Pub Date : 2023-12-26DOI: 10.1080/02650487.2023.2299122
Hsiao-Ching Lee, Chun-Tuan Chang, Jia-Ling Lee, Chia-Han Chang, Yu-kang Lee
We propose that the choice between presenting a single victim or a group of victims in a charity ad should take into consideration the facial expression of the victim(s), entitativity, and the vict...
{"title":"Crying victims deserve more? how victim image, facial expression, entitativity and victim story impact charity advertising persuasiveness","authors":"Hsiao-Ching Lee, Chun-Tuan Chang, Jia-Ling Lee, Chia-Han Chang, Yu-kang Lee","doi":"10.1080/02650487.2023.2299122","DOIUrl":"https://doi.org/10.1080/02650487.2023.2299122","url":null,"abstract":"We propose that the choice between presenting a single victim or a group of victims in a charity ad should take into consideration the facial expression of the victim(s), entitativity, and the vict...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"13 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139056610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-18DOI: 10.1080/02650487.2023.2293583
Kasey Windels, Kelsey Lunsford, Noura Ibrahim
Despite 50 years of programming such as the Minorities in Advertising Internship Program, U.S. advertising agencies are still overwhelmingly White. This study uses in-depth interviews with 32 adver...
{"title":"Invisible labors: U.S. advertising agencies’ race and ethnicity problem","authors":"Kasey Windels, Kelsey Lunsford, Noura Ibrahim","doi":"10.1080/02650487.2023.2293583","DOIUrl":"https://doi.org/10.1080/02650487.2023.2293583","url":null,"abstract":"Despite 50 years of programming such as the Minorities in Advertising Internship Program, U.S. advertising agencies are still overwhelmingly White. This study uses in-depth interviews with 32 adver...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"13 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139036317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-08DOI: 10.1080/02650487.2023.2290857
Shelly Rathee
Published in International Journal of Advertising: The Review of Marketing Communications (Ahead of Print, 2023)
发表于《国际广告期刊》：营销传播评论》（2023 年，印刷版前）
{"title":"Introduction to the special issue on the role of sustainability in advertising","authors":"Shelly Rathee","doi":"10.1080/02650487.2023.2290857","DOIUrl":"https://doi.org/10.1080/02650487.2023.2290857","url":null,"abstract":"Published in International Journal of Advertising: The Review of Marketing Communications (Ahead of Print, 2023)","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"228 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138561706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-21DOI: 10.1080/02650487.2023.2273075
Charles R. Taylor
Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 42, No. 8, 2023)
发表于《国际广告杂志:营销传播评论》(第42卷，第8期，2023年)
{"title":"Sonic branding as a promotional tool: a concept whose time has come and a call for research","authors":"Charles R. Taylor","doi":"10.1080/02650487.2023.2273075","DOIUrl":"https://doi.org/10.1080/02650487.2023.2273075","url":null,"abstract":"Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 42, No. 8, 2023)","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"25 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138516899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Drip pricing practice, which involves promoting a seemingly low initial price and then introducing add-on price components without upfront disclosures, is commonly seen as a deceptive advertising p...
{"title":"The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice","authors":"Somak Banerjee, Sujay Dutta, Abhijit Biswas, Hyokjin Kwak","doi":"10.1080/02650487.2023.2282868","DOIUrl":"https://doi.org/10.1080/02650487.2023.2282868","url":null,"abstract":"Drip pricing practice, which involves promoting a seemingly low initial price and then introducing add-on price components without upfront disclosures, is commonly seen as a deceptive advertising p...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"30 5","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138496612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-06DOI: 10.1080/02650487.2023.2276625
Rachel Esther Lim, Ji Mi Hong
AbstractThree experimental studies were carried out to understand how consumer knowledge of corporate social responsibility (CSR) affects their responses to a brand’s social initiatives for high versus low brand–cause fit. Studies 1 and 2 examined the effects of subjective CSR knowledge on consumer responses. Study 1 indicated that consumers with low CSR knowledge showed more favorable responses to high brand–cause fit CSR, whereas consumers with high CSR knowledge preferred low brand–cause fit CSR. In Study 2, the perceived novelty of a brand’s CSR initiative mediated the interaction effect on attitudes toward advertisements and brands. Study 3 replicated the results of Study 2 using a real brand and measuring objective CSR knowledge. The findings of the three experimental studies provide both theoretical and practical insights into how consumers’ knowledge of CSR affects their response to CSR initiatives, especially regarding different types of brand–cause fit.Keywords: Corporate social responsibility (CSR)brand–cause fitCSR knowledgesubjective knowledgeobjective knowledgeperceived novelty Disclosure statementThe authors declare that there is no conflict of interest.Data availability statementData will be made available on request.
{"title":"Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response","authors":"Rachel Esther Lim, Ji Mi Hong","doi":"10.1080/02650487.2023.2276625","DOIUrl":"https://doi.org/10.1080/02650487.2023.2276625","url":null,"abstract":"AbstractThree experimental studies were carried out to understand how consumer knowledge of corporate social responsibility (CSR) affects their responses to a brand’s social initiatives for high versus low brand–cause fit. Studies 1 and 2 examined the effects of subjective CSR knowledge on consumer responses. Study 1 indicated that consumers with low CSR knowledge showed more favorable responses to high brand–cause fit CSR, whereas consumers with high CSR knowledge preferred low brand–cause fit CSR. In Study 2, the perceived novelty of a brand’s CSR initiative mediated the interaction effect on attitudes toward advertisements and brands. Study 3 replicated the results of Study 2 using a real brand and measuring objective CSR knowledge. The findings of the three experimental studies provide both theoretical and practical insights into how consumers’ knowledge of CSR affects their response to CSR initiatives, especially regarding different types of brand–cause fit.Keywords: Corporate social responsibility (CSR)brand–cause fitCSR knowledgesubjective knowledgeobjective knowledgeperceived novelty Disclosure statementThe authors declare that there is no conflict of interest.Data availability statementData will be made available on request.","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"11 10","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135589634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-01DOI: 10.1080/02650487.2023.2274243
Jihye Kim, Hyun Ju Jeong
AbstractIn this research, we investigate consumer responses to personalized advertising on social media by employing the theory of psychological ownership. We conducted two online experiments on Instagram and Facebook with MTurk and samples from college students, respectively. Study 1 reveals the adverse effects of personalization on activating the perception of psychological ownership, the perception of advertising relevance, positive attitudes toward advertising, and behavioral intention. The negative impacts of personalization on attitude toward advertising and behavioral intention are mediated by the sequential perception of psychological ownership and advertising relevance and further moderated by consumers’ privacy concerns. Additionally, we identified three motivational drivers that underlie the personalization effect on psychological ownership. Study 2 demonstrates advertising type as another moderator, reporting the negative effects of personalization arising only for banner ads, not native ads, through the mediation of perceived advertising relevance. Our findings suggest that while personalization in social media advertising can diminish consumer feelings of psychological ownership, leading to less favorable advertising outcomes, these effects can be mitigated with strategic approaches addressing consumer concerns over privacy and by considering advertising type.Keywords: Personalizationsocial media advertisingpsychological ownershipnative advertising Disclosure statementNo potential conflict of interest was reported by the authors.Data availability statementThe data generated during this study are not available to provide publicly.Additional informationNotes on contributorsJihye KimJihye Kim is an associate professor in the Department of Integrated Strategic Communication, College of Information and Communication, University of Kentucky. She received her Ph.D. in mass communication from the University of Florida. Her research focuses on digital strategies, online consumer behavior, and corporate social responsibility.Hyun Ju JeongHyun Ju Jeong is an assistant professor in the Department of Integrated Strategic Communication, College of Information and Communication, University of Kentucky, Lexington, KY 40406. She received her Ph.D. in advertising and public relations from Michigan State University and published articles in such outlets as the Journal of Business Research, International Journal of Advertising, and Journal of Brand Management. Her research interests are corporate social responsibility, prosocial behavior, and social media marketing.
摘要在本研究中，我们运用心理所有权理论研究了消费者对社交媒体个性化广告的反应。我们分别使用MTurk和大学生样本在Instagram和Facebook上进行了两次在线实验。研究1揭示了个性化对激活心理所有权感知、广告相关性感知、广告积极态度和行为意向的不利影响。个性化对广告态度和行为意向的负面影响是由心理所有权和广告相关性的顺序感知介导的，并进一步受到消费者隐私关注的调节。此外，我们确定了三个动机驱动因素，这些动机驱动因素是心理所有权的个性化效应的基础。研究2表明，广告类型是另一个调节因素，通过感知广告相关性的中介，报告了个性化仅对横幅广告产生的负面影响，而不是原生广告。我们的研究结果表明，虽然社交媒体广告中的个性化可能会减少消费者的心理所有权感，导致不太有利的广告效果，但可以通过解决消费者对隐私的担忧和考虑广告类型的战略方法来减轻这些影响。关键词:个性化社交媒体广告心理所有权原生广告披露声明作者未发现潜在利益冲突数据可用性声明本研究过程中产生的数据不能公开提供。本文作者jihye Kim是肯塔基大学信息与传播学院综合战略传播系的副教授。她在佛罗里达大学获得大众传播学博士学位。她的研究重点是数字战略、在线消费者行为和企业社会责任。Hyun Ju Jeong是肯塔基大学信息与传播学院综合战略传播系的助理教授，肯塔基州列克星敦市40406。她在密歇根州立大学获得广告和公共关系博士学位，并在《商业研究杂志》、《国际广告杂志》和《品牌管理杂志》等刊物上发表文章。主要研究方向为企业社会责任、亲社会行为、社交媒体营销。
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Pub Date : 2023-10-27DOI: 10.1080/02650487.2023.2273645
Elyria Kemp, Yoon-Na Cho, My Bui, Alex Kintzer
{"title":"Music to the ears: the role of sonic branding in advertising","authors":"Elyria Kemp, Yoon-Na Cho, My Bui, Alex Kintzer","doi":"10.1080/02650487.2023.2273645","DOIUrl":"https://doi.org/10.1080/02650487.2023.2273645","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"82 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136317745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-12DOI: 10.1080/02650487.2023.2264045
Hilde A. M. Voorveld, Corine S. Meppelink, Sophie C. Boerman
Advertising and brand communication in social media are increasingly driven by algorithms. Theoretically rooted in the Persuasion Knowledge Model, we aim to identify and investigate the prevalence of specific consumer groups that differ in their awareness levels, critical evaluations, and abilities to cope with such algorithmic persuasion in social media, as well as to investigate the predictors of these groups. By performing an online survey among a Dutch sample (n = 450) and a two-step cluster analysis, we identified four groups: the Control Paradox (the largest group), Fatigued, Uninformed but Critical, and Skilled and Critical. The four groups differed in respect to gender, age, education level, internet skills, self-reported knowledge of algorithms, privacy concerns, and perceived personalization of branded social media messages. Theoretically, this paper contributes to our understanding of algorithmic persuasion by proposing a consumer typology and discussing implications for the Persuasion Knowledge Model. Practically, this study provides evidence-based recommendations for policymakers on how to empower different types of consumers.
{"title":"Consumers’ persuasion knowledge of algorithms in social media advertising: identifying consumer groups based on awareness, appropriateness, and coping ability","authors":"Hilde A. M. Voorveld, Corine S. Meppelink, Sophie C. Boerman","doi":"10.1080/02650487.2023.2264045","DOIUrl":"https://doi.org/10.1080/02650487.2023.2264045","url":null,"abstract":"Advertising and brand communication in social media are increasingly driven by algorithms. Theoretically rooted in the Persuasion Knowledge Model, we aim to identify and investigate the prevalence of specific consumer groups that differ in their awareness levels, critical evaluations, and abilities to cope with such algorithmic persuasion in social media, as well as to investigate the predictors of these groups. By performing an online survey among a Dutch sample (n = 450) and a two-step cluster analysis, we identified four groups: the Control Paradox (the largest group), Fatigued, Uninformed but Critical, and Skilled and Critical. The four groups differed in respect to gender, age, education level, internet skills, self-reported knowledge of algorithms, privacy concerns, and perceived personalization of branded social media messages. Theoretically, this paper contributes to our understanding of algorithmic persuasion by proposing a consumer typology and discussing implications for the Persuasion Knowledge Model. Practically, this study provides evidence-based recommendations for policymakers on how to empower different types of consumers.","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136013162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-10DOI: 10.1080/02650487.2023.2266325
Jeong-Bin Whang, Ji Hee Song, Jong-Ho Lee
AbstractBased on collective cognitive dissonance theory and self-affirmation theory, this study examines the methods of attenuating purchase hesitation and retaining consumers’ original purchase intention of luxury goods by offering advertising messages. Two experiments were conducted to examine how purchase hesitation caused by negative feedback from peers at the purchase stage can be resolved. The results indicate that collective cognitive dissonance and self-threat at the purchase stage decreases purchase intention. Offering advertising messages containing information that supports consumer choice mitigates the negative influence of purchase hesitation on purchase intention and information search intention. Moreover, providing promotional messages to enhance self-esteem reduces consumer intention to search for additional information, but does not restore already reduced purchase intention. This study provides meaningful implications for consumer decision-making research. The findings contribute to the theoretical development of new media and future research on consumer decision-making.Keywords: Purchase hesitationluxury goodscollective cognitive dissonanceself-affirmationself-threat Disclosure statementThe Authors declare that there is no conflict of interest.Data availabilityData will be made available on request.Additional informationFundingNational Research Foundation of Korea.
{"title":"Two important strategies to attenuate consumer purchase hesitation <sup>∂</sup>","authors":"Jeong-Bin Whang, Ji Hee Song, Jong-Ho Lee","doi":"10.1080/02650487.2023.2266325","DOIUrl":"https://doi.org/10.1080/02650487.2023.2266325","url":null,"abstract":"AbstractBased on collective cognitive dissonance theory and self-affirmation theory, this study examines the methods of attenuating purchase hesitation and retaining consumers’ original purchase intention of luxury goods by offering advertising messages. Two experiments were conducted to examine how purchase hesitation caused by negative feedback from peers at the purchase stage can be resolved. The results indicate that collective cognitive dissonance and self-threat at the purchase stage decreases purchase intention. Offering advertising messages containing information that supports consumer choice mitigates the negative influence of purchase hesitation on purchase intention and information search intention. Moreover, providing promotional messages to enhance self-esteem reduces consumer intention to search for additional information, but does not restore already reduced purchase intention. This study provides meaningful implications for consumer decision-making research. The findings contribute to the theoretical development of new media and future research on consumer decision-making.Keywords: Purchase hesitationluxury goodscollective cognitive dissonanceself-affirmationself-threat Disclosure statementThe Authors declare that there is no conflict of interest.Data availabilityData will be made available on request.Additional informationFundingNational Research Foundation of Korea.","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136295291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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