Pub Date : 2024-05-07DOI: 10.1108/apjml-09-2023-0822
Xue Zhou, Siew Imm Ng, Weiwei Deng
Purpose
Building upon the cognition-affect-behavior (CAB) model and script theory, this research aims to enrich the existing literature on historic town tourism consumption by offering empirical evidence of how the cognitive and affective images of historic towns contributes to tourists' memorable tourism experiences (MTE) and revisit intention, while identifying the cognitive image dimensions that are relevant for evaluating historic towns.
Design/methodology/approach
An on-site survey was conducted with 486 local tourists who visited the historic towns in Chengdu. partial least squares-structural equation modeling (PLS-SEM) was utilized to assess both the measurement and structural models.
Findings
(1) Cognitive image emerged as a significant predictor of affective image; (2) Both cognitive image and affective image had a positive influence on MTE, in which cognitive image played a more dominant role in shaping MTE; (3) MTE was found to strongly predict revisit intention among tourists; (4) MTE and affective image mediated the relationship between cognitive image and revisit intention.
Research limitations/implications
This research highlights the value of incorporating cognitive and affective constructs in predicting MTE, and the proposed integrated framework of the CAB model and script theory exhibits superior predictive power in understanding tourists' revisit intention.
Practical implications
This research provides empirical insights about how historic towns improve their marketing strategies as short day-trip destinations.
Originality/value
This research provides a novel insight on the applicability of an integrated model combining the CAB model and script theory in explaining the revisit behavior of local tourists within the context of historic towns.
{"title":"Why I revisit a historic town in Chengdu? Roles of cognitive image, affective image and memorable tourism experiences","authors":"Xue Zhou, Siew Imm Ng, Weiwei Deng","doi":"10.1108/apjml-09-2023-0822","DOIUrl":"https://doi.org/10.1108/apjml-09-2023-0822","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Building upon the cognition-affect-behavior (CAB) model and script theory, this research aims to enrich the existing literature on historic town tourism consumption by offering empirical evidence of how the cognitive and affective images of historic towns contributes to tourists' memorable tourism experiences (MTE) and revisit intention, while identifying the cognitive image dimensions that are relevant for evaluating historic towns.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>An on-site survey was conducted with 486 local tourists who visited the historic towns in Chengdu. partial least squares-structural equation modeling (PLS-SEM) was utilized to assess both the measurement and structural models.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>(1) Cognitive image emerged as a significant predictor of affective image; (2) Both cognitive image and affective image had a positive influence on MTE, in which cognitive image played a more dominant role in shaping MTE; (3) MTE was found to strongly predict revisit intention among tourists; (4) MTE and affective image mediated the relationship between cognitive image and revisit intention.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>This research highlights the value of incorporating cognitive and affective constructs in predicting MTE, and the proposed integrated framework of the CAB model and script theory exhibits superior predictive power in understanding tourists' revisit intention.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>This research provides empirical insights about how historic towns improve their marketing strategies as short day-trip destinations.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This research provides a novel insight on the applicability of an integrated model combining the CAB model and script theory in explaining the revisit behavior of local tourists within the context of historic towns.</p><!--/ Abstract__block -->","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140935463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-07DOI: 10.1108/apjml-01-2024-0101
Minjiang Jia
PurposeThis study examines the inverted U-shaped relationship between a live-streaming seller’s disclosure of two-sided product information and consumers’ trust in the seller and product. It also explores the interaction between these two types of information disclosure and their impact on purchase intention in the live-streaming sales context.Design/methodology/approachAn e-questionnaire survey was conducted in China, followed by multiple regression and structural equation modeling analyses.FindingsThe disclosure of both negative and positive product information is positively correlated with consumers’ trust in the seller or product but does not directly affect their purchase intention. Negative information disclosure neither enhances nor diminishes the positive impact of disclosing positive information on consumer trust.Practical implicationsLive-streaming sellers (i.e. retailers or manufacturers) should disclose both positive and negative product information to form consumers’ trust toward them (or products) and enhance sales.Social implicationsLive-streaming sellers often worry about the negative effects of excessive promotions or disclosure of positive or negative product information. However, these negative effects were not statistically significant.Originality/valueSince some researchers have found nonlinear effects of two-sided product information in other contexts, this study is the first to focus on the impact of live-streaming sellers’ disclosure of two-sided product information on consumers’ trust in the live-streaming sales context rather than on the information per se.
目的 本研究探讨了直播卖家的双面产品信息披露与消费者对卖家和产品的信任之间的倒 U 型关系。研究结果产品负面和正面信息的披露与消费者对卖家或产品的信任呈正相关，但并不直接影响消费者的购买意向。实践意义直播卖家（即零售商或制造商）应同时披露正面和负面的产品信息，以形成消费者对卖家（或产品）的信任，提高销售额。社会意义直播卖家经常担心过度促销或披露正面或负面产品信息会带来负面影响。原创性/价值由于一些研究者在其他情境下发现了双面产品信息的非线性效应，本研究首次关注直播卖家披露双面产品信息对消费者在直播销售情境下的信任度的影响，而非信息本身。
{"title":"Do nonlinear and interactive effects exist in live-streaming sellers’ disclosure of two-sided product information on consumers’ trust and purchase intention?","authors":"Minjiang Jia","doi":"10.1108/apjml-01-2024-0101","DOIUrl":"https://doi.org/10.1108/apjml-01-2024-0101","url":null,"abstract":"PurposeThis study examines the inverted U-shaped relationship between a live-streaming seller’s disclosure of two-sided product information and consumers’ trust in the seller and product. It also explores the interaction between these two types of information disclosure and their impact on purchase intention in the live-streaming sales context.Design/methodology/approachAn e-questionnaire survey was conducted in China, followed by multiple regression and structural equation modeling analyses.FindingsThe disclosure of both negative and positive product information is positively correlated with consumers’ trust in the seller or product but does not directly affect their purchase intention. Negative information disclosure neither enhances nor diminishes the positive impact of disclosing positive information on consumer trust.Practical implicationsLive-streaming sellers (i.e. retailers or manufacturers) should disclose both positive and negative product information to form consumers’ trust toward them (or products) and enhance sales.Social implicationsLive-streaming sellers often worry about the negative effects of excessive promotions or disclosure of positive or negative product information. However, these negative effects were not statistically significant.Originality/valueSince some researchers have found nonlinear effects of two-sided product information in other contexts, this study is the first to focus on the impact of live-streaming sellers’ disclosure of two-sided product information on consumers’ trust in the live-streaming sales context rather than on the information per se.","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141003902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-25DOI: 10.1108/apjml-09-2023-0830
S. Zhang, Sihong Zhang, Yuan Zhang
PurposeThis study aims to investigate mechanisms and boundary conditions of the impact of customer engagement strategies (CESs) on customer loyalty (CL) based on goal-framing and well-being theory.Design/methodology/approachThrough a three-stage, time-lagged research design, 246 valid samples were obtained. This study tested and validated the proposed framework using hierarchical regression analysis and a moderated mediation procedure.FindingsFirst, CESs have a significant positive impact on CL. Second, consumer well-being (CWB) partially mediates the CESs–CL relationship. Third, information processing style (IPS) moderates the impact of CESs on CWB, with a more pronounced effect observed under the affective processing style. Finally, IPS further moderates the indirect effect of CESs on CL, indicating that CESs enhance CL through increased CWB, particularly under the affective processing style.Originality/valueRevealing the pivotal role of CESs in enhancing CL at the corporate level helps bridge the gap between companies and customers, thereby facilitating the establishment of long-term cooperative relationships. Additionally, introducing the concept of CWB into the study of CL offers a novel perspective for understanding customer behavior.
目的本研究旨在基于目标框架和幸福感理论，探讨顾客参与策略（CES）对顾客忠诚度（CL）的影响机制和边界条件。研究结果首先，CES 对忠诚度有显著的积极影响。第二，消费者幸福感（CWB）在一定程度上调节了 CESs-CL 关系。第三，信息处理风格（IPS）调节了 CES 对 CWB 的影响，情感处理风格的影响更为明显。最后，IPS进一步调节了CES对CL的间接影响，表明CES通过增加CWB来增强CL，尤其是在情感处理风格下。原创性/价值揭示了CES在企业层面增强CL的关键作用，有助于缩小企业与客户之间的差距，从而促进长期合作关系的建立。此外，在客户关系研究中引入 CWB 概念为理解客户行为提供了一个新的视角。
{"title":"Impact of customer engagement strategy on customer loyalty from the perspective of consumer well-being","authors":"S. Zhang, Sihong Zhang, Yuan Zhang","doi":"10.1108/apjml-09-2023-0830","DOIUrl":"https://doi.org/10.1108/apjml-09-2023-0830","url":null,"abstract":"PurposeThis study aims to investigate mechanisms and boundary conditions of the impact of customer engagement strategies (CESs) on customer loyalty (CL) based on goal-framing and well-being theory.Design/methodology/approachThrough a three-stage, time-lagged research design, 246 valid samples were obtained. This study tested and validated the proposed framework using hierarchical regression analysis and a moderated mediation procedure.FindingsFirst, CESs have a significant positive impact on CL. Second, consumer well-being (CWB) partially mediates the CESs–CL relationship. Third, information processing style (IPS) moderates the impact of CESs on CWB, with a more pronounced effect observed under the affective processing style. Finally, IPS further moderates the indirect effect of CESs on CL, indicating that CESs enhance CL through increased CWB, particularly under the affective processing style.Originality/valueRevealing the pivotal role of CESs in enhancing CL at the corporate level helps bridge the gap between companies and customers, thereby facilitating the establishment of long-term cooperative relationships. Additionally, introducing the concept of CWB into the study of CL offers a novel perspective for understanding customer behavior.","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140655045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-24DOI: 10.1108/apjml-10-2023-1010
Siyu Gao, Bilin Shao
PurposeThe purpose of this study is to investigate how consumer brand engagement (CBE) promotes brand love and eWOM within the influence of brand interactivity and consumer involvement, especially in the context of the smartphone industry and Chinese social media marketing. This study also examines the important role of brand love and gender in this relationship.Design/methodology/approachData from 403 participants who are followers of the smartphone brand’s social media page was collected via an online survey. PLS-SEM was also used for examining the research model.FindingsThe findings of this research reveal that the (perceived) brand interactivity, and consumer involvement, are key factors influence CBE. As expected, brand love and consumers’ eWOM intention are significant outcomes of CBE. In particular, the relationship between CBE and consumers’ eWOM intention is mediated by brand love. However, gender did not moderate the proposed relationships.Originality/valueBy integrating social exchange theory and attribution theory, this study deepens the understanding of CBE and brand love by examining the relationship between brand interactivity, consumer involvement, CBE, brand love and eWOM in the context of smartphone and Chinese social media marketing.
{"title":"How to prompt brand love and eWOM intention? Exploring the role of brand interactivity, consumer involvement and consumer brand engagement","authors":"Siyu Gao, Bilin Shao","doi":"10.1108/apjml-10-2023-1010","DOIUrl":"https://doi.org/10.1108/apjml-10-2023-1010","url":null,"abstract":"PurposeThe purpose of this study is to investigate how consumer brand engagement (CBE) promotes brand love and eWOM within the influence of brand interactivity and consumer involvement, especially in the context of the smartphone industry and Chinese social media marketing. This study also examines the important role of brand love and gender in this relationship.Design/methodology/approachData from 403 participants who are followers of the smartphone brand’s social media page was collected via an online survey. PLS-SEM was also used for examining the research model.FindingsThe findings of this research reveal that the (perceived) brand interactivity, and consumer involvement, are key factors influence CBE. As expected, brand love and consumers’ eWOM intention are significant outcomes of CBE. In particular, the relationship between CBE and consumers’ eWOM intention is mediated by brand love. However, gender did not moderate the proposed relationships.Originality/valueBy integrating social exchange theory and attribution theory, this study deepens the understanding of CBE and brand love by examining the relationship between brand interactivity, consumer involvement, CBE, brand love and eWOM in the context of smartphone and Chinese social media marketing.","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140665398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-23DOI: 10.1108/apjml-10-2023-1015
Yingxia Li, Norazlyn Kamal Basha, Siew Imm Ng, Qiaoling Lin
PurposeCultivating loyal customers is a pressing concern for streamers. The present study investigates how to build interpersonal relationships with streamers and whether different interpersonal relationship factors lead to repurchase intention and WOM intention in live streaming commerce. The moderating effect of gender is also examined.Design/methodology/approachA self-administered questionnaire was completed by 429 live streaming commerce users in mainland China. Partial least squares structural equation modeling was used to test the research hypotheses.FindingsThe results indicate that all four streamer attributes (expertise, authenticity, attractiveness, and homophily) have a positive influence on swift guanxi, and swift guanxi is effective in predicting both calculative commitment and affective commitment. In addition, all interpersonal relationship factors (swift guanxi, calculative commitment, and affective commitment) significantly affect repurchase intentions, with only affective commitment being linked to WOM intention. Also, the moderating role of gender was confirmed in expertise – swift guanxi, attractiveness – swift guanxi, cognitive commitment – repurchase intention and affective commitment – repurchase intention linkages.Originality/valueThis paper contributes to the live streaming commerce literature by integrating swift guanxi, calculative commitment, and affective commitment to understand the repurchase intention and WOM intention from the relationship-building process perspective. In addition, this paper enriches the source credibility and source attractiveness models by identifying gender boundaries on the effectiveness of these models in predicting swift guanxi.
目的培养忠实客户是流媒体急需解决的问题。本研究探讨了如何与直播用户建立人际关系，以及不同的人际关系因素是否会导致直播商务中的回购意向和 WOM 意向。本研究还考察了性别的调节作用。设计/方法/途径中国大陆的 429 名直播商务用户填写了自填问卷。研究结果表明，所有四个流媒体属性（专业性、真实性、吸引力和同质性）都对迅雷关係有积极影响，而且迅雷关係能有效预测计算承诺和情感承诺。此外，所有人际关系因素（swift guanxi、计算承诺和情感承诺）都会显著影响回购意愿，只有情感承诺与 WOM 意愿相关。此外，性别在专业知识-swift guanxi、吸引力-swift guanxi、认知承诺-回购意向和情感承诺-回购意向联系中的调节作用也得到了证实。 原创性/价值 本文通过整合 swift guanxi、计算承诺和情感承诺，从关系建立过程的角度来理解回购意向和 WOM 意向，为流媒体直播商务文献做出了贡献。此外，本文还通过确定这些模型在预测 swift guanxi 的有效性方面的性别界限，丰富了来源可信度和来源吸引力模型。
{"title":"What makes viewers loyal toward streamers? A relationship building perspective and the gender difference","authors":"Yingxia Li, Norazlyn Kamal Basha, Siew Imm Ng, Qiaoling Lin","doi":"10.1108/apjml-10-2023-1015","DOIUrl":"https://doi.org/10.1108/apjml-10-2023-1015","url":null,"abstract":"PurposeCultivating loyal customers is a pressing concern for streamers. The present study investigates how to build interpersonal relationships with streamers and whether different interpersonal relationship factors lead to repurchase intention and WOM intention in live streaming commerce. The moderating effect of gender is also examined.Design/methodology/approachA self-administered questionnaire was completed by 429 live streaming commerce users in mainland China. Partial least squares structural equation modeling was used to test the research hypotheses.FindingsThe results indicate that all four streamer attributes (expertise, authenticity, attractiveness, and homophily) have a positive influence on swift guanxi, and swift guanxi is effective in predicting both calculative commitment and affective commitment. In addition, all interpersonal relationship factors (swift guanxi, calculative commitment, and affective commitment) significantly affect repurchase intentions, with only affective commitment being linked to WOM intention. Also, the moderating role of gender was confirmed in expertise – swift guanxi, attractiveness – swift guanxi, cognitive commitment – repurchase intention and affective commitment – repurchase intention linkages.Originality/valueThis paper contributes to the live streaming commerce literature by integrating swift guanxi, calculative commitment, and affective commitment to understand the repurchase intention and WOM intention from the relationship-building process perspective. In addition, this paper enriches the source credibility and source attractiveness models by identifying gender boundaries on the effectiveness of these models in predicting swift guanxi.","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140668415","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-19DOI: 10.1108/apjml-09-2023-0930
Hao-Yue Bai, Yi-Wen Bao, Jung-hee Kim
PurposeThis research delves into the dynamic realm of app design by examining the impact of app icon familiarity and authority on image fit, influencing users' app usage intention. Focusing on the distinctive circumstances of Chinese and Korean customers, the study aims to provide insightful information about how application user behavior changes.Design/methodology/approachUtilizing structural equation modeling, the study employs data from 293 Korean and Chinese consumers. The research design incorporates a thoughtful approach, including parallel translation methods, focus group interviews, and pre-experimental testing to ensure survey accuracy and validity. The study strategically selects stimuli from the Apple App Store rankings, emphasizing icon features and type considerations.FindingsThe results provide important new information about the connections between usage intention, image fit, authority, and familiarity with app icons. Notably, app icon familiarity and authority positively influence image fit. Furthermore, app icon image fit emerges as a positive predictor of usage intention, mediating the complex interplay between familiarity, authority, and intention. The study also identifies moderating effects, shedding light on the nuanced role of app icon features and types.Originality/valueOriginating from a comprehensive exploration of icons, this study significantly contributes to the field by exploring icon differences and uncovering the intricate mechanisms guiding users' decisions. The findings offer valuable insights for app designers, marketers, and researchers seeking a deeper understanding of user behavior in diverse cultural contexts, thereby enhancing the theoretical and practical foundations in app usability and consumer behavior.
{"title":"Effects of app icon familiarity and authority on app icon image fit and usage intention: focusing on the moderating effects of app icon features and app type","authors":"Hao-Yue Bai, Yi-Wen Bao, Jung-hee Kim","doi":"10.1108/apjml-09-2023-0930","DOIUrl":"https://doi.org/10.1108/apjml-09-2023-0930","url":null,"abstract":"PurposeThis research delves into the dynamic realm of app design by examining the impact of app icon familiarity and authority on image fit, influencing users' app usage intention. Focusing on the distinctive circumstances of Chinese and Korean customers, the study aims to provide insightful information about how application user behavior changes.Design/methodology/approachUtilizing structural equation modeling, the study employs data from 293 Korean and Chinese consumers. The research design incorporates a thoughtful approach, including parallel translation methods, focus group interviews, and pre-experimental testing to ensure survey accuracy and validity. The study strategically selects stimuli from the Apple App Store rankings, emphasizing icon features and type considerations.FindingsThe results provide important new information about the connections between usage intention, image fit, authority, and familiarity with app icons. Notably, app icon familiarity and authority positively influence image fit. Furthermore, app icon image fit emerges as a positive predictor of usage intention, mediating the complex interplay between familiarity, authority, and intention. The study also identifies moderating effects, shedding light on the nuanced role of app icon features and types.Originality/valueOriginating from a comprehensive exploration of icons, this study significantly contributes to the field by exploring icon differences and uncovering the intricate mechanisms guiding users' decisions. The findings offer valuable insights for app designers, marketers, and researchers seeking a deeper understanding of user behavior in diverse cultural contexts, thereby enhancing the theoretical and practical foundations in app usability and consumer behavior.","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140682390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-17DOI: 10.1108/apjml-10-2023-0969
Suruchi Singh, Shubhomoy Banerjee
Purpose
This study employs the Social Identity Theory to examine the differential effects of personal and social dimensions of fear of missing out (FOMO) on sustainable food consumption (SFC) practices.
Design/methodology/approach
An online survey-based empirical study was conducted with 395 respondents. The data were analysed using structural equation modelling and Hayes process Macro in SPSS.
Findings
SFC was found to be positively influenced by personal FOMO. Contrary to expectations, social FOMO had a negative correlation with SFC. Social influence and social identity were shown to be positively correlated, whilst the social influence-SFC relationship was favourable. This approach was aided by social identity.
Research limitations/implications
The study supports personal FOMO as an SFC-influencing factor. It evaluates the differential effects of FOMO’s personal and social dimensions on SFC. It also demonstrates that social FOMO negatively affects SFC, contrary to expectations.
Practical implications
The study advises sustainable food firms to reduce personal FOMO via advertising and messaging.
Originality/value
This research is amongst the first to segregate the differential effects of social and personal FOMO regarding SFC behaviour. Research has examined FOMO as a higher-order construct involving social and personal aspects. Second, FOMO is often associated with negative behaviours including social media addiction and substance abuse. This FOMO-related research analyses a desired behaviour.
{"title":"Examining the effects of fear of missing out on sustainable food consumption: a social identity perspective","authors":"Suruchi Singh, Shubhomoy Banerjee","doi":"10.1108/apjml-10-2023-0969","DOIUrl":"https://doi.org/10.1108/apjml-10-2023-0969","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study employs the Social Identity Theory to examine the differential effects of personal and social dimensions of fear of missing out (FOMO) on sustainable food consumption (SFC) practices.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>An online survey-based empirical study was conducted with 395 respondents. The data were analysed using structural equation modelling and Hayes process Macro in SPSS.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>SFC was found to be positively influenced by personal FOMO. Contrary to expectations, social FOMO had a negative correlation with SFC. Social influence and social identity were shown to be positively correlated, whilst the social influence-SFC relationship was favourable. This approach was aided by social identity.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>The study supports personal FOMO as an SFC-influencing factor. It evaluates the differential effects of FOMO’s personal and social dimensions on SFC. It also demonstrates that social FOMO negatively affects SFC, contrary to expectations.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>The study advises sustainable food firms to reduce personal FOMO via advertising and messaging.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This research is amongst the first to segregate the differential effects of social and personal FOMO regarding SFC behaviour. Research has examined FOMO as a higher-order construct involving social and personal aspects. Second, FOMO is often associated with negative behaviours including social media addiction and substance abuse. This FOMO-related research analyses a desired behaviour.</p><!--/ Abstract__block -->","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140597039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-16DOI: 10.1108/apjml-01-2024-0012
Syed Muhammad Ali Shahbaz Habib, Mahwish Sindhu, Irfan Saleem
Purpose
Drawing upon social exchange theory, this research investigates the interplay of corporate philanthropy, environmental marketing strategy, relationship quality, greenwashing, and customer citizenship behavior in the family-owned hotels of an emerging market.
Design/methodology/approach
A field survey questionnaire was used to gather the data from 394 hotel customers by randomly selecting three premium family-owned hotels in Lahore: Faletti’s, Avari, and Holiday Inn. The data was analyzed using the structural regression modeling (SRM) technique with the assistance of AMOS version 24.
Findings
The results show that corporate philanthropy and environmental marketing strategy positively influence relationship quality, and relationship quality positively influences customer citizenship behavior. Relationship quality partially mediates the association between corporate philanthropy and customer citizenship behavior, but we found that greenwashing does not have a moderating role.
Research limitations/implications
This research has theoretical implications for marketing scholars and practical implications of family-owned hotels in emerging markets.
Originality/value
The study has contributed contextually by collecting a unique dataset from family-owned hotels in an emerging market. Theoretically, we have conceptualized a model through the Social Exchange Theory by recommending relationship quality as a mediator and greenwashing as a moderator.
{"title":"When do customers become your trusted allies: Unveiling pathways for enhanced citizenship in family-owned hotels","authors":"Syed Muhammad Ali Shahbaz Habib, Mahwish Sindhu, Irfan Saleem","doi":"10.1108/apjml-01-2024-0012","DOIUrl":"https://doi.org/10.1108/apjml-01-2024-0012","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Drawing upon social exchange theory, this research investigates the interplay of corporate philanthropy, environmental marketing strategy, relationship quality, greenwashing, and customer citizenship behavior in the family-owned hotels of an emerging market.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A field survey questionnaire was used to gather the data from 394 hotel customers by randomly selecting three premium family-owned hotels in Lahore: Faletti’s, Avari, and Holiday Inn. The data was analyzed using the structural regression modeling (SRM) technique with the assistance of AMOS version 24.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results show that corporate philanthropy and environmental marketing strategy positively influence relationship quality, and relationship quality positively influences customer citizenship behavior. Relationship quality partially mediates the association between corporate philanthropy and customer citizenship behavior, but we found that greenwashing does not have a moderating role.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>This research has theoretical implications for marketing scholars and practical implications of family-owned hotels in emerging markets.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The study has contributed contextually by collecting a unique dataset from family-owned hotels in an emerging market. Theoretically, we have conceptualized a model through the Social Exchange Theory by recommending relationship quality as a mediator and greenwashing as a moderator.</p><!--/ Abstract__block -->","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140597147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-16DOI: 10.1108/apjml-09-2023-0939
Daria Plotkina, Hava Orkut, Meral Ahu Karageyim
Purpose
Financial services industry is increasingly showing interest in automated financial advisors, or robo-advisors, with the aim of democratizing access to financial advice and stimulating investment behavior among populations that were previously less active and less served. However, the extent to which consumers trust this technology influences the adoption of rob-advisors. The resemblance to a human, or anthropomorphism, can provide a sense of social presence and increase trust.
Design/methodology/approach
In this paper, we conduct an experiment (N = 223) to test the effect of anthropomorphism (low vs medium vs high) and gender (male vs female) of the robo-advisor on social presence. This perception, in turn, enables consumers to evaluate personality characteristics of the robo-advisor, such as competence, warmth, and persuasiveness, all of which are related to trust in the robo-advisor. We separately conduct an experimental study (N = 206) testing the effect of gender neutrality on consumer responses to robo-advisory anthropomorphism.
Findings
Our results show that consumers prefer human-alike robo-advisors over machinelike or humanoid robo-advisors. This preference is only observed for male robo-advisors and is explained by perceived competence and perceived persuasiveness. Furthermore, highlighting gender neutrality undermines the positive effect of robo-advisor anthropomorphism on trust.
Originality/value
We contribute to the body of knowledge on robo-advisor design by showing the effect of robot’s anthropomorphism and gender on consumer perceptions and trust. Consequently, we offer insightful recommendations to promote the adoption of robo-advisory services in the financial sector.
目的金融服务业对自动财务顾问（或称机器人顾问）的兴趣与日俱增，其目的是使获取财务建议的渠道民主化，并刺激那些以前不太活跃、服务较少的人群的投资行为。然而，消费者对这种技术的信任程度影响着机器人顾问的采用。设计/方法/方法在本文中，我们进行了一项实验（N = 223），测试机器人顾问的拟人化程度（低 vs 中 vs 高）和性别（男 vs 女）对社会存在感的影响。这种感知反过来又使消费者能够评估机器人顾问的个性特征，如能力、热情和说服力，所有这些都与对机器人顾问的信任有关。我们单独进行了一项实验研究（N = 206），测试性别中立对消费者对机器人顾问拟人化反应的影响。研究结果表明，与机器或仿人机器人顾问相比，消费者更喜欢仿人机器人顾问。这种偏好只出现在男性机器人顾问身上，并且可以用感知能力和感知说服力来解释。此外，强调性别中立会削弱机器人顾问拟人化对信任的积极影响。原创性/价值我们通过展示机器人拟人化和性别对消费者认知和信任的影响，为机器人顾问设计方面的知识体系做出了贡献。因此，我们为促进金融行业采用机器人顾问服务提出了有见地的建议。
{"title":"Give me a human! How anthropomorphism and robot gender affect trust in financial robo-advisory services","authors":"Daria Plotkina, Hava Orkut, Meral Ahu Karageyim","doi":"10.1108/apjml-09-2023-0939","DOIUrl":"https://doi.org/10.1108/apjml-09-2023-0939","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Financial services industry is increasingly showing interest in automated financial advisors, or robo-advisors, with the aim of democratizing access to financial advice and stimulating investment behavior among populations that were previously less active and less served. However, the extent to which consumers trust this technology influences the adoption of rob-advisors. The resemblance to a human, or anthropomorphism, can provide a sense of social presence and increase trust.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>In this paper, we conduct an experiment (<em>N</em> = 223) to test the effect of anthropomorphism (low vs medium vs high) and gender (male vs female) of the robo-advisor on social presence. This perception, in turn, enables consumers to evaluate personality characteristics of the robo-advisor, such as competence, warmth, and persuasiveness, all of which are related to trust in the robo-advisor. We separately conduct an experimental study (<em>N</em> = 206) testing the effect of gender neutrality on consumer responses to robo-advisory anthropomorphism.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Our results show that consumers prefer human-alike robo-advisors over machinelike or humanoid robo-advisors. This preference is only observed for male robo-advisors and is explained by perceived competence and perceived persuasiveness. Furthermore, highlighting gender neutrality undermines the positive effect of robo-advisor anthropomorphism on trust.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>We contribute to the body of knowledge on robo-advisor design by showing the effect of robot’s anthropomorphism and gender on consumer perceptions and trust. Consequently, we offer insightful recommendations to promote the adoption of robo-advisory services in the financial sector.</p><!--/ Abstract__block -->","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140597023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-15DOI: 10.1108/apjml-10-2023-1063
Bin Liu, Jing Sun, Zongsheng Huang
Purpose
We investigate the extended service strategy choices of competing manufacturers and examine their impact on the retail platform.
Design/methodology/approach
We construct a supply chain model with a retail platform as the leader and manufacturers as the followers. Manufacturers face differential consumer preferences on the same agency retail platform, and they can sell a bundled extended service product and sell a separate product without any extended service.
Findings
The sale of extended warranty services on the retail platform leads to lower pricing of the manufacturers' products and changes in the product market structure in response to differences in consumer preferences. The retailing platform tends to provide an extended warranty conditionally. The sale of extended warranty services on a retail platform would be detrimental to the interests of the manufacturer who sells products with extended warranty services and in favor of the manufacturer who sells products without them.
Originality/value
The equilibrium results of the retail platform’s non-sales and sales of extended warranty services for the no-extended warranty product under the same commission rate and differential commission rate models are discussed, and the product structure of the market is investigated, respectively.
{"title":"Extended service strategy choice for competing manufacturers in agency retail platform considering consumer preferences","authors":"Bin Liu, Jing Sun, Zongsheng Huang","doi":"10.1108/apjml-10-2023-1063","DOIUrl":"https://doi.org/10.1108/apjml-10-2023-1063","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>We investigate the extended service strategy choices of competing manufacturers and examine their impact on the retail platform.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>We construct a supply chain model with a retail platform as the leader and manufacturers as the followers. Manufacturers face differential consumer preferences on the same agency retail platform, and they can sell a bundled extended service product and sell a separate product without any extended service.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The sale of extended warranty services on the retail platform leads to lower pricing of the manufacturers' products and changes in the product market structure in response to differences in consumer preferences. The retailing platform tends to provide an extended warranty conditionally. The sale of extended warranty services on a retail platform would be detrimental to the interests of the manufacturer who sells products with extended warranty services and in favor of the manufacturer who sells products without them.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The equilibrium results of the retail platform’s non-sales and sales of extended warranty services for the no-extended warranty product under the same commission rate and differential commission rate models are discussed, and the product structure of the market is investigated, respectively.</p><!--/ Abstract__block -->","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140597026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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