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Understanding the Adoption Dynamics of ChatGPT among Generation Z: Insights from a Modified UTAUT2 Model 了解 Z 世代采用 ChatGPT 的动态:从修改后的 UTAUT2 模型中获得的启示
IF 5.6 3区 管理学 Q1 BUSINESS Pub Date : 2024-04-13 DOI: 10.3390/jtaer19020045
Antun Biloš, Bruno Budimir
This research delves into the factors influencing the adoption of ChatGPT, a sophisticated AI-based chatbot, among Generation Z members in Croatia. Employing an extended UTAUT2 model, the impact of various factors on the behavioral intention to use ChatGPT is explored. The study included 694 Generation Z participants, and data were collected through an online survey featuring self-reporting questions. The analysis utilized statistical software packages for performing both confirmatory and exploratory factor analyses, in addition to hierarchical linear regression. Key findings reveal that performance expectancy, social influence, hedonic motivation, habit, and personal innovativeness significantly influence the behavioral intention to use ChatGPT. However, effort expectancy, facilitating conditions, and price value do not exhibit a significant impact. Notably, the study excludes the use behavior factor due to multicollinearity issues with behavioral intention. While the research does not focus on moderating factors, it reports that the adapted UTAUT2 model explains 65% of the variance in the adoption of ChatGPT by Generation Z users.
本研究探讨了影响克罗地亚 Z 世代成员采用 ChatGPT(一种基于人工智能的复杂聊天机器人)的因素。研究采用扩展的UTAUT2 模型,探讨了各种因素对使用 ChatGPT 的行为意向的影响。该研究包括 694 名 Z 世代参与者,数据通过在线调查收集,其中包括自我报告问题。除了分层线性回归外,分析还利用统计软件包进行了确认性和探索性因素分析。主要研究结果表明,绩效预期、社会影响、享乐动机、习惯和个人创新能力对使用 ChatGPT 的行为意向有显著影响。然而,努力期望、便利条件和价格价值并没有表现出明显的影响。值得注意的是,由于与行为意向存在多重共线性问题,本研究排除了使用行为因素。虽然该研究没有关注调节因素,但它报告说,改编后的 UTAUT2 模型解释了 Z 世代用户采用 ChatGPT 的 65% 的变异。
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引用次数: 0
Simulation Modeling and Analysis on the Value-Added Service of the Third-Party E-Commerce Platform Supporting Multi-Value Chain Collaboration 支持多价值链协作的第三方电子商务平台增值服务的仿真建模与分析
IF 5.6 3区 管理学 Q1 BUSINESS Pub Date : 2024-04-08 DOI: 10.3390/jtaer19020044
Wenbo Li, Yajie Zhang, Bin Dan, Xumei Zhang, Ronghua Sui
Service-oriented third-party e-commerce platforms have emerged as a new trend in the manufacturing industry. This paper aims to investigate the platforms’ value-added service (VAS) and charging strategies with a dynamic evolution analysis. Considering the change in the user numbers and characteristics of the e-commerce industry, this paper proposes a system dynamics model composed of multi-value chains and a third-party e-commerce platform. The simulation results indicate that the platform should reduce VAS investment and appropriately increase the VAS fee in the early development period. After the number of users stabilizes, the platform should appropriately increase its VAS investment and reduce the VAS fee. When the VAS fee is low, the platform profit first increases and then decreases as the VAS level increases. Differently, the platform profit will first decrease, then increase, and finally decrease as the VAS level improves when the VAS fee is low. This paper further finds that the strong cross-network effect of manufacturers is not always beneficial to the platform.
以服务为导向的第三方电子商务平台已成为制造业的新趋势。本文旨在通过动态演化分析研究平台的增值服务(VAS)和收费策略。考虑到用户数量的变化和电子商务行业的特点,本文提出了一个由多价值链和第三方电子商务平台组成的系统动力学模型。仿真结果表明,平台在发展初期应减少增值服务投入,适当提高增值服务收费。用户数量稳定后,平台应适当增加增值服务投入,降低增值服务费。当增值服务费较低时,平台利润会先增加,然后随着增值服务水平的提高而减少。不同的是,当增值服务费较低时,随着增值服务水平的提高,平台利润会先减少,然后增加,最后减少。本文进一步发现,制造商强大的跨网络效应并不总是有利于平台。
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引用次数: 0
Factors Influencing User Favorability of Government Chatbots on Digital Government Interaction Platforms across Different Scenarios 影响用户在不同场景下对数字政府交互平台上的政务聊天机器人青睐程度的因素
IF 5.6 3区 管理学 Q1 BUSINESS Pub Date : 2024-04-06 DOI: 10.3390/jtaer19020043
Yuanyuan Guo, Peng Dong
This study investigates the direct and indirect influences of behavioral quality, social support, perceived system, emotional perception, and public expectation on user favorability regarding government chatbots in both government service and policy consultation contexts. The findings reveal that while behavioral quality, social support, and perceived system directly affect user favorability in both scenarios, public expectation uniquely impacts user favorability in policy consultation settings, but not in government service scenarios. Furthermore, the analysis indicates that social support, emotional perception, and public expectation all indirectly influence user favorability through their mediating effect on behavioral quality in both contexts. Notably, the significant distinction between the two scenarios is the presence of an indirect impact of perceived system on user favorability within policy consultation scenarios, which is absent in government service scenarios. This study sheds light on the intricate interplay of factors shaping user favorability with government chatbots, and provides valuable insights for improving user experiences and user favorability in different governmental service contexts.
本研究调查了在政府服务和政策咨询场景下,行为质量、社会支持、感知系统、情感认知和公众期望对用户对政府聊天机器人好感度的直接和间接影响。研究结果表明,虽然行为质量、社会支持和感知系统会直接影响两种场景下的用户好感度,但在政策咨询场景下,公众期望会独特地影响用户好感度,而在政府服务场景下则不会。此外,分析表明,社会支持、情感感知和公众期望都会通过对两种情境中行为质量的中介效应间接影响用户好感度。值得注意的是,两种情境的显著区别在于政策咨询情境中存在感知系统对用户好感度的间接影响,而在政府服务情境中则不存在这种影响。本研究揭示了影响用户对政府聊天机器人好感度的各种因素之间错综复杂的相互作用,为改善不同政府服务场景下的用户体验和用户好感度提供了有价值的见解。
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引用次数: 0
The Use of Digital Channels in Omni-Channel Retail—An Empirical Study 全方位零售中数字渠道的使用--实证研究
IF 5.6 3区 管理学 Q1 BUSINESS Pub Date : 2024-04-04 DOI: 10.3390/jtaer19020042
Iulia Diana Nagy, Dan-Cristian Dabija, Romana Emilia Cramarenco, Monica Ioana Burcă-Voicu
This article aims to highlight the influencing factors on omni-channel consumer attitudes towards virtual shopping channels, providing the literature with a new conceptual model that studies the use of technology by omni-channel consumers. The research hypotheses were established based on the literature review, and a conceptual model was defined. Quantitative research was carried out on an emerging market through the survey technique to verify the relations between the investigated concepts. In total, 307 responses from Millennials and Generation Z members were analyzed using structural equations modeling in SmartPLS. The results show that both channel and consumer characteristics, alongside their media contexts, influence the attitude and willingness to access and use retail channels. To keep up with constantly changing consumer needs, companies are advised to continually analyze the target market and implement any necessary measures. The paper expands the studies investigating the behavior of technology users, enhancing the UTAUT2 model-based literature.
本文旨在强调全渠道消费者对虚拟购物渠道态度的影响因素,为研究全渠道消费者使用技术的文献提供一个新的概念模型。在文献综述的基础上提出了研究假设,并定义了概念模型。通过调查技术对新兴市场进行了定量研究,以验证所研究概念之间的关系。利用 SmartPLS 中的结构方程模型分析了千禧一代和 Z 世代成员的 307 份回复。结果表明,渠道和消费者的特征以及他们的媒体背景都会影响他们获取和使用零售渠道的态度和意愿。为了跟上不断变化的消费者需求,建议企业持续分析目标市场并采取必要的措施。本文扩展了对技术用户行为的研究,加强了基于UTAUT2 模型的文献。
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引用次数: 0
Exploring Tourists’ Behavioral Patterns in Bali’s Top-Rated Destinations: Perception and Mobility 探索游客在巴厘岛顶级目的地的行为模式:认知与流动
IF 5.6 3区 管理学 Q1 BUSINESS Pub Date : 2024-04-01 DOI: 10.3390/jtaer19020040
Dian Puteri Ramadhani, Andry Alamsyah, Mochamad Yudha Febrianta, Lusiana Zulfa Amelia Damayanti
The tourism sector plays a crucial role in the global economy, encompassing both physical infrastructure and cultural engagement. Indonesia has a wide range of attractions and has experienced remarkable growth, with Bali as a notable example of this. With the rapid advancements in technology, travelers now have the freedom to explore independently, while online travel agencies (OTAs) serve as important resources. Reviews from tourists significantly impact the service quality and perception of destinations, and text mining is a valuable tool for extracting insights from unstructured review data. This research integrates multiclass text classification and a network analysis to uncover tourists’ behavioral patterns through their perceptions and movement. This study innovates beyond conventional sentiment and cognitive image analysis to the tourists’ perceptions of cognitive dimensions and explores the sentiment correlation between different cognitive dimensions. We find that destinations generally receive positive feedback, with 80.36% positive reviews, with natural attractions being the most positive aspect while infrastructure is the least positive aspect. We highlight that qualitative experiences do not always align with quantitative cost-effectiveness evaluations. Through a network analysis, we identify patterns in tourist mobility, highlighting three clusters of attractions that cater to diverse preferences. This research underscores the need for tourism destinations to strategically adapt to tourists’ varied expectations, enhancing their appeal and aligning their services with preferences to elevate destination competitiveness and increase tourist satisfaction.
旅游业在全球经济中发挥着至关重要的作用,既包括物质基础设施,也包括文化参与。印尼的旅游景点种类繁多,发展势头迅猛,巴厘岛就是一个显著的例子。随着技术的飞速发展,游客现在可以自由地进行独立探索,而在线旅行社(OTA)则是重要的资源。游客的评论极大地影响了目的地的服务质量和认知度,而文本挖掘则是从非结构化评论数据中提取洞察力的重要工具。本研究整合了多类文本分类和网络分析,通过游客的感知和动向揭示游客的行为模式。本研究超越了传统的情感和认知图像分析,对游客的认知维度进行了创新,并探索了不同认知维度之间的情感相关性。我们发现,旅游目的地普遍获得积极反馈,好评率高达 80.36%,其中自然景点的好评率最高,而基础设施的好评率最低。我们强调,定性的体验并不总是与定量的成本效益评估相一致。通过网络分析,我们确定了游客流动的模式,突出了迎合不同偏好的三个景点集群。这项研究强调,旅游目的地需要在战略上适应游客的不同期望,增强吸引力,使其服务符合游客的偏好,从而提升目的地的竞争力,提高游客的满意度。
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引用次数: 0
How Social Presence Influences Consumer Well-Being in Live Video Commerce: The Mediating Role of Shopping Enjoyment and the Moderating Role of Familiarity 社交存在如何影响实时视频商务中的消费者幸福感:购物乐趣的中介作用和熟悉程度的调节作用
IF 5.6 3区 管理学 Q1 BUSINESS Pub Date : 2024-03-29 DOI: 10.3390/jtaer19020039
Zhen Huang, Xue Yan, Jia Deng
In recent years, with the rapid development of live-streaming commerce, the social dynamics and psychological impact of such online activities merit further discussion. In this study, we investigate the sensory experiences of viewers watching live streaming and examine how these online experiences influence consumer well-being. We developed a conceptual model to understand this mechanism based on the relationship between social presence, shopping enjoyment, familiarity, and consumer well-being. The results of 410 samples indicate that (1) social presence in live-streaming commerce has a significant positive effect on consumer well-being; (2) shopping enjoyment plays a mediating role in the process of social presence predicting consumer well-being; and (3) familiarity plays a moderating role in the second half of the indirect effect of social presence on well-being. This study examines the relationship between social presence and consumer well-being in the context of live-streaming marketing, expanding the research scenario of consumer well-being and clarifying the psychological mechanisms and boundary conditions of the effect of social presence on consumers well-being, which has important implications for online interactive marketing enterprises to enhance social presence and promote consumers long-term well-being.
近年来,随着直播商业的快速发展,这类在线活动的社会动态和心理影响值得进一步探讨。在本研究中,我们调查了观众观看直播时的感官体验,并研究了这些在线体验如何影响消费者的幸福感。我们根据社交存在、购物乐趣、熟悉感和消费者幸福感之间的关系,建立了一个概念模型来理解这一机制。410 个样本的研究结果表明:(1) 直播商业中的社交存在对消费者幸福感有显著的正向影响;(2) 在社交存在预测消费者幸福感的过程中,购物乐趣起到了中介作用;(3) 在社交存在对幸福感的间接影响的后半部分,熟悉度起到了调节作用。本研究探讨了直播营销背景下社会临场感与消费者幸福感之间的关系,拓展了消费者幸福感的研究场景,明确了社会临场感对消费者幸福感影响的心理机制和边界条件,对网络互动营销企业提升社会临场感、促进消费者长期幸福感具有重要意义。
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引用次数: 0
The Effect of AI Agent Gender on Trust and Grounding 人工智能代理性别对信任和基础的影响
IF 5.6 3区 管理学 Q1 BUSINESS Pub Date : 2024-03-21 DOI: 10.3390/jtaer19010037
Joo-Eon Jeon
Artificial intelligence (AI) agents are widely used in the retail and distribution industry. The primary objective was to investigate whether the gender of AI agents influences trust and grounding. This paper examined the influence of AI agent gender and brand concepts on trust and grounding within virtual brand spaces. For this purpose, it used two independent variables: brand concept (functional vs. experiential) and AI agent gender (male vs. female). The dependent variables included AI agent trust and grounding. The study revealed that in virtual brand spaces centered around a functional concept, male AI agents generated higher levels of trust than female AI agents, whereas, when focused on an experiential concept, female AI agents induced higher levels of grounding than male AI agents. Furthermore, the findings indicate that the association between customers’ identification with AI agents and recommendations for actual brand purchases is mediated by trust and grounding. These findings support the idea that users who strongly identify with AI agents are more inclined to recommend brand products. By presenting alternatives that foster the establishment and sustenance of a meaningful, sustainable relationship between humans and AI, this study contributes to research on human–computer interactions.
人工智能(AI)代理广泛应用于零售和分销行业。本文的主要目的是研究人工智能代理的性别是否会影响信任度和归属感。本文研究了人工智能代理的性别和品牌概念对虚拟品牌空间中信任和接地的影响。为此,本文使用了两个自变量:品牌概念(功能性与体验性)和人工智能代理性别(男性与女性)。因变量包括人工智能代理的信任和接地。研究显示,在以功能性概念为中心的虚拟品牌空间中,男性人工智能代理比女性人工智能代理产生更高的信任度,而当以体验性概念为中心时,女性人工智能代理比男性人工智能代理产生更高的亲和力。此外,研究结果表明,客户对人工智能代理的认同与实际品牌购买推荐之间的关联是由信任和亲和力促成的。这些发现支持了这样一种观点,即强烈认同人工智能代理的用户更倾向于推荐品牌产品。通过提出促进建立和维护人类与人工智能之间有意义的、可持续的关系的替代方案,本研究为人机交互研究做出了贡献。
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引用次数: 0
Social Media Managers’ Performance: The Impact of the Work Environment 社交媒体经理的绩效:工作环境的影响
IF 5.6 3区 管理学 Q1 BUSINESS Pub Date : 2024-03-18 DOI: 10.3390/jtaer19010036
Zaira Camoiras-Rodríguez, Concepción Varela-Neira
The continuous growth of social media is causing significant modifications in the business strategies developed by organizations. Using a structural equation modeling approach, this research analyzes how the work environment affects the social media managers thriving at work and task performance. The proposed model is tested using a sample of 190 social media managers and 190 supervisors from 190 companies in the tourism sector. The results highlight the importance of proper design and implementation of social media marketing planning and top management support to enhance both thriving at work and the performance of social media managers. This research contributes to the literature on social media by examining how and when the work environment influences the attitudes and performance of social media managers, whose role is crucial in organizational performance. Simultaneously, it expands the literature on thriving, as knowledge about the impact of contextual factors on thriving is still limited. The results also demonstrate that managers can compensate for the lack of certain contextual or personal resources with other resources, providing insights into when the work environment is more beneficial in shaping positive attitudes and behaviors in employees.
社交媒体的不断发展正在对企业制定的业务战略产生重大影响。本研究采用结构方程建模法,分析了工作环境如何影响社交媒体经理的工作兴致和任务绩效。所提出的模型使用了旅游行业 190 家公司的 190 名社交媒体经理和 190 名主管作为样本进行了测试。研究结果强调了正确设计和实施社交媒体营销规划以及高层管理者的支持对于提高社交媒体经理的工作兴致和工作绩效的重要性。本研究通过考察工作环境如何以及何时影响社交媒体经理的态度和绩效,为有关社交媒体的文献做出了贡献。同时,它还扩展了有关茁壮成长的文献,因为有关环境因素对茁壮成长的影响的知识仍然有限。研究结果还表明,管理者可以用其他资源来弥补某些环境或个人资源的不足,从而深入了解工作环境何时更有利于塑造员工的积极态度和行为。
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引用次数: 0
Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney 释放人工智能在时装设计和电子商务应用中的潜力:Midjourney 案例
IF 5.6 3区 管理学 Q1 BUSINESS Pub Date : 2024-03-18 DOI: 10.3390/jtaer19010035
Yanbo Zhang, Chuanlan Liu
The fashion industry has shown increasing interest in applying artificial intelligence (AI), yet there is a significant gap in exploring the potential of emerging diffusion-modeling-based AI image-generation systems for fashion design and commerce. Therefore, this study aims to assess the effectiveness of Midjourney, one such AI system, in both fashion design and related commerce applications. We employed the action research approach with the Functional, Expressive, and Aesthetic (FEA) Consumer Needs Model as the theoretical framework. Our research comprised three stages: refining an initial idea into well-defined textual design concepts, facilitating concept development, and validating the preceding observations and reflections by creating a new line of hemp-based products that were evaluated by targeted consumers through an online survey. Findings reveal that this AI tool can assist fashion designers in creating both visually expressive attire and ready-to-wear products, meeting defined design criteria and consumer needs. Midjourney shows promise in streamlining the fashion design process by enhancing ideation and optimizing design details. Potential e-commercial applications of such AI systems were proposed, benefiting physical and digital fashion businesses. It is noted that, to date, the major limitations of using Midjourney encompass its restriction to only facilitating early fashion design stages and necessitating substantial involvement from designers.
时尚产业对应用人工智能(AI)的兴趣与日俱增,但在探索新兴的基于扩散建模的人工智能图像生成系统在时尚设计和商业领域的潜力方面还存在很大差距。因此,本研究旨在评估 Midjourney 这类人工智能系统在时装设计和相关商业应用中的有效性。我们采用行动研究法,以功能、表达和审美(FEA)消费者需求模型为理论框架。我们的研究包括三个阶段:将最初的想法提炼为定义明确的文本设计概念,促进概念的发展,以及通过创建以大麻为基础的新产品系列来验证之前的观察和思考。研究结果表明,这一人工智能工具可以帮助时装设计师设计出具有视觉表现力的服装和成衣产品,满足既定的设计标准和消费者需求。通过加强构思和优化设计细节,Midjourney 在简化时装设计流程方面大有可为。会上还提出了此类人工智能系统的潜在电子商业应用,以惠及实体和数字时尚企业。值得注意的是,迄今为止,使用 Midjourney 的主要局限性包括它仅限于促进早期时装设计阶段,而且需要设计师的大量参与。
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引用次数: 0
Influence of Electronic Word-Of-Mouth on Restaurant Choice Decisions: Does It Depend on Gender in the Millennial Generation? 电子口碑对餐厅选择决策的影响:千禧一代是否受性别影响?
IF 5.6 3区 管理学 Q1 BUSINESS Pub Date : 2024-03-14 DOI: 10.3390/jtaer19010033
Giovanny Haro-Sosa, Beatriz Moliner-Velázquez, Irene Gil-Saura, María Fuentes-Blasco
Given the exponential growth of eWOM, especially among the millennial generation, an analysis of the consultation behaviour of online opinions is essential to better understanding the decision-making process. The aim of this proposal is to analyse how the motivations towards eWOM consultation contribute to the final adoption of eWOM, especially in the restaurant context, exploring the relationship chain “motivations to consult eWOM—intention to consult eWOM—adoption to consult eWOM”. Moreover, studying the moderating effect of gender in this chain is argued. Based on a sample of 341 millennials with experience in reading online reviews and visiting restaurants, a causal model was estimated through PLS estimation in the geographic area of Ecuador. The results confirm that millennials’ motivations influence directly their intention to consult eWOM and indirectly on eWOM adoption. In addition, gender does not show a significant effect on the chain of effects. Given that virtual platforms have the potential to influence men and women equally, the communication efforts of restaurants focused on this target audience and carried out on social media must focus on aspects other than gender.
鉴于网络口碑的指数式增长,尤其是在千禧一代中,对网络意见咨询行为的分析对于更好地理解决策过程至关重要。本建议旨在分析网络口碑咨询动机如何促进网络口碑的最终采纳,尤其是在餐饮业中,探索 "网络口碑咨询动机-网络口碑咨询意向-网络口碑咨询采纳 "的关系链。此外,还论证了性别在这一关系链中的调节作用。以 341 名具有阅读在线评论和访问餐馆经验的千禧一代为样本,通过 PLS 估计厄瓜多尔地区的因果模型。结果证实,千禧一代的动机直接影响了他们咨询网络口碑的意向,并间接影响了网络口碑的采用。此外,性别对连锁效应的影响并不显著。鉴于虚拟平台有可能对男性和女性产生同等影响,餐厅在社交媒体上针对这一目标受众开展的传播工作必须关注性别以外的其他方面。
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引用次数: 0
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Journal of Theoretical and Applied Electronic Commerce Research
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