Pub Date : 2023-07-10DOI: 10.1080/0965254x.2023.2232805
G. Pantin-Sohier, R. Sohier, A. Sohier, Julian Hofmann, Suzanne Billot
{"title":"The impact of moderately incongruent rap music endorsers on luxury brand personality and brand coolness","authors":"G. Pantin-Sohier, R. Sohier, A. Sohier, Julian Hofmann, Suzanne Billot","doi":"10.1080/0965254x.2023.2232805","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2232805","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48928664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-10DOI: 10.1080/0965254x.2023.2229336
Hani El-Chaarani, A. Hamdan, Yahya Skaff, Zouhour EL Abiad, Mohammad Kanan
{"title":"Key success factors for entrepreneurship in sustainable development projects","authors":"Hani El-Chaarani, A. Hamdan, Yahya Skaff, Zouhour EL Abiad, Mohammad Kanan","doi":"10.1080/0965254x.2023.2229336","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2229336","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44996402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-07DOI: 10.1080/0965254x.2023.2232817
Annmarie Hanlon, Karen Spärck Jones
{"title":"Ethical concerns about social media privacy policies: do users have the ability to comprehend their consent actions?","authors":"Annmarie Hanlon, Karen Spärck Jones","doi":"10.1080/0965254x.2023.2232817","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2232817","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45637329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-05DOI: 10.1080/0965254x.2023.2229331
Sandip Mukhopadhyay, S. Chauhan, Sita Mishra
{"title":"Consumer Patronage in Omnichannel Retailing and the Moderating Impact of Culture: A MetaSEM Review","authors":"Sandip Mukhopadhyay, S. Chauhan, Sita Mishra","doi":"10.1080/0965254x.2023.2229331","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2229331","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47810278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-04DOI: 10.1080/0965254x.2023.2232791
Caroline S.L. Tan
{"title":"The times they are a-changing: examining the effects of luxury brand activism on political consumerism and eWOM","authors":"Caroline S.L. Tan","doi":"10.1080/0965254x.2023.2232791","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2232791","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47508170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-28DOI: 10.1080/0965254x.2023.2230487
S. Greenland, Ninh Nguyen, C. Strong
{"title":"Irresponsible marketing and the need to support pro-sustainable production and consumption","authors":"S. Greenland, Ninh Nguyen, C. Strong","doi":"10.1080/0965254x.2023.2230487","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2230487","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46012793","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-26DOI: 10.1080/0965254x.2023.2229329
S. Baidoun, M. Salem
{"title":"Factors affecting consumer post COVID-19 online shopping behavior: the moderating role of commitment – evidence from Palestine","authors":"S. Baidoun, M. Salem","doi":"10.1080/0965254x.2023.2229329","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2229329","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41697843","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-10DOI: 10.1080/0965254x.2023.2192726
R. Rather, Sıddık Bozkurt, Imran Khan, Tan Vo‐Thanh, A. Z. Abbasi, Tareq Rasul
{"title":"SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis: Investigating the conditional effects of involvement and age","authors":"R. Rather, Sıddık Bozkurt, Imran Khan, Tan Vo‐Thanh, A. Z. Abbasi, Tareq Rasul","doi":"10.1080/0965254x.2023.2192726","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2192726","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44012867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-09DOI: 10.1080/0965254x.2023.2218874
Suzan Burton, Alena Soboleva, A. Dadich, Francine Garlin
E-cigarettes are controversial: advocates claim that using them (‘vaping’) is safer than traditional cigarettes, and they should be available for open sale. Opponents argue that the long-term health consequences of vaping are unknown and that even if it is healthier than smoking, encouraging people who would never have smoked to start vaping exposes vapers to unknown risks. In a comprehensive study of the Australian market – a market characterised by highly restricted sales of e-cigarettes and nicotine – this paper assesses how retailers are positioning (for some, arguably mal-positioning) and promoting their e-cigarettes (for some, illegally). The results show that while mainstream discussion of vaping focuses on them being safer than cigarettes, the positioning by retailers is very different, emphasising e-cigarettes as an attractive and safe option. Such a positioning is likely to encourage non-smokers to take up a product with clear risks, and which has no health benefit for them.
{"title":"Positioning a controversial product: how Australian retailers are positioning e-cigarettes as ‘healthy’","authors":"Suzan Burton, Alena Soboleva, A. Dadich, Francine Garlin","doi":"10.1080/0965254x.2023.2218874","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2218874","url":null,"abstract":"E-cigarettes are controversial: advocates claim that using them (‘vaping’) is safer than traditional cigarettes, and they should be available for open sale. Opponents argue that the long-term health consequences of vaping are unknown and that even if it is healthier than smoking, encouraging people who would never have smoked to start vaping exposes vapers to unknown risks. In a comprehensive study of the Australian market – a market characterised by highly restricted sales of e-cigarettes and nicotine – this paper assesses how retailers are positioning (for some, arguably mal-positioning) and promoting their e-cigarettes (for some, illegally). The results show that while mainstream discussion of vaping focuses on them being safer than cigarettes, the positioning by retailers is very different, emphasising e-cigarettes as an attractive and safe option. Such a positioning is likely to encourage non-smokers to take up a product with clear risks, and which has no health benefit for them.","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49222792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：