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Insights from cross-cultural memes: An empirical study on instagram and Douban 跨文化备忘录的启示:对 instagram 和豆瓣的实证研究
IF 7.6 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2024-08-30 DOI: 10.1016/j.tele.2024.102186
Leihan Zhang , Herui Cao , Qiang Yan

As one of the most prevalent types of memes, visual memes often transcend individual cultures and languages and reach broad online communities of disparate actors. However, how the intrinsic factors of visual memes shape cross-cultural diffusion and whether visual memes can positively promote digital cultural globalization remains unclear. To answer these questions, we identified 1147 visual memes with 11,729 instances from four online communities on Instagram and Douban and manually annotated the memes in three dimensions, i.e., form, content, and emotion. Then, regression and structural causal models were designed to investigate the intrinsic factors affecting cross-cultural diffusion. Empirical results reveal that memes expressing focused and positive emotions, conveying universal topics, sourcing from films, using short captions, and featuring African or Caucasian roles are more likely to attain cross-cultural diffusion. In contrast, the memes featuring female or Asian roles are just the opposite. Moreover, the structural analysis of emotions, topics, and social identities suggests that although the dominance of Western culture and male groups persists in cross-cultural memes, visual memes have the potential to challenge the hegemonic power structures. From the prism of cross-cultural diffusion, the connotation of memes is enriched—expressive repertoires using multimodal discourses that can act as bridges between different cultures and languages. In summary, this research uncovered the effects of the intrinsic factors of visual memes on cross-cultural diffusion using regression and causal models for the first time and can help perform effective memetic engagement across different communities and cultures.

作为最流行的memes类型之一,视觉memes往往超越了个体文化和语言,覆盖了由不同参与者组成的广泛网络社区。然而,视觉memes的内在因素如何形成跨文化传播,以及视觉memes是否能积极促进数字文化全球化,这些问题仍不清楚。为了回答这些问题,我们从Instagram和豆瓣的四个网络社区中发现了1147个视觉备忘录,共11729个实例,并从形式、内容和情感三个维度对备忘录进行了人工标注。然后,设计了回归模型和结构因果模型来研究影响跨文化传播的内在因素。实证结果表明,表达集中和积极情绪、传达普遍性话题、来源于电影、使用简短字幕、以非洲人或白人为角色的备忘录更容易实现跨文化传播。相比之下,以女性或亚裔角色为主题的备忘录则恰恰相反。此外,对情感、主题和社会身份的结构分析表明,尽管西方文化和男性群体在跨文化记忆中的主导地位依然存在,但视觉记忆却有可能挑战霸权结构。从跨文化传播的角度来看,"记忆 "的内涵得到了丰富--使用多模态话语的表现形式,可以成为连接不同文化和语言的桥梁。总之,本研究首次利用回归和因果模型揭示了视觉memes的内在因素对跨文化传播的影响,有助于在不同社区和文化间进行有效的meetic参与。
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引用次数: 0
Pathways to e-participation diffusion: A societal and governance perspective 电子参与的传播途径:社会和治理视角
IF 7.6 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2024-08-28 DOI: 10.1016/j.tele.2024.102177
Asunur Cezar

E-participation diffusion is influenced by the interactions of multiple contextual factors. This study examines how societal dynamics and governance (i.e., national culture, economic prosperity, human capital, population size, online trust, and regulation) interact to produce high and low levels of e-participation diffusion. The study uses fuzzy-set qualitative comparative analysis (fsQCA) and necessary condition analysis (NCA) on a dataset of 88 countries collected from multiple sources. FsQCA reveals three paths for high e-participation diffusion (each includes either high online trust or high regulation combined with at least one additional condition) and a single path combining low online trust and regulation for low e-participation diffusion. NCA identifies that regulation, online trust, human capital, and economic prosperity are necessary conditions for high e-participation diffusion, while no necessary condition is identified for low e-participation diffusion. Uncovering casual mechanisms leading to high and low e-participation diffusion, the study contributes to the conversation on technology-mediated participatory governance interactions and guides decision makers in formulating targeted strategies to promote e-participation diffusion.

电子参与的扩散受多种背景因素的交互影响。本研究探讨了社会动态和治理(即民族文化、经济繁荣、人力资本、人口规模、在线信任和监管)如何相互作用,从而产生高水平和低水平的电子参与传播。本研究采用模糊集定性比较分析(fsQCA)和必要条件分析(NCA)对从多种来源收集的 88 个国家的数据集进行分析。模糊定性比较分析揭示了高电子参与传播的三条路径(每条路径都包括高在线信任度或高监管以及至少一个附加条件),以及低在线信任度和低电子参与传播监管的单一路径。NCA 发现,监管、在线信任、人力资本和经济繁荣是高电子参与扩散的必要条件,而低电子参与扩散则没有必要条件。这项研究揭示了导致高电子参与度和低电子参与度扩散的偶然机制,有助于关于以技术为媒介的参与式治理互动的讨论,并指导决策者制定有针对性的战略来促进电子参与度的扩散。
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引用次数: 0
When, What, and how should generative artificial intelligence explain to Users? 生成式人工智能应该在何时、做什么、如何向用户解释?
IF 7.6 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2024-08-06 DOI: 10.1016/j.tele.2024.102175
Soobin Jang , Haeyoon Lee , Yujin Kim , Daeho Lee , Jungwoo Shin , Jungwoo Nam

With the commercialization of ChatGPT, generative artificial intelligence (AI) has been applied almost everywhere in our lives. However, even though generative AI has become a daily technology that anyone can use, most non-majors need to know the process and reason for the results because it can be misused due to lack of sufficient knowledge and misunderstanding. Therefore, this study investigated users’ preferences for when, what, and how generative AI should provide explanations about the process of generating and the reasoning behind the results, using conjoint method and mixed logit analysis. The results show that users are most sensitive to the timing of providing eXplainable AI (XAI), and that users want additional information only when they ask for explanations during the process of using generative AI. The results of this study will help shape the XAI design of future generative AI from a user perspective and improve usability.

随着 ChatGPT 的商业化,生成式人工智能(AI)在我们生活中的应用几乎无处不在。然而,尽管生成式人工智能已成为人人都能使用的日常技术,大多数非专业人士仍需要了解其过程和结果的原因,因为缺乏足够的知识和误解可能会导致误用。因此,本研究采用联合法和混合对数分析法,调查了用户对生成式人工智能应在何时、提供什么以及如何提供生成过程和结果背后原因的解释的偏好。研究结果表明,用户对提供可解释人工智能(XAI)的时间最为敏感,只有在使用生成式人工智能的过程中要求解释时,用户才会希望获得额外信息。这项研究的结果将有助于从用户角度出发,塑造未来生成式人工智能的 XAI 设计,并提高可用性。
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引用次数: 0
Predicting wearable IoT Adoption: Identifying core consumers through Machine learning algorithms 预测可穿戴物联网的采用情况:通过机器学习算法识别核心消费者
IF 7.6 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2024-08-05 DOI: 10.1016/j.tele.2024.102176
Yunwoo Choi , Changjun Lee , Sangpil Han

Internet of Things (IoT) technology has been integrated into a diverse array of products, including watches, glasses, lighting systems, and home services, and has garnered widespread consumer acceptance. While the overall IoT market has reached a stage of maturity, the adoption of wearable devices, a key subset of IoT technologies, lags behind. Recognizing the need to identify potential demand for these wearable devices, this study leverages data from the 2019 MCR survey (N=3,922) and employs five machine learning algorithms for analysis. Among these, the random forest model demonstrates the highest accuracy in predicting consumer adoption of wearable devices. Based on this model, 17 major predictors influencing adoption have been identified. The study’s findings suggest that women in their 10 s and 20 s are the most likely potential core consumers for wearable devices. These individuals are characterized by a high expenditure-to-income ratio and stringent consumption standards that take into account product quality, price, design, shopping efficiency, and brand reputation. This research contributes to the expansion of the advertising marketing literature by being among the first to employ machine learning techniques for consumer targeting strategies in the wearable device sector.

物联网(IoT)技术已被集成到手表、眼镜、照明系统和家庭服务等各种产品中,并获得了消费者的广泛认可。虽然整个物联网市场已经进入成熟阶段,但作为物联网技术的一个重要子集,可穿戴设备的采用却相对滞后。认识到有必要确定这些可穿戴设备的潜在需求,本研究利用 2019 年 MCR 调查(N=3,922)的数据,并采用五种机器学习算法进行分析。其中,随机森林模型在预测消费者采用可穿戴设备方面的准确率最高。根据该模型,确定了影响采用率的 17 个主要预测因素。研究结果表明,10 至 20 岁的女性最有可能成为可穿戴设备的潜在核心消费者。这些人的特点是支出收入比高,消费标准严格,会考虑产品质量、价格、设计、购物效率和品牌声誉。本研究首次将机器学习技术应用于可穿戴设备领域的消费者定位策略,为广告营销文献的扩展做出了贡献。
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引用次数: 0
How multidimensional benefits determine cumulative satisfaction and eWOM engagement on mobile social media: Reconciling motivation and expectation disconfirmation perspectives 多维利益如何决定移动社交媒体上的累积满意度和网络口碑参与度:调和动机与期望不确认的观点
IF 7.6 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2024-08-02 DOI: 10.1016/j.tele.2024.102174
Hua Pang, Kaige Zhang

With the ceaseless flourishing of network information technologies, mobile social media have recently gained tremendous popularity and infiltrated people’s quotidian digitized lives in mainland China. Leveraging motivation theory and expectation disconfirmation approach, the principle aim of the current study is to systematically examine the dynamic influences from multidimensional perceived benefits (functional benefits, psychosocial benefits, and hedonic benefits) on WeChat users’ cumulative satisfaction, as well as to comprehensively evaluate the impact stemming from cumulative satisfaction alongside their stickiness on electronic word-of-mouth engagement (eWOM). Data were gathered utilizing an online survey from 689 active WeChat users in mainland China, and subsequently analyzed employing structure equation modeling. The pivotal findings demonstrate that functional benefits, psychosocial benefits, and hedonic benefits positively influence WeChat users’ cumulative satisfaction. Additionally, the empirical investigation discovers that WeChat users’ cumulative satisfaction and their stickiness significantly affect eWOM engagement. Additionally, the mediating role of stickiness between cumulative satisfaction and eWOM is identified. These obtained results illuminate and provide novel evidence on how mobile social media could drive users and heighten their cumulative satisfaction and stickiness which consequently would propel users’ engagement in making comments on specific products or services in contemporary mobile-saturated environments.

随着网络信息技术的蓬勃发展,移动社交媒体近年来在中国大陆得到了极大的普及,并渗透到了人们的日常数字化生活中。本研究的主要目的是运用动机理论和期望不确认方法,系统研究多维感知利益(功能利益、社会心理利益和享乐利益)对微信用户累积满意度的动态影响,并全面评估累积满意度及其粘性对电子口碑参与(eWOM)的影响。研究通过在线调查收集了中国大陆 689 名活跃微信用户的数据,并采用结构方程模型对数据进行了分析。研究结果表明,功能性利益、社会心理利益和享乐性利益对微信用户的累积满意度有积极影响。此外,实证调查还发现,微信用户的累积满意度及其粘性会显著影响网络口碑参与度。此外,还发现了粘性在累积满意度和网络口碑之间的中介作用。这些结果揭示了移动社交媒体如何驱动用户并提高他们的累积满意度和粘性,从而推动用户在当代移动饱和的环境中参与对特定产品或服务的评论,并提供了新的证据。
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引用次数: 0
Willingness to pay for internet speed and quality 为网速和质量付费的意愿
IF 7.6 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2024-07-31 DOI: 10.1016/j.tele.2024.102173
Maysam Rabbani , Cari A. Bogulski , Hari Eswaran , Corey J. Hayes

This paper adds to a growing literature on the willingness to pay (WTP) for internet services. We surveyed 5,200 respondents across four demographically diverse United States (US) states, and developed a curve-fitting WTP estimation technique that builds on existing conjoint analysis models. We find that users are willing to pay an extra $1.13 per month for a 1 megabits per second (Mbps) faster internet and $45.52 per month for better connection quality. We document a strong non-linearity: a given speed increment generates the most value for users with the slowest internet but confers negligible value on users with the fastest internet. Specifically, improving speed from 1 Mbps to 25 Mbps creates 2.32 times more value than improving from 25 Mbps to 100 Mbps. A similar non-linearity arises in terms of internet quality. We report large WTP discrepancies by income levels and employment status. The results corroborate that internet subsidies are most impactful if they first assist users with the poorest internet access. In this sense, subsidizing the right population could be as important as – if not more important than – raising funds to subsidize internet access.

本文是对互联网服务支付意愿(WTP)文献的补充。我们对美国四个不同人口统计的州的 5200 名受访者进行了调查,并在现有联合分析模型的基础上开发了一种曲线拟合 WTP 估算技术。我们发现,用户愿意为每秒 1 兆比特(Mbps)的网速每月多支付 1.13 美元,为更好的连接质量每月多支付 45.52 美元。我们发现了一个强烈的非线性现象:给定的网速提升对网速最慢的用户产生的价值最大,但对网速最快的用户产生的价值却微乎其微。具体来说,将速度从 1 Mbps 提高到 25 Mbps 所创造的价值是将速度从 25 Mbps 提高到 100 Mbps 所创造价值的 2.32 倍。在网络质量方面也出现了类似的非线性现象。我们报告了收入水平和就业状况的巨大 WTP 差异。结果证实,如果互联网补贴首先帮助的是上网条件最差的用户,则其影响最大。从这个意义上说,补贴合适的人群与筹集资金补贴上网一样重要,甚至更重要。
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引用次数: 0
The active-passive dichotomy refined: How types of photo sharing and photo viewing coincide with adolescents’ mental health and body image 完善主动与被动的二分法:分享照片和观看照片的类型如何与青少年的心理健康和身体形象相吻合
IF 7.6 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2024-07-25 DOI: 10.1016/j.tele.2024.102160
Nadia A.J.D. Bij de Vaate , Jolanda Veldhuis , Elly A. Konijn

From both scholarly and public debate there is no clear-cut answer to the question of how social media use (SMU) coincides with mental health and body image. To explain mixed results, we suggest that the active–passive dichotomy should be further specified by the content types one creates or is exposed to (i.e., authentic, edited, intimate, and positive). This study focused on (self-)photo sharing, given the popular focus on appearance on social media. We designed a cross-sectional study to examine how various types of visual active self-presentation, and exposure thereto, coincide with mental health and body image among 408 adolescents (M = 14.07, SD = 1.64; 48.8 % female). Results demonstrated that it is not about being either active or passive on social media, but rather the content types one creates, or sees, that are important to understand how SMU behaviors coincide with mental health and body image. Social media behaviors do not uniformly relate to all mental health and body image indicators. Altogether, the current study emphasized that we should move away from the active–passive frequency dichotomy and follow a more detailed communication-centered approach emphasizing the content types.

对于社交媒体的使用(SMU)如何与心理健康和身体形象相吻合这一问题,学术界和公众都没有明确的答案。为了解释喜忧参半的结果,我们建议应根据一个人创建或接触的内容类型(即真实的、经过编辑的、亲密的和积极的)来进一步明确主动与被动的二分法。鉴于社交媒体上对外表的普遍关注,本研究侧重于(自我)照片分享。我们设计了一项横断面研究,以考察各种类型的视觉主动自我展示及其暴露如何与 408 名青少年(中=14.07,标差=1.64;48.8% 为女性)的心理健康和身体形象相吻合。研究结果表明,要了解 SMU 行为如何与心理健康和身体形象相吻合,重要的不是在社交媒体上是主动还是被动,而是一个人创造或看到的内容类型。社交媒体行为与所有心理健康和身体形象指标的关系并不一致。总之,当前的研究强调,我们应该摒弃主动-被动频率二分法,而采用一种以传播为中心、强调内容类型的更详细的方法。
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引用次数: 0
Barriers to playing digital games: Why do some people choose not to play digital games? 玩数字游戏的障碍:为什么有些人选择不玩数字游戏?
IF 7.6 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2024-07-07 DOI: 10.1016/j.tele.2024.102161
Seungyeon Ha, Seongcheol Kim

While the global gaming industry has become a significant economic force, surpassing the film and music industries in market size, it has not achieved the same level of universality as its entertainment counterparts. Previous literature has mainly focused on gaming motivation, addiction, and regulation, ignoring non-game players and their barriers. Therefore, this study explores why people are hesitant to play digital games and investigates the factors that contribute to this resistance. The current study incorporates Crawford and Godbey’s (1987) leisure barriers into Innovation Resistance Theory. Of the seven barriers identified, this study categorizes four as intrapersonal, two as interpersonal, and one as a structural barrier. Further, it explores the differences between non-game players by categorizing them into those without any digital gaming experience (NG-N) and those with previous digital gaming experience (NG-F). The findings of this study suggest that perceived incompetence and negative social perception are the main barriers to playing digital games. As for the group analysis, there is a statistically significant difference between NG-N and NG-F players. These results provide valuable insights for both gaming industry, and regulatory bodies to create a better environment for the gaming ecosystem and expand its potential user base.

虽然全球游戏产业已成为一股重要的经济力量,其市场规模已超过电影和音乐产业,但其普及程度却不如娱乐产业。以往的文献主要集中在游戏动机、上瘾和监管方面,忽略了非游戏玩家及其障碍。因此,本研究探讨了人们为何对玩数字游戏犹豫不决,并调查了造成这种抵触情绪的因素。本研究将 Crawford 和 Godbey(1987 年)的休闲障碍纳入创新阻力理论。在确定的七种障碍中,本研究将四种归为个人内部障碍,两种归为人际障碍,一种归为结构障碍。此外,研究还探讨了非游戏玩家之间的差异,将他们分为没有任何数字游戏经验的玩家(NG-N)和有过数字游戏经验的玩家(NG-F)。研究结果表明,"无能感 "和 "负面社会认知 "是玩数字游戏的主要障碍。在分组分析中,NG-N 和 NG-F 玩家之间存在显著的统计学差异。这些结果为游戏产业和监管机构提供了有价值的见解,从而为游戏生态系统创造更好的环境,扩大其潜在用户群。
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引用次数: 0
Visual information and appearance: The impact of visual attributes of user-generated photos on review helpfulness 视觉信息和外观:用户生成的照片的视觉属性对评论有用性的影响
IF 7.6 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2024-07-07 DOI: 10.1016/j.tele.2024.102164
Lijuan Luo , Ling Liu , Yujie Zheng , Jing Chen

Images have become integral to consumers’ sharing of consumption experiences due to their abilities of carrying rich and vivid information. Drawing from the perspective of information theory and the elaboration likelihood model (ELM), this study investigates impacts of visual information and visual appearance of user-generated photos (UGPs) on customers’ perceived review helpfulness. We utilize deep learning techniques to calculate the breadth and depth of photos (visual information), and evaluate the aesthetic value of the photos (visual appearance). By collecting a substantial amount of review, reviewer and restaurant information from the Yelp platform, our results demonstrate that the visual breadth and visual depth of review photos have a significant positive impact on review helpfulness. Notably, reviewer status and review length moderate these effects. These insights offer valuable strategies for both restaurant managers and online restaurant platforms regarding UGP management.

图片能够承载丰富生动的信息,已成为消费者分享消费体验不可或缺的一部分。本研究从信息论和阐述可能性模型(ELM)的角度出发,探讨用户生成的照片(UGPs)的视觉信息和视觉外观对消费者感知评论有用性的影响。我们利用深度学习技术计算照片的广度和深度(视觉信息),并评估照片的美学价值(视觉外观)。通过从 Yelp 平台收集大量评论、评论者和餐厅信息,我们的结果表明,评论照片的视觉广度和视觉深度对评论有用性有显著的积极影响。值得注意的是,评论者身份和评论长度会缓和这些影响。这些见解为餐厅经理和在线餐厅平台的 UGP 管理提供了有价值的策略。
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引用次数: 0
Consumer reactions to perceived undisclosed ChatGPT usage in an online review context 消费者对在线评论中未披露的人工智能生成功能的反应
IF 7.6 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2024-07-05 DOI: 10.1016/j.tele.2024.102163
Clinton Amos, Lixuan Zhang

While artificial intelligence’s (AI) promise for fake online review detection has been investigated, other questions have emerged with ChatGPT’s introduction, a generative AI platform. This research provides a much-needed investigation into consumer reactions to reviews perceived to be generated by ChatGPT vs. a human. Results from three studies in TripAdvisor hotel review and Yelp restaurant review contexts revealed that consumers rate reviews as less useful, trustworthy, and authentic if they perceived ChatGPT generated them. Further, the findings were robust regardless of review valence and even when participants were informed the reviewer possessed a TripAdvisor Expert badge. These findings’ theoretical and practical implications are discussed, along with limitations.

虽然人工智能(AI)在虚假在线评论检测方面的前景已经得到了研究,但随着 ChatGPT 这一生成式人工智能平台的推出,其他问题也随之出现。本研究对消费者对 ChatGPT 与人工生成的评论的反应进行了亟需的调查。在 TripAdvisor 酒店评论和 Yelp 餐厅评论中进行的三项研究结果表明,如果消费者认为评论是由 ChatGPT 生成的,那么他们对评论的有用性、可信度和真实性的评价就会降低。此外,无论评论的价值如何,甚至当参与者被告知评论者拥有 TripAdvisor 专家徽章时,研究结果都是稳健的。本文讨论了这些发现的理论和实践意义以及局限性。
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引用次数: 0
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