Pub Date : 2021-03-04DOI: 10.1080/10253866.2021.1891894
Kelcie L. Vercel
ABSTRACT Bringing together research from consumption, materiality, and economic sociology, I explain how real estate stagers attempt to construct persuasive spaces. I conceptualize real estate staging as a judgment device that influences economic decision-making in a market of singularities. Using data from the content analysis of nearly 200 staging documents, as well as from interviews and observations with real estate stagers, I describe how stagers mobilize the material environment of houses to construct persuasive spatial rhetorics, and offer prospective homebuyers oriented knowledge about the quality of houses. Specifically, I examine how stagers convey a home’s livability to buyers by using material objects to influence their senses, imaginations, and processes of evaluation. In so doing, I highlight the role of materiality and embodied experience in home selling, and reveal how home staging constructs the context of the most consequential consumption decision most people ever make.
{"title":"Feels like home: how home stagers construct spatial rhetorics to persuade homebuyers","authors":"Kelcie L. Vercel","doi":"10.1080/10253866.2021.1891894","DOIUrl":"https://doi.org/10.1080/10253866.2021.1891894","url":null,"abstract":"ABSTRACT Bringing together research from consumption, materiality, and economic sociology, I explain how real estate stagers attempt to construct persuasive spaces. I conceptualize real estate staging as a judgment device that influences economic decision-making in a market of singularities. Using data from the content analysis of nearly 200 staging documents, as well as from interviews and observations with real estate stagers, I describe how stagers mobilize the material environment of houses to construct persuasive spatial rhetorics, and offer prospective homebuyers oriented knowledge about the quality of houses. Specifically, I examine how stagers convey a home’s livability to buyers by using material objects to influence their senses, imaginations, and processes of evaluation. In so doing, I highlight the role of materiality and embodied experience in home selling, and reveal how home staging constructs the context of the most consequential consumption decision most people ever make.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2021-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85051816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-17DOI: 10.1080/10253866.2020.1847720
J. Pettersson, Å. Wettergren
ABSTRACT In line with previous research, we consider financial education to be a form of governmentality in the age of financialization. Applying sociological theory of emotions, we investigate the role emotion play in the attempt to govern citizens in Swedish financial education. The material consists of interviews with organizers of the Swedish Like Your Personal Finance educational network and observations of one of its courses, Secure Your Financial Future. Analyzing how citizens are taught financial literacy, we highlight key emotions and feeling rules that promote the financial rationality permeating financial education. The results show that the course establishes a narrative of the world economic situation that responsibilizes citizens for their own financial security and welfare, employing feeling rules about: boredom, fear/anxiety, trust/distrust, and fun, which constitute the financially rational subject.
{"title":"Governing by emotions in financial education","authors":"J. Pettersson, Å. Wettergren","doi":"10.1080/10253866.2020.1847720","DOIUrl":"https://doi.org/10.1080/10253866.2020.1847720","url":null,"abstract":"ABSTRACT In line with previous research, we consider financial education to be a form of governmentality in the age of financialization. Applying sociological theory of emotions, we investigate the role emotion play in the attempt to govern citizens in Swedish financial education. The material consists of interviews with organizers of the Swedish Like Your Personal Finance educational network and observations of one of its courses, Secure Your Financial Future. Analyzing how citizens are taught financial literacy, we highlight key emotions and feeling rules that promote the financial rationality permeating financial education. The results show that the course establishes a narrative of the world economic situation that responsibilizes citizens for their own financial security and welfare, employing feeling rules about: boredom, fear/anxiety, trust/distrust, and fun, which constitute the financially rational subject.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2020-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82976968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-01DOI: 10.1080/10253866.2020.1823378
A. Bradshaw, James A. Fitchett, J. Hietanen
ABSTRACT We present an invited interview with Professor James Fitchett (University of Leicester) on the idea of dystopia and dystopic tendencies in the historical moment of the Covid-19 pandemic. 1 1 The discussion is based on a transcript of the recording Quarantined Market Podcast (episode 8) that has been edited for publishing in textual form. The podcast episode can be found here: https://soundcloud.com/qmp-790368337/qmp8-dystopia-with-james-fitchett. Essays based on this and other podcasts in the series also appear in The Dictionary of Coronavirus Culture published by Repeater. With his wonderfully nuanced background in psychoanalytic theory and a keen interest in understanding market phenomena critically through ideology, paradox, fantasy, simulation, narcissism and sadism among others, James provides a sweeping and sometimes surprising account of how utopia can be both quite selfish and mundanely bland, and how dystopia can be vastly attractive and deeply desired in consumption.
{"title":"Dystopia and quarantined markets – an interview with James Fitchett","authors":"A. Bradshaw, James A. Fitchett, J. Hietanen","doi":"10.1080/10253866.2020.1823378","DOIUrl":"https://doi.org/10.1080/10253866.2020.1823378","url":null,"abstract":"ABSTRACT We present an invited interview with Professor James Fitchett (University of Leicester) on the idea of dystopia and dystopic tendencies in the historical moment of the Covid-19 pandemic. 1 1 The discussion is based on a transcript of the recording Quarantined Market Podcast (episode 8) that has been edited for publishing in textual form. The podcast episode can be found here: https://soundcloud.com/qmp-790368337/qmp8-dystopia-with-james-fitchett. Essays based on this and other podcasts in the series also appear in The Dictionary of Coronavirus Culture published by Repeater. With his wonderfully nuanced background in psychoanalytic theory and a keen interest in understanding market phenomena critically through ideology, paradox, fantasy, simulation, narcissism and sadism among others, James provides a sweeping and sometimes surprising account of how utopia can be both quite selfish and mundanely bland, and how dystopia can be vastly attractive and deeply desired in consumption.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90574555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-14DOI: 10.1080/10253866.2020.1816978
Ela Veresiu
Peter Berta’s monograph unpacks the specific consumer culture, politics, and society of one Romanian Roma community self-identifying as the Gabor Roma or Gabors through the lens of materiality. In ...
{"title":"Materializing difference: consumer culture, politics, and ethnicity among Romanian Roma","authors":"Ela Veresiu","doi":"10.1080/10253866.2020.1816978","DOIUrl":"https://doi.org/10.1080/10253866.2020.1816978","url":null,"abstract":"Peter Berta’s monograph unpacks the specific consumer culture, politics, and society of one Romanian Roma community self-identifying as the Gabor Roma or Gabors through the lens of materiality. In ...","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2020-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87923828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-03DOI: 10.1080/10253866.2020.1814260
Anna Schneider-Kamp, Søren Askegaard
ABSTRACT Consumer research has posited an ambivalent role of choice in consumer empowerment, from liberating and including to disciplining and totalising. This article provides empirical evidence for this ambivalence and nuances how consumers navigate the liminal space between expert authority and consumer autonomy. We investigate the role of choice in consumer empowerment through an ethnographic study of medicine consumption practices in acute non-life-threatening situations in Denmark, finding these practices to be dominated by consumer choice, not only for over-the-counter but, interestingly, also for prescription-only medicine. The implications of these findings extend beyond the context of medicine consumption. First, we provide insights on the ambivalent role of choice in consumer empowerment in a complex context of mixed commercial and public agencies. Second, we demonstrate how online information access empowers consumers to resist expert authority and act autonomously. Third, we exemplify the processes by which globalisation and ideologies inform and shape consumer resistance.
{"title":"Do you care or do I have a choice? Expert authority and consumer autonomy in medicine consumption","authors":"Anna Schneider-Kamp, Søren Askegaard","doi":"10.1080/10253866.2020.1814260","DOIUrl":"https://doi.org/10.1080/10253866.2020.1814260","url":null,"abstract":"ABSTRACT Consumer research has posited an ambivalent role of choice in consumer empowerment, from liberating and including to disciplining and totalising. This article provides empirical evidence for this ambivalence and nuances how consumers navigate the liminal space between expert authority and consumer autonomy. We investigate the role of choice in consumer empowerment through an ethnographic study of medicine consumption practices in acute non-life-threatening situations in Denmark, finding these practices to be dominated by consumer choice, not only for over-the-counter but, interestingly, also for prescription-only medicine. The implications of these findings extend beyond the context of medicine consumption. First, we provide insights on the ambivalent role of choice in consumer empowerment in a complex context of mixed commercial and public agencies. Second, we demonstrate how online information access empowers consumers to resist expert authority and act autonomously. Third, we exemplify the processes by which globalisation and ideologies inform and shape consumer resistance.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2020-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76365220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-02DOI: 10.1080/10253866.2019.1625775
Andrew C. Cohen
ABSTRACT How do market intermediaries help other market actors see the market and their opportunities for action within it? This article introduces a theoretical framework of performative sensemaking to explore this question using the case of advertising agencies and their clients. Drawing on 12 months of participant observation and 81 interviews conducted across four general market American advertising agencies, the article illustrates how advertising practitioners provide their clients with visions of what the market is and what opportunities for action lie within it, developing advertising campaigns to match that vision. These performed accounts of the market are dynamically negotiated and socially embedded, reflecting the identities of the clients, their target audiences, and the intermediaries themselves. Because intermediaries dramaturgically perform these interpretations of the market for their client in micro-level interactions, they must also deal with contestation and negotiation over their visions of the market.
{"title":"Seeing the market: performative sensemaking and the case of advertising agencies and their clients","authors":"Andrew C. Cohen","doi":"10.1080/10253866.2019.1625775","DOIUrl":"https://doi.org/10.1080/10253866.2019.1625775","url":null,"abstract":"ABSTRACT How do market intermediaries help other market actors see the market and their opportunities for action within it? This article introduces a theoretical framework of performative sensemaking to explore this question using the case of advertising agencies and their clients. Drawing on 12 months of participant observation and 81 interviews conducted across four general market American advertising agencies, the article illustrates how advertising practitioners provide their clients with visions of what the market is and what opportunities for action lie within it, developing advertising campaigns to match that vision. These performed accounts of the market are dynamically negotiated and socially embedded, reflecting the identities of the clients, their target audiences, and the intermediaries themselves. Because intermediaries dramaturgically perform these interpretations of the market for their client in micro-level interactions, they must also deal with contestation and negotiation over their visions of the market.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2020-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77433889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-02DOI: 10.1080/10253866.2019.1586679
Serena C. Lin, Miles C. Coleman
ABSTRACT Martin Buber’s I-It/I-Thou distinction is presented in this article as a useful analytic framework for approaching the ethics of self-portraiture without unnecessarily falling back on the (not always helpful) psychological term of narcissism. The result of the application of Buber’s I-It/I-Thou to self-portraiture will reveal that, while some acts can represent the sort of championing of the self over others that we find worrisome in selfies, this is not productively discovered with the language of narcissism. Instead of looking for self-focus as the locus of ethics, the framework of Buber’s I-It/I-Thou asks that analysts look for the legitimacy of the second-personal demands that an instance of selfie-taking places on other persons. Implications to communication ethics are discussed.
{"title":"(Selfie)ishness: using the I-It/I-Thou distinction to parse an ethics of self-portraiture","authors":"Serena C. Lin, Miles C. Coleman","doi":"10.1080/10253866.2019.1586679","DOIUrl":"https://doi.org/10.1080/10253866.2019.1586679","url":null,"abstract":"ABSTRACT Martin Buber’s I-It/I-Thou distinction is presented in this article as a useful analytic framework for approaching the ethics of self-portraiture without unnecessarily falling back on the (not always helpful) psychological term of narcissism. The result of the application of Buber’s I-It/I-Thou to self-portraiture will reveal that, while some acts can represent the sort of championing of the self over others that we find worrisome in selfies, this is not productively discovered with the language of narcissism. Instead of looking for self-focus as the locus of ethics, the framework of Buber’s I-It/I-Thou asks that analysts look for the legitimacy of the second-personal demands that an instance of selfie-taking places on other persons. Implications to communication ethics are discussed.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2020-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76550101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-02DOI: 10.1080/10253866.2019.1653288
Nada Elnahla
ABSTRACT This film review of Black Mirror: Bandersnatch, released by Netflix in 2018, discusses the nature of the interactive genre, focusing on its current and future effects on data mining, product placement, and programmatic advertising, highlighting the new, evolving role played by the viewer.
{"title":"Black Mirror: Bandersnatch and how Netflix manipulates us, the new gods","authors":"Nada Elnahla","doi":"10.1080/10253866.2019.1653288","DOIUrl":"https://doi.org/10.1080/10253866.2019.1653288","url":null,"abstract":"ABSTRACT This film review of Black Mirror: Bandersnatch, released by Netflix in 2018, discusses the nature of the interactive genre, focusing on its current and future effects on data mining, product placement, and programmatic advertising, highlighting the new, evolving role played by the viewer.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2020-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80499277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-02DOI: 10.1080/10253866.2019.1611564
T. C. Thomas, Martin A. Pyle, Jay M. Handelman
ABSTRACT We examine how consumers engage in reflexivity related to their ongoing process of identification within book clubs. The ongoing nature of identification processes, coupled with the conditions associated with liquid modernity, results in a cycle of self-reflexive doubt where consumers grapple with existential questions as they reflect on their lives. Through an examination of book clubs, we show that consumers engage in reflexive practices within the day-to-day setting of a book club. To do this, consumers engineer their clubs into identification incubators – controlled environments in which consumers engage in reflexivity related to their identification processes. We show that by turning book clubs into incubators, consumers are able to capitalize on two reflexive resources – books and other club members – to thoughtfully reflect on their lives. We note, however, that maintaining the incubator is often stressful for consumers and can lead to tensions between club members.
{"title":"Identification incubators: reflexivity in consumer book clubs","authors":"T. C. Thomas, Martin A. Pyle, Jay M. Handelman","doi":"10.1080/10253866.2019.1611564","DOIUrl":"https://doi.org/10.1080/10253866.2019.1611564","url":null,"abstract":"ABSTRACT We examine how consumers engage in reflexivity related to their ongoing process of identification within book clubs. The ongoing nature of identification processes, coupled with the conditions associated with liquid modernity, results in a cycle of self-reflexive doubt where consumers grapple with existential questions as they reflect on their lives. Through an examination of book clubs, we show that consumers engage in reflexive practices within the day-to-day setting of a book club. To do this, consumers engineer their clubs into identification incubators – controlled environments in which consumers engage in reflexivity related to their identification processes. We show that by turning book clubs into incubators, consumers are able to capitalize on two reflexive resources – books and other club members – to thoughtfully reflect on their lives. We note, however, that maintaining the incubator is often stressful for consumers and can lead to tensions between club members.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2020-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87661661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-28DOI: 10.1080/10253866.2020.1810027
Christian Fuentes, Emma Samsioe
ABSTRACT The aim of this paper is to explore how digitally-enabled food provisioning platforms reconfigure households’ food consumption. Taking a market studies approach, and drawing on an ethnographic study of 15 households signing up to meal box schemes, the paper examines how meal box schemes, as market devices, work towards materially-semiotically organising household food consumption. Analysis shows that the process of devising food consumption is demanding, dynamic and complex. While these market devices had to be worked into households, and thus demanded considerable work on the part of consumers, they also worked for consumers, performing an array of material-semiotic tasks for them, making their everyday food practices more convenient, adding food variation, and enabling them to pursue multiple food aspirations. During this process, market devices did not govern consumers nor did consumers domesticate market devices. Instead, market devices and consumers were locked in a complex and unstable process of mutual configuration.
{"title":"Devising food consumption: complex households and the socio-material work of meal box schemes","authors":"Christian Fuentes, Emma Samsioe","doi":"10.1080/10253866.2020.1810027","DOIUrl":"https://doi.org/10.1080/10253866.2020.1810027","url":null,"abstract":"ABSTRACT The aim of this paper is to explore how digitally-enabled food provisioning platforms reconfigure households’ food consumption. Taking a market studies approach, and drawing on an ethnographic study of 15 households signing up to meal box schemes, the paper examines how meal box schemes, as market devices, work towards materially-semiotically organising household food consumption. Analysis shows that the process of devising food consumption is demanding, dynamic and complex. While these market devices had to be worked into households, and thus demanded considerable work on the part of consumers, they also worked for consumers, performing an array of material-semiotic tasks for them, making their everyday food practices more convenient, adding food variation, and enabling them to pursue multiple food aspirations. During this process, market devices did not govern consumers nor did consumers domesticate market devices. Instead, market devices and consumers were locked in a complex and unstable process of mutual configuration.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2020-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75477173","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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