Pub Date : 2023-01-27DOI: 10.1177/00936502221139363
Jeffrey A. Hall, Amanda J. Holmstrom, Natalie Pennington, Evan K. Perrault, D. Totzkay
The associations among the frequency and quality of social interactions and in-the-moment and global well-being have been well-documented. Fewer studies explore whether the content of social interactions is associated with well-being using experimental methods. Drawing from the communicate bond belong theory, seven candidate communication episodes and behaviors were identified. In three studies, participants ( NStudy 1 = 347, NStudy 2 = 310, NStudy 3 = 250) were randomly assigned to engage in one of these communication episodes or behaviors and then completed end-of-day measures of well-being. Compared to participants in the control groups, participants engaging in candidate behaviors experienced increased well-being. MANCOVA results from all studies suggest the frequency of engaging in candidate behaviors was associated with increased well-being. A mini-meta-analysis found a weighted average effect size of d = 0.255. Results suggest that engaging in as little as one communication behavior with one friend in a day can improve daily well-being.
{"title":"Quality Conversation Can Increase Daily Well-Being","authors":"Jeffrey A. Hall, Amanda J. Holmstrom, Natalie Pennington, Evan K. Perrault, D. Totzkay","doi":"10.1177/00936502221139363","DOIUrl":"https://doi.org/10.1177/00936502221139363","url":null,"abstract":"The associations among the frequency and quality of social interactions and in-the-moment and global well-being have been well-documented. Fewer studies explore whether the content of social interactions is associated with well-being using experimental methods. Drawing from the communicate bond belong theory, seven candidate communication episodes and behaviors were identified. In three studies, participants ( NStudy 1 = 347, NStudy 2 = 310, NStudy 3 = 250) were randomly assigned to engage in one of these communication episodes or behaviors and then completed end-of-day measures of well-being. Compared to participants in the control groups, participants engaging in candidate behaviors experienced increased well-being. MANCOVA results from all studies suggest the frequency of engaging in candidate behaviors was associated with increased well-being. A mini-meta-analysis found a weighted average effect size of d = 0.255. Results suggest that engaging in as little as one communication behavior with one friend in a day can improve daily well-being.","PeriodicalId":48323,"journal":{"name":"Communication Research","volume":" ","pages":""},"PeriodicalIF":6.2,"publicationDate":"2023-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46894716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-23DOI: 10.1177/00936502221142175
Kristina M. Scharp, Cimmiaron F. Alvarez, Brooke H. Wolfe, Pamela J. Lannutti, Leah E. Bryant
Queer adolescents experience compounding complications especially when they are estranged from their parents. Findings from a sample of 40 estranged queer adolescents revealed four triggers, five resilience processes, and three co-occurring relationships between the triggers and processes. Based on these findings, we advance the communication theory of resilience by (a) illustrating resilience enactments with an adolescent population, (b) introducing a new facet of putting alternative logics to work, and (c) arguing how access to LGBTQ+ vocabulary and embeddedness within the LGBTQ+ community can facilitate more and less resilient enactments. We also extend a new qualitative method, thematic co-occurrence analysis, to illuminate thematic ubiquity and inverse relationships between themes. Practical applications for primary/secondary school curriculum, counselors, and public policy are discussed.
{"title":"Overcoming Obstacles by Enacting Resilience: How Queer Adolescents Respond to Being Estranged From Their Parents","authors":"Kristina M. Scharp, Cimmiaron F. Alvarez, Brooke H. Wolfe, Pamela J. Lannutti, Leah E. Bryant","doi":"10.1177/00936502221142175","DOIUrl":"https://doi.org/10.1177/00936502221142175","url":null,"abstract":"Queer adolescents experience compounding complications especially when they are estranged from their parents. Findings from a sample of 40 estranged queer adolescents revealed four triggers, five resilience processes, and three co-occurring relationships between the triggers and processes. Based on these findings, we advance the communication theory of resilience by (a) illustrating resilience enactments with an adolescent population, (b) introducing a new facet of putting alternative logics to work, and (c) arguing how access to LGBTQ+ vocabulary and embeddedness within the LGBTQ+ community can facilitate more and less resilient enactments. We also extend a new qualitative method, thematic co-occurrence analysis, to illuminate thematic ubiquity and inverse relationships between themes. Practical applications for primary/secondary school curriculum, counselors, and public policy are discussed.","PeriodicalId":48323,"journal":{"name":"Communication Research","volume":" ","pages":""},"PeriodicalIF":6.2,"publicationDate":"2023-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42194253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-20DOI: 10.1177/00936502221137165
Lars Guenther, Susan Jörges, Daniela Mahl, M. Brüggemann
In line with the urgency of problems related to climate change, studies on the framing of this issue have flourished in recent years. However, as in framing research overall, a lack of definitions complicates the synthesis of theoretical/empirical insights. This systematic review contrasts trends of framing in climate change communication to those observed in reviews of communication research overall and harnesses framing’s power to bridge perspectives by comparing frames across different frame locations (i.e., frame production, frame content, audience frames, and framing effects), as part of the wider cultural framing repository. Combining quantitative and qualitative approaches of content analysis, this review draws on 25 years of peer-reviewed literature on the framing of climate change ( n = 275). Among the findings, we observe that research has not made use of framing’s bridging potential. Hence, the conceptual (mis)fit between frame locations will be discussed, and directions for future research will be given.
{"title":"Framing as a Bridging Concept for Climate Change Communication: A Systematic Review Based on 25 Years of Literature","authors":"Lars Guenther, Susan Jörges, Daniela Mahl, M. Brüggemann","doi":"10.1177/00936502221137165","DOIUrl":"https://doi.org/10.1177/00936502221137165","url":null,"abstract":"In line with the urgency of problems related to climate change, studies on the framing of this issue have flourished in recent years. However, as in framing research overall, a lack of definitions complicates the synthesis of theoretical/empirical insights. This systematic review contrasts trends of framing in climate change communication to those observed in reviews of communication research overall and harnesses framing’s power to bridge perspectives by comparing frames across different frame locations (i.e., frame production, frame content, audience frames, and framing effects), as part of the wider cultural framing repository. Combining quantitative and qualitative approaches of content analysis, this review draws on 25 years of peer-reviewed literature on the framing of climate change ( n = 275). Among the findings, we observe that research has not made use of framing’s bridging potential. Hence, the conceptual (mis)fit between frame locations will be discussed, and directions for future research will be given.","PeriodicalId":48323,"journal":{"name":"Communication Research","volume":" ","pages":""},"PeriodicalIF":6.2,"publicationDate":"2023-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47526807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-19DOI: 10.1177/00936502221124389
Andrea Rajkó, Csilla Herendy, M. Goyanes, Márton Demeter
Across liberal democracies, optimalizing gender balance in communication research production and impact is a growing aspiration of scientific leaders and research-intensive universities alike. Despite eloquent motivations, the gender proportions of the most prolific scholars remain undetermined, along with the role gender plays in explaining research usage (i.e., views) and impact (i.e., citations) across countries. Drawing upon performance data of 5,500 communication scholars from 11 countries, this study found that amongst the most prolific communication authors, female scholars are still significantly underrepresented in all the analyzed regions. Furthermore, when examining views and citation scores, findings illustrate that female scholars’ papers are systematically more viewed, yet significantly less cited than male scholarship. All things considered, we provide insightful empirical evidence that point to a twofold Matilda effect playing at both the production and performance levels in communication studies, arguing that gender inequalities are still rampant in the field.
{"title":"The Matilda Effect in Communication Research: The Effects of Gender and Geography on Usage and Citations Across 11 Countries","authors":"Andrea Rajkó, Csilla Herendy, M. Goyanes, Márton Demeter","doi":"10.1177/00936502221124389","DOIUrl":"https://doi.org/10.1177/00936502221124389","url":null,"abstract":"Across liberal democracies, optimalizing gender balance in communication research production and impact is a growing aspiration of scientific leaders and research-intensive universities alike. Despite eloquent motivations, the gender proportions of the most prolific scholars remain undetermined, along with the role gender plays in explaining research usage (i.e., views) and impact (i.e., citations) across countries. Drawing upon performance data of 5,500 communication scholars from 11 countries, this study found that amongst the most prolific communication authors, female scholars are still significantly underrepresented in all the analyzed regions. Furthermore, when examining views and citation scores, findings illustrate that female scholars’ papers are systematically more viewed, yet significantly less cited than male scholarship. All things considered, we provide insightful empirical evidence that point to a twofold Matilda effect playing at both the production and performance levels in communication studies, arguing that gender inequalities are still rampant in the field.","PeriodicalId":48323,"journal":{"name":"Communication Research","volume":" ","pages":""},"PeriodicalIF":6.2,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48376648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-19DOI: 10.1177/00936502221127498
L. Sharabi
This study takes a relational stage approach to understanding the role of online dating in the progression of relationships toward marriage. Fifty interviews were conducted with individuals from across the United States (ages 21–62; Mage = 33.42) who were married or engaged to someone they met via online dating. The results present a comprehensive view of online dating through 4 stages and 13 subcategories of relationship development. Participants described meeting through a process of technology-enabled relationship initiation. Once the relationship escalated offline, they entered a period of multimodal development that demonstrated the enduring influence technology continued to have after meeting in person. Throughout this process, participants stressed the role of online dating platforms in breaking down barriers and reinforcing divisions. Three outcomes for marriage were also uncovered. Findings from this study suggest that online dating is changing more than where couples meet and have theoretical and practical implications.
{"title":"The Enduring Effect of Internet Dating: Meeting Online and the Road to Marriage","authors":"L. Sharabi","doi":"10.1177/00936502221127498","DOIUrl":"https://doi.org/10.1177/00936502221127498","url":null,"abstract":"This study takes a relational stage approach to understanding the role of online dating in the progression of relationships toward marriage. Fifty interviews were conducted with individuals from across the United States (ages 21–62; Mage = 33.42) who were married or engaged to someone they met via online dating. The results present a comprehensive view of online dating through 4 stages and 13 subcategories of relationship development. Participants described meeting through a process of technology-enabled relationship initiation. Once the relationship escalated offline, they entered a period of multimodal development that demonstrated the enduring influence technology continued to have after meeting in person. Throughout this process, participants stressed the role of online dating platforms in breaking down barriers and reinforcing divisions. Three outcomes for marriage were also uncovered. Findings from this study suggest that online dating is changing more than where couples meet and have theoretical and practical implications.","PeriodicalId":48323,"journal":{"name":"Communication Research","volume":" ","pages":""},"PeriodicalIF":6.2,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48249955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-19DOI: 10.1177/00936502221124395
Sai Wang, T. Chu, Guanxiong Huang
Bandwagon cues are system-aggregated information about crowd behavior or peer endorsement displayed on a web interface (e.g., the number of likes on a Facebook post). Despite the recent proliferation of research on the effect of bandwagon cues on credibility perceptions, a comprehensive meta-analytic review of this effect has not yet been performed and published. Based on 161 effect sizes from 41 studies, the current meta-analysis revealed that bandwagon cues had a positive, albeit small, effect on credibility perceptions. Moderator analyses indicated that this effect was stronger (a) when the message was related to the marketing topic, (b) when the source was a non-expert (vs. an expert), and (c) when participants were from collectivistic (vs. individualistic) cultures. However, the bandwagon effect did not vary by cue feature (e.g., deliberateness). These findings are discussed in light of theoretical implications, practical guidelines, and directions for future research.
{"title":"Do Bandwagon Cues Affect Credibility Perceptions? A Meta-Analysis of the Experimental Evidence","authors":"Sai Wang, T. Chu, Guanxiong Huang","doi":"10.1177/00936502221124395","DOIUrl":"https://doi.org/10.1177/00936502221124395","url":null,"abstract":"Bandwagon cues are system-aggregated information about crowd behavior or peer endorsement displayed on a web interface (e.g., the number of likes on a Facebook post). Despite the recent proliferation of research on the effect of bandwagon cues on credibility perceptions, a comprehensive meta-analytic review of this effect has not yet been performed and published. Based on 161 effect sizes from 41 studies, the current meta-analysis revealed that bandwagon cues had a positive, albeit small, effect on credibility perceptions. Moderator analyses indicated that this effect was stronger (a) when the message was related to the marketing topic, (b) when the source was a non-expert (vs. an expert), and (c) when participants were from collectivistic (vs. individualistic) cultures. However, the bandwagon effect did not vary by cue feature (e.g., deliberateness). These findings are discussed in light of theoretical implications, practical guidelines, and directions for future research.","PeriodicalId":48323,"journal":{"name":"Communication Research","volume":"50 1","pages":"720 - 744"},"PeriodicalIF":6.2,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48791851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-19DOI: 10.1177/00936502221113808
Toby Hopp, Patrick Ferrucci, Chris J. Vargo, Luna Liu
Prior research has reliably shown a positive relationship between political talk and political knowledge. This study sought to build upon this research by assessing the association between internet-based textual political expression and political knowledge. Notably, while online textual political expression is closely linked to traditional conceptualizations of political talk, it is also different in several key ways. Accordingly, this study drew upon research and theorization in the areas of political talk, online expression, and communication self-effects to explore the association between political commentary frequency on Facebook and performance on a political knowledge quiz. Moreover, we investigated the degree to which expression-apparent elaborative thinking levels were differentially associated with political knowledge. The results indicated that Facebook-based textual political expression was, as predicted, positively associated with political knowledge. Therein, we found that textual political expression indicative of high levels of elaboration was much more strongly associated with political knowledge levels than textual political expression that was indicative of comparatively lower levels of elaboration. Finally, exploratory analyses suggested that highly elaborative textual political expression was at least as strongly related to political knowledge as traditional media consumption variables.
{"title":"Is Online Textual Political Expression Associated With Political Knowledge?","authors":"Toby Hopp, Patrick Ferrucci, Chris J. Vargo, Luna Liu","doi":"10.1177/00936502221113808","DOIUrl":"https://doi.org/10.1177/00936502221113808","url":null,"abstract":"Prior research has reliably shown a positive relationship between political talk and political knowledge. This study sought to build upon this research by assessing the association between internet-based textual political expression and political knowledge. Notably, while online textual political expression is closely linked to traditional conceptualizations of political talk, it is also different in several key ways. Accordingly, this study drew upon research and theorization in the areas of political talk, online expression, and communication self-effects to explore the association between political commentary frequency on Facebook and performance on a political knowledge quiz. Moreover, we investigated the degree to which expression-apparent elaborative thinking levels were differentially associated with political knowledge. The results indicated that Facebook-based textual political expression was, as predicted, positively associated with political knowledge. Therein, we found that textual political expression indicative of high levels of elaboration was much more strongly associated with political knowledge levels than textual political expression that was indicative of comparatively lower levels of elaboration. Finally, exploratory analyses suggested that highly elaborative textual political expression was at least as strongly related to political knowledge as traditional media consumption variables.","PeriodicalId":48323,"journal":{"name":"Communication Research","volume":"1 1","pages":""},"PeriodicalIF":6.2,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"64870867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-30DOI: 10.1177/00936502221135694
Ine Goovaerts, Emma Turkenburg
Concerns are frequently raised about politicians’ increasing use of incivility. Yet, there is little longitudinal empirical work testing whether politicians’ use of incivility is actually rising, and little is known about the determinants that affect the prevalence of incivility. This study analyzes incivility over time and proposes a multi-layered framework of theoretically-driven incivility-inducing determinants. A quantitative content analysis of 4,102 speech acts in 24 Belgian televised election debates over the course of 35 years (1985–2019) shows that politicians’ incivility did not increase but occurs in a volatile pattern with ups and downs over the years. Confirmed by our analysis of the studied determinants, incivility shows to be highly context-specific. Particularly, incivility levels are affected both by characteristics of politicians, such as populism, incumbency, and gender, and by debate determinants, such as the topic under discussion, the number of politicians simultaneously debating each other, and previous incivility occurrences in the debate.
{"title":"How Contextual Features Shape Incivility Over Time: An Analysis of the Evolution and Determinants of Political Incivility in Televised Election Debates (1985–2019)","authors":"Ine Goovaerts, Emma Turkenburg","doi":"10.1177/00936502221135694","DOIUrl":"https://doi.org/10.1177/00936502221135694","url":null,"abstract":"Concerns are frequently raised about politicians’ increasing use of incivility. Yet, there is little longitudinal empirical work testing whether politicians’ use of incivility is actually rising, and little is known about the determinants that affect the prevalence of incivility. This study analyzes incivility over time and proposes a multi-layered framework of theoretically-driven incivility-inducing determinants. A quantitative content analysis of 4,102 speech acts in 24 Belgian televised election debates over the course of 35 years (1985–2019) shows that politicians’ incivility did not increase but occurs in a volatile pattern with ups and downs over the years. Confirmed by our analysis of the studied determinants, incivility shows to be highly context-specific. Particularly, incivility levels are affected both by characteristics of politicians, such as populism, incumbency, and gender, and by debate determinants, such as the topic under discussion, the number of politicians simultaneously debating each other, and previous incivility occurrences in the debate.","PeriodicalId":48323,"journal":{"name":"Communication Research","volume":"50 1","pages":"480 - 507"},"PeriodicalIF":6.2,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44594875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-29DOI: 10.1177/00936502221124390
Margaret Bennett‐Brown, A. Denes
Preliminary evidence suggests that communication during and after sexual activity is linked to positive sexual and relational assessments, but the process of communication during sexual activity (i.e., predictors and outcomes of such behavior) has yet to be explicated. As such, the current study puts forth the Communication During Sexual Activity model, which posits that one’s propensity for affectionate communication, sexual self-esteem, and sexual assertiveness predict verbal communication during sexual activity, which in turn is associated with sexual and relationship satisfaction. Within a sample of emerging adults, structural equation modeling revealed that sexual self-esteem and trait affection were positively associated with communication during sexual activity. However, sexual assertiveness did not significantly predict communication during sexual activity. Communication during sexual activity was also positively associated with sexual satisfaction, and indirectly associated with relationship satisfaction through sexual satisfaction. The implications of the findings for future sexual communication research and interventions are addressed.
{"title":"Testing the Communication During Sexual Activity Model: An Examination of the Associations among Personality Characteristics, Sexual Communication, and Sexual and Relationship Satisfaction","authors":"Margaret Bennett‐Brown, A. Denes","doi":"10.1177/00936502221124390","DOIUrl":"https://doi.org/10.1177/00936502221124390","url":null,"abstract":"Preliminary evidence suggests that communication during and after sexual activity is linked to positive sexual and relational assessments, but the process of communication during sexual activity (i.e., predictors and outcomes of such behavior) has yet to be explicated. As such, the current study puts forth the Communication During Sexual Activity model, which posits that one’s propensity for affectionate communication, sexual self-esteem, and sexual assertiveness predict verbal communication during sexual activity, which in turn is associated with sexual and relationship satisfaction. Within a sample of emerging adults, structural equation modeling revealed that sexual self-esteem and trait affection were positively associated with communication during sexual activity. However, sexual assertiveness did not significantly predict communication during sexual activity. Communication during sexual activity was also positively associated with sexual satisfaction, and indirectly associated with relationship satisfaction through sexual satisfaction. The implications of the findings for future sexual communication research and interventions are addressed.","PeriodicalId":48323,"journal":{"name":"Communication Research","volume":"50 1","pages":"106 - 127"},"PeriodicalIF":6.2,"publicationDate":"2022-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49457597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-29DOI: 10.1177/00936502221130840
Marlis Stubenvoll, Alice Binder, Selina Noetzel, Melanie Hirsch, Jörg Matthes
Political parties increasingly rely on sophisticated targeting strategies to persuade potential voters. However, questions have been raised about the effectiveness of targeted political ads, considering that citizens frequently oppose the use of their data for political purposes. In this study, we investigate three avoidance behaviors that citizens might employ in order to circumvent targeted political ads: cognitive avoidance, blocking behaviors, and privacy-protective behaviors. We test if privacy concerns, perceived personalization, and overload explain why individuals resort to avoidance behaviors. Moreover, we explore interrelations between the different avoidance strategies. Findings from a two-wave panel study ( N = 428) in the context of the Viennese state election showed that privacy concerns increased cognitive avoidance and privacy-protective behaviors. In contrast, perceived personalization decreased cognitive avoidance and blocking behaviors. Cognitive avoidance further reduced privacy-protective behaviors over time, indicating that low-effort strategies might inhibit preventive actions against data collection practices.
{"title":"Living is Easy With Eyes Closed: Avoidance of Targeted Political Advertising in Response to Privacy Concerns, Perceived Personalization, and Overload","authors":"Marlis Stubenvoll, Alice Binder, Selina Noetzel, Melanie Hirsch, Jörg Matthes","doi":"10.1177/00936502221130840","DOIUrl":"https://doi.org/10.1177/00936502221130840","url":null,"abstract":"Political parties increasingly rely on sophisticated targeting strategies to persuade potential voters. However, questions have been raised about the effectiveness of targeted political ads, considering that citizens frequently oppose the use of their data for political purposes. In this study, we investigate three avoidance behaviors that citizens might employ in order to circumvent targeted political ads: cognitive avoidance, blocking behaviors, and privacy-protective behaviors. We test if privacy concerns, perceived personalization, and overload explain why individuals resort to avoidance behaviors. Moreover, we explore interrelations between the different avoidance strategies. Findings from a two-wave panel study ( N = 428) in the context of the Viennese state election showed that privacy concerns increased cognitive avoidance and privacy-protective behaviors. In contrast, perceived personalization decreased cognitive avoidance and blocking behaviors. Cognitive avoidance further reduced privacy-protective behaviors over time, indicating that low-effort strategies might inhibit preventive actions against data collection practices.","PeriodicalId":48323,"journal":{"name":"Communication Research","volume":" ","pages":""},"PeriodicalIF":6.2,"publicationDate":"2022-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46490206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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