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Journal of Personal Selling & Sales Management最新文献

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Closing is more than a list of tactics: how to build rapport while facilitating a commercial exchange 成交不仅仅是一系列策略:如何在促进商业交流的同时建立融洽关系
IF 4.4 Q2 BUSINESS Pub Date : 2024-02-16 DOI: 10.1080/08853134.2023.2300454
Aaron D. Arndt, Rhett Epler, Kenneth Evans, Sama Ashouri
Closing is an essential part of selling. However, academic research related to closing has been quite limited and detailed observational research has not yet been conducted. This research analyzes ...
成交是销售的重要组成部分。然而,与成交相关的学术研究相当有限,详细的观察研究尚未开展。本研究分析了...
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引用次数: 0
Increasing graduates’ interest in B2B sales: how to dispel lay beliefs, fight stigma, and create a profession of choice 提高毕业生对 B2B 销售的兴趣:如何消除非专业观念、消除偏见并创建首选职业
IF 4.4 Q2 BUSINESS Pub Date : 2024-01-09 DOI: 10.1080/08853134.2023.2289701
Aline Isabelle Lanzrath, Christian Homburg, Robin-Christopher M. Ruhnau
Given the pressing talent shortage and the need for well-educated recruits in business-to-business (B2B) sales, understanding how to increase university graduates’ low interest in this profession i...
鉴于企业对企业 (B2B) 销售领域人才短缺的紧迫性和对受过良好教育的新员工的需求,了解如何提高大学毕业生对这一职业的低兴趣是非常重要的。
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引用次数: 0
Is authenticity needed in service-sales ambidexterity? Examination of employees and customers’ responses 服务与销售协同工作是否需要真实性?研究员工和客户的反应
IF 4.4 Q2 BUSINESS Pub Date : 2023-12-12 DOI: 10.1080/08853134.2023.2284638
Michel Tremblay
Drawing on the conservation of resources theory, this study investigates the impact of service-sales ambidexterity on employee behavior and customer outcomes in retail. Using a sample of 518 employ...
本研究借鉴资源保护理论,探讨了零售业中服务与销售协同性对员工行为和顾客结果的影响。通过对 518 名员工的抽样调查,我们发现,在零售业中,服务与销售协同性对员工行为和顾客结果的影响非常明显。
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引用次数: 0
Buyer-seller uncertainty: a systematic review and future research directions 买方与卖方的不确定性:系统回顾与未来研究方向
IF 4.4 Q2 BUSINESS Pub Date : 2023-12-12 DOI: 10.1080/08853134.2023.2282806
Ryan Mullins, Kevin S. Chase, Scott B. Friend
Research on buyer-seller exchange consistently acknowledges the role of uncertainty as an influential factor in decision-making for both exchange parties. However, a fragmented understanding of unc...
有关买卖双方交换的研究一致认为,不确定性是影响交换双方决策的一个因素。然而,对不确定性的理解并不全面。
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引用次数: 0
International sales interactions in a post-disruptive environment 在后颠覆性环境下的国际销售互动
IF 4.4 Q2 BUSINESS Pub Date : 2023-11-29 DOI: 10.1080/08853134.2023.2266142
Brian N. Rutherford, Ryan L. Matthews, Lucy M. Matthews, Diane R. Edmonson
This study examines the impact of a major global disruption on the international sales force. A total of twenty-three qualitative interviews, with eighteen international sales executives, were coll...
本研究考察了重大的全球中断对国际销售队伍的影响。总共进行了23次定性访谈,访谈对象是18位国际销售主管。
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引用次数: 0
Understanding sales representatives’ unreliable lead management efforts: contingent impacts of sales managers’ goal and process control behaviors 了解销售代表不可靠的潜在客户管理工作:销售经理目标和过程控制行为的偶然影响
IF 4.4 Q2 BUSINESS Pub Date : 2023-11-28 DOI: 10.1080/08853134.2023.2266144
Jan Altenscheidt, Sophie-Charlotte Ernst, Christian Schmitz
Sales representatives (reps) frequently exhibit a lack of lead management effort and sales managers need to determine why so that they can address the problem. Scant insights exist into which leade...
销售代表经常表现出缺乏潜在客户管理的努力,销售经理需要确定原因,以便他们能够解决问题。人们对导致……的原因知之甚少。
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引用次数: 0
There’s no I in team: aligning self- and group-efficacy to optimize the effects of support on sales outcomes 团队中没有I:调整自我和团队效能,以优化支持对销售结果的影响
IF 4.4 Q2 BUSINESS Pub Date : 2023-11-28 DOI: 10.1080/08853134.2023.2267184
Valter Silva Faia, Valter Afonso Vieira, Colin Gabler
Research has shown that self-efficacy influences individual performance. However, individuals often work in teams, and perceptions of the group’s ability also impact performance. Drawing on social ...
研究表明,自我效能感会影响个人表现。然而,个人经常在团队中工作,对团队能力的看法也会影响绩效。利用社会……
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引用次数: 0
Bridging academia and industry: Reflections on the double legacy of Andy Zoltners (1945–2023) 学术界和工业界的桥梁:对Andy Zoltners(1945–2023)双重遗产的思考
IF 4.4 Q2 BUSINESS Pub Date : 2023-07-03 DOI: 10.1080/08853134.2023.2237195
Mathew S. Isaac
When basketball aficionados discuss the late Kobe Bryant, they often point out that the superstar’s illustrious 20-year career can be neatly divided into two halves: the ten seasons in which he wore the number 8 on his jersey and the ten seasons in which he wore the number 24. Experts have remarked that each half of Kobe’s career would independently warrant induction into the National Basketball Association (NBA) Hall of Fame.1 Although he made his mark in a very different arena than Kobe, Andris “Andy” Zoltners—who passed away in April at the age of 77—also cultivated two legendary careers within a single lifetime. In Andy’s case, these two careers were not sequential but occurred largely in parallel and fortified one another during his five extraordinary decades as a Sales Management professor and consultant.
当篮球迷们讨论已故的科比·布莱恩特时,他们经常指出,这位巨星辉煌的20年职业生涯可以分为两半:他在球衣上佩戴8号球衣的十个赛季和佩戴24号球衣的10个赛季。专家们表示,科比职业生涯的每半段都有独立的理由入选美国国家篮球协会(NBA)名人堂。1尽管他在与科比截然不同的舞台上崭露头角,但安德里斯·“安迪”·佐尔特纳斯(Andris“Andy”Zoltners)于4月去世,享年77岁,他也在一生中培养了两个传奇的职业生涯。在Andy的案例中,这两个职业生涯并不是连续的,而是在他担任销售管理教授和顾问的50年里,基本上平行发生,并相互加强。
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引用次数: 0
Where we have been, where we are, and where we are heading: a perspective on sales research 我们过去在哪里,现在在哪里,未来在哪里:销售研究的视角
IF 4.4 Q2 BUSINESS Pub Date : 2023-04-03 DOI: 10.1080/08853134.2023.2202325
Adam Rapp, Maria Rouziou
As the new Editor of the Journal of Personal Selling and Sales Management, I have a vision of what I would like to achieve during my tenure and how the journal can support sales scholars and practitioners around the world. One of these notions is that I would like to provide a short editorial at the beginning of each issue that offers publishing advice, avenues for future research, or some perspective on the field that could add value to our readers, as well as engage individuals that may not be as familiar with what we are accomplishing within the sales discipline. To realize this goal, I plan to invite someone in the field to coauthor each editorial that has expertise in a specific area that is outside of my realm. For the second half of this editorial, Dr. Maria Rouziou joins me with expertise and insight on “Women in Sales.” The purpose of this article is to briefly discuss where we have been as a field and research discipline and where we are heading. As we are all getting back face-to-face, I have started networking and talking to more scholars in our field once again. Through these interactions, I have had a very profound realization–somehow, I became one of the ‘more seasoned’ researchers in our field (to put it nicely)! It seems like yesterday that I was attending AMA and the New Horizons Conference as a young doctoral student and meeting other young scholars such as Nick Lee, Stephanie Boyer, Nick Panagopoulos, Stacey Schetzsle, Chris Plouffe, Gabe Gonzalez, and many others. Surprisingly, many of these first interactions were 20 years ago and now, these are the individuals who have helped shape the field and are thought leaders in the direction we are moving. Although many young scholars see a bright and vibrant sales research field today, that was not always the case (as those mentioned above can attest). Many of us entered the field as ‘strategy’ or ‘relationship marketing’ researchers for fear of being considered ‘a sales gal/guy’ (a term I heard more than once and not in a positive light) and pigeon-holed as someone with limited research potential. While this may seem odd today for current early career scholars, believe me when I say that sales has not always been viewed in the same manner. As evidenced in Williams and Plouffe’s (2007, p. 417) 20-year content analysis, a great deal of sales research was being published but “of the articles appearing in the study time period, JM, JMR, and MS published a mere 10% of the total.” It was not uncommon to hear faculty both within and outside of the marketing discipline critique the field for being atheoretical or more vocational in nature. This state of affairs extended beyond research into academic curriculum as well. Sales courses, programs, and centers have flourished within universities and colleges throughout the United Stated and become apparent at a global level over the past few years. In the late 1990s and early 2000s, there were just a handful of these selling-focused programs. T
作为《个人销售与销售管理》杂志的新主编,我有一个愿景,我想在我的任期内实现什么,以及杂志如何支持世界各地的销售学者和实践者。其中一个想法是,我想在每期的开头提供一篇简短的社论,提供出版建议,未来研究的途径,或者一些可以为我们的读者增加价值的领域的观点,以及吸引那些可能不熟悉我们在销售学科中所取得的成就的人。为了实现这一目标,我计划邀请在我的领域之外的特定领域拥有专业知识的人共同撰写每篇社论。在这篇社论的后半部分,Maria Rouziou博士和我一起分享了她对“销售中的女性”的专业知识和见解。本文的目的是简要讨论我们作为一个领域和研究学科的发展方向以及我们的发展方向。当我们都回到面对面的时候,我又开始和我们领域的更多学者交流。通过这些互动,我有了一个非常深刻的认识——不知何故,我成为了我们这个领域“更有经验”的研究人员之一(说得好点)!作为一名年轻的博士生,我参加美国医学协会和新视野会议,并会见了其他年轻学者,如尼克·李、斯蒂芬妮·博耶尔、尼克·帕纳戈波洛斯、斯泰西·舍茨勒、克里斯·普洛夫、加布·冈萨雷斯和许多其他人,这一切就像昨天一样。令人惊讶的是,许多这样的第一次互动是在20年前,而现在,这些人帮助塑造了这个领域,是我们前进方向的思想领袖。尽管许多年轻的学者看到了今天一个光明而充满活力的销售研究领域,但情况并非总是如此(如上所述可以证明)。我们中的许多人以“战略”或“关系营销”研究员的身份进入这个领域,因为害怕被认为是“销售女孩/家伙”(这个词我听过不止一次,而且不是正面的),害怕被认为是研究潜力有限的人。虽然这在今天看来似乎有些奇怪,但请相信我,人们并不总是以同样的方式看待销售。正如Williams和Plouffe(2007,第417页)20年的内容分析所证明的那样,大量的销售研究被发表,但“在研究期间出现的文章中,JM, JMR和MS发表的文章仅占总数的10%。”听到市场营销学科内外的教师批评这个领域是理论性的或更职业的,这并不罕见。这种情况也延伸到学术课程的研究之外。在过去的几年里,销售课程、项目和中心在美国的大学和学院里蓬勃发展,并在全球范围内变得明显。在20世纪90年代末和21世纪初,只有少数几个以销售为重点的项目。然而,今天,许多销售课程是市场营销部门的支柱和商学院(以及其他领域)的核心。学术研究会议和销售竞赛也是如此。曾经有一段时间,销售研究与关系营销会议结合在一起,没有独立的焦点;而且,只有一个主要的销售竞争和几个较小的区域竞争。现在,这个领域充满了会议和竞赛,可以说,我们已经变得有点分散,现在被迫在这么多可用的选择中分配时间和财力。用类似的时间框架来比较学术事务的状态和该领域的实践状态是很有趣的。在21世纪初,我们听到了去中介化的呼声,以及互联网将使销售人员死亡的说法。我们很快发现,随着互联网和基于crm的技术的出现,销售人员在建立关系方面变得更加重要,而可靠的销售方法至关重要。随着销售的重点越来越多地放在教育目的上,研究领域的销售也受到了关注。虽然负面的刻板印象仍然存在(可能永远存在),但销售人员的职业角色变得更加明显。今天,我们再次听到了对数字营销的担忧和对人工智能取代销售人员的恐惧。然而,我相信我们大多数人都注意到,技术在这个领域变得越突出,销售人员的人情味就变得越重要。根据最近的市场趋势和预测,《美国新闻与世界报道》(2021)表明,新产品和专业产品的增长将导致销售代表的招聘增加。美国劳工统计局(Bureau of Labor Statistics)预计,2021年至2031年间,销售代表的就业人数将增长3.7%。 虽然在实践中有预期的增长,但它不会没有挑战和更高的期望。根据Salesforce.com的销售状况年度报告(2022),销售人员将被期望:(1)通过用更少的资源实现更困难的销售目标来最大化绩效影响,(2)满足不断增长的买家期望,(3)提升
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引用次数: 1
Personal-selling and sales-management abstracts 个人销售和销售管理摘要
IF 4.4 Q2 BUSINESS Pub Date : 2023-04-03 DOI: 10.1080/08853134.2023.2197234
Stephanie M. Mangus
s editorial staff
的编辑人员
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引用次数: 0
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Journal of Personal Selling & Sales Management
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