Pub Date : 2024-06-17DOI: 10.1080/02650487.2024.2366089
Y. Greg Song, Natalie Brown-Devlin, Won-Ki Moon
This study examines the effectiveness of fact-checking technology in combating false advertising on social media. Focusing on two understudied consumer groups: vegans and vegetarians (Study 1) and ...
{"title":"“False advertising, fact-checked” examining how social identification affects fact-checking of false advertisements","authors":"Y. Greg Song, Natalie Brown-Devlin, Won-Ki Moon","doi":"10.1080/02650487.2024.2366089","DOIUrl":"https://doi.org/10.1080/02650487.2024.2366089","url":null,"abstract":"This study examines the effectiveness of fact-checking technology in combating false advertising on social media. Focusing on two understudied consumer groups: vegans and vegetarians (Study 1) and ...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"8 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141511001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-02DOI: 10.1080/02650487.2024.2354081
Stefan Rohrbach, Daniel Bruns, Tobias Langner
Consumers’ swiping behavior largely determines their exposure to social media advertisements. According to embodied cognition and enactment theory, advertisers might leverage atypical swiping to in...
{"title":"The vampire effect of smartphone swiping: how atypical motor actions increase ad attention but impair brand recall","authors":"Stefan Rohrbach, Daniel Bruns, Tobias Langner","doi":"10.1080/02650487.2024.2354081","DOIUrl":"https://doi.org/10.1080/02650487.2024.2354081","url":null,"abstract":"Consumers’ swiping behavior largely determines their exposure to social media advertisements. According to embodied cognition and enactment theory, advertisers might leverage atypical swiping to in...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"21 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141256284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-17DOI: 10.1080/02650487.2024.2350852
Steffi De Jans, Liselot Hudders, Bram Constandt
The current study investigates the causal relationships between exposure to gambling sports sponsorship and consumers’ gambling-linked, team, and brand outcomes, as well as the underlying explanato...
{"title":"Are gambling company sports sponsorships a losing game? Investigating consumer responses on gambling, brand and team outcomes","authors":"Steffi De Jans, Liselot Hudders, Bram Constandt","doi":"10.1080/02650487.2024.2350852","DOIUrl":"https://doi.org/10.1080/02650487.2024.2350852","url":null,"abstract":"The current study investigates the causal relationships between exposure to gambling sports sponsorship and consumers’ gambling-linked, team, and brand outcomes, as well as the underlying explanato...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"54 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141062754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-07DOI: 10.1080/02650487.2024.2348943
Chen Lou, Xuan Zhou, Qinyue Xu
While social media influencers have manifested their convertible marketing value in sponsorship deals, brands and non-profits have also been experimenting with them to promote social causes. Whethe...
{"title":"Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing","authors":"Chen Lou, Xuan Zhou, Qinyue Xu","doi":"10.1080/02650487.2024.2348943","DOIUrl":"https://doi.org/10.1080/02650487.2024.2348943","url":null,"abstract":"While social media influencers have manifested their convertible marketing value in sponsorship deals, brands and non-profits have also been experimenting with them to promote social causes. Whethe...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"64 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140930032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-29DOI: 10.1080/02650487.2024.2344947
Sidharth Muralidharan, Carrie La Ferle, Osnat Roth-Cohen
The worldview of each generation (e.g. Baby Boomers, Gen-X, Gen-Y, and Gen-Z) has unique elements, and advertising effectiveness is contingent upon considering these differences. One area where the...
每一代人（如婴儿潮一代、X 代、Y 代和 Z 代）的世界观都有其独特之处，广告效果取决于是否考虑到了这些差异。其中一个领域是...
{"title":"Diversity, equity, and inclusion (DEI) among generational cohorts: investigating attitude towards disabled models and advertising effectiveness","authors":"Sidharth Muralidharan, Carrie La Ferle, Osnat Roth-Cohen","doi":"10.1080/02650487.2024.2344947","DOIUrl":"https://doi.org/10.1080/02650487.2024.2344947","url":null,"abstract":"The worldview of each generation (e.g. Baby Boomers, Gen-X, Gen-Y, and Gen-Z) has unique elements, and advertising effectiveness is contingent upon considering these differences. One area where the...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"59 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140929973","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-21DOI: 10.1080/02650487.2024.2343204
Yung Kyun Choi, Ji Hee Song
Published in International Journal of Advertising: The Review of Marketing Communications (Ahead of Print, 2024)
发表于《国际广告期刊》：营销传播评论》（2024 年，印刷版前）
{"title":"Navigating the digital media evolution in advertising","authors":"Yung Kyun Choi, Ji Hee Song","doi":"10.1080/02650487.2024.2343204","DOIUrl":"https://doi.org/10.1080/02650487.2024.2343204","url":null,"abstract":"Published in International Journal of Advertising: The Review of Marketing Communications (Ahead of Print, 2024)","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"99 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140635350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-02DOI: 10.1080/02650487.2024.2332107
Makoto Ono, Akinori Ono
Regulatory focus theory has been used as a framework to elucidate the effects of advertising messages as well as those of some non-verbal advertising elements including endorsers’ gestures. However...
监管焦点理论已被用作阐释广告信息以及包括代言人手势在内的一些非语言广告元素效果的框架。然而...
{"title":"Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion","authors":"Makoto Ono, Akinori Ono","doi":"10.1080/02650487.2024.2332107","DOIUrl":"https://doi.org/10.1080/02650487.2024.2332107","url":null,"abstract":"Regulatory focus theory has been used as a framework to elucidate the effects of advertising messages as well as those of some non-verbal advertising elements including endorsers’ gestures. However...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"2018 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140590952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-25DOI: 10.1080/02650487.2024.2327786
Martin Eisend, Liselot Hudders, Sara Rosengren
Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 43, No. 4, 2024)
发表于《国际广告杂志》：营销传播评论》（第 43 卷第 4 期，2024 年）
{"title":"A little context, please! Understanding consumer responses to online advertising","authors":"Martin Eisend, Liselot Hudders, Sara Rosengren","doi":"10.1080/02650487.2024.2327786","DOIUrl":"https://doi.org/10.1080/02650487.2024.2327786","url":null,"abstract":"Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 43, No. 4, 2024)","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"9 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140322519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-12DOI: 10.1080/02650487.2024.2322855
Gunwoo Yoon, Cong Li, Jiangmeng Liu, Michael North, Yi (Grace) Ji, Cheng Hong
Whether a person’s attitude is predictive or consistent with their behavior is a topic that has generated much research in the literature. The current study attempts to address this research questi...
{"title":"Facebook likes and corporate revenue: testing the consistency between attitude and behavior","authors":"Gunwoo Yoon, Cong Li, Jiangmeng Liu, Michael North, Yi (Grace) Ji, Cheng Hong","doi":"10.1080/02650487.2024.2322855","DOIUrl":"https://doi.org/10.1080/02650487.2024.2322855","url":null,"abstract":"Whether a person’s attitude is predictive or consistent with their behavior is a topic that has generated much research in the literature. The current study attempts to address this research questi...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"16 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140149542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-11DOI: 10.1080/02650487.2024.2325835
Shu-Chuan Chu, Mark Yi-Cheon Yim, Juan Mundel
Today’s rapidly changing digital environments require service businesses to have a greater understanding of digital media as new forms of digital communication shift how companies interact with cu...
{"title":"Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions","authors":"Shu-Chuan Chu, Mark Yi-Cheon Yim, Juan Mundel","doi":"10.1080/02650487.2024.2325835","DOIUrl":"https://doi.org/10.1080/02650487.2024.2325835","url":null,"abstract":"Today’s rapidly changing digital environments require service businesses to have a greater understanding of digital media as new forms of digital communication shift how companies interact with cu...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"108 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140149540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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