Pub Date : 2024-01-23DOI: 10.1080/0965254x.2024.2306565
Yi Sun, Zihao Yuan, Huiling Cheng
As a fledgling marketing strategy that allows consumers to shop and enjoy a random experience at the same time, probabilistic selling has attracted much attention. It can tap into consumers’ buying...
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Pub Date : 2024-01-22DOI: 10.1080/0965254x.2024.2306555
Subrat Sarangi, Teidorlang Lyngdoh, Jeffrey E. Anderson
Multimarket competition with multiple firms is crucial for marketers in product decisions. Despite its importance in marketing decisions, empirical research on product line configurations in multim...
{"title":"Influence of multimarket contact on product line configuration decisions","authors":"Subrat Sarangi, Teidorlang Lyngdoh, Jeffrey E. Anderson","doi":"10.1080/0965254x.2024.2306555","DOIUrl":"https://doi.org/10.1080/0965254x.2024.2306555","url":null,"abstract":"Multimarket competition with multiple firms is crucial for marketers in product decisions. Despite its importance in marketing decisions, empirical research on product line configurations in multim...","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"15 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139556364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.1080/0965254x.2024.2306564
Pedro Mendonça Silva, Filipa Casal Veiga, Agostinho Sousa Pinto
The growth of private labels and digital marketing brings new challenges to manufacturers. However, within these challenges, manufacturers can discover strategic opportunities to uphold a competiti...
{"title":"Should private-label supply manufacturers invest in digital strategies? A study on Portuguese manufacturers","authors":"Pedro Mendonça Silva, Filipa Casal Veiga, Agostinho Sousa Pinto","doi":"10.1080/0965254x.2024.2306564","DOIUrl":"https://doi.org/10.1080/0965254x.2024.2306564","url":null,"abstract":"The growth of private labels and digital marketing brings new challenges to manufacturers. However, within these challenges, manufacturers can discover strategic opportunities to uphold a competiti...","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"115 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139556357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-18DOI: 10.1080/0965254x.2024.2306558
Xin-Jean Lim, Sara Quach, Park Thaichon, Jun-Hwa Cheah, Hiram Ting
In this special issue ‘Fact or Fake: Information, Misinformation, and Disinformation via Social Media’, the Journal of Strategic Marketing presents a collection of papers that delve into various to...
在本期特刊 "事实或虚假：战略营销期刊》（Journal of Strategic Marketing）在本期特刊 "事实或虚假：社交媒体上的信息、错误信息和虚假信息 "中汇集了多篇论文，深入探讨了社交媒体上的各种信息、错误信息和虚假信息。
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Owing to the importance of corporate sustainability, companies provide sustainability reports based on various criteria to achieve competitive advantage. However, whether resource allocation for im...
{"title":"Does corporate sustainability performance affect sales performance? Empirical evidence from Indian firms","authors":"Hoshiar Mal, Arun Kumar Kaushik, Manishkumar Varma","doi":"10.1080/0965254x.2023.2290246","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2290246","url":null,"abstract":"Owing to the importance of corporate sustainability, companies provide sustainability reports based on various criteria to achieve competitive advantage. However, whether resource allocation for im...","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"24 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138563749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-10DOI: 10.1080/0965254x.2023.2280978
Matthew A. Hawkins, Anastasia Thyroff, Alexandra S. Rome
ABSTRACTAlthough consumers rely on their activities to help construct their identity, antecedents and outcomes of consumer-activity identification (CAI) have not been elucidated. This research addresses this gap through the development of a conceptual model that is tested through two studies that implement structural equation modeling. Study 1 finds that CAI leads to consumer-brand identification (CBI). Further, CBI mediates the relationship between CAI and brand loyalty. Study 2 expands these findings by understanding the role of brand and activity social benefits as antecedents for CAI and CBI and including a second brand outcome: brand relationship continuance. Taken together, the results indicate that consumers indeed rely on the activities a brand is used within to construct their identity in addition to the brand. Paradoxically, our findings also reveal that activities that support social interactions decreases CBI. Managerially, marketers should encourage consumers to form relationships with the activities their brand is used within. Additionally, managers could promote their brands as activity facilitators to improve brand identification. The research concludes by offering directions for future research and advice to managers.KEYWORDS: Consumer-activity identificationconsumer-brand identificationbrand loyaltybrand relationship continuanceidentityactivity relationship AcknowledgementsThe authors would like to thank the ICN Seed Funding program for its financial support in conducting this research.Disclosure statementNo potential conflict of interest was reported by the author(s).Financial supportThis work was supported by the ICN Seed Funding program.Financial interestsThe authors declare they have no financial interests.ContributionsAll authors contributed to the study’s conception, design, material preparation, and data collection. The data analysis was performed by the first and second authors. The first author wrote the first draft of the manuscript. All authors commented on and revised previous versions of the manuscript. All authors read and approved the final manuscript.Additional informationFundingThe work was supported by the ICN Business School [Seed Funding].
{"title":"Consumer-activity identification: identifying antecedents and outcomes","authors":"Matthew A. Hawkins, Anastasia Thyroff, Alexandra S. Rome","doi":"10.1080/0965254x.2023.2280978","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2280978","url":null,"abstract":"ABSTRACTAlthough consumers rely on their activities to help construct their identity, antecedents and outcomes of consumer-activity identification (CAI) have not been elucidated. This research addresses this gap through the development of a conceptual model that is tested through two studies that implement structural equation modeling. Study 1 finds that CAI leads to consumer-brand identification (CBI). Further, CBI mediates the relationship between CAI and brand loyalty. Study 2 expands these findings by understanding the role of brand and activity social benefits as antecedents for CAI and CBI and including a second brand outcome: brand relationship continuance. Taken together, the results indicate that consumers indeed rely on the activities a brand is used within to construct their identity in addition to the brand. Paradoxically, our findings also reveal that activities that support social interactions decreases CBI. Managerially, marketers should encourage consumers to form relationships with the activities their brand is used within. Additionally, managers could promote their brands as activity facilitators to improve brand identification. The research concludes by offering directions for future research and advice to managers.KEYWORDS: Consumer-activity identificationconsumer-brand identificationbrand loyaltybrand relationship continuanceidentityactivity relationship AcknowledgementsThe authors would like to thank the ICN Seed Funding program for its financial support in conducting this research.Disclosure statementNo potential conflict of interest was reported by the author(s).Financial supportThis work was supported by the ICN Seed Funding program.Financial interestsThe authors declare they have no financial interests.ContributionsAll authors contributed to the study’s conception, design, material preparation, and data collection. The data analysis was performed by the first and second authors. The first author wrote the first draft of the manuscript. All authors commented on and revised previous versions of the manuscript. All authors read and approved the final manuscript.Additional informationFundingThe work was supported by the ICN Business School [Seed Funding].","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"124 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135137205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-06DOI: 10.1080/0965254x.2023.2268619
Adam J. Mills
ABSTRACTStories are the lifeblood of value-based marketing and the strategic act of storytelling has become essential to modern branding. However, our theoretical understanding of brand stories and storytelling at a strategic level is relatively underdeveloped in marketing scholarship. This special issue of the Journal of Strategic Marketing seeks to evolve the landscape of the strategic brand storytelling literature, moving toward a clearer theoretical picture of brand storytelling as a strategic activity and providing a broad managerial lens through which to view strategic brand storytelling.KEYWORDS: Strategic storytellingbrand storiesbrand storytellingbrand strategybrand managementmarketing strategy Disclosure statementNo potential conflict of interest was reported by the author(s).
{"title":"Strategic Brand Storytelling","authors":"Adam J. Mills","doi":"10.1080/0965254x.2023.2268619","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2268619","url":null,"abstract":"ABSTRACTStories are the lifeblood of value-based marketing and the strategic act of storytelling has become essential to modern branding. However, our theoretical understanding of brand stories and storytelling at a strategic level is relatively underdeveloped in marketing scholarship. This special issue of the Journal of Strategic Marketing seeks to evolve the landscape of the strategic brand storytelling literature, moving toward a clearer theoretical picture of brand storytelling as a strategic activity and providing a broad managerial lens through which to view strategic brand storytelling.KEYWORDS: Strategic storytellingbrand storiesbrand storytellingbrand strategybrand managementmarketing strategy Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"40 15","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135680488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Using B2B marketing analytics, algorithms, and models can identify business blind spots, thus avoiding possible risks. It helps to better understand and predict trends and results, and rationalise decisions. The fourth industrial revolution has brought marketing 4.0, affecting marketing analytics methods. This study provides a holistic framework to investigate these effects on Marketing 4.0 analytics. To achieve this goal, a hybrid systematic literature review (SLR) and thematic analysis (TA) is conducted on the applications and models of B2B marketing analytics in Industry 4.0 from the most reliable scientific databases. Understanding these models and their applications changes the attitude toward communication between marketing channels, identifies potential marketing analytics applications for businesses, and facilitates areas for further research. Initially, 941 sources were screened, and ultimately 43 were examined. As a result, 25 codes were applied, and six themes were extracted, including Digital Transformation, Big Data, Marketing Analytics, Marketing, Analytics, and Customer.
{"title":"Marketing 4.0 analytics in the B2B sector: a state-of-the-art review and integrated framework","authors":"Hannan Amoozad Mahdiraji, Hojatallah Sharifpour Arabi, Demetris Vrontis","doi":"10.1080/0965254x.2023.2273501","DOIUrl":"https://doi.org/10.1080/0965254x.2023.2273501","url":null,"abstract":"Using B2B marketing analytics, algorithms, and models can identify business blind spots, thus avoiding possible risks. It helps to better understand and predict trends and results, and rationalise decisions. The fourth industrial revolution has brought marketing 4.0, affecting marketing analytics methods. This study provides a holistic framework to investigate these effects on Marketing 4.0 analytics. To achieve this goal, a hybrid systematic literature review (SLR) and thematic analysis (TA) is conducted on the applications and models of B2B marketing analytics in Industry 4.0 from the most reliable scientific databases. Understanding these models and their applications changes the attitude toward communication between marketing channels, identifies potential marketing analytics applications for businesses, and facilitates areas for further research. Initially, 941 sources were screened, and ultimately 43 were examined. As a result, 25 codes were applied, and six themes were extracted, including Digital Transformation, Big Data, Marketing Analytics, Marketing, Analytics, and Customer.","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136376333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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