Pub Date : 2023-11-23DOI: 10.1016/j.bushor.2023.11.003
Lisa Burke-Smalley , Andrea R. Neely , Eleanor Bryant
This article is about bolstering professor-student rapport (PSR) in business education. Specifically, we integrate relevant published works to advance a model of PSR that includes literature-supported concepts and some examples from Tim, a master rapport builder. We surveyed students in a southeastern university to gain qualitative inputs that we use to refine our conceptual model (n = 75) and present those findings to help explain why PSR impacts outcomes, the primary elements that explain when PSR will impact the outcomes, and the main learning and retention outcomes that PSR may influence. Last, we translate these ideas for the practicing professors in the classroom and summarize our suggestions to advance valuable educational outcomes.
{"title":"Building professor-student rapport: A model, survey findings, and implications for practicing professors","authors":"Lisa Burke-Smalley , Andrea R. Neely , Eleanor Bryant","doi":"10.1016/j.bushor.2023.11.003","DOIUrl":"10.1016/j.bushor.2023.11.003","url":null,"abstract":"<div><p>This article is about bolstering professor-student rapport (PSR) in business education. Specifically, we integrate relevant published works to advance a model of PSR that includes literature-supported concepts and some examples from Tim, a master rapport builder. We surveyed students in a southeastern university to gain qualitative inputs that we use to refine our conceptual model (n = 75) and present those findings to help explain why PSR impacts outcomes, the primary elements that explain when PSR will impact the outcomes, and the main learning and retention outcomes that PSR may influence. Last, we translate these ideas for the practicing professors in the classroom and summarize our suggestions to advance valuable educational outcomes.</p></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"67 2","pages":"Pages 137-145"},"PeriodicalIF":7.4,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138527483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-23DOI: 10.1016/j.bushor.2023.11.004
Daniel R. Clark , Kyle J. Bradley
Entrepreneurial firms, due to their size and limited resources, are at a significant disadvantage when it comes to attracting, hiring, and retaining top talent. These challenges place the firm’s survival and success in jeopardy, as they waste resources on talent management and operate amid talent shortfalls. Simply put, in the scale-up phase, managing talent could be the most important activity entrepreneurs pursue. While entrepreneurs cannot eliminate their strategic shortcomings (e.g., prestige, the ability to pay top salaries), they can take advantage of their unique strengths (e.g., a more intimate environment, job flexibility, and greater opportunities for growth, advancement, and leadership) to make themselves more competitive among candidates not necesarily destined for large corporations. In this article, drawing upon the lessons of best practice and theory, we make three recommendations for entrepreneurial hiring managers: (1) treat all prospective employees as transformative organizational members, (2) recognize and embrace the contributions of all, and (3) make new and established employees consistently feel valued. While these lessons allow all managers to display their organizational strengths, they provide the best return on investment for those with the greatest hiring challenges: entrepreneurs.
{"title":"Entrepreneurial leadership: Putting the “U” in team","authors":"Daniel R. Clark , Kyle J. Bradley","doi":"10.1016/j.bushor.2023.11.004","DOIUrl":"10.1016/j.bushor.2023.11.004","url":null,"abstract":"<div><p>Entrepreneurial firms, due to their size and limited resources, are at a significant disadvantage when it comes to attracting, hiring, and retaining top talent. These challenges place the firm’s survival and success in jeopardy, as they waste resources on talent management and operate amid talent shortfalls. Simply put, in the scale-up phase, managing talent could be the most important activity entrepreneurs pursue. While entrepreneurs cannot eliminate their strategic shortcomings (e.g., prestige, the ability to pay top salaries), they can take advantage of their unique strengths (e.g., a more intimate environment, job flexibility, and greater opportunities for growth, advancement, and leadership) to make themselves more competitive among candidates not necesarily destined for large corporations. In this article, drawing upon the lessons of best practice and theory, we make three recommendations for entrepreneurial hiring managers: (1) treat all prospective employees as transformative organizational members, (2) recognize and embrace the contributions of all, and (3) make new and established employees consistently feel valued. While these lessons allow all managers to display their organizational strengths, they provide the best return on investment for those with the greatest hiring challenges: entrepreneurs.</p></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"67 2","pages":"Pages 183-198"},"PeriodicalIF":7.4,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138527449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-02DOI: 10.1016/j.bushor.2023.11.001
Lauryn Burnett, Herman Aguinis
Implementing diversity, equity, and inclusion (DEI) initiatives is an ongoing process that poses benefits and potential risks. One of the major challenges organizations face in implementing DEI initiatives is backfire, which occurs when well-intended initiatives result in unintended negative outcomes (e.g., discrimination against and decreased performance of members of underrepresented groups). Many leaders need an understanding of how and why DEI practices may backfire. As such, we provide five evidence-based recommendations to help organizations successfully implement DEI practices while preventing and minimizing backfire. We recommend they (1) broaden engagement in targeted recruitment, (2) adopt a context-conscious perspective on diversity training, (3) create DEI accountability structures, (4) align DEI with communication and culture, and (5) use a multilevel approach to monitor and evaluate DEI practices.
实施多元化、公平和包容(DEI)举措是一个持续的过程,既有好处,也有潜在的风险。组织在实施多元化、公平和包容(DEI)举措时面临的主要挑战之一是 "事与愿违"。"事与愿违 "指的是用心良苦的举措却导致了意想不到的负面结果(例如,对代表性不足群体成员的歧视和绩效下降)。许多领导者需要了解 "促进可持续发展的教育 "实践如何以及为什么会适得其反。因此,我们提供了五项以证据为基础的建议,以帮助组织成功实施发展型企业实践,同时防止和尽量减少事与愿违的情况。我们建议他们:(1)扩大有针对性招聘的参与度;(2)在多元化培训中采用具有背景意识的视角;(3)创建 DEI 问责制结构;(4)将 DEI 与沟通和文化相协调;以及(5)使用多层次方法来监控和评估 DEI 实践。
{"title":"How to prevent and minimize DEI backfire","authors":"Lauryn Burnett, Herman Aguinis","doi":"10.1016/j.bushor.2023.11.001","DOIUrl":"10.1016/j.bushor.2023.11.001","url":null,"abstract":"<div><p>Implementing diversity, equity, and inclusion (DEI) initiatives is an ongoing process that poses benefits and potential risks. One of the major challenges organizations face in implementing DEI initiatives is <em>backfire</em>, which occurs when well-intended initiatives result in unintended negative outcomes (e.g., discrimination against and decreased performance of members of underrepresented groups). Many leaders need an understanding of how and why DEI practices may backfire. As such, we provide five evidence-based recommendations to help organizations successfully implement DEI practices while preventing and minimizing backfire. We recommend they (1) broaden engagement in targeted recruitment, (2) adopt a context-conscious perspective on diversity training, (3) create DEI accountability structures, (4) align DEI with communication and culture, and (5) use a multilevel approach to monitor and evaluate DEI practices.</p></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"67 2","pages":"Pages 173-182"},"PeriodicalIF":7.4,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135325680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-01DOI: 10.1016/j.bushor.2023.11.002
Yuna Kim
Co-creation acknowledges consumers as collaborators rather than mere recipients of products. While Web-based platforms have facilitated the co-creation process by enabling firms to interact with a large number of consumers directly, continuously, and in real-time, this article proposes that the metaverse, which refers to an interconnected network of virtual worlds that can be experienced synchronously by an unlimited number of users, should also be considered as a platform for co-creation. Although many firms are focusing on leveraging the metaverse to increase consumer engagement or enhance retail experiences, this article focuses on its potential to eliminate knowledge and experience boundaries, which has been identified as a limitation of co-creating with consumers. Specifically, the metaverse enables consumers to develop innovative new product ideas by creating immersive environments that blend physical and virtual worlds to provide near-realistic experiences that were once beyond the scope of consumers’ normal experiences. We propose that the metaverse allows firms to incorporate essential elements of co-creation in immersive environments and provide guidelines on how the metaverse can be used effectively by integrating new experiences (extended reality), new motivations (shared experiences), and new partners (Gen Z).
{"title":"Not just for play: Why the metaverse should be leveraged for co-creation","authors":"Yuna Kim","doi":"10.1016/j.bushor.2023.11.002","DOIUrl":"https://doi.org/10.1016/j.bushor.2023.11.002","url":null,"abstract":"Co-creation acknowledges consumers as collaborators rather than mere recipients of products. While Web-based platforms have facilitated the co-creation process by enabling firms to interact with a large number of consumers directly, continuously, and in real-time, this article proposes that the metaverse, which refers to an interconnected network of virtual worlds that can be experienced synchronously by an unlimited number of users, should also be considered as a platform for co-creation. Although many firms are focusing on leveraging the metaverse to increase consumer engagement or enhance retail experiences, this article focuses on its potential to eliminate knowledge and experience boundaries, which has been identified as a limitation of co-creating with consumers. Specifically, the metaverse enables consumers to develop innovative new product ideas by creating immersive environments that blend physical and virtual worlds to provide near-realistic experiences that were once beyond the scope of consumers’ normal experiences. We propose that the metaverse allows firms to incorporate essential elements of co-creation in immersive environments and provide guidelines on how the metaverse can be used effectively by integrating new experiences (extended reality), new motivations (shared experiences), and new partners (Gen Z).","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"20 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135370337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-10DOI: 10.1016/S0007-6813(23)00103-9
{"title":"Inside front cover - ed board","authors":"","doi":"10.1016/S0007-6813(23)00103-9","DOIUrl":"https://doi.org/10.1016/S0007-6813(23)00103-9","url":null,"abstract":"","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"66 6","pages":"Page IFC"},"PeriodicalIF":7.4,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49709727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-01DOI: 10.1016/j.bushor.2023.10.002
Alexander C. Romney, Joseph A. Allen, Zahra Heydarifard
Work meetings are a significant part of individuals’ professional lives and have increasingly become a vehicle for organizations to get work accomplished. Recently virtual meetings have become a more prominent feature of employees’ work lives, and scholarly attention to the changing nature of work meeting dynamics has increased in parallel. Not surprisingly, these circumstances have increased the number of meetings individuals participate in each day and the number of mediums through which these meetings occur. In this paper, we introduce the meeting load paradox: increasing the number of meetings employees participate in provides an important avenue for them to contribute more to their organizations while at the same time, consuming more of their personal resources. In this way, an increased meeting load is only effective up to a certain threshold. To demonstrate this empirically, we conducted a field study with 199 full time employees, providing initial evidence of one manifestation of the meeting load paradox—meeting participation, engagement, and creative performance increase as meeting load increases curvilinearly, creating an inverted-U-shaped effect. Furthermore, we find that a virtual medium increases the curvilinear effect while employee conscientiousness flattens the curvilinear effect. We discuss the important implications of these findings and ways employees and managers can navigate the meeting load paradox to ensure they can thrive amid the proliferation of workplace meetings.
{"title":"Meeting load paradox: Balancing the benefits and burdens of work meetings","authors":"Alexander C. Romney, Joseph A. Allen, Zahra Heydarifard","doi":"10.1016/j.bushor.2023.10.002","DOIUrl":"https://doi.org/10.1016/j.bushor.2023.10.002","url":null,"abstract":"Work meetings are a significant part of individuals’ professional lives and have increasingly become a vehicle for organizations to get work accomplished. Recently virtual meetings have become a more prominent feature of employees’ work lives, and scholarly attention to the changing nature of work meeting dynamics has increased in parallel. Not surprisingly, these circumstances have increased the number of meetings individuals participate in each day and the number of mediums through which these meetings occur. In this paper, we introduce the meeting load paradox: increasing the number of meetings employees participate in provides an important avenue for them to contribute more to their organizations while at the same time, consuming more of their personal resources. In this way, an increased meeting load is only effective up to a certain threshold. To demonstrate this empirically, we conducted a field study with 199 full time employees, providing initial evidence of one manifestation of the meeting load paradox—meeting participation, engagement, and creative performance increase as meeting load increases curvilinearly, creating an inverted-U-shaped effect. Furthermore, we find that a virtual medium increases the curvilinear effect while employee conscientiousness flattens the curvilinear effect. We discuss the important implications of these findings and ways employees and managers can navigate the meeting load paradox to ensure they can thrive amid the proliferation of workplace meetings.","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"131 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135656144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-01DOI: 10.1016/j.bushor.2023.10.001
Steve Lovett, Taiwo Abraham, Joo Jung
Over the past half-century projects and project-based work have become more and more important to organizations. This may be inevitable due to the increasing volatility, uncertainty, complexity, and ambiguity of our modern world. Many organizations routinely use project structures to develop new products, enter new markets, or upgrade IT systems, for example. A project is a set of tasks aimed at achieving a specific outcome, and a project structure is a temporary structure within which the tasks are performed. Projectification is a process of change whereby organizations increasingly adopt a project way of work. Hence, a projectified organization becomes a hybrid of temporary structures managed as projects and permanent structures managed as functions or departments. Projectification has many downsides, some of which stem from increased organizational complexity. Still, projectification fosters innovation and change, making it a necessary feature in many modern organizations. Ideally, projectification should be done gradually, and it requires significant changes throughout the organization. In this article we present seven recommendations for senior managers in projectifying organizations.
{"title":"Seven recommendations for managing projectification","authors":"Steve Lovett, Taiwo Abraham, Joo Jung","doi":"10.1016/j.bushor.2023.10.001","DOIUrl":"https://doi.org/10.1016/j.bushor.2023.10.001","url":null,"abstract":"Over the past half-century projects and project-based work have become more and more important to organizations. This may be inevitable due to the increasing volatility, uncertainty, complexity, and ambiguity of our modern world. Many organizations routinely use project structures to develop new products, enter new markets, or upgrade IT systems, for example. A project is a set of tasks aimed at achieving a specific outcome, and a project structure is a temporary structure within which the tasks are performed. Projectification is a process of change whereby organizations increasingly adopt a project way of work. Hence, a projectified organization becomes a hybrid of temporary structures managed as projects and permanent structures managed as functions or departments. Projectification has many downsides, some of which stem from increased organizational complexity. Still, projectification fosters innovation and change, making it a necessary feature in many modern organizations. Ideally, projectification should be done gradually, and it requires significant changes throughout the organization. In this article we present seven recommendations for senior managers in projectifying organizations.","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135760850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-01DOI: 10.1016/j.bushor.2022.11.003
Cedric Michel , Bella L. Galperin
White-collar crime continues to be a central challenge for individuals, organizations, and consumers. Due to the substantial social harm caused by white-collar crime, there has been a focus on prevention and detection strategies, including profiling offenders in an effort to understand their motives, targets, and modus operandi. Despite advances in profiling white-collar offenders, these profiles have relied heavily on the same thirty-year-old, federal-level database limited to major urban areas, which may obscure changes in the sociodemographics of white-collar offenders. Based on Utah’s more recent White-Collar Crime Registry, this article seeks to better identify the profiles of modern white-collar offenders. Our findings uncovered three distinct types of white-collar criminals: The Tech Scammer, the Ponzi Schemer, and the Insurance Fraudster. Despite the registry’s limitations as a database, we offer recommendations regarding the prevention and detection of such offenders. With a more in-depth understanding of the modern white-collar criminal, managers will be better positioned to manage white-collar crime in the workplace.
{"title":"Profiling the modern white-collar criminal: An overview of Utah’s white-collar crime registry","authors":"Cedric Michel , Bella L. Galperin","doi":"10.1016/j.bushor.2022.11.003","DOIUrl":"10.1016/j.bushor.2022.11.003","url":null,"abstract":"<div><p>White-collar crime continues to be a central challenge for individuals, organizations, and consumers. Due to the substantial social harm caused by white-collar crime, there has been a focus on prevention and detection strategies, including profiling offenders in an effort to understand their motives, targets, and modus operandi. Despite advances in profiling white-collar offenders, these profiles have relied heavily on the same thirty-year-old, federal-level database limited to major urban areas, which may obscure changes in the sociodemographics of white-collar offenders. Based on Utah’s more recent White-Collar Crime Registry, this article seeks to better identify the profiles of modern white-collar offenders. Our findings uncovered three distinct types of white-collar criminals: The Tech Scammer, the Ponzi Schemer, and the Insurance Fraudster. Despite the registry’s limitations as a database, we offer recommendations regarding the prevention and detection of such offenders. With a more in-depth understanding of the modern white-collar criminal, managers will be better positioned to manage white-collar crime in the workplace.</p></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"66 5","pages":"Pages 573-583"},"PeriodicalIF":7.4,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43009471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-01DOI: 10.1016/j.bushor.2022.12.002
David J. Faulds, P.S. Raju
{"title":"The “Great Resignation” in the US workforce: An interview with Professor Anthony Klotz","authors":"David J. Faulds, P.S. Raju","doi":"10.1016/j.bushor.2022.12.002","DOIUrl":"10.1016/j.bushor.2022.12.002","url":null,"abstract":"","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"66 5","pages":"Pages 593-597"},"PeriodicalIF":7.4,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42115573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-01DOI: 10.1016/j.bushor.2023.01.007
Carla Ferraro , Melissa A. Wheeler , Jason I. Pallant , Samuel G. Wilson , Julian Oldmeadow
Web3 technology is described as trustless in that interactions and transactions do not require trusted third parties and instead rely on smart contracts and the immutability of the decentralized blockchain. Thus, in contrast to earlier iterations of the web, Web3 users are asked to trust the technology itself rather than the human intermediaries. On its face, this shift to a trustless web calls into question the traditional conceptions of and requirements for trust. However, in this article, we caution against claims that advocate distrusting Web3 on the basis that, despite how quickly Web3 technology is advancing, the psychological processes through which people perceive and make sense of the social world remain fundamentally unchanged. Drawing on the psychology of trust and the evolution of web technologies and associated objects of trust, we argue that Web3 is not so trustless after all. We also highlight opportunities for brands to build trust in Web3 technology, including key considerations in leveraging opportunities and directions for further research. Overall, this article provides critical guidance to brand managers, policy advisors, and academics seeking to understand, build, and trust Web3 technology.
{"title":"Not so trustless after all: Trust in Web3 technology and opportunities for brands","authors":"Carla Ferraro , Melissa A. Wheeler , Jason I. Pallant , Samuel G. Wilson , Julian Oldmeadow","doi":"10.1016/j.bushor.2023.01.007","DOIUrl":"10.1016/j.bushor.2023.01.007","url":null,"abstract":"<div><p>Web3 technology is described as trustless in that interactions and transactions do not require trusted third parties and instead rely on smart contracts and the immutability of the decentralized blockchain. Thus, in contrast to earlier iterations of the web, Web3 users are asked to trust the technology itself rather than the human intermediaries. On its face, this shift to a trustless web calls into question the traditional conceptions of and requirements for trust. However, in this article, we caution against claims that advocate distrusting Web3 on the basis that, despite how quickly Web3 technology is advancing, the psychological processes through which people perceive and make sense of the social world remain fundamentally unchanged. Drawing on the psychology of trust and the evolution of web technologies and associated objects of trust, we argue that Web3 is not so trustless after all. We also highlight opportunities for brands to build trust in Web3 technology, including key considerations in leveraging opportunities and directions for further research. Overall, this article provides critical guidance to brand managers, policy advisors, and academics seeking to understand, build, and trust Web3 technology.</p></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"66 5","pages":"Pages 667-678"},"PeriodicalIF":7.4,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49142211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}