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Content providers and the deployment of Internet infrastructure 内容提供者和互联网基础设施的部署
IF 4.5 3区 经济学 Q1 ECONOMICS Pub Date : 2025-05-16 DOI: 10.1016/j.infoecopol.2025.101134
El Hadi Caoui, Andrew Steck
This paper documents the growing role that content providers play upstream in the global internet supply chain. Using novel data, we establish three stylized facts: (1) As bandwidth buyers, content providers' share of global used bandwidth has grown dramatically (from 5% to 69%) over the period 2005–2021, with important heterogeneity across regions. (2) Content providers (in particular, Amazon, Google, Meta, and Microsoft) account for an increasingly large share of investment in internet cable infrastructure. (3) The growth in content providers' demand is associated with the roll-out of their data centers globally and corresponding increase in inter-data center traffic; their investment in private cables is in part driven by data center siting, which are in locations that may lack connectivity to public internet cables. We discuss implications of these trends for innovation, internet traffic transparency, technology standard adoption, and network resilience.
本文记录了内容提供商在全球互联网供应链上游发挥的日益重要的作用。使用新颖的数据,我们建立了三个格式化的事实:(1)作为带宽购买者,内容提供商在全球使用带宽中的份额在2005年至2021年期间急剧增长(从5%增长到69%),并且在地区之间存在重要的异质性。(2)内容提供商(尤其是亚马逊、bb0、Meta和微软)在互联网有线基础设施投资中所占的份额越来越大。(3)内容提供商需求的增长与其在全球范围内部署数据中心以及相应的数据中心间流量的增加有关;他们在私人电缆上的投资部分是由数据中心选址驱动的,这些数据中心位于可能缺乏与公共互联网电缆连接的位置。我们讨论了这些趋势对创新、互联网流量透明度、技术标准采用和网络弹性的影响。
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引用次数: 0
Multimarket contact, cross-market externalities and platform competition 多市场接触、跨市场外部性和平台竞争
IF 4.5 3区 经济学 Q1 ECONOMICS Pub Date : 2025-05-16 DOI: 10.1016/j.infoecopol.2025.101133
Eric Darmon , Thomas Le Texier , Zhiwen Li , Thierry Penard
Antitrust authorities are concerned with the dominant market position of Tech Giants such as Google, Meta, or Amazon. These digital conglomerates are characterized by platform-based business models and multimarket contact (MMC). In traditional one-sided markets, theory and empirical evidence show that MMC tends to relax competition. In this paper, we revisit this result in the context of platform competition with competitive bottleneck and cross-market externalities, and provide new insights into the impact of MMC on platform competition. In this context, when platforms charge the two groups of users (bilateral pricing), we find that MMC always decreases the profitability of platforms regardless of the nature and magnitude of cross-market externalities. Then we consider the case in which platforms can only charge one group of users (unilateral pricing). When platforms charge the side on which they are not directly competing for users (i.e. the side that is not the competitive bottleneck), MMC may relax competition only if cross-group externalities and cross-market externalities are both sufficiently small. From a competition policy perspective, our paper provides insights into how antitrust authorities should review conglomerate mergers in digital markets and assesses the effects of the diversification strategies of digital platforms in the context of cross-market externalities and competitive bottleneck.
反垄断当局担心苹果、Meta或亚马逊等科技巨头的市场主导地位。这些数字企业集团的特点是基于平台的商业模式和多市场联系(MMC)。在传统的单边市场中,理论和实证证据表明,MMC倾向于放松竞争。在本文中,我们在具有竞争瓶颈和跨市场外部性的平台竞争背景下重新审视这一结果,并为MMC对平台竞争的影响提供新的见解。在此背景下,当平台向两组用户收费时(双边定价),我们发现无论跨市场外部性的性质和程度如何,MMC总是降低平台的盈利能力。然后我们考虑平台只能向一组用户收费的情况(单边定价)。当平台向不直接竞争用户的一方(即不是竞争瓶颈的一方)收费时,MMC只有在跨群体外部性和跨市场外部性都足够小的情况下才会放松竞争。本文从竞争政策的角度,探讨了反垄断机构应如何审查数字市场中的企业合并,并在跨市场外部性和竞争瓶颈的背景下评估数字平台多元化战略的影响。
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引用次数: 0
Do people around the world care where their data are stored? 世界各地的人们关心他们的数据存储在哪里吗?
IF 4.5 3区 经济学 Q1 ECONOMICS Pub Date : 2025-05-12 DOI: 10.1016/j.infoecopol.2025.101132
Jeffrey Prince , Scott Wallsten
Using carefully designed discrete choice surveys, we measure how much individuals care whether their data are stored domestically, i.e., the premium people place on limiting the sharing of their data to their home country compared to elsewhere. We conduct this measure across countries (United States, United Kingdom, South Korea, Japan, Italy, India, and France) and data types (home address and phone number, personal information on finances, biometrics, health status, location, networks, communications, and music preferences). We find only modest evidence of added value resulting from data localization; to the extent that there is added value from localization, it appears to largely come for data types where privacy (i.e., full restrictions on data sharing) is already of high value: financial (account balance) and biometric (facial image) data, and home address and phone number. We also find for the U.S., U.K., Italy, India and France no evidence that excluding China and Russia when allowing for international data sharing affects the data localization premium. Interestingly, for Japan and South Korea, we find evidence of a preference against excluding China and Russia if data are to be shared internationally. We discuss privacy policy implications.
通过精心设计的离散选择调查,我们衡量了个人对他们的数据是否存储在国内的关心程度,也就是说,与其他地方相比,人们对限制将数据共享到本国的重视程度。我们在不同国家(美国、英国、韩国、日本、意大利、印度和法国)和数据类型(家庭住址和电话号码、个人财务信息、生物识别技术、健康状况、位置、网络、通信和音乐偏好)之间进行此测量。我们只发现了数据本地化带来附加值的适度证据;就本地化带来的附加价值而言,它似乎主要来自隐私(即对数据共享的全面限制)已经具有很高价值的数据类型:金融(账户余额)和生物识别(面部图像)数据,以及家庭地址和电话号码。我们还发现,对于美国、英国、意大利、印度和法国,没有证据表明在允许国际数据共享时排除中国和俄罗斯会影响数据本地化溢价。有趣的是,对于日本和韩国,我们发现,如果要在国际上共享数据,它们倾向于不把中国和俄罗斯排除在外。我们将讨论隐私政策的含义。
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引用次数: 0
Customer lifetime value applied to mobile apps 应用于移动应用的客户终身价值
IF 4.5 3区 经济学 Q1 ECONOMICS Pub Date : 2025-04-14 DOI: 10.1016/j.infoecopol.2025.101131
Andreea Enache , Richard Friberg , Magnus Wiklander
Using customer-level data from 2017 for two mobile app word games in France and the US, this study explores the adaptability of customer lifetime value (CLV) models, widely used for e-commerce data, to the mobile app domain. We evaluate the Pareto/NBD model and its four extensions, focusing on dropout process simplification, transaction regularity, dropout-transaction rate correlation, and the inclusion of predictive covariates like gameplay and video views. Although the Pareto/NBD model has strong predictive performance, an extension accounting for dropout-transaction rate correlation excels in out-of-sample performance. By comparing with the e-commerce-based CDNOW dataset, we highlight significant disparities in the relative performance of different models, emphasizing the distinctive nature of mobile app data. We find also slight variations in estimated parameters across different markets, platforms, and games.
本研究利用2017年法国和美国两款移动应用文字游戏的客户层面数据,探讨了广泛用于电子商务数据的客户终身价值(CLV)模型对移动应用领域的适应性。我们评估了Pareto/NBD模型及其四个扩展,重点关注辍学过程简化,交易规则,辍学-交易率相关性,以及包括预测性协变量,如游戏玩法和视频观看。尽管Pareto/NBD模型具有较强的预测性能,但考虑退出-交易率相关性的扩展在样本外性能方面表现优异。通过与基于电子商务的CDNOW数据集进行比较,我们突出了不同模型相对性能的显著差异,强调了移动应用数据的独特性。我们还发现,不同市场、平台和游戏的估计参数存在细微差异。
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引用次数: 0
Let's switch to the cloud: Cloud usage and its effect on labor productivity 让我们转到云:云的使用及其对劳动生产率的影响
IF 4.5 3区 经济学 Q1 ECONOMICS Pub Date : 2025-02-14 DOI: 10.1016/j.infoecopol.2025.101130
Tomaso Duso , Alexander Schiersch
The advent of cloud computing promises to improve the way firms use IT solutions. Firms are expected to replace large and inflexible fixed-cost investments in IT with more targeted, variable spending on cloud solutions. This is also expected to increase firms' productivity by allowing them to quickly adapt their IT infrastructure to their specific needs. We assess this claim using firm-level data provided by the German statistical offices for the years 2014 and 2016, which allows us to observe who the cloud users are. Our analysis explicitly accounts for self-selection into cloud usage within an endogenous treatment regression framework. Municipal broadband availability is used as a plausible exogenous shifter for cloud usage. We show that cloud usage significantly improves labor productivity for large firms, particularly in manufacturing, but we find no effect for small firms.
云计算的出现有望改善企业使用IT解决方案的方式。预计企业将用更有针对性的、可变的云解决方案支出来取代在IT方面庞大而不灵活的固定成本投资。这也有望通过允许企业快速调整其IT基础设施以满足其特定需求来提高企业的生产率。我们使用德国统计局2014年和2016年提供的公司层面的数据来评估这一说法,这使我们能够观察到云用户是谁。我们的分析明确地说明了在内生处理回归框架内对云使用的自我选择。市政宽带可用性被用作云使用的似是而非的外生转移。我们发现,云计算的使用显著提高了大公司的劳动生产率,特别是在制造业,但我们发现对小企业没有影响。
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引用次数: 0
Personalized pricing with imperfect customer recognition 客户认知不完全的个性化定价
IF 4.5 3区 经济学 Q1 ECONOMICS Pub Date : 2025-02-10 DOI: 10.1016/j.infoecopol.2025.101129
Stefano Colombo , Clara Graziano , Aldo Pignataro
We consider a duopoly model where firms charge personalized prices to the consumers they can recognize and a uniform price to the rest of consumers. We assume that each firm can identify only a fraction of consumers at each point of the Hotelling line. This fraction is determined by two factors, denoted as intensive and extensive margin, that define the degree of accuracy and the extension of the information respectively. We show that profits are non-monotonic in the size of the two margins and we characterize under which information conditions the firms’ profits are maximized. Finally, we provide some policy implications concerning the protection of consumers. In particular we show that when firms face restrictions in collecting information so that their competition is prevented, consumers surplus is maximized when personalized and uniform prices coexist.
我们考虑一种双寡头垄断模式,在这种模式下,企业对他们能识别的消费者收取个性化的价格,对其他消费者收取统一的价格。我们假设每家公司在霍特林线的每个点上只能识别一小部分消费者。这个分数是由两个因素决定的,表示为密集和广泛的边际,分别定义了信息的准确性和可扩展性。我们证明了利润在两种利润率的大小上是非单调的,并刻画了在何种信息条件下企业利润最大化。最后,我们提供了一些有关保护消费者的政策启示。我们特别指出,当企业在收集信息方面受到限制,从而阻碍其竞争时,当个性化价格和统一价格并存时,消费者剩余最大化。
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引用次数: 0
Targeted advertising, concentration, and consumer welfare 有针对性的广告、集中度和消费者福利
IF 4.5 3区 经济学 Q1 ECONOMICS Pub Date : 2025-02-07 DOI: 10.1016/j.infoecopol.2025.101128
Lynne Pepall , Daniel Richards
We develop a model of horizontal differentiation in which firms compete in both price and advertising where the latter adds value to consumption of the advertised product. Targeted advertising means not only that advertising is sent to specific individuals but also that the message content of such advertising is customized. As targeted advertising becomes less costly, market concentration and prices both increase. In equilibria where all consumers receive value-enhancing ads, consumer surplus rises. However, if targeting is incomplete, some consumers will be worse off. In some instances, these losses may be sufficiently large that total consumer surplus declines as well.
我们开发了一个横向差异化模型,在这个模型中,公司在价格和广告上竞争,后者增加了广告产品的消费价值。定向广告不仅指将广告发送给特定的个人,而且还指这种广告的信息内容是定制的。随着定向广告成本的降低,市场集中度和价格都在提高。在所有消费者都收到增值广告的均衡中,消费者剩余增加。然而,如果目标定位不完整,一些消费者的情况会更糟。在某些情况下,这些损失可能足够大,消费者总剩余也会下降。
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引用次数: 0
Fair-share payments for Network Investments 网络投资的公平份额支付
IF 4.5 3区 经济学 Q1 ECONOMICS Pub Date : 2025-01-23 DOI: 10.1016/j.infoecopol.2025.101127
Daniele Condorelli , Jorge Padilla
Periodic investment in expanding the capacity of telecommunication networks is required to meet growing demand for data-intensive content. Telecommunication companies monetise deployed capacity by offering access to consumers, but complementary content providers capture a growing share of industry profits. As a consequence, network operators may invest suboptimally in capacity. We make this observation within a model where access and content are complementary products but capacity (maximum serviceable demand) is determined by costly investments of the access and content providers. We demonstrate how having content providers contribute a fair share of the infrastructure cost could resolve the externality problem, when the least costly way to meet capacity demands is by additional investments in the telecommunication networks rather than in reducing the bandwidth demand of content.
需要定期投资扩大电信网络的容量,以满足对数据密集型内容日益增长的需求。电信公司通过向消费者提供接入服务,将部署的容量货币化,但互补的内容提供商在行业利润中所占的份额越来越大。因此,网络运营商在容量上的投资可能不是最优的。我们在访问和内容是互补产品的模型中观察到这一点,但容量(最大可服务需求)由访问和内容提供商的昂贵投资决定。当满足容量需求的成本最低的方式是对电信网络进行额外投资,而不是减少内容的带宽需求时,我们展示了让内容提供商贡献公平份额的基础设施成本如何解决外部性问题。
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引用次数: 0
Attitudes to migration and the market for news 对移民的态度和新闻市场
IF 4.5 3区 经济学 Q1 ECONOMICS Pub Date : 2024-12-05 DOI: 10.1016/j.infoecopol.2024.101126
Razi Farukh , Matthias Heinz , Anna Kerkhof , Heiner Schumacher
Do news outlets present the topic of migration in an overly positive or negative manner, or do they provide a neutral and holistic perspective on the topic? To study the visual bias of news media in the context of migration, we collect and code migration-related pictures that news outlets publish and – to establish a benchmark – compare them to the pictures that pro- and anti-migration ideological campaigns use in promotion materials. We find that, during the 2015-16 migration crisis, news outlets in Germany adopt differentiated attitudes to migration that largely follow their political orientation. For most news outlets, the attitude to migration is closer to pro- than to anti-migration campaigns. All news outlets except one tabloid newspaper maintain their attitude even when consumers become more critical of migration over time. Further, we conduct an international comparison and find that attitudes to migration are significantly more negative in the Hungarian than in the German market for news.
新闻媒体是否以过于积极或消极的方式呈现移民话题,或者他们是否对该话题提供中立和全面的观点?为了研究移民背景下新闻媒体的视觉偏见,我们收集并编码了新闻媒体发布的与移民相关的图片,并将它们与支持和反对移民的意识形态运动在宣传材料中使用的图片进行比较,以建立基准。我们发现,在2015-16年移民危机期间,德国的新闻媒体对移民采取了不同的态度,这在很大程度上遵循了他们的政治取向。对于大多数新闻媒体来说,对移民的态度更接近于支持而不是反对移民运动。尽管随着时间的推移,消费者对移民的批评越来越多,但除了一家小报外,所有新闻媒体都保持着自己的态度。此外,我们进行了一项国际比较,发现匈牙利人对移民的态度明显比德国新闻市场更消极。
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引用次数: 0
Behind the clicks: Can Amazon allocate user attention as it pleases? 点击背后:亚马逊能随心所欲地分配用户注意力吗?
IF 4.5 3区 经济学 Q1 ECONOMICS Pub Date : 2024-12-01 DOI: 10.1016/j.infoecopol.2024.101115
Rufus Rock, Ilan Strauss, Tim O'Reilly, Mariana Mazzucato
We investigate Amazon's ability to direct user clicks to more visually prominent search results, even as quality declines with the increasing prevalence of sponsored advertising products. We analyze product results from over 2,000 Amazon Marketplace search queries to estimate how a top three most clicked product's features (price and quality) and screen placement influence a user's clicks. Our econometric results show that the position of a product search result (“position bias”), adjusted for its relative prominence on the screen, strongly shapes whether a user clicks on it. Within the top five search results, where typically four are advertisements, users exhibit decreased sensitivity to a product's relevance or pricing. This allows Amazon's sponsored ads to leverage product prominence as a mechanism for rent extraction from users and producers. Regulatory frameworks might limit platforms from exploiting consumers' satisficing behaviour online, including via moderating excessive advertising in algorithmic search results.
我们调查了亚马逊引导用户点击到视觉上更突出的搜索结果的能力,即使随着赞助广告产品的日益普及,搜索结果的质量也在下降。我们分析了超过2000个亚马逊市场搜索查询的产品结果,以估计点击最多的前三个产品的功能(价格和质量)和屏幕位置如何影响用户的点击。我们的计量经济学结果表明,产品搜索结果的位置(“位置偏差”),根据其在屏幕上的相对突出程度进行调整,强烈地影响了用户是否点击它。在排名前五的搜索结果中,通常有四个是广告,用户对产品相关性或价格的敏感度降低。这使得亚马逊的赞助广告可以利用产品的突出性,作为一种从用户和生产者那里榨取租金的机制。监管框架可能会限制平台利用消费者的在线满意行为,包括通过缓和算法搜索结果中的过多广告。
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引用次数: 0
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Information Economics and Policy
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