Pub Date : 2024-12-04DOI: 10.1016/j.jretconser.2024.104174
Feng Gao , Zexia Wang , Shunyi Liao , Wangyang Chen , Guanyao Li , Zhenzhi Jiao
Urban retail sector plays a vital role in economies, with various models like traditional retail, new retail, and community retail emerging due to economic development and changing consumer habits. This study analyzed spatial differences in location distribution and influencing factors using Starbucks, Luckin Coffee, and community cafes as examples. Results show significant variations in the number, distribution, and coverage of these establishments. The study highlights the importance of synergistic effects in retail site selection, with traditional retail thriving in economically developed and mobile regions, new retail in high-density office areas, and community retail in affluent residential areas. These findings provide insights for urban retail spatial planning.
{"title":"Cafe geography tells how locations vary across retail models","authors":"Feng Gao , Zexia Wang , Shunyi Liao , Wangyang Chen , Guanyao Li , Zhenzhi Jiao","doi":"10.1016/j.jretconser.2024.104174","DOIUrl":"10.1016/j.jretconser.2024.104174","url":null,"abstract":"<div><div>Urban retail sector plays a vital role in economies, with various models like traditional retail, new retail, and community retail emerging due to economic development and changing consumer habits. This study analyzed spatial differences in location distribution and influencing factors using Starbucks, Luckin Coffee, and community cafes as examples. Results show significant variations in the number, distribution, and coverage of these establishments. The study highlights the importance of synergistic effects in retail site selection, with traditional retail thriving in economically developed and mobile regions, new retail in high-density office areas, and community retail in affluent residential areas. These findings provide insights for urban retail spatial planning.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104174"},"PeriodicalIF":11.0,"publicationDate":"2024-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143170730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-12-03DOI: 10.1016/j.jretconser.2024.104167
Md. Jakir Hossain , Hyo Jung (Julie) Chang , Robert Paul Jones
Clothing plays a crucial role in shaping a consumer's self-perception and identity, particularly through its fit, which influences how comfortable and confident one feels in one's appearance. Given the importance of fit, this study aims to examine how fit characteristics affect consumers' self-evaluations and how these evaluations influence confident clothing decisions and psychological well-being by applying the self-discrepancy theory. Data were gathered from a sample of 502 fashion consumers. The findings from the partial least squares structural equation modeling showed that self-discrepancy acts as a mediator between consumers' self-evaluation and their psychological responses. A multi-group analysis revealed the strong mediating role of self-discrepancy on the relationship between self-evaluation and body satisfaction for males. These findings have significant theoretical and practical implications for the fashion industry in the context of fit characteristics, offering valuable insights into consumer decision-making processes.
{"title":"I bought it and I feel good! An examination of fit factors and self-evaluation related to confident clothing decisions and psychological well-being","authors":"Md. Jakir Hossain , Hyo Jung (Julie) Chang , Robert Paul Jones","doi":"10.1016/j.jretconser.2024.104167","DOIUrl":"10.1016/j.jretconser.2024.104167","url":null,"abstract":"<div><div>Clothing plays a crucial role in shaping a consumer's self-perception and identity, particularly through its fit, which influences how comfortable and confident one feels in one's appearance. Given the importance of fit, this study aims to examine how fit characteristics affect consumers' self-evaluations and how these evaluations influence confident clothing decisions and psychological well-being by applying the self-discrepancy theory. Data were gathered from a sample of 502 fashion consumers. The findings from the partial least squares structural equation modeling showed that self-discrepancy acts as a mediator between consumers' self-evaluation and their psychological responses. A multi-group analysis revealed the strong mediating role of self-discrepancy on the relationship between self-evaluation and body satisfaction for males. These findings have significant theoretical and practical implications for the fashion industry in the context of fit characteristics, offering valuable insights into consumer decision-making processes.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104167"},"PeriodicalIF":11.0,"publicationDate":"2024-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142758775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-30DOI: 10.1016/j.jretconser.2024.104160
Mengxia Li , Tao Feng
Private car sharing emerges as a viable solution due to flexibility, cost-effectiveness for users, and profit benefit for car owners. However, the number of shared private cars remains relatively low, and empirical evidence regarding car owners' sharing intention is scarce. This paper aims to identify the factors influencing car owners' participation decision in private car sharing from the perspective of business operators who provide various services, such as cleanliness, maintenance, insurance and inspection. In addition, we examine how latent factors like privacy protection, trust, social value, hygiene, orderliness, and utilitarian value impact car owners' willingness to participate in different business models. A mixed logit hybrid choice model, incorporating latent factors and random parameters to capture preference heterogeneity, was developed using data from a stated choice experiment conducted online in Hiroshima. The results indicate that car owners generally dislike the additional insurance and maintenance costs associated with business models, but free car inspections and cleaning services significantly increase their participation intention. Trust and social value positively influence adoption, while concerns about hygiene and orderliness negatively affect decisions. These insights can help private car-sharing enterprises enhance market penetration by addressing key behavioral factors.
{"title":"What hinders car owners’ participation in private car sharing? Insights from a business perspective","authors":"Mengxia Li , Tao Feng","doi":"10.1016/j.jretconser.2024.104160","DOIUrl":"10.1016/j.jretconser.2024.104160","url":null,"abstract":"<div><div>Private car sharing emerges as a viable solution due to flexibility, cost-effectiveness for users, and profit benefit for car owners. However, the number of shared private cars remains relatively low, and empirical evidence regarding car owners' sharing intention is scarce. This paper aims to identify the factors influencing car owners' participation decision in private car sharing from the perspective of business operators who provide various services, such as cleanliness, maintenance, insurance and inspection. In addition, we examine how latent factors like privacy protection, trust, social value, hygiene, orderliness, and utilitarian value impact car owners' willingness to participate in different business models. A mixed logit hybrid choice model, incorporating latent factors and random parameters to capture preference heterogeneity, was developed using data from a stated choice experiment conducted online in Hiroshima. The results indicate that car owners generally dislike the additional insurance and maintenance costs associated with business models, but free car inspections and cleaning services significantly increase their participation intention. Trust and social value positively influence adoption, while concerns about hygiene and orderliness negatively affect decisions. These insights can help private car-sharing enterprises enhance market penetration by addressing key behavioral factors.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"83 ","pages":"Article 104160"},"PeriodicalIF":11.0,"publicationDate":"2024-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142746193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-28DOI: 10.1016/j.jretconser.2024.104156
Arno Kinzinger , Winfried J. Steiner , Markus Tatzgern , Christine Vallaster
Functional control in webshops allows consumers to virtually experience the different functions of a product. To date, however, the potential benefits of enabling functional control in online product presentations in addition to standard visual control have only been studied and proven for non-immersive virtual environments but not for immersive virtual reality shopping experiences in webshops. We close this research gap by comparing an immersive product presentation format with visual control (grabbing a product and viewing it from different angles) to that of an immersive product presentation format with additional functional control (experiencing and inspecting the different functionalities of the product) by means of a between-subjects experiment. Our special focus is on the influence of functional control on the hedonic aspects of online shopping since interactive immersive webshops are known to offer particular potential to enhance the hedonistic shopping experience of consumers. Our findings suggest that (1) the possibility to try out product functions in an immersive environment can significantly increase the shopping experience of consumers and that (2) hedonic aspects like the enjoyment of consumers actually seem to play a highly important role in immersive webshops. Accordingly, as a practical implication of our study, companies should consider investing in functional control elements when presenting their products in immersive virtual reality webshops as a way to gain a competitive advantage.
{"title":"Interactive product presentation in an immersive environment: The influence of functional control on hedonic aspects","authors":"Arno Kinzinger , Winfried J. Steiner , Markus Tatzgern , Christine Vallaster","doi":"10.1016/j.jretconser.2024.104156","DOIUrl":"10.1016/j.jretconser.2024.104156","url":null,"abstract":"<div><div>Functional control in webshops allows consumers to virtually experience the different functions of a product. To date, however, the potential benefits of enabling functional control in online product presentations in addition to standard visual control have only been studied and proven for non-immersive virtual environments but not for immersive virtual reality shopping experiences in webshops. We close this research gap by comparing an immersive product presentation format with visual control (grabbing a product and viewing it from different angles) to that of an immersive product presentation format with additional functional control (experiencing and inspecting the different functionalities of the product) by means of a between-subjects experiment. Our special focus is on the influence of functional control on the hedonic aspects of online shopping since interactive immersive webshops are known to offer particular potential to enhance the hedonistic shopping experience of consumers. Our findings suggest that (1) the possibility to try out product functions in an immersive environment can significantly increase the shopping experience of consumers and that (2) hedonic aspects like the enjoyment of consumers actually seem to play a highly important role in immersive webshops. Accordingly, as a practical implication of our study, companies should consider investing in functional control elements when presenting their products in immersive virtual reality webshops as a way to gain a competitive advantage.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"83 ","pages":"Article 104156"},"PeriodicalIF":11.0,"publicationDate":"2024-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142721653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-28DOI: 10.1016/j.jretconser.2024.104158
Hyojung Kim , Jungmin Yoo , Minjung Park
The metaverse has fundamentally transformed remote interactions and retail commerce, providing virtual collaborative workplaces and vibrant digital shopping experiences. This study examines the consumption decisions of digital communities, emphasizing the relationship between metaverse users' social identity and their intention to purchase virtual products, mediated by site attachment and user engagement, and moderated by public self-consciousness. Confirmatory factor analysis and Models 6 and 59 of the PROCESS macro were used to conduct an online survey of 319 female metaverse users from South Korea. The results revealed a direct association between respondents' social identity and their purchase intention. While user engagement mediated this relationship, site attachment did not. Additionally, their social identity positively influenced purchase intention through the serial mediation of both site attachment and user engagement. Furthermore, public self-consciousness partially moderated the influence of social identity on purchase intention and acted as a moderated mediator through enhanced site attachment and user engagement. This study makes a valuable contribution to the body of knowledge on this topic by integrating social identity theory and the public self-consciousness literature within metaverse environments and offers insights to virtual brand marketers into how to facilitate users' emotional bonds and social participation. In particular, strong site attachment alone is not a significant positive predictor of users’ intention to purchase virtual products; user engagement is also important. Hence, shifting the focus toward user experience offers new perspectives of how emotional and social connections drive user behavior in the metaverse.
元网络从根本上改变了远程互动和零售商业，提供了虚拟的协作工作场所和充满活力的数字购物体验。本研究探讨了数字社区的消费决策，强调了元网络用户的社会身份与其购买虚拟产品的意愿之间的关系，这种关系以网站依附性和用户参与度为中介，并受到公众自我意识的调节。研究采用了确认因素分析和 PROCESS 宏模型 6 和 59，对 319 名韩国女性元海外用户进行了在线调查。结果显示，受访者的社会身份与其购买意向之间存在直接联系。用户参与对这种关系起到了中介作用，而网站依恋则没有。此外，通过网站依恋和用户参与的串联调解，她们的社会身份对购买意向产生了积极影响。此外，公众自我意识部分调节了社会认同对购买意向的影响，并通过增强网站依恋和用户参与起到了调节中介的作用。这项研究将社会认同理论和公众自我意识文献整合到了元宇宙环境中，为这一主题的知识体系做出了宝贵贡献，并为虚拟品牌营销人员如何促进用户的情感纽带和社会参与提供了启示。特别是，强烈的网站归属感本身并不能显著预测用户购买虚拟产品的意愿；用户参与也很重要。因此，将关注点转向用户体验为我们提供了新的视角，让我们了解情感和社交联系是如何在元宇宙中驱动用户行为的。
{"title":"Metaverse friends with social benefits: Effects of social identity on the intention to purchase virtual products through site attachment, user engagement, and public self-consciousness","authors":"Hyojung Kim , Jungmin Yoo , Minjung Park","doi":"10.1016/j.jretconser.2024.104158","DOIUrl":"10.1016/j.jretconser.2024.104158","url":null,"abstract":"<div><div>The metaverse has fundamentally transformed remote interactions and retail commerce, providing virtual collaborative workplaces and vibrant digital shopping experiences. This study examines the consumption decisions of digital communities, emphasizing the relationship between metaverse users' social identity and their intention to purchase virtual products, mediated by site attachment and user engagement, and moderated by public self-consciousness. Confirmatory factor analysis and Models 6 and 59 of the PROCESS macro were used to conduct an online survey of 319 female metaverse users from South Korea. The results revealed a direct association between respondents' social identity and their purchase intention. While user engagement mediated this relationship, site attachment did not. Additionally, their social identity positively influenced purchase intention through the serial mediation of both site attachment and user engagement. Furthermore, public self-consciousness partially moderated the influence of social identity on purchase intention and acted as a moderated mediator through enhanced site attachment and user engagement. This study makes a valuable contribution to the body of knowledge on this topic by integrating social identity theory and the public self-consciousness literature within metaverse environments and offers insights to virtual brand marketers into how to facilitate users' emotional bonds and social participation. In particular, strong site attachment alone is not a significant positive predictor of users’ intention to purchase virtual products; user engagement is also important. Hence, shifting the focus toward user experience offers new perspectives of how emotional and social connections drive user behavior in the metaverse.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"83 ","pages":"Article 104158"},"PeriodicalIF":11.0,"publicationDate":"2024-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142721661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-28DOI: 10.1016/j.jretconser.2024.104155
Faheem Gul Gilal , Jian Zhang , Sadam Hussain Arijo , Rukhsana Gul Gilal , Chunxiao Chen
Drawing on basic psychological needs theory, attachment theory, and generational cohort theory, this study examines how customers' satisfaction with autonomy, competence, and relatedness (ACR) influences their attachment to, and passion for, themed-restaurant brands. We further hypothesize that generational cohorts (i.e., Generation X, Y, and Z) act as key boundary conditions in these relationships. Data were collected from 379 themed-restaurant customers using a paper-and-pencil survey, and the hypothesized relationships were tested via structural equation modeling and multi-group modeling in AMOS 24.0. Results indicate that ACR satisfaction significantly enhances customer attachment, which, in turn, amplifies passion for themed restaurant brands. Additionally, the findings reveal that autonomy satisfaction has a stronger impact on brand attachment for Generation Y compared to Generations Z and X. While competence satisfaction appears to be more influential for Generation X, relatedness satisfaction is more prominent for both Generations Z and X.
本研究借鉴了基本心理需求理论、依恋理论和代际队列理论，探讨了顾客对自主性、能力和相关性（ACR）的满意度如何影响他们对主题餐厅品牌的依恋和热情。我们进一步假设，代群（即 X、Y 和 Z 代）是这些关系中的关键边界条件。我们通过纸笔调查收集了 379 位主题餐厅顾客的数据，并通过 AMOS 24.0 中的结构方程建模和多组建模对假设关系进行了检验。结果表明，ACR 满意度极大地增强了顾客的归属感，而这种归属感又反过来增强了顾客对主题餐厅品牌的热情。此外，研究结果表明，与 Z 世代和 X 世代相比，自主满意度对 Y 世代品牌依恋的影响更大。
{"title":"Psychological needs, brand attachment, and passion for themed-restaurant brands: A generational perspective","authors":"Faheem Gul Gilal , Jian Zhang , Sadam Hussain Arijo , Rukhsana Gul Gilal , Chunxiao Chen","doi":"10.1016/j.jretconser.2024.104155","DOIUrl":"10.1016/j.jretconser.2024.104155","url":null,"abstract":"<div><div>Drawing on basic psychological needs theory, attachment theory, and generational cohort theory, this study examines how customers' satisfaction with autonomy, competence, and relatedness (ACR) influences their attachment to, and passion for, themed-restaurant brands. We further hypothesize that generational cohorts (i.e., Generation X, Y, and Z) act as key boundary conditions in these relationships. Data were collected from 379 themed-restaurant customers using a paper-and-pencil survey, and the hypothesized relationships were tested via structural equation modeling and multi-group modeling in AMOS 24.0. Results indicate that ACR satisfaction significantly enhances customer attachment, which, in turn, amplifies passion for themed restaurant brands. Additionally, the findings reveal that autonomy satisfaction has a stronger impact on brand attachment for Generation Y compared to Generations Z and X. While competence satisfaction appears to be more influential for Generation X, relatedness satisfaction is more prominent for both Generations Z and X.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"83 ","pages":"Article 104155"},"PeriodicalIF":11.0,"publicationDate":"2024-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142721652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the present era of ever-growing competition, companies use various pricing strategies that add to their sales and profits. The potential to make accurate payments is crucial for companies to support the cash flow and keep a check on liquidity. To settle business transactions of items, both the producer and retailer have to agree upon various payment terms. To control the deterioration, money should be invested in the policy of preservation technology. The demand function is a multiplicative form of selling price and credit period. Shortages are allowed for complete backorder. This study aims to optimize the preservation technology and selling price to increase the total profit under the policy of trade-credit. A numerical example is discussed with sensitivity analysis, which shows the impact of preservation technology in observing the loss of deterioration. Under the retail price and trade-credit policy management, it has been found a big amount of profit compared with the literature.
{"title":"How does the retail price maintain trade-credit management with continuous investment to support the cash flow?","authors":"Sanjey Kumar , Meenu Sigroha , Neeraj Kumar , Mamta Kumari , Biswajit Sarkar","doi":"10.1016/j.jretconser.2024.104116","DOIUrl":"10.1016/j.jretconser.2024.104116","url":null,"abstract":"<div><div>In the present era of ever-growing competition, companies use various pricing strategies that add to their sales and profits. The potential to make accurate payments is crucial for companies to support the cash flow and keep a check on liquidity. To settle business transactions of items, both the producer and retailer have to agree upon various payment terms. To control the deterioration, money should be invested in the policy of preservation technology. The demand function is a multiplicative form of selling price and credit period. Shortages are allowed for complete backorder. This study aims to optimize the preservation technology and selling price to increase the total profit under the policy of trade-credit. A numerical example is discussed with sensitivity analysis, which shows the impact of preservation technology in observing the loss of deterioration. Under the retail price and trade-credit policy management, it has been found a big amount of profit compared with the literature.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"83 ","pages":"Article 104116"},"PeriodicalIF":11.0,"publicationDate":"2024-11-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143150298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-26DOI: 10.1016/j.jretconser.2024.104159
Syed Mahmudur Rahman , Noman H. Chowdhury , Jana Lay-Hwa Bowden , Jamie Carlson
The metaverse has enormous potential to provide customers with novel experiences and support brand capabilities. Therefore, ensuring a high-quality customer experience in the metaverse is critical for the growth of metaverse platforms and brand success. However, while measures of customer experience in both traditional and digital contexts have long been established, they have not yet been adapted to the unique context of the metaverse. Employing a multiphase mixed-methods research design, we propose a simple 10-item scale to measure metaverse customer experience (MVCX) based on the evaluation of 10 key metaverse platform attributes: aesthetics, commerciality, communality, creativity, efficiency, immersion, interoperability, personalization, privacy, and trialability. Our reliability and validity tests across multiple studies demonstrate that the MVCX scale has sound psychometric properties and can reliably predict customer satisfaction, ongoing usage intentions, and share of time spent on a metaverse platform. This study offers the first operationalized, attribute-level model of MVCX, contributing to both the digital customer experience literature and practice. The short 10-item MVCX scale can be used by marketing managers to enhance customer experience and satisfaction, thereby ensuring brand success.
{"title":"Metaverse platform attributes and customer experience measurement","authors":"Syed Mahmudur Rahman , Noman H. Chowdhury , Jana Lay-Hwa Bowden , Jamie Carlson","doi":"10.1016/j.jretconser.2024.104159","DOIUrl":"10.1016/j.jretconser.2024.104159","url":null,"abstract":"<div><div>The metaverse has enormous potential to provide customers with novel experiences and support brand capabilities. Therefore, ensuring a high-quality customer experience in the metaverse is critical for the growth of metaverse platforms and brand success. However, while measures of customer experience in both traditional and digital contexts have long been established, they have not yet been adapted to the unique context of the metaverse. Employing a multiphase mixed-methods research design, we propose a simple 10-item scale to measure metaverse customer experience (MVCX) based on the evaluation of 10 key metaverse platform attributes: aesthetics, commerciality, communality, creativity, efficiency, immersion, interoperability, personalization, privacy, and trialability. Our reliability and validity tests across multiple studies demonstrate that the MVCX scale has sound psychometric properties and can reliably predict customer satisfaction, ongoing usage intentions, and share of time spent on a metaverse platform. This study offers the first operationalized, attribute-level model of MVCX, contributing to both the digital customer experience literature and practice. The short 10-item MVCX scale can be used by marketing managers to enhance customer experience and satisfaction, thereby ensuring brand success.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"83 ","pages":"Article 104159"},"PeriodicalIF":11.0,"publicationDate":"2024-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142704311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-24DOI: 10.1016/j.jretconser.2024.104157
Wenhao Guo, Jin Tian, Minqiang Li
Sequential recommendations have been widely used in e-commerce platforms to effectively capture consumers' dynamic preferences and provide them with preferred products. Traditional models usually use ratings and product attributes for sequential recommendations to satisfy consumers’ more personalized needs. Consumers also rely on reviews from other consumers to form a general impression of the product or retailer before making their purchase decisions. Such impressions can be treated as reputations of the product or retailer. Inspired by cue diagnosticity theory, we divide the attributes related to product purchase into low- and high-scope cues. High-scope cues, including reputations, are not easily changed because they are formed over a long period by numerous consumers, whereas low-scope cues, such as price, can be easily changed by retailers. We propose an innovative Sequential Recommendation model by Integrating Low-scope cues and High-scope cues (SRILH). We design a cue-extraction layer to extract high-scope cues from consumer online reviews and a hierarchical cue-aware attention layer to learn the joint effect of low- and high-scope cues. We evaluate the performance of the proposed model using three real-world datasets, and our experimental results validate its effectiveness and robustness. Our research contributes to sequential recommendations research by uncovering the joint effects of cues on consumer behavior and by providing valuable insights into the dynamics of cue preference formation in recommendation systems. We also extend the empirical literature on cue diagnosticity theory by drawing conclusions from the micro and individual perspectives to shed light on how different cues impact consumer choices. The interpretable visualization results provide managerial insights for retailers and manufacturers to improve their products.
{"title":"Reputation vs. price: Sequential recommendations based on cue diagnosticity theory","authors":"Wenhao Guo, Jin Tian, Minqiang Li","doi":"10.1016/j.jretconser.2024.104157","DOIUrl":"10.1016/j.jretconser.2024.104157","url":null,"abstract":"<div><div>Sequential recommendations have been widely used in e-commerce platforms to effectively capture consumers' dynamic preferences and provide them with preferred products. Traditional models usually use ratings and product attributes for sequential recommendations to satisfy consumers’ more personalized needs. Consumers also rely on reviews from other consumers to form a general impression of the product or retailer before making their purchase decisions. Such impressions can be treated as reputations of the product or retailer. Inspired by cue diagnosticity theory, we divide the attributes related to product purchase into low- and high-scope cues. High-scope cues, including reputations, are not easily changed because they are formed over a long period by numerous consumers, whereas low-scope cues, such as price, can be easily changed by retailers. We propose an innovative Sequential Recommendation model by Integrating Low-scope cues and High-scope cues (SRILH). We design a cue-extraction layer to extract high-scope cues from consumer online reviews and a hierarchical cue-aware attention layer to learn the joint effect of low- and high-scope cues. We evaluate the performance of the proposed model using three real-world datasets, and our experimental results validate its effectiveness and robustness. Our research contributes to sequential recommendations research by uncovering the joint effects of cues on consumer behavior and by providing valuable insights into the dynamics of cue preference formation in recommendation systems. We also extend the empirical literature on cue diagnosticity theory by drawing conclusions from the micro and individual perspectives to shed light on how different cues impact consumer choices. The interpretable visualization results provide managerial insights for retailers and manufacturers to improve their products.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"83 ","pages":"Article 104157"},"PeriodicalIF":11.0,"publicationDate":"2024-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142704310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-22DOI: 10.1016/j.jretconser.2024.104126
Mahesh Gadekar , Amélia Brandão
Consumers’ own perceived proximity to environmental hazards may have direct or indirect effects for brands that seek to address those hazards, in the form of behavioral outcomes (brand word-of-mouth intentions and willingness to pay a premium and through the influence of brand stereotype dimensions (e.g., brand warmth). This study integrates social identity theory with consumer proximity perceptions to identify antecedents of brand judgments and behavioral outcomes. According to 373 survey responses in an emerging market, proximity perceptions indirectly affect consumer behavioral outcomes through perceived environmental beliefs and self–brand connections; proximity perceptions exert stronger effects on brand word-of-mouth intentions, perceived environmental friendliness, self–brand connections and willingness to pay a premium for brand warmth.
{"title":"Consumers' perceptions of proximity to plastic pollution and support for environmentally friendly retail brands: An emerging market perspective","authors":"Mahesh Gadekar , Amélia Brandão","doi":"10.1016/j.jretconser.2024.104126","DOIUrl":"10.1016/j.jretconser.2024.104126","url":null,"abstract":"<div><div>Consumers’ own perceived proximity to environmental hazards may have direct or indirect effects for brands that seek to address those hazards, in the form of behavioral outcomes (brand word-of-mouth intentions and willingness to pay a premium and through the influence of brand stereotype dimensions (e.g., brand warmth). This study integrates social identity theory with consumer proximity perceptions to identify antecedents of brand judgments and behavioral outcomes. According to 373 survey responses in an emerging market, proximity perceptions indirectly affect consumer behavioral outcomes through perceived environmental beliefs and self–brand connections; proximity perceptions exert stronger effects on brand word-of-mouth intentions, perceived environmental friendliness, self–brand connections and willingness to pay a premium for brand warmth.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"83 ","pages":"Article 104126"},"PeriodicalIF":11.0,"publicationDate":"2024-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142704312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
扫码关注我们
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号