A family is said to be prosperous if it can meet its basic needs, namely food, clothing, housing, health and education. Indicators of family empowerment can be measured through household income derived from work activities. The purpose of this study was to determine the relationship between the level of empowerment and the amount of income in rural families in Serang and Pandeglang districts. The quantitative research approach was used to obtain data from respondents using survey instruments on the level of empowerment and income level. The data analysis used is correlation analysis with the statistical formula produchmoment pearson. Based on the data obtained, there is a strong correlation of 0.795 between the level of family empowerment and the level of family income.
{"title":"The Relationship between Empowerment and Income Level in Rural Families inSerang Regency and Pandeglang Regency, Banten Province","authors":"P. M.Pd.","doi":"10.47191/jefms/v7-i2-39","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-39","url":null,"abstract":"A family is said to be prosperous if it can meet its basic needs, namely food, clothing, housing, health and education. Indicators of family empowerment can be measured through household income derived from work activities. The purpose of this study was to determine the relationship between the level of empowerment and the amount of income in rural families in Serang and Pandeglang districts. The quantitative research approach was used to obtain data from respondents using survey instruments on the level of empowerment and income level. The data analysis used is correlation analysis with the statistical formula produchmoment pearson. Based on the data obtained, there is a strong correlation of 0.795 between the level of family empowerment and the level of family income.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":"93 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140448745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to analyze performance from the perspective of Balanced Scorecard supported by Good Corporate Governance in evaluating the performance of Perumda Air Minum Tirta Tuah Benua East Kutai. This study used mixed methods with quantitative descriptive research design. The results showed that (1) The internal business process perspective is good enough but still has to be optimized for water quality testing, (2) The growth and learning perspective shows satisfied results, but the Company still has to increase opportunities and improve employee careers , (3) Financial Perspective, profitability ratio and cash ratio still do not get maximum value because the Company experiences losses due to the absence of water tariff adjustments, (4) Customer perspective, customer satisfaction is good enough, but the Company still has to improve service and service coverage on an ongoing basis, (5) The implementation of Good Corporate Governance is good enough but the Company still has to socialize policies and regulations for the progress of the Company.
{"title":"Balanced Scorecard Analysis Supported by Good Corporate Governance in Evaluating the Performance of Perumda Air Minum Tirta Tuah Benua East Kutai","authors":"Yuli Murtiningsih, Sihwahjoeni Sihwahjoeni, Maxion Sumtaky","doi":"10.47191/jefms/v7-i2-38","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-38","url":null,"abstract":"This study aims to analyze performance from the perspective of Balanced Scorecard supported by Good Corporate Governance in evaluating the performance of Perumda Air Minum Tirta Tuah Benua East Kutai. This study used mixed methods with quantitative descriptive research design. The results showed that (1) The internal business process perspective is good enough but still has to be optimized for water quality testing, (2) The growth and learning perspective shows satisfied results, but the Company still has to increase opportunities and improve employee careers , (3) Financial Perspective, profitability ratio and cash ratio still do not get maximum value because the Company experiences losses due to the absence of water tariff adjustments, (4) Customer perspective, customer satisfaction is good enough, but the Company still has to improve service and service coverage on an ongoing basis, (5) The implementation of Good Corporate Governance is good enough but the Company still has to socialize policies and regulations for the progress of the Company.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":"10 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139958150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Social media plays a significant role in contemporary political marketing. Social media channels provide legislators and party officials a direct avenue to engage with individuals, allowing for efficient communication, campaigning, and the establishment of relationships. Likewise, the act of aligning oneself with certain political groups and actively participating in discussions and interactions with political figures, such as candidates or representatives, is a widespread practice on social media platforms. Political brands have not yet capitalized on the possibilities of social media to develop online relationships, unlike commercial brands. However, they persist in depending on traditional techniques of political advertising on social media channels. According to the study's results, Jokowi remains a very popular political figure with the ability to have a substantial impact on Prabowo Gibran, the presidential contender associated with him. Prabowo Gibran personally achieved this by effectively promoting these earnings via various internet platforms. Conversely, AMIN is the rival that has the highest level of enduring appeal. They exhibit no discernible indications of either rising or diminishing their popularity, which means they remain the contender with the highest level of popularity. Ganjar Mahfud is the least popular contender of the three contestants. This is plausible since Jokowi, who really expressed his support for Prabowo Gibran, has a passive impact on the issue.
{"title":"Who is The Most Popular Presidential Candidate in Indonesia Election Based on Google Trend","authors":"Dianta Hasri Natalius Barus","doi":"10.47191/jefms/v7-i2-36","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-36","url":null,"abstract":"Social media plays a significant role in contemporary political marketing. Social media channels provide legislators and party officials a direct avenue to engage with individuals, allowing for efficient communication, campaigning, and the establishment of relationships. Likewise, the act of aligning oneself with certain political groups and actively participating in discussions and interactions with political figures, such as candidates or representatives, is a widespread practice on social media platforms. Political brands have not yet capitalized on the possibilities of social media to develop online relationships, unlike commercial brands. However, they persist in depending on traditional techniques of political advertising on social media channels. According to the study's results, Jokowi remains a very popular political figure with the ability to have a substantial impact on Prabowo Gibran, the presidential contender associated with him. Prabowo Gibran personally achieved this by effectively promoting these earnings via various internet platforms. Conversely, AMIN is the rival that has the highest level of enduring appeal. They exhibit no discernible indications of either rising or diminishing their popularity, which means they remain the contender with the highest level of popularity. Ganjar Mahfud is the least popular contender of the three contestants. This is plausible since Jokowi, who really expressed his support for Prabowo Gibran, has a passive impact on the issue.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":"88 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140447662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study investigates the current purchasing behaviour of women regarding personal care products, using a decision journey methodology. It examines the impact of post-pandemic shopping shifts on XYZ Supermarket's sales, particularly in the personal care category, which experienced a 25% decrease from 2021 to 2023. Through qualitative analysis, including interviews with 16 regular supermarket shoppers, insights were gained into the diverse decision-making processes within this product category. The findings emphasize the necessity for tailored marketing approaches based on product attributes. Overall, this research sheds light on evolving consumer behaviour in personal care, offering valuable implications for strategic marketing in a post-pandemic retail landscape.
{"title":"The Decision-Making Journey of Buying Personal Care Product at Indonesia Supermarket: A Qualitative Study","authors":"Youlanda Fairuz, Dr. Ir. Mustika Sufiati, M.Sc.","doi":"10.47191/jefms/v7-i2-37","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-37","url":null,"abstract":"This study investigates the current purchasing behaviour of women regarding personal care products, using a decision journey methodology. It examines the impact of post-pandemic shopping shifts on XYZ Supermarket's sales, particularly in the personal care category, which experienced a 25% decrease from 2021 to 2023. Through qualitative analysis, including interviews with 16 regular supermarket shoppers, insights were gained into the diverse decision-making processes within this product category. The findings emphasize the necessity for tailored marketing approaches based on product attributes. Overall, this research sheds light on evolving consumer behaviour in personal care, offering valuable implications for strategic marketing in a post-pandemic retail landscape.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":"589 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140446356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This abstract delves into a comprehensive examination of the impact of Influencer Marketing on elevating brand awareness for tourism destinations, specifically leveraging Instagram as a pivotal social media platform. Situated in Nglanggeran Tourism Village, Gunungkidul, Yogyakarta, Indonesia, the study investigates the symbiotic relationship between influencer collaboration and the promotion of tourism destinations, with a focal point on measuring brand awareness as a primary outcome. Employing a quantitative methodology that integrates content analysis, surveys, Focus Group Discussion, and In-depth interviews; the study aims to assess the efficacy of Influencer Marketing campaigns. It further aims to identify the key factors of influencing brand awareness and delve into the perceptions and experiences of the influencers. The research question is how does influencer marketing on Instagram contribute to enhancing brand awareness for tourism destinations and what factors influence the effectiveness of such campaigns in the context of evolving consumer behaviour and preference. The findings reveal a positive correlation between influencer marketing and brand awareness, underscoring Instagram's potential as a potent tool for destination promotion. This study offers valuable insights for tourism marketers and destination management organizations seeking to strategically utilize influencer collaborations to enhance brand visibility and attract a greater influx of tourists.
{"title":"The Role of Influencer Marketing for Tourism Destinations in Improving Brand Awareness through Instagram","authors":"Cornellia, Ah, Putrianti, H, Sinangjoyo Nj","doi":"10.47191/jefms/v7-i2-34","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-34","url":null,"abstract":"This abstract delves into a comprehensive examination of the impact of Influencer Marketing on elevating brand awareness for tourism destinations, specifically leveraging Instagram as a pivotal social media platform. Situated in Nglanggeran Tourism Village, Gunungkidul, Yogyakarta, Indonesia, the study investigates the symbiotic relationship between influencer collaboration and the promotion of tourism destinations, with a focal point on measuring brand awareness as a primary outcome. Employing a quantitative methodology that integrates content analysis, surveys, Focus Group Discussion, and In-depth interviews; the study aims to assess the efficacy of Influencer Marketing campaigns. It further aims to identify the key factors of influencing brand awareness and delve into the perceptions and experiences of the influencers. The research question is how does influencer marketing on Instagram contribute to enhancing brand awareness for tourism destinations and what factors influence the effectiveness of such campaigns in the context of evolving consumer behaviour and preference. The findings reveal a positive correlation between influencer marketing and brand awareness, underscoring Instagram's potential as a potent tool for destination promotion. This study offers valuable insights for tourism marketers and destination management organizations seeking to strategically utilize influencer collaborations to enhance brand visibility and attract a greater influx of tourists.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":"17 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140450747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to study and analyze strategies for the strategic application of artificial intelligence in marketing by developing a framework that guides artificial intelligence planning strategies in marketing systematically and can be followed up by making decisions about service strategies at the J&T Company. The research locus is the object and source of data from the place being researched so that the information obtained can provide accurate data and truth in research. J&T Cargo is a technologically innovative express company under the auspices of the J&T Group. The locus of this research was carried out at: Marketing manager, HR manager and marketing expert team. The qualitative approach carried out through the data analysis technique used is the Manual Data Analysis Procedure (MDAP) by Rofiah, (2022), from the results of interviews accompanied by triangulation of sources, methods and theories it can be concluded that artificial intelligence for marketing strategies at J&T Cargo is used to determine preferences. Various Consumer Segments; Micro Segment Customers; Target Cause Marketing Outreach; Identify the Best Target; Refining Customer Based Perception Maps; Positioning Slogan; Psychographic Consumer Segmentation; Tourism Consumer Segment; New Customer Promotion Target; Target Digital Consumers; Target Customers Based on Brand with the aim of monitoring local market developments, so that in this business J&T Cargo is not left behind compared to other competitors. This paper also contributes to strategic marketing research by providing a systematic and rigorous approach to identifying research gaps that bridge strategic marketing practice research and artificial intelligence.
{"title":"AI Think with Me, Or Think for Me?","authors":"Zaenur Rizky, Chusnul Rofiah","doi":"10.47191/jefms/v7-i2-35","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-35","url":null,"abstract":"This research aims to study and analyze strategies for the strategic application of artificial intelligence in marketing by developing a framework that guides artificial intelligence planning strategies in marketing systematically and can be followed up by making decisions about service strategies at the J&T Company. The research locus is the object and source of data from the place being researched so that the information obtained can provide accurate data and truth in research. J&T Cargo is a technologically innovative express company under the auspices of the J&T Group. The locus of this research was carried out at: Marketing manager, HR manager and marketing expert team. The qualitative approach carried out through the data analysis technique used is the Manual Data Analysis Procedure (MDAP) by Rofiah, (2022), from the results of interviews accompanied by triangulation of sources, methods and theories it can be concluded that artificial intelligence for marketing strategies at J&T Cargo is used to determine preferences. Various Consumer Segments; Micro Segment Customers; Target Cause Marketing Outreach; Identify the Best Target; Refining Customer Based Perception Maps; Positioning Slogan; Psychographic Consumer Segmentation; Tourism Consumer Segment; New Customer Promotion Target; Target Digital Consumers; Target Customers Based on Brand with the aim of monitoring local market developments, so that in this business J&T Cargo is not left behind compared to other competitors. This paper also contributes to strategic marketing research by providing a systematic and rigorous approach to identifying research gaps that bridge strategic marketing practice research and artificial intelligence.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":"15 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140450899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the midst of unprecedented technological advancements and rapid industrialization, the imperative for sustainability has emerged as a paramount challenge. This article explores the realm of sustainable product development at the intersection of innovation and ecological responsibility. Recognizing the profound impact of products on the environment, businesses and industries are shifting away from the traditional linear production model to embrace circular and regenerative approaches. Sustainable product development has become a linchpin for reconciling economic prosperity with environmental preservation. The article delves into the intricate web of interactions constituting a product's life cycle, addressing aspects from eco-design principles to circular economy practices and cutting-edge technologies. It provides insights and strategies for harmonizing the process of product creation with the imperatives of ecological sustainability, offering a roadmap for industries, innovators, and consumers to navigate towards a more sustainable and resilient future.
{"title":"Greening Innovation: A Roadmap for Sustainable Product Development","authors":"Nino Tchanturia, Taso Getashvili","doi":"10.47191/jefms/v7-i2-32","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-32","url":null,"abstract":"In the midst of unprecedented technological advancements and rapid industrialization, the imperative for sustainability has emerged as a paramount challenge. This article explores the realm of sustainable product development at the intersection of innovation and ecological responsibility. Recognizing the profound impact of products on the environment, businesses and industries are shifting away from the traditional linear production model to embrace circular and regenerative approaches. Sustainable product development has become a linchpin for reconciling economic prosperity with environmental preservation. The article delves into the intricate web of interactions constituting a product's life cycle, addressing aspects from eco-design principles to circular economy practices and cutting-edge technologies. It provides insights and strategies for harmonizing the process of product creation with the imperatives of ecological sustainability, offering a roadmap for industries, innovators, and consumers to navigate towards a more sustainable and resilient future.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":"51 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139960413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The economic literature has shown that the effect of FDI on poverty through these instruments has undergone radical changes which reflect, on the one hand, the growing progress, made by the academic community, in the very complex analysis of interactions with income growth and inequality; and the level of political interest in the topic of poverty reduction.
{"title":"FDI and the Triangle “Growth, Inequality and Poverty” in North Africa","authors":"G. Nidham","doi":"10.47191/jefms/v7-i2-31","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-31","url":null,"abstract":"The economic literature has shown that the effect of FDI on poverty through these instruments has undergone radical changes which reflect, on the one hand, the growing progress, made by the academic community, in the very complex analysis of interactions with income growth and inequality; and the level of political interest in the topic of poverty reduction.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":"69 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139960144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
I. G. Rihayana, W. Supartha, I. M. Manuati Dewi, I. B. K. Surya
Small and medium industries are currently the foundation of many communities in developing countries. To grow sustainably, this industry must have a competitive advantage. The purpose of the study was to analyze the effect of entrepreneurial orientation on competitive advantage. This research was conducted on export-oriented small and medium handicraft industries with a sample of 78 industries. The collected data were analyzed using Warp-PLS.6. The results showed that entrepreneurial orientation consisting of proactive, innovative, and risk-taking was proven to be able to increase competitive advantage.
{"title":"Does Entrepreneurial Orientation Effect on Competitive Advantage? A Case Study in Small and Medium Industries","authors":"I. G. Rihayana, W. Supartha, I. M. Manuati Dewi, I. B. K. Surya","doi":"10.47191/jefms/v7-i2-33","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-33","url":null,"abstract":"Small and medium industries are currently the foundation of many communities in developing countries. To grow sustainably, this industry must have a competitive advantage. The purpose of the study was to analyze the effect of entrepreneurial orientation on competitive advantage. This research was conducted on export-oriented small and medium handicraft industries with a sample of 78 industries. The collected data were analyzed using Warp-PLS.6. The results showed that entrepreneurial orientation consisting of proactive, innovative, and risk-taking was proven to be able to increase competitive advantage.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":"79 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139960201","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Indonesia is one of the largest coal producers and exporters in the world. Since 2005, when it surpassed Australia's production, Indonesia has become the leading exporter of coal. Coal companies in Indonesia compete with each other to gain limited market share and meet growing demand. PT. Bukit Asam Tbk is the only coal producing company which is a state-owned company (BUMN) among nine others that private company. PT. Bukit Asam Tbk has met quality standards by being ISO (International Standardization of Organization) certified and has several sales achievements and is among the best new stone producing companies in Indonesia. Obtaining several company awards and certifications is expected to improve the company's brand image and increase customer satisfaction as a trusted coal company. The quality of customer service can also influence a company's image and lead to customer satisfaction. This research used a sample of 228 respondents who were consumers or buyers of coal from PT Bukit Asam Tbk, both domestically and internationally. The analysis model in data processing uses SEM Lisrel 8.8. The findings reveal that Service quality and brand image have a positive and significant influence on customer satisfaction. Brand image has no influence on customer loyalty. Customer satisfaction and service quality have a positive and significant influence on customer loyalty.
印度尼西亚是世界上最大的煤炭生产国和出口国之一。自 2005 年产量超过澳大利亚以来，印尼已成为煤炭出口大国。印尼的煤炭公司相互竞争，以获得有限的市场份额，满足日益增长的需求。PT.武吉阿萨姆公司（Bukit Asam Tbk）是其他九家私营公司中唯一一家国有煤炭生产公司（BUMN）。PT.Bukit Asam Tbk 公司通过了 ISO（国际标准化组织）认证，达到了质量标准，取得了多项销售业绩，是印尼最好的新型石材生产公司之一。作为一家值得信赖的煤炭企业，获得多项公司奖项和认证有望提升公司的品牌形象，提高客户满意度。客户服务的质量也会影响公司的形象，并导致客户满意度的提高。本研究使用了 228 个受访者样本，他们都是 PT Bukit Asam Tbk 公司的国内外煤炭消费者或购买者。数据处理分析模型使用了 SEM Lisrel 8.8。研究结果表明，服务质量和品牌形象对顾客满意度有积极而显著的影响。品牌形象对顾客忠诚度没有影响。顾客满意度和服务质量对顾客忠诚度有积极而显著的影响。
{"title":"The Influence of Service Quality and Brand Image on Customer Loyalty Mediated by Customer Satisfaction: in Indonesia Coal Mining Industry","authors":"Sanjaya Bangun, Mahrinasari Ms, R. Roslina","doi":"10.47191/jefms/v7-i2-30","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-30","url":null,"abstract":"Indonesia is one of the largest coal producers and exporters in the world. Since 2005, when it surpassed Australia's production, Indonesia has become the leading exporter of coal. Coal companies in Indonesia compete with each other to gain limited market share and meet growing demand. PT. Bukit Asam Tbk is the only coal producing company which is a state-owned company (BUMN) among nine others that private company. PT. Bukit Asam Tbk has met quality standards by being ISO (International Standardization of Organization) certified and has several sales achievements and is among the best new stone producing companies in Indonesia. Obtaining several company awards and certifications is expected to improve the company's brand image and increase customer satisfaction as a trusted coal company. The quality of customer service can also influence a company's image and lead to customer satisfaction. This research used a sample of 228 respondents who were consumers or buyers of coal from PT Bukit Asam Tbk, both domestically and internationally. The analysis model in data processing uses SEM Lisrel 8.8. The findings reveal that Service quality and brand image have a positive and significant influence on customer satisfaction. Brand image has no influence on customer loyalty. Customer satisfaction and service quality have a positive and significant influence on customer loyalty.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":"34 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139962073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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