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The use of mystery shopping in the measurement of service delivery 神秘购物在服务交付测量中的应用
IF 9.4 2区 管理学 Q1 MANAGEMENT Pub Date : 1998-08-01 DOI: 10.1080/02642069800000037
Alan I. Wilson
This paper aims to extend this literature by reporting on a programme of exploratory research which examines the role of mystery shopping in the measurement and management of the service delivery process across a number of service sectors
本文旨在通过报告一项探索性研究计划来扩展这一文献,该计划研究了神秘购物在多个服务部门的服务交付过程的测量和管理中的作用
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引用次数: 118
Relationship Marketing in Corporate Legal Services 企业法律服务中的关系营销
IF 9.4 2区 管理学 Q1 MANAGEMENT Pub Date : 1998-07-01 DOI: 10.1080/02642069800000032
S. Hart, G. Hogg
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引用次数: 32
Contextualising: Technology, Relationships and Time in a Financial Services Virtual Organisation 情境化:金融服务虚拟组织中的技术、关系和时间
IF 9.4 2区 管理学 Q1 MANAGEMENT Pub Date : 1998-07-01 DOI: 10.1080/02642069800000033
K. Tyler, D. McGirr, E. Stanley
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引用次数: 15
Communicative Staging of the Wilderness Servicescape 野外服务逃生的交际阶段
IF 9.4 2区 管理学 Q1 MANAGEMENT Pub Date : 1998-07-01 DOI: 10.1080/02642069800000034
E. Arnould, Linda L. Price, P. Tierney
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引用次数: 224
The Buying Centre: Patterns of Structure and Interaction in Primary Health Care 购买中心:初级卫生保健的结构和相互作用模式
IF 9.4 2区 管理学 Q1 MANAGEMENT Pub Date : 1998-07-01 DOI: 10.1080/02642069800000030
Anugus w. Laing, S. Cotton, R. Joshi, Gordaon Mornach, Mc kee Lorna
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引用次数: 11
Parental Choice of Primary School: An Application of Q-Methodology 小学家长选择:q -方法论的应用
IF 9.4 2区 管理学 Q1 MANAGEMENT Pub Date : 1998-07-01 DOI: 10.1080/02642069800000036
H. Bussel
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引用次数: 21
Segmenting Financial Services Markets for Customer Relationships: A Portfolio-Based Approach 为客户关系分割金融服务市场:基于投资组合的方法
IF 9.4 2区 管理学 Q1 MANAGEMENT Pub Date : 1998-07-01 DOI: 10.1080/02642069800000031
G. Elliott, William J. Glynn
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引用次数: 32
Assessing the Theatrical Components of the Service Encounter: A Cluster Analysis Examination 评估服务遭遇的戏剧组成部分:聚类分析检查
IF 9.4 2区 管理学 Q1 MANAGEMENT Pub Date : 1998-07-01 DOI: 10.1080/02642069800000035
S. Grove, R. Fisk, Michael Dorsch
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引用次数: 184
The Advertising of Services: Consumer Views v. Normative Guidelines 服务广告:消费者观点与规范准则
IF 9.4 2区 管理学 Q1 MANAGEMENT Pub Date : 1998-07-01 DOI: 10.1080/02642069800000029
K. Mortimer, B. Mathews
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引用次数: 19
Franchising Agreements in New Car Retailing: An Empirical Investigation 新车零售特许经营协议的实证研究
IF 9.4 2区 管理学 Q1 MANAGEMENT Pub Date : 1998-04-01 DOI: 10.1080/02642069800000023
O. Omar
The retail distribution of new cars in the UK is controlled by a system of franchised dealerships. The relationship between the dealers and the manufacturer represents an individually agreed contract for selling new vehicles through the manufacturer'S selected dealers. Meanwhile, the number of franchised dealerships is in decline due to weak trading conditions in the UK new car market. This means that dealers have to compete for a reduced volume of new cars. This research paper empirically tests five hypotheses about the effects of incentive payments and management control on brand investment, retail level of service, and monitoring frequency of the dealer's business.It was found that high financial reward to the dealerships resulted in higher investment level in retail services. Management control costpositively affects monitoring frequency, and monitoring costs negatively affect service levels. It finds strong empirical support for the hypothesis that management control costs inversely affect manufacturer's monitoring frequency of the dealer's business. The paper analytically extended previous knowledge in management control cost relevant to new car retailing in the United Kingdom.
在英国,新车的零售分销由特许经销商体系控制。经销商和制造商之间的关系代表了通过制造商选定的经销商销售新车的单独商定的合同。与此同时,由于英国新车市场的交易条件疲软,特许经销商的数量正在下降。这意味着经销商必须为减少的新车数量而竞争。本文实证检验了激励支付和管理控制对品牌投入、零售服务水平和经销商业务监控频率影响的五个假设。研究发现,较高的经济奖励导致经销商在零售服务方面的投资水平较高。管理控制成本对监控频率有积极影响,而监控成本对服务水平有消极影响。管理控制成本对制造商对经销商业务的监控频率呈负相关的影响,这一假设得到了强有力的实证支持。本文对英国新车零售相关的管理控制成本知识进行了分析扩展。
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引用次数: 9
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Service Industries Journal
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