Pub Date : 2023-09-20DOI: 10.1080/10253866.2023.2259804
İpek Tan-Çelebi, Z. Umut Türem
ABSTRACTA socialist advertiser/ adperson sounds very much like a contradiction. However, Turkish advertising was formed as a “field” from the 1960s to late 1980s by left leaning intellectuals and literary figures associated with the dominant socialist political party of the time. While entrepreneurial and profit-oriented agents were significant initiators, the field was essentially shaped by leftist/ socialist adpersons along with established/ entrepreneurial agents and entered into competition with such profit-oriented actors. Such competition, combined at times with cooperation, led to the creation of a field in the Bourdieusian sense. Thus, analysing the formation of the field, we can go beyond conceptualizing adpersons as mere cultural intermediaries and understand advertising as a social space in which multiple capitals operate. This allows us to reflect on the un(der)theorized work of left(ists) in the making of consumer capitalism during the post war period in Turkey.KEYWORDS: Advertisingcultural intermediariesBourdieufield analysisleftists and capitalism Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1 Advertising certainly existed in Turkey before the 1960s, but it did not comprise a “social field,” “a relatively autonomous social microcosm that has a specific logic that cannot be reduced to the logics that define other such fields” (Bourdieu and Wacquant Citation1992, 97).2 The data used in this study has been in major part collected by one of the co-authors of this study, İpek Tan Çelebi, for her PhD dissertation. Besides the secondary sources, 18 face to face, semi-structured, in-depth interviews were conducted with the veterans of the field.3 Other major players in the field were Cenajans, Merkez Ajans, Markom, Yaratım, Grafika, Moran, and Pars McCann. Note that the figures in the table are from 1989. By then, major global agencies entered into the Turkish advertising market through partnerships with local firms and this led Ajans ADA, which did not have a global partner by then, and Manajans / Thompson lost some of their market share to newly growing firms. Still, these two firms were comfortably in the top five.4 Most of the studies in this new line of thinking are ethnographic studies based on contemporary advertising in national or global contexts. See, e.g. Cronin (Citation2004; Citation2010); Mazzarella (Citation2003); McLeod, O’Donohoe, and Townley (Citation2009; Citation2011); de Waal Malefyt and Moeran (Citation2003); Miller (Citation2003). Studies focusing on different historical trajectories are also available, though less in quantity. For a selection of such publications, see Nixon (Citation2003); McFall (Citation2002); De Grazia (Citation2005); Swett, Wiesen, and Zatlin (Citation2007); Crawford and Dickenson (Citation2016).5 The tension between art and commerce, or creativity and profit making has been discussed in the literature, but the focus of these works is essentially on ho
社会主义广告人(adperson)听起来很矛盾。然而，从20世纪60年代到80年代末，土耳其广告被左倾的知识分子和与当时占主导地位的社会主义政党有关的文学人物形成了一个“领域”。虽然企业家和以利润为导向的代理人是重要的发起者，但该领域本质上是由左派/社会主义人士与老牌/企业家代理人共同塑造的，并与这些以利润为导向的行动者竞争。这种竞争，有时与合作结合在一起，导致了布尔迪乌主义意义上的领域的创造。因此，通过分析该领域的形成，我们可以超越将广告商仅仅视为文化中介的概念，并将广告理解为多种资本运作的社会空间。这使我们能够反思左翼分子在战后土耳其消费资本主义形成过程中的非理论化工作。关键词:广告、文化中介、布迪菲尔德分析、左派与资本主义披露声明作者未发现潜在的利益冲突。注1广告在20世纪60年代之前确实存在于土耳其，但它并不构成一个“社会领域”，“一个相对自主的社会微观世界，具有特定的逻辑，不能简化为定义其他此类领域的逻辑”(Bourdieu and Wacquant citation1992,97)本研究中使用的数据主要由本研究的共同作者之一İpek Tan Çelebi收集，用于她的博士论文。除了二手资料外，还与该领域的资深人士进行了18次面对面、半结构化、深入的访谈该领域的其他主要参与者包括Cenajans、Merkez Ajans、Markom、Yaratım、Grafika、Moran和Pars McCann。请注意，表中的数字来自1989年。到那时，主要的全球广告公司通过与当地公司的合作进入土耳其广告市场，这导致了当时还没有全球合作伙伴的Ajans ADA, Manajans / Thompson失去了一些市场份额给新兴公司。尽管如此，这两家公司仍稳居前五这一新思路下的大多数研究都是基于国家或全球背景下的当代广告的民族志研究。参见，例如克罗宁(Citation2004;Citation2010);Mazzarella (Citation2003);麦克劳德，奥多诺霍，汤利(citation; 2009;Citation2011);de Waal Malefyt and Moeran (citation);米勒(Citation2003)。关注不同历史轨迹的研究也有，尽管数量较少。有关此类出版物的选择，请参见Nixon (Citation2003);三个(Citation2002);De Grazia (Citation2005);Swett, Wiesen和Zatlin (Citation2007);4 .克劳福德和迪肯森(Citation2016)艺术与商业之间的紧张关系，或创意与盈利之间的紧张关系已经在文献中讨论过，但这些作品的重点本质上是这种紧张关系如何在广告制作的日常实践中显现出来。例如，Hackley (Citation2000)指出，这种紧张关系“已经成为广告公司职业身份谈判的主要资源”(65)，“商业必要性经常被创意人员视为职业卓越的障碍”(68)。Mazzarella (Citation2003, 103)提到这种紧张是广告业的一个永恒的困境，它“作为一种跨越‘艺术’和‘商业’领域的文化产品而出现。”参见Hackley和Kover (Citation2007)MacRury (Citation2009);麦克唐纳和斯科特(Citation2007)参见Keyder (Citation1987)和Pamuk (Citation2008, 242-243)20世纪70年代的广告收入约为2400万美元，随着80年代电视广告的兴起，广告收入增加到1亿多美元从20世纪初开始，这在英国和美国是一种常见的做法。各主要机构作出系统努力，保持与艺术和文学界的联系，以支持其工作的创造性内容。参见McFall (citation2004,133 - 136)和Tungate (citation2007,10).10参见Baransel引用的广告老手的叙述(Citation2003, 114-120);和Özkan (citation2005,126).11参见Bourdieu (citation1993,77)对这一概念的解释这些代理人包括许多文学界的知名人士。参见Baransel (citation2003,114 - 119;159 - 161年)13文学爱好者的流行在广告界并不陌生。在欧洲和美国，有很多艺术家和作家全职或自由从事广告工作的例子。参见Pope (Citation1983, 180-181)， McFall (Citation2004, 133-136)， De Grazia (Citation2005, 248)和Tungate (Citation2007, 13;32-33)。 与土耳其的案例类似，Dickenson (Citation2015)认为，在澳大利亚，文化产业的缺乏和政府对艺术的支持导致左翼艺术家从事广告工作。然而，与土耳其不同的是，澳大利亚的左派人士并没有作为领域构成代理人脱颖而出(Crawford and Dickenson citation, 2016)引自Sezer (Citation2005, 101).15Island在土耳其语中意为Ada，向员工展示了公司的形象Haydar ergerlen是一位备受赞誉的诗人，他在20世纪80年代开始在Ajans ADA担任广告文案，并在2000年代之前在多家广告公司担任创意总监Ersin Salman, Nazar b<s:1> y<e:1> m, Hasan Parkan和Zafer Ataylan.18参见e.g. Fox (citation1997,218 - 272);Frank (citation1998,42 - 47);[j] .广东农业科学(英文版)，2007,49-65Acıman则倾向于坚持既定的盈利模式。正如Nazar b<s:1> y<e:1> m (Ajans Ada的联合创始人，Manajans的前文案)所叙述的那样，Acıman说，“儿子，已经证明的公式不应该被抛弃”(“Logoyu b<e:1> y<e:1> tenler”纪录片，8:30 - 9.00分钟，Citation2014)直到2023年，这个短语仍在使用。TVC参见https://www.merbolin.com.tr.21: bit.ly/3ADqBv8.22 erg<e:1> len (Citation2011);Davutoğlu (Citation2002) 23)Acıman要求Ersin Salman在协会成立的初步会议中加入协会的行政委员会(Sezer citation2005,295)。关于contributorsİpek Tan的说明-Çelebiİpek Tan-Çelebi是土耳其İstanbul Bilgi大学的广告学讲师。她目前的研究兴趣包括广告史、文化生产和创造性劳动。Umut TuremZ。Umut t<s:1>雷姆是土耳其伊斯坦布尔atatatrk现代土耳其历史研究所的副教授。他的研究
{"title":"Leftist ad-persons and their creative craft: the formation of the advertising field in Turkey from the 1960s to 1980s","authors":"İpek Tan-Çelebi, Z. Umut Türem","doi":"10.1080/10253866.2023.2259804","DOIUrl":"https://doi.org/10.1080/10253866.2023.2259804","url":null,"abstract":"ABSTRACTA socialist advertiser/ adperson sounds very much like a contradiction. However, Turkish advertising was formed as a “field” from the 1960s to late 1980s by left leaning intellectuals and literary figures associated with the dominant socialist political party of the time. While entrepreneurial and profit-oriented agents were significant initiators, the field was essentially shaped by leftist/ socialist adpersons along with established/ entrepreneurial agents and entered into competition with such profit-oriented actors. Such competition, combined at times with cooperation, led to the creation of a field in the Bourdieusian sense. Thus, analysing the formation of the field, we can go beyond conceptualizing adpersons as mere cultural intermediaries and understand advertising as a social space in which multiple capitals operate. This allows us to reflect on the un(der)theorized work of left(ists) in the making of consumer capitalism during the post war period in Turkey.KEYWORDS: Advertisingcultural intermediariesBourdieufield analysisleftists and capitalism Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1 Advertising certainly existed in Turkey before the 1960s, but it did not comprise a “social field,” “a relatively autonomous social microcosm that has a specific logic that cannot be reduced to the logics that define other such fields” (Bourdieu and Wacquant Citation1992, 97).2 The data used in this study has been in major part collected by one of the co-authors of this study, İpek Tan Çelebi, for her PhD dissertation. Besides the secondary sources, 18 face to face, semi-structured, in-depth interviews were conducted with the veterans of the field.3 Other major players in the field were Cenajans, Merkez Ajans, Markom, Yaratım, Grafika, Moran, and Pars McCann. Note that the figures in the table are from 1989. By then, major global agencies entered into the Turkish advertising market through partnerships with local firms and this led Ajans ADA, which did not have a global partner by then, and Manajans / Thompson lost some of their market share to newly growing firms. Still, these two firms were comfortably in the top five.4 Most of the studies in this new line of thinking are ethnographic studies based on contemporary advertising in national or global contexts. See, e.g. Cronin (Citation2004; Citation2010); Mazzarella (Citation2003); McLeod, O’Donohoe, and Townley (Citation2009; Citation2011); de Waal Malefyt and Moeran (Citation2003); Miller (Citation2003). Studies focusing on different historical trajectories are also available, though less in quantity. For a selection of such publications, see Nixon (Citation2003); McFall (Citation2002); De Grazia (Citation2005); Swett, Wiesen, and Zatlin (Citation2007); Crawford and Dickenson (Citation2016).5 The tension between art and commerce, or creativity and profit making has been discussed in the literature, but the focus of these works is essentially on ho","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136313390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-20DOI: 10.1080/10253866.2023.2226609
Anthony Beudaert
ABSTRACT The vertiginous rise of plastics after World War II has contributed to a profound transformation of both our lifestyles and the environment. Drawing on Ivan Illich’s concepts of counter-productivity and conviviality, as well as on the notion of agnotology, i.e. strategies for constructing ignorance, this contribution to the section Commodities that Cause Trouble pursues a twofold purpose: (1) to unveil how the metastatic spread of plastics has turned into a source of counter-productivity detrimental to individuals, the environment, and conviviality; (2) to shed light on the role that agnotology seems to play in this diffusion. This short essay reveals that plastics engage in a form of biological degradation, affecting health and the environment. They also undermine conviviality by expropriating consumers’ skills and autonomy while establishing themselves as a source of dependency.
{"title":"The metastatic spread of plastics in consumer society: a reading through the lens of counter-productivity and conviviality","authors":"Anthony Beudaert","doi":"10.1080/10253866.2023.2226609","DOIUrl":"https://doi.org/10.1080/10253866.2023.2226609","url":null,"abstract":"ABSTRACT The vertiginous rise of plastics after World War II has contributed to a profound transformation of both our lifestyles and the environment. Drawing on Ivan Illich’s concepts of counter-productivity and conviviality, as well as on the notion of agnotology, i.e. strategies for constructing ignorance, this contribution to the section Commodities that Cause Trouble pursues a twofold purpose: (1) to unveil how the metastatic spread of plastics has turned into a source of counter-productivity detrimental to individuals, the environment, and conviviality; (2) to shed light on the role that agnotology seems to play in this diffusion. This short essay reveals that plastics engage in a form of biological degradation, affecting health and the environment. They also undermine conviviality by expropriating consumers’ skills and autonomy while establishing themselves as a source of dependency.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87643815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-06DOI: 10.1080/10253866.2023.2219611
F. Scussel, Benjamin Rosenthal, M. Suarez
ABSTRACT This research investigates how heroic failure narratives displayed by a social media influencer are received and signified by online audiences. Based on a netnography, we analyse the journey of a marathonist and social media influencer in his unsuccessful quest to qualify for the Boston Marathon. Our analysis reveals how failure in a heroic quest triggers narratives and meanings related to a humanized heroic archetype. We delineate the concept of heroic failure narratives as those that, despite the failure to perform, perpetuate a prominent and special condition of the protagonist, conveying authenticity, building engagement and humanizing the relationship with the audience. We depict three heroic failure narratives, their meanings and functions: (1) Failure as a heroic process; (2) Failure as an affective bond; and (3) Failure as a tragic human fate. We discuss how heroic failure narratives may affect admired public figures, online audiences, brands, and society at large.
{"title":"Heroic failure narratives: building conveyed authenticity and engagement from downfalls","authors":"F. Scussel, Benjamin Rosenthal, M. Suarez","doi":"10.1080/10253866.2023.2219611","DOIUrl":"https://doi.org/10.1080/10253866.2023.2219611","url":null,"abstract":"ABSTRACT This research investigates how heroic failure narratives displayed by a social media influencer are received and signified by online audiences. Based on a netnography, we analyse the journey of a marathonist and social media influencer in his unsuccessful quest to qualify for the Boston Marathon. Our analysis reveals how failure in a heroic quest triggers narratives and meanings related to a humanized heroic archetype. We delineate the concept of heroic failure narratives as those that, despite the failure to perform, perpetuate a prominent and special condition of the protagonist, conveying authenticity, building engagement and humanizing the relationship with the audience. We depict three heroic failure narratives, their meanings and functions: (1) Failure as a heroic process; (2) Failure as an affective bond; and (3) Failure as a tragic human fate. We discuss how heroic failure narratives may affect admired public figures, online audiences, brands, and society at large.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2023-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80071384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-02DOI: 10.1080/10253866.2023.2219606
J. Cook, Katy Davies, D. Farrugia, Steven Threadgold, Julia E. Coffey, Kate Senior, Adriana Haro, Barrie Shannon
ABSTRACT The use of buy now pay later (BNPL) services has grown rapidly in recent years. Existing research has considered the regulatory challenges they pose, but further work is required to map their significance as a means of normalizing and naturalizing debt. In response, this article focuses on the situated landscape of marketing and branding of BNPL services through analysis of their websites and apps, a walking ethnography of a large shopping centre, and interviews with BNPL customers. We find that BNPL services nurture a “structure of feeling” that is reminiscent of digitally intimate online spaces, and claim that by generating a sense of pleasure and fun they distinguish themselves from other comparatively “serious” financial services. We ultimately contend that this aids them in presenting themselves as simply a “way to pay” rather than a form of credit, arguing that this represents a significant new step in the depoliticization of debt.
{"title":"Buy now pay later services as a way to pay: credit consumption and the depoliticization of debt","authors":"J. Cook, Katy Davies, D. Farrugia, Steven Threadgold, Julia E. Coffey, Kate Senior, Adriana Haro, Barrie Shannon","doi":"10.1080/10253866.2023.2219606","DOIUrl":"https://doi.org/10.1080/10253866.2023.2219606","url":null,"abstract":"ABSTRACT The use of buy now pay later (BNPL) services has grown rapidly in recent years. Existing research has considered the regulatory challenges they pose, but further work is required to map their significance as a means of normalizing and naturalizing debt. In response, this article focuses on the situated landscape of marketing and branding of BNPL services through analysis of their websites and apps, a walking ethnography of a large shopping centre, and interviews with BNPL customers. We find that BNPL services nurture a “structure of feeling” that is reminiscent of digitally intimate online spaces, and claim that by generating a sense of pleasure and fun they distinguish themselves from other comparatively “serious” financial services. We ultimately contend that this aids them in presenting themselves as simply a “way to pay” rather than a form of credit, arguing that this represents a significant new step in the depoliticization of debt.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2023-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83246749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.1080/10253866.2023.2219613
M. Zanette
suppose someone tweets
假设有人发推文
{"title":"Consumer activism, promotional culture, and resistance: integrating a celebratory fragmented literature and showing a dark side","authors":"M. Zanette","doi":"10.1080/10253866.2023.2219613","DOIUrl":"https://doi.org/10.1080/10253866.2023.2219613","url":null,"abstract":"suppose someone tweets","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75939609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-04DOI: 10.1080/10253866.2023.2221178
Arindam Das, Himadri Roy Chaudhuri, L. Edwards
ABSTRACT The introductory article to the Special Issue asserts a convergence between communication, media studies, CCT, and critical marketing. Challenging the social amnesia surrounding global crises, this article highlights the importance of how global crises get communicated in the market and the associated issues of power dynamics. The article reinforces the value of placing power at the center of communication analyses in the market, examining the hegemonic communication practices of powerful market actors during global crises and exploring the disruptive, resistive counter-communications by marginalized and coerced consumers/actors that highlight the inequalities and power dynamics produced through such communication.
{"title":"Communication in global crises: critical discourses on consumption, culture, power, and resistance","authors":"Arindam Das, Himadri Roy Chaudhuri, L. Edwards","doi":"10.1080/10253866.2023.2221178","DOIUrl":"https://doi.org/10.1080/10253866.2023.2221178","url":null,"abstract":"ABSTRACT The introductory article to the Special Issue asserts a convergence between communication, media studies, CCT, and critical marketing. Challenging the social amnesia surrounding global crises, this article highlights the importance of how global crises get communicated in the market and the associated issues of power dynamics. The article reinforces the value of placing power at the center of communication analyses in the market, examining the hegemonic communication practices of powerful market actors during global crises and exploring the disruptive, resistive counter-communications by marginalized and coerced consumers/actors that highlight the inequalities and power dynamics produced through such communication.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81964220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-28DOI: 10.1080/10253866.2023.2206129
Federico Angelo Triolo, B. Figueiredo, Diane M. Martin, F. Farrelly
ABSTRACT Coffee is far more than just a beverage. It is a product that boasts an extraordinarily rich history, and its cultural identity has shifted over time. This article explores how coffee secured its status as a global marketplace icon. We argue that coffee is a metamorphic product based on its capacity to assume multiple and different cultural meanings over time. First consumed for its energizing properties and use as a medical treatment, coffee has morphed from a symbol of spiritual significance to a beverage representing conquest, independence, intellectual conversations, conviviality, hedonism, counterculture, prosperity, cosmopolitan lifestyle, and craft. In this article, we retrace the history of coffee to demonstrate its metamorphic qualities and its history of providing social value, which is critical to explaining its enduring global iconic status.
{"title":"Coffee: a global marketplace icon","authors":"Federico Angelo Triolo, B. Figueiredo, Diane M. Martin, F. Farrelly","doi":"10.1080/10253866.2023.2206129","DOIUrl":"https://doi.org/10.1080/10253866.2023.2206129","url":null,"abstract":"ABSTRACT Coffee is far more than just a beverage. It is a product that boasts an extraordinarily rich history, and its cultural identity has shifted over time. This article explores how coffee secured its status as a global marketplace icon. We argue that coffee is a metamorphic product based on its capacity to assume multiple and different cultural meanings over time. First consumed for its energizing properties and use as a medical treatment, coffee has morphed from a symbol of spiritual significance to a beverage representing conquest, independence, intellectual conversations, conviviality, hedonism, counterculture, prosperity, cosmopolitan lifestyle, and craft. In this article, we retrace the history of coffee to demonstrate its metamorphic qualities and its history of providing social value, which is critical to explaining its enduring global iconic status.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2023-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83878380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-28DOI: 10.1080/10253866.2023.2206127
Marc Chataigner
ABSTRACT This study investigates how non-professional hosts affect market formation in the hospitality industry. The data collected was derived from peer-to-peer (P2P) hospitality practices in Japan via platforms like Airbnb. The data showed a tension between market and hospitality principles of profit-making and welcoming strangers, respectively. Initially, it appeared that non-professional hosts would conduct business based on economic calculations or focussed on hospitality which may include uncosted incidental services. However, the empirical analysis reveals that whilst the market framings facilitate accommodation creation, in practice non-professional hosts forge an avenue between hospitality and commerce, at a distance from initial hospitality and market framings. In this way, the practices of non-professional actors challenge the purpose of both market exchange and private hospitality and actualise alternative forms of commercial hospitality. This study revisits Deleuze and Guattari’s concept of assemblage to contribute to explicate market formation at the intersection with non-market spheres.
{"title":"Re-aligning market and hospitality assemblages: the case of peer-to-peer hospitality in Japan","authors":"Marc Chataigner","doi":"10.1080/10253866.2023.2206127","DOIUrl":"https://doi.org/10.1080/10253866.2023.2206127","url":null,"abstract":"ABSTRACT This study investigates how non-professional hosts affect market formation in the hospitality industry. The data collected was derived from peer-to-peer (P2P) hospitality practices in Japan via platforms like Airbnb. The data showed a tension between market and hospitality principles of profit-making and welcoming strangers, respectively. Initially, it appeared that non-professional hosts would conduct business based on economic calculations or focussed on hospitality which may include uncosted incidental services. However, the empirical analysis reveals that whilst the market framings facilitate accommodation creation, in practice non-professional hosts forge an avenue between hospitality and commerce, at a distance from initial hospitality and market framings. In this way, the practices of non-professional actors challenge the purpose of both market exchange and private hospitality and actualise alternative forms of commercial hospitality. This study revisits Deleuze and Guattari’s concept of assemblage to contribute to explicate market formation at the intersection with non-market spheres.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2023-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82834391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-20DOI: 10.1080/10253866.2023.2201444
M. Tadajewski, M. Higgins
ABSTRACT In this paper, we explore and extend the work of Daniel Pick. Pick articulates the ways in which the political and intellectual atmosphere shapes how we understand human thought. As a case in point, advertising and marketing have been influenced by theories, concepts and empirical materials that problematised the materialistic interpretation of mind. This is most overt in the debates relating to hypnotism and telepathy. To extend Pick’s analyses, we engage with these areas, focusing initially on the issues of hypnotic and telepathic crime, subsequently outlining the activities of E. Virgil Neal. We maintain that it was politically problematic for marketing to enrobe itself in hypnotic verbiage and trace the relevant changes in the language used to frame marketing and advertising discourse. What Pick’s writings and the narratives unravelled in this manuscript illuminate is the conceptualisation of the consumer as a porous being.
{"title":"The porosity of the consumer","authors":"M. Tadajewski, M. Higgins","doi":"10.1080/10253866.2023.2201444","DOIUrl":"https://doi.org/10.1080/10253866.2023.2201444","url":null,"abstract":"ABSTRACT\u0000 In this paper, we explore and extend the work of Daniel Pick. Pick articulates the ways in which the political and intellectual atmosphere shapes how we understand human thought. As a case in point, advertising and marketing have been influenced by theories, concepts and empirical materials that problematised the materialistic interpretation of mind. This is most overt in the debates relating to hypnotism and telepathy. To extend Pick’s analyses, we engage with these areas, focusing initially on the issues of hypnotic and telepathic crime, subsequently outlining the activities of E. Virgil Neal. We maintain that it was politically problematic for marketing to enrobe itself in hypnotic verbiage and trace the relevant changes in the language used to frame marketing and advertising discourse. What Pick’s writings and the narratives unravelled in this manuscript illuminate is the conceptualisation of the consumer as a porous being.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83464820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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