Pub Date : 2023-10-02DOI: 10.1080/02650487.2023.2262328
Laura De Kerpel, Anneleen Van Kerckhove, Tina Tessitore
AbstractASMR is a sensory response characterized by physical tingles in the head and spine that can be induced by everyday life cues like watching or hearing someone’s hair being brushed. As numerous videos are now deliberately designed to evoke ASMR, brands have also shown interest to include ASMR cues in their advertisements. This paper presents three studies scrutinizing ASMR experiences, both in a non-advertising and advertising context. First, a web-scraping study suggests that ASMR is typically associated with feelings of relaxation. Furthermore, two experiments show the positive influence of embedding ASMR cues in advertisements on consumers’ purchase intentions. A serial mediation analysis demonstrates that this positive effect can be explained by increased feelings of relaxation, which enable a better flow-like experience. Finally, theoretical and managerial implications are discussed.Keywords: ASMRadvertisingrelaxationflow statepurchase intentions AcknowledgmentsThe authors greatly acknowledge the help of Nicolas Dewulf in creating the stimuli and collecting the data of Study 2.Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsLaura De KerpelLaura De Kerpel (PhD, Ghent University) is a doctoral assistant in Business Economics at the Department of Marketing, Innovation, and Organisation at Ghent University, Tweekerkenstraat 2, 9000 Ghent, Belgium.Anneleen Van KerckhoveAnneleen Van Kerckhove (PhD, Ghent University) is an associate professor of marketing at the Department of Marketing, Innovation, and Organisation, at Ghent University, Tweekerkenstraat 2, 9000 Ghent, Belgium.Tina TessitoreTina Tessitore (PhD, Ghent University) is an associate professor of marketing at IÉSEG School of Management, 3 Rue de la Digue, 59000 Lille, France (LEM-CNRS UMR 9221).
asmr是一种感官反应，其特征是头部和脊柱的物理刺痛感，这种刺痛感可以由日常生活中的线索引起，比如看到或听到某人梳头。由于现在许多视频都是故意设计来唤起ASMR，品牌也有兴趣在广告中加入ASMR线索。本文介绍了三个研究，分别在非广告和广告背景下审视ASMR体验。首先，一项网络抓取研究表明，ASMR通常与放松的感觉有关。此外，两个实验表明，在广告中嵌入ASMR线索对消费者的购买意愿有积极的影响。一项连续的中介分析表明，这种积极的影响可以通过放松的感觉来解释，放松的感觉可以带来更好的流状体验。最后，讨论了理论和管理意义。关键词:asmrad广告放松心流状态购买意向鸣谢作者非常感谢Nicolas Dewulf在研究2中创造刺激和收集数据的帮助。披露声明作者未报告潜在的利益冲突。作者简介:laura De Kerpel(博士，根特大学)是根特大学市场营销、创新和组织系的商业经济学博士助理，位于比利时根特市Tweekerkenstraat 29,000。Anneleen Van Kerckhove(博士，根特大学)是根特大学市场营销、创新和组织系的副教授，位于比利时根特市Tweekerkenstraat 29,000。Tina Tessitore(博士，根特大学)，法国里尔迪格街3号(LEM-CNRS UMR 9221) IÉSEG管理学院市场营销学副教授。
{"title":"Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention","authors":"Laura De Kerpel, Anneleen Van Kerckhove, Tina Tessitore","doi":"10.1080/02650487.2023.2262328","DOIUrl":"https://doi.org/10.1080/02650487.2023.2262328","url":null,"abstract":"AbstractASMR is a sensory response characterized by physical tingles in the head and spine that can be induced by everyday life cues like watching or hearing someone’s hair being brushed. As numerous videos are now deliberately designed to evoke ASMR, brands have also shown interest to include ASMR cues in their advertisements. This paper presents three studies scrutinizing ASMR experiences, both in a non-advertising and advertising context. First, a web-scraping study suggests that ASMR is typically associated with feelings of relaxation. Furthermore, two experiments show the positive influence of embedding ASMR cues in advertisements on consumers’ purchase intentions. A serial mediation analysis demonstrates that this positive effect can be explained by increased feelings of relaxation, which enable a better flow-like experience. Finally, theoretical and managerial implications are discussed.Keywords: ASMRadvertisingrelaxationflow statepurchase intentions AcknowledgmentsThe authors greatly acknowledge the help of Nicolas Dewulf in creating the stimuli and collecting the data of Study 2.Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsLaura De KerpelLaura De Kerpel (PhD, Ghent University) is a doctoral assistant in Business Economics at the Department of Marketing, Innovation, and Organisation at Ghent University, Tweekerkenstraat 2, 9000 Ghent, Belgium.Anneleen Van KerckhoveAnneleen Van Kerckhove (PhD, Ghent University) is an associate professor of marketing at the Department of Marketing, Innovation, and Organisation, at Ghent University, Tweekerkenstraat 2, 9000 Ghent, Belgium.Tina TessitoreTina Tessitore (PhD, Ghent University) is an associate professor of marketing at IÉSEG School of Management, 3 Rue de la Digue, 59000 Lille, France (LEM-CNRS UMR 9221).","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135829929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-27DOI: 10.1080/02650487.2023.2262859
Quan Xie, Sidharth Muralidharan, Steven M. Edwards
AbstractInnovative companies are experimenting with branded NFTs as part of their marketing strategies to engage consumers who are seeking exclusive content. Young consumers tend to be early adopters of blockchain technologies and are seeking branded NFTs for their own purposes. Using a U.S. sample of Gen-Z and Millennials (n = 1,053), we examined the values (i.e. informative, entertainment, unique, expressive values) consumers are seeking in the acquisition and display of branded NFTs and explored how their tendencies toward status consumption, perceived financial constraint, and dispositional innovativeness influenced their willingness to engage in brand WOM. The analyses confirmed the proposed model and revealed that value perceptions (unique, entertainment, and expressive values) helped elicit an individual’s sense of status consumption and dispositional innovativeness. This relationship resulted in positive brand WOM. For the financially constrained, the unique value offered by NFTs was important for positive WOM to manifest. This research helps both marketers and policymakers better understand consumers’ psychological responses to branded NFTs.Keywords: Non-fungible token marketingstatus consumptiondispositional innovativenessfinancial constraintsvalue perceptionbrand WOM Disclosure statementNo potential conflict of interest was reported by the author(s).Data availability statementDue to the ethical nature of the research, supporting data is not available.Additional informationFundingThis work was supported by the Southern Methodist University under the Meadows Faculty Development Grant.Notes on contributorsQuan XieQuan Xie (Ph.D., Ohio University) is an Assistant Professor of Advertising at the Temerlin Advertising Institute in Southern Methodist University. Her research focuses on the advertising effects in the interrelated contexts of digital technologies and culture. From this perspective, she investigates the mechanisms through which advertising affects information processing, consumer behavior, and brand building at the intersection of digital media and culture. Her research topics focus on content marketing, digital advertising, and social media advertising. Her research has been published in the Journal of Advertising, Journal of Business Research, International Journal of Advertising, Journal of Interactive Advertising, Journal of Product & Brand Management, and Journal of Research in Interactive Marketing, among others.Sidharth MuralidharanSidharth Muralidharan (Ph.D., The University of Southern Mississippi) is an Associate Professor and Director of Graduate Studies at the Temerlin Advertising Institute in Southern Methodist University. He formerly worked as a junior account executive for Zehnder Communications, New Orleans. His primary research interests lie in pro-social marketing, specifically, advertising’s impact on mitigating social and environmental issues in India and abroad, while secondary research interests include soci
【摘要】创新公司正在尝试将品牌nft作为其营销策略的一部分，以吸引那些寻求独家内容的消费者。年轻消费者往往是区块链技术的早期采用者，他们正在为自己的目的寻求品牌nft。我们以美国z世代和千禧一代为样本(n = 1053)，考察了消费者在购买和展示品牌nft时所追求的价值(即信息、娱乐、独特、表达价值)，并探讨了他们的地位消费倾向、感知到的财务约束和性格创新如何影响他们参与品牌口碑传播的意愿。分析证实了所提出的模型，并揭示了价值观念(独特的、娱乐的和表达的价值观)有助于引发个人的地位、消费和性格创新意识。这种关系产生了积极的品牌口碑。对于财政拮据的国家来说，nft提供的独特价值对于积极的口碑表现是很重要的。这项研究有助于营销人员和政策制定者更好地了解消费者对品牌nft的心理反应。关键词:不可替代代币营销现状消费配置创新财务约束价值感知品牌口碑披露声明作者未报告潜在的利益冲突。数据可用性声明由于研究的伦理性质，无法获得支持数据。本研究得到了南卫理公会大学梅多斯学院发展基金的支持。谢泉(俄亥俄大学博士)，南卫理公会大学特默林广告学院广告学助理教授。她的研究主要集中在数字技术和文化相互关联的背景下的广告效应。从这个角度来看，她研究了广告在数字媒体和文化的交叉点上影响信息处理、消费者行为和品牌建设的机制。她的研究课题主要集中在内容营销、数字广告和社交媒体广告。她的研究成果发表在《广告杂志》、《商业研究杂志》、《国际广告杂志》、《互动广告杂志》、《产品与品牌管理杂志》和《互动营销研究杂志》等杂志上。Sidharth Muralidharan(博士，南密西西比大学)是南卫理公会大学Temerlin广告学院的副教授和研究生研究主任。他曾在新奥尔良的先达通信公司(Zehnder Communications)担任初级客户主管。他的主要研究兴趣是亲社会营销，特别是广告对缓解印度和国外社会和环境问题的影响，而次要研究兴趣包括社交媒体和在线广告。他的作品发表在《广告杂志》、《广告研究杂志》、《国际广告杂志》、《国际消费者研究杂志》、《网络心理学、行为和社交网络》等杂志上。Steven M. Edwards(德克萨斯大学奥斯汀分校博士)是新媒体环境中说服性沟通的公认学者，教授分析学、社交媒体营销、消费者参与和使用游戏化的品牌忠诚度课程。他的研究探讨了消费者对在线3D互动体验的侵入感和反应。他的研究发表在许多期刊和书籍上。他是互动广告杂志的前任编辑，美国广告学会副主席，并在该领域的主要期刊的编辑审查委员会任职。其他研究则探讨了产品植入、使用互联网的动机，以及负面信息对名人代言效果的影响。
{"title":"Who will buy the idea of non-fungible token (NFT) marketing? Understanding consumers’ psychological tendencies and value perceptions of branded NFTs","authors":"Quan Xie, Sidharth Muralidharan, Steven M. Edwards","doi":"10.1080/02650487.2023.2262859","DOIUrl":"https://doi.org/10.1080/02650487.2023.2262859","url":null,"abstract":"AbstractInnovative companies are experimenting with branded NFTs as part of their marketing strategies to engage consumers who are seeking exclusive content. Young consumers tend to be early adopters of blockchain technologies and are seeking branded NFTs for their own purposes. Using a U.S. sample of Gen-Z and Millennials (n = 1,053), we examined the values (i.e. informative, entertainment, unique, expressive values) consumers are seeking in the acquisition and display of branded NFTs and explored how their tendencies toward status consumption, perceived financial constraint, and dispositional innovativeness influenced their willingness to engage in brand WOM. The analyses confirmed the proposed model and revealed that value perceptions (unique, entertainment, and expressive values) helped elicit an individual’s sense of status consumption and dispositional innovativeness. This relationship resulted in positive brand WOM. For the financially constrained, the unique value offered by NFTs was important for positive WOM to manifest. This research helps both marketers and policymakers better understand consumers’ psychological responses to branded NFTs.Keywords: Non-fungible token marketingstatus consumptiondispositional innovativenessfinancial constraintsvalue perceptionbrand WOM Disclosure statementNo potential conflict of interest was reported by the author(s).Data availability statementDue to the ethical nature of the research, supporting data is not available.Additional informationFundingThis work was supported by the Southern Methodist University under the Meadows Faculty Development Grant.Notes on contributorsQuan XieQuan Xie (Ph.D., Ohio University) is an Assistant Professor of Advertising at the Temerlin Advertising Institute in Southern Methodist University. Her research focuses on the advertising effects in the interrelated contexts of digital technologies and culture. From this perspective, she investigates the mechanisms through which advertising affects information processing, consumer behavior, and brand building at the intersection of digital media and culture. Her research topics focus on content marketing, digital advertising, and social media advertising. Her research has been published in the Journal of Advertising, Journal of Business Research, International Journal of Advertising, Journal of Interactive Advertising, Journal of Product & Brand Management, and Journal of Research in Interactive Marketing, among others.Sidharth MuralidharanSidharth Muralidharan (Ph.D., The University of Southern Mississippi) is an Associate Professor and Director of Graduate Studies at the Temerlin Advertising Institute in Southern Methodist University. He formerly worked as a junior account executive for Zehnder Communications, New Orleans. His primary research interests lie in pro-social marketing, specifically, advertising’s impact on mitigating social and environmental issues in India and abroad, while secondary research interests include soci","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135535842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-25DOI: 10.1080/02650487.2023.2262325
Ying Huang
AbstractGrounded on the theories on rhetorical figures, incongruity, humor, and the Extended Parallel Process Model, this experimental study examined the effects of negatively framed visual hyperbole in advertising, a previously unexplored research area. Negatively framed literal ads and hyperbole ads with two levels of exaggeration were compared. The results showed that high-intensity negative hyperboles were more incongruous, more humorous, and less truthful than their literal counterparts, while the effects of low-intensity negative hyperboles and literal ads did not differ. High-intensity hyperboles (vs. literal ads) exerted a positive influence on ad attitude through incongruity and humor, and a negative influence on ad attitude through ad truthfulness. The two conditions did not differ in ad attitude. As expected, the fear response did not differ between the literal and the two hyperbole conditions. Theoretical and practical implications are discussed.Keywords: Visual hyperbolerhetorical figurenegative appealnegative intensityincongruityhumor Disclosure statementNo potential conflict of interest was reported by the author.Data availability statementThe data that support the findings of this research are available from the corresponding author upon reasonable request.Additional informationNotes on contributorsYing HuangYing Huang (Ph.D. Southern Illinois University Carbondale) is an associate professor in the Department of Communication, University of West Florida. Her research interests include the content and effects of visual rhetorical figures, and the representations of race and gender in advertising.
{"title":"Fear or humor? The effects of negatively framed visual hyperbole in advertising","authors":"Ying Huang","doi":"10.1080/02650487.2023.2262325","DOIUrl":"https://doi.org/10.1080/02650487.2023.2262325","url":null,"abstract":"AbstractGrounded on the theories on rhetorical figures, incongruity, humor, and the Extended Parallel Process Model, this experimental study examined the effects of negatively framed visual hyperbole in advertising, a previously unexplored research area. Negatively framed literal ads and hyperbole ads with two levels of exaggeration were compared. The results showed that high-intensity negative hyperboles were more incongruous, more humorous, and less truthful than their literal counterparts, while the effects of low-intensity negative hyperboles and literal ads did not differ. High-intensity hyperboles (vs. literal ads) exerted a positive influence on ad attitude through incongruity and humor, and a negative influence on ad attitude through ad truthfulness. The two conditions did not differ in ad attitude. As expected, the fear response did not differ between the literal and the two hyperbole conditions. Theoretical and practical implications are discussed.Keywords: Visual hyperbolerhetorical figurenegative appealnegative intensityincongruityhumor Disclosure statementNo potential conflict of interest was reported by the author.Data availability statementThe data that support the findings of this research are available from the corresponding author upon reasonable request.Additional informationNotes on contributorsYing HuangYing Huang (Ph.D. Southern Illinois University Carbondale) is an associate professor in the Department of Communication, University of West Florida. Her research interests include the content and effects of visual rhetorical figures, and the representations of race and gender in advertising.","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135816363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-08DOI: 10.1080/02650487.2023.2245278
Lars Bergkvist, Freya De Keyzer, Cristian Buzeta
Drawing on recent research and debates in social sciences, this paper situates replication in an advertising research context. We clarify the role of replication in the field and outline the challenges inherent in replication studies in advertising research. We further elaborate on how researchers should engage in replication research to increase the truth value of advertising research while overcoming the obstacles to replication research. Finally, we discuss how advertising scholars, reviewers, and editors can facilitate replication research to reduce the share of false-positive results and accumulate knowledge in the discipline. We see replication as critical in advertising research, given the high variability of experimental factors and the applied nature of the field. Therefore, a better understanding of replications and the challenges of advertising research should inspire scholars to engage in more replication attempts and reviewers and editors to consider it for publication.
{"title":"Perspectives: replication is more than meets the eye","authors":"Lars Bergkvist, Freya De Keyzer, Cristian Buzeta","doi":"10.1080/02650487.2023.2245278","DOIUrl":"https://doi.org/10.1080/02650487.2023.2245278","url":null,"abstract":"Drawing on recent research and debates in social sciences, this paper situates replication in an advertising research context. We clarify the role of replication in the field and outline the challenges inherent in replication studies in advertising research. We further elaborate on how researchers should engage in replication research to increase the truth value of advertising research while overcoming the obstacles to replication research. Finally, we discuss how advertising scholars, reviewers, and editors can facilitate replication research to reduce the share of false-positive results and accumulate knowledge in the discipline. We see replication as critical in advertising research, given the high variability of experimental factors and the applied nature of the field. Therefore, a better understanding of replications and the challenges of advertising research should inspire scholars to engage in more replication attempts and reviewers and editors to consider it for publication.","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136299584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-05DOI: 10.1080/02650487.2023.2252675
Fuyuan Shen, Guolan Yang, Jeff Conlin, Xiaohua Wang
{"title":"Effects of green messages in advertisements: a meta-analysis","authors":"Fuyuan Shen, Guolan Yang, Jeff Conlin, Xiaohua Wang","doi":"10.1080/02650487.2023.2252675","DOIUrl":"https://doi.org/10.1080/02650487.2023.2252675","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48026039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-01DOI: 10.1080/02650487.2023.2249342
L. Hatzithomas, F. Theodorakioglou, Kostoula Margariti, Christina Boutsouki
{"title":"Cross-media advertising strategies and brand attitude: the role of cognitive load","authors":"L. Hatzithomas, F. Theodorakioglou, Kostoula Margariti, Christina Boutsouki","doi":"10.1080/02650487.2023.2249342","DOIUrl":"https://doi.org/10.1080/02650487.2023.2249342","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49501905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-30DOI: 10.1080/02650487.2023.2251287
H. T. Le, W. Yoo, Jungkun Park
{"title":"The effects of brand trustworthiness and credibility on location-based advertising: moderating effects of privacy concern and social influence","authors":"H. T. Le, W. Yoo, Jungkun Park","doi":"10.1080/02650487.2023.2251287","DOIUrl":"https://doi.org/10.1080/02650487.2023.2251287","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45725349","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-26DOI: 10.1080/02650487.2023.2250171
Nancy H. Brinson, S. Holiday, Haseon Park, Yuanwei Lyu
{"title":"Examining the effects of addressable TV advertising on children and their parents","authors":"Nancy H. Brinson, S. Holiday, Haseon Park, Yuanwei Lyu","doi":"10.1080/02650487.2023.2250171","DOIUrl":"https://doi.org/10.1080/02650487.2023.2250171","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43975513","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-21DOI: 10.1080/02650487.2023.2246258
Aniruddha Pangarkar, Paurav Shukla
this special issue focuses on the very intriguing types of luxury consumption that are shaping industry paradigms and trends, especially given the digital marketing revolution that is impacting the way luxury firms create and implement strategies to engage customers and drive sales. luxury brands communicate style, exclusivity, identity, uniqueness, superior quality, and hedonic value, all of which signal status to extended networks (Shukla and Purani 2012; Pangarkar, Patel, and Kumar 2023). While recent events, such as the CoVid-19 pandemic and the economic recession have impacted economic conditions, as per a Euromonitor international report, the luxury industry continued its impressive growth to reach USd 1.2 trillion in 2022, with a steady growth rate of around 6% (roberts 2022). according to a Kearney (2022), Chinese luxury consumers were at the forefront of this recovery, followed by US and German consumers, which led to many luxury brands such as Kering, lVMH, and Hermès experiencing resurgence after a temporary setback.
{"title":"Conspicuous and inconspicuous consumption of luxury goods in a digital world: implications for advertisers","authors":"Aniruddha Pangarkar, Paurav Shukla","doi":"10.1080/02650487.2023.2246258","DOIUrl":"https://doi.org/10.1080/02650487.2023.2246258","url":null,"abstract":"this special issue focuses on the very intriguing types of luxury consumption that are shaping industry paradigms and trends, especially given the digital marketing revolution that is impacting the way luxury firms create and implement strategies to engage customers and drive sales. luxury brands communicate style, exclusivity, identity, uniqueness, superior quality, and hedonic value, all of which signal status to extended networks (Shukla and Purani 2012; Pangarkar, Patel, and Kumar 2023). While recent events, such as the CoVid-19 pandemic and the economic recession have impacted economic conditions, as per a Euromonitor international report, the luxury industry continued its impressive growth to reach USd 1.2 trillion in 2022, with a steady growth rate of around 6% (roberts 2022). according to a Kearney (2022), Chinese luxury consumers were at the forefront of this recovery, followed by US and German consumers, which led to many luxury brands such as Kering, lVMH, and Hermès experiencing resurgence after a temporary setback.","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"42 1","pages":"1145 - 1149"},"PeriodicalIF":6.7,"publicationDate":"2023-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44277052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-20DOI: 10.1080/02650487.2023.2247902
Jane So, Youjae Yi, Nidhi Agrawal
{"title":"The hidden power of shame: how feeling ashamed enhances advertisement recall and positive attitude","authors":"Jane So, Youjae Yi, Nidhi Agrawal","doi":"10.1080/02650487.2023.2247902","DOIUrl":"https://doi.org/10.1080/02650487.2023.2247902","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48442800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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