Pub Date : 2024-05-03DOI: 10.1080/1051712x.2024.2349090
Shivam Rai, Preeti Narwal
{"title":"Fairness Perceptions, Happiness, and Behavioral Intentions in Trade Fairs: An Investigation from the Relational Model of Justice","authors":"Shivam Rai, Preeti Narwal","doi":"10.1080/1051712x.2024.2349090","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2349090","url":null,"abstract":"","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141014840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-02DOI: 10.1080/1051712x.2024.2336456
Xihan Gao, Zheng Wang, Yuan Gao, Rui Wang, Yin Bai
Given the increasing significance of reverse channels in business-to-business markets, there is a need to establish a comprehensive understanding of issues related to reverse channel. The authors c...
{"title":"Research on Reverse Channel: Review and Prospects","authors":"Xihan Gao, Zheng Wang, Yuan Gao, Rui Wang, Yin Bai","doi":"10.1080/1051712x.2024.2336456","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2336456","url":null,"abstract":"Given the increasing significance of reverse channels in business-to-business markets, there is a need to establish a comprehensive understanding of issues related to reverse channel. The authors c...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140602919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-23DOI: 10.1080/1051712x.2024.2321347
Ying Han, Guijun Zhuang
Multichannel marketing has become the norm for distributing goods and services, and manufacturers and distributors operate in various channel organization forms. Drawing on transaction cost theory ...
{"title":"Aligning Governance Mechanisms with Organization Forms in Multichannel Marketing","authors":"Ying Han, Guijun Zhuang","doi":"10.1080/1051712x.2024.2321347","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2321347","url":null,"abstract":"Multichannel marketing has become the norm for distributing goods and services, and manufacturers and distributors operate in various channel organization forms. Drawing on transaction cost theory ...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140003493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-15DOI: 10.1080/1051712x.2024.2315344
Thanh Trang Bui, Dung Quoc To
{"title":"Linking Green Innovation to Firm Success: Cost Leadership’s Mediating Role in Vietnam","authors":"Thanh Trang Bui, Dung Quoc To","doi":"10.1080/1051712x.2024.2315344","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2315344","url":null,"abstract":"","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139775196","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-15DOI: 10.1080/1051712x.2024.2315344
Thanh Trang Bui, Dung Quoc To
{"title":"Linking Green Innovation to Firm Success: Cost Leadership’s Mediating Role in Vietnam","authors":"Thanh Trang Bui, Dung Quoc To","doi":"10.1080/1051712x.2024.2315344","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2315344","url":null,"abstract":"","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139834672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-09DOI: 10.1080/1051712x.2024.2315337
Tony Yan, Michael R. Hyman, Grant C. Aguirre, Wenkai Zhou
{"title":"A Synthetic Model of Chinese Business Ethics in Business-To-Business Contexts","authors":"Tony Yan, Michael R. Hyman, Grant C. Aguirre, Wenkai Zhou","doi":"10.1080/1051712x.2024.2315337","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2315337","url":null,"abstract":"","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139790120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-09DOI: 10.1080/1051712x.2024.2315337
Tony Yan, Michael R. Hyman, Grant C. Aguirre, Wenkai Zhou
{"title":"A Synthetic Model of Chinese Business Ethics in Business-To-Business Contexts","authors":"Tony Yan, Michael R. Hyman, Grant C. Aguirre, Wenkai Zhou","doi":"10.1080/1051712x.2024.2315337","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2315337","url":null,"abstract":"","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139849700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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