Pub Date : 2024-03-06DOI: 10.1080/02650487.2024.2321806
Alicja Grochowska, Agnieszka Młyniec, Konrad Hryniewicz, Elżbieta Józefowicz, Karolina Ponikowska-Szmajda, Agnieszka Kaczmarek (Ozimek), Katarzyna Wisiecka, Paulina Ślęzak, Krzysztof Krejtz
An attempt to identify relationships between the Big Five personality traits and responses to advertising was made by meta-analyzing results of 15 studies (308 correlations). Variables of brand fam...
{"title":"How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis","authors":"Alicja Grochowska, Agnieszka Młyniec, Konrad Hryniewicz, Elżbieta Józefowicz, Karolina Ponikowska-Szmajda, Agnieszka Kaczmarek (Ozimek), Katarzyna Wisiecka, Paulina Ślęzak, Krzysztof Krejtz","doi":"10.1080/02650487.2024.2321806","DOIUrl":"https://doi.org/10.1080/02650487.2024.2321806","url":null,"abstract":"An attempt to identify relationships between the Big Five personality traits and responses to advertising was made by meta-analyzing results of 15 studies (308 correlations). Variables of brand fam...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"20 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140070318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-24DOI: 10.1080/02650487.2024.2310937
Lars Bergkvist, Heidi Skeiseid
Sportswashing became a current media topic in the run-up to and during the Qatar 2022 Men’s FIFA World Cup. However, there is no consensus on what the term means, and there is limited research on t...
{"title":"Sportswashing: exploiting sports to clean the dirty laundry","authors":"Lars Bergkvist, Heidi Skeiseid","doi":"10.1080/02650487.2024.2310937","DOIUrl":"https://doi.org/10.1080/02650487.2024.2310937","url":null,"abstract":"Sportswashing became a current media topic in the run-up to and during the Qatar 2022 Men’s FIFA World Cup. However, there is no consensus on what the term means, and there is limited research on t...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"36 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139977324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-22DOI: 10.1080/02650487.2024.2317632
Sahil Gupta, Justin Paul, Jennifer L. Stoner, Arun Aggarwal
With the onset of the twenty first century, developing economies have kept pace with global standards in terms of information and technology. Indian consumers have already become immersed in this p...
随着二十一世纪的到来，发展中经济体在信息和技术方面已与全球标准接轨。印度消费者已经沉浸在这一领域。
{"title":"Digital transformation, online advertising, and consumer behaviour","authors":"Sahil Gupta, Justin Paul, Jennifer L. Stoner, Arun Aggarwal","doi":"10.1080/02650487.2024.2317632","DOIUrl":"https://doi.org/10.1080/02650487.2024.2317632","url":null,"abstract":"With the onset of the twenty first century, developing economies have kept pace with global standards in terms of information and technology. Indian consumers have already become immersed in this p...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"36 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139977321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-18DOI: 10.1080/02650487.2024.2309747
Charles R. Taylor
Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 43, No. 3, 2024)
发表于《国际广告杂志》：营销传播评论》（第 43 卷第 3 期，2024 年）
{"title":"Ad skipping, the ‘ad free internet’ and privacy: a call for research","authors":"Charles R. Taylor","doi":"10.1080/02650487.2024.2309747","DOIUrl":"https://doi.org/10.1080/02650487.2024.2309747","url":null,"abstract":"Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 43, No. 3, 2024)","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"1 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139909527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-12DOI: 10.1080/02650487.2024.2312751
Hye Jin Yoon, Yoon-Joo Lee, Shuoya Sun
Green demarketing has received attention as a viable strategy in response to consumers’ demand for sustainable marketing. Only a few studies focused on testing demarketing at the product level. Thi...
{"title":"Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media","authors":"Hye Jin Yoon, Yoon-Joo Lee, Shuoya Sun","doi":"10.1080/02650487.2024.2312751","DOIUrl":"https://doi.org/10.1080/02650487.2024.2312751","url":null,"abstract":"Green demarketing has received attention as a viable strategy in response to consumers’ demand for sustainable marketing. Only a few studies focused on testing demarketing at the product level. Thi...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"15 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139751646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-02DOI: 10.1080/02650487.2024.2306763
Minjung Cho, Eunju Ko, Benjamin E. Borenstein
While fashion brands, manufacturers, and third-party agencies have long used eco-labels to inform consumers about their sustainability efforts, this method is now becoming popular among retailers, ...
{"title":"The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention","authors":"Minjung Cho, Eunju Ko, Benjamin E. Borenstein","doi":"10.1080/02650487.2024.2306763","DOIUrl":"https://doi.org/10.1080/02650487.2024.2306763","url":null,"abstract":"While fashion brands, manufacturers, and third-party agencies have long used eco-labels to inform consumers about their sustainability efforts, this method is now becoming popular among retailers, ...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"47 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139678467","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-30DOI: 10.1080/02650487.2023.2300927
Carla Ferraro, Sean Sands, Nives Zubcevic-Basic, Colin Campbell
In recent years the popularity of social media influencers has grown exponentially, in part because influencers tend to not be seen as advertising and they enable brands to reach engaged audiences....
{"title":"Diversity in the digital age: how consumers respond to diverse virtual influencers","authors":"Carla Ferraro, Sean Sands, Nives Zubcevic-Basic, Colin Campbell","doi":"10.1080/02650487.2023.2300927","DOIUrl":"https://doi.org/10.1080/02650487.2023.2300927","url":null,"abstract":"In recent years the popularity of social media influencers has grown exponentially, in part because influencers tend to not be seen as advertising and they enable brands to reach engaged audiences....","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"24 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139656573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-29DOI: 10.1080/02650487.2024.2301891
Jihern Kim, Dongwon Min, Eunkyung Lee
The market for elderly consumers is expanding fast as the elderly population is increasing rapidly. Subsequently, the understanding of how elderly consumers perceive and make judgments of new infor...
{"title":"Rethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation","authors":"Jihern Kim, Dongwon Min, Eunkyung Lee","doi":"10.1080/02650487.2024.2301891","DOIUrl":"https://doi.org/10.1080/02650487.2024.2301891","url":null,"abstract":"The market for elderly consumers is expanding fast as the elderly population is increasing rapidly. Subsequently, the understanding of how elderly consumers perceive and make judgments of new infor...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"28 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139751644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-02DOI: 10.1080/02650487.2023.2299563
Jungyong Ahn, Jungwon Kim, Yongjun Sung
This study aims to uncover the underlying psychological mechanism through which individuals attribute ethical responsibility to conversational artificial intelligence (AI). Furthermore, this study ...
本研究旨在揭示个体将伦理责任归因于对话式人工智能（AI）的潜在心理机制。此外，本研究 ...
{"title":"The role of perceived freewill in crises of human-AI interaction: the mediating role of ethical responsibility of AI","authors":"Jungyong Ahn, Jungwon Kim, Yongjun Sung","doi":"10.1080/02650487.2023.2299563","DOIUrl":"https://doi.org/10.1080/02650487.2023.2299563","url":null,"abstract":"This study aims to uncover the underlying psychological mechanism through which individuals attribute ethical responsibility to conversational artificial intelligence (AI). Furthermore, this study ...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"121 3 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139079838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-27DOI: 10.1080/02650487.2023.2295726
Yoon Hi Sung, Chan Yun Yoo, Jiyoon (Karen) Han
This research examined a unique ad-consuming behavior on YouTube, voluntary ad-watching, triggered by the levels of parasocial interaction (PSI) that users establish with YouTubers. Study 1 reveale...
{"title":"She’s my favorite YouTuber, so I watch ads on her channel: The interplay of parasocial interaction and YouTube ad knowledge on voluntary ad-watching","authors":"Yoon Hi Sung, Chan Yun Yoo, Jiyoon (Karen) Han","doi":"10.1080/02650487.2023.2295726","DOIUrl":"https://doi.org/10.1080/02650487.2023.2295726","url":null,"abstract":"This research examined a unique ad-consuming behavior on YouTube, voluntary ad-watching, triggered by the levels of parasocial interaction (PSI) that users establish with YouTubers. Study 1 reveale...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"14 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139067796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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