Pub Date : 2016-11-02DOI: 10.1186/s41043-016-0068-7
Nkechi G Onyeneho, Ngozi I'Aronu, Ngozi Chukwu, Uju Patricia Agbawodikeizu, Malgorzata Chalupowski, S V Subramanian
Background: The study investigated the factors associated with compliance to the recommended ≥90-day uptake of micronutrients for prevention of iron-deficiency anemia during pregnancy in Nigeria.
Methods: A cross-sectional study of 1500 women who had babies within 6 months prior to the survey, drawn from six urban, peri-urban, and rural local government areas in Enugu and Imo States of Nigeria, was conducted, using a structured questionnaire. A focus group discussion was held with grandmothers and fathers of the new baby. In-depth interviews were held with health workers.
Results: There were six demographic factors in the bivariate analysis: living in an urban center and close to health facility, and being wealthy, with post-secondary education as well as older and engaged in civil service showed significant association with compliance. The urban residents complied more than the peri-urban and rural residents (χ 2 = 12.749; p = 0.002). Those living close to the health facilities complied more than those living far away (χ 2 = 24.638; p < 0.001). Those in higher wealth quintile complied more (χ 2 = 13.216; p < 0.010). Utilization of antenatal clinics during pregnancy showed statistically significant association with compliance. Those who used the ANC services complied more than those that did not (χ 2 = 6.324; p = 0.010) and the more frequent the use of ANC services the more the compliance (χ 2 = 14.771; p < 0.001). These results were confirmed when the opinions expressed in the urban, peri-urban, and rural communities are compared. However, the multivariate binary logistic regression highlighted only urban residence, closeness to health facilities, and utilization of ANC services as positively associated with compliance.
Conclusion: These findings could help in targeting health education program to increase compliance to the recommended uptake of micronutrients in prevention of anemia during pregnancy.
背景该研究调查了尼日利亚妇女在怀孕期间是否遵守了预防缺铁性贫血的微量营养素≥90 天摄入量的建议的相关因素：采用结构化问卷，对来自尼日利亚埃努古州和伊莫州六个城市、城郊和农村地方政府地区的 1500 名在调查前 6 个月内生育过婴儿的妇女进行了横断面研究。与新生儿的祖母和父亲进行了焦点小组讨论。对卫生工作者进行了深入访谈：在双变量分析中，有六个人口统计学因素：居住在城市中心、靠近医疗机构、富有、受过高等教育、年龄较大和从事公务员工作与遵医嘱有显著关系。城市居民的依从性高于城郊和农村居民（χ 2 = 12.749; p = 0.002）。居住在医疗机构附近的居民比居住在医疗机构附近的居民更遵守规定（χ 2 = 24.638; p 2 = 13.216; p 2 = 6.324; p = 0.010），而且使用产前保健服务的频率越高，遵守规定的程度越高（χ 2 = 14.771; p = 0.010）：这些研究结果有助于有针对性地开展健康教育计划，以提高孕妇在预防孕期贫血时对建议摄入微量营养素的依从性。
{"title":"Factors associated with compliance to recommended micronutrients uptake for prevention of anemia during pregnancy in urban, peri-urban, and rural communities in Southeast Nigeria.","authors":"Nkechi G Onyeneho, Ngozi I'Aronu, Ngozi Chukwu, Uju Patricia Agbawodikeizu, Malgorzata Chalupowski, S V Subramanian","doi":"10.1186/s41043-016-0068-7","DOIUrl":"10.1186/s41043-016-0068-7","url":null,"abstract":"<p><strong>Background: </strong>The study investigated the factors associated with compliance to the recommended ≥90-day uptake of micronutrients for prevention of iron-deficiency anemia during pregnancy in Nigeria.</p><p><strong>Methods: </strong>A cross-sectional study of 1500 women who had babies within 6 months prior to the survey, drawn from six urban, peri-urban, and rural local government areas in Enugu and Imo States of Nigeria, was conducted, using a structured questionnaire. A focus group discussion was held with grandmothers and fathers of the new baby. In-depth interviews were held with health workers.</p><p><strong>Results: </strong>There were six demographic factors in the bivariate analysis: living in an urban center and close to health facility, and being wealthy, with post-secondary education as well as older and engaged in civil service showed significant association with compliance. The urban residents complied more than the peri-urban and rural residents (χ <sup>2</sup> = 12.749; p = 0.002). Those living close to the health facilities complied more than those living far away (χ <sup>2</sup> = 24.638; p < 0.001). Those in higher wealth quintile complied more (χ <sup>2</sup> = 13.216; p < 0.010). Utilization of antenatal clinics during pregnancy showed statistically significant association with compliance. Those who used the ANC services complied more than those that did not (χ <sup>2</sup> = 6.324; p = 0.010) and the more frequent the use of ANC services the more the compliance (χ <sup>2</sup> = 14.771; p < 0.001). These results were confirmed when the opinions expressed in the urban, peri-urban, and rural communities are compared. However, the multivariate binary logistic regression highlighted only urban residence, closeness to health facilities, and utilization of ANC services as positively associated with compliance.</p><p><strong>Conclusion: </strong>These findings could help in targeting health education program to increase compliance to the recommended uptake of micronutrients in prevention of anemia during pregnancy.</p>","PeriodicalId":48173,"journal":{"name":"Service Industries Journal","volume":"10 1","pages":"35"},"PeriodicalIF":1.9,"publicationDate":"2016-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5090877/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81331712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-01-25DOI: 10.1080/02642069.2016.1138472
Berna Tarı Kasnakoğlu
ABSTRACT The present study proposes that co-creation is a dialogical process which involves a high level of participation by both partners, and attempts to test a co-creation model, where partners engage in a service interaction using their operant resources. Results from 65 exploratory interviews and 502 scenario-based experiments demonstrate that operant resources lead to higher levels of participation; however, participation by one partner does not lead to co-creation unless the other partner is also participating, indicating the constructive effects of a mutually contributing relationship. Results also imply that co-creation is a highly contextual and interactive phenomenon, thus the dimensions and the effects of mutual participation should be interpreted by investigating specific service contexts. Positive outcomes significantly increase with co-creation; however, well-being seems to be a concept intertwined within the dyadic service relationship rather than a remote state of the consumer.
{"title":"Antecedents and consequences of co-creation in credence-based service contexts","authors":"Berna Tarı Kasnakoğlu","doi":"10.1080/02642069.2016.1138472","DOIUrl":"https://doi.org/10.1080/02642069.2016.1138472","url":null,"abstract":"ABSTRACT The present study proposes that co-creation is a dialogical process which involves a high level of participation by both partners, and attempts to test a co-creation model, where partners engage in a service interaction using their operant resources. Results from 65 exploratory interviews and 502 scenario-based experiments demonstrate that operant resources lead to higher levels of participation; however, participation by one partner does not lead to co-creation unless the other partner is also participating, indicating the constructive effects of a mutually contributing relationship. Results also imply that co-creation is a highly contextual and interactive phenomenon, thus the dimensions and the effects of mutual participation should be interpreted by investigating specific service contexts. Positive outcomes significantly increase with co-creation; however, well-being seems to be a concept intertwined within the dyadic service relationship rather than a remote state of the consumer.","PeriodicalId":48173,"journal":{"name":"Service Industries Journal","volume":"36 1","pages":"1 - 20"},"PeriodicalIF":9.4,"publicationDate":"2016-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/02642069.2016.1138472","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59314373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-10-26DOI: 10.1080/02642069.2015.1080243
M. Fernández Fernández, F. B. Blanco Jiménez, J. R. Cuadrado Roura
This article studies the process of business services provision by business incubators. It considers this provision as an innovative and dynamic process, carried out in an open innovation context, where many elements from the entrepreneurship ecosystem (EE) interact. Thus, the article creates new knowledge because conceptually, it defines and relates all the key elements that are the source of innovation and value added: business services themselves, the EE, the context of open innovation and the features of that interaction. This conceptualization is tested empirically in two different scopes, a broad one with 255 business incubators around the world, and a Spanish case with two university incubators with some references to a foreign two-country study. Results detect some patterns of service provision according to ownership, size and partnership of the business incubators and show the efficacy of the cooperation of the private and public sectors and the universities.
{"title":"Business incubation: innovative services in an entrepreneurship ecosystem","authors":"M. Fernández Fernández, F. B. Blanco Jiménez, J. R. Cuadrado Roura","doi":"10.1080/02642069.2015.1080243","DOIUrl":"https://doi.org/10.1080/02642069.2015.1080243","url":null,"abstract":"This article studies the process of business services provision by business incubators. It considers this provision as an innovative and dynamic process, carried out in an open innovation context, where many elements from the entrepreneurship ecosystem (EE) interact. Thus, the article creates new knowledge because conceptually, it defines and relates all the key elements that are the source of innovation and value added: business services themselves, the EE, the context of open innovation and the features of that interaction. This conceptualization is tested empirically in two different scopes, a broad one with 255 business incubators around the world, and a Spanish case with two university incubators with some references to a foreign two-country study. Results detect some patterns of service provision according to ownership, size and partnership of the business incubators and show the efficacy of the cooperation of the private and public sectors and the universities.","PeriodicalId":48173,"journal":{"name":"Service Industries Journal","volume":"35 1","pages":"783 - 800"},"PeriodicalIF":9.4,"publicationDate":"2015-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/02642069.2015.1080243","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59314334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-10-03DOI: 10.1080/02642069.2015.1079817
Hector Javier Lagunes Marin, Luis Rubalcaba Bermejo
This article's objective is twofold: First, to provide a framework for understanding the role of external information sources in service innovation, with particular attention to innovation in public organisations. The second part of the article's objective is to test the proposed framework. Method of analysis is based on data at European level from the 2010 Innobarometer Survey on Public Innovation. Data is used for estimating a bivariate probit with sample selection, where the selection variable indicates whether or not organisations have recently implemented service innovations and the estimated variable indicates whether organisations have introduced services that are new to the whole public sector. Results indicate a significant relation between the use of both internal and external sources of information and the implementation of innovations by public organisations. External sources are shown to be more relevant for the implementation of services that are new to the public sector.
{"title":"External sources for innovation in public organisations","authors":"Hector Javier Lagunes Marin, Luis Rubalcaba Bermejo","doi":"10.1080/02642069.2015.1079817","DOIUrl":"https://doi.org/10.1080/02642069.2015.1079817","url":null,"abstract":"This article's objective is twofold: First, to provide a framework for understanding the role of external information sources in service innovation, with particular attention to innovation in public organisations. The second part of the article's objective is to test the proposed framework. Method of analysis is based on data at European level from the 2010 Innobarometer Survey on Public Innovation. Data is used for estimating a bivariate probit with sample selection, where the selection variable indicates whether or not organisations have recently implemented service innovations and the estimated variable indicates whether organisations have introduced services that are new to the whole public sector. Results indicate a significant relation between the use of both internal and external sources of information and the implementation of innovations by public organisations. External sources are shown to be more relevant for the implementation of services that are new to the public sector.","PeriodicalId":48173,"journal":{"name":"Service Industries Journal","volume":"124 2 1","pages":"710 - 727"},"PeriodicalIF":9.4,"publicationDate":"2015-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/02642069.2015.1079817","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59314301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-12-10DOI: 10.1080/02642069.2014.942654
Sofie De Schoenmaker, P. Van Cauwenberge, Heidi Vander Bauwhede
For decades, scholars and policy-makers have been interested in how fiscal policy influences entrepreneurship. Until now, research has focused on fiscal policy at the federal or regional level and used macro-economic outcome measures. Considerably less attention was given to how municipal governments can influence economic outcomes at the micro level. The present study examines the effect of municipal taxes, spending and tax compliance costs on firm profitability within the Flemish hospitality industry. This is an interesting research setting, since Flemish municipalities have far-ranging fiscal autonomy which has resulted in a proliferation of local taxes, many of which are specific to the hospitality industry. The findings reveal that local taxes have a negative impact on firm profitability, while aggregate public spending has a positive influence. The tax effect is economically relevant and exceeds the public spending impact. Finally, we find no impact of compliance costs from local taxes.
{"title":"Effects of local fiscal policy on firm profitability","authors":"Sofie De Schoenmaker, P. Van Cauwenberge, Heidi Vander Bauwhede","doi":"10.1080/02642069.2014.942654","DOIUrl":"https://doi.org/10.1080/02642069.2014.942654","url":null,"abstract":"For decades, scholars and policy-makers have been interested in how fiscal policy influences entrepreneurship. Until now, research has focused on fiscal policy at the federal or regional level and used macro-economic outcome measures. Considerably less attention was given to how municipal governments can influence economic outcomes at the micro level. The present study examines the effect of municipal taxes, spending and tax compliance costs on firm profitability within the Flemish hospitality industry. This is an interesting research setting, since Flemish municipalities have far-ranging fiscal autonomy which has resulted in a proliferation of local taxes, many of which are specific to the hospitality industry. The findings reveal that local taxes have a negative impact on firm profitability, while aggregate public spending has a positive influence. The tax effect is economically relevant and exceeds the public spending impact. Finally, we find no impact of compliance costs from local taxes.","PeriodicalId":48173,"journal":{"name":"Service Industries Journal","volume":"20 1","pages":"1289 - 1306"},"PeriodicalIF":9.4,"publicationDate":"2014-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/02642069.2014.942654","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59314289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-10-03DOI: 10.1080/02642069.2014.939641
A. I. Polo Peña, D. M. Frías jamilena, M. Á. Rodríguez molina
The aims of the present work centre on determining whether co-created value constitutes a competitive advantage for firms, and whether it is capable of influencing consumer behaviour. Applying the service-dominant logic perspective, the work examines the firm's capabilities in the context of its business-to-customer (B2C) interactions, focusing on information and communications technology (ICT) as a particular driver of value co-creation. Taking this B2C perspective, ICT is measured, from the firm's point of view, and customer perceptions are analysed, using the variables ‘value co-creation’, ‘perceived value’ and ‘loyalty’. The sample consists of 100 service firms and 572 of their customers. The findings indicate that ICT capabilities have a direct effect on value co-creation, as does value co-creation on perceived value and loyalty.
{"title":"Value co-creation via information and communications technology","authors":"A. I. Polo Peña, D. M. Frías jamilena, M. Á. Rodríguez molina","doi":"10.1080/02642069.2014.939641","DOIUrl":"https://doi.org/10.1080/02642069.2014.939641","url":null,"abstract":"The aims of the present work centre on determining whether co-created value constitutes a competitive advantage for firms, and whether it is capable of influencing consumer behaviour. Applying the service-dominant logic perspective, the work examines the firm's capabilities in the context of its business-to-customer (B2C) interactions, focusing on information and communications technology (ICT) as a particular driver of value co-creation. Taking this B2C perspective, ICT is measured, from the firm's point of view, and customer perceptions are analysed, using the variables ‘value co-creation’, ‘perceived value’ and ‘loyalty’. The sample consists of 100 service firms and 572 of their customers. The findings indicate that ICT capabilities have a direct effect on value co-creation, as does value co-creation on perceived value and loyalty.","PeriodicalId":48173,"journal":{"name":"Service Industries Journal","volume":"34 1","pages":"1043 - 1059"},"PeriodicalIF":9.4,"publicationDate":"2014-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/02642069.2014.939641","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59314256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-02-17DOI: 10.1080/02642069.2013.778250
Sara Arancibia Carvajal, Angel Fernández Nogales
The main objective of this work is the application of the concept of intellectual capital to management for business development and innovation. Concretely, we propose strengthening the ‘Intellectus’ model of intellectual capital by combining it with a multicriteria methodology called the ‘analytic hierarchy process’. The proposed methodology seeks to facilitate decision making by managers in focusing actions and resources to innovate and improve the value of their services to their clients. In particular, an application was made to the banking service sector in Chile, to identify the intangibles of greater importance in loyalty-building of clients. We identified technological capital, human capital and business capital as the intangibles with the highest priorities.
{"title":"How to support the management of intangibles","authors":"Sara Arancibia Carvajal, Angel Fernández Nogales","doi":"10.1080/02642069.2013.778250","DOIUrl":"https://doi.org/10.1080/02642069.2013.778250","url":null,"abstract":"The main objective of this work is the application of the concept of intellectual capital to management for business development and innovation. Concretely, we propose strengthening the ‘Intellectus’ model of intellectual capital by combining it with a multicriteria methodology called the ‘analytic hierarchy process’. The proposed methodology seeks to facilitate decision making by managers in focusing actions and resources to innovate and improve the value of their services to their clients. In particular, an application was made to the banking service sector in Chile, to identify the intangibles of greater importance in loyalty-building of clients. We identified technological capital, human capital and business capital as the intangibles with the highest priorities.","PeriodicalId":48173,"journal":{"name":"Service Industries Journal","volume":"34 1","pages":"196 - 211"},"PeriodicalIF":9.4,"publicationDate":"2014-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/02642069.2013.778250","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59314212","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-12-01DOI: 10.1080/02642069.2011.638711
John P. Weche Gelübcke
This study provides the first comprehensive analysis of foreign-controlled enterprises in the German service sector based on new micro-data from official German statistics. Various performance measures were examined via comparison of unconditional and conditional means and through use of quantile regression techniques. Foreign-controlled affiliates consistently performed better than German-owned affiliates. In contrast, profitability exhibited precisely the opposite trend. Moreover, labour productivity did not significantly differ when the comparison group consisted of domestically owned affiliates with a high degree of internationalization. A breakdown by country of origin showed that European affiliates pay lower wages and export less relative to non-European affiliates, and US firms have no productivity advantage as in manufacturing.
{"title":"Foreign ownership and firm performance in German services","authors":"John P. Weche Gelübcke","doi":"10.1080/02642069.2011.638711","DOIUrl":"https://doi.org/10.1080/02642069.2011.638711","url":null,"abstract":"This study provides the first comprehensive analysis of foreign-controlled enterprises in the German service sector based on new micro-data from official German statistics. Various performance measures were examined via comparison of unconditional and conditional means and through use of quantile regression techniques. Foreign-controlled affiliates consistently performed better than German-owned affiliates. In contrast, profitability exhibited precisely the opposite trend. Moreover, labour productivity did not significantly differ when the comparison group consisted of domestically owned affiliates with a high degree of internationalization. A breakdown by country of origin showed that European affiliates pay lower wages and export less relative to non-European affiliates, and US firms have no productivity advantage as in manufacturing.","PeriodicalId":48173,"journal":{"name":"Service Industries Journal","volume":"33 1","pages":"1564 - 1598"},"PeriodicalIF":9.4,"publicationDate":"2013-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/02642069.2011.638711","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59314187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Differences between International and Domestic Japanese Retailers","authors":"Yung-Fang Chen and Brenda Sternquist","doi":"10.4324/9780203044117-7","DOIUrl":"https://doi.org/10.4324/9780203044117-7","url":null,"abstract":"","PeriodicalId":48173,"journal":{"name":"Service Industries Journal","volume":"15 1","pages":"124-139"},"PeriodicalIF":9.4,"publicationDate":"2013-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70570351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-05-01DOI: 10.1080/02642069.2013.740465
Lourdes Cauzo Bottala, M. A. Revilla Camacho
This work analyzes the dynamic effect of market orientation (MO) on organizational performance, both in the long term and in the short term. The performance was measured by the sales growth and profitability. The methodology used is innovative as it quantifies the MO with a qualitative technique: content analysis. Data from the Spanish banking sector between 2005 and 2007 are the basis of a longitudinal study. The results indicate that the banks that develop an MO approach maintain this approach over time. On the other hand, MO does not seem to have a direct effect on profitability, but does affect the long-term sales growth.
{"title":"A qualitative and longitudinal analysis of market orientation","authors":"Lourdes Cauzo Bottala, M. A. Revilla Camacho","doi":"10.1080/02642069.2013.740465","DOIUrl":"https://doi.org/10.1080/02642069.2013.740465","url":null,"abstract":"This work analyzes the dynamic effect of market orientation (MO) on organizational performance, both in the long term and in the short term. The performance was measured by the sales growth and profitability. The methodology used is innovative as it quantifies the MO with a qualitative technique: content analysis. Data from the Spanish banking sector between 2005 and 2007 are the basis of a longitudinal study. The results indicate that the banks that develop an MO approach maintain this approach over time. On the other hand, MO does not seem to have a direct effect on profitability, but does affect the long-term sales growth.","PeriodicalId":48173,"journal":{"name":"Service Industries Journal","volume":"33 1","pages":"694 - 704"},"PeriodicalIF":9.4,"publicationDate":"2013-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/02642069.2013.740465","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59314199","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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