Journal of Retailing and Consumer Services最新文献

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Integrating game theory and data-driven optimization models for online retailers with reusable packaging adoption

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services

Pub Date : 2025-01-13 DOI: 10.1016/j.jretconser.2025.104222

Xianhao Xu, Ruiting Yue, Bingnan Yang, Zhiwen Li

The rapid growth of e-commerce leads to a boom in packaging waste. To address this challenge, online retailers are partnering with reusable packaging service platforms to use reusable packaging. Most of the previous studies on reusable packaging adoption and operations ignore the pattern of online retailers hybridizing disposable and reusable packaging and the critical role of real demand data in optimizing inventory management. This paper investigates the online retailers’ hybrid packaging ordering strategy and the reusable packaging service platform’s pricing strategy by analyzing a comprehensive dataset of 456,548 transaction records over 145 weeks. Two decision support models (the separated and integrated models) are proposed by integrated data-driven and game-theoretical methods for optimizing the ordering and pricing decisions of reusable packaging. The results illustrate that the integrated model always performs superior to the separated model in terms of promoting reusable packaging adoption, and the profits of the online retailer and the service platform. Furthermore, government subsidies can enhance the adoption of reusable packaging by online retailers, but excessive subsidies may lead to over-ordering especially when the use cost of reusable packaging is low. Plastic taxes can also incentivize online retailers to embrace reusable packaging, but the incentive effect diminishes as the taxes increase.

{"title":"Integrating game theory and data-driven optimization models for online retailers with reusable packaging adoption","authors":"Xianhao Xu, Ruiting Yue, Bingnan Yang, Zhiwen Li","doi":"10.1016/j.jretconser.2025.104222","DOIUrl":"10.1016/j.jretconser.2025.104222","url":null,"abstract":"<div><div>The rapid growth of e-commerce leads to a boom in packaging waste. To address this challenge, online retailers are partnering with reusable packaging service platforms to use reusable packaging. Most of the previous studies on reusable packaging adoption and operations ignore the pattern of online retailers hybridizing disposable and reusable packaging and the critical role of real demand data in optimizing inventory management. This paper investigates the online retailers’ hybrid packaging ordering strategy and the reusable packaging service platform’s pricing strategy by analyzing a comprehensive dataset of 456,548 transaction records over 145 weeks. Two decision support models (the separated and integrated models) are proposed by integrated data-driven and game-theoretical methods for optimizing the ordering and pricing decisions of reusable packaging. The results illustrate that the integrated model always performs superior to the separated model in terms of promoting reusable packaging adoption, and the profits of the online retailer and the service platform. Furthermore, government subsidies can enhance the adoption of reusable packaging by online retailers, but excessive subsidies may lead to over-ordering especially when the use cost of reusable packaging is low. Plastic taxes can also incentivize online retailers to embrace reusable packaging, but the incentive effect diminishes as the taxes increase.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104222"},"PeriodicalIF":11.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143171750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Unpacking when and how business analytics affect firm performance and customer satisfaction: A longitudinal examination

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services

Pub Date : 2025-01-13 DOI: 10.1016/j.jretconser.2024.104219

Mutasim Alfadhel

Business analytics facilitate the development of new digital services and are frequently linked to enhanced performance. Nonetheless, companies engaging in business analytics frequently do not get those benefits. Marketing researchers require novel theoretical frameworks and empirical instruments to address the enquiries regarding the timing and efficacy of business analytics in the digitised landscape. Based on the dynamic capabilities theory, we developed a model that explains the link between business analytics capabilities, firm performance, and customer satisfaction under different environmental settings. We collected longitudinal data from 2019 to 2023 to test the proposed model. Our study revealed that business analytics capability has a significant impact on business performance and customer satisfaction. The impact of business analytics was more pronounced for market-focused performance metrics (i.e., “Tobin's Q″) than for accounting-focused measures (i.e., “ROA”). Moreover, the impact of business analytics on firm performance is greater in more dynamic, and complex environments. Our exploration offers meaningful implications for theory and practice.

{"title":"Unpacking when and how business analytics affect firm performance and customer satisfaction: A longitudinal examination","authors":"Mutasim Alfadhel","doi":"10.1016/j.jretconser.2024.104219","DOIUrl":"10.1016/j.jretconser.2024.104219","url":null,"abstract":"<div><div>Business analytics facilitate the development of new digital services and are frequently linked to enhanced performance. Nonetheless, companies engaging in business analytics frequently do not get those benefits. Marketing researchers require novel theoretical frameworks and empirical instruments to address the enquiries regarding the timing and efficacy of business analytics in the digitised landscape. Based on the dynamic capabilities theory, we developed a model that explains the link between business analytics capabilities, firm performance, and customer satisfaction under different environmental settings. We collected longitudinal data from 2019 to 2023 to test the proposed model. Our study revealed that business analytics capability has a significant impact on business performance and customer satisfaction. The impact of business analytics was more pronounced for market-focused performance metrics (i.e., “Tobin's Q″) than for accounting-focused measures (i.e., “ROA”). Moreover, the impact of business analytics on firm performance is greater in more dynamic, and complex environments. Our exploration offers meaningful implications for theory and practice.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104219"},"PeriodicalIF":11.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143171754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Self-reliance vs. Dependence: Optimal live streaming strategies selection for E-retailers at different developmental stages

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services

Pub Date : 2025-01-13 DOI: 10.1016/j.jretconser.2025.104225

Yue Chen , Yong Wang , Jing Zheng , Yimin Song , Yue Wen

Numerous e-retailers have launched their own brand self-built live streaming room (BLSR) to tap into the thriving market of live streaming e-commerce. Concurrently, key opinion leader-based live streaming room (KLSR) has also emerged as a favored strategy among e-retailers due to their immediate and significant impact on sales. Our research identifies the e-retailer solely operating BLSR for self-promotion as Self-reliance strategy and introducing KLSR into their live sales promotion alongside BLSR as Dependence strategy, with a primary focus on examining how e-retailers with varying levels of live streaming ability effectively utilize these two strategies for live sales promotion. Interestingly, we find that: 1) during the initial stage of the e-retailer's foray into the live streaming e-commerce market, it is highly recommended for them to adopt full Dependence on ordinary key opinion leader (KOL) streamers; 2) as the e-retailer's live streaming ability improves into the growth stage, they should gradually transition towards employing Self-reliance on themselves; 3) at the mature stage, the e-retailer tend to gradually revert back to adopting partial Dependence on ordinary KOL streamers as their live streaming ability enhances; 4) at any stage, it is advisable for e-retailers to adopting Dependence on top KOL streamers if they can afford slotting fees.

{"title":"Self-reliance vs. Dependence: Optimal live streaming strategies selection for E-retailers at different developmental stages","authors":"Yue Chen , Yong Wang , Jing Zheng , Yimin Song , Yue Wen","doi":"10.1016/j.jretconser.2025.104225","DOIUrl":"10.1016/j.jretconser.2025.104225","url":null,"abstract":"<div><div>Numerous e-retailers have launched their own brand self-built live streaming room (BLSR) to tap into the thriving market of live streaming e-commerce. Concurrently, key opinion leader-based live streaming room (KLSR) has also emerged as a favored strategy among e-retailers due to their immediate and significant impact on sales. Our research identifies the e-retailer solely operating BLSR for self-promotion as <em>Self-reliance</em> strategy and introducing KLSR into their live sales promotion alongside BLSR as <em>Dependence</em> strategy, with a primary focus on examining how e-retailers with varying levels of live streaming ability effectively utilize these two strategies for live sales promotion. Interestingly, we find that: 1) during the initial stage of the e-retailer's foray into the live streaming e-commerce market, it is highly recommended for them to adopt full <em>Dependence</em> on ordinary key opinion leader (KOL) streamers; 2) as the e-retailer's live streaming ability improves into the growth stage, they should gradually transition towards employing <em>Self-reliance</em> on themselves; 3) at the mature stage, the e-retailer tend to gradually revert back to adopting partial <em>Dependence</em> on ordinary KOL streamers as their live streaming ability enhances; 4) at any stage, it is advisable for e-retailers to adopting <em>Dependence</em> on top KOL streamers if they can afford slotting fees.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104225"},"PeriodicalIF":11.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143171753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Delight my brain and my eyes: Credibility and aesthetic judgments of endorsers

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services

Pub Date : 2025-01-13 DOI: 10.1016/j.jretconser.2024.104217

Sara Alida Volkmer, Martin Meißner

Attractive individuals are often seen as persuasive sources of information. However, comprehensive comparative studies investigating the pathways underlying persuasion are currently lacking. Given the significance of persuasion success in influencer marketing, we examine two prominent mechanisms through which influencer attractiveness may affect persuasion outcomes: electronic word-of-mouth and product attractiveness. The first pathway includes perceived expertise and credibility, whereas the second pathway involves aesthetic appeal. In two studies, we examine the effects of influencer attractiveness in three distinct product categories: health, beauty, and technology. The results reveal three main findings: (a) the impact of an influencer's attractiveness on perceived credibility depends on the product category; (b) higher perceived attractiveness consistently enhances perceptions of influencer expertise across all product categories; and (c) in addition to source credibility, aesthetic appeal plays a critical role in linking attractiveness to persuasion success. The results suggest that influencer attractiveness drives persuasion through both a source credibility (expertise and credibility) mechanism and an aesthetic appeal mechanism. Our findings offer researchers a nuanced understanding of attractiveness effects in endorser marketing and provide practitioners with actionable guidance for selecting endorsers tailored to specific product categories.

{"title":"Delight my brain and my eyes: Credibility and aesthetic judgments of endorsers","authors":"Sara Alida Volkmer, Martin Meißner","doi":"10.1016/j.jretconser.2024.104217","DOIUrl":"10.1016/j.jretconser.2024.104217","url":null,"abstract":"<div><div>Attractive individuals are often seen as persuasive sources of information. However, comprehensive comparative studies investigating the pathways underlying persuasion are currently lacking. Given the significance of persuasion success in influencer marketing, we examine two prominent mechanisms through which influencer attractiveness may affect persuasion outcomes: electronic word-of-mouth and product attractiveness. The first pathway includes perceived expertise and credibility, whereas the second pathway involves aesthetic appeal. In two studies, we examine the effects of influencer attractiveness in three distinct product categories: health, beauty, and technology. The results reveal three main findings: (a) the impact of an influencer's attractiveness on perceived credibility depends on the product category; (b) higher perceived attractiveness consistently enhances perceptions of influencer expertise across all product categories; and (c) in addition to source credibility, aesthetic appeal plays a critical role in linking attractiveness to persuasion success. The results suggest that influencer attractiveness drives persuasion through both a source credibility (expertise and credibility) mechanism and an aesthetic appeal mechanism. Our findings offer researchers a nuanced understanding of attractiveness effects in endorser marketing and provide practitioners with actionable guidance for selecting endorsers tailored to specific product categories.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104217"},"PeriodicalIF":11.0,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143171751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The role of green brand image in explaining European consumers’ reactions to different types of sustainable packaging

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services

Pub Date : 2025-01-11 DOI: 10.1016/j.jretconser.2025.104228

Daria Plotkina , Landisoa Rabeson , Silke Bambauer-Sachse

Consumers are increasingly interested in sustainable packaging, but it is still unclear which type of packaging they prefer and why. This paper examines the effects of biodegradable, reusable, and recyclable packaging through green brand image on consumers’ purchase intentions, and their willingness to pay. We additionally examine the moderating role of perceived package handling effort. Our online survey among 1150 French, German, and Swiss consumers shows that consumers are more willing to purchase and pay for products with eco-friendly packaging, particularly biodegradable. Green brand image mediates the effect of sustainable packaging on purchase intentions and willingness to pay, and a higher perceived effort of handling sustainable packaging enhances this effect.

引用次数: 0

Brand loyalty and repurchase intention in the face of opportunistic recalls: The moderating role of perceived dialogical CSR communication

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services

Pub Date : 2025-01-10 DOI: 10.1016/j.jretconser.2025.104226

Shahid Hussain , Pi-Shen Seet , Asim Qazi , Abdul Salam , Saalem Sadeque , Sanaullah Shar

Product recalls, particularly when perceived as opportunistic, can trigger severe consumer backlash, undermining brand loyalty and escalating protest behaviors that threaten long-term consumer-brand relationships. This study integrates expectancy violation theory and situational crisis communication theory to understand the implications of opportunistic recalls for brand loyalty and repurchase intention. A survey with 425 responses from car owners in the United States was analyzed using partial least squares structural equation modelling (PLS-SEM). It found that opportunistic recalls significantly exacerbate negative brand personality and directly influence protest behavior and brand loyalty. A counterintuitive finding emerges with protest behavior positively impacting brand loyalty, an insight that expectancy violation theory may help elucidate, indicating that protest actions may sometimes strengthen loyalty. The study also highlights the moderating role of perceived dialogical corporate social responsibility (CSR) communication in attenuating the negative impact of opportunistic recalls on negative brand personality, aligning with the precepts of crisis communication theory. However, its influence on protest behavior is found to be minimal. This interplay highlights the significance of adept perceived dialogical CSR communication in mitigating the adverse effects of product recalls on brand perception. By integrating these theoretical lenses, the research contributes to crisis management, CSR, and consumer-brand relationships literature, providing practical implications for effectively employing CSR strategies in managing product recall crises, thereby sustaining brand loyalty and influencing future buying behavior.

{"title":"Brand loyalty and repurchase intention in the face of opportunistic recalls: The moderating role of perceived dialogical CSR communication","authors":"Shahid Hussain , Pi-Shen Seet , Asim Qazi , Abdul Salam , Saalem Sadeque , Sanaullah Shar","doi":"10.1016/j.jretconser.2025.104226","DOIUrl":"10.1016/j.jretconser.2025.104226","url":null,"abstract":"<div><div>Product recalls, particularly when perceived as opportunistic, can trigger severe consumer backlash, undermining brand loyalty and escalating protest behaviors that threaten long-term consumer-brand relationships. This study integrates expectancy violation theory and situational crisis communication theory to understand the implications of opportunistic recalls for brand loyalty and repurchase intention. A survey with 425 responses from car owners in the United States was analyzed using partial least squares structural equation modelling (PLS-SEM). It found that opportunistic recalls significantly exacerbate negative brand personality and directly influence protest behavior and brand loyalty. A counterintuitive finding emerges with protest behavior positively impacting brand loyalty, an insight that expectancy violation theory may help elucidate, indicating that protest actions may sometimes strengthen loyalty. The study also highlights the moderating role of perceived dialogical corporate social responsibility (CSR) communication in attenuating the negative impact of opportunistic recalls on negative brand personality, aligning with the precepts of crisis communication theory. However, its influence on protest behavior is found to be minimal. This interplay highlights the significance of adept perceived dialogical CSR communication in mitigating the adverse effects of product recalls on brand perception. By integrating these theoretical lenses, the research contributes to crisis management, CSR, and consumer-brand relationships literature, providing practical implications for effectively employing CSR strategies in managing product recall crises, thereby sustaining brand loyalty and influencing future buying behavior.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104226"},"PeriodicalIF":11.0,"publicationDate":"2025-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143170833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Foreign brand names in an emerging market: Implicit country-of-origin perceptions, consumer ethnocentrism, and environmentalism

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services

Pub Date : 2025-01-08 DOI: 10.1016/j.jretconser.2024.104215

Alisara Rungnontarat Charinsarn, Mark Speece

This article investigates consumer response to brand name in a foreign language for a low involvement product. Foreign Language Display theory and country-of-origin (COO) concepts combine to suggest that brand name implicitly calls up socio-cultural impressions, and perceptions of product quality. A consumer survey in Thailand investigated fabric softener brand names in English, French, Hungarian, and Thai, obtaining the common COO quality ordering (English, French, Hungarian). Consumer ethnocentrism raised the Thai brand name to the level of the French name. Greenness is also becoming an important aspect of country image nowadays, and consumer environmentalism had an impact on quality perceptions.

引用次数: 0

I am too young for this! A moderated-mediation model of metaverse commerce resistance

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services

Pub Date : 2025-01-07 DOI: 10.1016/j.jretconser.2025.104224

Keng-Boon Ooi , Jun-Jie Hew , Eugene Cheng-Xi Aw , Tat-Huei Cham , Chieh-Yu Lin , Garry Wei-Han Tan

Given the recent development in the metaverse, a new channel for conducting commerce activities named metaverse commerce has emerged. However, there is a need to understand the resistance to metaverse commerce among consumers. Hence, a moderated-mediation model is proposed and empirically tested. Passive innovation resistance was found to have direct and indirect effects on metaverse commerce resistance through the need for touch, whereas cognitive age moderates the direct and indirect effects of passive innovation resistance, such that the effects are more substantial for cognitively younger consumers. These results are then elaborated concerning their theoretical and practical implications.

引用次数: 0

Interaction between online retail platforms' private label brand introduction and manufacturers' channel selection

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services

Pub Date : 2025-01-07 DOI: 10.1016/j.jretconser.2024.104208

Qihuan Chu, Ziqiong Zhang, Tung-Ju Wu, Zili Zhang

Recently, the issue of whether to introduce private label brands to online retail platforms and the interaction between this decision and manufacturers' channel selection has garnered extensive interest. However, these studies assume that manufacturers exclusively distribute their products through the agency or reselling channels, ignoring the situation where some manufacturers use dual channels. Therefore, we develop a Stackelberg game model to examine the strategic interaction between introducing an online retail platform's private label brand and a manufacturer's channel selection under different pricing strategies. Our findings indicate that introducing private label brands by online retail platforms hurts manufacturers' profits. When manufacturers opt for various pricing strategies, the equilibrium outcomes diverge significantly. Specifically, under the differential pricing strategy, the platform's decision depends on product substitutability, and the manufacturer never chooses the agency mode. Under the uniform pricing strategy, the platform's optimal decision is always to introduce a private label brand, and the manufacturer never chooses the reselling mode. In addition, the analysis demonstrates that platforms that introduce private label brands can alleviate the double marginalization. Our findings provide insights for managers of online retail platforms to decide on introducing private label brands and for manufacturers to make channel selection decisions.

{"title":"Interaction between online retail platforms' private label brand introduction and manufacturers' channel selection","authors":"Qihuan Chu, Ziqiong Zhang, Tung-Ju Wu, Zili Zhang","doi":"10.1016/j.jretconser.2024.104208","DOIUrl":"10.1016/j.jretconser.2024.104208","url":null,"abstract":"<div><div>Recently, the issue of whether to introduce private label brands to online retail platforms and the interaction between this decision and manufacturers' channel selection has garnered extensive interest. However, these studies assume that manufacturers exclusively distribute their products through the agency or reselling channels, ignoring the situation where some manufacturers use dual channels. Therefore, we develop a Stackelberg game model to examine the strategic interaction between introducing an online retail platform's private label brand and a manufacturer's channel selection under different pricing strategies. Our findings indicate that introducing private label brands by online retail platforms hurts manufacturers' profits. When manufacturers opt for various pricing strategies, the equilibrium outcomes diverge significantly. Specifically, under the differential pricing strategy, the platform's decision depends on product substitutability, and the manufacturer never chooses the agency mode. Under the uniform pricing strategy, the platform's optimal decision is always to introduce a private label brand, and the manufacturer never chooses the reselling mode. In addition, the analysis demonstrates that platforms that introduce private label brands can alleviate the double marginalization. Our findings provide insights for managers of online retail platforms to decide on introducing private label brands and for manufacturers to make channel selection decisions.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104208"},"PeriodicalIF":11.0,"publicationDate":"2025-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143171669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Adaptation of e-commerce retailing to enhance customer satisfaction within a dynamical system under transfer of risk

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services

Pub Date : 2025-01-06 DOI: 10.1016/j.jretconser.2024.104129

Alotosh Datta , Bikash Koli Dey , Shaktipada Bhuniya , Isha Sangal , Buddhadev Mandal , Mitali Sarkar , Rekha Guchhait , Biswajit Sarkar , Baishakhi Ganguly

Dynamic pricing in the newsboy problem within the context of dual-channel retailing significantly impacts inventory management strategies, allowing retailers to optimize pricing decisions based on real-time demand fluctuations across multiple sales channels. By dynamically adjusting prices, retailers can better balance inventory levels between online and offline channels, maximizing profit margins while minimizing stockouts or excess inventory. Effective implementation requires careful consideration of consumer behavior, competitive dynamics, and channel-specific constraints to achieve desired outcomes and maintain customer satisfaction. This study explores the application of the Black-Scholes equation in solving the newsboy problem with dynamic pricing, investigating its effectiveness in optimizing inventory management decisions. It delves into the concept of risk transfer within this framework, examining how it impacts decision-making processes. Additionally, the study evaluates the incorporation of green considerations at the product level, analyzing its implications for sustainability and market positioning. Furthermore, it scrutinizes the pros and cons of online marketing strategies, highlighting their impact on brand visibility, customer engagement, and market reach. Finally, the paper explores the concept of dual-channel retailing, assessing its role in enhancing customer experience and optimizing sales channels. Sales effort initiatives and consideration of green level of the product provide a 34.75% enhance profit compare to the traditional retailing system without sales effort and green level of the products.

{"title":"Adaptation of e-commerce retailing to enhance customer satisfaction within a dynamical system under transfer of risk","authors":"Alotosh Datta , Bikash Koli Dey , Shaktipada Bhuniya , Isha Sangal , Buddhadev Mandal , Mitali Sarkar , Rekha Guchhait , Biswajit Sarkar , Baishakhi Ganguly","doi":"10.1016/j.jretconser.2024.104129","DOIUrl":"10.1016/j.jretconser.2024.104129","url":null,"abstract":"<div><div>Dynamic pricing in the newsboy problem within the context of dual-channel retailing significantly impacts inventory management strategies, allowing retailers to optimize pricing decisions based on real-time demand fluctuations across multiple sales channels. By dynamically adjusting prices, retailers can better balance inventory levels between online and offline channels, maximizing profit margins while minimizing stockouts or excess inventory. Effective implementation requires careful consideration of consumer behavior, competitive dynamics, and channel-specific constraints to achieve desired outcomes and maintain customer satisfaction. This study explores the application of the Black-Scholes equation in solving the newsboy problem with dynamic pricing, investigating its effectiveness in optimizing inventory management decisions. It delves into the concept of risk transfer within this framework, examining how it impacts decision-making processes. Additionally, the study evaluates the incorporation of green considerations at the product level, analyzing its implications for sustainability and market positioning. Furthermore, it scrutinizes the pros and cons of online marketing strategies, highlighting their impact on brand visibility, customer engagement, and market reach. Finally, the paper explores the concept of dual-channel retailing, assessing its role in enhancing customer experience and optimizing sales channels. Sales effort initiatives and consideration of green level of the product provide a 34.75% enhance profit compare to the traditional retailing system without sales effort and green level of the products.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104129"},"PeriodicalIF":11.0,"publicationDate":"2025-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143170835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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