国际化过程中根据具体国家因素作出初始投资决策的传统战略。这项研究从一个包括日本电子公司子公司的样本中得出了一些见解。利用多元回归模型分析了SFDI在地方、区域和国际三个不同区位水平上的影响。与传统观点相反，我们的研究结果挑战了不同层次的SFDI总数与子公司绩效之间直接相关的概念。相反，我们的研究结果强调了随着时间的推移通过SFDI经验学习的重要性。我们的研究表明，在区域和国际层面积累学习时间可以提高子公司的绩效。这种区域层面的学习时间效应在较大的经济体中表现得尤为明显。虽然操作学习对绩效有负面影响，但它对国内生产总值（GDP）较高的国家的子公司有影响。我们建议进一步探索，包括纳入额外的控制变量，考虑不同的学习方式，并继续研究SFDI与子公司绩效之间的复杂关系。

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引用次数: 0