Pub Date : 2022-08-05DOI: 10.1080/10253866.2022.2107512
P. Ogada, F. Lindberg
ABSTRACT Several studies on market dynamics emphasize the role of consumers and other market actors in shaping the existing market logics. However, little attention has been paid to how immigrant consumer communities navigate among market actors and the mainstream institutional environment to alter markets in host societies. Through an acculturation lens, we set out to study the development of immigrant grocery shops in Norway. The findings reveal how the market formation is influenced by “immigration blues” through the challenges of acculturation, institutional constraints, and the role of the immigrant community as a network that is used to cope with the various challenges. We argue that many dynamics can be traced back to the confrontation between a neo-liberal “everything can be negotiated” logic and the “statist individualistic” society within which the entrepreneurial activity takes place.
{"title":"Immigration blues: understanding market dynamics through consumer acculturation","authors":"P. Ogada, F. Lindberg","doi":"10.1080/10253866.2022.2107512","DOIUrl":"https://doi.org/10.1080/10253866.2022.2107512","url":null,"abstract":"ABSTRACT Several studies on market dynamics emphasize the role of consumers and other market actors in shaping the existing market logics. However, little attention has been paid to how immigrant consumer communities navigate among market actors and the mainstream institutional environment to alter markets in host societies. Through an acculturation lens, we set out to study the development of immigrant grocery shops in Norway. The findings reveal how the market formation is influenced by “immigration blues” through the challenges of acculturation, institutional constraints, and the role of the immigrant community as a network that is used to cope with the various challenges. We argue that many dynamics can be traced back to the confrontation between a neo-liberal “everything can be negotiated” logic and the “statist individualistic” society within which the entrepreneurial activity takes place.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88998511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-02DOI: 10.1080/10253866.2022.2107513
Marc Barbeta-Viñas
ABSTRACT The aim of this article is to explore social discourse on “green” consumption in Spain by analysing how guilt and logic of practice are involved in this type of consumption from a psycho-sociological perspective. The empirical work was qualitative: we analysed 14 focus groups and nine interviews with “green” and “non-green” consumers from different social backgrounds. The results show that “green” consumption involves a dual process of social differentiation and guilt, especially in “greener” consumers from middle and middle-upper class social backgrounds, whose discourse is developed in socio-environmental terms. These findings question whether “green” consumption is an effective element within a transformative environmental policy.
{"title":"Guilt and differentiation in social discourses on “green” consumption in Spain","authors":"Marc Barbeta-Viñas","doi":"10.1080/10253866.2022.2107513","DOIUrl":"https://doi.org/10.1080/10253866.2022.2107513","url":null,"abstract":"ABSTRACT The aim of this article is to explore social discourse on “green” consumption in Spain by analysing how guilt and logic of practice are involved in this type of consumption from a psycho-sociological perspective. The empirical work was qualitative: we analysed 14 focus groups and nine interviews with “green” and “non-green” consumers from different social backgrounds. The results show that “green” consumption involves a dual process of social differentiation and guilt, especially in “greener” consumers from middle and middle-upper class social backgrounds, whose discourse is developed in socio-environmental terms. These findings question whether “green” consumption is an effective element within a transformative environmental policy.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86075485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-20DOI: 10.1080/10253866.2022.2093196
A. Brandellero
ABSTRACT This paper contributes to art marketing and consumption literature by studying how art market participants from Brazil – a market considered “emergent” – position themselves in the global art market. Drawing on qualitative interviews with 60 art market participants and participant observation in Sao Paulo and Rio de Janeiro, the paper shows how position and validation gains are understood as entailing practices of (ex)change (or troca in Portuguese) at the individual and field level. Beyond the extension of their social networks and circulation in art market circuits outside Brazil, art market participants understood their positioning gains as dependent on changes to (the perceptions of) art market practices and operating context, and the negotiation of alternative valuations of Brazilian contemporary art in the global art market, addressing power inequalities.
{"title":"How art market actors experience market emergence in an unequal field: placing Brazilian contemporary art in the global art market","authors":"A. Brandellero","doi":"10.1080/10253866.2022.2093196","DOIUrl":"https://doi.org/10.1080/10253866.2022.2093196","url":null,"abstract":"ABSTRACT This paper contributes to art marketing and consumption literature by studying how art market participants from Brazil – a market considered “emergent” – position themselves in the global art market. Drawing on qualitative interviews with 60 art market participants and participant observation in Sao Paulo and Rio de Janeiro, the paper shows how position and validation gains are understood as entailing practices of (ex)change (or troca in Portuguese) at the individual and field level. Beyond the extension of their social networks and circulation in art market circuits outside Brazil, art market participants understood their positioning gains as dependent on changes to (the perceptions of) art market practices and operating context, and the negotiation of alternative valuations of Brazilian contemporary art in the global art market, addressing power inequalities.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88485610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-18DOI: 10.1080/10253866.2022.2066655
F. Ho, Jared Wong
ABSTRACT Within the context of luxury consumption, we propose a novel theory of luxury consumer maturity that captures how consumers’ tastes can become more discriminating over time. In particular, we consider the way luxury consumers exhibit maturity (i.e. connoisseurship) as a proxy for Bourdieusian cultural capital. Consumer maturity manifests as a preference for inconspicuous luxury goods that contain less general signaling ability than conspicuous luxury goods but stronger signals for those within the consumer’s social hierarchy. We conceptually propose the mechanisms that facilitate consumer maturity development, including knowledge, saturation, and time. By moving away from Veblenian conspicuous consumption, we seek to offer a nuanced and revisionist conceptual framework that details the process by which luxury consumers mature, resulting in a preference for inconspicuous luxury products and rejection of mass luxury brands.
{"title":"Disassociation from the common herd: conceptualizing (in)conspicuous consumption as luxury consumer maturity","authors":"F. Ho, Jared Wong","doi":"10.1080/10253866.2022.2066655","DOIUrl":"https://doi.org/10.1080/10253866.2022.2066655","url":null,"abstract":"ABSTRACT Within the context of luxury consumption, we propose a novel theory of luxury consumer maturity that captures how consumers’ tastes can become more discriminating over time. In particular, we consider the way luxury consumers exhibit maturity (i.e. connoisseurship) as a proxy for Bourdieusian cultural capital. Consumer maturity manifests as a preference for inconspicuous luxury goods that contain less general signaling ability than conspicuous luxury goods but stronger signals for those within the consumer’s social hierarchy. We conceptually propose the mechanisms that facilitate consumer maturity development, including knowledge, saturation, and time. By moving away from Veblenian conspicuous consumption, we seek to offer a nuanced and revisionist conceptual framework that details the process by which luxury consumers mature, resulting in a preference for inconspicuous luxury products and rejection of mass luxury brands.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81782420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-06DOI: 10.1080/10253866.2022.2094920
M. Iqani
ABSTRACT Looking back on completed fieldwork for interdisciplinary research exploring the discursive construction of luxury by those producing and promoting it, I noticed that I – a putative expert in consumer culture – had my own sense of self, critical distance and belonging challenged and negotiated by the object of study. This paper theorises reflexivity in luxury research, showing how luxury worked on me while I worked on luxury. I present a conceptual framework for reflexivity in luxury research using Stuart Hall’s classic model of decoding: oppositional-critical, negotiated-playful and hegemonic-aspirational. First, the researcher may act as an outsider who rejects luxury; second, the researcher may experience the pleasurable workings of luxury marketing strategies, and finally researchers may explore the possibilities of luxury acquisition. These shifting positions in critical distance highlight researcher authority, neoliberal power and the role of reflexivity in interdisciplinary luxury research.
{"title":"“One day you’ll buy a Rolex from me”: reflexivity and researcher decoding positions in luxury research","authors":"M. Iqani","doi":"10.1080/10253866.2022.2094920","DOIUrl":"https://doi.org/10.1080/10253866.2022.2094920","url":null,"abstract":"ABSTRACT Looking back on completed fieldwork for interdisciplinary research exploring the discursive construction of luxury by those producing and promoting it, I noticed that I – a putative expert in consumer culture – had my own sense of self, critical distance and belonging challenged and negotiated by the object of study. This paper theorises reflexivity in luxury research, showing how luxury worked on me while I worked on luxury. I present a conceptual framework for reflexivity in luxury research using Stuart Hall’s classic model of decoding: oppositional-critical, negotiated-playful and hegemonic-aspirational. First, the researcher may act as an outsider who rejects luxury; second, the researcher may experience the pleasurable workings of luxury marketing strategies, and finally researchers may explore the possibilities of luxury acquisition. These shifting positions in critical distance highlight researcher authority, neoliberal power and the role of reflexivity in interdisciplinary luxury research.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72394865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-04DOI: 10.1080/10253866.2022.2093197
M. Iqani
1. Consuming Happiness: Aspirational Practices in/from the Margins (Special Issue Editorial) – Mehita Iqani 2. Divine Discontent: Aspirations and Subjective Well-being at a Time of Social Mobility and High Inequality – Debra Shepherd 3. Prophets Making Gendered Interventions: A Feminist Discourse Analysis of Gendered Online Miracles, Advice, Advertisements, and Testimonies – Kudzaiishe Vanyoro 4. “Your boy is a boiii”: Capturing the Consumption of Trans Joy in the Form of Synthetic Testosterone – B Camminga & Noam Lubinsky 5. Performing Drag in a Pandemic: Affect in Theory, Practice and (Potential) Political Mobilization – Niall P. Brennan 6. Consuming Africa: Safari Aesthetics in the Johannesburg Beauty Industry – Nicky Falkof 7. Managing Sullied Pleasure: Dining Out While Black and Middle Class in South Africa – Thabisani Ndlovu 8. Consuming the Rich White “Bitch” on The Real Housewives of Johannesburg – Alexia Smit If happiness is what we wish for, it does not mean we know what we wish for in wishing for happiness. Happiness might even conjure its own wish. Or happiness might keep its place as a wish by its failure to be given.
{"title":"Consuming happiness: aspirational practices in/from the margins","authors":"M. Iqani","doi":"10.1080/10253866.2022.2093197","DOIUrl":"https://doi.org/10.1080/10253866.2022.2093197","url":null,"abstract":"1. Consuming Happiness: Aspirational Practices in/from the Margins (Special Issue Editorial) – Mehita Iqani 2. Divine Discontent: Aspirations and Subjective Well-being at a Time of Social Mobility and High Inequality – Debra Shepherd 3. Prophets Making Gendered Interventions: A Feminist Discourse Analysis of Gendered Online Miracles, Advice, Advertisements, and Testimonies – Kudzaiishe Vanyoro 4. “Your boy is a boiii”: Capturing the Consumption of Trans Joy in the Form of Synthetic Testosterone – B Camminga & Noam Lubinsky 5. Performing Drag in a Pandemic: Affect in Theory, Practice and (Potential) Political Mobilization – Niall P. Brennan 6. Consuming Africa: Safari Aesthetics in the Johannesburg Beauty Industry – Nicky Falkof 7. Managing Sullied Pleasure: Dining Out While Black and Middle Class in South Africa – Thabisani Ndlovu 8. Consuming the Rich White “Bitch” on The Real Housewives of Johannesburg – Alexia Smit If happiness is what we wish for, it does not mean we know what we wish for in wishing for happiness. Happiness might even conjure its own wish. Or happiness might keep its place as a wish by its failure to be given.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90954085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.1080/10253866.2022.2095372
Aidan Kelly
‘Rethinking Advertising as Paratextual Communication by Chris Hackley and Rungpaka Amy Hackley is that remarkable and rare book that compromises in neither theoretical sophistication nor contemporary practical relevance. It will delight those looking for new practical tools or “cool” examples to learn from. e book’s real gi is the concept of paratextual advertising itself, which has the potential to become the new preferred framework for understanding how advertising works in this messy digital age of ours. Buy this book.’ – Henri Weijo, Aalto University School of Business, Finland
{"title":"Rethinking Advertising as Paratextual Communication","authors":"Aidan Kelly","doi":"10.1080/10253866.2022.2095372","DOIUrl":"https://doi.org/10.1080/10253866.2022.2095372","url":null,"abstract":"‘Rethinking Advertising as Paratextual Communication by Chris Hackley and Rungpaka Amy Hackley is that remarkable and rare book that compromises in neither theoretical sophistication nor contemporary practical relevance. It will delight those looking for new practical tools or “cool” examples to learn from. e book’s real gi is the concept of paratextual advertising itself, which has the potential to become the new preferred framework for understanding how advertising works in this messy digital age of ours. Buy this book.’ – Henri Weijo, Aalto University School of Business, Finland","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73029658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-03DOI: 10.1080/10253866.2022.2084726
M. Airoldi, Joonas Rokka
ABSTRACT This article conceptualizes algorithmic consumer culture, and offers a framework that sheds new light on two previously conflicting theorizations: that (1) digitalization tends to liquefy consumer culture and thus acts primarily as an empowering force, and that (2) digitalized marketing and big data surveillance practices tend to deprive consumers of all autonomy. By drawing on critical social theories of algorithms and AI, we define and historicize the now ubiquitous algorithmic mediation of consumption, and then illustrate how the opacity, authority, non-neutrality, and recursivity of automated systems affect consumer culture at the individual, collective, and market level. We propose conceptualizing “algorithmic articulation” as a dialectical techno-social process that allows us to enhance our understanding of platform-based marketer control and consumer resistance. Key implications and future avenues for exploring algorithmic consumer culture are discussed.
{"title":"Algorithmic consumer culture","authors":"M. Airoldi, Joonas Rokka","doi":"10.1080/10253866.2022.2084726","DOIUrl":"https://doi.org/10.1080/10253866.2022.2084726","url":null,"abstract":"ABSTRACT This article conceptualizes algorithmic consumer culture, and offers a framework that sheds new light on two previously conflicting theorizations: that (1) digitalization tends to liquefy consumer culture and thus acts primarily as an empowering force, and that (2) digitalized marketing and big data surveillance practices tend to deprive consumers of all autonomy. By drawing on critical social theories of algorithms and AI, we define and historicize the now ubiquitous algorithmic mediation of consumption, and then illustrate how the opacity, authority, non-neutrality, and recursivity of automated systems affect consumer culture at the individual, collective, and market level. We propose conceptualizing “algorithmic articulation” as a dialectical techno-social process that allows us to enhance our understanding of platform-based marketer control and consumer resistance. Key implications and future avenues for exploring algorithmic consumer culture are discussed.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77455514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-04DOI: 10.1080/10253866.2021.1990050
Jonas Polfuß
ABSTRACT Hip-hop has evolved from a social and musical niche to a mass phenomenon and a key element of American pop culture with a global reach. Meanwhile, rap music and hip-hop culture are also a commercial success story in which the materialistic American Dream has once again come true. How did this former ghetto phenomenon become today’s marketplace icon, whose once marginalized performers are now pampered by luxury brands and work as successful businesspeople and investors? Drawing on previous research on youth and subcultures and introducing the concept of “mainstream subculture,” this paper outlines the development and commercialization of American hip-hop culture over four decades from 1979 to 2019. Ongoing discussions about the preservation of urban authenticity and concerns about a (sub-)culture “selling out” are also taken into account. The article concludes with a prognosis for the future of hip-hop culture and the industry in the United States.
{"title":"Hip-hop: a marketplace icon","authors":"Jonas Polfuß","doi":"10.1080/10253866.2021.1990050","DOIUrl":"https://doi.org/10.1080/10253866.2021.1990050","url":null,"abstract":"ABSTRACT\u0000 Hip-hop has evolved from a social and musical niche to a mass phenomenon and a key element of American pop culture with a global reach. Meanwhile, rap music and hip-hop culture are also a commercial success story in which the materialistic American Dream has once again come true. How did this former ghetto phenomenon become today’s marketplace icon, whose once marginalized performers are now pampered by luxury brands and work as successful businesspeople and investors? Drawing on previous research on youth and subcultures and introducing the concept of “mainstream subculture,” this paper outlines the development and commercialization of American hip-hop culture over four decades from 1979 to 2019. Ongoing discussions about the preservation of urban authenticity and concerns about a (sub-)culture “selling out” are also taken into account. The article concludes with a prognosis for the future of hip-hop culture and the industry in the United States.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90996325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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