Pub Date : 2023-09-02DOI: 10.1080/10548408.2023.2276437
Hyelin (Lina) Kim, Sung-Eun Kim, Kwangsoo Park, Sherrie Tennessee
ABSTRACTThis study investigates how implementing VR technology in live music concerts impacts participants’ emotional perceptions and subsequent behaviors, drawing upon the flow theory. The findings demonstrate that the perceived flow experience of VR concert attendees, encompassing cognitive absorption, time distortion, and enjoyment, significantly influences positive affects, subjective well-being, and post-behaviors. Moreover, the degree of telepresence moderates the relationship between flow experience and positive affects in the VR concert setting. The study provides in-depth theoretical and practical implications stemming from these findings and suggests avenues for future research.KEYWORDS: Flow experiencetelepresencesubjective well-beingvirtual realityVR concert Disclosure statementNo potential conflict of interest was reported by the author(s).
{"title":"Exploring the role of flow experience and telepresence in virtual reality (VR) concerts","authors":"Hyelin (Lina) Kim, Sung-Eun Kim, Kwangsoo Park, Sherrie Tennessee","doi":"10.1080/10548408.2023.2276437","DOIUrl":"https://doi.org/10.1080/10548408.2023.2276437","url":null,"abstract":"ABSTRACTThis study investigates how implementing VR technology in live music concerts impacts participants’ emotional perceptions and subsequent behaviors, drawing upon the flow theory. The findings demonstrate that the perceived flow experience of VR concert attendees, encompassing cognitive absorption, time distortion, and enjoyment, significantly influences positive affects, subjective well-being, and post-behaviors. Moreover, the degree of telepresence moderates the relationship between flow experience and positive affects in the VR concert setting. The study provides in-depth theoretical and practical implications stemming from these findings and suggests avenues for future research.KEYWORDS: Flow experiencetelepresencesubjective well-beingvirtual realityVR concert Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134971185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACTThis study investigated the underlying psychological mechanisms associated with metaverse events. By adopting a mixed methods approach, Study 1 found three major themes: “immersive experience”, “escapism”, and “game changer”. Study 2 highlighted the substantial influence of traditional and metaverse-specific perceived values on attitude, with the exception of the functional value relating to price. In addition, the moderating roles of playfulness (high vs. low) and psychological distance (high vs. low) were found to be significant in the relationship between attitude and behavior. The results provide meaningful implications in light of event participants’ reactions to the novel technology that enables metaverse events.KEYWORDS: Metaverse eventperceived valueMICEpsychological distanceconstrual level theory Disclosure statementNo potential conflict of interest was reported by the author(s).
{"title":"Psychological dynamics in the metaverse: evaluating perceived values, attitude, and behavioral intention in metaverse events","authors":"Miju Choi, Youngjoon Choi, Saeid Nosrati, Tadesse Bekele Hailu, Seongseop (Sam) Kim","doi":"10.1080/10548408.2023.2276435","DOIUrl":"https://doi.org/10.1080/10548408.2023.2276435","url":null,"abstract":"ABSTRACTThis study investigated the underlying psychological mechanisms associated with metaverse events. By adopting a mixed methods approach, Study 1 found three major themes: “immersive experience”, “escapism”, and “game changer”. Study 2 highlighted the substantial influence of traditional and metaverse-specific perceived values on attitude, with the exception of the functional value relating to price. In addition, the moderating roles of playfulness (high vs. low) and psychological distance (high vs. low) were found to be significant in the relationship between attitude and behavior. The results provide meaningful implications in light of event participants’ reactions to the novel technology that enables metaverse events.KEYWORDS: Metaverse eventperceived valueMICEpsychological distanceconstrual level theory Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"216 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134971191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-02DOI: 10.1080/10548408.2023.2276433
Naveed Ahmad, Sarminah Samad, Heesup Han
ABSTRACTRecognizing the power of consumer-led dialogue over traditional company-led marketing, travel and tourism organizations increasingly appreciate the role of consumer advocacy. This study explored consumer advocacy as an outcome of corporate social responsibility (CSR) through brand admiration and attitude and evaluated the conditional indirect influence of altruistic values. Our findings revealed that CSR directly impacts travel consumer advocacy, significantly mediated by brand admiration and attitude. The findings also demonstrated the significant conditional indirect influence of altruistic values. Our research suggests that an effective CSR strategy in a travel and tourims organization offers a competitive edge by cultivating travel and tourism consumers into brand advocates.KEYWORDS: Tourism Marketing strategiesCSR in Tourismdestination brand advocacyPakistan tourism growthsustainable tourism practiceshotel consumer behaviortourism communication channelsethical travel choicescompetitive positioning in Tourismtourism consumer advocacy Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis research is supported by Princess Nourah bint Abdulrahman University Researchers Supporting Project number [PNURSP2023R4], Princess Nourah bint Abdulrahman University, Riyadh, Saudi Arabia.
{"title":"Travel and Tourism Marketing in the age of the conscious tourists: a study on CSR and tourist brand advocacy","authors":"Naveed Ahmad, Sarminah Samad, Heesup Han","doi":"10.1080/10548408.2023.2276433","DOIUrl":"https://doi.org/10.1080/10548408.2023.2276433","url":null,"abstract":"ABSTRACTRecognizing the power of consumer-led dialogue over traditional company-led marketing, travel and tourism organizations increasingly appreciate the role of consumer advocacy. This study explored consumer advocacy as an outcome of corporate social responsibility (CSR) through brand admiration and attitude and evaluated the conditional indirect influence of altruistic values. Our findings revealed that CSR directly impacts travel consumer advocacy, significantly mediated by brand admiration and attitude. The findings also demonstrated the significant conditional indirect influence of altruistic values. Our research suggests that an effective CSR strategy in a travel and tourims organization offers a competitive edge by cultivating travel and tourism consumers into brand advocates.KEYWORDS: Tourism Marketing strategiesCSR in Tourismdestination brand advocacyPakistan tourism growthsustainable tourism practiceshotel consumer behaviortourism communication channelsethical travel choicescompetitive positioning in Tourismtourism consumer advocacy Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis research is supported by Princess Nourah bint Abdulrahman University Researchers Supporting Project number [PNURSP2023R4], Princess Nourah bint Abdulrahman University, Riyadh, Saudi Arabia.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"1030-1032 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134971186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-02DOI: 10.1080/10548408.2023.2276431
Weng Marc Lim, Saumyaranjan Sahoo, Ashima Agrawal, Lokesh Vijayvargy
ABSTRACTCOVID-19 caused a surge in people’s desire to travel due to their fear of missing out (FOMO) and monotony of lockdown life. This led to the emergence of a new phenomenon called “revenge travelling.” The present study examines this novel phenomenon using a survey of 724 responses on revenge travelling, which was analyzed using structural equation modeling. The results revealed that perceived contextual trust and perceived experiential risk partially mediate the relationship between FOMO and revenge travelling, while cognitive image of destination moderate the relationship between perceived experiential risk and revenge travelling, highlighting the factors that contribute to this behavior.KEYWORDS: Fear of missing outFOMOCOVID-19pandemicpost-pandemicnew normalperceived contextual trusttrustperceived experiential riskriskcognitive imagedestination imagerevenge travellingtourism Disclosure statementNo potential conflict of interest was reported by the author(s).Data availability statementData can be available upon reasonable request.
{"title":"Fear of missing out and revenge travelling: the role of contextual trust, experiential risk, and cognitive image of destination","authors":"Weng Marc Lim, Saumyaranjan Sahoo, Ashima Agrawal, Lokesh Vijayvargy","doi":"10.1080/10548408.2023.2276431","DOIUrl":"https://doi.org/10.1080/10548408.2023.2276431","url":null,"abstract":"ABSTRACTCOVID-19 caused a surge in people’s desire to travel due to their fear of missing out (FOMO) and monotony of lockdown life. This led to the emergence of a new phenomenon called “revenge travelling.” The present study examines this novel phenomenon using a survey of 724 responses on revenge travelling, which was analyzed using structural equation modeling. The results revealed that perceived contextual trust and perceived experiential risk partially mediate the relationship between FOMO and revenge travelling, while cognitive image of destination moderate the relationship between perceived experiential risk and revenge travelling, highlighting the factors that contribute to this behavior.KEYWORDS: Fear of missing outFOMOCOVID-19pandemicpost-pandemicnew normalperceived contextual trusttrustperceived experiential riskriskcognitive imagedestination imagerevenge travellingtourism Disclosure statementNo potential conflict of interest was reported by the author(s).Data availability statementData can be available upon reasonable request.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"180 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134971544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-24DOI: 10.1080/10548408.2023.2263764
Wilson Cheong Hin Hong, H. Ngan, Joanne Yu, Paula Arbouw
ABSTRACT Listing titles significantly impact consumer behaviors on shared-economy platforms (e.g. Airbnb). Due to limited research on the length, informativeness, and creativity of titles in this context, this research investigates consumers’ responses and perceptions towards various types of listing titles by exploring their cognitive processes and conscious preferences. In a three-phase study design, this research analyzed Airbnb listing titles in China and America, conducted eye-tracking experiments, and collected surveys to evaluate the effects of title length and informativeness. The results revealed cultural differences in titles, but similar behaviors among Chinese and English-speaking consumers. Cultural assumptions, processing, and informativeness were discussed.
{"title":"Examining cultural differences in Airbnb naming convention and user reception: an eye-tracking study","authors":"Wilson Cheong Hin Hong, H. Ngan, Joanne Yu, Paula Arbouw","doi":"10.1080/10548408.2023.2263764","DOIUrl":"https://doi.org/10.1080/10548408.2023.2263764","url":null,"abstract":"ABSTRACT Listing titles significantly impact consumer behaviors on shared-economy platforms (e.g. Airbnb). Due to limited research on the length, informativeness, and creativity of titles in this context, this research investigates consumers’ responses and perceptions towards various types of listing titles by exploring their cognitive processes and conscious preferences. In a three-phase study design, this research analyzed Airbnb listing titles in China and America, conducted eye-tracking experiments, and collected surveys to evaluate the effects of title length and informativeness. The results revealed cultural differences in titles, but similar behaviors among Chinese and English-speaking consumers. Cultural assumptions, processing, and informativeness were discussed.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"161 1","pages":"475 - 489"},"PeriodicalIF":7.2,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139355948","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-24DOI: 10.1080/10548408.2023.2263777
Heesup Han, E. Untaru, Aleksandar Radic, I. Jung, Wei Quan, Linda Heejung Lho, Hyerin Lee
ABSTRACT This research discusses the COVID-19 protective behaviour of Chinese nationals by examining the formation of protective behaviors of Chinese outbound travelers in Thailand as a wellbeing tourism destination. The study successfully explores intention generation for protective behaviors at wellbeing tourism destinations, while investigating perceived risk as a control variable. The developed conceptual model was supported by the norm activation model and reasoned action theory, and protection motivation variables. Performing confirmatory analysis, structural analysis, and fuzzy-set qualitative comparative analysis, this research successfully demonstrated how travellers’ protective behaviours are formed and are influenced by the perceived risk of wellbeing tourism.
{"title":"Consumer protective behaviors at wellbeing tourism destinations: the function of norm activation model and reasoned action theory","authors":"Heesup Han, E. Untaru, Aleksandar Radic, I. Jung, Wei Quan, Linda Heejung Lho, Hyerin Lee","doi":"10.1080/10548408.2023.2263777","DOIUrl":"https://doi.org/10.1080/10548408.2023.2263777","url":null,"abstract":"ABSTRACT This research discusses the COVID-19 protective behaviour of Chinese nationals by examining the formation of protective behaviors of Chinese outbound travelers in Thailand as a wellbeing tourism destination. The study successfully explores intention generation for protective behaviors at wellbeing tourism destinations, while investigating perceived risk as a control variable. The developed conceptual model was supported by the norm activation model and reasoned action theory, and protection motivation variables. Performing confirmatory analysis, structural analysis, and fuzzy-set qualitative comparative analysis, this research successfully demonstrated how travellers’ protective behaviours are formed and are influenced by the perceived risk of wellbeing tourism.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"512 - 531"},"PeriodicalIF":7.2,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139355714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-24DOI: 10.1080/10548408.2023.2263766
Antonio Ariza-Montes, Wei Quan, Aleksandar Radic, Jongsik Yu, Heesup Han
ABSTRACT The main purpose of this article is testing the factors that influence the use of the metaverse for conferences/meetings, the moderating effects of human values and the gender, and the age of users on this relationship. A convenience sampling approach was employed in order to gather data in Korea. The findings revealed that the users accepted the metaverse as a valuable technology in regard to virtually assisting conferences and meetings. The performance expectancy, social influence, and a lack of anxiety were specifically the most significant predictors of behavioral intention about the use of the metaverse for conferences/meetings.
{"title":"Human values and traveler behaviors: metaverse for conferences and meetings","authors":"Antonio Ariza-Montes, Wei Quan, Aleksandar Radic, Jongsik Yu, Heesup Han","doi":"10.1080/10548408.2023.2263766","DOIUrl":"https://doi.org/10.1080/10548408.2023.2263766","url":null,"abstract":"ABSTRACT The main purpose of this article is testing the factors that influence the use of the metaverse for conferences/meetings, the moderating effects of human values and the gender, and the age of users on this relationship. A convenience sampling approach was employed in order to gather data in Korea. The findings revealed that the users accepted the metaverse as a valuable technology in regard to virtually assisting conferences and meetings. The performance expectancy, social influence, and a lack of anxiety were specifically the most significant predictors of behavioral intention about the use of the metaverse for conferences/meetings.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"20 1","pages":"490 - 511"},"PeriodicalIF":7.2,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139356022","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-24DOI: 10.1080/10548408.2023.2263782
Chayanon Phucharoen, Nichapat Sangkaew, Surarak Wichupankul, Aziz Nanthaamornphong
ABSTRACT Thailand has pioneered legalizing cannabis for medical purposes in Asia. This study focuses on drug tourism and the supply of cannabis in Phuket. Geospatial analysis reveals a notably positive association between cannabis stores and hotels, thus providing evidence of misuse of cannabis since its decriminalization. Despite advisory warnings discouraging tourists from leisure cannabis consumption, cannabis outlets could increase significantly in areas centered around hotels. The result reveals the urgency of nuanced destination management. Without regulation, suppliers are poised to primarily cater to the tourist, thus potentially distorting the purpose of decriminalization and neglecting the negative externalities imposed on the destination.
{"title":"Green rush in Phuket: big-data evidence of cannabis commercialization in a tourism-centric area","authors":"Chayanon Phucharoen, Nichapat Sangkaew, Surarak Wichupankul, Aziz Nanthaamornphong","doi":"10.1080/10548408.2023.2263782","DOIUrl":"https://doi.org/10.1080/10548408.2023.2263782","url":null,"abstract":"ABSTRACT Thailand has pioneered legalizing cannabis for medical purposes in Asia. This study focuses on drug tourism and the supply of cannabis in Phuket. Geospatial analysis reveals a notably positive association between cannabis stores and hotels, thus providing evidence of misuse of cannabis since its decriminalization. Despite advisory warnings discouraging tourists from leisure cannabis consumption, cannabis outlets could increase significantly in areas centered around hotels. The result reveals the urgency of nuanced destination management. Without regulation, suppliers are poised to primarily cater to the tourist, thus potentially distorting the purpose of decriminalization and neglecting the negative externalities imposed on the destination.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"63 1","pages":"532 - 550"},"PeriodicalIF":7.2,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139356127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-24DOI: 10.1080/10548408.2023.2255891
Aikaterini Manthiou, Van Ha Luong, P. Klaus
ABSTRACT This study aims at understanding and conceptualizing solo tourism. By using a semi-supervised machine learning approach and scrutinizing 27,208 solo tourist tweets. Based on implicit self-theory we capture solo consumers’ self-development and self-discovery. We provide an all-inclusive slow tourism conceptualization and show that the solo tourism framework is a three-stage journey of self-discovery. This study not only provides tourism scholars and providers with an evidence-based solo tourism conceptualization, but also with a marketing, psychological, and operation tool to manage this segment.
{"title":"Solo tourism: exploration and conceptualization – a semi-supervised machine learning approach","authors":"Aikaterini Manthiou, Van Ha Luong, P. Klaus","doi":"10.1080/10548408.2023.2255891","DOIUrl":"https://doi.org/10.1080/10548408.2023.2255891","url":null,"abstract":"ABSTRACT This study aims at understanding and conceptualizing solo tourism. By using a semi-supervised machine learning approach and scrutinizing 27,208 solo tourist tweets. Based on implicit self-theory we capture solo consumers’ self-development and self-discovery. We provide an all-inclusive slow tourism conceptualization and show that the solo tourism framework is a three-stage journey of self-discovery. This study not only provides tourism scholars and providers with an evidence-based solo tourism conceptualization, but also with a marketing, psychological, and operation tool to manage this segment.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"29 1","pages":"453 - 474"},"PeriodicalIF":7.2,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139355956","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-13DOI: 10.1080/10548408.2023.2258154
Feng Lin, Kisang Ryu
ABSTRACTUsing partial least squares-structural equation modeling and Hayes PROCESS Macros, this study posits that product design triggers product loyalty and museum visit intention. The findings suggest that (1) Aesthetics positively affect enjoyment in product-human interaction and satisfaction; (2) Symbolism positively affects satisfaction and brand love; (3) Enjoyment mediates the effect of aesthetics on repurchase intention and eWOM; (4) Satisfaction mediates the path from aesthetics to product loyalty and museum visit intention; and (5) Brand love mediates the links among symbolism, product loyalty, and museum visit intention.KEYWORDS: Museum productproduct designaestheticssymbolismenjoymentsatisfactionbrand loveproduct loyaltyvisit intentiontourism marketing Disclosure statementNo potential conflict of interest was reported by the author(s).
{"title":"How product design affects repurchase intention, eWOM, and museum visit intention: museum mystery boxes in China","authors":"Feng Lin, Kisang Ryu","doi":"10.1080/10548408.2023.2258154","DOIUrl":"https://doi.org/10.1080/10548408.2023.2258154","url":null,"abstract":"ABSTRACTUsing partial least squares-structural equation modeling and Hayes PROCESS Macros, this study posits that product design triggers product loyalty and museum visit intention. The findings suggest that (1) Aesthetics positively affect enjoyment in product-human interaction and satisfaction; (2) Symbolism positively affects satisfaction and brand love; (3) Enjoyment mediates the effect of aesthetics on repurchase intention and eWOM; (4) Satisfaction mediates the path from aesthetics to product loyalty and museum visit intention; and (5) Brand love mediates the links among symbolism, product loyalty, and museum visit intention.KEYWORDS: Museum productproduct designaestheticssymbolismenjoymentsatisfactionbrand loveproduct loyaltyvisit intentiontourism marketing Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136223076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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