Pub Date : 2023-03-04DOI: 10.1080/10253866.2023.2185233
Wided Batat
ABSTRACT Is there one legitimate form of luxury, or are there many acceptable luxury forms? The answer is that it all depends on the perspective used to define luxury, and who is involved in doing so. Luxury research is a solid field of study. However, most studies in marketing and consumer research focus on the exclusive nature of luxury consumption and mainly adopt a goods-centric and conventional approach. Doing so does not allow scholars to capture the holistic aspects of luxury perceptions and consumption. To address this issue, this review article draws on recent developments calling for more approaches beyond the conventional conceptualization of luxury and advancing our understanding of it. This can be achieved by offering a comprehensive and multilayered framework to define luxury, which is viewed through various theoretical lenses, units of analysis, and the stakeholders involved in luxury domains.
{"title":"The pursuit of luxury or luxuries? A framework of the past, present, and future of luxury research","authors":"Wided Batat","doi":"10.1080/10253866.2023.2185233","DOIUrl":"https://doi.org/10.1080/10253866.2023.2185233","url":null,"abstract":"ABSTRACT Is there one legitimate form of luxury, or are there many acceptable luxury forms? The answer is that it all depends on the perspective used to define luxury, and who is involved in doing so. Luxury research is a solid field of study. However, most studies in marketing and consumer research focus on the exclusive nature of luxury consumption and mainly adopt a goods-centric and conventional approach. Doing so does not allow scholars to capture the holistic aspects of luxury perceptions and consumption. To address this issue, this review article draws on recent developments calling for more approaches beyond the conventional conceptualization of luxury and advancing our understanding of it. This can be achieved by offering a comprehensive and multilayered framework to define luxury, which is viewed through various theoretical lenses, units of analysis, and the stakeholders involved in luxury domains.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":"12 1","pages":"103 - 116"},"PeriodicalIF":2.4,"publicationDate":"2023-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74517490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-26DOI: 10.1080/10253866.2023.2172572
Seidali Kurtmollaiev
ABSTRACT Following the institutional logics perspective and an inductive research design, this study is the first to outline the Internet of things and people as a new institutional order with a distinct logic. The rise of this new institutional logic is prompted by smart technology, which transforms the ideological field of technology and challenges consumers’ self-concepts. In counterbalancing attempts, consumers internalize those “non-smart” practices that assist in maintaining the self’s integrity and differentiate “Us” – humans from “Them” – smart things. In contrast to previous research describing the material as a passive carrier, this study provides evidence that the material can be the driving force behind the emergence of institutional logic.
{"title":"In total smartness: the institutional logics perspective on the Internet of things and people","authors":"Seidali Kurtmollaiev","doi":"10.1080/10253866.2023.2172572","DOIUrl":"https://doi.org/10.1080/10253866.2023.2172572","url":null,"abstract":"ABSTRACT Following the institutional logics perspective and an inductive research design, this study is the first to outline the Internet of things and people as a new institutional order with a distinct logic. The rise of this new institutional logic is prompted by smart technology, which transforms the ideological field of technology and challenges consumers’ self-concepts. In counterbalancing attempts, consumers internalize those “non-smart” practices that assist in maintaining the self’s integrity and differentiate “Us” – humans from “Them” – smart things. In contrast to previous research describing the material as a passive carrier, this study provides evidence that the material can be the driving force behind the emergence of institutional logic.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":"8 1","pages":"258 - 279"},"PeriodicalIF":2.4,"publicationDate":"2023-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81799002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-17DOI: 10.1080/10253866.2022.2149508
N. Dholakia, Aras Ozgun, Deniz Atik
ABSTRACT The miasma of misinformation has become globally pervasive, infecting millions of people with false beliefs and conspiracies. This conceptual study examines the role of media in the creation, sustenance, and propagation of misinformation, by looking into the economic structuring of media industries. Traditionally, media relied on the dual product model that rendered their function of informing the public a secondary concern, as their profitability depended on expanding their viewership. Pervasiveness of misinformation in the contemporary media landscape is aided by the emerging “triple product model” as the economic logic of the digital media platforms. The valorization of the users’ data has become a lucrative “third product.” This shift in the form of communication processes takes place in social media platforms through the notion of “phatic communication,” a concept that has been underexplored by media and consumer studies literature so far.
{"title":"The miasma of misinformation: a social analysis of media, markets, and manipulation","authors":"N. Dholakia, Aras Ozgun, Deniz Atik","doi":"10.1080/10253866.2022.2149508","DOIUrl":"https://doi.org/10.1080/10253866.2022.2149508","url":null,"abstract":"ABSTRACT The miasma of misinformation has become globally pervasive, infecting millions of people with false beliefs and conspiracies. This conceptual study examines the role of media in the creation, sustenance, and propagation of misinformation, by looking into the economic structuring of media industries. Traditionally, media relied on the dual product model that rendered their function of informing the public a secondary concern, as their profitability depended on expanding their viewership. Pervasiveness of misinformation in the contemporary media landscape is aided by the emerging “triple product model” as the economic logic of the digital media platforms. The valorization of the users’ data has become a lucrative “third product.” This shift in the form of communication processes takes place in social media platforms through the notion of “phatic communication,” a concept that has been underexplored by media and consumer studies literature so far.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":"24 1","pages":"217 - 232"},"PeriodicalIF":2.4,"publicationDate":"2023-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82565605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-09DOI: 10.1080/10253866.2022.2147161
Vikram Kapoor
ABSTRACT This collection of six poems is based on my reflections on growing up as a gay man in a heteronormative society where same-sex indulgence was outlawed until recently. The previously present anti-sodomy statute in India, political and religious concerns, and class-based social structures that converged to form an unfavorable atmosphere for gendered minorities, serves as the backdrop for these introspective poems. The poems express issues around my sexual identity formation, the intersectional oppression I faced due to my sexuality, the challenging internal conflicts I encountered when I was in “the closet,” the dread I endured for years and that I still embody, and my intense desire for freedom and an authentic identity.
{"title":"Uncloseted","authors":"Vikram Kapoor","doi":"10.1080/10253866.2022.2147161","DOIUrl":"https://doi.org/10.1080/10253866.2022.2147161","url":null,"abstract":"ABSTRACT This collection of six poems is based on my reflections on growing up as a gay man in a heteronormative society where same-sex indulgence was outlawed until recently. The previously present anti-sodomy statute in India, political and religious concerns, and class-based social structures that converged to form an unfavorable atmosphere for gendered minorities, serves as the backdrop for these introspective poems. The poems express issues around my sexual identity formation, the intersectional oppression I faced due to my sexuality, the challenging internal conflicts I encountered when I was in “the closet,” the dread I endured for years and that I still embody, and my intense desire for freedom and an authentic identity.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":"7 1","pages":"377 - 385"},"PeriodicalIF":2.4,"publicationDate":"2022-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84460822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-05DOI: 10.1080/10253866.2022.2152443
M. Dutta, Md. Mahbubur Rahman
ABSTRACT This essay draws upon a digital ethnography and in-depth interviews with Bangladeshi low-wage migrant workers in Singapore to theorize the COVID-19 outbreak in dormitories housing the workers as a crisis of the consuming city. Building on the concept of extreme neoliberalism, we examine the ways in which the erasure of worker voice as a technique of smart governmentality coded into the “Singapore model” underlies the pandemic outbreak. The in-depth interviews document the ways in which the poor infrastructures for migrant living are already always in crisis because of their exploitative design that maximizes profits while undermining the health, wellbeing, and dignity of workers. In this backdrop, the workers narrate strategies of resistance, enacted in articulations that resist and disrupt the smart propaganda crafted by the authoritarian state.
{"title":"The city eats the worker: migrant negotiations of COVID-19 and resistance amidst the COVID-19 crisis","authors":"M. Dutta, Md. Mahbubur Rahman","doi":"10.1080/10253866.2022.2152443","DOIUrl":"https://doi.org/10.1080/10253866.2022.2152443","url":null,"abstract":"ABSTRACT This essay draws upon a digital ethnography and in-depth interviews with Bangladeshi low-wage migrant workers in Singapore to theorize the COVID-19 outbreak in dormitories housing the workers as a crisis of the consuming city. Building on the concept of extreme neoliberalism, we examine the ways in which the erasure of worker voice as a technique of smart governmentality coded into the “Singapore model” underlies the pandemic outbreak. The in-depth interviews document the ways in which the poor infrastructures for migrant living are already always in crisis because of their exploitative design that maximizes profits while undermining the health, wellbeing, and dignity of workers. In this backdrop, the workers narrate strategies of resistance, enacted in articulations that resist and disrupt the smart propaganda crafted by the authoritarian state.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":"30 1","pages":"194 - 209"},"PeriodicalIF":2.4,"publicationDate":"2022-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83314684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-02DOI: 10.1080/10253866.2022.2153247
Alice Wickström
Alemany Oliver, Mathiue, and Russel W. Belk. 2021. “Consumer Childlikeness.” In Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, edited by Mathieu Alemany Oliver, and Russel W. Belk, 145–176. Montreal: Universitas Press. Alemany Oliver, Mathieu, and Lorna Wilkinson. 2021. “The Figure of the Trickster in Literature and Consumer Society Narratives: Liminality and Potentialities.” In Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, edited by Mathieu Alemany Oliver, and Russel W. Belk, 71–92. Montreal: Universitas Press. Bjorkland, David. 2021. “Humans as Neotenous Species.” In Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, edited by Mathieu Alemany Oliver, and Russel W. Belk, 21–44. Montreal: Universitas Press. Comoy Fusaro, Edwige. 2021. “Childlikeness and Art.” In Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, edited by Mathieu Alemany Oliver, and Russel W. Belk, 119–144. Montreal: Universitas Press. Elias, Yoad. 2012. ““Childishness” as Social Control.” In Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, edited by Mathieu Alemany Oliver, and Russel W. Belk, 219–237. Montreal: Universitas Press. Gottschalk, Simon. 2021. Click to Disable: Infantilization in Terminal Interactions and/at Work. In Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, edited by Alemany Oliver, Mathieu and Russel W. Belk. Montreal: Universitas Press: 199–218. Heljakka, Katrina. 2021. “From Playborers and Kidults to Toy Players: Adults Who Play for Leisure, Work, and Pleasure.” In Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, edited by Mathieu Alemany Oliver, and Russel W. Belk, 177–198. Montreal: Universitas Press. Rhode-Brown, Juliet. 2012. “The Inner Child in Jungian Analytic Frameworks.” In Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, edited by Mathieu Alemany Oliver, and Russel W. Belk, 45–70. Montreal: Universitas Press. Weightman, Frances. 2021. “Childlike Minds and Childish Men: Dilemmas of Classical Chinese Fiction.” In Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, edited by Mathieu Alemany Oliver, and Russel W. Belk, 93–118. Montreal: Universitas Press.
almany Oliver, Mathiue和Russel W. Belk。2021。“消费者经过长年累月。”《就像一个孩子会做的事:一个跨学科的方法来研究过去和现在社会的童真》，由马修·阿勒曼尼·奥利弗和拉塞尔·w·贝尔克编辑，145-176页。蒙特利尔:Universitas出版社。阿勒曼尼·奥利弗、马修和洛娜·威尔金森，2021。“文学与消费社会叙事中的骗子形象:阈限与潜力”。《就像一个孩子会做的事:从跨学科的角度研究过去和现在社会的童真》，由马修·阿勒马尼·奥利弗和拉塞尔·w·贝尔克编辑，第71-92页。蒙特利尔:Universitas出版社。大卫·比约克兰，2021。“作为新生物种的人类。”《就像一个孩子会做的事:从跨学科的角度研究过去和当今社会的童真》，由马修·阿勒曼尼·奥利弗和拉塞尔·w·贝尔克编辑，第21-44页。蒙特利尔:Universitas出版社。Comoy Fusaro, Edwige, 2021。“童真与艺术。”《就像一个孩子会做的事:对过去和现在社会的童真的跨学科研究》，由马修·阿勒曼尼·奥利弗和拉塞尔·w·贝尔克编辑，119-144页。蒙特利尔:Universitas出版社。伊莱亚斯，耶德，2012。作为社会控制的“孩子气”。《就像一个孩子会做的事:对过去和现在社会的童真的跨学科研究》，由马修·阿勒曼尼·奥利弗和拉塞尔·w·贝尔克编辑，第219-237页。蒙特利尔:Universitas出版社。Simon Gottschalk, 2021。单击“禁用:终端交互和/在工作中的幼稚化”。《就像一个孩子会做的:过去和现在社会中儿童的跨学科方法》，由阿勒曼尼·奥利弗、马修和拉塞尔·w·贝尔克编辑。蒙特利尔:大学出版社:199-218。2021年，卡特里娜。“从玩伴和成人到玩具玩家:为休闲、工作和娱乐而玩的成年人。”《就像一个孩子会做的事:对过去和现在社会的童真的跨学科研究》，由马修·阿勒曼尼·奥利弗和拉塞尔·w·贝尔克编辑，第177-198页。蒙特利尔:Universitas出版社。朱丽叶·罗德·布朗，2012。"荣格分析框架中的内在儿童"《就像一个孩子会做的:一个跨学科的方法来研究过去和现在社会的童真》，由马修·阿勒马尼·奥利弗和拉塞尔·w·贝尔克编辑，45-70页。蒙特利尔:Universitas出版社。弗朗西丝·魏特曼，2021。童心与童心:中国古典小说的困境《就像一个孩子会做的:一个跨学科的方法来研究过去和现在社会的童真》，由马修·阿勒曼尼·奥利弗和拉塞尔·w·贝尔克编辑，93-118页。蒙特利尔:Universitas出版社。
{"title":"Communication and economic life","authors":"Alice Wickström","doi":"10.1080/10253866.2022.2153247","DOIUrl":"https://doi.org/10.1080/10253866.2022.2153247","url":null,"abstract":"Alemany Oliver, Mathiue, and Russel W. Belk. 2021. “Consumer Childlikeness.” In Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, edited by Mathieu Alemany Oliver, and Russel W. Belk, 145–176. Montreal: Universitas Press. Alemany Oliver, Mathieu, and Lorna Wilkinson. 2021. “The Figure of the Trickster in Literature and Consumer Society Narratives: Liminality and Potentialities.” In Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, edited by Mathieu Alemany Oliver, and Russel W. Belk, 71–92. Montreal: Universitas Press. Bjorkland, David. 2021. “Humans as Neotenous Species.” In Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, edited by Mathieu Alemany Oliver, and Russel W. Belk, 21–44. Montreal: Universitas Press. Comoy Fusaro, Edwige. 2021. “Childlikeness and Art.” In Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, edited by Mathieu Alemany Oliver, and Russel W. Belk, 119–144. Montreal: Universitas Press. Elias, Yoad. 2012. ““Childishness” as Social Control.” In Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, edited by Mathieu Alemany Oliver, and Russel W. Belk, 219–237. Montreal: Universitas Press. Gottschalk, Simon. 2021. Click to Disable: Infantilization in Terminal Interactions and/at Work. In Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, edited by Alemany Oliver, Mathieu and Russel W. Belk. Montreal: Universitas Press: 199–218. Heljakka, Katrina. 2021. “From Playborers and Kidults to Toy Players: Adults Who Play for Leisure, Work, and Pleasure.” In Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, edited by Mathieu Alemany Oliver, and Russel W. Belk, 177–198. Montreal: Universitas Press. Rhode-Brown, Juliet. 2012. “The Inner Child in Jungian Analytic Frameworks.” In Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, edited by Mathieu Alemany Oliver, and Russel W. Belk, 45–70. Montreal: Universitas Press. Weightman, Frances. 2021. “Childlike Minds and Childish Men: Dilemmas of Classical Chinese Fiction.” In Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, edited by Mathieu Alemany Oliver, and Russel W. Belk, 93–118. Montreal: Universitas Press.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":"52 1","pages":"172 - 174"},"PeriodicalIF":2.4,"publicationDate":"2022-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76871126","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-30DOI: 10.1080/10253866.2022.2147162
Alice Valiergue, Véra Ehrenstein
ABSTRACT From Big Tech to Oil Majors, companies are increasingly resorting to the voluntary purchase of carbon credits to offset their greenhouse gas emissions and make claims about their carbon neutrality. Yet, the credibility of offsetting as a solution to climate change remains contested. From the outset, that is, since the mid-2000s, the voluntary carbon markets have been criticised, as we discuss in this commentary, which stems from our long-standing interest in the social study of carbon markets. Drawing on interviews conducted with offset suppliers and buyers, we examine some of the ways in which the issue of quality (or the lack of) has come to be a central concern in the voluntary offsetting markets.
{"title":"Quality offsets? A commentary on the voluntary carbon markets","authors":"Alice Valiergue, Véra Ehrenstein","doi":"10.1080/10253866.2022.2147162","DOIUrl":"https://doi.org/10.1080/10253866.2022.2147162","url":null,"abstract":"ABSTRACT From Big Tech to Oil Majors, companies are increasingly resorting to the voluntary purchase of carbon credits to offset their greenhouse gas emissions and make claims about their carbon neutrality. Yet, the credibility of offsetting as a solution to climate change remains contested. From the outset, that is, since the mid-2000s, the voluntary carbon markets have been criticised, as we discuss in this commentary, which stems from our long-standing interest in the social study of carbon markets. Drawing on interviews conducted with offset suppliers and buyers, we examine some of the ways in which the issue of quality (or the lack of) has come to be a central concern in the voluntary offsetting markets.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":"6 1","pages":"298 - 310"},"PeriodicalIF":2.4,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91002808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-29DOI: 10.1080/10253866.2022.2144265
Roberta Discetti, Matthew Anderson
ABSTRACT This paper aims to explore digital consumer activism through a spatial lens, in order to understand how digital and place-based consumer activism intersect and interact. The empirical context is provided by Fairtrade Towns activism in the UK, investigated through netnographic methods. Three main spatialised tactics of digital consumer activism emerged from the analysis: emplacing the digital space; territorialising ethical consumption; and materialising digital activism. Building on these, we theorise hybrid consumer activism as a form of consumer activism whereby activists display belonging and identity both in physical and digital ‘places’ draw boundaries around spaces of ethical consumption through localised and digital collective action, and form hybrid digital ties. This study contributes to existing scholarship by taking into account placed and spatialised dimensions of digital consumer activism and by questioning the dichotomy between digital and place-based activism through the concept of “hybrid consumer activism”.
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Pub Date : 2022-11-25DOI: 10.1080/10253866.2022.2150178
Jennifer Takhar
ABSTRACT In the current context of anxious reproduction and a global fertility crisis women may feel they are running out of time, racing against the biological clock and are now able to take advantage of fertility preservation technologies that include the freezing of eggs or oocyte cryopreservation (OC). I briefly explore how anxiety has become a significant feature of social egg freezing consumption and the advertising discourses around it that accentuate consumer perceptions of reproductive bioprecarity and future infertilities. This commentary argues that the overlooked crisis within this context is the lack of consumer-driven campaigning calling for more transparency about the necessity of oocyte cryopreservation and for increased critical interrogation with regards to dubious messaging in assisted reproductive technology markets.
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