Pub Date : 2022-03-09DOI: 10.1080/15377857.2022.2047136
T. Gray, Adam G. Hughes
We develop a simple theory of information spillovers within political advertising: individuals use information conveyed by candidate-specific ads to evaluate other candidates seeking different offices. We test the theory by linking state court of last resort election returns with a complete set of gubernatorial, congressional, and state supreme court political advertisements in 2010. We show that up-ballot advertisements about crime have spillover effects on judicial race outcomes. Specifically, fearful references to crime in non-judicial campaign advertisements decrease judicial incumbent vote share, while enthusiastic references to crime increase incumbent vote share. We estimate that cumulative spillover effects from crime ads in gubernatorial and congressional advertising campaigns in 2010 decreased incumbent justices’ average expected vote share, affecting the outcome of at least one state supreme court election in 2010. We show that ads affect vote choice by providing information to voters, rather than by priming local crime rates. We also conduct two placebo tests to validate our results. Overall, these findings provide evidence of ads’ political effectiveness, while our research design proposes a conceptual framework for understanding advertising effects in context.
{"title":"Spillover Effects in Political Advertising: Evidence from Judicial Elections","authors":"T. Gray, Adam G. Hughes","doi":"10.1080/15377857.2022.2047136","DOIUrl":"https://doi.org/10.1080/15377857.2022.2047136","url":null,"abstract":"We develop a simple theory of information spillovers within political advertising: individuals use information conveyed by candidate-specific ads to evaluate other candidates seeking different offices. We test the theory by linking state court of last resort election returns with a complete set of gubernatorial, congressional, and state supreme court political advertisements in 2010. We show that up-ballot advertisements about crime have spillover effects on judicial race outcomes. Specifically, fearful references to crime in non-judicial campaign advertisements decrease judicial incumbent vote share, while enthusiastic references to crime increase incumbent vote share. We estimate that cumulative spillover effects from crime ads in gubernatorial and congressional advertising campaigns in 2010 decreased incumbent justices’ average expected vote share, affecting the outcome of at least one state supreme court election in 2010. We show that ads affect vote choice by providing information to voters, rather than by priming local crime rates. We also conduct two placebo tests to validate our results. Overall, these findings provide evidence of ads’ political effectiveness, while our research design proposes a conceptual framework for understanding advertising effects in context.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":" ","pages":""},"PeriodicalIF":1.2,"publicationDate":"2022-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47659464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-24DOI: 10.1080/15377857.2022.2040690
Phillip C. Arceneaux, Osama Albishri, S. Kiousis
{"title":"How Candidates Influence Each Other in Electoral Politics: Intercandidate Agenda-Building in Florida’s 2018 Midterm Election","authors":"Phillip C. Arceneaux, Osama Albishri, S. Kiousis","doi":"10.1080/15377857.2022.2040690","DOIUrl":"https://doi.org/10.1080/15377857.2022.2040690","url":null,"abstract":"","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":" ","pages":""},"PeriodicalIF":1.2,"publicationDate":"2022-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49469658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-21DOI: 10.1080/15377857.2022.2040691
Alexandra M. Williams, Trudy Horsting, Mark D. Ramirez
{"title":"What’s in a Campaign Logo? Exploring Differences in Candidate Self-Presentation through Campaign Logos","authors":"Alexandra M. Williams, Trudy Horsting, Mark D. Ramirez","doi":"10.1080/15377857.2022.2040691","DOIUrl":"https://doi.org/10.1080/15377857.2022.2040691","url":null,"abstract":"","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"1 1","pages":""},"PeriodicalIF":1.2,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42603865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-11DOI: 10.1080/15377857.2022.2030848
S. De Marco, J. Robles, Borja Moya-Gómez, Daniel Gomez (UCM)
{"title":"The Un-Connectivity of Connective Parties: Analyzing the Online Interaction Patterns of Unidos Podemos in Spain","authors":"S. De Marco, J. Robles, Borja Moya-Gómez, Daniel Gomez (UCM)","doi":"10.1080/15377857.2022.2030848","DOIUrl":"https://doi.org/10.1080/15377857.2022.2030848","url":null,"abstract":"","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":" ","pages":""},"PeriodicalIF":1.2,"publicationDate":"2022-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49316813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-19DOI: 10.1080/15377857.2021.2024479
Khanh Ly Tranová, Anastasia Veneti
{"title":"The Use of Podcasting in Political Marketing: The Case of the Czech Republic","authors":"Khanh Ly Tranová, Anastasia Veneti","doi":"10.1080/15377857.2021.2024479","DOIUrl":"https://doi.org/10.1080/15377857.2021.2024479","url":null,"abstract":"","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":" ","pages":""},"PeriodicalIF":1.2,"publicationDate":"2022-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44321982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-14DOI: 10.1080/15377857.2021.1997877
K. Lipsitz, Javier Padilla
{"title":"The Nonlinear Effects of Political Advertising","authors":"K. Lipsitz, Javier Padilla","doi":"10.1080/15377857.2021.1997877","DOIUrl":"https://doi.org/10.1080/15377857.2021.1997877","url":null,"abstract":"","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":" ","pages":""},"PeriodicalIF":1.2,"publicationDate":"2021-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47877660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-17DOI: 10.1080/15377857.2021.1997876
Gunaro Setiawan, D. Arli, P. Woods
{"title":"Scale development: Exploring successful political outsiders’ brand image to determine reformist dimensions","authors":"Gunaro Setiawan, D. Arli, P. Woods","doi":"10.1080/15377857.2021.1997876","DOIUrl":"https://doi.org/10.1080/15377857.2021.1997876","url":null,"abstract":"","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":" ","pages":""},"PeriodicalIF":1.2,"publicationDate":"2021-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45113311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-19DOI: 10.1080/15377857.2021.1978033
David E. Clementson, Michael J. Beatty, Tong Xie
{"title":"What Does It Mean to Have a Presidential Image? A Multiple-Group Confirmatory Factor Analysis Measuring Trump and Biden in 2020","authors":"David E. Clementson, Michael J. Beatty, Tong Xie","doi":"10.1080/15377857.2021.1978033","DOIUrl":"https://doi.org/10.1080/15377857.2021.1978033","url":null,"abstract":"","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":" ","pages":""},"PeriodicalIF":1.2,"publicationDate":"2021-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46384246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-26DOI: 10.1080/15377857.2021.1939565
D. Bergan
It is a pleasure to introduce this special issue on the role of norms in the 2020 election. Social norms are unwritten rules that guide behavior (Chung and Rimal 2016). Democratic norms refer speci...
很高兴介绍2020年大选中规范的作用专题。社会规范是指导行为的不成文规则(Chung and Rimal 2016)。民主规范指的是规范……
{"title":"Introduction: Democratic Norms, Group Perceptions, and the 2020 Election","authors":"D. Bergan","doi":"10.1080/15377857.2021.1939565","DOIUrl":"https://doi.org/10.1080/15377857.2021.1939565","url":null,"abstract":"It is a pleasure to introduce this special issue on the role of norms in the 2020 election. Social norms are unwritten rules that guide behavior (Chung and Rimal 2016). Democratic norms refer speci...","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"20 1","pages":"251 - 254"},"PeriodicalIF":1.2,"publicationDate":"2021-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15377857.2021.1939565","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46305923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-19DOI: 10.1080/15377857.2021.1950099
Jorge David Fernández Gómez, Antonio Pineda, Maria-Teresa Gordillo-Rodriguez
One of political marketing’s theoretical tenets is the translation of commercial advertising techniques to politics. This paper focuses on celebrity endorsement as a commercial technique which is t...
政治营销的理论原则之一是将商业广告技术转化为政治。本文主要研究的是明星代言作为一种商业技术。
{"title":"Celebrities, Advertising Endorsement, and Political Marketing in Spain: The Popular Party’s April 2019 Election Campaign","authors":"Jorge David Fernández Gómez, Antonio Pineda, Maria-Teresa Gordillo-Rodriguez","doi":"10.1080/15377857.2021.1950099","DOIUrl":"https://doi.org/10.1080/15377857.2021.1950099","url":null,"abstract":"One of political marketing’s theoretical tenets is the translation of commercial advertising techniques to politics. This paper focuses on celebrity endorsement as a commercial technique which is t...","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"1 1","pages":""},"PeriodicalIF":1.2,"publicationDate":"2021-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15377857.2021.1950099","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42236835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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