Business Horizons最新文献

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Tulsa Remote: An Interview with Justin Harlan and Evelyn Gallagher 塔尔萨遥控器：采访贾斯汀·哈兰和伊芙琳·加拉格尔

IF 5.8 3区管理学 Q1 BUSINESS

Business Horizons

Pub Date : 2025-01-01 DOI: 10.1016/j.bushor.2024.10.001

David J. Faulds, P.S. Raju

引用次数: 0

Explaining Gen Z’s desire for hybrid work in corporate, family, and entrepreneurial settings 解释 Z 世代在企业、家庭和创业环境中对混合工作的渴望

IF 5.8 3区管理学 Q1 BUSINESS

Business Horizons

Pub Date : 2025-01-01 DOI: 10.1016/j.bushor.2024.02.008

María Lucila Osorio, Sergio Madero

As the current future workforce, Generation Z provides unique advantages and challenges for the contemporary workplace. To harness its full potential, employers need to adapt their practices to accommodate the preferences of these workers, such as flexible work arrangements and work-life balance, and thereby tap into this generation’s wellspring of talent with an enhanced employee value proposition. To facilitate such employer appeals, this study seeks a clearer understanding of why Gen Z prefers hybrid work. By analyzing key factors related to infrastructure, amenities, services, social engagement, flexibility, and remote work advantages, the current research sheds new light on the drivers of this inclination and its implications for the contemporary workplace. Notably, the results clarify that the relative influence of each factor depends not on demographics but rather on the type of work environment that Gen Zers seek to join: a corporate setting, a family business, or an entrepreneurial venture. This evidence in turn suggests some guidelines for employers that seek to attract and retain Gen Z, according to their intrinsic characteristics, work environment, and current best practices.

作为当前的未来劳动力，Z世代为当代职场提供了独特的优势和挑战。为了充分发挥其潜力，雇主需要调整他们的做法，以适应这些员工的偏好，例如灵活的工作安排和工作与生活的平衡，从而通过提高员工价值主张来挖掘这一代人才的源泉。为了提高雇主的吸引力，这项研究试图更清楚地理解为什么Z世代更喜欢混合工作。通过分析与基础设施、便利设施、服务、社交参与、灵活性和远程工作优势相关的关键因素，当前的研究揭示了这种倾向的驱动因素及其对当代工作场所的影响。值得注意的是，研究结果表明，每个因素的相对影响并不取决于人口统计数据，而是取决于z世代想要加入的工作环境类型：企业环境、家族企业还是创业企业。根据Z世代的内在特征、工作环境和当前的最佳实践，这些证据反过来为那些寻求吸引和留住Z世代的雇主提供了一些指导方针。

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引用次数: 0

Managing contingent relationships with customers: Examining MNCs’ social media crises in Mainland China 管理偶然的客户关系：跨国公司在中国大陆的社交媒体危机

IF 5.8 3区管理学 Q1 BUSINESS

Business Horizons

Pub Date : 2024-11-26 DOI: 10.1016/j.bushor.2024.11.002

Yang Cheng , Weikai Jin , Kaijie Zhang , Xintong Bai , Yinghang Zhang , Binyuan Shi

This study seeks to tackle the challenges faced by multinational companies (MNCs) in managing their relationships with their customers, particularly in the context of negative events within marketing. To address these issues, the study investigates the contingent relationships between brands and their customers, and it draws on two pertinent social media crises involving Tesla and Mercedes-Benz, both prominent multinational automobile companies operating in mainland China. The research highlights the dynamic relationship process by tracking stances and relationship modes between brands and customers. Findings emphasize the influence of social media on crisis communication and the significance of cross-cultural factors in managing relationships in crises. The study enriches contingent organization-public relationships (COPRs) and contingency theories, offering theoretical insights and practical implications for effective crisis management, emphasizing the need for contingency-based strategies and cross-cultural understanding in corporate communication.

本研究旨在解决跨国公司（MNCs）在管理与客户的关系方面所面临的挑战，特别是在营销中的负面事件背景下。为了解决这些问题，该研究调查了品牌与其客户之间的偶然关系，并借鉴了涉及特斯拉和梅赛德斯-奔驰的两起相关社交媒体危机，这两家公司都是在中国大陆运营的知名跨国汽车公司。本研究通过追踪品牌与消费者之间的关系立场和关系模式，突出了动态关系过程。研究结果强调了社交媒体对危机沟通的影响，以及跨文化因素在危机关系管理中的重要性。本研究丰富了权变组织公共关系（COPRs）和权变理论，为有效的危机管理提供了理论见解和实践意义，强调了企业沟通中基于权变的策略和跨文化理解的必要性。

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引用次数: 0

Advancing toward the development of a discipline of negative events in marketing: A managerial perspective 市场营销中负面事件学科的发展：管理视角

IF 5.8 3区管理学 Q1 BUSINESS

Business Horizons

Pub Date : 2024-11-23 DOI: 10.1016/j.bushor.2024.11.003

Yany Grégoire , Daniel Laufer

引用次数: 0

Walking away: Investigating the adverse impact of FOMO appeals on FOMO-prone consumers 走开：调查FOMO对FOMO倾向的消费者的不利影响

IF 5.8 3区管理学 Q1 BUSINESS

Business Horizons

Pub Date : 2024-11-21 DOI: 10.1016/j.bushor.2024.11.001

Nada Morsi , Elisabete Sá , Joaquim Silva

Consumers prone to the fear of missing out (FOMO) are propelled by a compelling urge to imitate the behaviors of their peers, rendering them susceptible to purchasing triggers. Despite the pervasive use of FOMO in marketing, scant attention has been given to the assessments made by FOMO-prone consumers regarding potentially negative interactions with brands induced in this manner. This gap is significant because FOMO-induced behavior can be detrimental to psychological well-being. In this study, we interviewed 57 FOMO-prone consumers, employing the Critical Incident Technique. Our aim was to delve into the most impactful FOMO appeals and the cognitive, emotional, and behavioral effects caused by FOMO-induced purchases. While FOMO triggers can effectively prompt immediate purchases and lead to positive behavioral intentions, they frequently generate negative cognitive and emotional effects for consumers. The study categorizes FOMO-prone consumers into four distinct types based on their intention to recommend the brand and make similar purchases in the future: Butterflies, Devotees, Endorsers, and Shopaholics. The study enriches our understanding of consumer behavior and marketing by illuminating the adverse effects of FOMO appeals on consumers. In addition, it offers valuable insights for companies regarding the perceived manipulative nature of FOMO marketing appeals and its lasting impact on brands. Furthermore, it advocates a more ethical approach to sales to safeguard vulnerable, FOMO-prone consumers.

易患错失恐惧症（FOMO）的消费者受到模仿同伴行为的强烈冲动的推动，使他们容易受到购买诱因的影响。尽管FOMO在市场营销中广泛使用，但很少有人关注FOMO倾向消费者对这种方式引起的与品牌的潜在负面互动的评估。这一差距是显著的，因为fomo诱导的行为可能对心理健康有害。在这项研究中，我们采访了57名有fomo倾向的消费者，采用了关键事件技术。我们的目标是深入研究FOMO最具影响力的吸引力，以及由FOMO诱导的购买所引起的认知、情感和行为影响。虽然FOMO触发器可以有效地促使立即购买并导致积极的行为意图，但它们经常会对消费者产生负面的认知和情感影响。该研究将倾向于fomo的消费者分为四种不同的类型，基于他们推荐品牌的意愿，并在未来进行类似的购买：蝴蝶、奉献者、背书者和购物狂。该研究通过阐明FOMO诉求对消费者的不利影响，丰富了我们对消费者行为和营销的理解。此外，它还为公司提供了关于FOMO营销吸引力的感知操纵性质及其对品牌的持久影响的宝贵见解。此外，它提倡采用更合乎道德的销售方式，以保护易受伤害的、易受fomo伤害的消费者。

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引用次数: 0

Preparing for the inevitable: Strategically navigating negative publicity in the contemporary business landscape 为不可避免的事情做准备：在当代商业环境中策略性地引导负面宣传

IF 5.8 3区管理学 Q1 BUSINESS

Business Horizons

Pub Date : 2024-11-04 DOI: 10.1016/j.bushor.2024.10.010

Asheen Heranga Hettiarachchi Maha Hettiarachchige, Francesca Cabiddu, Ludovica Moi

In the contemporary business landscape, the effective management of negative publicity stands as a critical challenge for organizations seeking sustained success. This prompts a crucial inquiry: How should firms handle different instances of negative publicity? This article presents a strategic and comprehensive review of existing approaches to navigating the complexities of negative publicity. While not rooted in an empirical study, this work contributes to the literature through a systematic literature review encompassing 63 peer-reviewed journal publications spanning from 2008 to 2022. We find that effective management of negative publicity depends on a dual-focused strategy. On the one hand, firms must deploy proactive measures to prevent the effects of a negative event; on the other hand, they need to enact strategies to promptly respond to a negative event once it transpires. Therefore, we propose a framework capturing the pre- and post-negative-publicity strategies that firms can adopt in situation-specific contexts. Within this framework, we establish connections between these strategies and two types of negative publicity (value-based and performance-based), along with the sources of negative publicity situations, identifying customers, employees, and the company itself as critical triggers.

在当代商业环境中，对负面宣传的有效管理是寻求持续成功的组织面临的关键挑战。这引发了一个至关重要的问题：公司应该如何处理不同的负面宣传？这篇文章提出了一个战略性的和全面的审查现有的方法，以导航的负面宣传的复杂性。虽然不是基于实证研究，但这项工作通过对2008年至2022年期间63份同行评议期刊出版物的系统文献综述，为文献做出了贡献。我们发现，有效管理负面宣传取决于双重重点战略。一方面，企业必须采取主动措施，防止负面事件的影响；另一方面，他们需要制定策略，以便在负面事件发生后迅速做出反应。因此，我们提出了一个框架来捕捉企业在特定情境下可以采用的负面宣传前后策略。在这个框架内，我们建立了这些策略与两种类型的负面宣传（基于价值和基于绩效）之间的联系，以及负面宣传情况的来源，确定客户，员工和公司本身是关键的触发因素。

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引用次数: 0

Too woke or not too woke, that is the question: Brand responses to culture wars 太清醒还是不太清醒，这是一个问题：品牌如何应对文化战争

IF 5.8 3区管理学 Q1 BUSINESS

Business Horizons

Pub Date : 2024-11-02 DOI: 10.1016/j.bushor.2024.10.011

Nada Hashmi , Conwell S. Worthington III , Anjali S. Bal , Kelly Weidner , Gary Ottley

Culture wars are conflicts between two groups with polarized beliefs about politics and other cultural phenomena. Of late, culture wars have moved to brands, marketing, and corporate activism. In modern brand culture wars, opposing groups will assemble on social media with the express purpose of either damaging a brand’s value or defending brands. Brands are then left in the precarious situation of navigating between two powerful factions in determining strategy moving forward. This manuscript explores the relationship between brand communities and corporate brands, addressing culture wars on a variety of hot-button topics. We scraped data from X—formerly known as Twitter—to analyze the impact of culture wars on social media behavior and sentiment. Drawing from the analysis of the data from X, as well as an examination of extant literature, we then propose a typology and offer a decision tree to guide brands dealing with culture wars levied at their corporations.

文化战争是两个对政治和其他文化现象持极端观点的群体之间的冲突。最近，文化战争已经转移到品牌、营销和企业行动主义。在现代品牌文化战争中，对立的团体会聚集在社交媒体上，其明确的目的要么是破坏品牌价值，要么是捍卫品牌。这样一来，品牌就陷入了一种不稳定的局面，在两个强大的派系之间徘徊，以确定未来的战略。本文探讨了品牌社区和企业品牌之间的关系，解决了各种热点话题的文化战争。我们从x（以前称为twitter）上收集数据，分析文化战争对社交媒体行为和情绪的影响。根据对X数据的分析，以及对现有文献的研究，我们提出了一个类型学，并提供了一个决策树，以指导品牌应对其公司征收的文化战争。

引用次数: 0

The diminishing halo effect: Celebrities and negative events in marketing 光环效应减弱：营销中的名人和负面事件

IF 5.8 3区管理学 Q1 BUSINESS

Business Horizons

Pub Date : 2024-11-02 DOI: 10.1016/j.bushor.2024.10.012

Yuanyuan (Gina) Cui , Patrick van Esch , Brad Eskridge , Cleone Ladlow , Gavin Northey

Celebrities have long been utilized by brands to enhance their products and services, with the underlying assumption that the celebrity’s positive attributes and public image would transfer a halo effect to the endorsed products. However, recent years have witnessed a paradigm shift in this phenomenon, marked by a growing number of negative marketing events involving celebrities. We identify several key themes, including consumer attributions, psychological processes, social media amplification, consumer empowerment, and cultural shifts. Each contributes to a holistic understanding of why and how negative events involving celebrities can lead to a diminishing halo effect. Depending on whether consumers attribute the event internally or externally, their response can vary and, subsequently, affect the celebrity’s halo effect. Overlaying attribution theory provides deeper insights into the dynamics of consumer perception and response in the context of negative events in marketing. Understanding how consumers attribute causality to negative events and the psychological mechanisms that underpin their responses provides valuable insights for celebrities, brands, and marketers navigating the challenges of the digital age.

长期以来，品牌一直利用名人来提升其产品和服务，并认为名人的积极属性和公众形象会给代言产品带来光环效应。然而，近年来，这一现象发生了范式转变，涉及名人的负面营销事件越来越多。我们确定了几个关键主题，包括消费者归因、心理过程、社交媒体放大、消费者赋权和文化转变。每一个都有助于全面理解涉及名人的负面事件为什么以及如何导致光环效应减弱。根据消费者将事件归因于内部还是外部，他们的反应可能会有所不同，并随后影响名人的光环效应。叠加归因理论提供了更深入的洞察到消费者感知和反应的动态在营销中的负面事件的背景下。了解消费者如何将负面事件归因于因果关系，以及支撑他们反应的心理机制，可以为名人、品牌和营销人员提供有价值的见解，帮助他们应对数字时代的挑战。

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引用次数: 0

Inside front cover - ed board 封面内页 - 编委

IF 5.8 3区管理学 Q1 BUSINESS

Business Horizons

Pub Date : 2024-10-17 DOI: 10.1016/S0007-6813(24)00130-7

引用次数: 0

CIBER Acknowledgment CIBER 鸣谢

IF 5.8 3区管理学 Q1 BUSINESS

Business Horizons

Pub Date : 2024-10-17 DOI: 10.1016/S0007-6813(24)00137-X

引用次数: 0

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