Pub Date : 2023-03-24DOI: 10.1080/10548408.2023.2236649
Lanji Quan, Bonhak Koo, Heesup Han
ABSTRACT This research is designed to illustrate the process of customers’ switching behavior from a traditional hotel to a green hotel by applying a pull-push-mooring theory and an exploratory mixed methods design. The push factors, including environmental policy, social media effects, and social norms, drive customers away from traditional hotels, while the pull factors, including personal norms, perceived health benefits, and emotional well-being, attract customers to green hotels. The mooring factors, including inertia and switching cost, show a vital moderating effect. This study provides a conceptual mechanism that clarifies factors that drive customers’ green behavior in the hotel industry.
{"title":"Exploring the factors that influence customers’ willingness to switch from traditional hotels to green hotels","authors":"Lanji Quan, Bonhak Koo, Heesup Han","doi":"10.1080/10548408.2023.2236649","DOIUrl":"https://doi.org/10.1080/10548408.2023.2236649","url":null,"abstract":"ABSTRACT This research is designed to illustrate the process of customers’ switching behavior from a traditional hotel to a green hotel by applying a pull-push-mooring theory and an exploratory mixed methods design. The push factors, including environmental policy, social media effects, and social norms, drive customers away from traditional hotels, while the pull factors, including personal norms, perceived health benefits, and emotional well-being, attract customers to green hotels. The mooring factors, including inertia and switching cost, show a vital moderating effect. This study provides a conceptual mechanism that clarifies factors that drive customers’ green behavior in the hotel industry.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"60 51","pages":"185 - 202"},"PeriodicalIF":7.2,"publicationDate":"2023-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41308813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-24DOI: 10.1080/10548408.2023.2236634
Mengzhen Liu, Wei Xiong
ABSTRACT This study aims to investigate the effect of brand reputation (both holistic and dimensional) on customer reactions to service failure. Employing two experiments and a survey, we find that a good reputation suffers less from service failure (the holistic buffering effect) and service quality mediates the process. The two dimensions of reputation, generalized favorability and familiarity, have different effects during service failure. Favorability serves as a buffer whose impact is mediated by service quality, while familiarity has inconsistent effects on customer post-failure evaluations which implies the existence of the potential situational factor. Generalized favorability dominates the process.
{"title":"Well-known or well-liked? The effects of brand reputation on customers’ responses to service failure","authors":"Mengzhen Liu, Wei Xiong","doi":"10.1080/10548408.2023.2236634","DOIUrl":"https://doi.org/10.1080/10548408.2023.2236634","url":null,"abstract":"ABSTRACT This study aims to investigate the effect of brand reputation (both holistic and dimensional) on customer reactions to service failure. Employing two experiments and a survey, we find that a good reputation suffers less from service failure (the holistic buffering effect) and service quality mediates the process. The two dimensions of reputation, generalized favorability and familiarity, have different effects during service failure. Favorability serves as a buffer whose impact is mediated by service quality, while familiarity has inconsistent effects on customer post-failure evaluations which implies the existence of the potential situational factor. Generalized favorability dominates the process.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"221 - 241"},"PeriodicalIF":7.2,"publicationDate":"2023-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42060237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-24DOI: 10.1080/10548408.2023.2239840
Kyuhyeon Joo, H. M. Kim, Jinsoo Hwang
ABSTRACT This study focused on the concept of internal environmental locus of control to identify how behavioral intentions are formed in the context of the indoor smart farm restaurant. The data was collected from 330 respondents who had dined out within the last six months in South Korea. The findings revealed that all four dimensions of internal environmental locus of control (i.e. green consumers, environmental activists, environmental advocates, and recyclers) affect attitude, which in turn intentions to use and word-of-mouth intentions. It also found that product knowledge strengthens the effect of green consumers on attitude.
{"title":"How to enhance behavioral intentions in the context of indoor smart farm restaurants: focusing on internal environmental locus of control","authors":"Kyuhyeon Joo, H. M. Kim, Jinsoo Hwang","doi":"10.1080/10548408.2023.2239840","DOIUrl":"https://doi.org/10.1080/10548408.2023.2239840","url":null,"abstract":"ABSTRACT This study focused on the concept of internal environmental locus of control to identify how behavioral intentions are formed in the context of the indoor smart farm restaurant. The data was collected from 330 respondents who had dined out within the last six months in South Korea. The findings revealed that all four dimensions of internal environmental locus of control (i.e. green consumers, environmental activists, environmental advocates, and recyclers) affect attitude, which in turn intentions to use and word-of-mouth intentions. It also found that product knowledge strengthens the effect of green consumers on attitude.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"131 1","pages":"260 - 274"},"PeriodicalIF":7.2,"publicationDate":"2023-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59590125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-24DOI: 10.1080/10548408.2023.2239854
Jie Yin, Xingqin Qu, Yensen Ni
ABSTRACT This study investigates how belief and folklore culture influence destination online engagement behavior, with a specific focus on Meizhou Island’s Mazu culture. Through social cognition theory, the study reveals that cultural atmosphere affects online engagement behavior through mystique and place distinctiveness, but peer emotional contagion and perceived crowding moderate this relationship negatively. According to the study, enhancing the cultural environment and regulating tourist flow is critical to creating a positive destination experience for tourists. The study also provides valuable insights for tourism practitioners and policymakers on how to enhance destination online engagement behavior and promote belief and folklore culture tourism.
{"title":"The power of culture: how it shapes tourists’ online engagement with destinations","authors":"Jie Yin, Xingqin Qu, Yensen Ni","doi":"10.1080/10548408.2023.2239854","DOIUrl":"https://doi.org/10.1080/10548408.2023.2239854","url":null,"abstract":"ABSTRACT This study investigates how belief and folklore culture influence destination online engagement behavior, with a specific focus on Meizhou Island’s Mazu culture. Through social cognition theory, the study reveals that cultural atmosphere affects online engagement behavior through mystique and place distinctiveness, but peer emotional contagion and perceived crowding moderate this relationship negatively. According to the study, enhancing the cultural environment and regulating tourist flow is critical to creating a positive destination experience for tourists. The study also provides valuable insights for tourism practitioners and policymakers on how to enhance destination online engagement behavior and promote belief and folklore culture tourism.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"242 - 259"},"PeriodicalIF":7.2,"publicationDate":"2023-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47367597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-12DOI: 10.1080/10548408.2023.2215264
Weisheng Chiu, Fong-Jia Wang, Heetae Cho
ABSTRACT This study investigated causal antecedents’ symmetric and asymmetric effects on satellite fans’ intention to revisit the home ground of their favorite sports teams through the lens of appraisal theory of emotion and complexity theory. Results showed that team identification affected revisit intention through sport nostalgia and customer equity. The fuzzy set qualitative comparative analysis (fsQCA) suggested five different configurations that can explain the formation of satellite fans’ revisit intention. In particular, “value equity” and “nostalgia as personal identity” were essential for explaining satellite fans’ revisit intention. This study contributes to a better understanding of satellite fans’ behaviors.
{"title":"Satellite fans’ team identification, nostalgia, customer equity and revisit intention: symmetric and asymmetric analysis","authors":"Weisheng Chiu, Fong-Jia Wang, Heetae Cho","doi":"10.1080/10548408.2023.2215264","DOIUrl":"https://doi.org/10.1080/10548408.2023.2215264","url":null,"abstract":"ABSTRACT This study investigated causal antecedents’ symmetric and asymmetric effects on satellite fans’ intention to revisit the home ground of their favorite sports teams through the lens of appraisal theory of emotion and complexity theory. Results showed that team identification affected revisit intention through sport nostalgia and customer equity. The fuzzy set qualitative comparative analysis (fsQCA) suggested five different configurations that can explain the formation of satellite fans’ revisit intention. In particular, “value equity” and “nostalgia as personal identity” were essential for explaining satellite fans’ revisit intention. This study contributes to a better understanding of satellite fans’ behaviors.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"91 - 108"},"PeriodicalIF":7.2,"publicationDate":"2023-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48099484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-12DOI: 10.1080/10548408.2023.2227858
J. Xu, S. Pratt, Libo Yan
ABSTRACT Destination mascots have attracted some research interest, but more needs to be done. This study aims to explore destination mascots from a cognitive appraisal theory-based perspective. The results showed that an ideal destination mascot consisted of five characteristics: local representation and engagement, signature items and images, future, cuteness and fun, and tradition. “Local representation and engagement” and “cuteness and fun” were found to influence residents’ community citizenship behavior through emotions. “Future” directly influenced community citizenship behavior, but this relationship was subject to moderation by place identity. This paper contributes to the literature by offering a deeper understanding of destination mascots.
{"title":"Residents’ engagement in developing destination mascots: a cognitive appraisal theory-based perspective","authors":"J. Xu, S. Pratt, Libo Yan","doi":"10.1080/10548408.2023.2227858","DOIUrl":"https://doi.org/10.1080/10548408.2023.2227858","url":null,"abstract":"ABSTRACT Destination mascots have attracted some research interest, but more needs to be done. This study aims to explore destination mascots from a cognitive appraisal theory-based perspective. The results showed that an ideal destination mascot consisted of five characteristics: local representation and engagement, signature items and images, future, cuteness and fun, and tradition. “Local representation and engagement” and “cuteness and fun” were found to influence residents’ community citizenship behavior through emotions. “Future” directly influenced community citizenship behavior, but this relationship was subject to moderation by place identity. This paper contributes to the literature by offering a deeper understanding of destination mascots.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"151 - 168"},"PeriodicalIF":7.2,"publicationDate":"2023-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45442217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-12DOI: 10.1080/10548408.2023.2215266
W. Wattanacharoensil, Jin-Soo Lee, Pipatpong Fakfare, Noppadol Manosuthi
ABSTRACT The study investigated factors influencing tourists’ adaptive behaviors and advocacy for domestic destinations during COVID-19 using a combination of integrated generalized structured component analysis (IGSCA) and fuzzy set qualitative comparative analysis (fsQCA). One thousand tourists from Thailand, South Korea, and China participated in the study. The results revealed that fsQCA’s multiple configurations provided valuable insights into the antecedents affecting adaptive behavior and destination advocacy, which complemented IGSCA’s symmetric results. The study affirmed the complexity of antecedents that impact outcomes and supported the notion of complexity theory in explaining tourists’ destination supporting behavior. The study provided implications for future research in this area.
{"title":"The multi-method approach to analyzing motivations and perceived travel risks: impacts on domestic tourists’ adaptive behaviors and tourism destination advocacy","authors":"W. Wattanacharoensil, Jin-Soo Lee, Pipatpong Fakfare, Noppadol Manosuthi","doi":"10.1080/10548408.2023.2215266","DOIUrl":"https://doi.org/10.1080/10548408.2023.2215266","url":null,"abstract":"ABSTRACT The study investigated factors influencing tourists’ adaptive behaviors and advocacy for domestic destinations during COVID-19 using a combination of integrated generalized structured component analysis (IGSCA) and fuzzy set qualitative comparative analysis (fsQCA). One thousand tourists from Thailand, South Korea, and China participated in the study. The results revealed that fsQCA’s multiple configurations provided valuable insights into the antecedents affecting adaptive behavior and destination advocacy, which complemented IGSCA’s symmetric results. The study affirmed the complexity of antecedents that impact outcomes and supported the notion of complexity theory in explaining tourists’ destination supporting behavior. The study provided implications for future research in this area.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"109 - 130"},"PeriodicalIF":7.2,"publicationDate":"2023-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44789239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-12DOI: 10.1080/10548408.2023.2227872
Sirong Chen, I. Chan, Shaogui Xu, R. Law, Mu Zhang
ABSTRACT Although the transformative impact of the metaverse on tourism and its marketing has been widely discussed, little is known about the metaverse in tourism marketing. In this study, in-depth interviews with 19 representative metaverse tourism stakeholders from multiple categories are conducted. Based on a modified conceptual model of destination competitiveness and stakeholder theory, this study reveals that the factors driving the development of metaverse tourism are planning and management; economic, sociocultural, and technological factors; and recognition and acceptance, whereas the hindrances stem mainly from the government, industry, tourists, local communities, and educational institutions. Accordingly, theoretical and practical contributions are provided.
{"title":"Metaverse in tourism: drivers and hindrances from stakeholders’ perspective","authors":"Sirong Chen, I. Chan, Shaogui Xu, R. Law, Mu Zhang","doi":"10.1080/10548408.2023.2227872","DOIUrl":"https://doi.org/10.1080/10548408.2023.2227872","url":null,"abstract":"ABSTRACT Although the transformative impact of the metaverse on tourism and its marketing has been widely discussed, little is known about the metaverse in tourism marketing. In this study, in-depth interviews with 19 representative metaverse tourism stakeholders from multiple categories are conducted. Based on a modified conceptual model of destination competitiveness and stakeholder theory, this study reveals that the factors driving the development of metaverse tourism are planning and management; economic, sociocultural, and technological factors; and recognition and acceptance, whereas the hindrances stem mainly from the government, industry, tourists, local communities, and educational institutions. Accordingly, theoretical and practical contributions are provided.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"169 - 184"},"PeriodicalIF":7.2,"publicationDate":"2023-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42274155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-12DOI: 10.1080/10548408.2023.2227852
Siying Chen, Zhixiong Tan, Yanyu Chen, J. Han
ABSTRACT To comprehensively analyze the current research status, hot trends, and influencing factors of tourism carbon footprint, this paper conducts a bibliometric analysis. We find that (1) tourism carbon footprint is the topic with the highest attention in the field of tourism footprint research; (2) economic effects, tourism carbon footprint accounting methods, and the consciousness drive of each subject in the tourism industry are still important research directions; (3) tourism activity items such as accommodation and transportation are the main influencing factors while the behavioral preferences and characteristics of tourists, government and tourism operators become important directions for future empirical research.
{"title":"Research hotspots, future trends and influencing factors of tourism carbon footprint: a bibliometric analysis","authors":"Siying Chen, Zhixiong Tan, Yanyu Chen, J. Han","doi":"10.1080/10548408.2023.2227852","DOIUrl":"https://doi.org/10.1080/10548408.2023.2227852","url":null,"abstract":"ABSTRACT To comprehensively analyze the current research status, hot trends, and influencing factors of tourism carbon footprint, this paper conducts a bibliometric analysis. We find that (1) tourism carbon footprint is the topic with the highest attention in the field of tourism footprint research; (2) economic effects, tourism carbon footprint accounting methods, and the consciousness drive of each subject in the tourism industry are still important research directions; (3) tourism activity items such as accommodation and transportation are the main influencing factors while the behavioral preferences and characteristics of tourists, government and tourism operators become important directions for future empirical research.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"131 - 150"},"PeriodicalIF":7.2,"publicationDate":"2023-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42876092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-02DOI: 10.1080/10548408.2023.2199776
B. Stangl, Margit Kastner, Sangwon Park, D. Ukpabi
ABSTRACT Problematic online usage (POU) and Internet addiction (IA) lack a refined classification. Using 796 questionnaires, this study is the first to reveal a continuum ranging from Casual users (i.e. older users) to Addicts (i.e. digital natives) acknowledging five different severity levels of POU to IA. Depending on where users are located within the addiction continuum, usability of augmented reality (AR) applications has different effects. Most interestingly, the experience of Casual users is triggered by enjoyment, whilst enjoyment exerts a negative effect on the emotional and action experiences of Addicts-in-denial. The study provides actionable implications for IA, POU, and AR behaviour.
{"title":"Internet addiction continuum and its moderating effect on augmented reality application experiences: digital natives versus older users","authors":"B. Stangl, Margit Kastner, Sangwon Park, D. Ukpabi","doi":"10.1080/10548408.2023.2199776","DOIUrl":"https://doi.org/10.1080/10548408.2023.2199776","url":null,"abstract":"ABSTRACT Problematic online usage (POU) and Internet addiction (IA) lack a refined classification. Using 796 questionnaires, this study is the first to reveal a continuum ranging from Casual users (i.e. older users) to Addicts (i.e. digital natives) acknowledging five different severity levels of POU to IA. Depending on where users are located within the addiction continuum, usability of augmented reality (AR) applications has different effects. Most interestingly, the experience of Casual users is triggered by enjoyment, whilst enjoyment exerts a negative effect on the emotional and action experiences of Addicts-in-denial. The study provides actionable implications for IA, POU, and AR behaviour.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"38 - 54"},"PeriodicalIF":7.2,"publicationDate":"2023-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45004886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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