The chocolate industry is a multifaceted and constantly evolving landscape in which price sensitivity and shrinkflation are paramount in determining sales and profitability. This article sheds light on how changes are marked and prices are adjusted to cater to the discerning tastes of modern-day consumers. Examining new pricing strategies, product innovation, and branding gives an in-depth analysis of recent trends shaping this exciting industry. Therefore chocolate manufacturers need to consider the impact of marking changes on the market and consumer behaviour. The sample size of the study is 100, out of which 4 questionnaires are incomplete. Hence, the sample size of the study is 96, and the sample units are the consumers of chocolates in Kerala. the sample is large and widespread, a purposive sampling method is adopted. In this study, ANOVA, Multiple comparisons, and Chi–square tests are applied and tested. Shrinkflation marketing is one of the untouched areas by the researchers. It is vital to understand the way consumers behave on price sensitivity and do they accept package downsizing. This research aims to uncover how packaging and portion size alterations impact consumer behavior and preferences, to provide a deeper understanding of consumer psychology, which can have a big impact on how consumers perceive value. The effect of marking modifications on the market and customer behaviour must therefore be taken into account by chocolate manufacturers.
{"title":"Consumer’s Price Sensitivity and Shrinkflation Strategy as A Trailblazer of Chocolate Market","authors":"Arathy Joshy, Dr. P B Banudevi","doi":"10.52783/jier.v4i1.542","DOIUrl":"https://doi.org/10.52783/jier.v4i1.542","url":null,"abstract":"The chocolate industry is a multifaceted and constantly evolving landscape in which price sensitivity and shrinkflation are paramount in determining sales and profitability. This article sheds light on how changes are marked and prices are adjusted to cater to the discerning tastes of modern-day consumers. Examining new pricing strategies, product innovation, and branding gives an in-depth analysis of recent trends shaping this exciting industry. Therefore chocolate manufacturers need to consider the impact of marking changes on the market and consumer behaviour. The sample size of the study is 100, out of which 4 questionnaires are incomplete. Hence, the sample size of the study is 96, and the sample units are the consumers of chocolates in Kerala. the sample is large and widespread, a purposive sampling method is adopted. In this study, ANOVA, Multiple comparisons, and Chi–square tests are applied and tested. Shrinkflation marketing is one of the untouched areas by the researchers. It is vital to understand the way consumers behave on price sensitivity and do they accept package downsizing. This research aims to uncover how packaging and portion size alterations impact consumer behavior and preferences, to provide a deeper understanding of consumer psychology, which can have a big impact on how consumers perceive value. The effect of marking modifications on the market and customer behaviour must therefore be taken into account by chocolate manufacturers.","PeriodicalId":496224,"journal":{"name":"Journal of Informatics Education and Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139870627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The chocolate industry is a multifaceted and constantly evolving landscape in which price sensitivity and shrinkflation are paramount in determining sales and profitability. This article sheds light on how changes are marked and prices are adjusted to cater to the discerning tastes of modern-day consumers. Examining new pricing strategies, product innovation, and branding gives an in-depth analysis of recent trends shaping this exciting industry. Therefore chocolate manufacturers need to consider the impact of marking changes on the market and consumer behaviour. The sample size of the study is 100, out of which 4 questionnaires are incomplete. Hence, the sample size of the study is 96, and the sample units are the consumers of chocolates in Kerala. the sample is large and widespread, a purposive sampling method is adopted. In this study, ANOVA, Multiple comparisons, and Chi–square tests are applied and tested. Shrinkflation marketing is one of the untouched areas by the researchers. It is vital to understand the way consumers behave on price sensitivity and do they accept package downsizing. This research aims to uncover how packaging and portion size alterations impact consumer behavior and preferences, to provide a deeper understanding of consumer psychology, which can have a big impact on how consumers perceive value. The effect of marking modifications on the market and customer behaviour must therefore be taken into account by chocolate manufacturers.
{"title":"Consumer’s Price Sensitivity and Shrinkflation Strategy as A Trailblazer of Chocolate Market","authors":"Arathy Joshy, Dr. P B Banudevi","doi":"10.52783/jier.v4i1.542","DOIUrl":"https://doi.org/10.52783/jier.v4i1.542","url":null,"abstract":"The chocolate industry is a multifaceted and constantly evolving landscape in which price sensitivity and shrinkflation are paramount in determining sales and profitability. This article sheds light on how changes are marked and prices are adjusted to cater to the discerning tastes of modern-day consumers. Examining new pricing strategies, product innovation, and branding gives an in-depth analysis of recent trends shaping this exciting industry. Therefore chocolate manufacturers need to consider the impact of marking changes on the market and consumer behaviour. The sample size of the study is 100, out of which 4 questionnaires are incomplete. Hence, the sample size of the study is 96, and the sample units are the consumers of chocolates in Kerala. the sample is large and widespread, a purposive sampling method is adopted. In this study, ANOVA, Multiple comparisons, and Chi–square tests are applied and tested. Shrinkflation marketing is one of the untouched areas by the researchers. It is vital to understand the way consumers behave on price sensitivity and do they accept package downsizing. This research aims to uncover how packaging and portion size alterations impact consumer behavior and preferences, to provide a deeper understanding of consumer psychology, which can have a big impact on how consumers perceive value. The effect of marking modifications on the market and customer behaviour must therefore be taken into account by chocolate manufacturers.","PeriodicalId":496224,"journal":{"name":"Journal of Informatics Education and Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139810998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dr. K. Suresh Kumar, Dr. Priyanka Sharma, Dr. Divyesh Kumar, Dr. Sireesha Nanduri, Dr. Lakshmi. V, Dr. H. K. Manjula
Big data analysis is a process to analyze all the structured and unstructured and semi structured data collected from different types of sources. Therefore, collecting proper data and information from different sources is very important for any business organization and analysis of those data is also important. Thus, collecting information from different sources helps to gain knowledge about the demands and needs of the customers and market. Whereas analyzing all the data helps to understand the market trends which are helpful to enhance business performance. Apart from that, human resource management is another important system of any business organization. Therefore, human resource management is a strategy process or system which helps to enhance the productivity of the business organizations. Along with that there is a big impact of big data analysis on the human resources management system and the impacts are analyzed in this particular research study. On the other hand, the purpose of this research study is to analyze the concept of resource based big data analysis. Apart from that, the impact of big data analysis on the strategic human resource management systems of the business organizations is another purpose of this particular research study. Thereafter the researcher has adopted several types of techniques and methods for collecting more information and analyzing all the data. Furthermore, research has used the secondary methods and the sources for collecting some accurate and genuine data about big data analysis and human resource management systems. Apart from that the research has used the qualitative techniques for analyzing all the collected data in a systematic review. Therefore, the uses of secondary sources help the researcher to gain knowledge about the process of big data analysis and the process of human resource management. Thus, impact of big data analysis on the human resource management system is analyzed in this particular research study.
{"title":"A Resource-Based View Assessment of Big Data Analysis and Its Impact on Strategic Human Resources Quality Management Systems","authors":"Dr. K. Suresh Kumar, Dr. Priyanka Sharma, Dr. Divyesh Kumar, Dr. Sireesha Nanduri, Dr. Lakshmi. V, Dr. H. K. Manjula","doi":"10.52783/jier.v4i1.541","DOIUrl":"https://doi.org/10.52783/jier.v4i1.541","url":null,"abstract":"Big data analysis is a process to analyze all the structured and unstructured and semi structured data collected from different types of sources. Therefore, collecting proper data and information from different sources is very important for any business organization and analysis of those data is also important. Thus, collecting information from different sources helps to gain knowledge about the demands and needs of the customers and market. Whereas analyzing all the data helps to understand the market trends which are helpful to enhance business performance. Apart from that, human resource management is another important system of any business organization. Therefore, human resource management is a strategy process or system which helps to enhance the productivity of the business organizations. Along with that there is a big impact of big data analysis on the human resources management system and the impacts are analyzed in this particular research study. On the other hand, the purpose of this research study is to analyze the concept of resource based big data analysis. Apart from that, the impact of big data analysis on the strategic human resource management systems of the business organizations is another purpose of this particular research study. Thereafter the researcher has adopted several types of techniques and methods for collecting more information and analyzing all the data. Furthermore, research has used the secondary methods and the sources for collecting some accurate and genuine data about big data analysis and human resource management systems. Apart from that the research has used the qualitative techniques for analyzing all the collected data in a systematic review. Therefore, the uses of secondary sources help the researcher to gain knowledge about the process of big data analysis and the process of human resource management. Thus, impact of big data analysis on the human resource management system is analyzed in this particular research study.","PeriodicalId":496224,"journal":{"name":"Journal of Informatics Education and Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139870290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mrs. Swathi S, Dr. Srinath T K, Dr. Suplab Kanti Podder
Maintaining quality in service is the central magnetism of the organizational ethos that fulfill the customer’s expectation and ensure the maximum level of satisfaction. The concept is more relevant in the hospital services. Enhancing the quality of care is not only the basic need for the hospitals but has become an important element to survive in the market. The motive of the research study was to understand the importance of maintaining service quality in hospital that can satisfy the customers’ expectation and build a goodwill for the long run survival. The research was conducted based on the primary and secondary sources of data that designated the inclusive representation of the principal motive. In the present research study, both descriptive and exploratory research design were implemented and the data were collected from the selected stakeholders of NABH accredited hospitals in Bengaluru and Tumakuru. Six chapters for NABH standards five dimensions of SERVQUAL by A. Parasuraman was considered for the research. The independent and dependent variables were identified and multiple regression analysis was executed for data analysis using SPSS software. Correlation was done in order to examine the extent of influence of independent variable on dependent variable with confidence level of 95%. The principal outcome of the research indicates that hospitals with NABH accreditation, maintain the service quality parameters and ensure the better healthcare services to the patients.
{"title":"Impact of NABH Accreditation on Service Quality of Hospitals in Bengaluru and Tumakuru City","authors":"Mrs. Swathi S, Dr. Srinath T K, Dr. Suplab Kanti Podder","doi":"10.52783/jier.v4i1.520","DOIUrl":"https://doi.org/10.52783/jier.v4i1.520","url":null,"abstract":"Maintaining quality in service is the central magnetism of the organizational ethos that fulfill the customer’s expectation and ensure the maximum level of satisfaction. The concept is more relevant in the hospital services. Enhancing the quality of care is not only the basic need for the hospitals but has become an important element to survive in the market. The motive of the research study was to understand the importance of maintaining service quality in hospital that can satisfy the customers’ expectation and build a goodwill for the long run survival. The research was conducted based on the primary and secondary sources of data that designated the inclusive representation of the principal motive. In the present research study, both descriptive and exploratory research design were implemented and the data were collected from the selected stakeholders of NABH accredited hospitals in Bengaluru and Tumakuru. Six chapters for NABH standards five dimensions of SERVQUAL by A. Parasuraman was considered for the research. The independent and dependent variables were identified and multiple regression analysis was executed for data analysis using SPSS software. Correlation was done in order to examine the extent of influence of independent variable on dependent variable with confidence level of 95%. The principal outcome of the research indicates that hospitals with NABH accreditation, maintain the service quality parameters and ensure the better healthcare services to the patients.","PeriodicalId":496224,"journal":{"name":"Journal of Informatics Education and Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139597220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
“This research investigates the symbiotic relationship between Corporate Social Responsibility (CSR) practices and the financial performance of firms, focusing on a sample of 77 companies located in Mumbai, India. Employing statistical tools such as Smart PLS and SPSS, the study aims to unravel the intricate dynamics that link CSR initiatives to financial outcomes within the unique business landscape of Mumbai. Through a meticulous selection process, this research identifies and analyzes CSR practices across a diverse array of sectors in Mumbai, offering a nuanced understanding of how these initiatives translate into tangible financial benefits. The study employs Smart PLS and SPSS for a rigorous quantitative analysis, enabling a robust examination of the correlations between specific CSR activities and key financial performance indicators. By pinpointing the impact of CSR on profitability, shareholder value, and other financial metrics, this research provides actionable insights for firms seeking to align social responsibility with financial success. The Mumbai-centric focus offers a localized perspective on CSR, considering the socio-economic context of the region and its implications for corporate sustainability. The integration of Smart PLS and SPSS ensures a methodologically sound approach, enhancing the reliability and validity of the findings. The outcomes of this research contribute to the broader CSR literature while offering practical implications for businesses, policymakers, and investors in Mumbai and beyond. As the importance of CSR continues to grow, understanding its specific impact on financial performance becomes crucial for companies striving to thrive in a socially conscious business environment.”
{"title":"Unveiling the Financial Nexus: Exploring the Impact of CSR on Firm Performance in Mumbai-based Companies","authors":"Ms. Abilasha N, Dr. M.S. Senam Raju","doi":"10.52783/jier.v4i1.518","DOIUrl":"https://doi.org/10.52783/jier.v4i1.518","url":null,"abstract":"“This research investigates the symbiotic relationship between Corporate Social Responsibility (CSR) practices and the financial performance of firms, focusing on a sample of 77 companies located in Mumbai, India. Employing statistical tools such as Smart PLS and SPSS, the study aims to unravel the intricate dynamics that link CSR initiatives to financial outcomes within the unique business landscape of Mumbai. Through a meticulous selection process, this research identifies and analyzes CSR practices across a diverse array of sectors in Mumbai, offering a nuanced understanding of how these initiatives translate into tangible financial benefits. The study employs Smart PLS and SPSS for a rigorous quantitative analysis, enabling a robust examination of the correlations between specific CSR activities and key financial performance indicators. By pinpointing the impact of CSR on profitability, shareholder value, and other financial metrics, this research provides actionable insights for firms seeking to align social responsibility with financial success. The Mumbai-centric focus offers a localized perspective on CSR, considering the socio-economic context of the region and its implications for corporate sustainability. The integration of Smart PLS and SPSS ensures a methodologically sound approach, enhancing the reliability and validity of the findings. The outcomes of this research contribute to the broader CSR literature while offering practical implications for businesses, policymakers, and investors in Mumbai and beyond. As the importance of CSR continues to grow, understanding its specific impact on financial performance becomes crucial for companies striving to thrive in a socially conscious business environment.”","PeriodicalId":496224,"journal":{"name":"Journal of Informatics Education and Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139597511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Prof. Dr. Ravindra Bhaskar Gawali, Dr. Bharati Sunil Makhijani, Dr. Vanshika Ahuja, Chavatapalli Lakshmi, Dr. Vibha Chetan, Kaneenika Jain
Purpose: The purpose of this study is to investigate the influence of transformational leadership on organizational commitment, work engagement, and employee performance within the context of the Indian IT Companies. The study aims to understand the direct and indirect effects of transformational leadership and identify key factors contributing to enhanced employee performance. Study Design/Methodology/Approach: The study adopts a quantitative approach, utilizing survey data collected from 225 permanent employees of Indian IT Companies. The research employs SPSS for data analysis. The survey instruments are designed to measure transformational leadership, organizational commitment, work engagement, and employee performance. The study employs descriptive statistics to analyze the relationships among these variables. Findings: Transformational leadership demonstrates a direct and significant positive impact on employee performance. The influence of transformational leadership on employee performance is further strengthened through increased work engagement. Surprisingly, organizational commitment does not have a direct effect on employee performance in this context. Originality/Value: This study contributes to the existing literature by highlighting the specific dimensions of transformational leadership that significantly impact employee performance within the Indian IT Companies. The emphasis on the idealized influence dimension underscores the importance of trust-building in leadership. The findings provide valuable insights for organizational leaders seeking to enhance employee performance through effective leadership strategies, particularly in the context of the Indian IT Companies.
目的：本研究的目的是在印度 IT 公司的背景下，调查变革型领导对组织承诺、工作投入和员工绩效的影响。研究旨在了解变革型领导力的直接和间接影响，并找出有助于提高员工绩效的关键因素。研究设计/方法/途径：本研究采用定量方法，利用从印度 IT 公司 225 名正式员工处收集的调查数据。研究采用 SPSS 进行数据分析。调查工具旨在测量变革型领导力、组织承诺、工作投入度和员工绩效。研究采用描述性统计来分析这些变量之间的关系。研究结果变革型领导对员工绩效有直接而显著的积极影响。变革型领导对员工绩效的影响通过提高工作参与度得到进一步加强。令人惊讶的是，在这种情况下，组织承诺对员工绩效没有直接影响。原创性/价值：本研究强调了变革型领导力对印度 IT 公司员工绩效产生重大影响的具体维度，为现有文献做出了贡献。对理想化影响力维度的强调突出了领导力中建立信任的重要性。研究结果为组织领导者提供了宝贵的见解，帮助他们通过有效的领导策略提高员工绩效，尤其是在印度 IT 企业中。
{"title":"Influence of Transformational Leadership, Organizational Commitment, and Work Engagement on Employee Performance: A Comprehensive Study","authors":"Prof. Dr. Ravindra Bhaskar Gawali, Dr. Bharati Sunil Makhijani, Dr. Vanshika Ahuja, Chavatapalli Lakshmi, Dr. Vibha Chetan, Kaneenika Jain","doi":"10.52783/jier.v4i1.517","DOIUrl":"https://doi.org/10.52783/jier.v4i1.517","url":null,"abstract":"Purpose: The purpose of this study is to investigate the influence of transformational leadership on organizational commitment, work engagement, and employee performance within the context of the Indian IT Companies. The study aims to understand the direct and indirect effects of transformational leadership and identify key factors contributing to enhanced employee performance. \u0000Study Design/Methodology/Approach: The study adopts a quantitative approach, utilizing survey data collected from 225 permanent employees of Indian IT Companies. The research employs SPSS for data analysis. The survey instruments are designed to measure transformational leadership, organizational commitment, work engagement, and employee performance. The study employs descriptive statistics to analyze the relationships among these variables. \u0000Findings: Transformational leadership demonstrates a direct and significant positive impact on employee performance. The influence of transformational leadership on employee performance is further strengthened through increased work engagement. Surprisingly, organizational commitment does not have a direct effect on employee performance in this context. \u0000Originality/Value: This study contributes to the existing literature by highlighting the specific dimensions of transformational leadership that significantly impact employee performance within the Indian IT Companies. The emphasis on the idealized influence dimension underscores the importance of trust-building in leadership. The findings provide valuable insights for organizational leaders seeking to enhance employee performance through effective leadership strategies, particularly in the context of the Indian IT Companies.","PeriodicalId":496224,"journal":{"name":"Journal of Informatics Education and Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139597390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Transgender people, or those whose gender identity differs from the gender assigned to them at birth, have historically experienced considerable gender bias and obstacles in many aspects of life. Entrepreneurship, a field characterized by human freedom and self-creation, presents transgender persons with both distinct problems and opportunities. This article sinks into the experiences of transgender entrepreneurs, investigating at how concerns of identity, discrimination, and societal standards affect their entrepreneurial path. This study offers light on the resilience and innovation of transgender entrepreneurs who navigate complicated personal and professional terrains using qualitative interviews, statistical data, and case studies. While transgender entrepreneurs face numerous challenges, from access to financing to acceptance in business networks, the findings imply that they also use their unique identities and experiences to drive creativity. Community-building and social change. Implications for policy, practice, and further research are discussed, emphasizing the need for more inclusive and supportive ecosystems that recognize the potential of all entrepreneurs, irrespective of their gender identity. The findings suggest that while transgender entrepreneurs frequently encounter barriers, from access to capital to acceptance in business networks, they also leverage their unique identities and experiences to foster innovation, community-building, and social change. Implications for policy, practice, and further research are discussed, emphasizing the need for more inclusive and supportive ecosystems that recognize the potential of all entrepreneurs, irrespective of their gender identity. The findings suggest that while transgender entrepreneurs frequently encounter barriers, from access to capital to acceptance in business networks, they also leverage their unique identities and experiences to foster innovation, community-building, and social change. Implications for policy, practice, and further research are discussed, emphasizing the need for more inclusive and supportive ecosystems that recognize the potential of all entrepreneurs, irrespective of their gender identity.
{"title":"Transgender Entrepreneurship: Challenges, Opportunities, And Impact on Developing Country Like India.","authors":"Mrs. Sonali Dutta, Dr. Kavita Patil","doi":"10.52783/jier.v4i1.521","DOIUrl":"https://doi.org/10.52783/jier.v4i1.521","url":null,"abstract":"Transgender people, or those whose gender identity differs from the gender assigned to them at birth, have historically experienced considerable gender bias and obstacles in many aspects of life. Entrepreneurship, a field characterized by human freedom and self-creation, presents transgender persons with both distinct problems and opportunities. This article sinks into the experiences of transgender entrepreneurs, investigating at how concerns of identity, discrimination, and societal standards affect their entrepreneurial path. This study offers light on the resilience and innovation of transgender entrepreneurs who navigate complicated personal and professional terrains using qualitative interviews, statistical data, and case studies. While transgender entrepreneurs face numerous challenges, from access to financing to acceptance in business networks, the findings imply that they also use their unique identities and experiences to drive creativity. Community-building and social change. Implications for policy, practice, and further research are discussed, emphasizing the need for more inclusive and supportive ecosystems that recognize the potential of all entrepreneurs, irrespective of their gender identity. The findings suggest that while transgender entrepreneurs frequently encounter barriers, from access to capital to acceptance in business networks, they also leverage their unique identities and experiences to foster innovation, community-building, and social change. Implications for policy, practice, and further research are discussed, emphasizing the need for more inclusive and supportive ecosystems that recognize the potential of all entrepreneurs, irrespective of their gender identity. \u0000The findings suggest that while transgender entrepreneurs frequently encounter barriers, from access to capital to acceptance in business networks, they also leverage their unique identities and experiences to foster innovation, community-building, and social change. Implications for policy, practice, and further research are discussed, emphasizing the need for more inclusive and supportive ecosystems that recognize the potential of all entrepreneurs, irrespective of their gender identity.","PeriodicalId":496224,"journal":{"name":"Journal of Informatics Education and Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139595919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ms. Priyanka Punjabi, Dr. Aruna V, Prof. (Dr.) S.S. Patil, Dr. R. Ragu Prasadh, Suchitra Labhane, Dr. Badhusha MHN
Consumers already engage proactively in influencing brand narratives through their comments, reviews, and shared content. The inherent vitality of social media may exponentially disseminate a brand's message to a broad and diverse audience, extending its reach beyond the confines of conventional marketing strategies. Furthermore, the abundant data produced by interactions on social media platforms offers firms unparalleled insights into customer behaviour and preferences. Advanced analytics tools empower marketers to monitor and analyze user activity, facilitating the creation of more focused and customized digital marketing efforts. Utilizing data to drive marketing initiatives improves the efficiency and efficacy of the strategies, optimizing the allocation of resources for the greatest impact. Social media platforms have evolved into central sites for influencer marketing, when individuals possessing substantial online followings work with corporations to endorse products or services. The integration of social media into the landscape of digital marketing has brought about a transformative shift, reshaping the way businesses engage with their audience and conduct marketing strategies in the emerging era. This progression is characterized by many significant impacts that emphasize the dynamic interaction between social media and digital marketing. The pace and extent of digital marketing initiatives have been revolutionized by the immediate and worldwide reach of social media platforms. Influencer marketing utilizes the trust and authenticity that influencers possess, establishing a direct and relevant bond with the audience. The research concluded that the integration of social media into digital marketing signifies a paradigm shift in how businesses communicate, engage, and market to their audience. The transformative effects of this integration underscore the need for businesses to adapt and harness the power of social media in crafting compelling and authentic digital marketing strategies in the emerging era.
{"title":"Navigating the New Wave; Unveiling the Transformation Effects of social media On Digital Marketing in The Emerging Era","authors":"Ms. Priyanka Punjabi, Dr. Aruna V, Prof. (Dr.) S.S. Patil, Dr. R. Ragu Prasadh, Suchitra Labhane, Dr. Badhusha MHN","doi":"10.52783/jier.v4i1.516","DOIUrl":"https://doi.org/10.52783/jier.v4i1.516","url":null,"abstract":"Consumers already engage proactively in influencing brand narratives through their comments, reviews, and shared content. The inherent vitality of social media may exponentially disseminate a brand's message to a broad and diverse audience, extending its reach beyond the confines of conventional marketing strategies. Furthermore, the abundant data produced by interactions on social media platforms offers firms unparalleled insights into customer behaviour and preferences. Advanced analytics tools empower marketers to monitor and analyze user activity, facilitating the creation of more focused and customized digital marketing efforts. Utilizing data to drive marketing initiatives improves the efficiency and efficacy of the strategies, optimizing the allocation of resources for the greatest impact. Social media platforms have evolved into central sites for influencer marketing, when individuals possessing substantial online followings work with corporations to endorse products or services. The integration of social media into the landscape of digital marketing has brought about a transformative shift, reshaping the way businesses engage with their audience and conduct marketing strategies in the emerging era. This progression is characterized by many significant impacts that emphasize the dynamic interaction between social media and digital marketing. The pace and extent of digital marketing initiatives have been revolutionized by the immediate and worldwide reach of social media platforms. Influencer marketing utilizes the trust and authenticity that influencers possess, establishing a direct and relevant bond with the audience. The research concluded that the integration of social media into digital marketing signifies a paradigm shift in how businesses communicate, engage, and market to their audience. The transformative effects of this integration underscore the need for businesses to adapt and harness the power of social media in crafting compelling and authentic digital marketing strategies in the emerging era.","PeriodicalId":496224,"journal":{"name":"Journal of Informatics Education and Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139597184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research investigates the influence of Brand Experience (BE) and Brand Trust (BT) on Brand Loyalty (BL). The study employs a purposive sampling method to gather responses through a questionnaire distributed among 104 customers. The results indicate a noteworthy positive correlation between BE and BL, emphasizing the significance of customer perceptions in fostering loyalty. Furthermore, the study unveils an additional positive correlation between BT and BL, reinforcing the importance of establishing a trustworthy brand image. By leveraging these insights, managers can derive practical guidelines for enhancing BL through the improvement of brand experiences ad trust. The study provides valuable implications for both theoretical understanding and managerial practices. This research contributes to the existing body of knowledge by shedding light on the intricate dynamics between BE, BT, and BL. In addition, the findings offer practical recommendations for managers to cultivate and maintain BL.
{"title":"Exploring the Impact of Brand Experience and Brand Trust on Brand Loyalty","authors":"Dr Binoy Thomas, Ms Anjali N R","doi":"10.52783/jier.v3i2.519","DOIUrl":"https://doi.org/10.52783/jier.v3i2.519","url":null,"abstract":"This research investigates the influence of Brand Experience (BE) and Brand Trust (BT) on Brand Loyalty (BL). The study employs a purposive sampling method to gather responses through a questionnaire distributed among 104 customers. The results indicate a noteworthy positive correlation between BE and BL, emphasizing the significance of customer perceptions in fostering loyalty. Furthermore, the study unveils an additional positive correlation between BT and BL, reinforcing the importance of establishing a trustworthy brand image. By leveraging these insights, managers can derive practical guidelines for enhancing BL through the improvement of brand experiences ad trust. The study provides valuable implications for both theoretical understanding and managerial practices. This research contributes to the existing body of knowledge by shedding light on the intricate dynamics between BE, BT, and BL. In addition, the findings offer practical recommendations for managers to cultivate and maintain BL.","PeriodicalId":496224,"journal":{"name":"Journal of Informatics Education and Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139600096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Within the ever-evolving domain of education, K-12 international schools in India are progressively acknowledging the crucial significance of implementing strong brand engagement strategies to effectively navigate the competitive environment. This research study explores the changing importance of brand engagement initiatives in establishing relationships with a wide array of stakeholders, encompassing students, parents, educators, personnel, and the wider community. The research highlights the complex and diverse aspects of brand engagement, classifying various activities into several categories, both in the digital realm and in physical spaces, which collectively contribute to cultivating a robust sense of community, recruiting potential families, and demonstrating the school's dedication to achieving high standards. Education professionals play a crucial role as primary stakeholders in this context, equipped with the expertise to classify and customize marketing tactics according to efficient approaches for diverse target audiences. There are significant implications for a series of engagement activities, too: prospect interaction; alumni reunions; co-operative partnerships and student projects. Each activity has its own important role in building healthy connections, strengthening community solidarity and creating conditions that give schools a competitive edge in the ever-changing educational market. The objective here is to offer educationalists a comprehensive reference work that examines and explains successful methods of engaging with the brand in India's highly competitive K-12 international school market. The lessons learned can also help design targeted marketing plans, navigate cultural differences and refine educational opportunities. This is important information for those people responsible in the educational setting who put together brand engagement strategies.
{"title":"Classification & Types of Brand Engagement Activities with respect to K-12 International Schools in India","authors":"Abhijeet Wairagade, Dr. Abhishek Mukherjee","doi":"10.52783/jier.v4i1.508","DOIUrl":"https://doi.org/10.52783/jier.v4i1.508","url":null,"abstract":"Within the ever-evolving domain of education, K-12 international schools in India are progressively acknowledging the crucial significance of implementing strong brand engagement strategies to effectively navigate the competitive environment. This research study explores the changing importance of brand engagement initiatives in establishing relationships with a wide array of stakeholders, encompassing students, parents, educators, personnel, and the wider community. The research highlights the complex and diverse aspects of brand engagement, classifying various activities into several categories, both in the digital realm and in physical spaces, which collectively contribute to cultivating a robust sense of community, recruiting potential families, and demonstrating the school's dedication to achieving high standards. \u0000Education professionals play a crucial role as primary stakeholders in this context, equipped with the expertise to classify and customize marketing tactics according to efficient approaches for diverse target audiences. There are significant implications for a series of engagement activities, too: prospect interaction; alumni reunions; co-operative partnerships and student projects. Each activity has its own important role in building healthy connections, strengthening community solidarity and creating conditions that give schools a competitive edge in the ever-changing educational market. \u0000The objective here is to offer educationalists a comprehensive reference work that examines and explains successful methods of engaging with the brand in India's highly competitive K-12 international school market. The lessons learned can also help design targeted marketing plans, navigate cultural differences and refine educational opportunities. This is important information for those people responsible in the educational setting who put together brand engagement strategies.","PeriodicalId":496224,"journal":{"name":"Journal of Informatics Education and Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139605075","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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