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Empowering supply chains with Industry 4.0 technologies to face megatrends 利用工业4.0技术助力供应链应对大趋势
IF 10.3 2区 管理学 Q1 MANAGEMENT Pub Date : 2023-08-13 DOI: 10.1111/jbl.12360
Elena Pessot, Andrea Zangiacomi, Irene Marchiori, Rosanna Fornasiero

This paper investigates how current megatrends (i.e., aging population, growing urbanization, shifts in consumer demands, geopolitical shifts, depletion of natural resources, climate change) are changing the supply chain landscape and the role of Industry 4.0 (I4.0) technologies to support alignment with these changes. Building on contingency theory, the study employs focus-group interviews with various experts to generate new insights into fitting supply chain capabilities and enabling technologies. Data collected in the focus groups helped us to identify five supply chain capabilities as prevalent and mostly fitting the external contingencies, i.e., customer-driven, urban-centered, resource-efficient, fast reactive, and human-centered supply chain. Moreover, this study highlights and compares the potential of I4.0 technologies and their applications in supporting specific supply chain capabilities. The findings of this study can inform supply chain managers in the definition of capabilities to be enhanced at the supply chain level and contribute toward understanding the extent of I4.0 technologies in empowering supply chains to face turbulent and changing conditions.

本文研究了当前的大趋势(即人口老龄化、日益增长的城市化、消费者需求的转变、地缘政治的转变、自然资源的枯竭、气候变化)如何改变供应链格局,以及工业4.0技术在支持与这些变化保持一致方面的作用。在偶然性理论的基础上,该研究采用了对多位专家的焦点小组访谈,以对适合供应链能力和赋能技术产生新的见解。在焦点小组中收集的数据帮助我们确定了五种普遍且主要适合外部突发事件的供应链能力,即客户驱动、以城市为中心、资源高效、快速反应和以人为中心的供应链。此外,本研究强调并比较了I4.0技术的潜力及其在支持特定供应链能力方面的应用。这项研究的结果可以为供应链管理者定义在供应链层面需要增强的能力提供信息,并有助于理解I4.0技术在增强供应链应对动荡和变化条件方面的作用。
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引用次数: 1
The impact of stockout-based switching on fill rates 基于缺货的切换对填充率的影响
IF 10.3 2区 管理学 Q1 MANAGEMENT Pub Date : 2023-08-13 DOI: 10.1111/jbl.12359
Alan M. Pritchard, Kevin D. Sweeney, Heidi Çelebi, Philip T. Evers

The possibility of product substitution due to a stockout provides retailers with a buffer against lost sales but can also complicate the management of inventory because both substitute and primary demand affect inventory levels. Since most retailers make their inventory decisions around a desired service level (e.g., fill rate), it is important to understand how customer substitution behavior can influence different measures of customer service. In this study, an extensive theoretical framework is presented and used to develop a decision tree approach for predicting realized item and category fill rates. We find that item fill rate is primarily a function of the target service level of the focal item and the willingness to switch from an alternate item to the focal item. Category fill rate is influenced by the target service level of both items, with willingness to switch amplifying their effect. The decision tree approach is found to be an accurate predictor in most cases, however, it tends to overestimate item fill rate when the willingness to substitute from the alternate item increases. The approach also accurately predicts category fill rates, outside of scenarios with asymmetric substitutability.

由于缺货导致的产品替代的可能性为零售商提供了缓冲,以应对销售损失,但也可能使库存管理复杂化,因为替代需求和主要需求都会影响库存水平。由于大多数零售商根据期望的服务水平(例如,填充率)做出库存决策,因此了解客户替代行为如何影响不同的客户服务度量是很重要的。在本研究中,提出了一个广泛的理论框架,并用于开发预测已实现项目和类别填充率的决策树方法。我们发现项目填充率主要是焦点项目的目标服务水平和从替代项目切换到焦点项目的意愿的函数。品类填充率受两类目标服务水平的影响,而切换意愿放大了二者的作用。决策树方法在大多数情况下是一个准确的预测器,然而,当替代意愿增加时,它倾向于高估项目填充率。该方法还可以准确地预测类别填充率,在不对称可替代性的情况下。
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引用次数: 1
Unobserved variables in archival research: Achieving both theoretical and statistical identification 档案研究中未观察到的变量:实现理论和统计识别
IF 10.3 2区 管理学 Q1 MANAGEMENT Pub Date : 2023-07-01 DOI: 10.1111/jbl.12358
Jason Miller, Andrew Balthrop, Beth Davis-Sramek, Robert Glenn Richey Jr
<p>A welcomed addition to the logistics and supply chain management (L&SCM) research landscape has been growth in the use of archival data, defined as data collected by an entity outside the research team (Miller et al., <span>2021</span>). Expansion in the use of archival data is stimulated by discussions concerning the generally accepted limitations of primary data research and related debate about when and how the use of primary data is appropriate (e.g., Montabon et al., <span>2018</span>; Schoenherr et al., <span>2015</span>). Concurrently, there has been recognition that research utilizing archival data opens new avenues of emphasis for L&SCM research in answering a wide array of questions. When archival data is generated from industry and operations (e.g., DeHoratius et al., <span>2022</span>), direct application may be enhanced. Additionally, archival data is highly accessible, which aids in both replication and extension (Pagell, <span>2021</span>).</p><p>As with every research design, archival data poses multiple limitations, and there are unique challenges as researchers employing the data are detached from the original collection process. Recent articles have tackled issues concerning how to establish strong validity claims for measures derived from archival sources (Miller et al., <span>2021</span>) and how to formulate statistical models that ensure theoretical hypotheses map to estimated parameters (Ketokivi et al., <span>2021</span>). We refer to this as <i>statistical identification</i>, which focuses on the confidence that an estimated statistical parameter (e.g., regression coefficient) is reasonably unbiased and not overly sensitive to changes in the structure of the statistical model. Possibly the greatest threat to statistical identification is the existence of one or more unmeasured variables that reside theoretically upstream or parallel to the independent variables. If included as predictors in a statistical model, these variables could be significantly related to the outcome variable. This is highly problematic if the estimates of the independent variables could shift substantially (Miller & Kulpa, <span>2022</span>). We see a significant amount of emphasis on this aspect of the research, and the general remedy involves utilizing a combination of control variables and performing robustness tests (sometimes in excessive numbers) to rule out alternative explanations.</p><p>One fundamental issue that has not been adequately addressed in L&SCM research is related to theorizing. Theorizing involves devising hypotheses that will be tested with this archival data. It is not enough to develop statistical models where there is a reasonable degree of confidence that focal parameters are statistically identified. It is just as important to provide evidence of <i>theoretical identification</i>, defined here as the existence of strong and convincing rationale(s) that the theorized mechanisms bring to the reported resu
物流和供应链管理(L&SCM)研究领域的一个受欢迎的补充是档案数据的使用不断增加,档案数据被定义为研究团队以外的实体收集的数据(Miller等人,2021)。关于原始数据研究普遍接受的局限性的讨论以及关于何时以及如何使用原始数据是适当的相关辩论(例如,Montabon等人,2018;Schoenherr et al., 2015)。同时,人们已经认识到,利用档案数据的研究为供应链管理研究开辟了新的途径,以回答一系列广泛的问题。当从工业和运营中产生档案数据时(例如,DeHoratius等人,2022),直接应用可能会得到加强。此外,档案数据是高度可访问的,这有助于复制和扩展(Pagell, 2021)。与每一个研究设计一样,档案数据具有多重局限性,并且由于使用数据的研究人员与原始收集过程分离,因此存在独特的挑战。最近的文章讨论了如何为来自档案来源的测量方法建立强有力的有效性声明(Miller et al., 2021)以及如何制定统计模型以确保理论假设映射到估计参数(Ketokivi et al., 2021)。我们将此称为统计识别,其重点是估计的统计参数(例如,回归系数)是合理无偏的,并且对统计模型结构的变化不过度敏感的置信度。可能对统计识别的最大威胁是存在一个或多个理论上位于独立变量上游或平行的未测量变量。如果将这些变量作为预测因子包括在统计模型中,这些变量可能与结果变量显著相关。如果自变量的估计值可能发生重大变化,这是非常有问题的(Miller &Kulpa, 2022)。我们看到了对这方面研究的大量强调,一般的补救措施包括利用控制变量的组合和执行稳健性测试(有时数量过多)来排除其他解释。在供应链管理研究中,一个尚未得到充分解决的基本问题是理论化。理论化包括设计假设,这些假设将被这些档案数据所检验。发展统计模型是不够的,因为在统计上已经确定了震源参数,这在一定程度上是可信的。同样重要的是提供理论鉴定的证据,这里定义为存在强有力的和令人信服的理由,即理论化的机制给报告的结果带来了什么。由于档案数据没有捕捉到未观察到的过程,而这些过程被假定会带来假设的关系,因此在档案研究中建立理论有时比使用主要方法时更具挑战性(Godfrey &希尔,1995;Ketokivi,Mantere, 2021)。在这个问题上缺乏指导是有问题的,因为它可以(a)鼓励那些在没有坚实理论推理的情况下提出“新颖”发现的研究,(b)阻碍L&SCM研究人员回答重要问题,以及(c)在同行评审过程中导致作者和审稿人之间的混淆。在这篇社论中,我们希望为作者和审稿人澄清利用档案数据进行理论化的问题。鉴于Jason Miller博士和Andy Balthrop博士在这一领域卓越的方法论专业知识,我们邀请他们共同撰写这份手稿。为了解决理论识别的需要,我们强调在假设变量之间的关系时发展基于机制的解释的重要性。我们认为,在研究过程中,明确解释“在特定背景下运作以产生感兴趣的结果的潜在实体、过程或结构”是至关重要的,这些实体、过程或结构是理论化的,可以带来假设的效果(Astbury &Leeuw, 2010, p. 368)。提供基于机制的解释的重点应该是发展解释未观察到的潜在过程的逻辑论证。正是这些基于研究背景的不可观察的机制,为有关选定变量之间的定向关系的假设发展提供了基本原理(Bunge, 1997)。在接下来的章节中,我们将进一步阐明理论识别在研究过程中应该发挥的作用。我们还提供了一个2 × 2矩阵来区分理论鉴定和统计鉴定,我们强调了为什么所有的研究都应该具有这两种特征。最后,我们将重点介绍本期发表的优秀文章。
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引用次数: 1
Competitive actions and supply chain relationships: How suppliers' value-diminishing actions affect buyers' procurement decisions 竞争行为和供应链关系:供应商的价值递减行为如何影响买方的采购决策
IF 10.3 2区 管理学 Q1 MANAGEMENT Pub Date : 2023-06-15 DOI: 10.1111/jbl.12357
Christian Hofer, Laura D'Oria, David E. Cantor, Xinyi Ren

While greater competitive activity is generally associated with competitive advantage, certain competitive actions by a supplier may have spillover effects that adversely impact buying firms, leading them to reduce future purchases from the supplier. We study the effects of competitive actions in the context of vertical buyer–supplier relationships. Specifically, leveraging insights from screening theory, we examine how a supplier firm's value-diminishing competitive actions—moves that may negatively impact buyer firms—lead to subsequent reductions in the buyer's procurement allocations and how contextual factors moderate such adverse effects. We test the associated hypotheses using a panel dataset comprising 12,690 dyadic buyer–supplier observations. A series of econometric analyses provide consistent evidence that a supplier's value-diminishing actions are associated with decreases in the buyer's purchases from the supplier, thus highlighting the “dark side” of competitive actions. Furthermore, we find that the supplier's downstream vertical relatedness and the degree to which rival suppliers pursue value-diminishing actions moderate this effect. Our findings, thus, add to our understanding of factors that shape the success and continuity of supply chain relationships and help supplier firms evaluate the economic viability of their competitive actions.

虽然更大的竞争活动通常与竞争优势有关,但供应商的某些竞争行为可能会产生溢出效应,对采购公司产生不利影响,导致它们减少未来从供应商处采购。本文研究了垂直供需关系下竞争行为的影响。具体而言,利用筛选理论的见解,我们研究了供应商公司的价值递减竞争行为(可能对买方公司产生负面影响的举动)如何导致买方采购分配的后续减少,以及背景因素如何缓和这种不利影响。我们使用包含12,690二元买方-供应商观察的面板数据集来测试相关假设。一系列计量经济学分析提供了一致的证据,证明供应商的价值递减行为与买家从供应商那里购买的减少有关,从而突出了竞争行为的“阴暗面”。此外,我们发现供应商的下游垂直相关性和竞争对手供应商追求价值递减行为的程度调节了这种影响。因此,我们的发现增加了我们对塑造供应链关系成功和连续性的因素的理解,并帮助供应商公司评估其竞争行为的经济可行性。
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引用次数: 1
Does global supply chain integration payoff? The case of maritime shipping firms 全球供应链整合是否有回报?海运公司的案例
IF 10.3 2区 管理学 Q1 MANAGEMENT Pub Date : 2023-06-08 DOI: 10.1111/jbl.12350
Robert Wiedmer, Mikaella Polyviou, John-Patrick Paraskevas

Global supply chains operate in a volatile environment characterized by risks like the 2008–2009 financial crisis, trade disputes, and the COVID-19 pandemic. Maritime shipping firms, the backbone of global supply chains, are particularly affected by this volatility. In response, these firms have pursued two strategies. First, they have acquired tangible assets to increase their capacity. These assets, however, are neither easily re-deployable to other uses nor quickly adjustable, preventing firms from flexibly matching supply and demand. Second, these firms have pursued global supply chain integration by acquiring similar firms or firms in their upstream or downstream supply chain to diversify into other supply chain activities. Anecdotal evidence suggests that some firms have successfully pursued these strategies, but others have failed, eventually exiting the market. We posit that one explanation for this difference may be how effectively these firms manage their assets relative to their supply chain integration activities. We test this proposition by drawing from resource-based theory and transaction cost economics and using longitudinal data for 148 maritime shipping firms. We also test post hoc whether typically acquired supply chain activities are beneficial. Our findings offer insights into asset management and global supply chain integration and offer advice to practitioners.

全球供应链在动荡不安的环境中运作,其特点是风险频发,如 2008-2009 年金融危机、贸易争端和 COVID-19 大流行病。海运公司作为全球供应链的中坚力量,尤其受到这种波动的影响。为此,这些公司采取了两种策略。首先,它们收购有形资产,以提高运力。然而,这些资产既不容易重新部署到其他用途,也不能迅速调整,使企业无法灵活地匹配供需。其次,这些企业通过收购同类企业或其上游或下游供应链上的企业,追求全球供应链一体化,以实现其他供应链活动的多样化。轶事证据表明,一些企业成功地实施了这些战略,但另一些企业却失败了,最终退出了市场。我们认为,造成这种差异的原因之一可能是这些公司在供应链整合活动中如何有效地管理其资产。我们借鉴资源基础理论和交易成本经济学,利用 148 家海运公司的纵向数据,对这一观点进行了检验。我们还对典型的收购供应链活动是否有益进行了事后检验。我们的研究结果为资产管理和全球供应链整合提供了见解,并为从业人员提供了建议。
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引用次数: 0
Utilizing people, analytics, and AI for decision making in the digitalized retail supply chain 在数字化零售供应链中利用人员、分析和人工智能进行决策
IF 10.3 2区 管理学 Q1 MANAGEMENT Pub Date : 2023-06-06 DOI: 10.1111/jbl.12355
Rebekah I. Brau, Nada R. Sanders, John Aloysius, Donnie Williams

Our research reveals the continued and evolving role of the human factor in decision making in digitalized retail supply chains. We compare managerial roles in a pre- and post-COVID era through conducting in-depth interviews of 25 executives spanning the retail supply chain ecosystem. We use grounded theory to develop four main contributions. First, we find that the involvement of managerial judgment is found to be progressively greater moving up the retail supply chain, away from the customer and the demand signal. Second, integration of analytics and judgment is now the primary method of decision making, and we identify elements needed for success. Third, we develop an essential framework for a successful integration process. Fourth, we isolate the necessary components of a successful process for analytics/artificial intelligence (AI) implementation. Our paper offers important insights into how analytics and AI are—and should be used—in judgment and decision making and opportunities for researchers to understand the changing role of the human factor in digitalized retail supply chains.

我们的研究揭示了人的因素在数字化零售供应链决策中的持续和不断演变的作用。我们通过对零售供应链生态系统中的 25 位高管进行深入访谈,比较了前 COVID 时代和后 COVID 时代的管理角色。我们运用基础理论做出了四大贡献。首先,我们发现在零售供应链的上游,远离客户和需求信号的地方,管理判断的参与程度逐渐增加。其次,分析和判断的整合现在是决策的主要方法,我们确定了成功所需的要素。第三,我们制定了成功整合流程的基本框架。第四,我们分离出成功实施分析/人工智能(AI)流程的必要组成部分。我们的论文为分析和人工智能如何--以及应该如何--用于判断和决策提供了重要见解,也为研究人员了解数字化零售供应链中人为因素不断变化的作用提供了机会。
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引用次数: 0
You're driving me crazy! How emotions elicited by negative driver behaviors impact customer outcomes in last mile delivery 你把我逼疯了!驾驶员消极行为引发的情绪如何影响最后一英里交付中的客户结果
IF 10.3 2区 管理学 Q1 MANAGEMENT Pub Date : 2023-06-06 DOI: 10.1111/jbl.12356
Nicolò Masorgo, Saif Mir, Adriana Rossiter Hofer

With the growth of e-commerce and associated home deliveries, understanding the role of drivers in shaping the customer experience in last-mile delivery is now more crucial than ever. Delivery drivers increasingly act as retailers' frontline employees and are thus instrumental in developing pseudorelationships between customers and retailers. Industry surveys, however, reveal that drivers admit to engaging in unprofessional behaviors with customers and often refuse to address customers' requests beyond package delivery. Following a middle-range theorizing approach and leveraging Cognitive Appraisal Theory, we investigate how two negative driver behaviors, inappropriate behavior and inflexibility, impact customer satisfaction and repurchase intentions. We also examine the moderating effect of driver affiliation, private versus outsourced, in altering the magnitude of customer responses. Results from a scenario-based experiment indicate that while the negative effects of driver inappropriate behavior on customer outcomes are mediated by anger, the effects of driver inflexibility are mediated by sadness. Moreover, the negative effect of driver inflexibility on customer outcomes is weaker for outsourced logistics than for private fleet drivers. In turn, driver inappropriate behavior exhibits similar negative effects on customer outcomes for both driver affiliations. These findings offer important insights for last-mile delivery strategy and operations research and practice.

随着电子商务和相关送货上门服务的发展,了解司机在塑造最后一英里送货客户体验方面的作用比以往任何时候都更加重要。送货司机越来越多地成为零售商的一线员工,因此在建立顾客和零售商之间的虚假关系方面发挥了重要作用。然而,行业调查显示,司机承认对顾客有不专业的行为,并且经常拒绝满足顾客的要求。本文采用中间理论化的方法,利用认知评价理论,研究了不当行为和缺乏灵活性这两种消极的司机行为对顾客满意度和再购买意愿的影响。我们还研究了司机隶属关系的调节作用,私人与外包,在改变客户反应的大小。基于场景的实验结果表明,司机不当行为对客户结果的负面影响是由愤怒介导的,而司机缺乏灵活性的负面影响是由悲伤介导的。此外,与私人车队司机相比,外包物流司机缺乏灵活性对客户结果的负面影响要弱一些。反过来,司机不当行为对两种司机关系的客户结果都表现出类似的负面影响。这些发现为最后一英里交付战略和运营研究与实践提供了重要的见解。
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引用次数: 3
How do trucking companies respond to announced versus unannounced safety crackdowns? The case of government inspection blitzes 卡车运输公司如何应对宣布的和未宣布的安全打击?政府突击检查的案例
IF 10.3 2区 管理学 Q1 MANAGEMENT Pub Date : 2023-06-06 DOI: 10.1111/jbl.12353
Andrew Balthrop, Alex Scott, Jason Miller

Ensuring motor carriers comply with safety rules is critical to the efficient workings of supply chains and the safety of the motoring public. However, little is understood regarding how carriers respond to changes in the likelihood of inspection (a.k.a., “crackdowns”) undertaken by the Department of Transportation. Drawing on the regulatory compliance and criminology literature, we extend the rational cheater explanation that undergirds carrier safety research by incorporating principles from attention-based theory to devise new theoretical predictions regarding how carriers respond to announced versus unannounced inspection crackdowns. To test our theory, we rely on exogenous variation in the probability of inspection from the DOT's use of announced and unannounced inspection “blitzes.” We test predictions using a longitudinal dataset of nearly 10 million truck inspections from 2012 to 2016. We find firms with lower costs of compliance, and higher costs of avoiding inspections improve compliance prior to and during announced blitzes. Small firms with lower costs of avoidance tend to avoid announced blitzes. Unannounced blitzes result in no changes in compliance or avoidance, providing evidence that awareness is driving our results.

确保汽车运输公司遵守安全规则对供应链的有效运作和驾驶公众的安全至关重要。然而,对于航空公司如何应对运输部检查(又称“打击”)可能性的变化,人们知之甚少。根据法规遵从性和犯罪学文献,我们扩展了作为载体安全研究基础的理性骗子解释,结合了基于注意的理论的原则,设计了关于载体如何应对事先通知的检查和未事先通知的检查打击的新的理论预测。为了检验我们的理论,我们依赖于外生的检查概率的变化,这些变化来自于DOT使用的宣布和不宣布的检查“闪电战”。我们使用2012年至2016年近1000万辆卡车检查的纵向数据集来测试预测。我们发现,合规成本较低的公司和避免检查成本较高的公司在宣布的突击检查之前和期间提高了合规水平。规避成本较低的小公司倾向于避免公开的闪电战。未经宣布的闪电战不会导致依从性或规避的变化,这提供了证据,证明意识正在推动我们的结果。
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引用次数: 1
Adapting the retail business model to omnichannel strategy: A supply chain management perspective 使零售商业模式适应全渠道战略:供应链管理视角
IF 10.3 2区 管理学 Q1 MANAGEMENT Pub Date : 2023-05-30 DOI: 10.1111/jbl.12352
Rafay Ishfaq, Jessica Darby, Brian Gibson

Retail firms have developed new product and service offerings to meet the changing needs of omnichannel customers. While, prior research has documented these offerings in detail, little is yet known about how retail firms can best adapt different aspects of their organizations to the new omnichannel environment. We specifically focus on the intra-firm changes that affected the role of the firm's supply chain organization and its interactions with other business entities within the retail enterprise. This paper provides an in-depth understanding of the new business processes, organizational structures, governance mechanisms and customer interactions; collectively described as the retail business model (BM). Drawing on the tenets of BM theory, we present findings from a qualitative study of 15 leading U.S. omnichannel retailers to identify key elements of the new retail BM, develop a conceptual framework of the BM innovation process, and highlight the pivotal role of the supply chain organization in helping firms adapt and implement the omnichannel strategy. We conclude by developing research propositions to articulate the connections among different elements of the BM innovation process and how firms can institutionalize this process to respond to the everchanging retail business environment.

零售企业开发了新的产品和服务,以满足全渠道客户不断变化的需求。虽然之前的研究已经详细记录了这些产品,但对于零售企业如何才能最好地调整其组织的不同方面以适应新的全渠道环境却知之甚少。我们特别关注公司内部的变化,这些变化影响了公司供应链组织的作用以及它与零售企业内其他业务实体的互动。本文提供了对新业务流程、组织结构、管理机制和客户互动的深入理解,这些统称为零售商业模式(BM)。根据商业模式理论的原则,我们介绍了对 15 家美国领先的全渠道零售商进行定性研究的结果,以确定新零售商业模式的关键要素,建立商业模式创新过程的概念框架,并强调供应链组织在帮助企业适应和实施全渠道战略中的关键作用。最后,我们提出了一些研究命题,以阐明经营管理创新过程中不同要素之间的联系,以及企业如何将这一过程制度化,以应对不断变化的零售商业环境。
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引用次数: 0
Modularization of the front-end logistics services in e-fulfillment 电子实现中前端物流服务的模块化
IF 10.3 2区 管理学 Q1 MANAGEMENT Pub Date : 2023-05-30 DOI: 10.1111/jbl.12354
Oznur Yurt, Metehan Feridun Sorkun, Juliana Hsuan

This study exploits service modularity in front-end logistics services in e-fulfillment, from a customer-centric approach, particularly in order management, delivery, and return. Through an online survey of UK customers, the service priorities of 494 respondents via AHP (Analytic Hierarchical Process) were analyzed. Extracting customers' service priorities, ordering behavior, and demographic information as input data, the clustering algorithm KAMILA (KAy-means for MIxed LArge data sets) was further applied. The three identified customer clusters (multichannel shoppers, infrequent shoppers, and online fans) provide preliminary evidence on how commonality and variability aspects of service modularity in front-end logistics services can optimize the number of service options and their performance levels. Therefore, our study, building on value co-creation and modularity, proposes a systematic way of exploiting service modularity for the customer segmentation process that addresses heterogeneous customer preferences cost-efficiently and uncomplicatedly. Furthermore, we provide a framework for the governance of front-end logistics services, guiding outsourcing decisions. Accordingly, it reveals the implications of customer priorities and service decomposition logic choices on value creation. Finally, the propositions formulated aim to develop theoretical foundations for explaining how the heterogeneity in customer priorities for logistics services can be managed with modularity, creating value both for customers and retailers.

本研究从以客户为中心的方法,特别是在订单管理、交付和退货方面,利用了电子履行中前端物流服务的服务模块化。通过对英国客户的在线调查,采用层次分析法(AHP)对494名受访者的服务优先级进行了分析。提取客户的服务优先级、订购行为和人口统计信息作为输入数据,进一步应用聚类算法KAMILA(KAy表示混合LArge数据集)。三个已确定的客户群(多渠道购物者、不经常光顾的购物者和在线粉丝)为前端物流服务中服务模块化的共性和可变性如何优化服务选项的数量及其性能水平提供了初步证据。因此,我们的研究在价值共创和模块化的基础上,提出了一种利用服务模块化进行客户细分过程的系统方法,该方法以成本效益高且不复杂的方式解决异构客户偏好。此外,我们为前端物流服务的治理提供了一个框架,指导外包决策。相应地,它揭示了客户优先级和服务分解逻辑选择对价值创造的影响。最后,提出的命题旨在为解释如何通过模块化管理物流服务客户优先级的异质性,为客户和零售商创造价值奠定理论基础。
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引用次数: 0
期刊
Journal of Business Logistics
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