Pub Date : 2023-06-13DOI: 10.1080/10548408.2023.2255884
Mahmut Demir, Sirvan Sen Demir
ABSTRACT This paper aims to outline the influences of ChatGPT on service individualization and service value co-creation in the travel industry. Data were collected from managers and experts of travel agencies in Turkey. Hypotheses were tested via the independent sample t-tests, enter regression analysis, and the bootstrapping approach. It is found that ChatGPT empowered service individualization and internalizing information, which in turn positively impacts service value co-creation. The study also finds that ChatGPT has a significant moderating impact on the relationship between internalizing information and service individualization as well as on the relationship between service individualization and service value co-creation.
{"title":"Is ChatGPT the right technology for service individualization and value co-creation? evidence from the travel industry","authors":"Mahmut Demir, Sirvan Sen Demir","doi":"10.1080/10548408.2023.2255884","DOIUrl":"https://doi.org/10.1080/10548408.2023.2255884","url":null,"abstract":"ABSTRACT This paper aims to outline the influences of ChatGPT on service individualization and service value co-creation in the travel industry. Data were collected from managers and experts of travel agencies in Turkey. Hypotheses were tested via the independent sample t-tests, enter regression analysis, and the bootstrapping approach. It is found that ChatGPT empowered service individualization and internalizing information, which in turn positively impacts service value co-creation. The study also finds that ChatGPT has a significant moderating impact on the relationship between internalizing information and service individualization as well as on the relationship between service individualization and service value co-creation.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"383 - 398"},"PeriodicalIF":7.2,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48335415","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-13DOI: 10.1080/10548408.2023.2255881
Erose Sthapit, Brian Garrod, Matthew J. Stone, Peter Björk, Hanqun Song
ABSTRACT This study systematically reviews, synthesises and integrates the extant literature on value co-destruction in the field of tourism and hospitality. The results indicate that research in this field is still in its infancy, suffers from a contextual imbalance and employs mainly qualitative methods. Several gaps are identified, and four areas for future work are proposed: further theorisation, application of the topic and scale development, fostering a broader focus on cross-cultural studies and a need for studies in different hospitality and tourism settings; greater use of on-site data collection and engaging in mixed-methods analysis; and greater consideration of service-provider and multiple-actor perspectives.
{"title":"Value co-destruction in tourism and hospitality: a systematic literature review and future research agenda","authors":"Erose Sthapit, Brian Garrod, Matthew J. Stone, Peter Björk, Hanqun Song","doi":"10.1080/10548408.2023.2255881","DOIUrl":"https://doi.org/10.1080/10548408.2023.2255881","url":null,"abstract":"ABSTRACT This study systematically reviews, synthesises and integrates the extant literature on value co-destruction in the field of tourism and hospitality. The results indicate that research in this field is still in its infancy, suffers from a contextual imbalance and employs mainly qualitative methods. Several gaps are identified, and four areas for future work are proposed: further theorisation, application of the topic and scale development, fostering a broader focus on cross-cultural studies and a need for studies in different hospitality and tourism settings; greater use of on-site data collection and engaging in mixed-methods analysis; and greater consideration of service-provider and multiple-actor perspectives.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"363 - 382"},"PeriodicalIF":7.2,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46631380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-13DOI: 10.1080/10548408.2023.2255890
Wei Quan, Seongseop (Sam) Kim, Nancy Grace Baah, Heekyoung Jung, Heesup Han
ABSTRACT This study investigated pet owners’ assessments of the physical environments of tourism attractions relating to pet tourism, and their consequences, which influence experiential satisfaction, pet attachment, well-being, and life satisfaction. A mixed method approach was used. The physical and green environments of pet-accompanying tourism, experiential satisfaction, pet attachment, and hedonic well-being sufficiently explained owners’ life satisfaction generation process. Life stress played a moderating role. Our findings help pet-industry practitioners understand the services that address the physical and psychological needs of pet owners who vacation with their pets and will be seminal in the development of theories of future pet tourism.
{"title":"Role of physical environment and green natural environment of pet-accompanying tourism sites in generating pet owners’ life satisfaction","authors":"Wei Quan, Seongseop (Sam) Kim, Nancy Grace Baah, Heekyoung Jung, Heesup Han","doi":"10.1080/10548408.2023.2255890","DOIUrl":"https://doi.org/10.1080/10548408.2023.2255890","url":null,"abstract":"ABSTRACT This study investigated pet owners’ assessments of the physical environments of tourism attractions relating to pet tourism, and their consequences, which influence experiential satisfaction, pet attachment, well-being, and life satisfaction. A mixed method approach was used. The physical and green environments of pet-accompanying tourism, experiential satisfaction, pet attachment, and hedonic well-being sufficiently explained owners’ life satisfaction generation process. Life stress played a moderating role. Our findings help pet-industry practitioners understand the services that address the physical and psychological needs of pet owners who vacation with their pets and will be seminal in the development of theories of future pet tourism.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136221720","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-13DOI: 10.1080/10548408.2023.2256777
Shanshan Zhao, Yanfeng Liu
Revenge tourism has driven rapid recovery in the tourism industry. To explore its influencing factors and mechanisms, this study adopts a comprehensive theoretical framework combining the SOR framework and extended TPB model. The study analyzes the interplay between factors such as risk perception, travel experiences, subjective norms, negative emotions, behavioral attitudes, and perceived behavioral control, about revenge tourism, aiming to comprehend and predict consumers’ revenge tourism behavior. The findings offer vital insights for tourism practitioners in devising marketing strategies and management measures, promoting the rapid recovery and sustainable development of the tourism industry.
{"title":"Revenge tourism after the lockdown: based on the SOR framework and extended TPB model","authors":"Shanshan Zhao, Yanfeng Liu","doi":"10.1080/10548408.2023.2256777","DOIUrl":"https://doi.org/10.1080/10548408.2023.2256777","url":null,"abstract":"Revenge tourism has driven rapid recovery in the tourism industry. To explore its influencing factors and mechanisms, this study adopts a comprehensive theoretical framework combining the SOR framework and extended TPB model. The study analyzes the interplay between factors such as risk perception, travel experiences, subjective norms, negative emotions, behavioral attitudes, and perceived behavioral control, about revenge tourism, aiming to comprehend and predict consumers’ revenge tourism behavior. The findings offer vital insights for tourism practitioners in devising marketing strategies and management measures, promoting the rapid recovery and sustainable development of the tourism industry.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136221724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-04DOI: 10.1080/10548408.2023.2245421
F. Li, Xin He
ABSTRACT This study explores the interaction effect of reward type and mindset on community promotion in the online travel community guided by implicit theories. Three scenario-based experiments were undertaken to examine the interaction effect. Specifically, community members with a fixed mindset are more inclined to promote community when they obtain material rewards, while community members with a growth mindset are more inclined to promote community when they obtain emotional rewards. Identification and community commitment act as mediators between the interaction effect. In addition, this research also discusses the theoretical and practical implications of the findings.
{"title":"The interaction effect of reward type and mindset on online travel community promotion intention: the mediating roles of identification and community commitment","authors":"F. Li, Xin He","doi":"10.1080/10548408.2023.2245421","DOIUrl":"https://doi.org/10.1080/10548408.2023.2245421","url":null,"abstract":"ABSTRACT This study explores the interaction effect of reward type and mindset on community promotion in the online travel community guided by implicit theories. Three scenario-based experiments were undertaken to examine the interaction effect. Specifically, community members with a fixed mindset are more inclined to promote community when they obtain material rewards, while community members with a growth mindset are more inclined to promote community when they obtain emotional rewards. Identification and community commitment act as mediators between the interaction effect. In addition, this research also discusses the theoretical and practical implications of the findings.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"294 - 309"},"PeriodicalIF":7.2,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43819669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-04DOI: 10.1080/10548408.2023.2245415
Kyoung-Jae Lee, Minsung Kim, Jin Young Kim, C. Koo
ABSTRACT This study proposes a model that links travel constraints with subjective norm as an additional constraint, negotiation, and learned helplessness to the desire under the pandemic and pent-up intention. Extending the constraint-negotiation model, this study analyzed 488 survey data using partial least square structural equation modeling. The results show that pent-up intention for international travel is positively affected by the desire to travel under the pandemic, which can be built up from the individuals’ negotiation strategies under the constraints. These findings elucidates the underlying mechanisms contributing to the rebound effect in international travel.
{"title":"Exploring a pent-up travel: constraint-negotiation model","authors":"Kyoung-Jae Lee, Minsung Kim, Jin Young Kim, C. Koo","doi":"10.1080/10548408.2023.2245415","DOIUrl":"https://doi.org/10.1080/10548408.2023.2245415","url":null,"abstract":"ABSTRACT This study proposes a model that links travel constraints with subjective norm as an additional constraint, negotiation, and learned helplessness to the desire under the pandemic and pent-up intention. Extending the constraint-negotiation model, this study analyzed 488 survey data using partial least square structural equation modeling. The results show that pent-up intention for international travel is positively affected by the desire to travel under the pandemic, which can be built up from the individuals’ negotiation strategies under the constraints. These findings elucidates the underlying mechanisms contributing to the rebound effect in international travel.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"345 - 361"},"PeriodicalIF":7.2,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43244706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-04DOI: 10.1080/10548408.2023.2245423
Frank Badu‐Baiden, S. Kim, I. Wong
ABSTRACT This study examines cross-cultural memorable local food experiences as perceived by international tourists using multilevel analysis. Based on the literature review, eight hypotheses were developed. A total of 925 questionnaires were completed by US tourists who travelled to Europe or Asia. These international tourists’ food-related personality traits significantly affected memorable food experiences relating to novelty, cultural knowledge, and flavor. Food neophilia showed a positive relationship with memorable food experiences, whereas food neophobia showed a negative effect. It was found that cultural distance acts as a facilitator or an inhibitor in producing positive memorable food experiences, according to individuals’ personality traits.
{"title":"A cross-cultural multilevel investigation on memorable destination local food consumption experience and food personality traits","authors":"Frank Badu‐Baiden, S. Kim, I. Wong","doi":"10.1080/10548408.2023.2245423","DOIUrl":"https://doi.org/10.1080/10548408.2023.2245423","url":null,"abstract":"ABSTRACT This study examines cross-cultural memorable local food experiences as perceived by international tourists using multilevel analysis. Based on the literature review, eight hypotheses were developed. A total of 925 questionnaires were completed by US tourists who travelled to Europe or Asia. These international tourists’ food-related personality traits significantly affected memorable food experiences relating to novelty, cultural knowledge, and flavor. Food neophilia showed a positive relationship with memorable food experiences, whereas food neophobia showed a negative effect. It was found that cultural distance acts as a facilitator or an inhibitor in producing positive memorable food experiences, according to individuals’ personality traits.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"275 - 293"},"PeriodicalIF":7.2,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45250787","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-04DOI: 10.1080/10548408.2023.2245446
Hyoungeun Moon, Jongsik Yu, Bee‐Lia Chua, Heesup Han
ABSTRACT This study explored the concept of green brand authenticity in tourism and its relationships with relevant variables by using a mixed method. Firstly, the content analysis of interview revealed four dimensions of green brand authenticity: green practice, green servicescape, green support for locals, and green customer engagement. Then, the analysis of a total of 352 survey responses collected through an online research panel uncovered brand-self congruence as the most significant antecedent of green brand authenticity and green customer engagement as the most impactful dimension on the outcome variables. Brand commercialization significantly moderated the relationships among the study variables.
{"title":"Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more","authors":"Hyoungeun Moon, Jongsik Yu, Bee‐Lia Chua, Heesup Han","doi":"10.1080/10548408.2023.2245446","DOIUrl":"https://doi.org/10.1080/10548408.2023.2245446","url":null,"abstract":"ABSTRACT This study explored the concept of green brand authenticity in tourism and its relationships with relevant variables by using a mixed method. Firstly, the content analysis of interview revealed four dimensions of green brand authenticity: green practice, green servicescape, green support for locals, and green customer engagement. Then, the analysis of a total of 352 survey responses collected through an online research panel uncovered brand-self congruence as the most significant antecedent of green brand authenticity and green customer engagement as the most impactful dimension on the outcome variables. Brand commercialization significantly moderated the relationships among the study variables.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"326 - 344"},"PeriodicalIF":7.2,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47568930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-04DOI: 10.1080/10548408.2023.2245410
Jia Xu, Yi Wang, Yangyang Jiang
ABSTRACT This study focused on the impact of attractive travel selfies on potential travelers, especially when they have a positive self presentation intention. The study is based on social comparison theory and found that positive self presentation intentions motivate people to engage in upward body comparisons. If the upward body comparison led to self-image concerns among potential travelers, their perceptions of both benign and malicious envy were enhanced. When self-image concerns were absent, only benign envy perceptions were increased. Our research confirms that the physical attractiveness of tourists’ selfies on social media has an impact on destination marketing effectiveness.
{"title":"How do social media tourist images influence destination attitudes? Effects of social comparison and envy","authors":"Jia Xu, Yi Wang, Yangyang Jiang","doi":"10.1080/10548408.2023.2245410","DOIUrl":"https://doi.org/10.1080/10548408.2023.2245410","url":null,"abstract":"ABSTRACT This study focused on the impact of attractive travel selfies on potential travelers, especially when they have a positive self presentation intention. The study is based on social comparison theory and found that positive self presentation intentions motivate people to engage in upward body comparisons. If the upward body comparison led to self-image concerns among potential travelers, their perceptions of both benign and malicious envy were enhanced. When self-image concerns were absent, only benign envy perceptions were increased. Our research confirms that the physical attractiveness of tourists’ selfies on social media has an impact on destination marketing effectiveness.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"310 - 325"},"PeriodicalIF":7.2,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43366357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-24DOI: 10.1080/10548408.2023.2236652
Bee‐Lia Chua, S. Kim, Tadesse Bekele Hailu, Jongsik Yu, Hyoungeun Moon, Heesup Han
ABSTRACT Armchair travel is a kind of tourism that gives a vicarious travel experience. This study aimed to examine the influence of authentic travel experiences on travel stickiness using the framework of stimulus-organism-response. Our result revealed that flow and functional experiences positively affected authentic travel experiences with armchair travel. Furthermore, authentic travel experiences positively influenced value and engagement. Customer engagement influenced customer stickiness to armchair travel, while overall value did not. This study provides insightful theoretical implications for the extant armchair travel literature and practical implications for developing new tourism products or programs to keep pace with rapidly shifting industry trends.
{"title":"Emerging armchair travel: Investigation of authentic armchair travel experiences and their effect on armchair travel stickiness","authors":"Bee‐Lia Chua, S. Kim, Tadesse Bekele Hailu, Jongsik Yu, Hyoungeun Moon, Heesup Han","doi":"10.1080/10548408.2023.2236652","DOIUrl":"https://doi.org/10.1080/10548408.2023.2236652","url":null,"abstract":"ABSTRACT Armchair travel is a kind of tourism that gives a vicarious travel experience. This study aimed to examine the influence of authentic travel experiences on travel stickiness using the framework of stimulus-organism-response. Our result revealed that flow and functional experiences positively affected authentic travel experiences with armchair travel. Furthermore, authentic travel experiences positively influenced value and engagement. Customer engagement influenced customer stickiness to armchair travel, while overall value did not. This study provides insightful theoretical implications for the extant armchair travel literature and practical implications for developing new tourism products or programs to keep pace with rapidly shifting industry trends.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"203 - 220"},"PeriodicalIF":7.2,"publicationDate":"2023-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43557680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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