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Internal Marketing and Customer Driven Wavefronts 内部营销和客户驱动波阵面
IF 9.4 2区 管理学 Q1 MANAGEMENT Pub Date : 1999-10-01 DOI: 10.1080/02642069900000044
R. Brooks, Ian Lings, M. Botschen
This paper presents a model of internal service quality which is based on internal customer and internal supplier groups. The dimensions of internal service quality are identified and compared with the SERVQUAL dimensions of external service quality which have been proposed by Parasuraman et al. [1988]. The applicability of these internal service quality dimensions to different internal supplier - customer interactions is explored and it is discovered that at least two types of internal customers exist within the firm. Furthermore these internal customers use different criteria to evaluate the quality of the service which they receive from their internal suppliers.
本文提出了一个基于内部顾客群和内部供应商群的内部服务质量模型。识别内部服务质量的维度,并与Parasuraman等人[1988]提出的外部服务质量SERVQUAL维度进行比较。这些内部服务质量维度对不同内部供应商-客户互动的适用性进行了探索,发现公司内部至少存在两种类型的内部客户。此外,这些内部客户使用不同的标准来评估他们从内部供应商那里获得的服务质量。
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引用次数: 116
Research on the Evolution of the Tertiary Industry in the Major Cities in China 中国主要城市第三产业演进研究
IF 9.4 2区 管理学 Q1 MANAGEMENT Pub Date : 1999-07-01 DOI: 10.1080/02642069900000037
Jiangfang Li, Shaojun. Huang
Theoretically, industrial structures have especial relevance to the stages of economic development. Using data of Chinese cities this article discusses the main factors influencing the growth of tertiary industry. Following the Chenery-Syrquin model, the authors estimate a series of regression equations combining these growth factors, which can help explain the formation of certain economic structures. The conclusion is that the important factors affecting the industrial structures of a local economy are the level of economic development, the amount of resources, the level of market development (‘marketabilisation '), as well as the features of the economy in an area.
从理论上讲,产业结构与经济发展阶段具有特殊的相关性。本文利用中国城市的数据,探讨了影响第三产业发展的主要因素。根据cheny - syquin模型,作者估计了一系列结合这些增长因素的回归方程,这有助于解释某些经济结构的形成。结论是,影响一个地方经济产业结构的重要因素是经济发展水平、资源量、市场发展水平(“市场化”)以及一个地区的经济特征。
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引用次数: 3
A Life Cycle Segmentation Approach to Marketing Financial Products and Services 金融产品和服务营销的生命周期细分方法
IF 9.4 2区 管理学 Q1 MANAGEMENT Pub Date : 1999-07-01 DOI: 10.1080/02642069900000031
R. Javalgi, P. Dion
State-of-the-art market segmentation is becoming an important strategic tool in the continuing evolution of the financial services industry. This article, focusing on a life cycle segmentation approach, indicates that the importance attributed to financial choice criteria and financial services varies as consumers pass through an orderly progression of life cycle stages. Thus, the results suggest that marketers in the financial services industry should adopt a life cycle marketing based system to more fully satisfy the needdwants of their customers.
最先进的市场细分正在成为金融服务业持续发展的重要战略工具。这篇文章,专注于生命周期细分方法,表明金融选择标准和金融服务的重要性随着消费者通过生命周期阶段的有序进展而变化。因此,研究结果表明,金融服务行业的营销人员应该采用基于生命周期营销的系统,以更充分地满足客户的需求。
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引用次数: 33
The Impact of Employee Performance Cues on Guest Loyalty, Perceived Value and Service Quality 员工绩效线索对顾客忠诚度、感知价值和服务质量的影响
IF 9.4 2区 管理学 Q1 MANAGEMENT Pub Date : 1999-07-01 DOI: 10.1080/02642069900000032
J. Gould-Williams
While product attributes serving as quality and value cues have been extensively researched, very little attention has been paid to the performance cues used by consumers when interacting with multiple employee groups during the service encounter: This article reports on a study which examined the impact of hotel employee performance cues on guest perception of service quality, value and guest loyalty to the hotel establishment. The results highlight the importance of identfying key performance cues in order to optimise guest perception of service quality as well as increasing guest loyalty to the hotel.
虽然作为质量和价值线索的产品属性已经得到了广泛的研究,但很少有人关注消费者在服务过程中与多个员工群体互动时使用的绩效线索:本文报告了一项研究,该研究调查了酒店员工绩效线索对客人对服务质量、价值和客人对酒店忠诚度的感知的影响。结果强调了识别关键绩效线索的重要性,以优化客人对服务质量的感知,并提高客人对酒店的忠诚度。
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引用次数: 118
The Performance-Importance Response Function: Observations and Implications 性能-重要性反应函数:观察结果和启示
IF 9.4 2区 管理学 Q1 MANAGEMENT Pub Date : 1999-07-01 DOI: 10.1080/02642069900000027
Scott E. Sampson, M. Showalter
Services and products possess various attributes, some being more important than others. Importance-Performance Analysis (IPA) is a technique for prioritising attributes based on measurements of performance and importance. A weakness of IPA is that it conceptualises attribute importance as a scalar which is independent of attribute performance. In this article we theorise that importance is not adequately represented as a point estimate, but is a function of performance. When attribute performance changes, importance does also, which can change the relative priority of subsequent improvement efforts. Empirical results are presented which support our theory, The nature of the performance-importance response function is discussed, along with implications. Ideas for future research are also discussed, including application of the findings to quality modelling (SERVQUAL) and other decision support methodologies (Quality Function Deployment and the Analytic Hierarchy Process).
服务和产品具有各种属性,有些属性比其他属性更重要。重要性-性能分析(IPA)是一种基于性能和重要性度量对属性进行优先级排序的技术。IPA的一个缺点是它将属性重要性概念化为一个独立于属性性能的标量。在这篇文章中,我们的理论是,重要性不能充分地表示为一个点估计,而是一个性能的函数。当属性性能发生变化时,重要性也会发生变化,这会改变后续改进工作的相对优先级。提出了支持我们理论的实证结果,讨论了性能-重要性响应函数的性质及其含义。本文还讨论了未来研究的思路,包括将研究结果应用于质量建模(SERVQUAL)和其他决策支持方法(质量功能部署和层次分析法)。
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引用次数: 261
Marketing Effectiveness and Customer Retention in the Service Sector 服务行业的营销效果和客户保留
IF 9.4 2区 管理学 Q1 MANAGEMENT Pub Date : 1999-07-01 DOI: 10.1080/02642069900000028
K. Appiah-Adu
Recent years have witnessed a growth in the number of studies relating to service orgrrnisations. This steady stream of literature could be attributed to the continuous expansion of the service sector and its increasing contribution to the advancement of many economies. In this context, issues associated with marketing and performance outcomes which managers can influence directly have received a great deal of attention. This research focuses on an empirical investigation of the relationship between marketing effectiveness and customer retention performance in an attempt to contribute to the growing body of conceptual and empiricul knowledge on the links between marketing and performance among service firms. Drawing on our results which indicate a significant and positive association between marketing effectiveness and customer retention, implications of the findings for service firm managers as well as future research directions are subsequently discussed.
近年来,与服务组织有关的研究数量有所增加。这种稳定的文献流可归因于服务部门的不断扩大及其对许多经济体发展的日益增长的贡献。在这种情况下,与管理者可以直接影响的营销和绩效结果相关的问题受到了极大的关注。本研究侧重于对营销有效性和客户保留绩效之间关系的实证调查,试图为服务公司中营销与绩效之间联系的概念和经验知识的增长做出贡献。我们的研究结果表明,营销有效性和客户保留率之间存在显著的正相关关系,随后讨论了研究结果对服务公司经理的影响以及未来的研究方向。
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引用次数: 50
A Profile of Female Retail Managers: Some Insights 女性零售经理简介:一些见解
IF 9.4 2区 管理学 Q1 MANAGEMENT Pub Date : 1999-07-01 DOI: 10.1080/02642069900000034
Adelina M. Broadbridge
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引用次数: 20
Information Costs and Information Asymmetry in British Food Retailing 英国食品零售业中的信息成本与信息不对称
IF 9.4 2区 管理学 Q1 MANAGEMENT Pub Date : 1999-07-01 DOI: 10.1080/02642069900000036
C. Morelli
This article examines debates over the emergence of multiple retailers’ market power through the historical growth of relational contracting within British food retailing. The article documents the changing pattern of relational contracting. Contracting is suggested to adapt to changes in the importance of branded goods, own-label goods and asset specific investment in retailing outlets and logistics. In conclusion the article challenges the neo-classical view that markets are characterised by discrete classical contracting in favour of a view which emphasises firms’ risk minimising strategy based upon relational contracting and market power.
本文通过英国食品零售业中关系合同的历史增长,研究了关于多个零售商市场力量出现的争论。本文记录了关系契约模式的变化。建议承包,以适应品牌商品、自有品牌商品和特定资产投资在零售网点和物流中的重要性变化。总之,本文挑战了新古典主义观点,即市场以离散的古典契约为特征,而支持强调企业基于关系契约和市场力量的风险最小化策略的观点。
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引用次数: 20
Customer Satisfaction in the Hong Kong Mobile Phone Industry 香港流动电话行业的顾客满意程度
IF 9.4 2区 管理学 Q1 MANAGEMENT Pub Date : 1999-07-01 DOI: 10.1080/02642069900000035
Ka‐shing Woo, Henry Fock
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引用次数: 122
A Typology of European Airport Retailing 欧洲机场零售的类型学
IF 9.4 2区 管理学 Q1 MANAGEMENT Pub Date : 1999-07-01 DOI: 10.1080/02642069900000033
P. Freathy, F. O’Connell
Airport retailing represents a global industry which is experiencing significant market growth. Accompanying this growth has been an increasingly complex set of retail trading relationships. This article examines how developments in the air transport industry have influenced the structure of retailing at airports. It then attempts to develop a typology of the different trading relationships that can operate within an airport. Four main forms are identified. The article then considers fiture influences upon the industry and the implications this has for the structure of European airport retailing.
机场零售代表着一个正在经历显著市场增长的全球性行业。伴随这种增长的是一系列日益复杂的零售交易关系。本文探讨了航空运输业的发展如何影响机场零售的结构。然后,它试图开发一种可以在机场内运行的不同贸易关系的类型学。确定了四种主要形式。文章随后考虑了未来对该行业的影响,以及这对欧洲机场零售结构的影响。
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引用次数: 24
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Service Industries Journal
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