Pub Date : 2023-06-05DOI: 10.1080/0965254x.2023.2218864
Brian 't Hart, I. Phau
{"title":"The alluring and deceptive force of puffery – is it waning? Comparing brand puffery and brand genuinuity advertising appeals within a luxury automotive context","authors":"Brian 't Hart, I. Phau","doi":"10.1080/0965254x.2023.2218864","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2218864","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"46 2","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41300841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-01DOI: 10.1080/0965254x.2023.2218865
Benjamin E. Borenstein, C. R. Taylor
{"title":"The effects of targeted digital advertising on consumer welfare","authors":"Benjamin E. Borenstein, C. R. Taylor","doi":"10.1080/0965254x.2023.2218865","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2218865","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46329338","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.1080/0965254x.2023.2218855
Sheli Smith, Caroline J. Oates, F. McLeay
{"title":"Slimy tactics: the covert commercialisation of child-targeted content","authors":"Sheli Smith, Caroline J. Oates, F. McLeay","doi":"10.1080/0965254x.2023.2218855","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2218855","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48713045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-23DOI: 10.1080/0965254x.2023.2216699
Hazem Marashdeh, Charilaos Mertzanis, R. Khoury, Osama F. Atayah, M. Dhiaf
{"title":"The impact of digital services through ICT on business creation around the world","authors":"Hazem Marashdeh, Charilaos Mertzanis, R. Khoury, Osama F. Atayah, M. Dhiaf","doi":"10.1080/0965254x.2023.2216699","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2216699","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47108825","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-23DOI: 10.1080/0965254x.2023.2214143
Giuseppe Pedeliento, S. Leek, G. Christodoulides
{"title":"Luxury branding in B2B","authors":"Giuseppe Pedeliento, S. Leek, G. Christodoulides","doi":"10.1080/0965254x.2023.2214143","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2214143","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49051212","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-21DOI: 10.1080/0965254x.2023.2216203
Norashidah Hashim, Taleb S T Taleb, Maryam Sakinah Md Faudzi
{"title":"Entrepreneurial bricolage and micro-business performance: A moderated mediation of innovation capability and digital marketing capabilities","authors":"Norashidah Hashim, Taleb S T Taleb, Maryam Sakinah Md Faudzi","doi":"10.1080/0965254x.2023.2216203","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2216203","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44847918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-08DOI: 10.1080/0965254x.2023.2208148
L. Zagni, Gabriele Baima
{"title":"The fluid journey: Unreal real or real unreal? Consumer resources in the physical and virtual realms","authors":"L. Zagni, Gabriele Baima","doi":"10.1080/0965254x.2023.2208148","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2208148","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42637878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-24DOI: 10.1080/0965254x.2023.2199024
Tatyana Ð. Soldatenko, F. Ali, S. R. Yessimzhanova, Tatyana A. Fedorova, Nargiza Aliyeva
{"title":"From customer intelligence to sustainability: management feature of SMEs in Almaty City","authors":"Tatyana Ð. Soldatenko, F. Ali, S. R. Yessimzhanova, Tatyana A. Fedorova, Nargiza Aliyeva","doi":"10.1080/0965254x.2023.2199024","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2199024","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41679723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-09DOI: 10.1080/0965254x.2023.2182448
João S. Oliveira, J. Cadogan, Itzhak Gnizy, Asmat-Nizam Abdul-Talib
{"title":"How many eggs in how many baskets? National versus regional diversification strategies and export success","authors":"João S. Oliveira, J. Cadogan, Itzhak Gnizy, Asmat-Nizam Abdul-Talib","doi":"10.1080/0965254x.2023.2182448","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2182448","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43798729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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