Pub Date : 2021-07-25DOI: 10.1080/10495142.2021.1953671
Simona Stojanova, M. Zečević, Barbara Culiberg
ABSTRACT The gap between environmental attitudes and behaviors has been on research agendas for a while. Despite the enormous efforts of all concerned parties to increase consumer engagement in environmental issues, the levels of individual environmental concern are still higher than actual green purchasing. Considering the shortcomings in theory and practice, the purpose of this paper is to examine the link between environmental concern and environmental buying behavior by introducing three mediating variables, namely consumer environmental knowledge, perceived consumer effectiveness, and perceived personal relevance. The hypotheses were tested on a sample of 319 consumers using structural equation modeling. The results show that environmental concern predicts environmental buying behavior. Environmental concern also influences consumer knowledge, perceived consumer effectiveness, and perceived personal relevance, while environmental buying behavior is affected by knowledge and effectiveness. The model testing confirmed a partially mediated model. The findings offer several avenues for public policy makers, academics, and socially responsible companies that find the environment important.
{"title":"From Words to Deeds: How Do Knowledge, Effectiveness, and Personal Relevance Link Environmental Concern and Buying Behavior?","authors":"Simona Stojanova, M. Zečević, Barbara Culiberg","doi":"10.1080/10495142.2021.1953671","DOIUrl":"https://doi.org/10.1080/10495142.2021.1953671","url":null,"abstract":"ABSTRACT The gap between environmental attitudes and behaviors has been on research agendas for a while. Despite the enormous efforts of all concerned parties to increase consumer engagement in environmental issues, the levels of individual environmental concern are still higher than actual green purchasing. Considering the shortcomings in theory and practice, the purpose of this paper is to examine the link between environmental concern and environmental buying behavior by introducing three mediating variables, namely consumer environmental knowledge, perceived consumer effectiveness, and perceived personal relevance. The hypotheses were tested on a sample of 319 consumers using structural equation modeling. The results show that environmental concern predicts environmental buying behavior. Environmental concern also influences consumer knowledge, perceived consumer effectiveness, and perceived personal relevance, while environmental buying behavior is affected by knowledge and effectiveness. The model testing confirmed a partially mediated model. The findings offer several avenues for public policy makers, academics, and socially responsible companies that find the environment important.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"35 1","pages":"329 - 353"},"PeriodicalIF":1.4,"publicationDate":"2021-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2021.1953671","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47688007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT This paper investigates heterogeneity of preferences for disability services within the theoretical framework of consumption values. We conducted interviews with people with a disability and disability service providers to develop survey items, then conducted a survey with 2000 adult Australian residents who either had a disability or were carers of a person with a disability. After conducting descriptive analyses and data-driven market segmentation, findings revealed that, at the aggregate level, basic or functional benefits of disability services are most important. However, when accounting for heterogeneity, very distinct benefit patterns emerge, pointing to the substantial potential for improving disability services by catering to distinct market segment needs. These insights have the potential to improve disability service provision, thus maximally harvesting the opportunities from disability service models that now often include commercial providers, and enabling people with disabilities to make optimal choices in relation to both services and providers.
{"title":"On the Heterogeneity of Preferences for Disability Services","authors":"Melanie Randle, Bettina Grun, S. Dolnicar","doi":"10.31235/osf.io/8qysd","DOIUrl":"https://doi.org/10.31235/osf.io/8qysd","url":null,"abstract":"ABSTRACT This paper investigates heterogeneity of preferences for disability services within the theoretical framework of consumption values. We conducted interviews with people with a disability and disability service providers to develop survey items, then conducted a survey with 2000 adult Australian residents who either had a disability or were carers of a person with a disability. After conducting descriptive analyses and data-driven market segmentation, findings revealed that, at the aggregate level, basic or functional benefits of disability services are most important. However, when accounting for heterogeneity, very distinct benefit patterns emerge, pointing to the substantial potential for improving disability services by catering to distinct market segment needs. These insights have the potential to improve disability service provision, thus maximally harvesting the opportunities from disability service models that now often include commercial providers, and enabling people with disabilities to make optimal choices in relation to both services and providers.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"35 1","pages":"47 - 64"},"PeriodicalIF":1.4,"publicationDate":"2021-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48183584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-18DOI: 10.1080/10495142.2021.1926043
M. P. Groza, Mark D. Groza
ABSTRACT Volunteers are vital to many organizations, and their retention is a crucial concern for management. While research confirms anticipated pride attracts volunteers to organizations, the role of pride in volunteers’ intentions to remain committed to the organization is unclear and is the focus of this study. The organizational level attributes of perceived organizational reputation and community relations are predicted to have a positive effect on pride. Additionally, the task attribute of task significance and skill variety are also explored. Using survey data collected from 712 volunteers of a prestigious golf tournament, structural equation modeling suggests pride positively influences a volunteer’s likelihood to return in the future and the number of hours they are willing to commit in the future. Although volunteers ultimately make the decision about returning, organizations can proactively market their positive reputation and community relations to retain volunteers. The implications and directions for future research are discussed.
{"title":"Enhancing Volunteer Pride and Retention Rates: The Role of Organizational Reputation, Task Significance, and Skill Variety","authors":"M. P. Groza, Mark D. Groza","doi":"10.1080/10495142.2021.1926043","DOIUrl":"https://doi.org/10.1080/10495142.2021.1926043","url":null,"abstract":"ABSTRACT Volunteers are vital to many organizations, and their retention is a crucial concern for management. While research confirms anticipated pride attracts volunteers to organizations, the role of pride in volunteers’ intentions to remain committed to the organization is unclear and is the focus of this study. The organizational level attributes of perceived organizational reputation and community relations are predicted to have a positive effect on pride. Additionally, the task attribute of task significance and skill variety are also explored. Using survey data collected from 712 volunteers of a prestigious golf tournament, structural equation modeling suggests pride positively influences a volunteer’s likelihood to return in the future and the number of hours they are willing to commit in the future. Although volunteers ultimately make the decision about returning, organizations can proactively market their positive reputation and community relations to retain volunteers. The implications and directions for future research are discussed.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"34 1","pages":"351 - 370"},"PeriodicalIF":1.4,"publicationDate":"2021-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2021.1926043","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59549490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-12DOI: 10.1080/10495142.2021.1926044
P. Modi, Gurjeet Sahi
ABSTRACT Not-for-profit organizations (NPOs) depend heavily on external resources to sustain their operations and program delivery. Their financial sustainability depends on their ability to attract donors’ resources, which is a challenging task in the resource-scarce external environment. Our study investigates the impact of two strategic orientations – market orientation and internal market orientation – on the success of NPOs at attracting resources. Based on survey data gathered from 360 NPOs having field operations in India in the space of environment, livelihoods, and natural resource management, and using the Partial Least Square based Structural Equation Modeling (PLS-SEM) method, we find that market orientation and staff retention predict resource attraction by NPOs. Internal market orientation has an indirect impact on resource attraction through staff retention. The study also finds that bigger NPOs attract more resources than smaller ones.
{"title":"Who Gets the Money? Strategic Orientations and Resource Attraction by Not-for-Profit Organizations","authors":"P. Modi, Gurjeet Sahi","doi":"10.1080/10495142.2021.1926044","DOIUrl":"https://doi.org/10.1080/10495142.2021.1926044","url":null,"abstract":"ABSTRACT Not-for-profit organizations (NPOs) depend heavily on external resources to sustain their operations and program delivery. Their financial sustainability depends on their ability to attract donors’ resources, which is a challenging task in the resource-scarce external environment. Our study investigates the impact of two strategic orientations – market orientation and internal market orientation – on the success of NPOs at attracting resources. Based on survey data gathered from 360 NPOs having field operations in India in the space of environment, livelihoods, and natural resource management, and using the Partial Least Square based Structural Equation Modeling (PLS-SEM) method, we find that market orientation and staff retention predict resource attraction by NPOs. Internal market orientation has an indirect impact on resource attraction through staff retention. The study also finds that bigger NPOs attract more resources than smaller ones.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"34 1","pages":"475 - 499"},"PeriodicalIF":1.4,"publicationDate":"2021-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2021.1926044","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44896985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-10DOI: 10.1080/10495142.2021.1905134
Atul Kumar, S. Chakrabarti
ABSTRACT Donor behavior and the act of charity have attracted evident attention globally in recent years primarily because of squeezed government funding to charities and Nonprofit Organizations (NPOs) post 2008 financial meltdown. This paper reviewed 148 articles on charity donor behavior and giving behavior, and provides a coherent and contemporary view with a classification scheme having various categories based on different attributes. The purpose of this study is twofold. First, it covers a systematic literature review (SLR) of charity donor behavior and its drivers. Second, it identifies the gaps in the current body of knowledge and highlights the future research direction. Using SLR Method, the present research identifies, meticulously evaluates, critically analyzes, and synthesizes findings of the relevant studies published in international journals in the fields of consumer behavior, information technology, services marketing, psychology, economics, and marketing management from 1980 onwards. Subsequently, various emerging themes in the area of Donor Behavior are identified based on gaps to facilitate the researchers and practitioners for their future research efforts.
{"title":"Charity Donor Behavior: A Systematic Literature Review and Research Agenda","authors":"Atul Kumar, S. Chakrabarti","doi":"10.1080/10495142.2021.1905134","DOIUrl":"https://doi.org/10.1080/10495142.2021.1905134","url":null,"abstract":"ABSTRACT Donor behavior and the act of charity have attracted evident attention globally in recent years primarily because of squeezed government funding to charities and Nonprofit Organizations (NPOs) post 2008 financial meltdown. This paper reviewed 148 articles on charity donor behavior and giving behavior, and provides a coherent and contemporary view with a classification scheme having various categories based on different attributes. The purpose of this study is twofold. First, it covers a systematic literature review (SLR) of charity donor behavior and its drivers. Second, it identifies the gaps in the current body of knowledge and highlights the future research direction. Using SLR Method, the present research identifies, meticulously evaluates, critically analyzes, and synthesizes findings of the relevant studies published in international journals in the fields of consumer behavior, information technology, services marketing, psychology, economics, and marketing management from 1980 onwards. Subsequently, various emerging themes in the area of Donor Behavior are identified based on gaps to facilitate the researchers and practitioners for their future research efforts.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"35 1","pages":"1 - 46"},"PeriodicalIF":1.4,"publicationDate":"2021-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2021.1905134","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43316907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-14DOI: 10.1080/10495142.2021.1902905
M. Waqas
ABSTRACT Brand managers of higher education institutions undertake various activities to enhance the institutions’ brand equity. A key issue for managers is to enhance brand equity by engaging students with the brand and providing a good brand experience. The article examines the role of student engagement with the higher education institution brand in creating a positive higher education institutional brand equity. This study also investigates the role of brand experience as the driver of student engagement. Data was gathered via an online survey of 236 students and analyzed using structural equation modeling. The result indicates that brand experience plays a primary role in enhancing student engagement. The findings also show that student engagement mediates the relationship between brand experience and brand equity. These findings have implications for both theory and practice insofar as they establish how to enhance student engagement and eventually institutional brand equity through brand experience.
{"title":"The Role of Brand Experience and Student Engagement in the Creation of Brand Equity in a Higher Education Context","authors":"M. Waqas","doi":"10.1080/10495142.2021.1902905","DOIUrl":"https://doi.org/10.1080/10495142.2021.1902905","url":null,"abstract":"ABSTRACT Brand managers of higher education institutions undertake various activities to enhance the institutions’ brand equity. A key issue for managers is to enhance brand equity by engaging students with the brand and providing a good brand experience. The article examines the role of student engagement with the higher education institution brand in creating a positive higher education institutional brand equity. This study also investigates the role of brand experience as the driver of student engagement. Data was gathered via an online survey of 236 students and analyzed using structural equation modeling. The result indicates that brand experience plays a primary role in enhancing student engagement. The findings also show that student engagement mediates the relationship between brand experience and brand equity. These findings have implications for both theory and practice insofar as they establish how to enhance student engagement and eventually institutional brand equity through brand experience.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"34 1","pages":"451 - 474"},"PeriodicalIF":1.4,"publicationDate":"2021-04-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2021.1902905","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48480752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-31DOI: 10.1080/10495142.2021.1902906
Yolanda Obaze, Heng Xie, V. Prybutok, Wesley S. Randall, D. Peak
ABSTRACT Relational connectedness is an important factor for identifying requirements of and building long-term customer–organization relationships. This research investigates how the relational connectedness construct connects with relationship marketing theory. The empirical study provides greater insight into relationship marketing by comparing two models that capture the relevance of relationship marketing and its influence on trust, connections, commitment, and future intentions in the community-based nonprofit and public sectors. Findings support relational connectedness as an important construct for understanding the relationship marketing processes. This study presents theoretical support for the use of additional constructs in nonprofit and public sector marketing theory. Relationship marketing activities can lead to extended relationships. This research posits and evaluates a new structural model that shows that relational connectedness is appropriate for understanding the processes of relationship marketing in the nonprofit and public sectors.
{"title":"Contextualization of Relational Connectedness Construct in Relationship Marketing","authors":"Yolanda Obaze, Heng Xie, V. Prybutok, Wesley S. Randall, D. Peak","doi":"10.1080/10495142.2021.1902906","DOIUrl":"https://doi.org/10.1080/10495142.2021.1902906","url":null,"abstract":"ABSTRACT Relational connectedness is an important factor for identifying requirements of and building long-term customer–organization relationships. This research investigates how the relational connectedness construct connects with relationship marketing theory. The empirical study provides greater insight into relationship marketing by comparing two models that capture the relevance of relationship marketing and its influence on trust, connections, commitment, and future intentions in the community-based nonprofit and public sectors. Findings support relational connectedness as an important construct for understanding the relationship marketing processes. This study presents theoretical support for the use of additional constructs in nonprofit and public sector marketing theory. Relationship marketing activities can lead to extended relationships. This research posits and evaluates a new structural model that shows that relational connectedness is appropriate for understanding the processes of relationship marketing in the nonprofit and public sectors.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"35 1","pages":"111 - 143"},"PeriodicalIF":1.4,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2021.1902906","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48662973","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-15DOI: 10.1080/10495142.2020.1865235
Sebastian Koos
ABSTRACT In this paper, I argue that the historical change in the organizational logic of the Fair Trade movement, embodied by Fair Trade labeling, has had an important effect on the emergence of ethical consumption in Europe. By establishing Fair Trade labels, the initial movement logic of political influence through education was supplemented and partly abandoned in favor of a market logic. Fair Trade movements in Western Europe differ in the way they organize and market fair traded goods. Drawing on organizational institutionalism and social movement theories of economic opportunity structures, it is elaborated how the emergence of a new organizational form and its underlying logic shape consumption patterns. Hypotheses are empirically tested using a quantitative multilevel design. Organizational data on national Fair Trade movements compiled from an organizational survey of the European Fair Trade Association are combined with individual-level survey data of the 1997 Eurobarometer for 12 European countries. Logistic hierarchical regression models reveal the crucial importance of the Fair Trade labels once diffused into consumer markets, controlling for organizational communication efforts as well as the number of distribution channels for individual Fair Trade consumption. Thus, adopting a market logic has been a powerful force in rendering Fair Trade successful.
{"title":"Moralising Markets, Marketizing Morality. The Fair Trade Movement, Product Labeling and the Emergence of Ethical Consumerism in Europe","authors":"Sebastian Koos","doi":"10.1080/10495142.2020.1865235","DOIUrl":"https://doi.org/10.1080/10495142.2020.1865235","url":null,"abstract":"ABSTRACT In this paper, I argue that the historical change in the organizational logic of the Fair Trade movement, embodied by Fair Trade labeling, has had an important effect on the emergence of ethical consumption in Europe. By establishing Fair Trade labels, the initial movement logic of political influence through education was supplemented and partly abandoned in favor of a market logic. Fair Trade movements in Western Europe differ in the way they organize and market fair traded goods. Drawing on organizational institutionalism and social movement theories of economic opportunity structures, it is elaborated how the emergence of a new organizational form and its underlying logic shape consumption patterns. Hypotheses are empirically tested using a quantitative multilevel design. Organizational data on national Fair Trade movements compiled from an organizational survey of the European Fair Trade Association are combined with individual-level survey data of the 1997 Eurobarometer for 12 European countries. Logistic hierarchical regression models reveal the crucial importance of the Fair Trade labels once diffused into consumer markets, controlling for organizational communication efforts as well as the number of distribution channels for individual Fair Trade consumption. Thus, adopting a market logic has been a powerful force in rendering Fair Trade successful.","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"33 1","pages":"168 - 192"},"PeriodicalIF":1.4,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2020.1865235","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48284626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-15DOI: 10.1080/10495142.2020.1865237
Kinga Polynczuk-Alenius
ABSTRACT This conceptual article proposes an approach to ethical consumption which is an alternative to “political consumerism”. By illuminating the aspects typically overlooked in political consumerism research, it re-embeds individualized ethical consumption in (1) the broader movement, (2) the communicative process, and (3) the social context. By adopting the notion of “ethical trade” it decenters individualized consumption as the exclusive way of enacting ethics in the marketplace, and by focusing on communication, it turns the spotlight away from individual consumers and onto organizations. Drawing extensively on communication studies, it is proposed that the main function of ethical trade organizations is to mediate between the geographically separated consumers and producers. Furthermore, greater sensitivity to the social context is introduced by distinguishing between two modes of mediation: “mediated familiarity” (the transmission of factual knowledge and the construction of affinity) and “moral education” (the subjectification of consumers who consider their impact on “distant others”).
{"title":"Ethical Trade Communication as Mediation: Shifting the Focus of “Political Consumerism”","authors":"Kinga Polynczuk-Alenius","doi":"10.1080/10495142.2020.1865237","DOIUrl":"https://doi.org/10.1080/10495142.2020.1865237","url":null,"abstract":"ABSTRACT This conceptual article proposes an approach to ethical consumption which is an alternative to “political consumerism”. By illuminating the aspects typically overlooked in political consumerism research, it re-embeds individualized ethical consumption in (1) the broader movement, (2) the communicative process, and (3) the social context. By adopting the notion of “ethical trade” it decenters individualized consumption as the exclusive way of enacting ethics in the marketplace, and by focusing on communication, it turns the spotlight away from individual consumers and onto organizations. Drawing extensively on communication studies, it is proposed that the main function of ethical trade organizations is to mediate between the geographically separated consumers and producers. Furthermore, greater sensitivity to the social context is introduced by distinguishing between two modes of mediation: “mediated familiarity” (the transmission of factual knowledge and the construction of affinity) and “moral education” (the subjectification of consumers who consider their impact on “distant others”).","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"33 1","pages":"149 - 167"},"PeriodicalIF":1.4,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2020.1865237","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43071356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-15DOI: 10.1080/10495142.2020.1865241
Jörg Lindenmeier, S. Rivaroli
We are honored to be acting as guest editors of this special issue of the Journal of Nonprofit & Public Sector Marketing, in which we introduce studies from authors who come from different countries to contribute to deepen and broaden the understanding of the subject of the political consumerism. Recently, many studies on political consumerism and consumption have been published (Copeland, 2014b; Copeland & Boulianne, 2020; Gotlieb & Cheema, 2017; Gundelach, 2020; Saraiva et al., 2020; Stolle et al., 2013). However, and up to now, the research in the field of business administration and marketing is not very consistent and does not show a coherent picture. Thus, this call for papers was inspired by the following questions: What is the role of both nonprofit and public organizations as well as for-profit companies to harness the individual motivation to become a “political consumer”? And what are the resulting implications? Modern societies are experiencing an increasing trend which sees consumers use the shopping bag to move from being “passive consumers to becoming active citizens [. . .] to becoming rebels with a cause” (Hastings, 2017, p. 231). According to Sassatelli (2009), consumers’ daily actions charged with political meaning and aiming at promoting economic, social and environmental changes are aptly defined by the term political consumerism. We assume that political consumerism refers to consumer behavior patterns that are characterized by stable and conscious ethical or moral motivations. Moreover, and contrary to the mainstream consumer behavior, which is often founded on self-centered egoistic interests, political consumerism is concurrently driven by private and collective motives (Micheletti, 2003; Micheletti & Stolle, 2012). If one takes a simple perspective, political consumerism includes two typical forms of consumer’s actions: Boycotting (i.e., refraining from buying unethical products and
{"title":"New Perspectives on Political Consumerism and Consumption: An Editorial Essay","authors":"Jörg Lindenmeier, S. Rivaroli","doi":"10.1080/10495142.2020.1865241","DOIUrl":"https://doi.org/10.1080/10495142.2020.1865241","url":null,"abstract":"We are honored to be acting as guest editors of this special issue of the Journal of Nonprofit & Public Sector Marketing, in which we introduce studies from authors who come from different countries to contribute to deepen and broaden the understanding of the subject of the political consumerism. Recently, many studies on political consumerism and consumption have been published (Copeland, 2014b; Copeland & Boulianne, 2020; Gotlieb & Cheema, 2017; Gundelach, 2020; Saraiva et al., 2020; Stolle et al., 2013). However, and up to now, the research in the field of business administration and marketing is not very consistent and does not show a coherent picture. Thus, this call for papers was inspired by the following questions: What is the role of both nonprofit and public organizations as well as for-profit companies to harness the individual motivation to become a “political consumer”? And what are the resulting implications? Modern societies are experiencing an increasing trend which sees consumers use the shopping bag to move from being “passive consumers to becoming active citizens [. . .] to becoming rebels with a cause” (Hastings, 2017, p. 231). According to Sassatelli (2009), consumers’ daily actions charged with political meaning and aiming at promoting economic, social and environmental changes are aptly defined by the term political consumerism. We assume that political consumerism refers to consumer behavior patterns that are characterized by stable and conscious ethical or moral motivations. Moreover, and contrary to the mainstream consumer behavior, which is often founded on self-centered egoistic interests, political consumerism is concurrently driven by private and collective motives (Micheletti, 2003; Micheletti & Stolle, 2012). If one takes a simple perspective, political consumerism includes two typical forms of consumer’s actions: Boycotting (i.e., refraining from buying unethical products and","PeriodicalId":46735,"journal":{"name":"Journal of Nonprofit & Public Sector Marketing","volume":"33 1","pages":"109 - 113"},"PeriodicalIF":1.4,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10495142.2020.1865241","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42050373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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