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Convergence-The International Journal of Research Into New Media Technologies最新文献

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Attention, memory, and narrative interpretation of Michel Gondry’s The Green Hornet: Comparing 2D and 3D film viewing using eye-tracking and self-report 米歇尔-刚瑞(Michel Gondry)的《青蜂侠》的注意力、记忆力和叙事解读:利用眼动跟踪和自我报告比较 2D 和 3D 电影观赏效果
IF 2.8 2区 文学 Q1 COMMUNICATION Pub Date : 2024-08-02 DOI: 10.1177/13548565241267720
Miklós Kiss, David Hayes, Brendan Rooney
Historically 3D effect in film has been used as a relatively superficial aesthetic attraction. Here we consider and test the idea that 3D can be used to guide viewer attention and narrative interpretation in film. The current study used self-report measures in conjunction with eye-tracking technology to record attention, memory and narrative interpretation of 32 participants (25 female). Eye-gaze behaviour was recorded while half of the participants were randomly assigned to watch Michel Gondry’s The Green Hornet (2011) in 3D and the other half watched the same film in 2D. We concentrated on a particular moment where the use of 3D technology brings some aspects of the image to the forefront, such as a prop that might have narrative significance for the story as it unfolds. We were unable to confirm that 3D effect in Gondry’s film is effectively used to direct viewers’ visual attention towards narratively relevant information. Also, we found no evidence that the 3D version of Gondry’s film contributes to better memory or narrative interpretation of this particular scene. In discussing our findings, beyond the technical conditions of our eye-tracking research, we consider the role of film genre, narrative mode, viewers’ expectations and media literacy in shaping such visual attention and narrative interpretation.
电影中的 3D 效果历来被用作一种相对肤浅的美学吸引力。在此,我们考虑并测试了 3D 可用于引导观众注意力和电影叙事解读的观点。本研究采用自我报告测量法,结合眼动跟踪技术,记录了 32 名参与者(25 名女性)的注意力、记忆力和对叙事的理解。一半参与者被随机分配观看米歇尔-刚瑞(Michel Gondry)的《青蜂侠》(2011 年)3D 版,另一半参与者观看相同的 2D 版影片,我们记录了他们的注视行为。我们将注意力集中在某一特定时刻,在这一时刻,3D 技术的使用将画面的某些方面凸显出来,例如可能对故事发展具有叙事意义的道具。我们无法证实 Gondry 电影中的 3D 效果能有效地将观众的视觉注意力引向与叙事相关的信息。此外,我们也没有发现任何证据表明,贡德里的 3D 版本电影有助于更好地记忆或诠释这一特定场景。在讨论我们的研究结果时,除了眼动追踪研究的技术条件之外,我们还考虑了电影类型、叙事模式、观众期望和媒体素养在塑造这种视觉注意力和叙事解读方面的作用。
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引用次数: 0
Formatting work: Cloud platforms and the infrastructuring of capitalist asymmetries in software work 格式化工作:云平台与软件工作中资本主义不对称的基础结构化
IF 2.8 2区 文学 Q1 COMMUNICATION Pub Date : 2024-07-26 DOI: 10.1177/13548565241268013
Sebastian Randerath
Since the 2000s, so-called cloud computing infrastructures have had a profound impact on the capitalist relationship among labor, software, and organizations. This infrastructuring did not only affect the outsourcing of servers and databases but extends to the on-demand delivery of middleware and operating systems through so-called platforms-as-a-service (PaaS). As a result, the capitalist relationship between labor, organization, power, and software has shifted – both regarding the ways in which software development is organized and the ways in which work processes are organized through software. Such a shift is particularly evident in the development and application of so-called customer relationship management (CRM) software, which is used to plan and record sales and work processes. No longer limited to performance measurement and automated management within sales processes, the widely used Salesforce CRM software is leveraged to document and assess the work performance of employees meticulously, among other applications. To demonstrate how PaaS became central organizational media by reformatting labor and power asymmetries, the paper provides a critical analysis of the CRM software of Salesforce and the various actors and interfaces entangled with its PaaS. Thereby, the paper develops a critical media theoretical framework to analyze how the political economy of adapting PaaS is entangled with power dependencies between organizations and the labor of coding and implementing. Drawing on a platform historiographical analysis of Salesforce developer interfaces, the paper shows how organizational hierarchies and asymmetries manifest in the work of implementing specific sets of operational rules in software development (the work of formatting) and the platform capitalist standardization of work coordination in existing organizations (the formatting of work).
自 2000 年代以来,所谓的云计算基础设施对劳动力、软件和组织之间的资本主义关系产生了深远影响。这种基础设施的重组不仅影响到服务器和数据库的外包,还延伸到通过所谓的平台即服务(PaaS)按需提供中间件和操作系统。因此,劳动、组织、权力和软件之间的资本主义关系发生了转变--既涉及软件开发的组织方式,也涉及通过软件组织工作流程的方式。这种转变在所谓的客户关系管理(CRM)软件的开发和应用中尤为明显,该软件用于规划和记录销售和工作流程。广泛使用的 Salesforce CRM 软件不再局限于销售流程中的绩效衡量和自动化管理,它还被用来细致地记录和评估员工的工作绩效,以及其他应用。为了说明 PaaS 如何通过重新格式化劳动和权力不对称而成为组织的核心媒介,本文对 Salesforce 的 CRM 软件以及与其 PaaS 相关的各种参与者和界面进行了批判性分析。因此,本文建立了一个批判性媒体理论框架,以分析适应 PaaS 的政治经济如何与组织之间的权力依赖以及编码和实施劳动纠缠在一起。通过对 Salesforce 开发人员界面的平台史学分析,本文展示了组织等级和不对称如何体现在软件开发中实施特定操作规则的工作(格式化工作)和现有组织中工作协调的平台资本主义标准化(格式化工作)中。
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引用次数: 0
Loved everywhere?: Netflix’s top 10 and the popularity of geographically diverse content 到处都有人爱?Netflix 的前十名和地域多样化内容的受欢迎程度
IF 2.8 2区 文学 Q1 COMMUNICATION Pub Date : 2024-07-24 DOI: 10.1177/13548565241265504
Michael L Wayne, Nahuel Ribke
Using Netflix’s weekly Global Top 10 lists for English-language and non-English-language series and films, this article highlights some of the ways in which the world’s most popular streaming platform misrepresents both the production and consumption of its most popular geographically diverse global content. First, the Global Top 10 lists create a series of false equivalencies between the popularity of English-language and non-English-language content that mask the difference in production budgets between the two categories. Second, Netflix’s publicized data isolates the global audience distribution of non-English-language content from other economic, technological, cultural, and political factors affecting local media ecosystems as demonstrated through an analysis of South Korea. Third, in failing to account for genre-related differences, the Global Top 10 lists distorts audience behavior in the Ibero-American region. Despite the variety of limitations presented by the incomplete audience data from Global Top 10 lists, when properly contextualized with recent academic research and economic information extracted from the specialized trade press publications, this article argues that the relationship between global streaming audiences and geographically diverse content is far more complex than it appears in the Netflix’s industrial discourses.
本文通过 Netflix 每周发布的英语和非英语系列剧和电影全球十佳榜单,强调了这个全球最受欢迎的流媒体平台是如何误导其最受欢迎的全球不同地域内容的制作和消费的。首先,全球十佳榜单在英语和非英语内容的受欢迎程度之间制造了一系列虚假的等价关系,掩盖了两类内容在制作预算上的差异。其次,Netflix 公布的数据将非英语内容的全球受众分布与影响当地媒体生态系统的其他经济、技术、文化和政治因素割裂开来,韩国的分析就证明了这一点。第三,由于没有考虑到与流派相关的差异,全球十佳榜单扭曲了伊比利亚-美洲地区的受众行为。尽管来自全球十佳榜单的不完整受众数据存在各种局限性,但如果适当结合最新的学术研究以及从专业贸易媒体出版物中提取的经济信息,本文认为全球流媒体受众与地域多样化内容之间的关系远比 Netflix 的产业论述所显示的要复杂得多。
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引用次数: 0
Sexual diversity and streaming television: Toward a platform studies approach to analyzing LGBTQ+ TV 性取向多样性与流媒体电视:以平台研究方法分析 LGBTQ+ 电视
IF 2.8 2区 文学 Q1 COMMUNICATION Pub Date : 2024-07-23 DOI: 10.1177/13548565241265508
Hollis Griffin
This essay argues for the utility of a platform-studies approach alongside textual analysis when studying the politics of sexual representation in contemporary television programming. Using a corpus of four LGBTQ+-themed programs that represent queer and trans sexualities and HIV/AIDS, the paper argues that funding mechanisms play a constitutive role in determining the kinds of sexual diversity that can circulate via streaming technologies. Comparing and contrasting content created for SVODs, BVODs, and video-sharing platforms, the essay considers the impact that the economic diversity of television’s multiplatform ecology has on the sexual diversity of content that circulates there. Purposefully combining an analysis of online TV with social media entertainment, the essay casts ‘streaming television’ as a wide, varied category whose relationship to questions of representational diversity is more complex than existing scholarship on these issues sometimes suggests. Situating its analysis in the literatures of platform studies, media industry studies, and television’s politics of LGBTQ + representation, the essay shifts the purview of ‘diversity’ away from representations of identity and toward diversities of funding mechanisms and diversities of sexual acts and practices. The essay argues for the necessity of textual analysis to properly articulate the relationship between platforms and the politics of sexual representation in the content that they circulate.
本文论证了在研究当代电视节目中的性表现政治时,平台研究法与文本分析法的效用。通过对四部以 LGBTQ+ 为主题、表现同性恋、变性人和艾滋病毒/艾滋病的节目的研究,本文认为,资金机制在决定通过流媒体技术传播的性多样性类型方面发挥着决定性作用。通过比较和对比为 SVOD、BVOD 和视频共享平台制作的内容,本文探讨了电视多平台生态的经济多样性对其传播内容的性多样性的影响。文章有目的地将对在线电视和社交媒体娱乐的分析结合起来,将 "流媒体电视 "视为一个广泛、多样的类别,其与代表性多样性问题的关系比现有的学术研究有时表明的更为复杂。文章将其分析置于平台研究、媒体产业研究以及电视对 LGBTQ + 代表性的政治等文献中,将 "多样性 "的视角从身份代表转向资助机制的多样性以及性行为和实践的多样性。文章认为有必要进行文本分析,以正确阐述平台与平台传播内容中的性表现政治之间的关系。
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引用次数: 0
Book review: Media ruins: Cambodian postwar media reconstruction and the geopolitics of technology 书评媒体废墟:柬埔寨战后媒体重建与技术地缘政治
IF 2.8 2区 文学 Q1 COMMUNICATION Pub Date : 2024-07-23 DOI: 10.1177/13548565241265505
Yovanna Pineda
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引用次数: 0
Make (digital) space for and with the young: Arts-inspired co-design of civic tech for youth mental health policies 为年轻人并与年轻人一起创造(数字)空间:在艺术启发下共同设计促进青年心理健康政策的公民技术
IF 2.8 2区 文学 Q1 COMMUNICATION Pub Date : 2024-07-23 DOI: 10.1177/13548565241264001
Sonia Bussu, Enric Senabre Hidalgo, Olivier Schulbaum, Zarah Eve
Public engagement, digital or in-person, is mostly adult-centric and ableist, often universalising the experience of participation of a narrow demographic (white, older and middle class). In Mindset Revolution we combined arts-based and creative methods with civic tech to co-design participatory spaces with a diverse group of young people, where to discuss and influence mental health policy and practice. The paper examines the digital element of the project, where young people, supported by a team of academics and digital designers, used the Decidim civic tech platform to engage with their peers and policymakers. This co-design work helped inform changes to the platform towards more accessible and margin-responsive participation that can better support active engagement of traditionally excluded groups. The young people evaluated their own participation and social impact, challenging assumptions about youth participation. The flexibility afforded by the digital platform was crucial to sustain engagement. However, although often branded as digital natives, the young people we worked with perceived digital participation as an enabler but not a central element of their work on social change. Follow-up work on the platform is shaping it as a space for collective oversight, with opportunities for open-ended dialogue between young people, the community and policymakers to identify and navigate barriers to implementation of young people’s proposals.
公众参与,无论是数字参与还是亲身参与,大多以成年人为中心,且具有能力主义色彩,往往使狭隘人群(白人、老年人和中产阶级)的参与体验普遍化。在 "心态革命 "项目中,我们将艺术和创意方法与公民技术相结合,与不同的年轻人共同设计参与空间,讨论并影响心理健康政策和实践。本文探讨了该项目的数字元素,年轻人在学者和数字设计师团队的支持下,利用 Decidim 公民技术平台与同龄人和政策制定者互动。这项共同设计工作为平台的改革提供了参考,使其更易于使用,并能更好地支持传统上被排斥群体的积极参与。年轻人对自己的参与情况和社会影响进行了评估,对青年参与的假设提出了挑战。数字平台所提供的灵活性对于持续参与至关重要。然而,尽管经常被打上数字原住民的烙印,与我们合作的年轻人认为数字参与是一种促进因素,而不是他们社会变革工作的核心要素。关于该平台的后续工作正在将其塑造成一个集体监督的空间,为年轻人、社区和政策制定者之间的开放式对话提供机会,以确定和消除实施年轻人建议的障碍。
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引用次数: 0
Streaming women: Hayu, Passionflix and gendered demographics in subscription video-on-demand 流媒体女性:Hayu、Passionflix 和订阅视频点播中的性别人口统计
IF 2.8 2区 文学 Q1 COMMUNICATION Pub Date : 2024-07-23 DOI: 10.1177/13548565241264004
Alexa Scarlata, Andrew Lynch
The focus of most academic analysis of subscription video-on-demand (SVOD) services so far has been on “first tier” platforms like Netflix and Prime Video. These platforms are spending and charging significant amounts of money to adopt a generalist strategy that rhetorically disregards demographics . However, not all SVODs operate in this manner. This article will consider examples of second (subsidiary) and third (independent) tier SVODs for whom traditional demographic thinking remains fundamental to their core business model. We examine second tier service Hayu and third tier service Passionflix as female-targeted SVODs that represent a spectrum of approaches to gendered curation, from the online extension of reality programming long-linked to cable interests, to the production and promotion of softcore erotica SVOD originals. We combine analyses of catalogues, interfaces, marketing, paratexts, and original production to consider how SVODs conceptualise, address, and court female audiences in different ways.
迄今为止,学术界对订阅视频点播(SVOD)服务的分析大多集中在 Netflix 和 Prime Video 等 "一线 "平台上。这些平台花费巨资,采取不考虑人口统计的通才战略。然而,并非所有 SVOD 都以这种方式运营。本文将举例说明二线(附属)和三线(独立)SVOD,对它们来说,传统的人口统计思维仍然是其核心商业模式的基础。我们研究了第二级服务 Hayu 和第三级服务 Passionflix,它们是以女性为目标受众的 SVOD,代表了性别化策划的一系列方法,从与有线电视利益长期挂钩的真人秀节目的在线延伸,到软核色情 SVOD 原创节目的制作和推广。我们结合对目录、界面、营销、准文本和原创作品的分析,探讨 SVOD 如何以不同的方式构思、应对和吸引女性受众。
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引用次数: 0
Book Review: Patching development: Information politics and social change in India 书评:修补发展:印度的信息政治与社会变革
IF 2.8 2区 文学 Q1 COMMUNICATION Pub Date : 2024-07-22 DOI: 10.1177/13548565241265507
On Tai
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引用次数: 0
Memetic memory as vital conduits of troublemakers in digital culture 记忆是数字文化中麻烦制造者的重要渠道
IF 2.8 2区 文学 Q1 COMMUNICATION Pub Date : 2024-07-19 DOI: 10.1177/13548565241262421
Alexander O Smith, Jordan Loewen-Colón
Recent fears of data capitalism and colonialism often argue using implicit assumptions about cybernetic technology’s ability to automate data about culture. As such, the level of data granularity made possible by cybernetic engineering can be used to dominate society and culture. Here we unpack these implicit assumptions about the datafication of culture through memes, which both act as cultural data and cultural memory. Using Alexander Galloway’s critical method of protocological analysis and descriptions of media tactics, we respond to fears of cybernetic domination. Protocols – the source by which cybernetic technologies enable automated datafication – enables us to respond to fears with optimism, and it further enables a more extensive development of how memetic memory functions. Our development shows that memetic memory often emerges before cybernetic datafication, offering moments of resistance from cybernetic domination. Further, this development enables a vitalist development of memetic memory, borrowing from Bergsonian theory and related contemporary media theories. Such a work contributes by providing cybernetic context in which culture, characterized through memes, resists cybernetic domination. In the process of this contribution, it also contributes a novel theory of memetic memory. Inspired by recent posthuman new media theory, we provide a novel reading of Richard Dawkins’ genetically inspired meme as well as Limor Shifman’s notion of memetic ‘stance’. Taken together, we contribute the beginnings of a memetic theory of vitalism which speaks more readily with critical cybernetic discourse.
近来人们对数据资本主义和殖民主义的担忧,往往是利用对控制论技术自动化文化数据能力的隐含假设来论证的。因此,控制论工程所实现的数据粒度可以用来支配社会和文化。在此,我们将通过既是文化数据又是文化记忆的 "记忆体 "来解读这些关于文化数据化的隐含假设。利用亚历山大-加洛韦(Alexander Galloway)的原生论分析批判方法和对媒体策略的描述,我们回应了对控制论统治的恐惧。协议--控制论技术实现自动数据化的源泉--使我们能够以乐观的态度应对恐惧,它还进一步使我们能够更广泛地发展记忆的功能。我们的研究表明,记忆性记忆往往出现在控制论数据化之前,提供了抵抗控制论统治的时刻。此外,这一发展借鉴了柏格森理论和相关的当代媒体理论,实现了对记忆性记忆的生命主义发展。这项工作的贡献在于提供了网络环境,在这种环境中,以 "记忆体 "为特征的文化抵制了网络统治。在这一贡献的过程中,它还提出了一种新的记忆理论。受近期后人类新媒体理论的启发,我们对理查德-道金斯(Richard Dawkins)的基因启发记忆体(genetically inspired meme)以及利莫尔-希夫曼(Limor Shifman)的记忆体 "立场"(stance)概念进行了新颖的解读。总之,我们提出了一种生命力记忆理论的雏形,这种理论更容易与批判控制论的论述相结合。
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引用次数: 0
Computational cross-media research: tracing divergences between normative Dutch television and social media discourses on the ‘refugee crisis’ (2013-2018) 跨媒体计算研究:追踪荷兰电视和社交媒体关于 "难民危机 "的规范性论述之间的差异(2013-2018年)
IF 2.8 2区 文学 Q1 COMMUNICATION Pub Date : 2024-07-19 DOI: 10.1177/13548565241258956
Emillie de Keulenaar, Thomas Poell, Anne Helmond, Bernhard Rieder, Jasmijn Van Gorp
This article examines how the ‘refugee crisis’, sparked by the arrival of refugees from the Syrian civil war and other conflicts around the world, was articulated across Dutch television news programs and social media between 2013 and 2018. This crisis has been described as a key catalyst of the radicalization of European political discourse. Crucially, it took shape during a period of profound transformation of the media landscape, in which mass media lost significant ground to social media as authoritative sources of truth and norms. The research focuses on the crucial but underexplored link between television and social media discourse, which is at the heart of contemporary European public debate. Using a combination of digital methods and NLP techniques, the article compares automatic speech recognition (ASR) transcripts of Dutch televised news on the refugee crisis with responses from publics on Facebook and Twitter. This computational cross-media approach enables a longitudinal analysis of how social media users differ in their interpretation of key events characterizing the crisis, as well as what language is acceptable to debate issues around integration, tolerance and identity. A rejection of mainstream news media editorial guidelines by social media users eventually resulted in their consumption of populist right-wing (‘alternative’) news media and active transgression of anti-discriminatory speech norms.
本文研究了2013年至2018年期间,荷兰电视新闻节目和社交媒体是如何阐述因叙利亚内战和世界各地其他冲突而涌入的难民所引发的 "难民危机 "的。这场危机被描述为欧洲政治话语激进化的关键催化剂。至关重要的是,这场危机是在媒体格局发生深刻变化的时期形成的,在这一时期,大众媒体作为真相和规范的权威来源,在社交媒体面前失去了重要地位。本研究的重点是电视与社交媒体话语之间至关重要但却未被充分探索的联系,而这正是当代欧洲公共辩论的核心所在。文章结合使用数字方法和 NLP 技术,比较了荷兰关于难民危机的电视新闻的自动语音识别(ASR)转录与 Facebook 和 Twitter 上公众的回应。通过这种跨媒体计算方法,我们可以纵向分析社交媒体用户对危机关键事件的解读有何不同,以及在围绕融合、宽容和身份认同等问题进行辩论时,哪些语言是可以接受的。社交媒体用户拒绝主流新闻媒体的编辑准则,最终导致他们消费民粹主义右翼("另类")新闻媒体,并主动违反反歧视言论准则。
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引用次数: 0
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Convergence-The International Journal of Research Into New Media Technologies
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