Journal of Business-To-Business Marketing最新文献

{"title":"Acquiring Professional Service Customers: Do Agile Project Methods Increase the Intention to Choose an Out-supplier?","authors":"Silke Bambauer-Sachse, Thomas Helbling","doi":"10.1080/1051712X.2022.2039477","DOIUrl":"https://doi.org/10.1080/1051712X.2022.2039477","url":null,"abstract":"ABSTRACT Purpose The study investigates how different constellations of agile and plan-driven project management methods used by in- and out-suppliers, out-supplier reputation, and satisfaction with the in-supplier affect intentions to choose the out-supplier for a new professional service, and whether these effects are mediated by perceived switching costs. Methodology This is a survey-based study with 971 participants in Switzerland using scenarios about a new digital business solution. The data were analyzed using path analysis and analysis of variance. Findings The intention to choose the out-supplier is highest when the out-supplier uses agile methods while the in-supplier uses plan-driven methods. Higher out-supplier reputation leads to lower perceived switching costs and higher intentions to choose the out-supplier. Higher satisfaction with the in-supplier leads to higher perceived switching costs and lower intentions to choose the out-supplier. Research implications The results extend previous research by showing that the constellation of project management methods has stronger effects on perceived switching costs and intentions to choose the out-supplier than have out-supplier reputation and satisfaction with the in-supplier. While perceived switching costs depend more strongly on out-supplier reputation, intentions to choose the out-supplier depend more strongly on satisfaction with the in-supplier. Practical implications Out-suppliers can increase their acquisition rate by using agile methods when competing with an in-supplier using a plan-driven approach. Out-suppliers should proactively communicate the benefits of agile approaches in the business initiation stage, invest in proactive reputation management, and carefully analyze the existing business relationship between the target customer and the in-supplier. If the target customer is satisfied with the in-supplier using an agile approach, it is less likely that the out-supplier will successfully outcompete them. Originality This study is the first to examine the effects of different constellations of project management methods in addition to out-supplier reputation and satisfaction with the in-supplier on perceived procedural switching costs and the intention to choose the out-supplier.","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":"29 1","pages":"1 - 18"},"PeriodicalIF":1.4,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49539039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Retrospective View and Thematic Analysis of Business-to-Business Relationships through Bibliometric Analysis","authors":"Priyanka Sharma, Surajit Saha, M. Balaji","doi":"10.1080/1051712X.2022.2039478","DOIUrl":"https://doi.org/10.1080/1051712X.2022.2039478","url":null,"abstract":"ABSTRACT Purpose In the current business context, deliberations concerning business-to-business relationships (business relationships) and their importance to business firms are increasing. The extensive research in this area over the past three decades had created a need to synthetize existing research. This paper explores the development of business relationships domain concerning (1) publication trend, (2) influential publications, (3) prolific contributors, (4) themes of research, and (5) future research directions. Methodology/Approach This study used the Web of Science core collection to identify influential articles, authors, journals, geographies, universities, and key research themes associated with business relationships. We developed a graphical analysis of the bibliographical material using VOSviewer. Network structures, including keywords co-occurrence and coauthorship analysis, further strengthened our understanding of this domain. Findings The findings showed a consistent increase in research on business relationships since its inception. The content analysis of the keywords revealed four dominant research themes: the role of information and technology in maintaining business relationships, value creation in business relationships, customer satisfaction and loyalty in business relationships, and inter-organizational trust and governance in business relationships. Research Implications This study provides a comprehensive view into research themes in business relationship area. The present study also helps researchers in identifying future directions of research in the business relationships area. Practical Implications The four key dominant themes identified in the study present key managerial insights. According to the research themes, business firms should embrace digital technological tools, collaborate with customers and other stakeholders, develop loyal customers, and implement relational governance mechanisms to develop long-term business relationships. Originality/Value/Contribution of the paper This study provides insight into the advancement of business relationships area by exploring the relevant body of knowledge, dominant research institutions, prominent topics, and future research possibilities. This includes articles published in top management journals from 1990–2020. This bibliometric study is a pioneering effort to map the domain of business-to-business relationships, wherein current insights and future research directions take center stage.","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":"29 1","pages":"19 - 42"},"PeriodicalIF":1.4,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42067758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Comparison of Quantium Consciousness Index and Richmond Agitation Sedation Scale in Mechanically Ventilated Critically Ill Patients: An Observational Study.","authors":"Makam S Harsha, Pradeep K Bhatia, Ankur Sharma, Priyanka Sethi","doi":"10.5005/jp-journals-10071-24183","DOIUrl":"10.5005/jp-journals-10071-24183","url":null,"abstract":"<p><strong>Background: </strong>The quantium consciousness index (qCON), an electroencephalography (EEG)-based modality, has no studies regarding intensive care unit (ICU) sedation, though very few studies describe its use for assessing depth of anesthesia in the operation theater. In this study, we evaluated qCON for assessing sedation compared with Richmond Agitation Sedation Scale (RASS) in patients on a mechanical ventilator in the ICU.</p><p><strong>Materials and methods: </strong>Eighty-seven mechanically ventilated patients aged between 18 and 60 years were investigated over a 12-hour period. They were given a standardized dosage of sedation comprised of a bolus dose of propofol 0.5 mg/kg and fentanyl 1 µg/kg, and then infusions of propofol 2-5 mg/kg/hour and fentanyl 0.5-2 µg/kg/hour. These drug infusions were adjusted to achieve a RASS score between 0 and -3. Using the qCON monitor, the investigator recorded the qCON values and then assessed the RASS score.</p><p><strong>Results: </strong>A total of 1,218 readings were obtained. After contrasting each qCON value correspondingly with time to each RASS value, we found their correlation to be statistically significant (ρ = 0.288, <i>p</i> <0.0001). With the help of receiver operating characteristic (ROC) curves, we were able to differentiate appropriate from inappropriate levels of sedation. A qCON value of 80 had a sensitivity of 72.67% and a specificity of 67.42% (AUC 0.738 with SE 0.021).</p><p><strong>Conclusion: </strong>qCON can be used for assessing sedation levels in mechanically ventilated critically ill patients.</p><p><strong>Clinical trial registration: </strong>CTRI/2019/07/020064.</p><p><strong>How to cite this article: </strong>Harsha MS, Bhatia PK, Sharma A, Sethi P. Comparison of Quantium Consciousness Index and Richmond Agitation Sedation Scale in Mechanically Ventilated Critically Ill Patients: An Observational Study. Indian J Crit Care Med 2022;26(4):491-495.</p>","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":"21 1","pages":"491-495"},"PeriodicalIF":1.5,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9067479/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82153219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Integrating Social Media and Traditional Modes of Customer Interaction for New B2B Service Development","authors":"I. Alam","doi":"10.1080/1051712x.2021.2012078","DOIUrl":"https://doi.org/10.1080/1051712x.2021.2012078","url":null,"abstract":"","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":"1 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2021-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42486548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reviewing Global Relational Governance Research from 2002 to 2020","authors":"Xiaolin Li, Ruirui Zhang, Yilin Yin, Jiaojiao Deng","doi":"10.1080/1051712X.2021.1974168","DOIUrl":"https://doi.org/10.1080/1051712X.2021.1974168","url":null,"abstract":"ABSTRACT Purpose Relational governance has been attracting more and more attention in this century. Current research in relational governance field mainly discusses the impact of relational governance on exchange performance, the interrelation between relational and formal governance, etc. However, the limitation of the existing research in relational governance research subfield is that fewer studies have conducted a review-based study to assess global relational governance research. In other words, an attempt at research looking backward, the status quo, as well as looking forward toward research frontiers and openings for future research on global relational governance is almost nonexistent. To attempt to fill this opening, this study aims to review the global relational governance research from 2000 to 2020 combining quantitative analysis (bibliometric analysis) with qualitative analysis (content analysis). The objective of this study is as follows: 1) to look backward to discern the status quo of relational governance research from 2000 to 2020; and 2) to attempt look forward the research frontiers and opening s for future research; 3) to derive and propose a basic framework in this field. Methodology As a literature review based on the bibliometric methods, it is important to look back at papers which have been published in the past by presenting and analyzing the massive literature data. Furthermore, it is critical to propose trends that are emerging in this research field. That’s to say, both forward looking and backward looking are necessary. Accordingly, we adopted a four-step workflow consisting of data collection, descriptive analysis, quantitative analysis, and qualitative analysis complementing the results of quantitative analysis. That is to say, this paper in lock step manner combines quantitative analysis with qualitative analysis to look backward uncovering status quo of global relational governance research from 2000 to 2020, and to attempt to look identifying research frontiers and openings for future research. Especially, in quantitative analysis section, by using the tool of CitespaceV, we can objectively look backward the research hot topics and look forward research trends and frontiers initially. Subsequently, the qualitative analysis complementing the results of quantitative analysis, aims to further look backward the research topics which are important but ignored in the quantitative analysis and look forward research openings in relational governance research field. By this mean, we can draw a relatively objective and comprehensive conclusion on global relational governance research. Findings Using the data gathered from the WOS core collection database, we looked backward the status quo, and looked forward the research openings on global relational governance research. As for the status quo, the influential countries and institutions, pivotal scholars, key documents, hot topics, research trends, and frontiers were ide","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":"28 1","pages":"421 - 439"},"PeriodicalIF":1.4,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43192000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How to Understand and Succeed in Business Marketing in an Emerging Africa","authors":"R. Abratt","doi":"10.1080/1051712X.2021.1989880","DOIUrl":"https://doi.org/10.1080/1051712X.2021.1989880","url":null,"abstract":"I was pleased to be able to review this book as new B2B books are rare and this one focused on Africa is particularly welcome. I was interested in seeing how the authors treated B2B marketing in different African countries, as, like Europe, individual countries are different from each other in terms of size, infrastructure, commerce and economic activity. There are some similarities between countries as well. In reading this text, the authors focused on only a few of the larger countries. In addition, some chapters have good African examples and others do not. The theory of B2B marketing is handled very well, and this book can be used outside of the African continent as well. The authors give reasons as why we should read this book: Excellent understanding of contemporary concepts and models of B2B marketing Ability to analyze the organization’s B2B environment Ability to develop relevant competitive and collaborative B2B strategies Excellent understanding and ability to analyze the organization’s positions in, and develop strategies for its networks, supply chains, clusters and business ecosystems New insightful understanding of their positions in business markets and how to strategize to improve their performance, particularly for executives and leaders of public institutions and non-governmental organizations. My general observation is that the authors did a good job as I feel that these objectives have been largely achieved. The book is divided into six main sections with section 1 dealing with the characteristics of the B2B market. This section is divided into two chapters, the first, the B2B market and the second, strategy in the B2B Market. Chapter 1 is a general introduction to B2B marketing, with a brief discussion of the marketing mix in B2B. It uses good examples of companies including African organizations in various African countries. The marketing concept in relation to B2B is also presented. There is an interesting discussion of the parties involved in B2B. The similarities and differences between B2B marketing and B2C are highlighted. The chapter ends of with a short case of Crispy Kreme in South Africa, and then short discussions of Kenya’s tourism sector, the motor industry development program in South Africa, the evolution of the Tanzanian innovation ecosystem and business relationships in an enterprise cluster of informal artisans in Ghana. The reader gets insights from the different countries in Africa from East to West and the South. Overall, this chapter gives the reader a good introduction to B2B marketing in general and the African context in particular.","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":"28 1","pages":"441 - 443"},"PeriodicalIF":1.4,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49412367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Social Media Agencies and Clients: A Resource Integration Approach","authors":"A. Lone, A. Mohd‐Any, N. Mohd Salleh","doi":"10.1080/1051712X.2021.2012080","DOIUrl":"https://doi.org/10.1080/1051712X.2021.2012080","url":null,"abstract":"ABSTRACT The purpose of this paper is to empirically investigate the agency-client relationship dynamic between a client firm and social media agency through the theoretical lens of service-dominant logic (S-D logic) of marketing, specifically through the application of a resource integration approach. The study adopted an exploratory qualitative research approach to investigate resource integration practices among client firms and social media agencies. 29 expert interviews were conducted with senior social media personnel from both client firms and social media agencies. Data analysis was conducted using a thematic analysis approach to analyze interview-based data. The findings specify that client firms and social media agencies can use their shared operant resources to engage in resource integration activities specific to social media, which can lead to higher-order resource formation that can drive value co-creation. Social media marketing research has largely been dominated by consumer-centric studies. Lesser focus has been given to exploring how social media has been adopted by firms, and how they use social media as a part of their marketing strategy. To that end, the current study contributes to the area of firm-centric research on social media marketing by empirically exploring the relationship between client firms and their social media agencies via the conceptual lens of S-D logic value co-creation. Specifically, the novelty of the study lies in its examination of the social media-based operant resources which are exchanged and integrated within the agency-client dyad, as well as the examination of the resource integration activities which underlie said resource exchanges.","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":"28 1","pages":"369 - 394"},"PeriodicalIF":1.4,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42376825","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Role of Salespeople in Value Co-Creation and Its Impact on Sales Performance","authors":"Hayam Alnakhli, Aniefre Eddie Inyang, Omar S. Itani","doi":"10.1080/1051712X.2021.2012079","DOIUrl":"https://doi.org/10.1080/1051712X.2021.2012079","url":null,"abstract":"ABSTRACT Purpose This paper aims to examine salesperson skills, including listening, communication, and adaptive selling, that can enable value co-creation with customers and increase sales performance, while taking into consideration the contingent role of salesperson relationship-enhancing activities. Methodology Survey and objective sales performance data were collected from 201 B2B salespeople in the industrial goods industry. The hypotheses were tested using PLS-SEM. Findings The results show adaptive selling, listening, and communication of salespeople positively impact the behaviors of salespeople to co-create value with customers. The results show that when salespeople co-create value with customers, they will have a positive effect on sales performance. Results show how value co-creation mediates the effects of listening and adaptive selling on sales performance. Research Implications Salespeople need to effectively listen to their customers to provide needed solutions by jointly working with them to co-create value. Similarly, a salesperson’s communication and adaptive selling skills have collective impacts that positively contribute to the value co-creation process. Results supplement previous findings in the literature by showing value co-creation holds a positive effect on sales performance at the micro salesperson level. The results offer additional support to the ongoing dialog on the role of a salesperson as a value co-creator. Practical Implications This study has identified several variables that engender successful co-creation by salespeople in B2B sales contexts. Findings demonstrate that salespeople who can adapt their selling approach, are good listeners, and can effectively communicate with customers can engender the value co-creation process with customers. The findings serve as a base to create professional guidelines about the skills and capabilities salespeople need to successfully execute a value co-creation process. Originality/Value The study adds to the literature on value co-creation by highlighting three factors that can enhance the value co-creation process at the level of salespeople leading to better sales outcomes. This research adds the existing literature on the role of value co-creation in sales by empirically examining the relationship between value co-creation and sales performance at the salesperson level.","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":"28 1","pages":"347 - 367"},"PeriodicalIF":1.4,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41605450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Framing Static and Dynamic Time-Periods through the Teleological Lens in the Implementation Process of Enterprise Resource Planning","authors":"R. Rodríguez, Carmen Otero-Neira, G. Svensson","doi":"10.1080/1051712X.2021.2012081","DOIUrl":"https://doi.org/10.1080/1051712X.2021.2012081","url":null,"abstract":"ABSTRACT Purpose Enterprise Resource Planning (ERP) is a technological tool which improves and eases B to B communication and reinforces business relationships as well as business-to-business (B to B) marketing. Based on a teleological lens in B to B relationships between ERP sellers and ERP buyers, the research objective of this study is to frame static and dynamic time-frames in the ERP implementation process in B to B markets. The aim is to shed light on the consideration of time-periods (i.e. past, present and future) as either tatic or dynamic in the implementation process of complex service solutions, such as ERP, in a B to B marketing setting. Design/methodology/approach This study is conducted with respect to Spanish companies focusing on the first main pre-implementation, first main implementation and first main post-implementation process of ERP software solutions in B to B markets. This study embraces a multi-method design consisting of the four phases. It enables data triangulation through in-depth structured interviews in a follow-up study, so as to validate the results. Findings Reports static and dynamic time-periods through a teleological lens in the implementation process of ERP in B to B market of the Spanish healthcare industry. This study indicates that more than half of the ERP buyers were not entirely satisfied, after finalizing the ERP implementation process. Subsequently, less than half of them received only a software solution and the rest considered they had received merely a somewhat adapted software solution. Furthermore, only one out of ten confirmed that the software solution obtained was a fully adapted solution beyond the ERP buyers’ expectations and truly taking into account their needs. This study also reveals that there are still some ERP implementation processes indicating that the seller does not take into account the needs of the buyer at all. Altogether, the findings indicate that the B to B marketing process is often not satisfactory. It is widely known that the ERP is a standardized tool that requires adaptation of the ERP software solution to the buyer’ in B to B markets. Research limitations/implications The combination of static and dynamic considerations of time with formative, rationalist and transformative teleological lenses outline and distinguish between various strategies for handling the ERP pre-implementation process, the ERP implementation process and the ERP post-implementation process in B to B marketing. We contend that another core research implication in B to B marketing, taking into consideration static and dynamic time-periods through the teleological lens, addresses the need to match the ERP seller perspective with that of the ERP buyer. A mismatch may turn out unsatisfactorily for both the ERP seller and the ERP buyer. It is therefore crucial in the B to B marketing strategy that there be a balance between flexibility and adaptations of the ERP seller to the expectations and experienc","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":"28 1","pages":"395 - 420"},"PeriodicalIF":1.4,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48956929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Practitioner Note: A Meta-Analysis on Coopetition and Performance Relationship","authors":"Junping Yang, Mengjie Zhang, Wanning Li","doi":"10.1080/1051712X.2021.1974171","DOIUrl":"https://doi.org/10.1080/1051712X.2021.1974171","url":null,"abstract":"ABSTRACT Purpose: We argue consistent with the knowledge-based theory that variances in the outcome of firms’ coopetition strategy depend on the characteristics of industries. Industry characteristics are one of the reasons for the heterogeneity of existing research. Design/methodology/approach: This article conducts a meta-analysis on the relationship between coopetition and performance. Empirical evidence was collected from 86374 firms nested in 49 independent samples. Meta-regression was used for moderator analysis. Findings: Empirical evidence from 86374 firms nested in 49 independent samples reveals a positive relationship between coopetition and performance. Industry positively moderates the relationship between coopetition and innovation. In contrast, we neither find a significant relationship between the intensity of coopetition and performance nor for industry’s moderation on the coopetition- performance association. Originality/value/contribution: In the field of coopetition, there is a lack of literature that uses meta-analysis to integrate existing empirical studies. The present article provides a more detailed perspective in explaining the heterogeneity prevailing in the coopetition and performance relationship. This paper ends with a series of limitations and avenues for future research.","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":"28 1","pages":"307 - 320"},"PeriodicalIF":1.4,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46700622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}