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The Influence of Brand Equity and Customer Bonding on the Loyalty of Beauty MSME Consumers with Satisfaction as a Mediating Variable 以满意度为中介变量的品牌资产和顾客关系对中小微美容消费者忠诚的影响
Pub Date : 2023-09-19 DOI: 10.56442/ijble.v4i2.250
Efendi Efendi, Jenni Anggreani, Novita Butarbutar, Esther Praja Anggriany Panggabean, Acai Sudirman
In the beauty industry, business competition is very tight so consumer satisfaction is very important to maintain a business in a competitive market. The main aim of this research is to analyze the influence of brand equity and customer bonding on the loyalty of beauty MSME consumers with satisfaction as a mediating variable. The results of this research confirm that brand equity has a significant effect on consumer satisfaction. Customer bonding does not have a significant influence on consumer satisfaction. The results further confirm that brand equity, customer bonding, and consumer satisfaction have a significant effect on consumer loyalty. The mediating effect of satisfaction can mediate the relationship between brand equity and consumer loyalty, while the relationship between customer bonding and consumer loyalty. consumer satisfaction is not able to mediate it. It is hoped that the implications of this research can provide a fundamental contribution in the form of supporting information regarding strategic steps and strengthening models in optimizing the resources owned by creative industry business players, especially for beauty MSMEs
在美容行业中,商业竞争非常激烈,因此消费者满意度对于在竞争激烈的市场中保持业务非常重要。本研究的主要目的是以满意度为中介变量,分析品牌资产和顾客关系对美妆中小微企业消费者忠诚度的影响。本研究结果证实品牌资产对消费者满意度有显著影响。顾客关系对顾客满意没有显著影响。研究结果进一步证实,品牌资产、顾客结合和顾客满意对消费者忠诚有显著影响。满意度的中介作用可以中介品牌资产与消费者忠诚之间的关系,而顾客联系与消费者忠诚之间的关系。消费者的满意是无法调解的。希望本研究能为创意产业企业(尤其是美妆中小微企业)优化资源的战略步骤和强化模式提供支持信息
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引用次数: 0
META-ANALYSIS REVIEW OF THE USE OF VIRTUAL REALITY IN SAFETY TRAINING 虚拟现实技术在安全培训中的应用meta分析综述
Pub Date : 2023-09-18 DOI: 10.56442/ijble.v4i2.249
Stefanus Timonora Wahyu Ariyanto, Ema Noviah, Riyadi Riyadi, Iva Sarifah
This study aims to review the use of virtual reality in safety training through a meta-analysis approach. The choice of topics in this study was motivated by the lack of studies related to correlations that discuss Virtual Reality" and "safety amid the high use of Virtual Reality in various aspects. The method in this study follows the Preferred Reporting for Systematic Reviews and Meta-Analysis (PRISMA). PRISMA was created with the aim of helping to ensure clarity and transparency of reporting, systematic reviews, and meta-analyses. The meta-analysis conducted resulted in the discovery of a large-size effect on the relationship between Virtual Reality and Safety. Based on the analysis with Jamovi, the results of the heterogeneity study obtained a value of Q = 170.487, a value of I2 = 96.25%, and Tau2 = 0.3825 (with SE = 0.1937). In addition, the effect size value is 0.67 (RE Model), the Eggers Regression value is -2.104, and in the forest plot image, it is known that the data represented by black dots are located inside the white triangle and are around the triangle.
本研究旨在通过荟萃分析方法回顾虚拟现实在安全培训中的应用。在本研究中选择主题的动机是,在虚拟现实在各个方面的高度使用中,缺乏与讨论“虚拟现实”和“安全”相关的研究。本研究采用系统评价和元分析首选报告(PRISMA)方法。建立PRISMA的目的是帮助确保报告、系统审查和元分析的清晰和透明。进行的荟萃分析发现,虚拟现实与安全之间的关系存在很大的影响。基于Jamovi分析,异质性研究结果Q = 170.487, I2 = 96.25%, Tau2 = 0.3825 (SE = 0.1937)。此外,效应大小值为0.67 (RE模型),Eggers回归值为-2.104,在森林图图像中,已知黑点表示的数据位于白色三角形内并围绕三角形。
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","PeriodicalId":479953,"journal":{"name":"International Journal of Business Law and Education","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135154122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Corporate Social Responsibility and Firm Financial Performance: The Mediating Role of Firm Innovation 企业社会责任与企业财务绩效:企业创新的中介作用
Pub Date : 2023-09-05 DOI: 10.56442/ijble.v4i2.243
Ibrahim Ibrahim, Makaryanawati Makaryanawati, Dodik Juliardi
This study aimed to determine the effect of Corporate Social Responsibility (CSR) on the financial performance of companies in the mining sector listed on the Indonesia Stock Exchange (IDX) in 2018-2021. It also aims to explore the role of corporate innovation as a mediating factor in the link between CSR and financial performance. The sampling technique in this study was purposive sampling. Path analysis is used as a data analysis technique in this study. The results of the study show that CSR has a positive effect on financial performance and firm innovation. In addition, firm innovation has a positive effect on financial performance. The results also support the partial mediating effect of firm innovation on the relationship between CSR and corporate financial performance. The findings of this study can increase stakeholder awareness of the importance of CSR. This is because CSR is proven to be one of the important drivers for companies to be more innovative and gain competitive advantage
本研究旨在确定企业社会责任(CSR)对2018-2021年在印度尼西亚证券交易所(IDX)上市的矿业公司财务绩效的影响。本文还旨在探讨企业创新在企业社会责任与财务绩效之间的中介作用。本研究的抽样方法为目的抽样。本研究采用路径分析作为数据分析技术。研究结果表明,企业社会责任对财务绩效和企业创新具有正向影响。此外,企业创新对财务绩效有正向影响。研究结果也支持企业创新对企业社会责任与企业财务绩效关系的部分中介作用。本研究的结果可以提高利益相关者对企业社会责任重要性的认识。这是因为企业社会责任被证明是企业创新和获得竞争优势的重要驱动力之一
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引用次数: 0
THE EFFECTIVENESS OF PAIRS CHECK MODEL WITH A SCIENTIFIC APPROACH TO STUDENTS' LEARNING RESULTS 用科学的方法对学生的学习效果进行结对检查的有效性
Pub Date : 2023-05-30 DOI: 10.56442/ijble.v4i2.175
Halidin Halidin, Sirad La Ode, Marniati Marniati
This research aims to determine the efficiency of the Pairs Check learning model with a scientific approach to students' mathematics learning results. The data on students' mathematics learning outcomes were acquired using the instrument at posttest. Descriptive statistics and inferential statistics were employed in the data analysis approach. The descriptive study found that the mathematics learning outcomes of 30 students taught using Pairs Check model using a scientific approach had an average value (mean) of 80,533. While the students who were taught using conventional learning consisting of 30 students showed an average score is 76,333. Consequently, it can be argued that learning mathematics using a pair check learning model with a scientific approach is more effective than conventional learning methods.
本研究旨在以科学的方法确定结对检查学习模式对学生数学学习结果的影响。学生数学学习成果的数据在后测时使用该仪器获取。数据分析方法采用描述性统计和推理统计。描述性研究发现,使用科学方法的成对检查模型教学的30名学生的数学学习成果的平均值(平均值)为80,533。而由30名学生组成的传统教学组的平均成绩为76,333分。因此,可以认为,使用科学方法的成对检查学习模型比传统的学习方法更有效。
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引用次数: 0
IMPLEMENTATION OF VILLAGE GOVERNANCE BASED ON PRINCIPLES OF GOOD GOVERNANCE OF PUBLIC SERVICE IN INDONESIA 基于公共服务善治原则的村庄治理在印度尼西亚的实施
Pub Date : 2023-04-14 DOI: 10.56442/ijble.v4i1.160
Junaedi Junaedi
Implementation of Village Government Governance in Indonesia according to the Principles of Good Governance. Government in the village is carried out by village officials, and the leader of a village is referred to as the village chief. Good and responsible government cannot be realized without the community's participation in and support for the implementation of the desired government. If properly utilized, the community's vast potential and resources will significantly contribute to the development of the community and the village. Numerous experiences demonstrate that governance and development without public participation will be fraught with difficulties. In light of this, government actors must recognize that the community should be engaged in every phase of government and development programs. Communities are irreplaceable stakeholders due to their strategic roles and potential for the continuity of village administration and development.
基于善治原则的印尼村政府治理的实施。村内的治理由村官进行,村长称为村长。如果没有社会的参与和支持,就不可能实现一个好的、负责任的政府。如果利用得当,社区的巨大潜力和资源将对社区和村庄的发展作出重大贡献。大量经验表明,没有公众参与的治理和发展将充满困难。有鉴于此,政府行为者必须认识到,社区应该参与政府和发展项目的每一个阶段。社区是不可替代的利益相关者,因为它们的战略作用和潜力使村庄管理和发展得以延续。
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引用次数: 0
THE USE OF MODULAR DISTANCE LEARNING IN RELATION TO THE PROBLEM-SOLVING SKILLS IN STATISTICS AND PROBABILITY OF GRADE 11 STUDENTS 使用模块化远程学习对11年级学生统计和概率问题解决能力的影响
Pub Date : 2023-02-01 DOI: 10.56442/ijble.v4i1.98
MAILA QUIANO, Elda Beniegas Avila
This study determined the use of modular distance learning (MDL) in relation to the problem-solving skills in statistics and probability of Grade 11 students in Bula National High School, the School year 2021-2022. It drew out the profile of the Grade 11 learners’ pre-test scores of the problem-solving skills in Statistics and probability utilizing modular distance learning in terms of Analysis, Estimation and Approximation, Hypothesis Testing, and Applied math; the profile of the learners' post-test scores after their exposure to the modular distance learning; tested the significant change in the improvement brought by the utilization of MDL, and the uses of findings to apply in the lesson content and subject matter in Statistics and Probability. The study used the descriptive-evaluative correlational method to determine the data needed under the present investigation. Purposive and quota sampling was used. The research Subjects were the (30) Grade 11 learners of Bula National High School. Weighted Mean, frequency count, percentage, mean and MPL, and t-test were used to treat the data statistically. The significance level was set at 0.05. It revealed that the profile of the learners' post-test scores after their exposure to modular distance learning is satisfactory and significant improvement existed, implying that the utilization of modular distance learning in statistics and probability is effective.
本研究确定了2021-2022学年布拉国家高中11年级学生在统计和概率问题解决能力方面使用模块化远程学习(MDL)的情况。在分析、估计与近似、假设检验和应用数学方面,绘制了采用模块化远程学习的11年级学生在统计和概率方面的问题解决能力的测试前成绩概况;学习者接触模块化远程学习后的测试后成绩概况测试了使用MDL带来的显著改善变化,以及将研究结果应用于《统计学与概率论》的课程内容和主题。本研究采用描述性-评价性相关方法来确定本研究所需的数据。采用目的抽样和定额抽样。研究对象为布拉国立高中11年级学生(30名)。采用加权平均数、频率计数、百分比、平均数和MPL、t检验对数据进行统计学处理。显著性水平设为0.05。结果表明,模块化远程教育对学生的后测成绩有较好的改善,表明模块化远程教育在统计学和概率论方面的应用是有效的。
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引用次数: 0
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International Journal of Business Law and Education
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