Journal of Islamic Marketing最新文献

Purpose

This study aims to examine the antecedents of tourist citizenship behavior (TCB). It also investigates the role of digital halal literacy (DHL) and religiosity in enhancing TCB.

Design/methodology/approach

This quantitative research used survey with questionnaire as the data collection methods. The samples of this study were 400 tourists who visited tourist destinations in five cities/municipals in West Sumatra Indonesia. This research used partial least square structural equation model as the data analysis tools.

Findings

This study found that satisfaction, trust and DHL are significant antecedents of TCB. In addition, satisfaction had a direct impact on TCB and influenced TCB through trust as a mediator. This study also found that religiosity had a direct influence on DHL, satisfaction and trust.

Practical implications

The findings will provide insights to tourist destination managers as well as the government on how to motivate tourists to participate in the development of Halal tourism in Indonesia. The tourists should gain sufficient knowledge or literacy about Halal, and especially in the digital context. Therefore, this will lead to their satisfaction, trust and willingness to participate in tourism development such as providing assistance to other tourists in the destinations.

Originality/value

This research has identified a new variable, DHL, which has not been addressed previously. This research has extended social exchange theory by establishing a relationship between TCB and DHL that has also not been previously explored. In addition, this study has investigated several relationships between DHL, satisfaction, trust and TCB and has shed new insights in the context of Halal tourism. This study has also provided a more comprehensive model of the relationship between DHL, satisfaction, trust and citizenship behavior specifically in Halal tourism research.

Purpose

This study aims to examine the effect of Muslim consumers’ religiosity on their brand verdict regarding clothing brands, through the mediating role of decision-making style, brand status and brand attitude.

Design/methodology/approach

Structural equation modeling was used to analyze the data collected from 200 clothing buyers in Mashhad, one of Iran’s religious cities.

Findings

The results indicate that intrapersonal religiosity, compared to interpersonal religiosity, has a more significant effect on Muslim consumers’ decision-making styles, and different decision-making styles of Muslim consumers affect their brand verdict through brand status and brand attitude.

Research limitations/implications

The research sample consists solely of respondents from the Islamic religion. Therefore, the impact of religiosity might differ among individuals from other religions, such as Christianity and Judaism.

Practical implications

This study’s findings are crucial for clothing brands, both national and international, that cater to the Muslim customers’ market. They need to consider the degree of religiosity when segmenting and targeting their market. This study shows that clothing brand marketers can best influence the brand verdict of Muslim consumers by targeting those with a brand-loyal decision-making style, focusing on their religious beliefs.

Originality/value

To achieve success in Iran’s Muslim market, marketers must consider their consumers’ religious beliefs and tailor their marketing plans accordingly. This study aims to investigate the impact of religiosity on consumer behavior toward brands in Iran’s Muslim market.

Purpose

This study aims to examine the role of Islamic economic and social institutions during Covid-19 and try to propose a model that highlights Islamic economics and social institutions’ role in providing community economic, social and health recovery support.

Design/methodology/approach

This research uses a qualitative approach with a multicase method. Interviews with the institutions including the Amil Zakat, Islamic Banks, Micro Waqf Banks and Islamic Cooperative (Baitul Maal wat Tamwil) were conducted in order to develop a model about how the integration between each institution in handling the effect of COVID-19.

Findings

The model shows the interaction roles of each Islamic institution and implementation in the long term and short term in handling the impact of Covid-19, particularly in the economic, social and health sectors. These institutions will assist the government in establishing community economic independence in the face of COVID-19, which has caused economic sluggishness or recession.

Research limitations/implications

This study proposes the model of synergy using a qualitative approach. Future studies can develop the synergy model by employing a statistical and quantitative method, such as by employing analytical network process method.

Originality/value

This study adds the literature about empirical evidence on the role of each Islamic economic and social institution and develops new scenario model about integration of those institutions in overcoming economic and social problems during the COVID-19 pandemic. These interactions play a role in shaping the community’s economic independence in dealing with the economic downturn due to COVID-19.

Purpose

The purpose of this study is to ascertain service quality (halal values, assurance, meal quality, reliability, security, system and traceability) and perceived risks (financial, quality, environment, social, time, psychology and health) and its influence on satisfaction, as well as trust concerning online halal food delivery system (OHFDS).

Design/methodology/approach

This study uses quantitative methodology, through an online survey, by using purposive sampling across a sample size of 423 respondents. The analysis of data was conducted using SmartPLS.

Findings

The results of the findings indicate that assurance and halal values have an influence on satisfaction, as well as trust; nonetheless, only reliability has an impact on satisfaction. On the other hand, perceived health and financial risks have negative influence on trust and satisfaction toward OHFDS. In addition, perceived psychological and financial risks are found to have negative impacts on trust of OHFDS.

Research limitations/implications

The theoretical value of this study is the testing of perceived service quality and risks concerning OHFDS in the same model, thereby contributing to a deeper understanding of its impact on trust and satisfaction toward the online food service delivery industry. The results of this study may appear as a starting point for researchers who wish to conduct further studies on the same topic.

Practical implications

This study suggests that the service providers need to boost their efforts in establishing high quality service and, simultaneously, reduce perceived risks, to develop satisfaction and trust toward OHFDS.

Social implications

The long-term consequence of the business's achievement is that it makes it simpler for customers to have confidence in, be satisfied with and recommend the service providers to others.

Originality/value

A number of research investigations have been conducted among Muslims, specifically in the Asian region, which have yielded crucial data regarding consumer behavior toward halal products, such as food and tourism. This study, nonetheless, remains close with other studies on halal food, except that it adds together the knowledge of perceived quality and risks, as to gain a deeper understanding of the experience customers have on food, through online service delivery.

Purpose

This scholarly paper aims to explore the interconnections between the halal industry and Islamic green finance while also offering valuable insights and recommendations to various stakeholders, such as government bodies, national planning boards, financial institutions and researchers, concerning the realm of Islamic green finance.

Design/methodology/approach

In total, 783 studies have been indexed in Scopus. However, within the field of economics and business, encompassing the period from 2009 to 2022, only 182 documents meet the specified criteria, which use the “halal AND industry” term from the journal source type. This study uses the VoSViewer software to comprehensively map, synthesize and analyze the available data.

Findings

Notably, research endeavors dedicated to the halal industry have shown a consistent upward trend. The research encompasses five prominent thematic areas, specifically halal certification, consumers of halal products, halal food, the halal industry and the halal food industry. The findings also highlight the existence of a relationship between the halal industry and Islamic green finance, suggesting that Islamic financial institutions possess significant potential to attract investor interest in the halal industry through the application of Islamic green finance, a practice already underway in several countries worldwide.

Practical implications

The findings of this study can serve as a valuable reference for the government and national planning board, enabling them to effectively incorporate the advancement of the halal industry in tandem with Islamic green finance as a pertinent means of funding, which holds significant relevance in attaining the Sustainable Development Goals. Moreover, finance institutions are presented with a favorable prospect to foster the growth of Islamic financial instruments, thereby bolstering their role in facilitating the development of the halal industry sector.

Originality/value

This scholarly investigation represents the inaugural bibliometric study delving into the intricate dynamics between the halal industry and Islamic green finance. Significantly, it sheds light on the profound correlation existing between these domains, thereby providing substantial evidence to substantiate their interrelatedness.

Purpose

This paper aims to investigate Islamic work ethics and adaptability towards change readiness of Islamic Bank employees in Indonesia with commitment as a mediating variable. This study focuses on the Sharia banking industry, which is facing transformation from Sharia business units to Sharia commercial banks by preparing its human resources, thus minimizing resistance.

Design/methodology/approach

This study is based on a survey of 135 Bank Syariah Indonesia employees via an online questionnaire. PLS-SEM is used to analyze data and test hypotheses using SMART-PLS.

Findings

The results of the study show that adaptability does not have a positive and significant effect on readiness for change in Indonesian Sharia banks and organizational commitment. Meanwhile, Islamic work ethics have a positive and significant effect on the change readiness of Islamic bank employees in Indonesia as well as organizational commitment. This study also found that organizational commitment mediates the impact of Islamic work ethics on the change readiness of Islamic bank employees in Indonesia.

Research limitations/implications

This research uses a sample of employees at Sharia commercial banks (BUS) in Indonesia, so it is still limited to certain types of banks. Future research needs to test the model in different contexts, such as banks that still have Sharia business unit (UUS) status. In addition, further research needs to use other variables such as leader support for transformational change readiness. Future research also needs to control more variables and use a more complex scale than a binary scale (e.g. percentage of share ownership or area within a province or district/city). This study recommends that employee change readiness is very necessary to avoid resistance and resistance to the transformation and acceleration of Sharia banking in Indonesia.

Originality/value

This research looks at employee readiness for change in Indonesian Sharia banks through the lens of adaptability Islamic work ethics and organizational commitment.

Purpose

Systematic reviews have contributed substantially to the development of knowledge in various academic fields and have helped discover new research potentials in a systematic manner. Specifically, this study aims to conduct a systematic bibliometric review to address ethical issues across the halal food supply chain (HFSC), as well as to identify the ethical challenges that food handlers face in ensuring authenticity, compliance with Shariah law and avoidance of contamination with non-halal ingredients in halal food products.

Design/methodology/approach

A bibliometric approach was used to analyse 263 publications from the Scopus database. The present research analysed the documents’ bibliographical data based on publication year, source title, country of origin, institution, authorship, keywords and citation count. The VOSviewer software was applied to perform citation and co-word analysis, as well as to construct bibliometric networks centred on the topic of ethical issues in the HFSC. This bibliometric review provides valuable insights for researchers to identify key publications and comprehend the foundational structure of the subject matter. It also helps guide future research into significant trends and new areas of study.

Findings

Citation analysis provides valuable insights into influential publications and the interconnectedness of research on HFSC. A co-word analysis revealed that discussions on ethics and integrity in the HFSC primarily revolved around the concept of halal and its implications, particularly in supply chain management. However, the limited frequency and prominence of these keywords suggests a scarcity of academic discourse on ethical matters in this field. Moreover, ethical considerations not only serve as a critical aspect of ensuring halal integrity but also emerge as a strategic imperative in marketing, brand management and the operation of global businesses.

Originality/value

This study addresses the need to examine the knowledge gap in the literature on ethical practices and issues in HFSC. Although there is a significant amount of academic writing in the halal context, there is a scarcity of research that specifically focuses on the ethical aspects of HFSC. This study also offers a framework for investigating the ethical practices and issues in HFSC.

Purpose

This paper aims to examine desirable post-adoption outcomes related to food delivery apps using the involvement-commitment model (ICM) and the boundary of (Islamic) religiosity, which is an important facet of communities in many parts of the world today. Importantly, the study provides an in-depth understanding of the boundary role of religiosity in the links between involvement, commitment, resistance to negative information and advocacy intention in relation to food delivery app use.

Design/methodology/approach

Data collected from 498 respondents in Saudi Arabia was used to test the research hypothesized model.

Findings

The results from the partial least squares structural equation modeling technique lend credence to past research calling for the contextualization of theories, especially since this paper find religiosity to be an important boundary condition to the ICM in relation to food delivery apps in an Arab nation.

Originality/value

This paper focuses specifically on the ICM and the boundary of (Islamic) religiosity. The cardinal contribution of this study, therefore, lies in the contextualization of ICM within the Arab world concerning post-adoption behavior related to food delivery apps. To the best of the authors’ knowledge, this is likely the first study to do so in the marketing, hospitality and technology-based literatures.

Purpose

This paper aims to investigate the relationships between key mediators, namely, Muslim-friendly context and the intention of tourists to revisit edu-tourism destinations in Terengganu.

Design/methodology/approach

The study engages tourists and visitors who have explored seven distinct edu-tourism destinations, with a total sample size of 384 participants. Data analysis is conducted using the Statistical Package for the Social Sciences and Analysis of Moment Structures for structural equation modeling.

Findings

Findings indicate that Muslim-friendly does not mediate the relationship between tourism operators, events and investment concerning tourists revisiting Terengganu. However, it plays a significant mediating role between local communities, educational institutions and tourism organizations.

Research limitations/implications

Despite valuable insights, limitations arose due to a lack of Terengganu-specific literature on Muslim-friendliness in edu-tourism, leading to reliance on studies about Sharia-compliant hotels, the broader tourism industry and Islamic tourism.

Practical implications

The thriving halal tourism industry’s growth has heightened awareness of Muslim-friendly destinations, like Terengganu. The state actively promotes diverse halal services for Muslim travelers, encouraging operators to prioritize Sharia-compliant facilities. Strategic marketing and government support for Sharia-compliant edu-tourism investments aim at fostering economic growth and ensuring sustainability.

Social implications

Social implications stress the need for inclusivity and cultural sensitivity in Terengganu’s tourism. Prioritizing Muslim-friendly services not only boosts economic growth but also fosters an inclusive and welcoming environment for diverse travelers. Government support for Sharia-compliant edu-tourism investments aligns development with cultural and religious values, promoting a harmonious and inclusive society.

Originality/value

This research explores Terengganu’s innovative edu-tourism approach, prioritizing Muslim-friendly services for diverse travelers. By emphasizing Sharia-compliant facilities and investments, the region aims to foster economic growth and create an inclusive cultural environment.

Purpose

The purpose of this paper is to provide a comprehensive literature review on the application of information technology (IT) in Halal tourism. Halal tourism is a segment of the tourism business catering to Muslims in accordance with Islamic law, which has significant potential for economic growth and is an important export market for the global tourism industry.

Design/methodology/approach

Following the guidelines of Kitchenham, this study developed four research questions to achieve its objective. A systematic literature review was conducted using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses methodology, collecting and assessing 163 English-language publications published between 2016 and 2022, resulting in 18 relevant documents.

Findings

The review identified nine key research topics related to IT in Halal tourism, which are organized into three major themes: technology-enhanced Halal tourism, digital marketing and communications in Halal tourism and quality and satisfaction in Halal tourism.

Originality/value

This paper fills a gap in the existing literature by synthesizing the current research on the use of IT in Halal tourism. It also proposes potential areas for future research, such as developing artificial intelligence-powered applications for Halal tourism through the creation of a domain-specific knowledge graph.