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Journal of Business-To-Business Marketing最新文献

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Modeling New Technology Readiness and Acceptance in the Case of B2B Marketing Employees 以 B2B 营销员工为例,模拟新技术的准备和接受情况
IF 1.4 4区 管理学 Q3 BUSINESS Pub Date : 2024-06-20 DOI: 10.1080/1051712x.2024.2364699
Kim-Shyan Fam, Yang Liu, Sheng Wei, Tudor Edu, Razvan Zaharia, Costel Negricea
There is no doubt that technology impacts organizational processes and key performance. However, the success of an organization is influenced by the openness and willingness of staff to accept a sp...
毫无疑问,技术会影响组织流程和关键绩效。然而,一个组织的成功与否取决于员工是否开放和愿意接受技术。
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引用次数: 0
Facilitating Interfirm Collaboration by Using Social Media 利用社交媒体促进企业间合作
IF 1.4 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2024-06-10 DOI: 10.1080/1051712x.2024.2364685
Tingyu Lu, Xubing Zhang, Guijun Zhuang, Yu Chang
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引用次数: 0
Navigating the Neuromarketing Landscape: Valuable Insights for Businesses in a Post-Pandemic World 驾驭神经营销格局:后流行病世界中企业的宝贵见解
IF 1.4 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2024-06-03 DOI: 10.1080/1051712x.2024.2361784
Kawalpreet Singh, Arvind Kumar, Gursimranjit Singh
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引用次数: 0
The Impact of Monitoring on Reseller Slackness: The Mediating Role of Channel Conflict 监控对经销商懈怠的影响:渠道冲突的调解作用
IF 1.4 4区 管理学 Q3 BUSINESS Pub Date : 2024-05-31 DOI: 10.1080/1051712x.2024.2360995
Fanglan Pang, Jiayi Li, Ruifeng Wei
The purpose of this study is to examine how monitoring influences reseller slackness. We try to answer the following: (1) How do monitoring (behavior monitoring and output monitoring affect reselle...
本研究旨在探讨监控如何影响经销商的懈怠行为。我们试图回答以下问题:(1) 监控(行为监控和产出监控)如何影响经销商的怠工行为?
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引用次数: 0
The Role of Agility and Sales Orientation Ambidexterity in SME Sales Growth: Transition Country Perspective 中小企业销售增长中的敏捷性和销售导向灵活性的作用:转型国家视角
IF 1.4 4区 管理学 Q3 BUSINESS Pub Date : 2024-05-29 DOI: 10.1080/1051712x.2024.2358238
Dario Miočević, Maja Arslanagić-Kalajdžić
Inspired by the resource-based view, this study focuses on two types of capabilities: dynamic (i.e. agility) and ordinary (sales capabilities). We aim to investigate whether SMEs that cultivate exc...
受基于资源的观点的启发,本研究重点关注两类能力:动态能力(即敏捷性)和普通能力(销售能力)。我们的目的是研究那些培养了卓越销售能力的中小型企业是否也具有这种能力。
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引用次数: 0
Analyzing Business Model Innovation in Internet Firms: A Bibliometric Study 分析互联网公司的商业模式创新:文献计量学研究
IF 1.4 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2024-05-23 DOI: 10.1080/1051712x.2024.2349089
Xiaojie Wu, Yuanman He, Xiaomei Chen
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引用次数: 0
Digital Empowerment: How Small B to B Companies Remodel the Value Chain Through Digital Platforms 数字赋权:小型 B to B 公司如何通过数字平台重塑价值链
IF 1.4 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2024-05-21 DOI: 10.1080/1051712x.2024.2354708
Hong Huo, Daniela Ioniță, Lucian-Florin Onișor, A. Stancu
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引用次数: 0
Does Taxation Foster Entrepreneurship across Western Balkans Countries? Empirical Evidence across 30 Years 税收是否促进了西巴尔干国家的创业?跨越 30 年的经验证据
IF 1.4 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2024-05-16 DOI: 10.1080/1051712x.2024.2349094
Larissa M. Batrancea, Arif Murrja, Ema Speranta Masca, Pjetër Ndreca, Horia Tulai, Bekim Poleshi
In developing economies, which aim to join the European Union in the upcoming future, entrepreneurial endeavors are important and defining for their economic growth. Most of the time, potential inv...
在以在不久的将来加入欧盟为目标的发展中经济体,创业努力对其经济增长具有重要的决定性意义。在大多数情况下,潜在的投资人都不希望自己的企业成为欧盟的一员。
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引用次数: 0
Political Skill of B to B Sales Team as a Dynamic Capability: A Strategic Resource Perspective 作为一种动态能力的 B to B 销售团队的政治技能:战略资源视角
IF 1.4 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2024-05-14 DOI: 10.1080/1051712x.2024.2349096
Rony Castillo-Alarcón, Leslier Valenzuela-Fernández
To identify the key internal and external collective conditions and determinants for sales managers in the B to B context, which would allow the articulation of Team Political Skill as a firm’s dyn...
确定 B to B 背景下销售经理的主要内部和外部集体条件和决定因素,从而将团队政治技能阐明为公司的动力。
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引用次数: 0
Supplier pro-relational opportunism: Antecedents and effects on cooperative buyer-supplier relationships 供应商的机会主义:买方-供应商合作关系的前因和影响
IF 1.4 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2024-05-04 DOI: 10.1080/1051712x.2024.2346724
Qianwen Sun, Liqun Xu
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引用次数: 0
期刊
Journal of Business-To-Business Marketing
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