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Journal of Marketing for Higher Education最新文献

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Changing trends of rates of return: a study from the higher education market in China 回报率的变化趋势——来自中国高等教育市场的研究
IF 3.3 3区 管理学 Q3 BUSINESS
Journal of Marketing for Higher Education
Pub Date : 2022-09-25 DOI: 10.1080/08841241.2022.2109093
Fengliang Li, Fan-Fan Wu, Yaqin Meng
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引用次数: 0
Factors affecting the success of marketing in higher education: a relationship marketing perspective 关系营销视角下影响高等教育营销成功的因素
IF 3.3 3区 管理学 Q3 BUSINESS
Journal of Marketing for Higher Education
Pub Date : 2022-09-12 DOI: 10.1080/08841241.2022.2116741
Surej P. John, R. de Villiers
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引用次数: 2
University branding: student experience, value perception, and consumption journey 大学品牌：学生体验、价值感知和消费之旅
IF 3.3 3区 管理学 Q3 BUSINESS
Journal of Marketing for Higher Education
Pub Date : 2022-09-05 DOI: 10.1080/08841241.2022.2109092
Shu-Ching Chen
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引用次数: 1
Managing perceptions of credibility and social attraction: expectations of university presidents on Twitter 管理对可信度和社会吸引力的认知:大学校长在Twitter上的期望
IF 3.3 3区 管理学 Q3 BUSINESS
Journal of Marketing for Higher Education
Pub Date : 2022-08-24 DOI: 10.1080/08841241.2022.2089942
America L. Edwards, Leah M. Omilion-Hodges
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引用次数: 0
Students’ switching intentions for graduate education services: examining the influence of service quality, price, and attractiveness of alternative 学生对研究生教育服务的转换意向：考察服务质量、价格和替代服务吸引力的影响
IF 3.3 3区 管理学 Q3 BUSINESS
Journal of Marketing for Higher Education
Pub Date : 2022-08-11 DOI: 10.1080/08841241.2022.2101171
A. G. Agu
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引用次数: 1
What factors drive the purchase of paid online courses? A systematic literature review 是什么因素促使人们购买付费在线课程?系统的文献综述
IF 3.3 3区 管理学 Q3 BUSINESS
Journal of Marketing for Higher Education
Pub Date : 2022-08-02 DOI: 10.1080/08841241.2022.2101172
Lan Ma, S. Sharif, Kok Wei Khong
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引用次数: 5
Student Relational Bonding – the key to focusing on needs of the individual – a UK study 学生关系纽带——关注个人需求的关键——一项英国研究
IF 3.3 3区 管理学 Q3 BUSINESS
Journal of Marketing for Higher Education
Pub Date : 2022-07-18 DOI: 10.1080/08841241.2022.2089943
P. Gibbs, A. Dean, John Graeme McLean
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引用次数: 0
Conceptualisations of market orientation in the higher education literature 高等教育文献中市场导向的概念
IF 3.3 3区 管理学 Q3 BUSINESS
Journal of Marketing for Higher Education
Pub Date : 2022-07-05 DOI: 10.1080/08841241.2022.2089941
Tomás Dwyer

ABSTRACT

This paper addresses how market orientation (MO) is conceptualised in the higher education (HE) literature. A search of major research databases with multiple keywords was performed to identify relevant peer-reviewed articles over twenty years. Five categories of literature conceptualising MO in an HE context are delineated. The paper concludes that a conceptualisation of MO in an HE setting needs to reflect the cultural and behavioural perspectives, a comprehensive stakeholder perspective and reflect the evolution that has taken place in the concept. Finally, this conceptualisation must reflect the complexities of MO in the HE sector. The paper offers guidance for an evidence-based assessment and application of MO in HE settings. This review of the literature can serve as a roadmap for academics and help stimulate further interest.

摘要本文探讨了高等教育文献中市场导向的概念。使用多个关键词对主要研究数据库进行检索，以确定20多年来相关的同行评议文章。在高等教育背景下，将MO概念化的文献分为五类。本文的结论是，在高等教育背景下，MO的概念化需要反映文化和行为的观点，一个全面的利益相关者的观点，并反映概念中已经发生的演变。最后，这种概念化必须反映出高等教育领域MO的复杂性。本文为高等教育环境下MO的循证评估和应用提供了指导。这篇文献综述可以作为学术界的路线图，并有助于激发进一步的兴趣。
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引用次数: 0
Developing and testing a customer value co-creation model of higher education institutions 开发和测试高等教育机构的客户价值共创模式
IF 3.3 3区 管理学 Q3 BUSINESS
Journal of Marketing for Higher Education
Pub Date : 2022-06-19 DOI: 10.1080/08841241.2022.2076275
M. Goi, Vigneswari Kalidas, N. Yunus
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引用次数: 5
An interactive decision-making model of international postgraduate student course choice 国际研究生课程选择的互动决策模型
IF 3.3 3区 管理学 Q3 BUSINESS
Journal of Marketing for Higher Education
Pub Date : 2022-06-13 DOI: 10.1080/08841241.2022.2076276
Carolyn McNicholas, R. Marcella
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引用次数: 5
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