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Guest Editors’ Introduction: Cultural Politics and Production Practices of the Turkish TV Industry 客座编辑简介:土耳其电视业的文化政治与制作实践
IF 1.9 3区 文学 Q2 COMMUNICATION Pub Date : 2023-04-01 DOI: 10.1177/17480485231152864
Yeşim Kaptan, Ece Algan
The transnationalization of the Turkish television industry, which began in the late 1990s, has been continuing with enormous success with Turkish TV series now being exported to more than 150 countries. In both introductions to the double special issue, we contextualize television in Turkey as a significant cultural field of production within its historical background and trace the transnational trajectory of Turkish dramas in Turkey and abroad. By focusing on the tensions and transformations spurred by the global presence of Turkish television, we critically examine what it means both for global audiences to consume and for the industry to produce Turkish dramas in the contemporary global televisual landscape. In the first volume (Issue 3) of this double special issue, the contributors reflect on the reception of Turkish TV series as well as their global and local consumption networks. In the second volume (Issue 4), the manuscripts explore the consequences of the industry practices and perceptions around what travels well along with nation-states' interventions and influences.
土耳其电视业的跨国化始于20世纪90年代末,一直在继续,并取得了巨大成功,土耳其电视剧现已出口到150多个国家。在双特刊的两篇引言中,我们都将土耳其电视视为其历史背景下的一个重要文化生产领域,并追溯了土耳其戏剧在土耳其国内外的跨国轨迹。通过关注土耳其电视在全球的存在所引发的紧张局势和变革,我们批判性地审视了在当代全球电视景观中,全球观众消费和行业制作土耳其戏剧意味着什么。在本期双特刊的第一卷(第3期)中,撰稿人回顾了土耳其电视剧的受欢迎程度及其全球和本地消费网络。在第二卷(第4期)中,手稿探讨了行业实践和观念的后果,以及民族国家的干预和影响。
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引用次数: 0
The dizi industry's geographic imaginaries and narratives of global success 地产业的地理想象和全球成功的叙事
IF 1.9 3区 文学 Q2 COMMUNICATION Pub Date : 2023-04-01 DOI: 10.1177/17480485231152870
Zeynep Sertbulut
Based on 21 months of ethnographic research in the dizi industry, Turkey's internationally popular serialized TV melodramas, this article explores how dizi makers explain their productions’ global popularity and how they imagine, classify, and discuss foreign markets. It describes dizi makers’ competing ideas of the “global” and different regimes of value when evaluating the popularity of their products in the world. It illustrates how Turkish dizi creatives, seeking prestige, regard the wide-spread circulation of their productions in Non-Western contexts not as an asset but as an impediment to achieving symbolic capital and recognition. The article also demonstrates that at a time when a significant portion of the dizi industry's profits come from foreign sales in Latin America, the Balkans, and the Middle East, producers and distributors find themselves in a position where a notion of the “global” that is inclusive of non-Western regions is strategically and economically necessary to them. It makes the case that despite these differences in what it means to be global—for dizi creators who seek prestige and for the distributors and producers that focus on profitability—both construct the global using developmentalist logics.
本文基于对笛子产业(土耳其国际流行的系列化电视情节剧)21个月的民族志研究,探讨了笛子制作者如何解释他们的作品在全球的流行,以及他们如何想象、分类和讨论国外市场。它描述了笛子制作者在评估其产品在世界上的受欢迎程度时,对“全球”和不同价值制度的竞争思想。它说明了土耳其笛子创作者如何寻求声望,将其作品在非西方环境中的广泛流通视为一种资产,而不是获得象征性资本和认可的障碍。这篇文章还表明,当笛子产业的很大一部分利润来自拉丁美洲、巴尔干和中东的国外销售时,生产商和分销商发现自己处于一个包括非西方地区在内的“全球”概念的位置,这对他们来说在战略和经济上都是必要的。尽管对于追求声望的笛子创作者和专注于盈利的分销商和生产商来说,全球化意味着这些差异,但它们都使用发展主义逻辑构建了全球化。
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引用次数: 0
Cosmopolitan imaginary: The reception of Turkish TV series among young audiences in urban, rural, and diasporic settings (Istanbul, Emirdağ, and Brussels) 世界性想象:土耳其电视剧在城市、农村和散居地区(伊斯坦布尔、埃米尔达尔安和布鲁塞尔)的年轻观众中的接受情况
IF 1.9 3区 文学 Q2 COMMUNICATION Pub Date : 2023-04-01 DOI: 10.1177/17480485221151111
Fatma Orhan Tahralı, K. Smets, P. Meers
This study explores the reception of selected melodramas and their cosmopolitan imaginary, based on a large-scale qualitative study consisting of 79 in-depth interviews with young Turkish audiences across three locations: the metropolis Istanbul, the rural town of Emirdağ, and Brussels which has a large Turkish diasporic community. In the past two decades, melodramas representing the upper-class, elite, westernized lifestyles taking place in luxury residences in Istanbul's urban landscape occupy a central space in the Turkish series as an example of cosmopolitan imaginary in their representation and mode of production. The study reveals that the cosmopolitan imaginary of these TV series leads participants to negotiate Turkish modernity, westernized secular, upper-class lifestyles, Turkish values, religion, and identity issues in these settings and destabilizes a uniform and fixed understanding of their identity and imagined community.
本研究基于一项大规模的定性研究,对三个地点的土耳其年轻观众进行了79次深入采访:大都市伊斯坦布尔、乡村小镇埃米尔达和拥有大量土耳其侨民社区的布鲁塞尔。在过去的二十年里,代表上层阶级、精英、西化生活方式的情节剧发生在伊斯坦布尔城市景观中的豪华住宅中,在土耳其系列中占据了中心空间,在其表现和制作模式中成为了世界性想象的一个例子。研究表明,这些电视剧的世界性想象导致参与者在这些环境中谈判土耳其现代性、西方化的世俗、上层生活方式、土耳其价值观、宗教和身份问题,并破坏了对他们的身份和想象社区的统一和固定理解。
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引用次数: 0
The role of online fan communities in the popularization of Turkish TV dramas in Brazil 网络粉丝社区在土耳其电视剧在巴西的普及中的作用
IF 1.9 3区 文学 Q2 COMMUNICATION Pub Date : 2023-04-01 DOI: 10.1177/17480485221151115
Gabrielle Camille Ferreira
In just over a decade, the transnational expansion of Turkish media industry reached regions geographically and culturally distant from Turkey, thus establishing Turkish dramas as a prominent media contra-flow. In Brazil, the rise of Turkish dramas is supported by informal distribution: many online fan communities translate, add subtitles, and distribute episodes without monetary profit, which is a practice known as fansubbing. In this research, I focus on the biggest Brazilian fansubbing community of Turkish dramas to investigate the complexity behind this practice from the perspectives of distribution and reception. Through online questionnaires, a virtual ethnography, and in-depth interviews, I explore how these communities operate and impact the daily lives of audiences. Findings point out that by making Turkish content more accessible, they are reshaping media practices taking the place of national broadcasters and subscription video-on-demand (SVOD) services in the popularization of Turkish dramas in Brazil.
在短短十多年的时间里,土耳其传媒业的跨国扩张到达了地理和文化上与土耳其相距甚远的地区,从而使土耳其电视剧成为了一个突出的媒体逆流。在巴西,土耳其剧的崛起是由非正式发行支持的:许多在线粉丝社区翻译,添加字幕,并在没有金钱利润的情况下发行剧集,这是一种被称为粉丝字幕的做法。在本研究中,我将重点关注巴西最大的土耳其剧粉丝字幕社区,从发行和接收的角度调查这种做法背后的复杂性。通过在线问卷调查、虚拟人种志和深度访谈,我探索了这些社区是如何运作和影响观众的日常生活的。调查结果指出,通过使土耳其内容更容易获得,他们正在重塑媒体实践,取代国家广播公司和订阅视频点播(SVOD)服务,在巴西普及土耳其电视剧。
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引用次数: 0
Guest Editors' Introduction: Global Audiences and Fans of Turkish TV Dramas 客座编辑介绍:土耳其电视剧的全球观众和粉丝
IF 1.9 3区 文学 Q2 COMMUNICATION Pub Date : 2023-04-01 DOI: 10.1177/17480485221151108
Yeşim Kaptan, Ece Algan
The transnationalization of the Turkish television industry, which began in the late 1990s, has been continuing with enormous success with Turkish TV series now being exported to more than 150 countries. In both introductions to the double special issue, we contextualize television in Turkey as a significant cultural field of production within its historical background and trace the transnational trajectory of Turkish dramas in Turkey and abroad. By focusing on the tensions and transformations spurred by the global presence of Turkish television, we critically examine what it means both for global audiences to consume and for the industry to produce Turkish dramas in the contemporary global televisual landscape. In the first volume (Issue 3) of this double special issue, the contributors reflect on the reception of Turkish TV series as well as their global and local consumption networks. In the second volume (Issue 4), the manuscripts explore the consequences of the industry practices and perceptions around what travels well along with nation-states' interventions and influences.
土耳其电视业的跨国化始于20世纪90年代末,一直在继续,并取得了巨大成功,土耳其电视剧现已出口到150多个国家。在双特刊的两篇引言中,我们都将土耳其电视视为其历史背景下的一个重要文化生产领域,并追溯了土耳其戏剧在土耳其国内外的跨国轨迹。通过关注土耳其电视在全球的存在所引发的紧张局势和变革,我们批判性地审视了在当代全球电视景观中,全球观众消费和行业制作土耳其戏剧意味着什么。在本期双特刊的第一卷(第3期)中,撰稿人回顾了土耳其电视剧的受欢迎程度及其全球和本地消费网络。在第二卷(第4期)中,手稿探讨了行业实践和观念的后果,以及民族国家的干预和影响。
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引用次数: 0
Viewing Turkish TV series in Skopje: Audience memories on travelling cultural products 在斯科普里观看土耳其电视连续剧:观众对旅游文化产品的记忆
IF 1.9 3区 文学 Q2 COMMUNICATION Pub Date : 2023-04-01 DOI: 10.1177/17480485221151119
Deniz Özalpman, Seçkin Özmen
Despite gradually increasing consumption patterns, the notion of memory remains a key concept that is rarely drawn on by scholars to better understand television (TV) series. This research contributes to the existing literature on the reception of Turkish TV series in the specific case of Macedonian audiences by conducting interviews in Skopje, the capital city of Macedonia. By focusing on a majority Christian demographic that does not speak Turkish and has no familial bonds to Turkish people, this study hopes to move beyond cultural proximity arguments. The findings suggest the crucial importance of photographic (eidetic) and prosthetic memories from mediated accounts of Turkish series in creating cultural and collective affinities with local audiences.
尽管消费模式逐渐增加,但记忆的概念仍然是一个关键概念,很少被学者们用来更好地理解电视剧。本研究通过在马其顿首都斯科普里进行采访,对马其顿观众在特定情况下接受土耳其电视剧的现有文献做出了贡献。通过关注不会说土耳其语、与土耳其人没有家庭关系的大多数基督徒人口,这项研究希望超越文化接近性的争论。研究结果表明,在与当地观众建立文化和集体亲和力方面,来自土耳其系列的调解账户的摄影(清晰)和假体记忆至关重要。
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引用次数: 0
Ethics principles for social and behavior change communication 社会和行为的伦理原则改变了沟通
IF 1.9 3区 文学 Q2 COMMUNICATION Pub Date : 2023-03-28 DOI: 10.1177/17480485231165479
T. Jacobson, Nicole Lemire Garlic
The field of social and behavior change communication (SBCC) has a history reaching back to the period of decolonization following World War II. Since that period, much has been learned about theories and methods pertinent to this communication subfield. One topic that has received too little attention is the ethical dimension of SBCC. This paper considers the need for an SBCC code of ethics and justification for such a code. Amartya Sen's capabilities approach and Habermas's discourse ethics are reviewed as substantial contributions to such a justification. Habermas's U and D principles are selected as especially useful when the criteria for communicative action are considered, including criteria related to validity claims and general symmetry conditions. The paper argues that discourse ethics is the most suitable general ethical approach for SBCC, offering both a theoretical foundation for SBCC ethics and guidelines for practice in the field.
社会和行为改变传播(SBCC)领域的历史可以追溯到第二次世界大战后的非殖民化时期。从那时起,人们对这一通信子领域的相关理论和方法有了很多了解。一个很少受到关注的话题是SBCC的伦理层面。本文考虑了制定SBCC道德规范的必要性以及制定该规范的理由。阿马蒂亚·森的能力方法和哈贝马斯的话语伦理被认为是对这种论证的重要贡献。哈贝马斯的U和D原则在考虑交流行为的标准时特别有用,包括与有效性声明和一般对称条件相关的标准。文章认为,话语伦理是最适合中小企业治理的一般性伦理路径,既为中小企业治理伦理提供了理论基础,也为中小企业治理实践提供了指导。
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引用次数: 0
A “regional halo effect”: Media use and evaluations of America's strategic relationships with five Middle East countries “地区光环效应”:媒体对美国与中东五国战略关系的使用和评价
IF 1.9 3区 文学 Q2 COMMUNICATION Pub Date : 2023-03-28 DOI: 10.1177/17480485231165208
Justin D. Martin, Mariam F. Alkazemi, Krishnan Sharma
Countries in the Middle East go to considerable lengths using mass media to try to maintain or improve their images among the U.S. public. The same countries often engage in negative media campaigns in the U.S. against each other, attempting to bring down public support for regional rivals. This study examined diplomatic evaluations of five Middle East countries—rating Saudi Arabia, Israel, Palestine, Qatar, and UAE as an ally, neutral, or enemy of the U.S.—among a large, representative sample of U.S. adults ( N = 2059), and assessed measures of news use, social media use, political partisanship, and demographic variables as predictors of the evaluations. News use and other media use predicted little variance in diplomatic ratings; the strongest predictors of positive ratings of a given country were having rated one or more of the other countries positively also—what we term a “regional halo effect.” A key implication of this study is that attempting to harm public perceptions of a regional rival may be self-defeating for a given country, as negative attitudes toward the former country are associated with poor attitudes toward the latter.
中东国家不遗余力地利用大众媒体来维护或改善自己在美国公众中的形象。这些国家经常在美国进行负面媒体宣传,试图降低公众对地区竞争对手的支持。这项研究调查了五个中东国家的外交评估,这些国家将沙特阿拉伯、以色列、巴勒斯坦、卡塔尔和阿联酋评为美国的盟友、中立国或敌人 = 2059),并评估了作为评估预测因素的新闻使用、社交媒体使用、政治党派和人口统计学变量。新闻使用和其他媒体使用预测外交评级变化不大;对某个国家的正面评价最有力的预测因素是对其他一个或多个国家的评价也很正面,我们称之为“地区光环效应”。这项研究的一个关键含义是,试图损害公众对地区竞争对手的看法可能会使某个国家弄巧成拙,因为对前一个国家的消极态度与对后者的不良态度有关。
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引用次数: 0
Media convergence for US–China competition? Comparative case studies of China Media Group and the US Agency for Global Media 中美竞争的媒体融合?中国传媒集团与美国环球传媒署的比较案例研究
IF 1.9 3区 文学 Q2 COMMUNICATION Pub Date : 2023-03-28 DOI: 10.1177/17480485231165371
Wenshan Jia, Fangzhu Lu
The present study provides a comparative analysis of the media convergence of China Media Group and US Agency for Global Media to illustrate the increasing US–China rivalry in international communication. It yields the following tentative findings: Both have been undergoing rigorous development at the technological and operational levels of convergence to enhance international communication; both are made to show more explicit loyalty to its official ideology, and both have become more monolithic via convergence; both have integrated their broadcasting services for an increasingly integrated market of information and news; both seem to be weaponizing itself against each other to fuel rivalry in international communication between the two nations rather than deepening mutual understanding and cooperation for mutual good and global good. The two case studies reveal that media convergence has not been able to liberate journalism from nationalistic constraints and transform it into an instrument to spawn new ideas and disseminate high-quality information and news for global public good.
本研究对中国传媒集团和美国环球传媒署的媒体融合进行了比较分析,以说明美中在国际传播中日益激烈的竞争。它得出了以下初步结论:两者都在技术和业务层面进行了严格的融合发展,以加强国际交流;两者都是为了对其官方意识形态表现出更明确的忠诚,而且通过融合,两者都变得更加单一;两者都整合了广播服务,形成了一个日益一体化的信息和新闻市场;双方似乎都在将自己武器化以对抗对方,从而加剧两国在国际交流中的竞争,而不是为了共同利益和全球利益而加深相互理解与合作。这两个案例研究表明,媒体融合未能将新闻业从民族主义的约束中解放出来,并将其转变为产生新思想、传播高质量信息和新闻以造福全球的工具。
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引用次数: 1
Transnational soap operas and viewing practices in the digital age: The Greek fandom of Turkish dramas 数字时代的跨国肥皂剧和观看实践:土耳其电视剧的希腊迷团
IF 1.9 3区 文学 Q2 COMMUNICATION Pub Date : 2023-03-28 DOI: 10.1177/17480485221151116
D. Larochelle
The viewing of Turkish soap operas in Greece is a stigmatized activity not only for reasons intrinsically related to the nature of soap operas per se, but also for reasons related to the historical past and the traditionally troubled diplomatic relationship between the two countries. Based on the data gathered during an audience ethnography, the author analyzes the use of Information and Communication Technologies made by the fans of these transnational soap operas. Online fan communities function as havens for their members as, in these communities, the norms which are dominant within the Greek society are not rigidly adhered to, stigmatized viewing preferences are endorsed by like-minded individuals and prevalent ideologies can be challenged without fear of criticism in a sympathetic, nonprejudiced environment.
在希腊观看土耳其肥皂剧是一种被污名化的活动,这不仅是因为与肥皂剧本身本质有关的原因,也是因为与历史过去和两国传统上陷入困境的外交关系有关的原因。基于在观众民族志期间收集的数据,作者分析了这些跨国肥皂剧的粉丝对信息和通信技术的使用。在线粉丝社区是其成员的避风港,因为在这些社区中,希腊社会中占主导地位的规范没有得到严格遵守,被污名化的观看偏好得到了志同道合的个人的认可,流行的意识形态可以在一个富有同情心、不受审查的环境中受到挑战,而不用担心受到批评。
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引用次数: 0
期刊
International Communication Gazette
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