Pub Date : 2023-01-01DOI: 10.36627/2618-8902-2023-2-2-154-166
С. К. Старов, Е Г Назаренко, Игорь Валентинович Гладких, В И Черенков
{"title":"Использование модели 3S для продвижения собственных торговых марок продуктов здорового питания","authors":"С. К. Старов, Е Г Назаренко, Игорь Валентинович Гладких, В И Черенков","doi":"10.36627/2618-8902-2023-2-2-154-166","DOIUrl":"https://doi.org/10.36627/2618-8902-2023-2-2-154-166","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"9 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86806104","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.36627/2618-8902-2023-1-1-80-84
А. А. Барышев
{"title":"Некорпоративный канал в «Дзене» как эффективный инструмент для решения b-2-b-задач","authors":"А. А. Барышев","doi":"10.36627/2618-8902-2023-1-1-80-84","DOIUrl":"https://doi.org/10.36627/2618-8902-2023-1-1-80-84","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"50 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84149272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.36627/2618-8902-2023-2-2-138-147
Екатерина Лосевская
{"title":"Технология создания эффективного сообщения для онлайн-рекламы и интернет-маркетинга при продвижении бренда","authors":"Екатерина Лосевская","doi":"10.36627/2618-8902-2023-2-2-138-147","DOIUrl":"https://doi.org/10.36627/2618-8902-2023-2-2-138-147","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"12 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78554245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.36627/2618-8902-2023-1-1-10-19
Юлия Федькина
{"title":"Корпоративный бренд и система персональных брендов","authors":"Юлия Федькина","doi":"10.36627/2618-8902-2023-1-1-10-19","DOIUrl":"https://doi.org/10.36627/2618-8902-2023-1-1-10-19","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"3 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83222945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.36627/2618-8902-2023-2-2-104-115
Людмила Чернуха, Екатерина Бирюкова
{"title":"Клеймы против минимализма: как найти баланс?","authors":"Людмила Чернуха, Екатерина Бирюкова","doi":"10.36627/2618-8902-2023-2-2-104-115","DOIUrl":"https://doi.org/10.36627/2618-8902-2023-2-2-104-115","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"9 19 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88818015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.36627/2618-8902-2023-2-2-116-121
Александра Альтергот
{"title":"Маркетинговые исследования — ключевой инструмент при разработке бренда","authors":"Александра Альтергот","doi":"10.36627/2618-8902-2023-2-2-116-121","DOIUrl":"https://doi.org/10.36627/2618-8902-2023-2-2-116-121","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"4 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73251884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.36627/2618-8902-2023-1-1-2-8
М.Ф. Дорохова
{"title":"Мимикрия под ребрендинг. Как не стать неудачным клоном уходящих брендов","authors":"М.Ф. Дорохова","doi":"10.36627/2618-8902-2023-1-1-2-8","DOIUrl":"https://doi.org/10.36627/2618-8902-2023-1-1-2-8","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"22 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79015852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.36627/2618-8902-2023-2-2-148-152
Юлия Бюрг
{"title":"Эффективное использование системы мониторинга для отслеживания упоминаний бренда","authors":"Юлия Бюрг","doi":"10.36627/2618-8902-2023-2-2-148-152","DOIUrl":"https://doi.org/10.36627/2618-8902-2023-2-2-148-152","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"89 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72832618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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