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Image sentiment considering color palette recommendations based on influence scores for image advertisement 基于影响力评分的图像情感调色板推荐,用于图像广告
IF 3.9 4区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2024-05-09 DOI: 10.1007/s10660-024-09851-4
Juhee Han, Younghoon Lee

As image-based communication proliferates, the business value of image sentiment analysis is rapidly growing, particularly in fields like advertising where consumers receive emotional cues through visual stimuli. However, most existing research on image sentiment analysis has focused more on developing sentiment classification models rather than exploring specific factors contributing to image sentiment. Therefore, this study proposes a methodology for extracting color palettes to represent image sentiments, emphasizing the significance of color palettes as highlighted in various studies. Previous approaches to color palette extraction have included heuristic methods, survey-based selection, or utilizing clustering algorithms like K-means clustering based on color frequencies in images. In this study, we calculate the influence scores of colors for classifying image sentiments and propose deriving representative sentiment-color palettes based on these scores. Initially, we train a multi-label classification model to predict the sentiment labels of images and then create datasets for distorted images where pixels corresponding to specific colors are removed. By comparing the model outputs obtained from these distorted images with the original dataset, we obtain quantitative influence scores of colors for classifying sentiment labels. Furthermore, we extract sentiment-color palettes consisting of four important colors for 30 different sentiments. Experimental results demonstrate higher evaluation scores compared to previous studies.

随着基于图像的交流日益增多,图像情感分析的商业价值也在迅速增长,尤其是在广告等领域,消费者通过视觉刺激接收情感线索。然而,现有的图像情感分析研究大多侧重于开发情感分类模型,而不是探索导致图像情感的具体因素。因此,本研究提出了一种提取调色板来表示图像情感的方法,强调了各种研究中强调的调色板的重要性。以前的调色板提取方法包括启发式方法、基于调查的选择或利用聚类算法(如基于图像中颜色频率的 K-means 聚类)。在本研究中,我们计算了颜色对图像情感分类的影响分数,并建议根据这些分数得出具有代表性的情感调色板。首先,我们训练一个多标签分类模型来预测图像的情感标签,然后创建扭曲图像的数据集,将特定颜色对应的像素去除。通过比较这些扭曲图像与原始数据集的模型输出,我们获得了用于情感标签分类的颜色定量影响分数。此外,我们还为 30 种不同的情感提取了由四种重要颜色组成的情感颜色调色板。与之前的研究相比,实验结果显示了更高的评估分数。
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引用次数: 0
Strategic introduction of the showroom channel in a platform supply chain: how to balance cost inefficiency against information asymmetry 在平台供应链中战略性地引入陈列室渠道:如何在成本效率低下与信息不对称之间取得平衡
IF 3.9 4区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2024-05-08 DOI: 10.1007/s10660-024-09826-5
Mengli Li, Shuguang Zhang

To cope with the challenge caused by the lack of physical evaluation, many e-commerce platforms introduce a showroom channel, in which consumers can feel and touch products before purchasing. Based on this background, we consider there are two strategies of an e-commerce platform to introduce a showroom channel, i.e., self-build strategy and cooperation strategy. Then we build theoretical models by characterising cost inefficiency of self-build strategy and information asymmetry of cooperation strategy in the platform supply chain. Next, we derive the optimal decisions under different strategies, and investigate the advantage of different strategies. Last, we explore the strategic introduction of the showroom channel in the platform supply chain. We find the following results. (1) Under cooperation strategy, the platform can strategically design two different cooperation contracts to the retailer, i.e., full incentive contract and partial incentive contract. Moreover, the retailer may be hurt by a higher demand due to information asymmetry under cooperation strategy. (2) Self-build strategy generates information advantage and cooperation strategy brings channel advantage, which jointly affect the optimal showroom channel strategy of the platform. To be more specific, when high-type demand of the retailer is relatively high and reservation profit of the retailer is relatively low, channel advantage dominates information advantage, then the platform will choose cooperation strategy. (3) Under some conditions, the optimal strategy of the platform is not in line with the optimal ones of the whole supply chain. Then we design a side payment contract to achieve Pareto improvement.

为了应对缺乏实物评估所带来的挑战,许多电商平台引入了展厅渠道,让消费者在购买前可以感受和触摸产品。基于这一背景,我们认为电商平台引入展厅渠道有两种策略,即自建策略和合作策略。然后,我们通过描述平台供应链中自建策略的成本效率低下和合作策略的信息不对称来建立理论模型。接着,我们推导出不同战略下的最优决策,并研究不同战略的优势。最后,我们探讨了在平台供应链中引入展厅渠道的策略。我们发现了以下结果。(1)在合作策略下,平台可以战略性地为零售商设计两种不同的合作合约,即完全激励合约和部分激励合约。此外,在合作战略下,由于信息不对称,零售商可能会受到更高的需求伤害。(2)自建策略产生信息优势,合作策略带来渠道优势,二者共同影响平台的最优展厅渠道策略。具体来说,当零售商的高类型需求相对较高,而零售商的保留利润相对较低时,渠道优势会主导信息优势,此时平台会选择合作策略。(3)在某些条件下,平台的最优策略与整个供应链的最优策略不一致。那么,我们就设计一个侧付款合约来实现帕累托改进。
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引用次数: 0
Call for papers on “E-commerce for Rural and Agricultural Development” 征集 "电子商务促进农村和农业发展 "论文
IF 3.9 4区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2024-05-07 DOI: 10.1007/s10660-024-09861-2
Wanglin Ma, D. Rahut
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引用次数: 0
How information and communication technologies contribute to rural tourism resilience: evidence from China 信息和通信技术如何促进乡村旅游的恢复力:来自中国的证据
IF 3.9 4区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2024-05-04 DOI: 10.1007/s10660-024-09854-1
Zhen Zhong, Yiming Zhang, Jian Zhang, Mingming Su

Rural tourism plays an important role in advancing the rural economy but faces unexpected risks and challenges such as the deterioration of operational performance. Information and communications technologies (ICT) – such as digital payment platforms, online booking systems, social media marketing, and virtual reality tours – become pervasive in the tourism industry during the current digital era. However, little empirical evidence has been presented about how such technologies impact rural tourism and if rural tourism resilience gets enhanced with the support of ICT in China. This study addresses this research gap by analyzing a sample of 20,716 rural tourism operators from the Third National Agricultural Census of 2016 in Beijing, which is a major urban center in China with a substantial market for rural tourism products and services. With the aid of a treatment effect model (TEM), the research results show that ICT can be an effective way to promote the rural tourism industry through mitigating business difficulties and risks and therefore to enhance the resilience of rural tourism. Our study shows that ICT plays an important and positive role in promoting tourism sales externally and enhancing management internally. The heterogeneity of the operator’s organization type and human capital also makes a difference. The sample data robustly show that ICT can effectively alleviate “scale discrimination” and support “low education level bias”, which is conducive to small-scaled business households and has also increased the resilience of those operators who are at a disadvantaged position in the industry.

乡村旅游业在推动乡村经济发展方面发挥着重要作用,但也面临着意想不到的风险和挑战,如经营业绩下降。在当前的数字化时代,信息和通信技术(ICT)--如数字支付平台、在线预订系统、社交媒体营销和虚拟现实旅游--在旅游业中变得无处不在。然而,关于这些技术如何影响乡村旅游,以及在 ICT 的支持下中国乡村旅游的恢复力是否得到增强,却鲜有实证证据。本研究针对这一研究空白,分析了北京 2016 年第三次全国农业普查中的 20716 个乡村旅游经营者样本,北京是中国的主要城市中心,拥有巨大的乡村旅游产品和服务市场。借助处理效应模型(TEM),研究结果表明,信息和通信技术可以通过缓解经营困难和风险来有效促进乡村旅游业的发展,从而增强乡村旅游业的抗风险能力。我们的研究表明,信息和通信技术在对外促进旅游销售和对内加强管理方面发挥着重要的积极作用。经营者的组织类型和人力资本的异质性也会产生影响。样本数据有力地表明,ICT 可以有效缓解 "规模歧视",支持 "低教育水平偏差",有利于小规模经营户,也增强了那些在行业中处于弱势地位的经营者的抗风险能力。
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引用次数: 0
Let’s join forces: boundary resources as enablers of value co-creation in e-commerce ecosystems 让我们携手合作:边界资源是电子商务生态系统价值共创的促进因素
IF 3.9 4区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2024-05-03 DOI: 10.1007/s10660-024-09848-z
Tobias Wulfert, Gero Strobel, Hiep Hoang

Collaboration and value co-creation are important drivers of the continuous growth of e-commerce, which is expected to reach US $6.4 trillion in 2024 despite current global crises. Only a few transaction platforms currently dominate e-commerce (eg., Amazon, Walmart), but other participants are likely to join these platforms’ ecosystems. Third-party developers can provide extensions to these ecosystems to enhance the platforms’ functionality, but third-party developers’ role in e-commerce ecosystems’ success and generativity remains underexamined in academia. The present study scrutinizes the efficacy of boundary resources in attracting and managing third-party developers in e-commerce ecosystems. This investigation is predicated upon qualitative data gathered through interviews with 14 domain experts. The insights derived from these interviews have culminated in the formulation of seven design principles. These design principles are envisaged to serve as a guiding framework for owners of innovation and transaction platforms within the e-commerce sphere, facilitating the strategic deployment of boundary resources. It is anticipated that collaboration, value creation, and the overall generative capacity as well as the success of e-commerce ecosystems shall be considerably enhanced.

协作和价值共创是电子商务持续增长的重要推动力,尽管目前全球危机重重,但预计到 2024 年,电子商务规模将达到 6.4 万亿美元。目前,只有少数几个交易平台在电子商务中占据主导地位(如亚马逊、沃尔玛),但其他参与者很可能会加入这些平台的生态系统。第三方开发者可以为这些生态系统提供扩展功能,以增强平台的功能,但学术界对第三方开发者在电子商务生态系统的成功和生成中所起的作用仍缺乏研究。本研究探讨了电子商务生态系统中边界资源在吸引和管理第三方开发者方面的功效。本研究通过对 14 位领域专家的访谈收集定性数据。从这些访谈中获得的见解最终形成了七项设计原则。这些设计原则将作为电子商务领域创新和交易平台所有者的指导框架,促进边界资源的战略部署。预计电子商务生态系统的合作、价值创造、整体生成能力以及成功率都将大大提高。
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引用次数: 0
Impact of social media posts’ characteristics on movie performance prior to release: an explainable machine learning approach 社交媒体帖子特征对电影上映前表现的影响:一种可解释的机器学习方法
IF 3.9 4区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2024-04-30 DOI: 10.1007/s10660-024-09852-3
Ismail Abdulrashid, Ibrahim Said Ahmad, Aminu Musa, Mohammed Khalafalla

In the era of invasive social media and advanced artificial intelligence, sentiment analysis has become a vital tool for e-commerce and businesses to grasp user needs and monitor brand perception. This is particularly relevant in the film industry, where understanding the determinants of a movie’s pre-release performance is crucial for producers and investors. Traditional methods often rely on complex algorithms that lack transparency in elucidating the relationship between key risk factors and movie outcomes. This study addresses this gap by employing an explainable analytics framework to investigate the impact of various social media post characteristics on movie performance before its release. Initially, an exploratory data analysis was undertaken to identify significant risk factors associated with movie failures. Subsequently, the study segmented the analysis into three risk categories—low, moderate, and high risk—and applied conventional machine learning models to forecast the likelihood of failure within each category. The culmination of this research involved the application of a SHapley Additive exPlanation (SHAP) model, which provided insightful interpretations of how different risk factors contribute to the potential success or failure of movies. By integrating SHAP for interpretability, this research offers novel insights into the predictive dynamics of movie performance, paving the way for informed decision-making in the film industry.

在社交媒体和先进的人工智能大行其道的时代,情感分析已成为电子商务和企业把握用户需求、监测品牌认知的重要工具。这一点在电影行业尤为重要,因为了解电影上映前表现的决定因素对于制片人和投资者来说至关重要。传统方法通常依赖于复杂的算法,在阐明关键风险因素与电影结果之间的关系方面缺乏透明度。本研究采用可解释分析框架来研究各种社交媒体帖子特征对电影上映前表现的影响,从而弥补了这一不足。首先,研究人员进行了探索性数据分析,以确定与电影失败相关的重要风险因素。随后,研究将分析细分为三个风险类别--低风险、中等风险和高风险--并应用传统的机器学习模型来预测每个类别中失败的可能性。这项研究的最终成果是应用了 SHapley Additive exPlanation(SHAP)模型,该模型对不同风险因素如何促成电影的潜在成功或失败进行了深入解读。通过整合 SHAP 的可解释性,这项研究为电影表现的预测动态提供了新的见解,为电影业的明智决策铺平了道路。
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引用次数: 0
Online grocery shopping adoption versus non-adoption among the over-50s in Germany 德国 50 岁以上人群采用和不采用网上购物的情况
IF 3.9 4区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2024-04-23 DOI: 10.1007/s10660-024-09840-7
Simone Braun, Dunia Osman
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引用次数: 0
AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty 人工智能语音助手:建立消费者信任和培养品牌忠诚度的框架
IF 3.9 4区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2024-04-21 DOI: 10.1007/s10660-024-09850-5
Vai Rawool, Pantea Foroudi, Maria Palazzo

This paper explores the role of artificial intelligence (AI)-powered voice assistants (VAs) in the context of online shopping, with a specific focus on Indian consumers. Through a quantitative research approach, data were collected with an online survey of 150 Indian participants based on constructs and measurement tools, which are meticulously defined, ensuring the reliability and validity of the results. The study (1) explores previous research to understand the use of AI-powered VAs in online shopping and their varied antecedents/dimensions; (2) analyses the influence of consumer trust on intention to use, satisfaction, and emotional attachment among individuals who use AI-powered VAs in online shopping; (3) develops a framework that reflects the antecedents of AI-powered VAs in online shopping and the outcome as brand loyalty, while taking consumer trust as the mediator for users’ intention to use AI-powered VAs, customer satisfaction, and emotional attachment in their journey towards brand loyalty; (4) studies how Alexa, an AI-powered VA, influences the consumer journey when shopping online in India and ultimately affects the brand loyalty of Indian consumers.

本文探讨了人工智能(AI)驱动的语音助手(VAs)在网上购物中的作用,特别关注印度消费者。本研究采用定量研究方法,通过对 150 名印度参与者进行在线调查收集数据,这些数据基于精心定义的结构和测量工具,确保了研究结果的可靠性和有效性。本研究(1)探讨了以往的研究,以了解人工智能驱动的虚拟机构在网上购物中的使用情况及其各种前因/维度;(2)分析了消费者信任对使用人工智能驱动的虚拟机构进行网上购物的个人的使用意向、满意度和情感依恋的影响;(3)建立一个框架,以消费者信任为中介,反映网购中人工智能驱动的虚拟机构的前因和结果,即品牌忠诚度,同时将消费者信任作为用户使用人工智能驱动的虚拟机构的意向、客户满意度和情感依恋的中介,帮助用户实现品牌忠诚度;(4)研究人工智能驱动的虚拟机构Alexa如何影响印度网购中的消费者旅程,并最终影响印度消费者的品牌忠诚度。
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引用次数: 0
How emotional cues affect the financing performance in rewarded crowdfunding? - an insight into multimodal data analysis 情感线索如何影响有偿众筹的融资绩效?- 多模态数据分析的启示
IF 3.9 4区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2024-04-15 DOI: 10.1007/s10660-024-09841-6
Jun Chen, Mengmeng Du, Xin Yang

An increasing number of rewarded crowdfunding platforms recommend that fundraisers post multimodal data to improve data diversity and attract investors’ attention. Fundraisers’ speech contains both textual modality (text) and acoustic modality (voice) data. This study aims to explore how linguistic style of the speech text and acoustic features of the speech voice influence the crowdfunding campaign performance from the perspective of emotional contagion. An econometric model to investigate the effects of emotional cues from fundraisers’ speech on rewarded crowdfunding performance is constructed, and an empirical analysis with 21,996 projects data in Kickstarter is conducted. The findings demonstrate that both acoustic emotional cues (voice pitch, intensity and speech rate) and textual emotional cues (intimate and perceptual language) have significant effect on the financing performance. Among them, voice pitch, speech rate, intimate language and perceptual language have significant positive effect on the financing performance, while voice intensity is negatively related to financing performance. The number of comments positively moderates the relationship between emotional cues in speech and project financing performance. Research also finds that the acoustic and textual emotional features in speech have different effects on the success rate of project financing under different types of projects. This investigation provides both theoretical implications for the literature of crowdfunding and practical implications for fundraisers.

越来越多的有偿众筹平台建议筹款人发布多模态数据,以提高数据多样性并吸引投资者的关注。筹款人的语音包含文本模态(文字)和声学模态(语音)数据。本研究旨在从情感传染的角度探讨演讲文本的语言风格和演讲语音的声学特征如何影响众筹活动的绩效。本研究构建了一个计量经济学模型来研究筹款人语音中的情感线索对获得回报的众筹绩效的影响,并对 Kickstarter 上的 21,996 个项目数据进行了实证分析。研究结果表明,声学情感线索(音高、强度和语速)和文本情感线索(亲密语言和感知语言)对融资绩效都有显著影响。其中,声调、语速、亲密语言和感知语言对融资绩效有显著的正向影响,而声音强度则与融资绩效负相关。评论数量对语音中的情感线索与项目融资绩效之间的关系有正向调节作用。研究还发现,在不同类型的项目中,语音中的声学和文本情感特征对项目融资成功率有不同的影响。这项研究既为众筹文献提供了理论意义,也为筹资者提供了实践意义。
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引用次数: 0
Risk of desirable user experiences: insights from those who create, facilitate and accept mobile payments 理想用户体验的风险:创建、促进和接受移动支付者的见解
IF 3.9 4区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2024-04-15 DOI: 10.1007/s10660-024-09835-4
Martin Mahler, Andrew Murphy

Incorporating fluency theory into a user experience design framework, this study utilises design considerations, drawing on complementary angles of the two theoretical domains, as a foundation with the ultimate goal of creating beneficial mobile payment experiences. An exploratory approach is deployed through semi-structured interviews to provide insights into experience design considerations utilising sensory elements and risk perception, a combination which has thus far received little attention. Research participants consist of senior managers that work for companies that create, facilitate, or accept mobile payment apps or processes. A conceptual framework is proposed with design as a starting point, including aesthetics and the need for a simplified experience, along with sensory elements that replicate familiar visual, audio, and haptic stimuli. These lead to a more usable experience that is perceived as easy to use through a frictionless experience. Usefulness is increased as exposure increases, and new app or process features can be added once prior features become familiar through repeated use. Key trade-offs include a simplified experience versus feature-rich experience, and frictionless experiences versus security risks, with key practical suggestions on how these can be approached.

本研究将流畅性理论纳入用户体验设计框架,利用两个理论领域的互补角度作为设计考虑因素的基础,最终目标是创造有益的移动支付体验。本研究采用半结构式访谈的探索方法,利用感官元素和风险感知来深入了解体验设计的考虑因素,迄今为止,这两个因素的结合很少受到关注。研究参与者包括创建、促进或接受移动支付应用程序或流程的公司的高级管理人员。研究提出了一个以设计为出发点的概念框架,包括美学和简化体验的需求,以及复制熟悉的视觉、听觉和触觉刺激的感官元素。这些元素会带来更实用的体验,通过无摩擦的体验让人感觉易于使用。随着接触次数的增加,实用性也会随之提高,而且通过反复使用,一旦熟悉了之前的功能,就可以添加新的应用程序或流程功能。关键的权衡包括简化体验与功能丰富的体验之间的权衡,以及无摩擦体验与安全风险之间的权衡。
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引用次数: 0
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Electronic Commerce Research
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