首页 > 最新文献

Electronic Commerce Research最新文献

英文 中文
Investigation of tourism brand design and communication strategy integrating multimedia technology 整合多媒体技术的旅游品牌设计与传播策略研究
IF 3.9 4区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2024-04-15 DOI: 10.1007/s10660-024-09839-0
Zhice Zhao, Lei Zhang

With the advent of reform and an open economic policy, the tourism domain has undergone accelerated growth paralleled by an enhancement in people’s standard of living. The diversity in tourism offerings corresponds to the evolving preferences of consumers, and the tourism industry has transformed into a foundational component supporting the national economy. The expansion of tourism can exert a significant influence on the Gross Domestic Product (GDP) of an entire region, subsequently fostering the development of the regional economy, population, and cultural aspects. The economic status and influence of tourism in society can be seen. Today, consumers have focused on pursuing tourism brands. This study aims to examine the influence of multimedia technology on branding within the tourism industry and its implications for driving growth. Data was collected from 520 participants who are Chinese tourists, and through SPSS software the data was analyzed. The validity of the constructs is measured by a Convergent validity test, hypothesis testing is employed to understand the complex relationships between the variables. The experimental results showed that the number of visitors to tourism brand websites increased four times since they were spread by Multimedia Technology (MT), which changed from 119 to 500; the website click-through rate also nearly doubled over the same period, and even the highest website click-through rate was 98.87%. This showed that the user’s interest in tourism brands also increased exponentially. The novelty of the study focuses on multimedia technology and its implications for branding and development. By merging quantitative data analysis with qualitative observations, it presents tactics for implementing multimedia technology in the field of tourism. The study offers a point of reference for devising design and communication strategies for tourism brands that incorporate MT. It not only provides theoretical support for the design and communication facets of tourism brands but also guides the trajectory for their future development.

随着改革的推进和开放的经济政策的实施,旅游业加速发展,人民生活水平不断提高。旅游产品的多样性顺应了消费者不断变化的偏好,旅游业已成为支撑国民经济的基础产业。旅游业的发展会对整个地区的国内生产总值(GDP)产生重大影响,进而促进地区经济、人口和文化的发展。旅游业在社会中的经济地位和影响力可见一斑。如今,消费者已经开始注重追求旅游品牌。本研究旨在探讨多媒体技术对旅游业品牌建设的影响及其对推动旅游业发展的意义。研究收集了 520 名中国游客的数据,并通过 SPSS 软件对数据进行了分析。通过聚合效度检验来衡量建构的有效性,并采用假设检验来了解变量之间的复杂关系。实验结果表明,旅游品牌网站通过多媒体技术(MT)传播后,访问人数增加了四倍,从 119 人变为 500 人;网站点击率也比同期增加了近一倍,最高的网站点击率甚至达到了 98.87%。这表明,用户对旅游品牌的兴趣也呈指数级增长。本研究的新颖之处在于多媒体技术及其对品牌塑造和发展的影响。通过将定量数据分析与定性观察相结合,该研究提出了在旅游领域实施多媒体技术的策略。该研究为结合多媒体技术的旅游品牌设计和传播策略提供了参考。它不仅为旅游品牌的设计和传播方面提供了理论支持,还为其未来发展指引了方向。
{"title":"Investigation of tourism brand design and communication strategy integrating multimedia technology","authors":"Zhice Zhao, Lei Zhang","doi":"10.1007/s10660-024-09839-0","DOIUrl":"https://doi.org/10.1007/s10660-024-09839-0","url":null,"abstract":"<p>With the advent of reform and an open economic policy, the tourism domain has undergone accelerated growth paralleled by an enhancement in people’s standard of living. The diversity in tourism offerings corresponds to the evolving preferences of consumers, and the tourism industry has transformed into a foundational component supporting the national economy. The expansion of tourism can exert a significant influence on the Gross Domestic Product (GDP) of an entire region, subsequently fostering the development of the regional economy, population, and cultural aspects. The economic status and influence of tourism in society can be seen. Today, consumers have focused on pursuing tourism brands. This study aims to examine the influence of multimedia technology on branding within the tourism industry and its implications for driving growth. Data was collected from 520 participants who are Chinese tourists, and through SPSS software the data was analyzed. The validity of the constructs is measured by a Convergent validity test, hypothesis testing is employed to understand the complex relationships between the variables. The experimental results showed that the number of visitors to tourism brand websites increased four times since they were spread by Multimedia Technology (MT), which changed from 119 to 500; the website click-through rate also nearly doubled over the same period, and even the highest website click-through rate was 98.87%. This showed that the user’s interest in tourism brands also increased exponentially. The novelty of the study focuses on multimedia technology and its implications for branding and development. By merging quantitative data analysis with qualitative observations, it presents tactics for implementing multimedia technology in the field of tourism. The study offers a point of reference for devising design and communication strategies for tourism brands that incorporate MT. It not only provides theoretical support for the design and communication facets of tourism brands but also guides the trajectory for their future development.</p>","PeriodicalId":47264,"journal":{"name":"Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140585652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Examining how online store managers’ responses to negative reviews affect potential shoppers 研究网店经理对负面评论的回应如何影响潜在购物者
IF 3.9 4区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2024-04-13 DOI: 10.1007/s10660-024-09842-5
Eugene Kim, Choong C. Lee, Jaeyoung An

We investigate the effect of online grocery shopping (OGS) business operators’ responses to negative online customer reviews (NOCRs) on prospective shoppers’ attitudes toward OGS. Previous research indicates online customer reviews (OCRs) affect purchasing decisions and trust. We consider the occurrence of NOCRs as a service failure and appropriate managerial responses (apology, compensation) as service recovery efforts. Equity theory suggests managerial responses affect perceived justice and generate trust, enhancing intention to use. A scenario-based experiment was conducted to examine the impact of managerial responses on prospective shoppers’ perceived justice, trust, and intention to use. The results revealed that an apology has a more significant effect on perceived justice than on compensation, influencing trust and intention to use. We defined NOCRs as service failures exposed to prospective shoppers and evaluated the effect of managerial responses on perceived justice. We provide practical implications for OGS by suggesting appropriate responses to NOCRs.

我们研究了在线杂货购物(OGS)企业经营者对负面在线顾客评论(NOCR)的回应对潜在购物者对 OGS 态度的影响。以往的研究表明,在线顾客评论(OCRs)会影响购买决策和信任度。我们将出现 NOCR 视为服务失败,而适当的管理应对措施(道歉、赔偿)则是服务恢复工作。公平理论认为,管理者的回应会影响感知到的公正并产生信任,从而增强使用意愿。我们进行了一项基于情景的实验,以考察管理者的回应对潜在购物者感知到的公正、信任和使用意愿的影响。结果显示,道歉对感知公正性的影响比对补偿的影响更显著,同时还能影响信任度和使用意愿。我们将 NOCRs 定义为暴露给潜在购物者的服务失误,并评估了管理者的回应对感知公正性的影响。我们为 OGS 提供了实际意义,建议对 NOCR 采取适当的应对措施。
{"title":"Examining how online store managers’ responses to negative reviews affect potential shoppers","authors":"Eugene Kim, Choong C. Lee, Jaeyoung An","doi":"10.1007/s10660-024-09842-5","DOIUrl":"https://doi.org/10.1007/s10660-024-09842-5","url":null,"abstract":"<p>We investigate the effect of online grocery shopping (OGS) business operators’ responses to negative online customer reviews (NOCRs) on prospective shoppers’ attitudes toward OGS. Previous research indicates online customer reviews (OCRs) affect purchasing decisions and trust. We consider the occurrence of NOCRs as a service failure and appropriate managerial responses (apology, compensation) as service recovery efforts. Equity theory suggests managerial responses affect perceived justice and generate trust, enhancing intention to use. A scenario-based experiment was conducted to examine the impact of managerial responses on prospective shoppers’ perceived justice, trust, and intention to use. The results revealed that an apology has a more significant effect on perceived justice than on compensation, influencing trust and intention to use. We defined NOCRs as service failures exposed to prospective shoppers and evaluated the effect of managerial responses on perceived justice. We provide practical implications for OGS by suggesting appropriate responses to NOCRs.</p>","PeriodicalId":47264,"journal":{"name":"Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2024-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140581937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Identifying and testing drivers of consumers’ attitude towards last-mile delivery modes 识别和测试消费者对最后一英里配送模式态度的驱动因素
IF 3.9 4区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2024-04-10 DOI: 10.1007/s10660-024-09834-5
Benjamin Dominique Klink, Samuel Schweizer, Thomas Rudolph

Many online businesses strive to optimize last-mile delivery cost by implementing delivery modes aimed at cutting costs through automation or collaboration. Convincing consumers to adopt cost-efficient last-mile delivery modes is imperative to successfully achieve this goal. Yet, evidence on consumers’ attitude towards different delivery modes is scarce and causes of differences in attitude are currently not well understood. Based on qualitative interviews with e-food industry experts, we identify potential drivers of consumers’ attitude towards last-mile delivery modes. We test these drivers experimentally, finding privacy concerns to fully mediate differences in attitude of in-home and in-garage delivery when compared to timed in-person delivery. In addition, we find evidence indicating the presence of privacy calculus in delivery mode choice. Next to reducing customer risk, providing added customer value could therefore be a viable approach to encourage consumer adoption of more cost-efficient last-mile delivery.

许多在线企业都在努力优化最后一英里配送成本,通过实施旨在通过自动化或协作降低成本的配送模式。要成功实现这一目标,说服消费者采用具有成本效益的最后一英里配送模式势在必行。然而,有关消费者对不同配送模式的态度的证据并不多,而且目前对造成消费者态度差异的原因也不甚了解。基于对电子食品行业专家的定性访谈,我们确定了消费者对最后一英里配送模式态度的潜在驱动因素。我们通过实验对这些驱动因素进行了测试,发现与定时当面递送相比,隐私问题完全调节了消费者对上门递送和车库内递送态度的差异。此外,我们还发现有证据表明,在选择送货模式时存在隐私计算。因此,除了降低客户风险外,提供附加客户价值也是鼓励消费者采用更具成本效益的 "最后一英里 "送货服务的可行方法。
{"title":"Identifying and testing drivers of consumers’ attitude towards last-mile delivery modes","authors":"Benjamin Dominique Klink, Samuel Schweizer, Thomas Rudolph","doi":"10.1007/s10660-024-09834-5","DOIUrl":"https://doi.org/10.1007/s10660-024-09834-5","url":null,"abstract":"<p>Many online businesses strive to optimize last-mile delivery cost by implementing delivery modes aimed at cutting costs through automation or collaboration. Convincing consumers to adopt cost-efficient last-mile delivery modes is imperative to successfully achieve this goal. Yet, evidence on consumers’ attitude towards different delivery modes is scarce and causes of differences in attitude are currently not well understood. Based on qualitative interviews with e-food industry experts, we identify potential drivers of consumers’ attitude towards last-mile delivery modes. We test these drivers experimentally, finding privacy concerns to fully mediate differences in attitude of in-home and in-garage delivery when compared to timed in-person delivery. In addition, we find evidence indicating the presence of privacy calculus in delivery mode choice. Next to reducing customer risk, providing added customer value could therefore be a viable approach to encourage consumer adoption of more cost-efficient last-mile delivery.</p>","PeriodicalId":47264,"journal":{"name":"Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2024-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140582177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A type-2 fuzzy review topic-based model for personalized recommendation 基于第 2 类模糊评论主题的个性化推荐模型
IF 3.9 4区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2024-04-09 DOI: 10.1007/s10660-024-09829-2
Cong Wang, Yue Ma, Yansong Shi, Guoqing Chen

Recommender systems are becoming increasingly indispensable for e-commerce. To achieve interpretable recommendation, review topic-based recommendation is an important research area that aims to infer users’ ratings over their unrated items using existing reviews and corresponding ratings simultaneously. However, combining latent factors and review topics can also introduce uncertainties in the model learning process, both in inference and sampling. To address this challenge, we propose a new model called type-2 fuzzy review topic-based recommendation (T2FR). T2 fuzzy membership functions are introduced to represent the topic parameter uncertainties, and a strategy of dual sampling is developed to deal with the topic T2 membership functions and further used for uncertainty handling. Abundant experiments on data collected from real-world e-commerce platforms demonstrate the effectiveness of the proposed model compared with baseline methods in terms of rating prediction accuracy with interpretation. Our proposed T2FR can substantially benefit both e-commerce platforms and consumers.

推荐系统在电子商务中越来越不可或缺。为了实现可解释的推荐,基于评论主题的推荐是一个重要的研究领域,其目的是同时利用现有的评论和相应的评分来推断用户对其未评分商品的评分。然而,将潜在因素和评论主题相结合也会在模型学习过程中引入不确定性,包括推断和抽样。为了应对这一挑战,我们提出了一种新的模型,称为基于评论主题的 2 型模糊推荐(T2FR)。我们引入了 T2 模糊成员函数来表示主题参数的不确定性,并开发了双采样策略来处理主题 T2 成员函数,并进一步用于不确定性处理。在真实世界电子商务平台收集的数据上进行的大量实验证明,与基线方法相比,所提出的模型在评级预测准确性和解释方面非常有效。我们提出的 T2FR 可以使电子商务平台和消费者受益匪浅。
{"title":"A type-2 fuzzy review topic-based model for personalized recommendation","authors":"Cong Wang, Yue Ma, Yansong Shi, Guoqing Chen","doi":"10.1007/s10660-024-09829-2","DOIUrl":"https://doi.org/10.1007/s10660-024-09829-2","url":null,"abstract":"<p>Recommender systems are becoming increasingly indispensable for e-commerce. To achieve interpretable recommendation, review topic-based recommendation is an important research area that aims to infer users’ ratings over their unrated items using existing reviews and corresponding ratings simultaneously. However, combining latent factors and review topics can also introduce uncertainties in the model learning process, both in inference and sampling. To address this challenge, we propose a new model called type-2 fuzzy review topic-based recommendation (T2FR). T2 fuzzy membership functions are introduced to represent the topic parameter uncertainties, and a strategy of dual sampling is developed to deal with the topic T2 membership functions and further used for uncertainty handling. Abundant experiments on data collected from real-world e-commerce platforms demonstrate the effectiveness of the proposed model compared with baseline methods in terms of rating prediction accuracy with interpretation. Our proposed T2FR can substantially benefit both e-commerce platforms and consumers.</p>","PeriodicalId":47264,"journal":{"name":"Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2024-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140582028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pricing strategy for C2C sharing platform considering the effect of WOM on purchase decision 考虑 WOM 对购买决策的影响的 C2C 共享平台定价策略
IF 3.9 4区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2024-04-08 DOI: 10.1007/s10660-024-09836-3
Jinlei Qin, Meng Zhao, Jiali Ren, Bin Li

Consumers often view online reviews as trustworthy sources of information in Consumer-to-Consumer (C2C) sharing economy, these online reviews create a word-of-mouth (WOM). This paper focuses on four pricing strategies: fixed pricing based on registration fee, dynamic pricing based on registration fee, fixed pricing based on transaction fee and dynamic pricing based on transaction fee, to judge the impact of WOM. Consider a C2C sharing economy market composed of consumers, suppliers, and a platform, construct a game theory model, and obtain the equilibrium solution using backward induction. We find that a moderate WOM always makes the fixed pricing strategy attract more demand. However, the dynamic pricing strategy consistently yields higher profit. Furthermore, if total demand and profit are pursued by the platform at the same time, WOM production makes the dominant strategy shift to fixed pricing strategy based on transaction fee and dynamic pricing strategy based on transaction fee.

在消费者对消费者(C2C)共享经济中,消费者通常将在线评论视为值得信赖的信息来源,这些在线评论创造了口碑(WOM)。本文主要通过基于注册费的固定定价、基于注册费的动态定价、基于交易费的固定定价和基于交易费的动态定价这四种定价策略来判断 WOM 的影响。考虑一个由消费者、供应商和平台组成的 C2C 共享经济市场,构建博弈论模型,并利用逆向归纳法得到均衡解。我们发现,适度的 WOM 总能使固定定价策略吸引更多需求。然而,动态定价策略始终能获得更高的利润。此外,如果平台同时追求总需求和利润,WOM 生产会使主导策略转向基于交易费的固定定价策略和基于交易费的动态定价策略。
{"title":"Pricing strategy for C2C sharing platform considering the effect of WOM on purchase decision","authors":"Jinlei Qin, Meng Zhao, Jiali Ren, Bin Li","doi":"10.1007/s10660-024-09836-3","DOIUrl":"https://doi.org/10.1007/s10660-024-09836-3","url":null,"abstract":"<p>Consumers often view online reviews as trustworthy sources of information in Consumer-to-Consumer (C2C) sharing economy, these online reviews create a word-of-mouth (WOM). This paper focuses on four pricing strategies: fixed pricing based on registration fee, dynamic pricing based on registration fee, fixed pricing based on transaction fee and dynamic pricing based on transaction fee, to judge the impact of WOM. Consider a C2C sharing economy market composed of consumers, suppliers, and a platform, construct a game theory model, and obtain the equilibrium solution using backward induction. We find that a moderate WOM always makes the fixed pricing strategy attract more demand. However, the dynamic pricing strategy consistently yields higher profit. Furthermore, if total demand and profit are pursued by the platform at the same time, WOM production makes the dominant strategy shift to fixed pricing strategy based on transaction fee and dynamic pricing strategy based on transaction fee.</p>","PeriodicalId":47264,"journal":{"name":"Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2024-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140582027","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Investigating the impact of online information provision on the market price of blind box 调查在线信息提供对盲盒市场价格的影响
IF 3.9 4区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2024-04-07 DOI: 10.1007/s10660-024-09832-7
Xun Xu, Yiming Zhuang, Jonathan E. Jackson

The worldwide popularity of blind boxes is growing rapidly. A blind box contains one of a series of products, which is not revealed until after a consumer receives and opens it. This separation of the transaction and fulfillment processes creates a mystery and excitement when purchasing a blind box. Thus, online information provision plays an important role for consumers to understand blind box and generate their willingness to pay. This study investigates the link between the format of online information provision and the market price of a blind box, focusing on a comprehensive examination of the linguistic characteristics of sellers’ product descriptions. This study finds that a U-shaped relationship exists between the subjectivity, diversity, and readability of the blind box product description and its market price. This calls online sellers to use an “extreme-point” approach when crafting their product descriptions. However, the findings suggest that an inverted U-shape relationship between ambiguity and the market price. That is, online sellers should provide the necessary information but in a brief way to keep the mystery of blind box. In addition, the findings suggest that ambiguity of the product description plays the most important role in affecting the blind box price. However, when a blind box is open, ambiguity does not play a significant role, and the impact of diversity is reversed. The findings offer guidelines for online sellers to implement their optimal information provision strategy to enhance the product attractiveness and increase consumers’ willingness to pay and thus their financial performance.

盲盒在全球范围内迅速普及。盲盒中装有一系列产品中的一种,直到消费者收到并打开盲盒后才会揭晓。这种交易和履行过程的分离为购买盲盒创造了一种神秘感和刺激感。因此,在线信息提供对消费者了解盲盒并产生支付意愿起着重要作用。本研究调查了盲盒的在线信息提供形式与市场价格之间的联系,重点是全面考察卖家产品描述的语言特点。研究发现,盲盒产品描述的主观性、多样性和可读性与其市场价格之间存在U型关系。这就要求网络卖家在撰写产品描述时使用 "极点 "方法。然而,研究结果表明,模糊性与市场价格之间存在倒 U 型关系。也就是说,网络卖家应提供必要的信息,但要简明扼要,以保持盲盒的神秘感。此外,研究结果表明,产品描述的模糊性对盲盒价格的影响最大。然而,当盲盒打开时,模糊性的作用并不明显,多样性的影响则相反。研究结果为网络卖家实施最优信息提供策略提供了指导,以增强产品吸引力,提高消费者的支付意愿,进而提高其财务业绩。
{"title":"Investigating the impact of online information provision on the market price of blind box","authors":"Xun Xu, Yiming Zhuang, Jonathan E. Jackson","doi":"10.1007/s10660-024-09832-7","DOIUrl":"https://doi.org/10.1007/s10660-024-09832-7","url":null,"abstract":"<p>The worldwide popularity of blind boxes is growing rapidly. A blind box contains one of a series of products, which is not revealed until after a consumer receives and opens it. This separation of the transaction and fulfillment processes creates a mystery and excitement when purchasing a blind box. Thus, online information provision plays an important role for consumers to understand blind box and generate their willingness to pay. This study investigates the link between the format of online information provision and the market price of a blind box, focusing on a comprehensive examination of the linguistic characteristics of sellers’ product descriptions. This study finds that a U-shaped relationship exists between the subjectivity, diversity, and readability of the blind box product description and its market price. This calls online sellers to use an “extreme-point” approach when crafting their product descriptions. However, the findings suggest that an inverted U-shape relationship between ambiguity and the market price. That is, online sellers should provide the necessary information but in a brief way to keep the mystery of blind box. In addition, the findings suggest that ambiguity of the product description plays the most important role in affecting the blind box price. However, when a blind box is open, ambiguity does not play a significant role, and the impact of diversity is reversed. The findings offer guidelines for online sellers to implement their optimal information provision strategy to enhance the product attractiveness and increase consumers’ willingness to pay and thus their financial performance.</p>","PeriodicalId":47264,"journal":{"name":"Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2024-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140582035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market 超越第一口:了解在线体验如何影响移动食品应用市场的用户忠诚度
IF 3.9 4区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2024-04-06 DOI: 10.1007/s10660-024-09833-6

Abstract

In the competitive landscape of mobile food ordering applications (MFOA) in India, the primary focus is enhancing the customer experience to mirror or even exceed their offline meal acquisition experiences. Existing research underscores the pivotal role of a superior online experience in driving business success. Against the backdrop of a dearth of studies addressing online customer experience (OCE), our current research seeks to gain insight into its state and its implications for attitudes and intentions. Specifically, we investigate the impact of OCE on the continued usage intentions (CUI) of new MFOA users. This study not only sheds light on the relationship between OCE and CUI but also presents a fresh configuration of OCE, addressing its varied conceptualization. Furthermore, drawing on data collected from over 400 first-time users of MFOA, our findings reveal that e-satisfaction and e-trust act as full mediators in influencing CUI. Finally, the study also suggests that e-trust mediates the effect of e-satisfaction on the CUI of MFOA users. Our research contributes to our understanding of OCE by specifically highlighting the experiences and outcomes of first-time users of MFOAs. Practitioners should employ strategies including personalized orientation and data gathering, location-based services, in-app messaging, push notifications and gamification techniques to increase OCE and drive CUI.

摘要 在印度移动订餐应用程序(MFOA)的竞争格局中,首要重点是提升客户体验,以反映甚至超越他们的线下用餐体验。现有研究强调了卓越的在线体验在推动业务成功方面的关键作用。在缺乏针对在线客户体验(OCE)的研究的背景下,我们目前的研究试图深入了解在线客户体验的现状及其对客户态度和意向的影响。具体来说,我们研究了 OCE 对 MFOA 新用户的持续使用意愿(CUI)的影响。本研究不仅揭示了 OCE 与 CUI 之间的关系,还对 OCE 进行了全新的配置,解决了其不同的概念化问题。此外,通过收集 400 多名首次使用 MFOA 的用户的数据,我们的研究结果表明,电子满意度和电子信任度是影响 CUI 的完全中介。最后,研究还表明,电子信任在电子满意度对 MFOA 用户 CUI 的影响中起中介作用。我们的研究特别强调了首次使用 MFOA 的用户的体验和结果,有助于我们对 OCE 的理解。从业人员应采用包括个性化定位和数据收集、基于位置的服务、应用内消息、推送通知和游戏化技术在内的策略,以增加 OCE 并推动 CUI。
{"title":"Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market","authors":"","doi":"10.1007/s10660-024-09833-6","DOIUrl":"https://doi.org/10.1007/s10660-024-09833-6","url":null,"abstract":"<h3>Abstract</h3> <p>In the competitive landscape of mobile food ordering applications (MFOA) in India, the primary focus is enhancing the customer experience to mirror or even exceed their offline meal acquisition experiences. Existing research underscores the pivotal role of a superior online experience in driving business success. Against the backdrop of a dearth of studies addressing online customer experience (OCE), our current research seeks to gain insight into its state and its implications for attitudes and intentions. Specifically, we investigate the impact of OCE on the continued usage intentions (CUI) of new MFOA users. This study not only sheds light on the relationship between OCE and CUI but also presents a fresh configuration of OCE, addressing its varied conceptualization. Furthermore, drawing on data collected from over 400 first-time users of MFOA, our findings reveal that e-satisfaction and e-trust act as full mediators in influencing CUI. Finally, the study also suggests that e-trust mediates the effect of e-satisfaction on the CUI of MFOA users. Our research contributes to our understanding of OCE by specifically highlighting the experiences and outcomes of first-time users of MFOAs. Practitioners should employ strategies including personalized orientation and data gathering, location-based services, in-app messaging, push notifications and gamification techniques to increase OCE and drive CUI.</p>","PeriodicalId":47264,"journal":{"name":"Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2024-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140582034","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Recycling and differential pricing strategies in closed-loop supply chains considering blockchain 考虑区块链的闭环供应链中的回收和差别定价策略
IF 3.9 4区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2024-04-01 DOI: 10.1007/s10660-024-09831-8
Lei Yang, Li Lan, Yao Wan

This paper aims to explore the role of blockchain in recycling when consumers have quality concerns about remanufactured products. Using the game-theoretical method, we analyze recycling and differential pricing strategies in closed-loop supply chains when a third party conducts the recycling activity. We further study the impacts of recycling channels. Our findings demonstrate that blockchain can increase the retail prices of new and remanufactured products and the profit of the third party when the blockchain usage fee is low. Otherwise, the manufacturer and the retailer will benefit from the use of blockchain. Besides, our study shows that when the blockchain usage fee is low, or the degree of quality information disclosure of remanufactured products is low, the application of blockchain can increase social welfare. Finally, we find blockchain can raise the collection rate, which is independent of the recycling channels.

本文旨在探讨当消费者对再制造产品存在质量顾虑时,区块链在回收利用中的作用。利用博弈论方法,我们分析了第三方进行回收活动时闭环供应链中的回收和差别定价策略。我们进一步研究了回收渠道的影响。我们的研究结果表明,当区块链使用费较低时,区块链可以提高新产品和再制造产品的零售价格,并增加第三方的利润。否则,制造商和零售商将从区块链的使用中获益。此外,我们的研究表明,当区块链使用费较低或再制造产品的质量信息披露程度较低时,区块链的应用可以增加社会福利。最后,我们发现区块链可以提高回收率,这与回收渠道无关。
{"title":"Recycling and differential pricing strategies in closed-loop supply chains considering blockchain","authors":"Lei Yang, Li Lan, Yao Wan","doi":"10.1007/s10660-024-09831-8","DOIUrl":"https://doi.org/10.1007/s10660-024-09831-8","url":null,"abstract":"<p>This paper aims to explore the role of blockchain in recycling when consumers have quality concerns about remanufactured products. Using the game-theoretical method, we analyze recycling and differential pricing strategies in closed-loop supply chains when a third party conducts the recycling activity. We further study the impacts of recycling channels. Our findings demonstrate that blockchain can increase the retail prices of new and remanufactured products and the profit of the third party when the blockchain usage fee is low. Otherwise, the manufacturer and the retailer will benefit from the use of blockchain. Besides, our study shows that when the blockchain usage fee is low, or the degree of quality information disclosure of remanufactured products is low, the application of blockchain can increase social welfare. Finally, we find blockchain can raise the collection rate, which is independent of the recycling channels.</p>","PeriodicalId":47264,"journal":{"name":"Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140582031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How attitudes and purchases differ between also-online versus offline-only grocery shoppers in online and offline grocery shopping 同时在线和只在线下购买食品杂货的消费者在在线和离线食品杂货购物中的态度和购买行为有何不同
IF 3.9 4区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2024-04-01 DOI: 10.1007/s10660-024-09828-3
Philipp Brüggemann, Koen Pauwels

The surge in online grocery shopping amid the COVID-19 pandemic has significantly altered the balance between offline and online purchases, influencing consumer attitudes toward these channels. Given the anticipated continued growth of online grocery shopping in the coming years, research on this topic becomes increasingly crucial for retailers, manufacturers, and consumers. Particularly, brand managers and retailers find themselves uncertain about the implications for their consumer segments and products, including national versus private label brands, organic products, and fair-trade products. Against this backdrop, our study delves into consumer characteristics and purchase behavior to explore the distinctions between offline-only and also-online grocery shoppers. Additionally, we examine whether consumer behavior varies across offline and online channels. Specifically, we analyze extensive household panel data encompassing 4,142,485 purchases and diverse consumer characteristics (such as demographics and attitudes) from an average of 21,428 households spanning the years 2016–2020. It is noteworthy that also-online shoppers, despite their preference for convenience, tend to be younger, reside in larger cities, and exhibit more positive attitudes toward buying local and environmental responsibilities. These consumers, characterized by lower price consciousness and higher brand preferences, display a greater inclination toward national brands online compared to offline. Furthermore, they express more favorable attitudes toward organic and fair-trade products and exhibit relatively higher purchasing of these items. Our extensive empirical analyses reveal that these cross-sectional differences are attributable, in part, to demand-driven factors and, in part, to supply-side effects. Through this research, we provide valuable insights to brand managers, retailers, and researchers, facilitating a better understanding of the evolving retail landscape, particularly within the dynamic realm of online grocery shopping.

在 COVID-19 大流行的背景下,网上食品杂货购物的激增极大地改变了线下和线上购物之间的平衡,影响了消费者对这些渠道的态度。鉴于预计未来几年网上食品杂货购物将持续增长,对零售商、制造商和消费者来说,有关这一主题的研究变得越来越重要。特别是,品牌经理和零售商发现自己不确定这对其消费群体和产品的影响,包括国内品牌与自有品牌、有机产品和公平贸易产品。在此背景下,我们的研究深入探讨了消费者的特征和购买行为,以探索仅在线下和也在线下的杂货购物者之间的区别。此外,我们还研究了线下和线上渠道的消费者行为是否存在差异。具体来说,我们分析了广泛的家庭面板数据,其中包括 4,142,485 次购买行为和不同的消费者特征(如人口统计学和态度),这些数据平均来自 21,428 个家庭,时间跨度为 2016-2020 年。值得注意的是,尽管同样在线购物的消费者偏好便利,但他们往往更年轻,居住在大城市,对购买本地产品和环境责任表现出更积极的态度。这些消费者的特点是价格意识较低、品牌偏好较高,与线下相比,他们更倾向于在线购买国内品牌。此外,他们对有机产品和公平贸易产品的态度更为积极,对这些产品的购买量也相对较高。我们广泛的实证分析表明,这些横截面差异部分归因于需求驱动因素,部分归因于供应方效应。通过这项研究,我们为品牌经理、零售商和研究人员提供了宝贵的见解,有助于他们更好地了解不断变化的零售业格局,尤其是在动态的网上食品杂货购物领域。
{"title":"How attitudes and purchases differ between also-online versus offline-only grocery shoppers in online and offline grocery shopping","authors":"Philipp Brüggemann, Koen Pauwels","doi":"10.1007/s10660-024-09828-3","DOIUrl":"https://doi.org/10.1007/s10660-024-09828-3","url":null,"abstract":"<p>The surge in online grocery shopping amid the COVID-19 pandemic has significantly altered the balance between offline and online purchases, influencing consumer attitudes toward these channels. Given the anticipated continued growth of online grocery shopping in the coming years, research on this topic becomes increasingly crucial for retailers, manufacturers, and consumers. Particularly, brand managers and retailers find themselves uncertain about the implications for their consumer segments and products, including national versus private label brands, organic products, and fair-trade products. Against this backdrop, our study delves into consumer characteristics and purchase behavior to explore the distinctions between offline-only and also-online grocery shoppers. Additionally, we examine whether consumer behavior varies across offline and online channels. Specifically, we analyze extensive household panel data encompassing 4,142,485 purchases and diverse consumer characteristics (such as demographics and attitudes) from an average of 21,428 households spanning the years 2016–2020. It is noteworthy that also-online shoppers, despite their preference for convenience, tend to be younger, reside in larger cities, and exhibit more positive attitudes toward buying local and environmental responsibilities. These consumers, characterized by lower price consciousness and higher brand preferences, display a greater inclination toward national brands online compared to offline. Furthermore, they express more favorable attitudes toward organic and fair-trade products and exhibit relatively higher purchasing of these items. Our extensive empirical analyses reveal that these cross-sectional differences are attributable, in part, to demand-driven factors and, in part, to supply-side effects. Through this research, we provide valuable insights to brand managers, retailers, and researchers, facilitating a better understanding of the evolving retail landscape, particularly within the dynamic realm of online grocery shopping.</p>","PeriodicalId":47264,"journal":{"name":"Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140581940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Improving the identification effect of technical trajectory by adding ghost edges in the patent citation network 通过在专利引文网络中添加鬼边提高技术轨迹的识别效果
IF 3.9 4区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2024-03-23 DOI: 10.1007/s10660-024-09830-9
Yulin Liu, Lirong Jian

This paper proposes a method to improve the identification effect of technical Trajectory by adding ghost edges in the patent citation network, which includes calculating patent technology similarity, constructing ghost edge candidate set, adding the ghost edges by evaluating the utility measures, and using main path analysis to identify four technical trajectories. Taking US e-commerce data technology as an example, we find the following three points. (1) Adding a small amount of ghost edges in the patent citation network helps to increase the accuracy of technical trajectory identification, but adding a large number of ghost edges may cause destructive effects on the network structure and lead to identification bias. The experience value of this case is at most 10%. (2) Different construction methods of ghost edge candidate sets will have an important impact on the result of improving the trajectory recognition. No matter which candidate set is used, there is no deviation in the primary technical trajectory identification. However, there are differences in the subsequent technical trajectory identification. (3) The addition of the ghost edges further improves the network characteristics, especially the technical trajectory differences in subsequent locations which are identified.

本文提出了一种通过在专利引用网络中添加鬼边来提高技术轨迹识别效果的方法,包括计算专利技术相似度、构建鬼边候选集、通过评估效用度量来添加鬼边,以及利用主路径分析来识别四种技术轨迹。以美国电子商务数据技术为例,我们发现以下三点。(1)在专利引用网络中加入少量的幽灵边有助于提高技术轨迹识别的准确性,但加入大量的幽灵边可能会对网络结构造成破坏性影响,导致识别偏差。这种情况的经验值最多为 10%。(2)鬼边候选集的构建方法不同会对提高轨迹识别的效果产生重要影响。无论使用哪种候选集,初级技术轨迹识别都不会出现偏差。但在后续的技术轨迹识别中却存在差异。(3) 添加幽灵边可进一步改善网络特性,尤其是在后续位置的技术轨迹识别上的差异。
{"title":"Improving the identification effect of technical trajectory by adding ghost edges in the patent citation network","authors":"Yulin Liu, Lirong Jian","doi":"10.1007/s10660-024-09830-9","DOIUrl":"https://doi.org/10.1007/s10660-024-09830-9","url":null,"abstract":"<p>This paper proposes a method to improve the identification effect of technical Trajectory by adding ghost edges in the patent citation network, which includes calculating patent technology similarity, constructing ghost edge candidate set, adding the ghost edges by evaluating the utility measures, and using main path analysis to identify four technical trajectories. Taking US e-commerce data technology as an example, we find the following three points. (1) Adding a small amount of ghost edges in the patent citation network helps to increase the accuracy of technical trajectory identification, but adding a large number of ghost edges may cause destructive effects on the network structure and lead to identification bias. The experience value of this case is at most 10%. (2) Different construction methods of ghost edge candidate sets will have an important impact on the result of improving the trajectory recognition. No matter which candidate set is used, there is no deviation in the primary technical trajectory identification. However, there are differences in the subsequent technical trajectory identification. (3) The addition of the ghost edges further improves the network characteristics, especially the technical trajectory differences in subsequent locations which are identified.</p>","PeriodicalId":47264,"journal":{"name":"Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2024-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140202870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
期刊
Electronic Commerce Research
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1