Pub Date : 2022-08-07DOI: 10.1080/0965254x.2022.2108881
Gashaw Abeza, N. O'Reilly, J. Nadeau, Yann Abdourazakou
{"title":"Big data in professional sport: the perspective of practitioners in the NFL, MLB, NBA, and NHL","authors":"Gashaw Abeza, N. O'Reilly, J. Nadeau, Yann Abdourazakou","doi":"10.1080/0965254x.2022.2108881","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2108881","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44601462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-15DOI: 10.1080/0965254x.2022.2098525
C. Leckie, M. Nyadzayo, L. Johnson
{"title":"The manifestation of brand engagement in self-concept through customer word-of-mouth behavior","authors":"C. Leckie, M. Nyadzayo, L. Johnson","doi":"10.1080/0965254x.2022.2098525","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2098525","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44668807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-15DOI: 10.1080/0965254x.2022.2096671
Pradeep Kumar
{"title":"Managing service flexibility in healthcare for improved customer experience: a data-driven approach","authors":"Pradeep Kumar","doi":"10.1080/0965254x.2022.2096671","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2096671","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43315679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-13DOI: 10.1080/0965254x.2022.2098526
Subhankar Das, S. Mondal, K. Sandhu
{"title":"Music logos drive digital brands: an empirical analysis of consumers’ perspective","authors":"Subhankar Das, S. Mondal, K. Sandhu","doi":"10.1080/0965254x.2022.2098526","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2098526","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44588191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-12DOI: 10.1080/0965254x.2022.2096670
Mi Zhou, L. Cong, M. Leenders
{"title":"Strategic intent constellations in market expansion of a Chinese firm: the case of Dalian Wanda","authors":"Mi Zhou, L. Cong, M. Leenders","doi":"10.1080/0965254x.2022.2096670","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2096670","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42655778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-23DOI: 10.1080/0965254x.2022.2088604
Achint Nigam, Shreya Sangal, Abhishek Behl, N. Jayawardena, Amit Shankar, V. Pereira, Yama Temouri, J. Zhang
{"title":"Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy","authors":"Achint Nigam, Shreya Sangal, Abhishek Behl, N. Jayawardena, Amit Shankar, V. Pereira, Yama Temouri, J. Zhang","doi":"10.1080/0965254x.2022.2088604","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2088604","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44946309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-22DOI: 10.1080/0965254x.2022.2076722
M. Saha, Debarshi Mukherjee
{"title":"The role of e-service quality and mediating effects of customer inspiration and satisfaction in building customer loyalty","authors":"M. Saha, Debarshi Mukherjee","doi":"10.1080/0965254x.2022.2076722","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2076722","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42460091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-19DOI: 10.1080/0965254X.2022.2063926
J. Kumar
ABSTRACT This study investigates how visitors’ sense of psychological ownership towards online brand communities (OBCs) can influence their engagement with the focal brand. The approach is anchored in the postulates of psychological ownership theory and a theoretical model is proposed. Data collected from 387 visitors to firm-created OBCs is used for empirical model validation. Data analysis reveals that a sense of self-efficacy, accountability, belongingness, and self-identity experienced by the visitors towards the community can influence their engagement with the focal brand. Visitors’ engagement with the brand further influences their intentions towards brand purchase. Perceived diversity among the visitors moderates the effect of four dimensions of psychological ownership on brand engagement.Current study pioneers the application of psychological ownership theory in understanding visitors’ brand engagement through OBCs and depicts different moderating mechanisms. The findings offer unique theoretical and managerial implications for brand building.
{"title":"Psychological ownership towards online brand communities driving brand engagement: a visitors’ perspective","authors":"J. Kumar","doi":"10.1080/0965254X.2022.2063926","DOIUrl":"https://doi.org/10.1080/0965254X.2022.2063926","url":null,"abstract":"ABSTRACT This study investigates how visitors’ sense of psychological ownership towards online brand communities (OBCs) can influence their engagement with the focal brand. The approach is anchored in the postulates of psychological ownership theory and a theoretical model is proposed. Data collected from 387 visitors to firm-created OBCs is used for empirical model validation. Data analysis reveals that a sense of self-efficacy, accountability, belongingness, and self-identity experienced by the visitors towards the community can influence their engagement with the focal brand. Visitors’ engagement with the brand further influences their intentions towards brand purchase. Perceived diversity among the visitors moderates the effect of four dimensions of psychological ownership on brand engagement.Current study pioneers the application of psychological ownership theory in understanding visitors’ brand engagement through OBCs and depicts different moderating mechanisms. The findings offer unique theoretical and managerial implications for brand building.","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"30 1","pages":"355 - 388"},"PeriodicalIF":4.1,"publicationDate":"2022-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48727130","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-17DOI: 10.1080/0965254X.2022.2075434
A. Mills, J. John
ABSTRACT The concept of brand origin was introduced two decades ago in response to the restrictive nature of ‘country-of-origin’ research in marketing; however, research to this day has remained constrained to geography. This paper leverages brand narrative to reconceptualize brand origin with the goal of enabling a broader array of strategic and positioning options to brand managers and brand origin researchers. The results of an exploratory study suggest that unburdening the scope of origin from geography enables the evolution of brand management to enlarge the scope and domain of the concept of ‘origin’ fivefold. Avenues for both management practice and future research exploration related to the multidimensional nature of brand origin are proposed.
{"title":"Revisiting brand origin: expanding the strategic portfolio of brand-level attributes","authors":"A. Mills, J. John","doi":"10.1080/0965254X.2022.2075434","DOIUrl":"https://doi.org/10.1080/0965254X.2022.2075434","url":null,"abstract":"ABSTRACT The concept of brand origin was introduced two decades ago in response to the restrictive nature of ‘country-of-origin’ research in marketing; however, research to this day has remained constrained to geography. This paper leverages brand narrative to reconceptualize brand origin with the goal of enabling a broader array of strategic and positioning options to brand managers and brand origin researchers. The results of an exploratory study suggest that unburdening the scope of origin from geography enables the evolution of brand management to enlarge the scope and domain of the concept of ‘origin’ fivefold. Avenues for both management practice and future research exploration related to the multidimensional nature of brand origin are proposed.","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"31 1","pages":"1220 - 1237"},"PeriodicalIF":4.1,"publicationDate":"2022-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42449589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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